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MONTREAL -- September 5, 2023 -- AutoMobility is excited to announce that it will be the exclusive Canadian distributor for Dynamat Inc. As the country’s largest automotive electronics distributor, AutoMobility will represent the complete line of Dynamat innovative products to deliver make driving your vehicle more enjoyable by reducing noise, heat, and vibration.

“We couldn’t be more excited about Automobility becoming part of the Dynamat family by representing our brand in the Canadian marketplace. Their leadership, cultural values and customer-first approach combined with an industry-leading team of 12-volt mobile electronics experts is the perfect compliment to our unwavering focus on our own customer experience, quality, speed and innovation," said Michael Good, Dynamat’s CEO.

The name Dynamat is very well-known in the mobile electronic space, they first established the market and set the way for the soundproofing sector, which dates back more than three decades. In addition to being the market leader in automotive acoustic solutions worldwide, Dynamat is renowned for manufacturing products of the highest possible quality across a variety of industries, including home acoustics, marine, recreational vehicles, and OEM,” said Mike Berger Vice president of sales at Automobility.

“We at Automobility are committed to going above and beyond to ensure that we do whatever we have to do to ensure that Dynamat will be the soundproofing choice of mobile electronic specialists in Canada,” said Rob Nelson at Automobility.

The Dynamat brand is recognized by consumers around the world as quality products for solutions to unwanted heat, noise and vibration. Dynamat, Inc. is a privately held corporation located in Hamilton, Ohio, USA. Established in 1989, the company markets acoustic solutions for a broad range of industries.

AutoMobility is Canada’s largest mobile electronics distributor. Headquartered in Montreal, along with offices and warehousing facilities in Toronto and Vancouver, customers benefit from complete national sales support and expedited shipping. Since 1991, AutoMobility has been servicing mass merchants, Mobile electronic retailers and new car dealerships for over 30 years. Their mission is to offer the most technologically advanced Mobile audio and integration ,remote start and security, radar detection, mobile video, dash cam products

The Trainings are Held at the MSC America Mesa, Ariz. Facility for Authorized Dealers

MESA, Ariz. USA, Aug. 28, 2023 – MSC America (, North American distribution partner for BLAM, Brax, Helix, Match, Escort Radar, and Stinger Radar, is proud to announce its new Audiotec Fischer DSP Training for invited authorized dealers. To date, MSC has conducted 15 one-day trainings at its Mesa, Ariz. facility, with more scheduled in the coming weeks.

“The purpose of these in-person trainings is to educate authorized Audiotec Fischer dealers on how to properly and efficiently set up and tune cars using proprietary software,” explained Jason Digos, MSC America Vice President. “We try to do as much hands-on as possible so that our dealers are in the cars using the software and performing the tuning process. We use simulators to show different scenarios they may see on today’s modern OEM audio systems and how to correct them.”

The software utilized in the trainings is the Audiotec Fischer DSP PC Tool Software, plus two cars equipped with Helix or Match DSP systems and MSC’s own System Simulator.

Digos added that the dealers who participate in the trainings are impressed with the software and the results such proprietary DSP has on tuning a vehicle properly.

“MSC's training was truly an eye-opening experience for Kraig (Kinnard) and me,” said Matt Hipps of Sounds Good Mobile in Flagstaff, Ariz. who attended the July 13 training along with Kinnard. “We were thrilled to dive deep into Audiotec Fisher products, discovering how to maximize its potential. The training provided us with a forward-looking perspective on the industry, preparing us for the upcoming changes. We loved every bit of it, and enjoyed further building strong and meaningful relationships with their team and the fellow participants that were there.”

Added Larry Penn, MSC America President, “Our training is unique and quite comprehensive, and everyone who attends learns something specific to their needs. We have seen that from when the trainings begin to when they end, the attendees grasp things they never really thought about before but quickly realize its importance, and are then excited to institute this new knowledge into their daily work immediately.”

Concluded Arturo Ceballos, owner of Audio by Art of San Antonio, Texas, who was also a member of the July 13 training. “The MSC training was fantastic, allowing us to freshen up and pick up new tricks. I’m very happy to be a part of the MSC community, and I thank them for these opportunities.”

For more information, please visit, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.

Monday, August 28, 2023 - Oklahoma City, Okla. - DD AUDIO®, a manufacturer of high-quality mobile audio products is proud to introduce the “g” revision of their USA Made, 8 Inch, Daily Driver, the 2508. DD AUDIO’s 2508 is one of the most popular and studied subwoofers of its kind. It’s a favorite among enclosure builders and installers for its performance and versatility. It’s enjoyed daily by drivers who love their music and have a tendency to get over enthusiastic with the bass knob. It’s also a testament to DD AUDIO’s quest for performance, devotion to USA Made build quality, and commitment to the ever evolving audio engineering process that comes with the modernization of materials and tooling. The latest evolution of its beloved “Super 8,” the 2508g, delivers major upgrades to the motor, spider, surround, and more, giving this old GOAT an all new kick.

The latest revision of the 2508 features major performance enhancements, such as an increased magnet diameter for greater power and control, new dual stage aluminum heat sinks for improved heat management, a reimagined competition grade iron cloth spider with more stability and better durability, a second generation V-ROM surround with triple density expansion joint to further smooth the effects of expansion/contraction, an X-5 carbon loaded synthetic fiber non-pressed pulp cone with a peerless strength to weight ratio, plus DD AUDIO’s proven Evolution Subwoofer Package, Free Flow Cooling System. All the specs and features are now available at

When DD AUDIO released its “f” revision of the 608 just last week, the response was extraordinary! While the DD AUDIO sales team was inundated with orders for the 600 Series 8 inch, many commentators online were begging to know when DD would release a new version of its more powerful, USA Made 2500 Series 8 inch counterpart. They didn’t have to wait long. The new 2508g is being handmade right now in Oklahoma City for Authorized Dealers and standard builds will soon be available online.

Many call the 2508 the greatest 8 inch, daily driver subwoofer of all time. DD AUDIO’s new 2508 “g” is here to prove exactly that.

Enhance your on-the-go MB Quart source unit with the MBQ-CAM-1 and see more of your adventure

Libertyville, IL – Meet the ALL-NEW MB Quart MBQ-CAM-1 Auxiliary Camera Kit. Enhancing outdoor adventures with a 170-degree vertical angle and 150 horizontal angle - the MBQ-CAM-1 Auxiliary Camera Kit makes more out of your MB Quart source unit. Compatible with the GMR7V1, GMR-LED, and most other source units with camera inputs - flush and stand-alone mounts are included with this auxiliary camera kit, as well as a carling switch, to make accessibility and control easy and simple.

See more from the great outdoors and embrace more from your MB Quart source unit on every Music. Defined. adventure. The MBQ-CAM-1 Auxiliary Camera Kit is Marine-grade protected with an IP Rating of IP67/IP69K. Get ready to tackle the outdoor conditions while staying protected against the elements with the MBQ-CAM-1. A universal installation with flush and stand-alone mounts is included to cover all applications your vehicle fitment may require. Compatible with universal vehicle fitments and MB Quart source units as well as most other source units--the image sensor is a 1/3" CMOS sensor camera as the input voltage is 12v DC.

Alden Stiefel, President of Maxxsonics, said, “The MBQ-CAM-1 Auxiliary Camera Kit adds another layer of innovation and features to your GMR7V1 or GMR-LED MB Quart source unit. This is a must-have addition when traversing the outdoors as it makes seeing everything easier and effortlessly. We are very excited to have this upgrade to MB Quart source units and most other source units with camera inputs."


No matter what the journey ahead brings, the MBQ-CAM-1 Auxiliary Camera Kit has you covered from all angles of sight. With 150 degrees on the horizontal angle and 170 degrees on the vertical angle – you will have eyes everywhere on every path ahead. A huge upgrade and enhancement to the GMR7V1 and GMR-LED MB Quart source units – obtain more protection against the elements with IP67/IP69K Marine-grade IP Rating and take on adventures around every corner.




• COMPATIBLE VEHICLE MODELS: MB Quart and universal source units

• INSTALLATION: Universal installation - flush and stand-alone mounts are included to cover all applications

Sam Dattalo, Vice President of Sales at Maxxsonics, said, "The perfect companion and a great addition to the GMR7V1 or GMR-LED MB Quart source units - the MBQ-CAM-1 Auxiliary Camera Kit delivers amazing performance and visual sight to any outdoor journey. These auxiliary camera kits are going to be a needed add-on to getting the most out of your MB Quart source unit and other source units with camera inputs, and I'm so excited to finally have this out. With the 1/3" CMOS sensor camera covering every aspect around you and included mounting hardware and a carling switch, the MBQ-CAM-1 Auxiliary Camera Kit is the FULL UPGRADE PACKAGE for every source unit that seeks more from the great outdoors."

Upgrade your MB Quart GMR7V1, GMR-LED, or most other source units with camera inputs with the MBQ-CAM-1 Auxiliary Camera Kit. See more from the outdoors and add another layer of enhancement to your MB Quart audio installation! MAKE SURE to contact your Maxxsonics Sales Representative NOW as orders for the MBQ-CAM-1 Auxiliary Camera Kit are GOING FAST! For a complete breakdown of the MB Quart MBQ-CAM-1 Auxiliary Camera Kit - head over to

MB Quart is a high-end audio brand known for its elaborate and distinctive designs while producing rich sound quality. Established in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics and is based near Chicago, IL. For additional information, go to the brand website at 

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at

Holly Hill, Fla. – August 25, 2023 – Metra Electronics® has collaborated with HARMAN International Industries, the premier connected technologies company for automotive, consumer, and enterprise markets, to create new plug-n-play audio systems for select 2014-2022 Harley-Davidson® motorcycles. These products are in stock and shipping now and pair Harman's Infinity Kappa Perfect PowerSports Amplifiers and Speakers with DSP Processor system integration and installation equipment from Metra's Saddle Tramp® brand. Three new audio system integration kits are available for select Road Glide and Street Glide motorcycles, in addition to accessory lower fairing installation kits for twin-cooled and non-twin-cooled applications:

  • 2-Speaker Plug-N-Play Audio System (INFKP2SPKSYS)
  • 4-Speaker Plug-N-Play Audio System (INFKP4SPKSYS)
  • 6-Speaker Plug-N-Play Audio System (INFKP6SPKSYS)
  • Twin-Cooled Engine Lower Fairing Speaker Upgrade Kit (INFKPTCKIT)
  • Non-Twin-Cooled Engine Lower Fairing Speaker Upgrade Kit (INFKPNTCKIT)
  • Saddlebag Speaker Upgrade Kit (INFKP900XKIT)

Harman's Infinity Kappa Perfect PowerSports Amplifiers are high-performance multi-environment amplifiers engineered to meet the demands of small footprint-dependent installation locations and withstand extreme environments. They feature Molex connectors to mate with a Saddle Tramp DSP with a small footprint to fit into tight fairings easily. The Infinity Kappa Perfect Speakers utilize many industry-first materials, such as Basalt Fiber Woofers with Plus One™ Technology, lightweight neodymium motors, and a removable Polyphenylene Sulfide-dome tweeter which is certified for Hi-Resolution Audio. Factory fit grills accompany the 6.5” and 6x9” speakers for a seamless look.

​​Once paired with Saddle Tramp’s DSP, Harman’s acoustic sound engineers tune the amplifiers and speakers to create a best-in-class audio performance. The DSP flattens the factory audio settings through its head unit CAN connection. Detailed work instructions and the included vehicle-specific brackets make the job simple to install and provide a factory-quality result that installers can be proud of and end consumers can do on their own.

HARMAN Kappa Perfect KP5004 amplifier

  • Max power: 1250W peak
  • RMS power output @ 2 ohms (full-range): 125W x 4, <1% THD+N
  • RMS power output @ 4 ohms (full-range): 75W x 4, <1% THD+N
  • RMS power output @ 4 ohms bridged (full-range): 250W x 2, <1% THD+N
  • Selectable crossover:
    • Front: High-pass @ full/60/80/120Hz
    • Rear: All-pass, high-pass, or low-pass @ 60/80/120Hz
  • Frequency response: 20Hz – 20kHz
  • Signal-to-noise ratio (full-range): >75dB (ref 1W output @ 4 ohms)
  • Fuse rating: 40 amps
  • Dimensions: 200mm x 85mm x 45mm
  • All wires terminated with Molex or Molex-style connectors

HARMAN Infinity Kappa Perfect 600X 6.5" speakers

  • Power handling: 80W RMS, 240W peak
  • Sensitivity (@ 2.83V): 95dB
  • Frequency response: 60Hz – 20kHz
  • Impedance: 3.0 ohms
  • Basalt fiber woofer with Plus One™ technology
  • 1" edge-driven polyphenylene sulfide-dome tweeter
  • Removable tweeter design for component configuration
  • IPX5-rated speaker front, weather-resistant speaker back side

HARMAN Infinity Kappa Perfect 900X 6"x9" speakers

  • Power handling: 100W RMS, 300W peak
  • Sensitivity (@ 2.83V): 95dB
  • Frequency response: 50Hz – 20kHz
  • Impedance: 3.0 ohms
  • Basalt fiber woofer with Plus One™ technology
  • 1" edge-driven polyphenylene sulfide-dome tweeter
  • Removable tweeter design for component configuration
  • IPX5-rated speaker front, weather-resistant speaker back side

Saddle Tramp Integration Solution

  • Saddle Tramp® BC-DSPX-HD2 DSP processor interface that automatically detects and reflashes factory head unit
  • Vehicle-specific wiring harness
  • Amplifier brackets to fit Street Glide and Road Glide
  • Complete installation instructions

These new products are in stock and shipping and will be showcased at the Las Vegas Convention Center at Metra's 2023 SEMA Show booths, October 31st - November 3rd. Contact your Metra Electronics sales representative or visit for more information.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at or call 386-257-2956.

HARMAN International (, a wholly owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics.

STILLWATER, USA – KICKER® is now shipping the weather-proof PowerCans™ 6.5-inch amplified speaker system, made especially for powersports applications. Versatile KICKER PowerCans will be available for purchase at Authorized KICKER Dealers in-store and online. Soon to be introduced to the world on the KICKER UnMASKED! Live™ streamed show, PowerCans will retail for $699.99 and will also be available for purchase online at

The two-way system, which connects to most devices via Bluetooth®, is designed to deliver exceptional sound quality while enduring the toughest outdoor conditions, adding music to anything with a 12-volt battery. Amplified with 150 total watts and equipped with auxiliary inputs and outputs, this system boasts powerful and clear audio that will keep the listener immersed while on the trail or in the mountains. These all-weather speakers are IP66-rated and can be installed on round tubing from 1.5-to-two inches wide with included easy-mount clamps. Square clamps for golf carts are also available and sold separately.

A hardwired remote is included and features backlit, oversized buttons for gloved hands that change volume, track, and source on the fly, allowing you to stow away your device. The line output allows system expandability such as a subwoofer for full-range sound.

PowerCans also feature vibrant RGB LED lighting, adding an extra element of excitement to any off-road experience. Another accessory sold separately, the KICKER KMLC LED Controller can add up to 20 colors and 19 thrilling lighting modes for more fun on the trails.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

Bluetooth is a registered trademark of Bluetooth SIG, Inc., and its affiliates.


Screenshot 2023 08 31 170122

Wednesday, August 23, 2023 - Oklahoma City, OK - DD AUDIO®, a manufacturer of high-quality mobile audio products is proud to introduce the “f” revision of their venerable 600 Series subwoofers. In the previous “e” revision they got bigger and better; this latest “f” revision received thermal cooling engineering enhancements, making them even more efficient when performing for longer periods of time.

DD AUDIO’s design philosophy is to maximize efficiency first, optimizing power to sound as best as possible. This was the design basis behind their Free Flow Cooling System back in 2000. They introduced cross drilled cooling vents through the pole piece and top plates, gap vents in the voice coil gap and cooling holes in the voice coil. The harder the speaker played, the more air was pumped through the motor. Heat is a byproduct of vigorous play, motivating their engineering to continuously push the boundaries of what is possible.

The 600 Series revision “f” incorporates added thermal transfer, facilitating the movement of heat from heat-generating regions to cooler areas, thereby increasing the thermal movement from the voice coil outward. The collaboration of a freshly machined aluminum cooling tube positioned within the pole vent and a substantially thicker, vented aluminum rear motor heat sink synergistically achieves optimal heat extraction. This enables any sound enthusiast to play louder and longer.

Increased power demands greater Xmax, and the enhanced excursion of the new 600f model meets this requirement. With the top plate increased to 20mm and the voice coil winding lengths extended, coupled with the presence of both motor steel and billet aluminum, more effective heat dissipation from the coil is achieved across all conditions, ultimately optimizing long-term electrical efficiency.

Increased Xmax and excursion necessitated enhancements to the moving system as well. Taller surrounds have been tooled and spider refined to fully optimize the new motor design. The taller surrounds are double-stitched to fiberglass loaded, non-pressed cones and the utilization of double layer, multiple spiders uphold DD tradition of long term durability.

More Xmax and more excursion, combined with a cool as “f”, super edgy heatsink and motor boot designs make these revisions the mother “f” of all revisions!

STILLWATER, USA – KICKER® returns to the MEA KnowledgeFest at the Dallas Convention Center August 25-27, and will feature the KICKER Tech Force conducting a pair of trainings Friday and Saturday. The classes will help installers quickly determine the equipment needed to integrate aftermarket audio into a factory sound system, using KICKER’s revolutionary FIT™ and KEY® technologies. All training attendees will automatically be entered to win one of two KICKER PowerBar powersports soundbars.

KICKER’s booth will be in front of the Convention Center’s main entrance, booth 801. Forty of the world’s largest 12-volt manufacturers will attend the event.

Also making an appearance will be the KICKER FIAT® 500 Sport, equipped with the award-winning KEY Smart Amplifiers. KEY Technology drastically improves clarity, volume, and soundstage to nearly every radio on the market today – including those equipped with start/stop technology. It automatically applies time alignment, detects speaker sizes, adjusts gain, and applies a 40-band EQ and 24dB crossovers in a matter of seconds. The Fiat also features the enormous Quad Box of Solo-Baric® L7 square subwoofers.

KICKER’s newest gear will be on display, including the ST-Series of P.A. Speakers, SoloX® Subwoofers, the powerful Warhorse™ Sub Amplifier, newly released PowerCans, and award-winning KMXL Horn-Loaded Speakers.

For more details, consumers can visit

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

FIAT is a registered trademark of FCA US LLC.

Tuesday, August 22, 2023 - Oklahoma City, OK - DD AUDIO®, a manufacturer of high-quality mobile audio products is proud to introduce their newest and smallest addition to the SL600 Series: the Slim Line 8 inch, SL608 subwoofer. With their super shallow mounting depth and performance tuned suspensions, the SL600s squeeze a lot of bass out of a tight little space and this 8 inch subwoofer doesn’t compromise on quality or performance, as it features the same state of the art design that made its larger companions, the SL610 and SL612, a massive success with installers facing limited space applications. All the SL600s feature EROM surround, double layer spider system, backplate venting and a high temperature resistant voice coil, but the addition of the SL608 takes the versatility of the line to new heights, by further reducing the depth.

DD AUDIO’s SL600 Series has been precision engineered to provide premium, big subwoofer sound, to applications lacking the space needed for big subwoofers. Included in the SL608 cutting edge design is a triple layer composite sandwich cone coupled to a Santoprene rubber surround, to give low distortion output. The 8 inch DD frame houses a 134mm outer diameter / 25 mm thick magnet motor, surrounding a 2 inch voice coil with a 12mm Xmax. When combined with a deep bump backplate, this little monster pushes an impressive 38mm of excursion at 100 to 300 Watts RMS (600 Watts Peak).

All this with a mounting depth of just 3.5 inches, ensuring installers can get seriously creative when tucking away these slim, heavy hitters.

RINGWOOD, IL – August 18, 2023 -- Race Sport Lighting is pleased to announce the shipping of its new White LED Version of their patented and innovative Solar Roof Cab Light System to Distributors and Retailers this August. No Wire, No Holes, No Drilling involved! This invention was first previewed as Amber LED only by Race Sport Lighting during the SEMA 2021 Show and launched in early 2022. The Amber LED Wireless Solar Cab Light kits were a success nationwide as a unique solution to adding cab clearance lights to trucks that were not equipped with them at the factory. However, as their sales and marketing team demonstrated them at trade shows, the demand for a White LED version became a popular topic. People loved the solution and quality of the product but requested Race Sport Lighting to consider coming out with a White LED Version. That request has now been fulfilled, and Race Sport Lighting is officially stocking and shipping the White LED version out of their headquarters in Ringwood, IL. This amazing new product is made in an ISO 9000 factory right here in the USA alongside the Amber LED version.

This USPTO patented technology is revolutionary, it is completely run by solar and vibrations sensors and requires no wiring or drilling of holes into the roof of the vehicle. Coming out with a White LED version is not all the news though, Race Sport Lighting also upgraded these kits to Version 2.0 and made some slight improvements and adjustments not only to the White LED, but also the Amber LED kit. They upgraded to a new IC chip and v2 circuit board to help improve the consistency of the vibration sensor, and when the lights turn on and off. Ther brightness and the run time between solar chargers were greatly increased as well as a byproduct of this improvement on the 2.0. They also juiced up the retail packaging with a nice attractive gloss 4-color retail package that draws attention to customers when they walk by in your stores.

“We are so excited to finally be stocking and shipping this product to the marketplace. We had some distributors and retailers that really got behind the Amber LED Cab Light kits after the 2021 SEMA Show launch and sold a lot of the Amber LED version in 2022. I could not believe how many people wanted a White LED version. We discovered at trade shows that most truck outfitters and enthusiasts were removing the amber and going all White, and that included the marker cab lights on the roof. It was a must that we deliver the White LED Version in 2023 and it is now shipping daily.” - Steve Jergensen, President of Race Sport Lighting

The Part number for the Solar Cab Light System is #1007602. The system is already shipping in August to distributors and retailers nationwide. Pre-orders have already been shipped and new orders are being accepted. To learn more about this system, please watch this In The Garage video from the partners at Total Truck Centers -

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries. Founded in 2007, Race Sport Lighting is going on its 16th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned this SEMA Member the position of Preferred Lighting Vendor in several industry buying groups.

Inquiries may be sent to This email address is being protected from spambots. You need JavaScript enabled to view it.

Seattle, WA – August 12, 2023 – Elite Distributor Alliance (EDA), a leading provider of distribution services to the 12-volt aftermarket, announced today the addition of RDV Automotive Technology (RDV) to their vendor partner line-up.

RDV engineers and manufactures a wide variety of vehicle specific solutions that seamlessly and elegantly add some of the most wanted features to today’s vehicles including Apple CarPlay, wireless charging and other popular solutions.

RDV is owned by industry veteran Rich De Sclafani who oversees and touches just about everything at the company. Rich said, “Wow! I appreciate so much the confidence EDA has shown in my company. EDA is such a powerful group of quality 12-volt distributors. We are energized to have the group bring RDV to their thousands of customers.”

Josh Eatherly, EDA’s Director of Business Development spent many weeks researching the opportunity. “The more I looked into RDV and talked to dealers and end users it was clear that Rich has done something special at RDV. There are just so many vehicle owners out there that want to add what RDV is delivering. RDV will be plus business for our members and dealers.”

Amir Dhahani of SSR Distributors in Houston and Dallas added, “We have had so many dealers ask for exactly what RDV is delivering. This will be an instant win for SSR!”

Elite Distributor Alliance (EDA) is a leading provider of distribution services to the 12 volt aftermarket industry. EDA was founded in 2016 by a group of industry veterans who saw the need for a more efficient and effective way to distribute products and services. Today, EDA is providing same day or next day services to thousands of customers across the USA through its network of twenty-five plus warehouse locations.

Contact: Jim Warren, Executive Vice President at This email address is being protected from spambots. You need JavaScript enabled to view it.

STILLWATER, USA – KICKER® is headed back to the East Coast as the title sponsor of the Ocean City Jeep® Fest, held from August 24-27 and originating from the Ocean City (Md.) Convention Center.

Located in front of the Convention Center entrance, KICKER and Jeep Fest will host Jeeps from several local and national clubs, with several featuring custom KICKER installations. As an added bonus, there will be a chance for showgoers to win a full KICKER bass system, including the TB-Series 10-inch loaded “tube” enclosure, 400-watt mono amplifier and wiring kit.

KICKER dealer Audio Works (Newark, Del.) will be installing audio systems on-site for the entire show and will feature several audio packages for purchase made especially for Jeepers. The Audio Works tent will be located next to the KICKER setup, which will be assisted by sales representatives from OPUS Marketing.

OC Jeep Fest has a nonstop event schedule planned for every day of the show, beginning with 300 Jeepers cruising the Ocean City sand during a beach crawl. The KICKER Show-and-Shine is planned for Thursday and Friday from 11 a.m.-2 p.m., and three daily KICKER sand-course events will run from 1 p.m.-5:30 p.m. The KICKER Kickoff Party caps off the first day of the show at the nearby Hilton® Garden Inn that evening. On Friday night, Pier 23 waterfront restaurant hosts Kickin' It at the Harbor with KICKER, featuring live music, food and drinks.

Full event details are available on the OC Jeep Fest web page at

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

Jeep is a registered trademark of FCA US LLC.

Hilton is a registered trademark of HILTON International Holding LLC.

SWITCH Works is SSV Works’ New Sub-Brand; Now Shipping, the Compact & Patent-Pending Alpha12 is the First of its Kind, Featuring 12 Fully Programmable Weatherproof Outputs that Control Any On-Road or Off-Road Accessory

OXNARD, Calif., July 5, 2023 – SSV Works (, the market leader in powersports and off-road audio systems and accessories, is proud to announce the launch its new brand SWITCH Works. With the launch comes its new Alpha12 weather-proof electronic smart switcher, a plug-and-play solution controlling 12 accessories from the fully programmable LCD touch buttons that can be customized for each individual vehicle or accessory. The patent-pending Alpha12 is now shipping with MSRPs of $1,149.99 (w/ 3-foot power cable) and $1,199.99 (with 10-foot power cable).

“SWITCH Works by SSV Works’ and its new Alpha12 electronic switcher is the first of its kind, featuring 12 fully programmable outputs, solid state electronics, and IP-rated weather-proofing to handle the rigors of truck, Jeep, marine, RV, and UTV/ATV applications, and more,” explained Trevor Kaplan, SSV Works CEO. “Command the Alpha12 outputs with its hyper-bright LCD touch button controller which allows for full customization of the button graphics and easy viewability in direct sunlight. Users can choose any of the 60+ pre-loaded digital icons or upload your own custom image and assign to any button…thus making the need for stickers unnecessary.” 

Additionally, the controller’s compact size allows for multiple mounting options. The positive response LCD touch-button displays are programmable for any accessory or combination of accessories for on-road and off-road vehicle applications. Each Alpha12 unit comes with a Universal RAM Mount for multiple mounting options. Optional vehicle-specific mounting kits will be available soon for seamless in-vehicle integration.

“Alpha12 has 170amp total output, six high current and six low current outputs with live amperage readings,” Kaplan continued. “Each output is a configurable option that can be turned on with the ignition off, Ignition whereas the ignition must be on for the accessory to turn on, or Ignition memory…if you turned the vehicle off with the accessory on, the accessory will automatically turn on next time you turn on your vehicle.”

If you need more than 170 total amps, SWITCH Works allows you to easily connect a second brain while keeping one single controller, keeping your dash clutter-free. Controlling from a secondary location is an option by adding a secondary controller to one brain. Output configuration is a breeze…it can be done directly from the Alpha12 controller, or via a computer app.

The weatherproof brain is made from cast aluminum for maximum heat dissipation to increase reliability and off-road durability. All wires utilize waterproof connectors for secure connections to further increase waterproofing and reliability.

“We are very excited to present the Alpha12 to the powersports and off-road enthusiast,” Kaplan concluded. “We are also excited to have more SWITCH Works products in development, and we are looking forward to presenting them to the industry in the months to come.”

For more information, please visit, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit today!

GoFast Solutions Premier Mobile Electronics & Motorsports Distributor in New England, NY (Including NY Metro), and NJ, Introducing Blaupunkt e-Bikes

Middletown, Conn. — August 14, 2023 — GoFast Solutions, Premier Mobile Electronics & Motorsports Distributor, is thrilled to announce its new partnership with Blaupunkt as the premier distributor for the Northeast region, covering New England, New York (Including Metro), and Northern & Central New Jersey. This exciting collaboration marks a significant step forward in providing cutting-edge mobility solutions to local communities.

As part of this partnership, GoFast Solutions will now be offering the highly anticipated Blaupunkt e-Bikes, the perfect fusion of German engineering and innovation in the world of electric mobility. Blaupunkt e-Bikes are renowned for their top-notch quality, state-of-the-art features, and sleek design, providing riders with an unparalleled experience in sustainable urban transportation.

"Blaupunkt is a blast from the past, the Blaupunkt brand has been known for their superior workmanship and German engineering and it's great to see those qualities in their new e-Bikes," said Bob Hernandez, Director of Sales of GoFast Solutions. "Partnering with Blaupunkt to distribute their e-Bikes allows us to provide our customers with eco-friendly, technologically advanced options that align with our mission of delivering excellence." Bob adds "Join us for Winter Summit 2023, Blaupunkt will have a booth with all the e-Bikes on hand and we will be giving a new e-Bike away to one luck attendee!"

With this new addition to their product lineup, GoFast Solutions aims to cater to the growing demand for eco-conscious transportation solutions, providing individuals with an efficient and eco-friendly way to navigate their urban environments.

The Blaupunkt e-Bikes available through GoFast Solutions encompass a range of models to suit different preferences and lifestyles, ensuring that customers can find the perfect match for their needs. Each e-Bike boasts advanced features, including powerful motors, extended battery life, and intuitive control systems, making them a reliable and stylish choice for daily commuting or leisurely rides.

GoFast Solutions invites enthusiasts, commuters, and adventurers alike to explore the future of electric mobility by visiting their stores across New England, New York, and Northern & Central New Jersey. Discover the seamless blend of convenience, sustainability, and performance that the Blaupunkt e-Bikes bring to urban transportation.

For more information about GoFast Solutions and their partnership with Blaupunkt, please visit


GoFast Solutions

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: (203) 641-0272

About GoFast Solutions:

GoFast Solutions is the Premier Mobile Electronics & Motorsports Distributor in the Northeast, dedicated to delivering top-quality products and services to enhance lifestyles and driving experiences. With a commitment to innovation and excellence, GoFast Solutions continues to shape the future of mobility and convenience.

Blaupunkt is a globally recognized brand synonymous with quality and innovation in the consumer electronics and mobility sectors. With a rich history dating back to 1924, Blaupunkt continues to lead the way in creating cutting-edge products that redefine user experiences. The Blaupunkt e-Bikes represent a harmonious blend of German engineering and sustainable urban mobility.

DOW & Sponsoring Manufacturers Focus on Support for Small to Medium Businesses

TAMPA, Fla. (August 16, 2023) – DOW Technologies, the leading independently owned technology distributor, hosted their fourth DOW Elite Dealer Retreat July 31 and August 1 at the Ritz-Carlton Reynolds, Lake Oconee, Georgia. DOW brought in over 250 customer attendees representing 141 companies to attend the two-day event.

The DOW Elite Dealer Retreat brings dealers to a relaxed, resort atmosphere where they attend manufacturer trainings, product demonstrations, a trade show and get a good mix of networking and fun. On Monday, dealers heard from Bryan Schmitt of Mobile Solutions and Rich De Sclafani of RDV Automotive Technologies. The two talked about the difficulties small business owners face and highlighted the value of working with good partners. Drew Fischer, director of sales at DOW Technologies, related the stories told by Schmitt and De Sclafani to the struggles the attendees face and how DOW can be a partner to help them with those issues. After the opening ceremony, dealers attended five unique sessions with different manufacturers that offered training and an opportunity to provide feedback. The evening was capped off with a cocktail hour that featured yard games and a networking dinner.

On Tuesday morning, dealers attended business improvement sessions that were designed to highlight opportunities for business owners to expand their offerings and add revenue. Following the classes, dealers attended a trade show featuring 40 manufacturers and vendors. After the trade show, dealers and manufacturers spent the afternoon networking along the shore of beautiful Lake Oconee. DOW offered the opportunity for attendees to take a relaxing ride on a pontoon boat, swim in the pool or lake, compete in games for great prizes, or check out a car show that featured demo cars from Alpine, Sony, Metra, Triton, JVC, Kicker and Gladen.

"We're thrilled to have orchestrated this wonderful opportunity for dealers and manufacturers to reconnect in a relaxed setting, fostering meaningful conversations and valuable interactions," remarked Drew Fischer. "At DOW, we're committed to consistently exploring innovative avenues for distinctive programs and services. This event stands as a genuine hallmark, setting us apart within the industry."

Quotes from participating dealers

“The DOW Elite Retreat was freaking awesome!!! DOW has done an amazing job of setting up this event at a gorgeous Ritz Carlton resort at Lake Oconee. As soon as we arrived, they handed us our badges, merch bag, and a Samsung Portable Projector that I immediately geeked out over! The vendor classes were exceptional, not only did they show us the latest and greatest products (Sony’s new OLED made my eyes melt) but also gave us tips and hidden menus that not many people know about. I was able to link up with sales reps to get me on the track to become a certified dealer for their products. The event gave me the chance to meet and network with other dealers in my local area and out of state that I can collaborate with on projects and ideas. Being on the CI part of DOW, having the opportunity to see all the 12volt technology that they are putting in cars and boats makes me want to expand more into other ventures.”

Michael Irwin, Going Digital Inc, Boca Raton, Fla.

“Our time at the DOW Retreat was amazing. They really know how to treat their dealers while still educating us on new and exciting products. We got to meet so many other business owners like us. It was truly eye opening to see all the new products and possibilities we could bring back. We are excited for the next DOW Retreat already.”

Jessica Sharpe, Georgetown TV & Audio LLC, Georgetown, Texas

“The Elite Retreat was an overall great experience. It was an opportunity for us to connect with other people in our industry and talk to representatives from our many vendors. We came away with an immense amount of new knowledge that we can now use to better serve our customers.”

Mike Morales, Quality TV, North Port, Fla.

“Got a lot of information on CI solutions that I’ve never installed before. I was engaged on everything that I saw. It gave me ideas and helped me see other money avenues. Of all the events that I’ve been to, this has been the best. You all went out of your way to accommodate your dealers and show us appreciation.”

Ty Claiborne, Local TV Pro LLC, Maryville, Tenn.

Quotes from participating manufacturers

“DOW’s Elite Retreat continues to deliver solid ROI, but you have to engage and not approach this as just another trade show selling event or product training opportunity. Its dealer relationship marketing throughout the entire high class event, blended with focus group insights stemming from your breakout sessions. And finally, capping it all off with a trade show frenzy of two to three hours pitching your latest and greatest products and brand value approach. The event delivers on all levels.”

Rick Kojan, Sony

“DOW’s Elite Retreat was overall a great success for Alpine! One of the major benefits for Alpine was the ability to interact one-on-one with dealers during all aspects of the event and provide live demos. The training classes provided us multiple groups throughout the day that allowed us to answer questions, gather feedback directly, and gave dealers the chance to be heard. An amazing event that creates lasting partnership for all that attend.”

Roy Meyer, Alpine

“The 2023 Dow Elite Retreat truly captured what being a partner vendor is all about. I received so many positive comments about the phenomenal venue, but more importantly, the feeling of being a part of a special family. The connection between the ownership, management, and sales team at Dow with the many customers and vendors, is forging a very rare bond. Being able to collaborate with so many other companies and having the opportunity to hear the many different ideas, makes it a very special event. The topper was when John Yodzis took notice of the younger generation with their parents and expressed how much he loved that they were there soaking it all in. That brought it all into a perspective of continuing a great tradition and looking to future generations of entrepreneurs and innovators in our industry.”

Ray Sanchez, Ethereal

“I have been to a lot of distributor events over the years but this had to be one of the best I have ever had the privilege of attending. The Dow team were spot on in regards to location, dealer attendance, and the mix between business and fun.”

Paul Trueman, SiriusXM

To learn more about DOW Technologies, please visit or call 1.800.627.2900.

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated technology distributors servicing independent retailers in the United States for 64 years. With six locations serving Alabama, Arizona, Arkansas, southern California, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C., DOW Technologies focuses on distributing products and technologies that enhance lives at home, at work and on the road.

DOW Technologies’ areas of business include:

                       • Car Audio/Video                                       • Custom Integration/Consumer Electronics

                       • Broadband                                              • Satellite & Terrestrial Television

                       • Surveillance                                             • Marine Audio and Accessories

                       • Commercial Audio/Video                          • UCaaS

DANIA BEACH, Fla. -- SounDigital USA is excited to reintroduce a legend in the car audio industry. After years (and years and years and years) of being asked, SounDigital has decided it needed to step back into the realm of High End Car Audio, and bring back the legendary GaN amplifier.

This new series of amplifiers is a step up from the previous iteration, and will provide dealers with a much more versatile solution for their clients. SounDigital is doing things a bit different with this line, and that is making a product exclusive to select car audio retailers. It is important to understand why GaN is different, why it is going to be used specifically in an automotive application, and why this product is not being put into application in the powersports world.

This is why the team at SounDigital USA has decided to introduce the product to all retailers at KnowledgeFest Dallas, and focus their training time to let car audio retailers know why this product is special. 

If you are a car audio retailer attending KnowledgeFest Dallas, make sure to swing by the booth when the floor opens, and make sure you attend the training on Saturday Evening, to get the real scoop on GaN. For more information about SounDigital, please visit or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

The time has come for the best of the best of the Mobile Electronics Industry to step up and be recognized.
August 18, 2023, North Andover, Mass — The Mobile Electronics Association (MEA), producer of Mobile Electronics magazine, announced that industry professionals can now submit their nominations for inclusion in the 2024 Industry Awards. Nominations will be accepted until September 13th.
The Mobile Electronics Industry Awards celebrate companies and individuals that best exemplify the highest standards of quality and service excellence. Winners represent the industry at-large to consumers and act as ideal examples to better peers within the industry. The process starts with nominations submitted online and via video. A panel of judges selects the Top 50 Retailers, Top 50 Installers, and Top 20 Sales Professionals, which are eligible to move on to the second phase of the awards process. In addition to the retailer nominations, the process for recognizing top vendors, sales reps and firms, and distributors is open for nominations as well. Final awards are given out at a special ceremony held on the last day of KnowledgeFest Las Vegas at the Paris Hotel & Convention Center held February 2-4, 2024.
“The Industry Awards process is one of the most anticipated events in the mobile electronics industry,” said Chris Cook, MEA president. “It’s the one time when professionals are called on to promote themselves in one phase, then reach out to their peers and customers for support in the next phase. The final phase is a grueling preparation of materials for judging that often reveals aspects—both positive and negative—of a person’s character or work ethic, or a business’ focus and direction. Most who have gone through the process say it is as fulfilling as it is challenging.”
Mobile Electronics is accepting nominations through its special website at Nominees submit a short video outlining their qualifications. Retailers, installation technicians, vendors, distributors, and sales representatives have until September 13th to submit nominations.
Complete information on the Industry Awards, including rules, award descriptions, past winners, eligibility requirements, instructions and submissions can be found at
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at
Media Contact:
This email address is being protected from spambots. You need JavaScript enabled to view it.
(978) 645-6434

Holly Hill, Fla. – August 15, 2023 – Metra Electronics® will attend KnowledgeFest™ at the Dallas Convention Center and Omni Dallas Hotel in Dallas, Texas, August 25-27, to showcase their latest aftermarket installation products and host new training sessions. They will display a 2023 Ford Bronco, fully customized with Metra products, at their booth, #811. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

“Metra's 2023 New Products Overview” - August 25th at 12:30 PM

Overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands, Proscenium and Tsunami®.

“Axxess New Product Overview” - August 25th at 1:45 PM

Learn about the newest integration accessories from Axxess, designed to help installers deliver upgraded sound systems and everyday convenience to drivers with less labor and work in the install bay. This training will cover new vehicle-specific DSP packages, amp retention interfaces, STOP/START engine override interfaces, AXTC Series interfaces, line output converters, DSP T-harnesses, and more.

“Proscenium LOCs and Tsunami Wiring, Our Dealer-Only Product Lines” - August 25th at 3:00 PM

Two new dealer-only brands have been added under the Metra Electronics umbrella. Proscenium offers high-quality products that every installer needs when designing a flexible audio system, including High-Voltage Active Line Output Converters (LOCs), Premium Active LOCs with Bass Restoration, and Premium Load Resistors. This session will also cover new clean wire solutions such as audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more from Metra's newly revived Tsunami® brand.

"New Motorcycle & PowerSports Upgrades” - August 26th at 4:15 PM

New accent lighting, driving lights, audio accessories, and more are designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and much more. This training will show you how to easily stylize your customers' motorcycles and powersports vehicles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” - August 26th at 5:30 PM

The AXDSP-X and AXDSP-L lines are patented DSP products that help simplify installation and provide affordable audio solutions. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. Metra's experts will explain how these solutions can increase sales in the showroom and decrease installation time, as well as how to use and set up Axxess DSPs through the app for complete tuning control when to use the DSP “Lite” versus “X” solutions, and more.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at for each training session they will attend.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Tsunami®, Proscenium®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at or call 386-257-2956.

Auburn Hills, Mich. (Aug. 15, 2023) – Following the launch of “Alpine Park” on Roblox in May, Alps Alpine North America, Inc. (“Alpine”) continues to invest in the virtual world and younger fan base by adding a new AI (artificial intelligence) character integration to the game experience. Designed in collaboration with Inworld AI, Trigger XR, and Stage3 Agency, Alpine is the first commercialized brand to launch this feature on Roblox.   

“We’re no stranger to having ‘firsts’ in the car audio industry, but now we’re excited to be the first commercialized brand to introduce an AI Character integration on the Roblox platform,” said Mike Anderson, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America, Inc. “This feature will be instrumental in engaging with the younger generation and provides them with a unique opportunity to learn about the Alpine brand in a more casual and approachable environment that’s tailored to their interests.” 

The new integration, powered by Inworld AI, a developer platform for AI characters, allows users to chat with NPCs (non-playable characters) modeled after an Alpine “Brand Specialist” and an Alpine “Fandom Enthusiast.” The characters are preprogrammed to discuss Alpine’s product story and fandom using custom knowledge bases and distinct personalities designed to align with the Alpine brand.  

The Alpine Brand Specialist, “Cohen,” represents the Alpine brand and is a wealth of product, tech, and service knowledge. His main objective is to educate users on the brand, help them feel empowered in their purchase decisions, and visit their local Alpine Authorized Retailer.  

The Alpine Fandom Enthusiast, “Carlos,” is a longtime lover of the Alpine brand who enjoys an active weekend lifestyle. Donning the iconic Alpine “Chiclet” tee (available for purchase on the Alpine website, his main objective is to meet and engage with fellow Alpine fans and share their enthusiasm for the products and services of the brand.  

In addition to providing a unique brand experience for the younger generation, the launch of this feature positions Alpine for future retail opportunities on and off the platform.  

"Trigger XR is so excited to work with Alpine on this groundbreaking Roblox launch,” said Jason Yim, Founder and CEO of Trigger XR. “Not only will we be creating a fun and engaging playground and a showcase of Alpine's products and personality, but it will also be the world's first commercialization of Inworld's AI character platform into Roblox. We believe this pioneering approach – applying character AI from the games industry to solve retail challenges – will set an early blueprint for both virtual and physical shopping experiences in the near future." 

Users can find the characters in Alpine Park on the “showroom” floor near the Alpine demo vehicles.  

Roblox is a mass multiplayer platform with over 200 million active users each month and can be accessed online on a computer or PC, a smartphone via Google Play or the App Store, an Xbox gaming system, or a VR headset. Alpine Park can be found by searching “Alpine Park” on the Roblox platform or at

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring. 

Inworld AI is a developer platform for building AI characters. Inworld goes beyond large language models (LLMs) and adds performance, configurable safety, knowledge, memory, narrative controls, multimodality, and more. The company focuseson enabling character-based interactions for immersive experiences like video games, brand activations, and training simulations. Inworld is backed by top-tier investors including Intel Capital, Microsoft’s M12 fund, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, Disney Accelerator, and Epic MegaGrants. 

Trigger XR is the world’s most experienced XR developer and agency. For over 14 years, they've been strategizing, building, and running AR, VR, XR and immersive experiences for the world’s top brands, including Disney, Verizon, LEGO, the NBA, the PGA TOUR, Nike, Sony, Starbucks and Molson Coors, along with premium entertainment IP including Spider-Man, Star Wars, Avengers, Jurassic World, and more. Trigger XR is also exclusive early development partners with Niantic, Qualcomm, Snap, Meta, Adobe, and Google, as well as premier partners with 8th Wall and Unity. For more information about Trigger XR, visit

STILLWATER, USA – KICKER® played host to more than 20 dealers and rep firms here last week during a two-day training and tour of KICKER World Headquarters, which included hands-on experience with KICKER product and discussions with company executives from Sales, Marketing, Product Planning, and Research and Development. The tour began with the background story about the brand’s inception, shared by KICKER founder and CEO Steve Irby.

“It’s always enjoyable to welcome our dealer guests onto our campus,” said Tom Heath, KICKER Vice President of Sales and Marketing. “We hope our visitors learn a little bit about what makes KICKER different, and we tend to get a lot of positive feedback after they’ve spent time with us for a few days.”

“It's easy to look at KICKER from afar and think it's another huge corporate entity,” said Bob Hernandez of distributor GoFast Solutions . “The truth is that's not accurate at all. Hearing Steve address the group is heartwarming. I've heard him do it several times and I'm touched every time. The peek behind the curtain at all the different departments – it gives great insight.”

The class received hands-on training with the SoloX® Subwoofer reconing process, led by KICKER Tech Force training manager Aaron Malin. Malin also led the group on an extensive tour of the facility, including a chance to audition speakers in the company’s listening lab.

In other activities, the group experienced a demo of the outrageous KICKER Ford® Bronco, equipped with nine, 12-inch SoloX subwoofers and 36,000 watts worth of KICKER Warhorse® amplification (anticipated release in late 2023). The Bronco will make another appearance this year at KnowledgeFest in Dallas, and again at the SEMA Show in November.

Marking a KICKER dealer-visit first, personnel from authorized dealer Brian’s Motorsports (Hendersonville, Tenn.) brought “Big Debra,” a converted bread truck, from their home base outside of Nashville, as well as their in-house videographer to document the experience. The modified ride features a pair of enormous KICKER Quad Boxes loaded with Solo-Baric® L7R Square Subwoofers, KS-Series Coaxials, and five CXA-Series Amplifiers. The three-minute recap can be seen on the Brian’s Motorsports YouTube® channel.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

Ford is a registered trademark, owned and used under license by Ford Motor Company.

YouTube is a registered trademark of Google LLC.

Copyright - Mobile Electronics Association 2020

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