NEW for 2020, Autotek off-road ATO Round LED Lights deliver huge lumen brightness.

Libertyville, Ill. – Expanding upon the horizon of Powered Forward sound, new offroad ATO Round LED Lights promise to light up every narrow mountain trail, large sand dune, and everything in between with brightness where you need it the most. With 3 sizes to choose from including a 5-inch, 7-inch, and 9-inch ATO round LED light size, all of these lights feature off-road durability, and include a black cast aluminum alloy body. Delivering huge lumen brightness, ranging from 3,600 (each 5-inch round LED driving light) to 8,000 (each 9-inch round LED driving light), you’ll be able to take in every corner and peak of darkness when the sun goes down.

Brian Sherman, Vice President of Product and Marketing said, “Maxxsonics has been indirectly involved in the lighting business for years as one of the first companies in the mobile electronics space to use accent lighting on speakers and amplifiers. More recently Maxxsonics has been building high-end lighting for several of our customers in the off-road and powersports markets.”

Perfect for your next overland adventure or just blasting through the trails on your UTV, these lights will bring a dimension of exploration to your journey that will only enhance your Powered Forward lifestyle.

FEATURES INCLUDE:

• IPX67 rating

• Mounting hardware included

• DIY wiring included

• Plug & Play harness optional (ATODHV1)

“The products we’re bringing to consumers under the Autotek off-road brand are designs that have been years in the making. The new ATO Round LED Lights represent a high-value and high-performance alternative to competing products and feature best in class specs for useable voltage range, current draw, and output efficiency,” said Sherman.

Take on an adventure wherever it calls and embark with brighter lumens to display the journey ahead with ATO Round LED Lights. Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order. See full line details on the Autotek website at https://autotekcaraudio.com/.

Autotek joined the Maxxsonics family in 2004 and during its 30 plus years as a leader in mobile audio systems, Autotek has become one of the most respected brand names in the entire audio business. With unique amplifier designs, innovative multiaxial component speakers, and BASS-TEK cone texturing subwoofers, Autotek defines stylish products with superior audio quality. Delivering immersive musical bass with crystal clarity, car audio is Powered Forward to new standards of expectations. We love our music and our cars, and we have a passion for showing them off. The Autotek brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://autotekcaraudio.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Libertyville, Ill. – With COVID-19 shifting life in many ways, Maxxsonics USA continues to assist the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics has now donated more than 25,000 masks and gloves across the Midwest offering assistance and support to those in need towards the battle against COVID-19.

Alden Stiefel, President/CEO of Maxxsonics USA said, “Maxxsonics USA is committed to helping medical staffs, hospitals, first responders, and various people any way we possibly can. We are excited to see other companies in the 12-volt industry join the efforts to help those in need.”

Maxxsonics encourages everyone to join us in the movement for getting crucial medical supplies to those who are in need of them.

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/

NEW for 2020, Crunch Smash amplifiers look to create rich, undistorted power, while maximizing space.

Libertyville, Ill. – NEW Crunch Smash amplifiers create a dynamic blend of rich playback and clean audio. Available in August of 2020, the Smash Series of amplifiers will integrate QTD Technology while featuring built-in electronic crossovers and will make audio sound smooth, fresh, and powerful.

Alden Stiefel, President of Maxxsonics USA said, “At Maxxsonics, product development starts in the field with our customers. Over the last several months, demand has increased for amplifiers that have a smaller footprint while still delivering superb performance at a reasonable price.”

Not only do these amplifiers feature the highest sound quality connection with quality RCA materials to help prevent interference and minimize distortion , but the Smash series creates more power in a smaller box. Smaller real estate makes it easier to tuck away any amplifier from this series, whether it’s the mono subwoofer, 2-channel, or 4-channel, Smash amplifiers will take up less room while maximizing audio power. Being able to maximize vehicle space, whether in the trunk, backseat, underseat, or anywhere in the vehicle, is what makes the Smash lineup stand out from any other Crunch amplifier.

FEATURES INCLUDE:

• LOW NOISE PREAMPLIFIER CIRCUIT: Maximum low voltage signal from the source unit comes into the amplifier through a low voltage circuit, which delivers minimal distortion through the amplification process.

• RCA INPUTS: Highest sound quality connection with quality RCA materials to help prevent interference and minimize distortion in the signal path.

• HEAT SINK QTD Technology Aluminum: Quick Thermal Dispersion Technology assures additional mass in the aluminum heat sink keeps the amplifier running cool with nearly undetectable distortions during normal music listening.

• LED SYSTEM PROTECTION CIRCUITRY DIAGNOSTICS: Monitor overload and speaker short protection with lighted indicators on the amplifier end panel. • POWER SUPPLY High-energy pulse-width modulated power supply delivers power with minimal impact on the electrical system.

• OUTPUT DEVICE TECHNOLOGY PRO-FI™ high-speed MOSFETS bring extreme power with high sound quality and minimum distortion levels.

“The Crunch product development team has designed this product in record time, or order to meet our customer’s demands. The consumer will not be disappointed!” concluded Stiefel.

Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order.

See full line details on the Crunch website at https://crunchcaraudio.com/amplifiers/smash/.

NEW for 2020, ZEUS Gamma subwoofers take the Hifonics spotlight at CES

January 6, 2020 -- CES, Las Vegas – Hifonics unveils the new, ZEUS Gamma (ZG) subwoofer lineup at CES 2020. The ZEUS Gamma subwoofer series includes both a 12 and 10 inch model. Delivering deep bass with undistorted levels of power and clarity, the series is pushing the high bar that has already been set by Hifonics and is poised to bring a new thrill of discovering huge bass impact in any song.   

Showing at the Westgate, Suite 360, during CES!

Brian Sherman, Vice President of Product & Marketing for Maxxsonics USA said, “Building an inexpensive subwoofer doesn’t mean it should be cheap or sacrifice performance, or quality, in any way. We used the latest COMSOL* software to design an excellent performing subwoofer, regardless of price.”

*COMSOL Multiphysics® is a simulation software for modeling designs, devices, and processes in all fields of engineering, manufacturing, and scientific research.

The technology in these subwoofers feature huge motor assemblies, multicoated aluminum formers (with flat wound high temperature voice coils) that show these subwoofers are meant to sound incredible, while handling plenty of power.

FEATURES INCLUDE:

• Dual 4 Ohm design
• Ideal for medium and large ported enclosures
• Thermal Formed Polypropylene ZEUS symbol and unqiue 6 spoke molded cone creates a strong cone face 
• Heavy gauge, powder-coated, stamped steel basket provides a solid base for the motor system and moving parts
• “Through the Frame Venting” with mesh grille
• Rear motor cover protects the back of the subwoofer

“Our team has been working on the ZEUS Gamma Subwoofer line for months to make sure it exceeds all expectations for installation, sound quality, and longevity. We are so excited that ZEUS Gamma is here for 2020,” Sherman said.

Full line details will be announced at CES and on the Hifonics website at https://hifonics.com/

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. 

For additional information, go to the corporate website at https://maxxsonics.com/

Maxxsonics is joining with support towards the Cooper Roberts Family Fundraiser

Libertyville, Ill. – Maxxsonics is joining with support towards the Cooper Roberts Family Fundraiser. The friends of the Roberts family have created this fundraiser on GoFundMe. Cooper’s spinal cord was severed and he has had many surgeries and now has been upgraded to a serious condition. The doctors have determined that he will be paralyzed from the waist down and has been in and out of consciousness and continually sedated due to the severe pain.

On the Highland Park cause and Cooper Roberts Family Fundraiser, Alden Stiefel, President of Maxxsonics, mentioned, “Here at Maxxsonics, we look to support those in need any way we possibly can. With the tragic events that occurred over the 4th of July weekend, I am filled with great sadness and look to contribute aid and support to the Cooper Roberts Family Fundraiser any way I can. A little donation and support can go a long way.”

Cooper is a fighter and fights every single day. Maxxsonics is joining the fight and cause with support and love towards the Cooper Roberts Family Fundraiser. With the high medical bills, treatments, therapy and all of the equipment and devices needed to help support Cooper through this difficult time, we find it here at Maxxsonics in our best nature to do our part for the community. Highland Park is a neighboring community to Maxxsonics. Please continue to keep the Roberts family in your thoughts and prayers while any help you can provide will be greatly appreciated. Follow the GoFundMe link to join the Highland Park cause and send support to the Cooper Roberts Family Fundraiser.

Established in 2001, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries while specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. In addition to creating audio products that thrive in adventure, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. For additional information, go to the corporate website at https://maxxsonics.com/.

Planning to maximize new Mobile and Powersports opportunities, newly promoted John Driscoll looks to bring Maxxsonics new business

Libertyville, IL – Effective Monday, January 16th, 2023, John Driscoll will be promoted from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports at Maxxsonics. John’s main focus will be on planning territory development, traveling the territory to build new business opportunities, and developing new distribution partners to better service the southeastern region.

On his new position, John Driscoll of Maxxsonics said, “I am excited to be working with our team of industry veterans in the Southeast region of the US. The Maxxsonics family of brands offers a comprehensive variety of 12 volt products for the Automotive, Marine and Powersports markets with solid growth opportunities in all channels of distribution.”

John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, and 1992. John grew to Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree. Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers, including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile.In 2012, John entered the Powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets). In 2020 John joined Maxxsonics and is looking to extend his outreach of product knowledge and industry experience with his promotion from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports.

On John’s new position, Sam Dattalo, Vice President of Sales, said, “I am thrilled to have John take on these new responsibilities, and I am excited to see the growth and opportunities he brings to Maxxsonics. From traveling the territory to grow business to continue building new and current relationships for the stability of Maxxsonics, John Driscoll looks to catapult Maxxsonics into 2023 and beyond with his expertise and industry knowledge. I am confident with these new responsibilities and roles that he will continue finding abundant success and company growth."

John brings over 30 years of experience in the consumer electronics and Powersports industries, making this promotion a perfect fit and mold into 2023. Maxxsonics is excited to see what growth and opportunities John will bring to the company as he looks to expand the Maxxsonics family of audio brands and share more of his impressive assortment and industry knowledge of products in the future.

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at https://maxxsonics.com/.

Maxxsonics is supporting the cause of aiding Hungary and Ukraine led by Mark Lieber

Libertyville, IL – Mark Lieber, Project and Quality Manager at Maxxsonics is leading Maxxsonics to aid and support Hungary and Ukraine. Mark sets out on his mission to help those in need from April 5th through April 15th and needs your help.

On the cause, Mark Lieber, Project and Quality Manager at Maxxsonics, said, “I have decided to make one more trip to Hungary and Ukraine to support the Angels, Yuriy Melnyk, and to meet up with Zakhar in Kyiv.  As I did with my trip in April last year, I am paying for my ticket out of my own pocket, so everything above that I raise will go toward the cause to help Ukraine win and its people survive.”

Mark added, “As a human being I am deeply concerned with what is going on in Hungary and Ukraine. The ongoing horrors that are being dealt to the people are beyond belief and imaginable. Any support and help are greatly appreciated as so many of you have already made an incredible positive impact in many lives.”

His mission entails:

• Taking supplies for the Armed Forces of Ukraine on behalf of Yuriy (the same group he took the last nine bags of aid for in September of last year)
• Taking a signed Ukrainian flag to his friend Illona in the AFU for her brigade fighting in the east.
• Supporting his two friends from Great Britain who have been delivering and handing out teddy bears to the children of Ukraine.
• Handing carry recognition awards for the Angels team on the ground in Ukraine.  There are 15 teams working all over the country supporting a wide range of needs (from children’s hospitals, orphanages, food, clothing, generators, and medical supplies). 

Visit their website at https://youaretheangel.org/about/.

Mark also is fundraising for a night vision camera, so that he can help the medics evacuate the wounded from the front lines safely at night (as they can then drive without their lights on so as not to be seen).

Mark is also bringing food and medical supplies while in Kyiv and plans on getting them where they need to go.

On his mission details, Mark also added, “These people truly have hearts of gold, and I’ve seen what they have accomplished. Any aid and support will certainly not go unnoticed and will be incredibly appreciated.”

Any amount will help. Follow the links below to join the fight and stand with Hungary and Ukraine and learn more about Mark’s mission to help those who desperately need support and resources.

Maxxsonics is proud to be continuing the fight and helping those who desperately need support.

Easter Gifts for Children of Ukraine (Facebook) —

https://www.facebook.com/donate/163645333241332/541559948093161/

You Are The Angel (Website) —

https://youaretheangel.org/payments/

Established in 2001 and headquartered in Libertyville, Il., Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.

Connected Audio Visual (CAV) is now the exclusive distributor for MB Quart products throughout the Australia and New Zealand regions

Libertyville, Ill. – Maxxsonics and MB Quart expand their international relationship with Connected Audio Visual (CAV) to Australia and New Zealand. Connected Audio Visual will now be the exclusive distributor for MB Quart products specializing and selling the entire product lines of Powersports, Marine, and Mobile offerings. This brand-new international relationship with Connected Audio Visual (CAV) will catapult MB Quart to new heights overseas. Opening another outlet for others to hear and feel Music. Defined. products throughout Australia and New Zealand regions will gain more notice to the MB Quart brand and Maxxsonics (as a company), business and support to MB Quart product lines, and more followers of Music. Defined. audio installations to come.

Beata Wasilewski, Director of Customer Support, said, “I am so excited that Matt Psaras from Connected Audio Visual reached out to become a Distributor for MB Quart. Working with Matt has been a blast and the relationship that we are building will lead both companies to a great partnership and friendship!”

Alden Stiefel, President of Maxxsonics, added, “This is an incredible opportunity for Maxxsonics and MB Quart to branch out to the Australia and New Zealand regions. I’m very excited to see the partnership grow and flourish throughout the rest of the year and beyond. This is a great opportunity for both sides of this international relationship!"

Connected Audio Visual (CAV) has two distinct divisions that include (1) Retail division Specialties in Integrated Technology Solutions and Complete Automation Solutions for the world’s smartest buildings and smart homes (including centralized smart lighting, heating/cooling, distributed audio and video, cinema, security, surveillance, and more), and (2) the Wholesale division that chooses to partner with manufacturers that are leaders in their chosen field and all brands have a unique synergy within the Mobile market.

Matt Psaras from Connected Audio Visual (CAV), said, “Connected Audio Visual started over five years ago with a goal to offer customers great products with above and beyond service support. Thanks to a reputation that has been built up with over 40 years of knowledge and experience, the CAV team is renowned for offering superior support and service as the exclusive Australian and New Zealand distributor for IROAD Dash Cameras, INNOVV Powersport Cameras and is now exclusive for Maxxsonics starting with MB Quart. This new international relationship with Maxxsonics brings a fantastic opportunity for us. I am looking forward to working with MB Quart and their innovative line of audio products.”

For a complete breakdown of the entire line of MB Quart products selling throughout Australia and New Zealand regions, head over to the newly launched MB Quart Australia and New Zealand web page at https://www.mbquartau.com.au/. Also, check out and follow the official brand-new Facebook and Instagram Australia and New Zealand international MB Quart social media product pages at https://www.facebook.com/mbquart.anz and https://www.instagram.com/mb.quart_anz/.

MB Quart is a high-end audio brand known for its elaborate and distinctive designs while producing rich sound quality. Established in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics and is based near Chicago, IL. For additional information, go to the brand website at https://mbquart.com/about. 

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at https://maxxsonics.com/.

Bringing 90-plus years of experience, The Merifield Company expands Maxxsonics Marine business with crucial partnership.

Libertyville, Ill. – Maxxsonics is adding depth and experience to their Marine business by partnering with The Merifield Company. Bringing 90-plus years of experience, The Merifield Company has been serving in the Marine industry since 1932 and bolsters Maxxsonics with Marine experience. Ivan Cross (Senior Partner), Chris Martorana (Partner), Keith La Marr (Partner), and Jayson Steiner (Associate) specialize in the Marine markets and will be representing Maxxsonics products.

Brian Sherman, Vice President of Product and Marketing at Maxxsonics, said, “MB Quart has been a known commodity in the Marine market for decades, and Maxxsonics’ recent investment in new products and technologies has us positioned for significant growth. We’re happy to partner with The Merifield Company to represent our brands during this exciting period.”

On the critical partnership with Ivan, Chris, Keith, and Jayson from The Merifield Company, Alden Stiefel, President of Maxxsonics, mentioned, “As we continue to enhance our Marine line of products, we could not have partnered up with a better company than Merifield. We are excited to be working with Ivan, Chris, Keith, and Jayson! We look forward to a very successful partnership.”

From broad territory coverage to expert product training and go-to market strategies, The Merifield Company stands for Marine knowledge and years of dedicated customer service and experience.

Ivan Cross, Senior Partner at The Merifield Company, added, “I’m proud to say our company has served as manufacturers’ representatives since 1932, making The Merifield Company the oldest Rep agency in our industry in the West. We service all Marine OEMs, Distributors, Retailers, and Dealers along with select other Specialty and Recreation customers across the Western United States and Western Canada and are widely respected as one of the best.”

Chris Martorana, Partner at The Merifield Company, commented, “I’m thrilled to partner with another quality brand, Maxxsonics. Their innovation and insight will help us grow and find solutions for our OEM and Distribution partners.”

Keith LaMarr, Partner at The Merifield Company, stated, “When you think about what goes into the building of a boat - there are few products that create excitement for everyone to enjoy as much as the stereo system. Maxxsonics gives us the chance to impact our customers and their customers in a most exciting way by bringing them great sound at a great value and loud! We are excited to be part of the Maxxsonics team. They build truly innovative products that solve unique problems faced by marine market. I can’t wait to see what the next great thing from MB Quart will be!”

Jayson Steiner, Associate at The Merifield Company, mentioned, “Our OEM customers are always looking for quality, yet competitively priced electronics. Maxxsonics’ lineup has the best of all worlds: quality, price, availability and will be a great addition to our lineup to help satisfy our customers’ needs and demands.”

Maxxsonics is looking for a fresh and big enhancement to their entire family of Marine line products with 90-plus years of experience from The Merifield Company.

Follow the link below for information and to read more about The Merifield Company serving the Marine industry. https://merifield.com/

Established in 2001, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries while specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. In addition to creating audio products that thrive in adventure, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO.

For additional information, go to the corporate website at https://maxxsonics.com/.

Chicago, Ill. – September 24, 2018 – Maxxsonics USA announced a relationship with Kawasaki Motors Corp., U.S.A. to develop audio products to be included in their Kawasaki Genuine Accessory catalog for select side x side models.

Products will be offered exclusively through Kawasaki dealers and the Kawasaki website. This partnership will see Maxxsonics developing specific Hifonics branded audio products and systems for several Kawasaki side x side vehicles. The first Hifonics audio accessories are scheduled to begin shipping in Q4 of 2018.

Alden Stiefel, President and CEO of Maxxsonics USA said, “We are excited to partner with one of the most respected brands in the powersports industry. The audio quality and music power that our Hifonics brand is famous for is a perfect fit for the Kawasaki off-road enthusiast.”

The first machines that will see Hifonics audio upgrade products are the all-new MULE PRO-MX and the MULE PRO-FXR.

Hifonics will unveil a Kawasaki MULE PRO-FXR show vehicle to celebrate the relationship at the Maxxsonics booth during the 2018 SEMA show, booth # 60012.

Chicago, Ill. — Maxxsonics is saddened to announce that its Vice President, Ted Henricks, passed away suddenly on Wednesday morning, January 23rd at his home in McHenry, Ill.

Alden Stiefel, President and CEO of Maxxsonics said, “Ted was an incredibly talented co-worker who added so much value to our business, it truly cannot be measured. Maxxsonics is not just a company, it’s a family. It is my family. Many of you know Ted was also one of my closest friends; we worked together for nearly 25 years. Ted was the one of us at Maxxsonics who was most in love with the music and the passion that drives our industry. NEVER was his office quiet. Pink Floyd will live on at Maxxsonics forever in our memories of Ted. Ted leaves behind an influential legacy at Maxxsonics along with many great memories for all of us to cherish for the rest of our lives. It is with a very heavy heart that we hear the needle … lift from the vinyl on this incredible man’s life.”

Ted Henricks was one of the founding members of Maxxsonics in 2001. While Ted held several positions throughout the organization, he never drifted far from his passion of sales and marketing where he served as the company’s Vice President and TREMENDOUS comic.

The company has created a tribute page to share memories and post comments. https://maxxsonics.com/ted-henricks/

The family is planning funeral services in the next few days. Details will be posted on the tribute page shortly. For customers and friends who have questions, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.">Established in 2001, Maxxsonics USA Inc. the premier OEM audio supplier of audio solutions/systems for Kawasaki Off-Road Vehicles and Polaris® Off-Road Vehicles. Maxxsonics is a global leader in the mobile, marine and powersports audio industry, designing and manufacturing power amplifiers, speakers, sub woofers and accessories branded Hifonics, MB Quart, Crunch and Autotek. For additional information go to the corporate website, www.Maxxsonics.com.

CE GUYS retain territory for Maxxsonics USA as Michael Foundation looks to super charge all four brands.

Libertyville, Ill. – MB Quart, Hifonics, Crunch, and Autotek continue to grow across business units and has appointed Mr. Michael Foundation as Independent Sales Representative for the midwestern territory that includes Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Indiana, Kentucky, Ohio, and Michigan. Michael will be working closely everyday with National Sales Manager, Sam Dattalo, in bringing Maxxsonics to new heights of business.

Michael started as an installer in the 80s and 90s and then moved into a representative position for the Northern California and Northern Nevada markets in the early 2000s. From there, he went to the factory side of the business as Western Regional, National, and VP of Sales, all while owning several retail stores and a successful Northern California representative firm.

On Michael’s new position, Sam Dattalo commented, “Michael brings years of experience as a successful representative and he understands the culture of business and the technology of the audio game profoundly.”

In his new role, Michael will be hitting the road and working closely with our distributors and retailers while managing and training the representatives continuously within the midwestern states. In addition, he will be running day to day operations and working with all manufacturers, distributors, and retailers.

About becoming a new representative of all four brands of Maxxsonics, Michael said, “I am very excited to represent Maxxsonics and grow all four brands including MB Quart, Hifonics, Crunch, and Autotek. I am proud to be in a family of audio that is backed by years of success and continues to grow at a rapid pace.”

Distributors and dealers can reach out to Mr. Foundation directly via email.

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information, go to the corporate website at https://maxxsonics.com/

Sam Dattalo looks to boost sales efforts into high gear in 2020 and will play a pivotal role in managing the overall sales strategy

Chicago, Ill. -- January 6, 2020 — Alden Stiefel, President and CEO of Maxxsonics USA, announced today the promotion of Sam Dattalo to Vice President of Sales. In his new role, Mr. Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.” 
Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business. 

Sam Dattalo, Vice President of Sales said, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.” 

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last six years, Mr. Dattalo has served as Maxxsonics’ National Sales Manager.

Sam added, “I feel that Maxxsonics is poised for a hugely successful CES in Las Vegas. Dealers should come and see us at the Maxxsonics suite located at Westgate (Central Tower), Suite 360.” 
The appointment of Mr. Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO. 

Stiefel said, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.” 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/

Chicago, Ill. -- February 18, 2020 -- Maxx Stiefel to head the global operations of Maxxsonics, while collaborating with CEO to continue positioning company growth. Chicago, IL — Effective February 11th of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that Maxx Stiefel will be promoted to Vice President General Manager.

Maxx came to the company after receiving his Finance degree from Tulane University and then his MBA from Chicago’s DePaul University, Kellstadt Graduate School of Business. Through the past several years, Mr. Stiefel has been in the role of Director of Project Management, managing engineering, tech support, and supporting roles in operations and finance. In his new role, Maxx will be overseeing many aspects of the company’s business initiatives. In addition, he will continue working with our oversea vendors and will continue his main focus on project management with new products and ISO overview.

Alden Stiefel, President and CEO of Maxxsonics USA, said, “In the last few months, we have really been focusing on creating a culture that is youth-spirited led, but also demonstrates great experience and knowledge on all phases throughout the industry. Maxx will become our tip of the spear in this company culture movement. Our customers are looking for innovation and speed and we are building our organization to accomplish that and more. We need aggressive, industry passionate leaders who can drive our business in the most important projects, vendors, and employees.”

Maxx will be driving the ISO process through all phases within all roles of the company, while making sure weekly and monthly objectives are being met through short and long-term strategic planning, developing, and implementing policies and procedures. Maxx will also be overseeing training programs for subordinate employees and ensuring that training objectives are met.
Maxx Stiefel, Vice President General Manager, commented, “In my time at Maxxsonics, I have focused on the Finance and Business Analytics groups. This includes our 2019-2020 work in preparing Maxxsonics for ISO and our US and foreign based team for real growth within our core aftermarket and OEM business.”

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/

September 2021 marks the 20th Anniversary of Maxxsonics USA

Libertyville, Ill. – Founded in 2001 by a handful of consumer/mobile electronics veterans, Maxxsonics USA has grown into a flourishing culture, following, and lifestyle featuring car enthusiast individuals inspired by audio that crave installations in every machine and vehicle with superior sound. Now with a fully dedicated team who live and breathe that same passion for audio in all of the products they design, Maxxsonics USA continues to pave the way in possibilities for what audio can sound like when pushed to the limit in any machine or vehicle, no matter the installation size.

Starting as a “mobile-only” business and expanding horizons into Marine, then UTV and Off-road, there are now many different product offerings for many selections of machines or vehicles. From MB Quart Nautic speakers for every on-the-water boat adventure to Hifonics ALPHA amplifiers that are so compact in size that fit in nearly any vehicle space, Maxxsonics USA has created products that offer possibilities in any scenario, wherever the adventure may lead.

On the 20-year company journey, Alden Stiefel, President of Maxxsonics USA, said, “From starting as a “mobile-only” business and expanding into explosive growth in the Powersports industry with MB Quart and Hifonics being OEM for Polaris and Kawasaki, I am honored and excited to see the Maxxsonics USA story and trajectory unfold in such a short period. From the expansive product offerings across the entire family of audio brands to the ever-growing company size including, the opening of an entirely new facility in Arizona – Maxxsonics USA is a testament of audio dedication, brand loyalty, and expanding horizons into what the future may hold.”

With product offerings growing throughout the decades in nearly every aspect of travel and lifestyle, so has the staff and company size. Over the last two decades, Maxxsonics USA has grown from a small, single-digit employee-size company to a larger middle-size company that has now expanded into Arizona. In 2001, Maxxsonics USA started as a small office building in Lake Zurich, IL, and then moved to a larger building while remaining in the same northwest suburb Chicago.

A few years ago, Maxxsonics USA moved to an even larger office building with an expansive warehouse facility in Libertyville, IL. This past year Maxxsonics USA even opened its doors to an ALL-NEW Arizona facility to focus and improve R&D, model-making, and environmental testing capabilities. A growing product selection and ongoing presence at events and trade shows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch, and Autotek. From Jeep Beach to Sand Sports Super Show, SEMA, to Overland Expo, Maxxsonics USA continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.

Brian Sherman, Vice President of Product & Marketing, also said, “I have been with Maxxsonics for almost 75 percent of the company’s existence, and I am extremely proud of all that we have been able to accomplish. Under Alden's leadership, we have steadily grown into a leading supplier in a very competitive market. 20, greatly successful years is the result of our team's efforts to push the envelope and improve on what we all do every day. It is that dedication from our team that gives me an immense sense of pride to work at Maxxsonics.”

A crucial milestone has been the growing partnership and collaboration with OEM suppliers that include Polaris, Kawasaki, and CFMOTO. With these well-known and high-tier brands, Maxxsonics USA has developed, collaborated, and brought to fruition audio kits for multiple vehicle lineups that include the Polaris Ranger, Polaris RZR, Honda Talon, and Kawasaki KRX. With these ongoing partnerships and room for more in the future, Maxxsonics USA continues to push horizons in every corner of machine and vehicle.

Adding to the rapid growth of Maxxsonics USA and a reflection of the last 20 years, Sherri Sawyer, Vice President of Finance & CFO, known as Employee #1, who helped start and build the company up for what it has grown into today, added, “To be a part of this family company from the first day and to see what it’s grown into is truly special. From the rapid growth of variety in product selections to the simultaneous increase in employee size, Maxxsonics has turned into an audio beacon for car enthusiasts, music lovers, and everything in between. I’m so happy to continue to be a part of the rich history and evolving Maxxsonics story.”

Over the last two decades, Maxxsonics USA has continued to define the standard in audio and push the possibility of innovation with products for any occasion and need. In 2021, Hifonics launched the ALL-NEW ZEUS Theta amplifier line that was crafted and designed specifically in remembrance of Mr. Tremendous, Vice President of Sales & Marketing, Ted Henricks. These special amplifiers capture the pulse of Hifonics and the inspiration that Ted left on Hifonics as a brand and Maxxsonics as a company. ZEUS Theta amplifiers carried on Ted’s mission of perfecting customer service towards others with 110 percent high-quality audio, as Ted brought to his job at Maxxsonics every single day. For every off-road adventure that turns into a canyon of darkness, there are Autotek LED Round Lights to shine brightness upon the unknown, and for any narrow forest mountain trail that demands concert levels of sound, there are MB Quart Universal Overhead Systems that will project music that will be heard from miles away.

From milestone innovations like affordable Class-D to illumination on speakers and amplifiers and the newly announced Jeep Tuned Audio Kits for Jeep Wrangler (JL)/Gladiator (JT) vehicles - across the entire family of audio brands, Maxxsonics USA keeps pushing the boundaries for creation and innovation with products and solutions for every adventure and calling. Here’s to an incredible 20th anniversary while it’s time to turn the page toward the horizons of the future on what tomorrow will bring. For more details on Maxxsonics USA or the entire family of audio brands, visit the website at https://maxxsonics.com/.

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Beata (a.k.a. “B”) has been promoted to Director of Customer Support

January 14, 2020 -- Chicago, IL — Effective January first of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time customer Service Manager will be taking on new critical roles for Maxxsonics. Ms. Wasilewski has been with Maxxsonics for 15 years and in this new role will be working to integrate Maxxsonics’ customers like Polaris and Kawasaki OEM businesses into Maxxsonics inventory forecasting and business planning.

Brian Cooper, Senior Purchasing Analyst with Polaris said, “In an environment of time crunches and fixing things gone wrong, working with Beata is a refreshing break from the norm. Any vendor which can support our needs with 2 emails and a bi-weekly 10 minute phone call is one I’m happy to buy from. There are no problems and no constant changes, just quick, effective communication and consistently easy management.”

Beata, or “B” to those who work with her on a daily basis, will continue handling OEM inventory and scheduling, rolling 6 and 12 month forecasting, and will remain the point of contact for new and current OEM customers. Ms. Wasilewski will also continue in her role managing Maxxsonics core business customer service in the aftermarket audio category for domestic and export national chains, independent representatives, and distributors. In the months to come, she will be helping to facilitate the implementation and testing of a major SYSPRO ERP upgrade.

Beata Wasilewski, Director of Customer Support commented, “I am so excited to see how our systems and people are being upgraded across the organization. Alden has a saying: ‘The customer is always first.’ It doesn’t matter if it’s a young person, choosing their first adult subwoofer, or an OEM executive, modifying a 50,000 piece order — for us, they are all customers and we are striving to make the Maxxsonics experience world class.”

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/