Friday, June 9, 2023 - Oklahoma City, Okla. - DD AUDIO®, a manufacturer of high-quality mobile audio products announces their newly registered Apprentice Program, in association with the Oklahoma Office of Workforce Development (OOWD), Oklahoma Department of Commerce, Oklahoma Manufacturing Association (OMA) and the US Department of Labor. DD AUDIO’s highly acclaimed service department will soon be home to a training program for promising individuals seeking to start or expand on their career in electronics repair.

DD AUDIO has always provided in-house repair for their amplifiers and subwoofers to authorized dealers as part of their unwavering commitment to quality and sustainability. In late 2022, with improved workflows and staffing, the department was able to meet the growing demand for compatible brand repair to their dealers. As demand grew DD AUDIO was able to open up the program to the general public. The lack of repair capacity in the mobile audio industry continues to reveal new demand for repair services, which has contributed to steady growth, requiring additional staff. This necessary staff expansion has presented challenges in the state of Oklahoma where DD AUDIO is headquartered.

The educational pipeline for electronics repair once provided by technical trade schools has narrowed to the extent that no relevant programs exist in the OKC Metro. DD AUDIO attempts to partner with trade schools to create programs never got off the ground. Undeterred, DD AUDIO shifted its focus in-house, where they already have a team consisting of the most experienced problem spotters and solvers in the industry. If DD AUDIO couldn’t recruit from programs, they would have to establish their own program to provide new opportunities to apprentices while servicing customer electronics. This would of course not be an easy path.

Through direct, active engagement with the OOWD and Oklahoma Department of Commerce, DD AUDIO was able to navigate the myriad of requirements for creating an apprenticeship program. The OMA, via their partnership with Harrison Consultants, helps members like DD AUDIO to satisfy necessary requirements to register programs through OOWD and the US Department of Labor.

DD AUDIO is now adopting the process that will successfully guide candidates through the newly registered apprenticeship program, with the oversight of educated and experienced professionals determined to produce quality technicians capable of providing quality service.

The brand-new Brick-and-Mortar Initiative with high-profit Brick-and-Mortar exclusive products is something to take advantage of!

Libertyville, IL – Building off the success of last week’s Brick-and-Mortar Initiative launch program, Maxxsonics continues to bring incredible benefits and discounts for brand-new brick-and-mortar dealers nationwide. Maxxsonics is calling – SO PICK UP THE PHONE! We are continuing to call thousands of new dealers nationwide and deliver incredible benefits, perks, and discounts for signing up and becoming a new dealer with Maxxsonics. Maxxsonics is setting up stores with a high-profit margin with Brick-and-Mortar exclusive product lines.

The advantages and benefits new dealers have been waiting for! Stay by that phone because WE are calling and want you. Maxxsonics will be offering a ton of perks for new dealers for the Brick-and-Mortar Initiative that include - dealer incentive programs, quarterly rebates, dealer locater placement on the Maxxsonics websites, strictly enforced MAP products, non-internet dealer-specific products, free freight, and high-profit exclusive brick-and-mortar product lines.

Some of these exclusive brick-and-motor product lines include the ALL-NEW Hifonics BRUTUS ELITE 40th Anniversary amplifier line (with an included built-in processor enhancing playback and sound) and our best-in-class vehicle-specific kits for Jeep vehicles and market-leading UTVs. ALL-NEW MB Quart Jeep Tuned Audio products include Rear Overhead Soundbars (for Jeep Wrangler JL and Gladiator JT vehicles) and the ALL-NEW JL Tailgate subwoofer system (exclusive for Jeep Wrangler JL vehicles).

Alden Stiefel, President of Maxxsonics, said, “Every new dealer nationwide that signs up with Maxxsonics will be receiving incredible perks and benefits. From free freight to quarterly rebates and strictly-enforced MAP products, dealers are going to love what we are going to offer them, and I am extremely excited to see the results and outcome of this brand-new Maxxsonics Brick-and-Mortar Initiative program launching this week.”

Sam Dattalo, Vice President of Sales at Maxxsonics, said, “What an amazing time to become a dealer with Maxxsonics. I am excited for all of the new dealers nationwide that take advantage of everything we are going to offer. We truly care as a company about our new dealers and the advantages we can give them with exclusive product offerings. I am excited to see the results of Maxxsonics Brick-and-Mortar Initiative, and I am sure they are going to be above and beyond.”

Maxxsonics is very excited to be launching this brand-new Brick-and-Mortar Initiative. With tons of advantages and bonuses to becoming a new dealer with Maxxsonics to receiving some huge discounts like dealer incentive programs, quarterly rebates, and non-internet dealer-specific products - the ALL-NEW Brick-and-Mortar Initiative offers incredible benefits for new dealers nationwide with high-profit margins and is going to be one that many new dealers will want to take advantage of – especially with all of the high-profit Brick-and-Mortar exclusive product lines and offerings. Get ready to PICK UP THE PHONE because we are calling! Head over to the Maxxsonics website for more details on Maxxsonics and its entire family of audio brands. https://maxxsonics.com

Holly Hill, Fla. – June 8, 2023 – Heise LED Lighting Systems® by Metra Electronics® is now shipping expandable wheel rings that debuted at the SEMA show in November. They are available in RGB, RGBW, and Chasing options and feature a revolutionary patent-pending design that makes it easy to add brilliant LED lighting to the wheels of any vehicle. These wheel rings are a game-changer for automotive lighting installers because they offer the ability to increase or decrease the diameter of the rings, making it easier to cater to more customers while keeping less inventory in stock. There are two kits available for each LED lighting option with wheel rings that expand from either 11" to 14" or 15" to 18" in size. The kits include:

• Four aluminum expandable wheel rings
• Cuttable LED strips
• Mounting brackets and hardware
• Two backbone harnesses for the left and right sides of the vehicle
• Heise Connect controller
• RF remote
• Thread lock for worry-free installation

Each aluminum wheel ring features a split ring design that makes them easy to assemble and adjust to fit the diameter of the wheel. Installers choose how far to expand the ring diameter by aligning the pre-drilled holes, each of which increases the diameter by .25". An "L" channel aligning track helps guide the two ring pieces together while adding strength and preventing the ring from bowing. Holes drilled on the outer “L” track are non-threaded, while the holes on the inner "L" track are threaded for M3 screws, eliminating the need for bulky nuts.

RGB, RGBW, or chasing LED lighting strips are included for the inside and outside of each ring with 3M double-sided backing. They are IP68 rated to be water-resistant and ensure that they will withstand the elements. The LEDs are controlled via the Heise Connect mobile smartphone app when paired with the included Heise Connect controller. These products are in stock and shipping now. Visit HeiseLED.com for more details.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Tsunami®, Proscenium®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

June 7th, 2023 - Ringwood, Ill. -- Race Sport Lighting released their new RSUKIT-C (P/N# 1007686) RGB multicolor chasing style underbody kit in Q1 and are now in full non-stop production in Q2. This unique and niche new exterior underglow product is the perfect solution for a full lighting show underneath the frame of any vehicle. The RSUKIT-C kit comes with RF remote control and Bluetooth app control functions for the user to select the colors and patterns they want to display. Users can do virtually hundreds of distinct colors and patterns all around the exterior of the vehicle. The lighting is recessed into their notorious aluminum channel design, which are the exact same durable channels used on their nationwide top selling RSUKIT, which ash been the top-rated underbody kit on the marketplace for several years.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens upon dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is great profit too! Professional installation is recommended for this product and allow dealers to bill out approximately half a day of labor to be estimated. Another fun fact is that you can mate this exterior product with their new AKIT18 ambient interior kit and control the inside and outside of the vehicle for a complete light show with one smart phone app.

“Dealers that have been huge supporters of our RSUKIT drove this new product by simply asking for a chasing pattern light kit that is made on the same durable platform as our top selling aluminum channel underbody kit. We stepped up the request even one further and made this product both remote controlled and Bluetooth app controlled. The RSUKIT-C, to no surprise, has risen to the top of our nationwide seller ranking charts. It is an amazing chasing pattern underbody light kit that has been a high request item from our dealer network for the last 1-2 years,” said Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting RSUKIT-C chasing underbody light kit is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries. Founded in 2007, Race Sport Lighting is going on its 16th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry, and back it up with award-winning customer service and tech support. This reputation has earned this SEMA Member the position of Preferred Lighting Vendor in several industry buying groups.

Inquiries may be sent to This email address is being protected from spambots. You need JavaScript enabled to view it.

STILLWATER, USA – Now in its second decade of sponsorship, KICKER® will once again attend and put its brand name with Slamology – one of the largest car-audio events in the country. The 20-year show will take place June 10-11 at Lucas Oil Raceway near Indianapolis, and it will also observe the unveiling and playing of the highly anticipated KICKER “Gates” Bronco.

The KICKER-built Bronco, which pays homage to Alma Gates’ “Beast” from 20 years ago, houses a 30,000-watt system with nine 12-inch KICKER SoloX subwoofers. KICKER’s booth area will also feature four other extreme builds, including Andy Magill’s famed “Cookie Monster,” Slamology founder Donnie Babb’s magazine-worthy Mazda® truck, and the “Bone Shaker” rocket-powered big rig from Canada. The booth will be located on the south side of the show in Audio Vendor Row, where full-tilt demo sessions will regularly occur.

“It's truly astounding that we've made it to our 20th annual event,” said Babb, president of GaugeMagazine.com and Slamology. Lucas Oil Raceway Park has proven to be the perfect venue for our continued expansion. We invite you to join us on Friday night free-of-charge for our 20-year birthday anniversary block party.”

In addition to Slamology’s well-earned reputation as a first-class car show, it is also known to be the premiere car-audio event on the planet, with more than 2,000 vehicles already committed to attend.

Simultaneously, USACi, MECA, IASCA and Bass Wars will all have independent, multi-point car-audio competitions, featuring hundreds of the world’s best Sound Quality and SPL competitors vying for much-desired championship points, trophies and prizes.

Slamology anticipates attendance in excess of 20,000 spectators. The show also features live, local bands on stage, along with a tattoo competition, auto-limbo, a hydraulic contest, big-rig show, bikini contest and more.

For more information, consumers can visit slamology.com online.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

MAZDA is a registered trademark of MAZDA Motor Corporation.

Shipping in Q3 2023, the New Patent-Pending, Low-Profile Design For Model Years 2016-2023 Has a More Streamlined Appearance While Also Reducing the Risk of Tail Light Damage

METAIRIE, LA, June 2, 2023 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the new Patent-Pending flush mount LED tail light design (p/n 5911-504) for third generation Toyota Tacoma Trucks (2016-2023). With an estimated MSRP of $449.95, the new tail lights are scheduled to ship Q3 2023.

“Protruding out significantly less than the factory tail lights, this low-profile design has a more streamlined appearance while also reducing risk of tail light damage,” explained Justin Hartenstein, Oracle Lighting director of development. “These flush tail lights feature a unique signature design and functional LED lighting elements including high-powered reverse lights, unique signature perimeter lighting, and an animated turn signal sequence.”

The new modular design allows the light to be partially disassembled for custom painting. The high-powered LED Reverse Light module can be easily removed from the black housing which can then be painted to match the body color of the vehicle to provide a more customized appearance which more seamlessly blends with the truck. 

“No more problems backing up at night and no longer do you need to install additional reversing lamps onto the back of your truck to get the brightness you desire,” Hartenstein continued. “That’s because these LED reverse lights are basically a pair of LED light bars mounted into the tail light which will provide over 1,400 Lumens of rear-facing illumination.”

In addition of the attractive "signature style" LED lighting band and the high-output reverse light, this design also features a "dynamic" turn signal effect. This "motion" or "sequential effect" is a fluid LED motion from the inside portion of the light to the outside potion of the light signifying the direction of the turn signal with a fluid animated LED sequence. 

“This is a true plug-and-play installation without any other wiring being needed for installation,” Hartenstein concluded. “These innovative LED tail lights were designed and engineered by Oracle Lighting right here in the USA. This tail light design provides many unique features and characteristics, providing an aesthetically pleasing product with a forward-thinking design language.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Starting this week, Maxxsonics is launching an ALL-NEW Brick-and-Mortar Initiative with high-profit dealer exclusive products

Libertyville, Ill. – Starting on June 1st (Thursday), Maxxsonics is launching an ALLNEW Brick-and-Mortar Initiative. With this new program and launch, Maxxsonics will be calling thousands of brick-and-mortar dealers nationwide to discuss the exciting details. Get ready to pick up the phone and talk to us! There will be incredible new dealer perks and incentives included with high-profit margin products to becoming a dealer with Maxxsonics. You don’t want to miss out on this special Brick-and-Mortar Initiative launch!

Alden Stiefel, President of Maxxsonics, said, “This is the most progressive independent specialist program Maxxsonics has ever had. The concept is simple – Dealer profit is our focus. This is an exciting time, and I can’t wait to see the results! Get ready to answer and PICK UP THE PHONE!”

Sam Dattalo, Vice President of Sales at Maxxsonics, said, “This is simply a fantastic initiative and incentive for new dealers nationwide to join Maxxsonics in selling our products. Stay tuned for more details coming soon, but we are incredibly excited for what’s ahead and exclusive for brand-new Maxxsonics dealers.”

Maxxsonics is very excited to be launching this brand-new Brick-and-Mortar Initiative. With tons of benefits and perks to becoming a new dealer with Maxxsonics that will be announced soon - the ALL-NEW Brick-and-Mortar Initiative is shaping up to be a special Maxxsonics launch program to remember with high-profit margin exclusive products. Details will be coming soon so STAY TUNED and ANSWER THE PHONE! Head over to the Maxxsonics website for more details on Maxxsonics and its entire family of audio brands. https://maxxsonics.com

Now Shipping: Optimized for Sound Quality, the Patent-Pending 6.5-Inch Speaker Pods Are Weather-Proof and Resistant to Extreme Environmental Conditions, Making Them the Ideal Audio Systems When Out On the Trails or on the Beach

OXNARD, Calif., May 31, 2023 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems, is proud to announce the launch of the new plug-and-play 6.5-inch rear speaker-pod add-ons for 2021+ 2-door Ford Broncos. Available loaded (p/n BR-2B65A) or unloaded (p/n BR-2B65U), the patent-pending system is now shipping. SSV Works launched the 4-door solution for Ford Bronco 2021+ model years earlier this year.

“The new Broncos have become immensely popular in a short period of time, and we quickly realized its audio system needed an additional audio option,” said Trevor Kaplan, SSV Works CEO. “Designed specifically for the new 2- and 4-door Broncos, our new 6.5-inch rear speaker-pod add-ons provide easy installation in the rear factory roll cage using factory mounting locations. Optimized for sound quality, these pods are weather-proof and resistant to extreme environmental conditions, making them the ideal audio systems when out on the trails or on the beach.”

The loaded pods for 2-door Broncos come with 6.5in., 120 Watt (peak) SSV Works powersports speakers with a 25mm tweeter and weather-proof EPDM dual-lock gasket with an MSRP of $359.99. Pods with included Kicker speakers have an MSRP of $469.99. If you already have the speakers, the unloaded pods have an MSRP of $249.99.

Additional features and specifications include:

• Includes stainless steel hardware, molded grommet, & integrated speaker terminals
• Plug-&-Play harness allows for both factory or external amplifier connectivity
• Dimensions: 19.75in x 11.5in x 8.6in
• Warranty: Limited lifetime warranty of both the pods and the SSV Works speakers

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out of its 20,000-square-foot facility in Oxnard, CA, award-winning SSV Works®, was founded in 2006 and has since become a global leader in designing the market's best off-road, weatherproof audio systems for today's hottest and most popular UTVs. SSV Works is the original purpose-built audio manufacturer, offering every piece needed for a complete, plug-&-play install. With more than 40 years in audio design and manufacturing experience by team members who are also passionate off-road enthusiasts, SSV Works is the top choice among off-road consumers and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Honda, Arctic Cat, and Jeep vehicles. Take your ride to the next level and install an SSV Works system today.

Melissa “Missy” Parker-Boudreaux Has Been with Oracle Lighting Since 2011

METAIRIE, LA, May 22, 2023 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce it has promoted Melissa “Missy” Parker-Boudreaux to Senior Sales & Marketing Manager.

“In my time at Oracle Lighting, I have seen this company grow exponentially while winning numerous local and national industry awards because of our dedication and passion,” explained Parker-Boudreaux, who has been with Oracle Lighting since 2011, most recently as national sales manager. “I could not be more proud to be a part of this team, and grow my responsibilities along with the company.”

Since joining Oracle Lighting, Parker-Boudreaux has worked as assistant sales manager, inside sales manager, and national sales manager. In this expanded role, she will also work with international sales and distribution partners as well as help lead the company’s marketing efforts.

“We are delighted to announce Melissa’s promotion,” said Tiffanie Hartenstein, Oracle Lighting CEO. “Throughout her time with us, Melissa has consistently demonstrated her dedication to our mission and values. We have no doubt that her enthusiasm, expertise, and commitment will help her thrive in this new position.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

STILLWATER, USA – KICKER® played host to more than a dozen dealers and rep firms this past week (May 8-11) during a two-day training and tour of KICKER Headquarters.

The group was also the first to experience a demo of the new KICKER Ford® Bronco, equipped with nine 12-inch SoloX® L7X® subwoofers and 36,000 watts worth of KICKER Warhorse amplification (anticipated release in late 2023). The group was the first to experience the vehicle outside of KICKER employees and will play for the first time in public at Slamology (Lucas Oil Speedway, Indianapolis) in mid-June.

“The Bronco was incredible, and so was the entire experience,” said Remy Viator of Showtime Electronics (Knoxville, Tenn.). “I was impressed with how well organized the company is and was blown away by everyone’s welcoming attitude.”

The 22-person class also got hands-on training with the SoloX reconing process, and later Global Training Manager Aaron Malin led the group on an extensive tour of the facility, including a chance to audition speakers in the company’s listening labs.

The week also included in-depth discussions with Vice President of Global Sales and Marketing Tom Heath, as well as the Vice President of Product Strategy Bart Deal.

Viator was impressed with the information and pace of the training.

“I thought there was going to be a lot of sitting around in front of a whiteboard,” he said. “The fact we moved around a lot made it even more enjoyable.”

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Holly Hill, Fla. – May 11, 2023 – Metra Electronics® will attend KnowledgeFest™ at the Orange County Convention Center in Orlando, Florida, May 19-21, to showcase their latest aftermarket installation products and host new training sessions and interactive workshops. They will display a Ford Focus, fully customized with Metra products, at their booth, #1001. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

“Metra's 2023 New Products Overview” - May 19th at 12:30 PM

Overview and education on Metra's newest products launched at the 2022 SEMA Show. This training covers Shuriken's new line of lithium-ion and lithium-iron batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands, Proscenium and Tsunami®.

“Axxess New Product Overview” - May 19th at 1:45 PM

Learn about the newest integration accessories from Axxess, designed to help installers deliver upgraded sound systems and everyday convenience to drivers with less labor and work in the install bay. This training will cover new vehicle-specific DSP packages, amp retention interfaces, STOP/START engine override interfaces, AXTC Series interfaces, line output converters, DSP T-harnesses, and more.

“Proscenium LOCs and Tsunami Wiring, Our Dealer-Only Product Lines” - May 19th at 3:00 PM

Two new dealer-only brands have been added under the Metra Electronics umbrella. Proscenium offers high-quality products that every installer needs when designing a flexible audio system, including High-Voltage Active Line Output Converters (LOCs), Premium Active LOCs with Bass Restoration, and Premium Load Resistors. This session will also cover new clean wire solutions such as audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more from Metra's newly revived Tsunami® brand.

"New Motorcycle & PowerSports Upgrades” - May 20th at 4:15 PM

New accent lighting, driving lights, audio accessories, and more are designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers. New products covered will include a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a 16-Piece Chasing LED Strip Kit, Cut-In Saddlebag Lids, a Vent Grille Light, Keystone Lights, new Speaker adapter harnesses, a new Chasing Accent Lighting Kit, and much more. This training will show you how to easily stylize your customers' motorcycles and powersports vehicles with less time spent on wiring and custom fabrication.

"Simplify your Install with Axxess DSPs” - May 20th at 5:30 PM

The AXDSP-X and AXDSP-L lines are patented DSP products that help simplify installation and provide affordable audio solutions. This training will cover Axxess DSPs, highlight new vehicle-specific products, and showcase the newest app features. Metra's experts will explain how these solutions can increase sales in the showroom and decrease installation time, as well as how to use and set up Axxess DSPs through the app for complete tuning control when to use the DSP “Lite” versus “X” solutions, and more.

"Metra Axxess DSP Technician Workshop" - May 20th at 1:10 PM and May 21st at 11:10 PM

Experts Joe Padula, Lead Instructor at Installer Institute, and Jason Anderson of Metra Electronics host an Interactive Workshop on the show floor in Workshop Station #1 using Metra's Axxess DSP products. They'll demonstrate how the AXDSP product is installed into a vehicle with a high-end OE amplifier, using tuning tools like a real-time analyzer (RTA) and an oscilloscope. Class attendees will observe the complete installation process, including amp bypass plugs, tuning control through the AXDSP-XL app, and more.

"Motorcycle Accessories Educational Workshop" - May 20th at 2:40 PM and May 21st at 12:40 PM

Experts Jason Anderson, VP of R&D at Metra Electronics, and Aaron Newman, Brand Manager for Saddle Tramp, host an Interactive Workshop on the show floor in Workshop Station #1 using Saddle Tramp DSPs and wiring harnesses. They'll demonstrate the installation of these products on a 2016 Harley-Davidson® Ultra Limited motorcycle that has been upgraded with a GTS radio. Class attendees will observe the complete installation process, including DSP re-flash procedure, application setup, and tuning.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Tsunami®, Proscenium®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Designed for the 2018-2023 Wrangler JL and 2020-2023 Gladiator and Scheduled to Ship June 2023, the Patent-Pending Windshield LED Light Bar System Has a Light Projection Distance of Nearly 2,000 Feet

METAIRIE, LA, May 11, 2023 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the launch of its new Integrated Roof Mounted Light Bar System for 2018-2023 Jeep Wrangler JL and 2020-2023 Gladiator (p/n 5917-023). Scheduled to ship in June 2023, the new light bar system has an anticipated MSRP of $995.95.

“If you are in the market for a high-mount LED light bar and want to retain an almost factory look, the new Oracle Lighting Integrated LED Light Bar is for you,” explained Justin Hartenstein, Oracle Lighting director of development. “While other market offerings look obviously aftermarket or like an afterthought, our Patent-Pending design with its molded cowling integrates seamlessly into the factory roof line. This product further adds to the rugged and practical style of your Jeep while eliminating the common whistling issue of other light bars.”

The new Integrated Roof Mounted Light Bar System utilizes 30 individual 8W LED emitters, creating a total of 18,000 raw lumens and a projection distance of nearly 2,000 feet.

“Along with blending in with the factory design, the unique cowl design provides a quieter and more aerodynamic installation compared with traditional LED light bar set-ups,” Hartenstein continued. “The polycarbonate housing is designed to match the styling of the factory hard top but can be installed of soft top Jeeps, as well. It even retains all functionality when you want to go topless.”

The system features selectable amber or white clearance lights, and you can choose to connect these lights to an aux switch, parking lights, DRL, or simply have them disconnected if you prefer not to use the additional clearance light feature.

The system matches the factory black hard top out-of-the-box but can also be painted to color match. Oracle Lighting recommends using a professional painter to properly prep, prime, and color match paint the housing.

“This new light bar system design utilizes reflector-facing LED technology, elevating it above basic and more common bars,” Hartenstein concluded. “This reflector system is designed to provide optimized LED light output from the individual LED emitters and project to a distance of more than 600 meters.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

STILLWATER, USA – The perfect marriage of power and performance, KICKER® announces its first-ever PTRTP Powered Down-Firing Loaded Enclosures, available in a 10- and 12-inch model and now shipping. All enclosures come with a built-in, power-matched amplifier and convenient remote volume control. The enclosures are available for purchase at Authorized KICKER Dealers in-store and online. Soon to be introduced to the world on the KICKER UnMASKED! Live™ show, PTRTP Powered Down-Firing Loaded Enclosures will retail at $449.99 and $499.99. PTRTP Enclosures are also available at www.kicker.com.

Loaded into each enclosure is an active, KICKER CompRT® shallow-mount subwoofer, equipped with Forced Air Cooling™ to enhance the woofer’s efficiency and durability. A bumped top plate allows for full voice-coil clearance and excursion in a shallow-mount woofer, while the large-diameter, progressive-roll spider ensures increased linearity, better overall sound quality and outstanding bass reproduction.

Next to the active woofer is a reFLEX™ passive radiator, providing a significant bass upgrade without increasing overall depth of the already thin enclosure. The down-firing design allows the enclosure to fit in tight spaces, yet still deliver peak performance. Standing only about six inches high, the PTRTP is built to fit anywhere – from behind the seat of a pickup to the back of a hatchback. The rugged enclosure design has the added benefit of allowing items to be stacked on top of it, if mounted in a trunk or cargo area. The enclosures are carpeted and custom embroidered with the KICKER logo.

Featuring up to 500 watts of power and a best-in-class input sensitivity, PTRTP built-in amplifiers accept input voltages ranging from as little as 125 millivolts to as much as 40 volts, ensuring its compatibility with virtually any factory or aftermarket radio or source without the additional expense of a line-out converter.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Connected Audio Visual (CAV) is now the exclusive distributor for MB Quart products throughout the Australia and New Zealand regions

Libertyville, Ill. – Maxxsonics and MB Quart expand their international relationship with Connected Audio Visual (CAV) to Australia and New Zealand. Connected Audio Visual will now be the exclusive distributor for MB Quart products specializing and selling the entire product lines of Powersports, Marine, and Mobile offerings. This brand-new international relationship with Connected Audio Visual (CAV) will catapult MB Quart to new heights overseas. Opening another outlet for others to hear and feel Music. Defined. products throughout Australia and New Zealand regions will gain more notice to the MB Quart brand and Maxxsonics (as a company), business and support to MB Quart product lines, and more followers of Music. Defined. audio installations to come.

Beata Wasilewski, Director of Customer Support, said, “I am so excited that Matt Psaras from Connected Audio Visual reached out to become a Distributor for MB Quart. Working with Matt has been a blast and the relationship that we are building will lead both companies to a great partnership and friendship!”

Alden Stiefel, President of Maxxsonics, added, “This is an incredible opportunity for Maxxsonics and MB Quart to branch out to the Australia and New Zealand regions. I’m very excited to see the partnership grow and flourish throughout the rest of the year and beyond. This is a great opportunity for both sides of this international relationship!"

Connected Audio Visual (CAV) has two distinct divisions that include (1) Retail division Specialties in Integrated Technology Solutions and Complete Automation Solutions for the world’s smartest buildings and smart homes (including centralized smart lighting, heating/cooling, distributed audio and video, cinema, security, surveillance, and more), and (2) the Wholesale division that chooses to partner with manufacturers that are leaders in their chosen field and all brands have a unique synergy within the Mobile market.

Matt Psaras from Connected Audio Visual (CAV), said, “Connected Audio Visual started over five years ago with a goal to offer customers great products with above and beyond service support. Thanks to a reputation that has been built up with over 40 years of knowledge and experience, the CAV team is renowned for offering superior support and service as the exclusive Australian and New Zealand distributor for IROAD Dash Cameras, INNOVV Powersport Cameras and is now exclusive for Maxxsonics starting with MB Quart. This new international relationship with Maxxsonics brings a fantastic opportunity for us. I am looking forward to working with MB Quart and their innovative line of audio products.”

For a complete breakdown of the entire line of MB Quart products selling throughout Australia and New Zealand regions, head over to the newly launched MB Quart Australia and New Zealand web page at https://www.mbquartau.com.au/. Also, check out and follow the official brand-new Facebook and Instagram Australia and New Zealand international MB Quart social media product pages at https://www.facebook.com/mbquart.anz and https://www.instagram.com/mb.quart_anz/.

MB Quart is a high-end audio brand known for its elaborate and distinctive designs while producing rich sound quality. Established in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics and is based near Chicago, IL. For additional information, go to the brand website at https://mbquart.com/about. 

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at https://maxxsonics.com/.

May 9th, 2023 - Ringwood, Ill. -- Race Sport Lighting released their New AKIT18 18-piece Ambient Vehicle Lighting Kit in Q1 and are now in full non-stop production in Q2. This unique and niche new interior ambient product is the perfect solution for a full lighting show on the interior of any vehicle. The 18pc retail kit comes with a momentary push button extension, multiple flexible acrylic light tubes for the doors and dash, door handle lights, door pocket lights and multiple Bluetooth door controllers for each door to keep in sync and reduce wiring. With Bluetooth controls, this amazing kit can do virtually hundreds of colors and chasing patterns on all 4 doors.

The kit has already been shipped out to hundreds of dealers recently and is in stock in dozens of distributors around the country. The product is attractively retail packaged and tells the story to the consumer for an easy retail sale. Dealers can make great money off not only the sale of the product, but the labor is great profit too! Professional installation is definitely recommended on this product and allow dealers to bill out several hours of labor to be estimated.

“The AKIT18 has been no surprise to have risen to the top of our nationwide seller rankings. It is an amazing ambient light kit that is priced right with good margins and tons of labor potential for thousands of our dealers nationwide. I have heard reports of dealers offering this kit to consumers at $1,000+ installed to get that European ambient light kit look flaunted on high end luxury cars. Now any vehicle can have this look with our AKIT18.” says Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting 18-piece ambient light kit is currently in stock and shipping from a distributor near you, or directly from the B2B Dealer Portal at https://www.racesportinc.com/customer/account/login/.

Learn more and watch this instructive YouTube video shot at Avenue Sounds in New York – CLICK HERE TO WATCH

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries. Founded in 2007, Race Sport Lighting is going on its 16th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned this SEMA Member the position of Preferred Lighting Vendor in several industry buying groups.

Inquiries may be sent to This email address is being protected from spambots. You need JavaScript enabled to view it.

Holly Hill, Fla. – May 9, 2023 – Metra Electronics® has unveiled a new brand developed under the Metra Electronics umbrella to be sold exclusively to brick-and-mortar dealers for in-store sales only. The brand, named Proscenium, offers high-quality products that every installer needs when designing a flexible audio system. Proscenium represents a new standard for car audio enthusiasts for designing and powering their audio systems. These new products are in stock and shipping now and include:

High-Voltage Active Line Output Converters (LOCs)

These new LOCs have universal applications and enable installers to add aftermarket amplifiers to OEM source units to make factory systems sound great! This premium line showcases Proscenium’s focus on quality by featuring incredible input power capabilities, a load selector, a clip indicator, enhanced output controls, and noise isolation countermeasures. Proscenium will also offer an add-on product, the PR-RM-1, that plugs into their Pro Series and LD Series LOC products to provide an additional subwoofer level adjustment via an external bass knob. The PR-LOC product line will include a variety of options to fit installers' unique needs.

Premium Active LOCs with Bass Restoration:

Proscenium’s PR-BXLOC2 and PR-BXLOC2-PRO are compact 2-channel line output converters with active input circuitry, which allows them to accept speaker-level signals of up to 400 watts per channel from factory-installed source units or amplifiers. They convert them to high-quality preamp signals that can then be directed to aftermarket amplifiers.

The PR-BXLOC2 prevents factory audio systems from regulating lower frequencies and reducing the output of bass frequencies as the volume increases. A Bass-X restoration circuit in the LOC allows users to enjoy their music as it was recorded while maintaining the use of factory volume and steering wheel controls. The PR-BXLOC2-PRO includes all of these features, plus a ground isolation switch, multiple turn on modes, and built-in load resistors for use with factory radios or amplifiers that mute the audio signal when factory speakers are disconnected.

Premium Load Resistors

Proscenium's load resistors will solve common problems for installers adding aftermarket equipment while providing the best possible audio signal. For example, factory audio systems in modern vehicles are designed to mute the radio and/or amplifier output should a speaker fail or get disconnected. Proscenium load resistors prevent this so that installers can add aftermarket equipment. These products use specific values to allow for the best possible audio signal and safely stabilize the output of a factory audio system. The PR-LR product line will be available soon in 20-ohm, 39-ohm, or 60-ohm options to fit a variety of vehicles, such as select late-model Dodge, Chrysler, Jeep, RAM, and Fiat models.

Proscenium is a dealer-exclusive product line, with all parts serialized and monitored for price protection, and no online sales are permitted. Contact your Metra Sales Representative for more information or visit MyProscenium.com.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Complete Your Vehicle Audio Overhaul with AudioControl Amplifiers, Subwoofers and Speakers

Clearwater, Fla. (May 8, 2023) – AudioControl, the award-winning company with a 45+ year history of designing and building superb audio equipment from scratch, today announced it has officially entered the subwoofer and speaker categories. This allows car and music enthusiasts alike to overhaul their vehicles with a complete upgraded audio system.

AudioControl will now feature a full line of analog and digital signal processors for OEM and aftermarket audio systems with the newest additions; two lines of subwoofers and a line of speakers of various sizes.

Space Series, Big Bass in a Small Space

AudioControl’s Space series of subwoofers are built with a structurally rigid low-profile basket, providing the ultimate solution for deep, rich bass in a sleek, and slim design. Its fiber matrix injection molded polypropylene cone ensures durability for even the most rugged environments. They include a heavy-duty voice coil with thermal efficient cooling design to prevent overheating even when the music gets hot. The Space series provides the complete solution with removable metal subwoofer grille for protecting the precious sound cargo. Available in 10” and 12” sizes.

Spike Series, Bring Your Music to Life in Style 

Beautifully crafted to provide clear, precise bass for an immersive listening experience. These subwoofers feature a heavy-duty rigid basket for reduced resonance and distortion to ensure the cleanest possible bass output. An internally designed radial cooled motor enhances the life of the speaker, and high-excursion, double-stitched surround combined with a fiber matrix, mica coated paper cone produces ultra-low frequency output. A dual dust cap system for enclosure compression control, provides stability for better sound. Each Spike subwoofer comes with a protective grille to keep it safe from damage, so you can enjoy your journey with peace of mind. Available in 8”, 10”, and 12” sizes.

Pacific Northwest Speaker Series, Unleash a New Auditory Adventure

The Pacific Northwest is a music and tech nirvana. A region known for cool sound and earth-shattering innovation. That’s why it’s no surprise PNW is home to AudioControl, and the name of our new speaker line. The PNW line features an edge-enhanced steel frame for ultimate structural strength and a linear double-roll surround for precise cone movement ensuring the purest sound.

“This launch is the result of extensive technical research, precise design, and pure enthusiast development,” said Herb Brown, President of North America, AAMP Global (parent company of AudioControl). “The speakers and woofers capture what we feel AudioControl customers have grown to expect from this industry-leading brand. Our design team of audio specialists and developers labored over every small detail, down to the nomenclature which is a direct tie to its Seattle heritage.”

The new line of speakers and subwoofers can be seen and heard at the upcoming KnowledgeFest in Orlando, on Friday 19 – 21, May, booth #611. There will be 5 different training sessions where dealers can learn more about the capabilities of these new lines. Additionally, the products will be debuted on the Five Star Car Stereo Live Show on Monday 8 May at 6:30pm ET on Facebook and YouTube. For more information, watch the launch video here or visit audiocontrol.com/spike-and-space. Contact your local AudioControl rep to place an order today!

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial, and automotive markets since 1977. Based in Seattle, WA, AudioControl offers premium quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications and a legacy of outstanding car audio processors, amplifiers and OEM interface solutions sold and installed worldwide by qualified professionals. For more information about AudioControl, an AAMP Global company, visit audiocontrol.com or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

For over 34 years AAMP has advanced automotive aftermarket technology. The company’s R&D capabilities have positioned AAMP as the market leader in highly engineered integration solutions, which enable aftermarket audio, safety, and infotainment products to work seamlessly with factory systems. AAMP is known for its PAC, AudioControl, EchoMaster, Stinger, and Connects2 brands. AAMP’s focus on customer satisfaction from design to fulfillment has made it a trusted supplier globally. For more information, please visit www.aampglobal.com.

Auburn Hills, Mich. (May. 8, 2023) – Alps Alpine North America, Inc. (“Alpine”) today launched “Alpine Park” on Roblox, a mass multiplayer platform with over 200 million active users each month. This virtual experience, designed in collaboration with Trigger XR and Stage3 Agency, expands the Alpine brand presence and reaches a younger audience of audio enthusiasts. 

“The Alpine Park on Roblox represents the future of the Alpine brand and a new way to experience Alpine products and services,” said Mike Anderson, Executive Director at Alps Alpine North America. “Using this immersive gaming and social platform, we’re able to showcase iconic Alpine imagery and products that long-time Alpine fans will recognize, while at the same time, incorporating new and exciting experiences that will engage a younger fan.” 

With Alpine’s entrance into this virtual world, the younger generation, who statistically would not experience the brand until an older age, can now experience Alpine in an exciting and approachable format that’s tailored to their interests. Users can play games, purchase in-game gear inspired by the current Alpine product line and interact with Alpine products in an immersive environment designed for music, outdoor, and adventure enthusiasts – in other words, “Alpine fans.” 

Bridging the Gap through Gameplay

Roblox was identified as the target platform for this virtual Alpine Park experience for its gaming and interactive feature offerings in addition to its vast user base of Generation Alpha (ages 13+) and Generation Z (ages 16 – 25).

The park includes a gameplay experience where users can collect iconic chiclets and music gems to purchase in-game items from the Alpine store (located in various areas of the park). The in-game items, like an Alpine Subwoofer jetpack and a Green Chiclet Tee Shirt, are modeled after real Alpine products to bridge the gap between virtual and reality. 

Outside of the gameplay, Alpine Park features a “playground” area staged with real products from the Alpine lineup scaled to larger-than-life sizes as a unique way for users to interact with and learn about Alpine product offerings. The park also features a “showroom” floor that’s modeled after an Alpine Experience Event, where users can experience virtual models of real Alpine demo vehicles, like “Hellbender,” the 2018 Jeep Wrangler Sport with a tee shirt cannon, “Switchback,” the 2019 Jeep Gladiator with a mechanized truck bed with 40 oscillating Bluetooth speakers, and the 2018 Chevrolet Silverado with the Legendary Alpine R-Series sound system. Outside of the demo vehicle placement, Alpine plans to utilize the showroom floor to reveal upcoming products and services to its user base, connecting virtual users to actual Alpine products and initiatives outside of the game.

Future updates to the Alpine Park experience include AI (artificial intelligence) Personas modeled after Alpine Brand Specialists and Jeep Enthusiasts as NPC (non-playable characters). These characters are powered by Inworld AI, a developer platform for AI characters. The integration allows users to chat with the AI characters about Alpine’s technology and fandom, using custom knowledge bases and distinct personalities designed to align with the Alpine brand. This technology would position Alpine as the first commercialized brand to launch this feature on Roblox.  

Roblox can be accessed online on a computer or PC, a smartphone via Google Play or the App Store, an Xbox gaming system, or a VR headset. Alpine Park can be found by searching “Alpine Park” on the Roblox platform or at https://www.roblox.com/games/12956278832/Alpine-Park.

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Inworld AI is a developer platform for building AI characters. Inworld goes beyond large language models (LLMs) and add performance, configurable safety, knowledge, memory, narrative controls, multimodality, and more. The company focused on enabling character-based interactions for immersive experiences like video games, brand activations, and training simulations. Inworld is backed by top-tier investors including Intel Capital, Microsoft’s M12 fund, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, Disney Accelerator, and Epic MegaGrants.

Offerings set a new benchmark for absorbing and reducing vibration, noise and heat in automotive applications

HAMILTON, Ohio (April 26, 2023) – Dynamat Inc., the global leader in automotive sound deadening, has expanded its lineup with new DynaCore and Dynamat Xtreme products. Designed to deliver industry-leading performance, the new offerings join a complete set of Dynamat solutions for absorbing vibration, noise and heat in automotive applications.

Dynamat acoustic and thermal solutions are used by many of the world’s top car builders and restorers to add an extra layer of refinement to their builds. Applying Dynamat to interior sheet-metal surfaces makes cars feel solid and quiet. Doors and trunks close solidly, rain and wind noise virtually disappear, and the interior becomes a peaceful, comfortable cruising environment. With exterior noise significantly reduced, the desired sounds like car audio, GPS and conversations are enhanced. The new products offer heavy-duty performance in easy-to-use applications suitable for professional builders and restorers, and enthusiasts.

DynaCore is a new thermoacoustic self-adhesive sheet featuring a unique structure to both dissipate sound waves and absorb heat, making it ideal for use under the hood, behind speakers, in truck and heavy machinery cabs, and even as a headliner. Available in both half-inch and 1-inch thicknesses, DynaCore is lightweight, flexible and compressible, enabling it to contour for application to a variety of shapes and sizes. The fiber-based core offers excellent low-frequency absorption properties, thermal resistance up to 350 F and complies with common flammability standards. The facing is resistant to moisture and ultraviolet light for long life and performance.

Long the gold standard in vehicle sound and vibration damping, Dynamat Xtreme is now available with new options for automotive applications. Xtreme is a proprietary lightweight and self-adhesive butyl core with a special aluminum layer for vibration-dampening and sound-deadening performance. The product is easily cut to shape and size, and the super-sticky rubber contours better than any other product on the market. Xtreme bonds easily to sheet metal and other hard surfaces throughout the vehicle. Dynamat Xtreme is now available with 1-inch cutting grid lines for precise fitment and in new, easy-to-handle 18-inch square sheets, making it perfect for a multitude of automotive uses.

The new DynaCore and Dynamat Xtreme products are available now. Dynamat products are 100% made in the USA and can be found on the Dynamat store and at retailers nationwide

Established in 1989, Dynamat, Inc. is recognized by consumers around the world as delivering high-quality solutions for unwanted noise, vibration and heat. The Dynamat brand maintains the dominant market share in car audio and automotive restoration acoustic products. Leveraging its decades of innovation in automotive acoustics, vibration and thermal transfer, Dynamat now also provides a range of solutions for home and architectural, marine and RV, commercial and industrial, and original equipment manufacturers. Dynamat, Inc. is privately held and based in Hamilton, Ohio. For more information, visit www.dynamat.com and follow the company on Facebook and Instagram.

Bringing the concert to life in Jeep Wrangler (JL) and Gladiator (JT) vehicles – music becomes infused with adventure and audio adrenaline

Libertyville, Ill. – MB Quart Jeep Tuned Audio is about to receive a major upgrade in superior listening and playback. ALL-NEW for 2023 Jeep Rear Overhead Soundbars bring more audio into every song with incredible listening details, richer clarity in every beat, and undistorted higher volumes of playback and sound. Perfect for unleashing MORE LOUD on every outdoor Jeep adventure that demands more concert thrills around every turn and corner – Jeep Tuned Audio Rear Overhead Soundbars add another dimension of audio quality to Jeep Wrangler (JL) and Jeep Gladiator (JT) vehicles. It’s time to embrace more from MB Quart Jeep Tuned Audio with a listening experience that encapsulates sound and transforms listening details into deeper layers of audio!

Brian Sherman, Vice President of Product and Marketing, said, “Although we’re not the first to enter the Jeep market with a replacement soundbar, we’re definitely the best. These are the most low-profile designs on the market and require no modifications to the vehicle to install. The factory match in-mold texture looks right at home in any JL Wrangler or JT Gladiator, and the sound is amazing! We’re very proud of the effort the entire team put forth on this project!”

ABOUT THE ENTIRE JEEP REAR OVERHEAD SOUNDBAR LINE

Five Jeep Rear Overhead Soundbar models are available to choose from that best fits your Jeep vehicle (Wrangler JL/Gladiator JT) audio installation and setup. The MBQJ-48HRGB and MBQJ-48H feature 8-inch compression horn speakers with an enclosure, but the MBQJ-48HRGB also includes RGB LED lighting to bring the concert to life with moving colors to showcase an in-vehicle concert right in your Jeep vehicle. Designed to directly replace and upgrade the OEM rear speaker soundbar, both of these rear overhead soundbars bring to life every genre of audio with incredible details.

The MBQJ-48CRGB and MBQJ-48C MB Quart Jeep Rear Overhead Soundbars feature 8-inch coaxial speakers with an enclosure (like the MBQJ-48HRGB), but the MBQJ-48CRGB also includes RGB LED lighting. The MBQJ-48C still features 8-inch coaxial speakers with the enclosure. The MBQJ-48E includes no speakers but fits four 8-inch round speakers. This model is just the rear soundbar enclosure and fits where the OEM rear speaker soundbar is on Jeep (Wrangler JL/Gladiator JT) vehicles.

FEATURES INCLUDE:

• TWEETERS: 1-inch pure Titanium dome for smooth and crisp playback

• COMPATIBLE VEHICLE FITMENT: Jeep Wrangler (JL) 2018 – Current / Jeep Gladiator (JT) 2020 – Current

• COAXIAL AND COMPRESSION HORN SPEAKERS: Both coaxial and compression horn speakers include 1-inch Titanium dome tweeters with a lightweight composite frame design for maximum airspace giving sound a richer detail and total undistorted playback

• REAR SPEAKERS MOUNTING: The speaker enclosure is a composite construction with an integrated MB Quart logo badge, as this drop-in upgrade utilizes the roof area around the B-pillar

• MOUNTING AND HARNESSING: Vehicle-specific wiring and harnessing make for simple Plug and Play OEM style installation and setup easy and fast

• TIME AND TOOLS: Basic hand tools are required.

Chad Marra, R & D Manager, said, “The sound on these Jeep Rear Overhead Soundbars bring out more detail and clarity within music. Installation is a breeze and easy with Plug and Play installation with no cutting of the vehicle or factory panels. These are some of the best speakers that MB Quart has to offer, and I am blown away at the quality and performance of sound quality. Hats off to the entire team.”

Alden Stiefel, President of Maxxsonics, added, “These all-new Jeep Rear Overhead Soundbars create rich and deeper playback that truly takes the listener into every song. I am extremely happy for the team for all their hard work and dedication to making these Jeep Tuned Rear Overhead Soundbars the perfect addition to every MB Quart Jeep Tuned audio installation. I have these in my own Jeep Gladiator and they sound incredible!”

Get ready for Jeep Tuned Audio to become infused with adventure adrenaline in every beat and HEAR MORE SOUND. With ALL-NEW Jeep Rear Overhead Soundbars – audio will transform into deeper dimensions of higher quality playback, superior soundscapes of more detail, and incredible levels of listening immersion. Audio was meant to be heard in crystal clarity within every beat. Hear more of your sound with a rear soundbar that transforms Jeep Tuned playback into an encompassing concert right in your Jeep JL/JT vehicle. A BIGGER SOUNDSTAGE STARTS NOW! For a complete breakdown of the ALL-NEW MB Quart Jeep Rear Overhead Soundbars, head to the MB Quart website at https://mbquart.com/. MAKE SURE to contact your Maxxsonics Sales Representative NOW as orders for the ALL-NEW MB Quart Jeep Rear Overhead Soundbars are GOING FAST!

MB Quart is a high-end audio brand known for its elaborate and distinctive designs while producing rich sound quality. Established in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics and is based near Chicago, IL. For additional information, go to the brand website at https://mbquart.com/about. 

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at https://maxxsonics.com/.