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October 16, 2019 -- Race Sport® Lighting is pleased to announce that we have partnered with Brian "Gambler" Rowe, owner of the "We The People" Tribute Silverado, to add a complete lighting package on his build. Stay tuned to this blog for frequent updates as we get this bad boy outfitted.

"We The People" Tribute Silverado

Brian Rowe, owner of the "We the People" Tribute Silverado, comments about the build:

Race Sport® Lighting: This is a great project and we are excited to be a part of it. That being said, what inspired you to build a tribute vehicle honoring our military and first responders?

Brian: Respect. These men and women lay down their lives for us everyday. When I look at the media, I see a ton of disrespect. It weighs on me. I have a lot of friends who serve in one way or another and I wanted to boldly support them publicly. This was my radical idea about how to accomplish that. Let's be clear, I'm not doing this for the attention. We want the attention to go where it's deserved and thats for the men and women who serve.

Race Sport® Lighting: After the build is complete, what are your plans for the truck moving forward?

Brian: Well first, it is a mobile billboard of respect and hope. We also plan on being in many events, parades, magazines, etc. We also want to take it around to local police stations, military families, moose lodges etc, as a sign of respect and encouragement. If anyone is interested in having us at their event, they can messages us on our new Facebook page.

"Race Sport® Lighting is very honored, to be a part of the 'We the People' Tribute Silverado build, on behalf of our military and law enforcement. When I was sent the pictures and saw the wrap from Sticker Dude for the first time, I said, 'We need to be a part of that and support our troops and police force.' Brian Rowe is a huge patriot, and we are excited to load his 'We the People' Tribute Silverado with our professional grade products. It's going to be phenomenal!" said Steve Jergensen, President, Race Sport Lighting.

"We the People" Tribute Silverado's Lighting Package

Here is a quick breakdown of what Race Sport® Lighting is going onto "We the People" Tribute Silverado truck. Basically, this build got all the lights. All of them.

  • RSSBKIT60 LoPro™ Running Board LED Switchback Kit
  • RS8PRGBW ColorSMART™ Multi-color RGB LED Rock Light Kits
  • RSWWKIT ColorADAPT™ Multi-color LED Wheel Well Kit, re-purposed to illuminate behind the grill
  • 9005CARBG DemonEYE™ Multi-color RGB LED Headlight Kit
  • 5202TLED Terminator™ LED Headlight Kit for Fog Lights
  • RS120060 60" Triple-row LED Tailgate Light Bar
  • RS3020BSP StrobePRO™ White-Amber Surface Mount Strobes
  • RS12RGB ColorADAPT™ 12 Multi-color LED Pod Kit utilized as RGB interior accent lighting
  • Blast Series Extreme Output Direct LED Replacements for dome, map, and reverse lights
  • RS-SRWRAP-140 Single Row Wrap LED Light Bar Mounted Behind the Grill
  • RSCSSSK Dual Function Side Shooting Cube Kit with Strobing Amber Function
  • RS3157SBWA No-Rapid-Flash CANBUS Switchback Amber/White LED Turn Signals

 

December 18, 2018 -- This past year was a game-changer for Race Sport Lighting. Despite a barrage of internet sellers selling cheap lighting, 12 volt manufacturers trying to jump in the category, and a record setting brick and mortar stores recorded going out of business, Race Sport Lighting was able to achieve company growth, and expand the lighting industry once again in 2018. But that does not happen by themselves, but with the continued support of distributors and retailers around North America who sell Race Sport Lighting products because they know the product is actually made at a much higher quality, the product selection is the best in the market, and the tech support and customer service make all the difference in selling a successful lighting brand.

Out of 50+ distributors in all industries, and over 1000+ direct dealers in multiple industries, a few stand out among the rest as key supporters of the brand. Every year, Race Sport Lighting recognizes these companies, for their sales, their support, and/or their overall loyalty to the brand. That list has been released, and these winners will receive their plaques at industry events. 

The Winners Are....

2018 AAM Member of the Year = A-1 Distributors

2018 Tint World Franchise of the Year = Tint World Store #50

2018 MESA Member of the Year = Interstate Electronics

2018 Dealer of the Year = Alaska Car Shop

2018 Distributor of the Year = MRI Marketing Representatives

2018 Rep of the Year = Trent Partners & Associates

“We are so thankful for these incredible partners and are excited to honor their loyalty and hard work selling our brand in 2018. Its because of them, that Race Sport Lighting continues to be the leading lighting brand in the industry. They understand the quality, service, support, and excitement behind the Race Sport Lighting brand that sets them apart from the competition," said Race Sport Lighting President Steven Jergensen.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/or call us at 847-327-0073.

February 11, 2019 -- Interstate Electronics in Hazlet NJ was the proud recipient of the 2018 Race Sport Lighting “Mesa Dealer of the Year Award” for outstanding performance, extreme loyalty and integrity. Pictured above are Neil Halprin (Manufacturers Representative), presenting the award to Ed Ketcham (Owner), Fred Opren (General Manager), Juan Rosa (Buyer) along with the rest of the Interstate Electronics sales team. Interstate Electronics’ continued growth and excellence in the lighting category is an achievement deserved and proof of their dedication and hard work throughout the year.

“We are so thankful for the MESA Dealer partners and are excited to honor their loyalty and hard work selling our brand in 2018. Its because of them, Race Sport Lighting continues to be the leading lighting brand in the industry. They understand the quality, service, support, and excitement behind the Race Sport Lighting brand that sets them apart from the competition," says Race Sport Lighting President Steven Jergensen.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/or call us at 847-327-0073.

April 07, 2022 - Ringwood, Ill. - Every year, Race Sport Lighting recognizes the distributors, dealers, and sales reps that make a difference in the industry and perform at the highest level to service their customer with their products. This year is no exception, as 6 key partners are announced in the industry. Here are the Best of 2021:

Dealer of the Year: Auto Tint City Outfitters, Dearborn Heights, Michigan

WD Distributor of the Year: Sound Distributions, Tukwila, Washington

Tint World Franchise of the Year: Tint World #12, Lubbock, Texas

M.E.S.A. Member of the Year: Horizon Audio, Ohio

AAM Member of the Year: Tri-State Enterprises, Ft. Smith, Arkansas

Manufacturer Rep of the Year: End Result Marketing, Canonsburg, Pennsylvania

“I am so glad to see all these Partners do so well with Race Sport Lighting. Some added displays and sales took off. All of them at least doubled sales from the previous year. All of them embraced the newest products from Race Sport Lighting, including the new Projector Series, and our PNP bulbs,” said Race Sport Lighting Sales Manager, Dave Hudson.

“I always love presenting these awards every year to our key partners in the industry. These are the partners that not only stick out in their numbers, but their passion for the industry and their dedication to growing the lighting category. They regularly go outside of the box to perform at a higher level than the competition in their geographical areas,” said Race Sport Lighting President, Steve Jergensen.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 15+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for MESA, Tint World franchises, AAM Group, AutoGear, and Restylers International just to name a few in the industry.

Become a USA Reseller today: https://www.racesportinc.com/customer/account/create/

Become a Canadian Reseller today: https://www.racesportlighting.ca/customer/account/create/

Ringwood, IL. –  November 26th, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced in partnership with Car-Tunes, Inc., MESA Dealer and MEA recognized TOP 50 Retailer, that JT Harmon has won Car-Tunes' give away contest for $1,000 in free Race Sport® Lighting products. The contest took place back in October as a part of Car-Tunes' "Kick off to Lighting Season" campaign. Participants gained entries by engaging with the companies on social media.

"At Race Sport® Lighting we enjoy any opportunity to partner with our dealers, like Car Tunes, Inc., but we get extra excited when we get to hook up a member of the Race Sport Nation with free product. JT is an EMT, a firefighter, a lighting fan and all-around great guy! Congrats JT!" said Steve Jergensen, President, Race Sport® Lighting.

Car-Tunes, Inc. is your Locally Owned and Operated Electronics Specialist Super Store for Car, Marine, Power Sports including Motorcycle & ATV SXS, DJ & Musician Equipment, Home Audio & More!

For more information please email This email address is being protected from spambots. You need JavaScript enabled to view it.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond.

For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com

Ringwood, Ill. –  October 22nd, 2019 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they are now shipping new Chasing style LED Wheel Light kits. The "chasing" pattern feature allows for classic solid color patterns with the addition of thousands of multi-color patterns and scenes as well. The company will be showing off these new chasing wheel lights as well as hundreds of their other LED and HID lighting products at the 2019 SEMA Show, booth #11879 in the north hall.

Click here to watch a video about the product.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond.

For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com

KANSAS CITY, MO. (September 2, 2020) – CPS Distributors, Inc. will be showcasing a solid core mix of marine lighting products from Marine Sport® Lighting, an upcoming and popular brand amongst the marine industry over the last 3-4 years. CPS first partnered with Marine Sport® Lighting in 2019 and made their first debut with the brand at IBEX 2019 in Tampa Bay. Last years show produced several good prospects that helped CPS’s initial traction with the brand and let boat builders know they had a full spectrum lighting line up to service their projects, both big and small.
Marine Sport® Lighting is best known in the industry for their phenomenal line up of marine grade professional light bars used for high power vision on dark waterways. Their light bars are high quality with a line up of a variety of lengths, styles, and beam pattern options for spot or flood. Included in this popular family of products are some great docking and spreader lights on the auxiliary side.
 
Marine Sport® Lighting is making headway in the underwater category as well with their popular and fast growing HydroBLAST® family of lights. The HydroBLAST® family is a la carte and gives you an option between remote and smartphone controlled, with various colors and finishes in deck lighting, and an amazing array of high lumen underwater lights. For more information about this lighting system, please contact CPS or Marine Sport Lighting for more information.
Lastly, this company has many other great marine lighting solutions, led switches, voltage gauges and more. In 2021, be on the look out for a revolutionary new docking light designed by their engineers in conjunction with a yet to be named boat manufacturer in our industry. There is some other great new products on the horizon as well to look for at the IBEX Virtual Show.

About Marine Sport® Lighting.
Established in 2007, Race Sport Lighting is the parent company that founded and trademarked the Marine Sport® Lighting brand in 2015. Race Sport Lighting is a well-known leader in lighting technology to the Automotive and Mobile Electronics industries and has been aggressively growing their marine industry footprint. The company is well known for their diverse approach of being a one stop premier lighting supplier to multiple industries. Located in Ringwood, IL, their staff is extremely technical in lighting and electronics, and customer orientated in a way that has earned them multiple Vendor of the Year awards. https://www.racesportinc.com/marine-sport-lighting.html
About CPS Distributors, Inc.
 
Established in 1971, CPS Distributors, Inc. is the exclusive marine distributor of audio & equipment including JVC, Kicker®, Memphis, CPS brand, and lighting equipment from Marine Sport® Lighting. With a dedicated team of product specialists serving over 2,500 marinas, dealerships, and boat builders in the US and Canada, we specialize in assisting our customers with system design, technology and aftermarket products that enhance the enjoyment of the boating lifestyle. Located in Kansas City, Missouri, our staff of dedicated marine industry experts are here to help you add value to your business and customer experience. cpsdistributorsinc.com
 
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February 11, 2022 - Ringwood, Ill. -- Every year, Race Sport Lighting partners with KnowledgeFest to exhibit and train dealers, installers, and counter salespeople at shows around the country. This week in Las Vegas is no exception, as Race Sport Lighting will be conducting a dealer-focused training on Friday the 18th in Room #JOSHUA @ 1:45pm PT. The main goal of the training will be to discuss their new patented lighting technologies and solution-based products to make selling and installing lighting easy and profitable for resellers.

Race Sport Lighting will also be exhibiting in booth #104 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.

“This K-Fest booth is going to light up Vegas! Dealers are going to have a ton of great training resources to learn about and see in person. We will have a team communicating in the booth all weekend. We are going to make a clear statement that when it comes to the lighting category, we are continuing to lead the pack in 2022,” Steve Jergensen, President of Race Sport Lighting.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 15+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for MESA, Tint World franchises, AAM Group, AutoGear, and Restylers International just to name a few in the industry.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/

Become a Canadian Reseller today - https://www.racesportlighting.ca/customer/account/create/

March 13, 2019 -- Race Sport Lighting is pleased to introduce that Mike Sajecki from M.A.G. Sales is their new contracted Manufacturer Rep Firm for the Florida state territory. MAG Sales will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Mike and his team will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by March 2019.

Ceasar Olaes, RSL National Sales Manager said, “We are so excited to have Mike Sajecki and his team join our team in Florida! He comes to us highly recommended as a rep firm that brings maximum value to his accounts. We like MFG rep firms that have strong lines. Race Sport Lighting is excited to get Mike and his team trained and ready to promote and train the dealers in the territory.”

Mike Sajecki, Principal of M.A.G. Sales stated, “M.A.G. Sales is extremely pleased to be working with the team at Race Sport Lighting. Their product line is spectacular, and their support team is amazing.  We are excited to introduce their products to our dealer network throughout Florida.”

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America. Race Sport Lighting primarily serves the Mobile Electronic, Truck Accessory, Powersport, Motorcycle, Marine and RV industries. Founded in 2007, Race Sport Lighting is on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/ or call us at 847-327-0073.

September 15, 2022 - Ringwood, Ill. - Race Sport will be exhibiting their fast-growing Marine Sport® Lighting line up in booth #3-1615 for boat builders and customizers to visit and learn about their new marine lighting for 2022. Staff will be available in the booth all week to answer any questions. The booth will feature a large custom marine display with hundreds of marine solutions to test with the push of a button. Marine Sport Lighting will also be showing off their new patent pending High Output Docking Light that will be going on ocean cruisers in 2023 with a major boat builder in the industry.

“We can’t wait to meet with boat builders and customizers from all over the world. It has been a time of great change here at Marine Sport® Lighting. We have released some great solutions and I can’t wait to show them off. We have developed dozens of boat builder relationships at past IBEX shows, and this year will be no different,” said J. R. Stocks, Vice President of Marine Sport Lighting.

Marine Sport® Lighting will be on the floor exhibiting in their booth from Tuesday, September 27 until Thursday September 28th at the Tampa Convention Center. This is a very technical show full of Engineers and Project Managers ready to source and integrate products.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 15+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for several industry buying groups.

Find out More about Marine Sport® Lighting by visiting www.marinesportlighting.com

Click Here to Review Event Information - www.facebook.com/events/IBEX

Ringwood, Ill. – January 17th, 2020 – Race Sport® Lighting, the undisputed leader of aftermarket lighting solutions for the automotive, truck accessories, marine and power sports industries, has announced they will be training MEA dealers at all four Knowledge Fest events this year. Below is an outline of the training.

Tips to Become a Lighting Professional

Discover dozens of tips to becoming the lighting professional in your local market. From your sales counter staff to your installers, this training is for the whole team!

In this 1-hour training, Race Sport Lighting will cover the following installer/tech related topics:

  • Lumens vs Lux
  • Projectors vs Non-projectors
  • Patent features of the GEN4 LED headlight kit
  • Race Sport Lighting LED headlight specification comparisons
  • HID vs LED
  • Our quality testing, and what advantage it gives you

Also, we will train you on how to use helpful sales counter tools such as:

  • Road Map to Success
  • Starting Lineup
  • Vehicle Fit Guide
  • Dealer Resource site

At the end, we will show you how to sign up for no-cost continuing education courses through Race Sport University (RSU)! In one hour, any sales and tech staff should have the tools they need to be the lighting professional in their local market!

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com

KnowledgeFest was founded in 1994 by a group of passionate specialty retailers and reps in the Midwest who saw the value in mobile electronics retailers getting together to share knowledge and experiences. In sharing successes and failures, all participants become better, smarter and more profitable businesspeople. Since that time, KnowledgeFest has grown into a full trade show and educational conference like no other in our industry.

RINGWOOD, IL., May 21, 2020 – Race Sport Lighting is excited to announce the launch of a brand new company Wholesale Product Group (wpgsupply.com). WPGsupply.com specializes in Personal Protection Equipment (PPE) for small businesses to get back up running, including PPE kits, masks, gloves, retail sneeze and cough shields, social distancing decals/stickers, and vehicle protection. WPGsupply.com is already serving customers from the mobile electronics and automotive industries and hired on several MFG reps firms to represent its products in their territories. Orders from small shops, to large chain stores to WD’s have already been flowing in daily. The line up consists of about 50 products right now that 90% is in stock in our warehouse and shipping now.

“When we decided to launch WPG, our first concern was for the thousands of small businesses Race Sport Lighting has been in relationship with for over 13 years. We are all in this together and we want to help keep the people in our industry safe and healthy. As the world goes back to work and gets their local and national economies moving again, we have the proper PPE safety equipment available for individuals and small businesses to remain compliant and protected. Also, when you support WPG you support US small business and healthcare and front-line workers. With 5% of our profits dedicated to front line workers, and 80%+ of our products supplied by US based small business,” said Steve Jergensen, WPG President.

WPGsupply.com is dedicated to offering PPE and safety protection products to individuals and local businesses that keep our families protected. Also, we are dedicated to healthcare workers and other heroes on the front line. So, when you buy from WPGsupply.com, you put protective gear in the hands of those who need it the most! We donate 5% of revenues to the front line. interested in Distributing our products? Call us for Wholesale quantities and pricing schedule at 224-412-0539

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit racesportinc.com During crisis, Race Sport Lighting continues to ship orders and service customers daily. A full reopening at their HQ with full staff is planned for start of June 2020.

RINGWOOD, IL., May 01, 2020 – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.

“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting

Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”

Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.

Midwest Sales Group can be reached at 630.319.4925, or by emailing steve@midwestsalesgrp@aol.com. For further information on Race Sport® Lighting or to become an authorized dealer, visit www.racesportinc.com.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 13th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

 

April 1, 2020 -- Ringwood, IL - Race Sport Lighting (RSL) has announced to all re-sellers to take advantage of multiple training and educational resources on their RaceSportNation.com support site during this national slow down due to COVID-19 crisis. This site has been up and running previous to the start of the crisis, but the traffic to this site has increased in the last 1-2 weeks, as counter salesman and installers have extra time to get educated on specific categories in the lighting category. Training and education on the lighting category has always been a high priority with Race Sport Lighting, and are convinced that dealers that package training knowledge with displays, simply sell more lighting that dealers without training and displays. Race Sport Lighting even has an online RS University where staff can get certifications in specific areas of lighting to become experts.
"We designed the RaceSportNation.com website to be a separate site for our dealers and distributors to go to for the specific reason to get training, tools, sell sheets, marketing tools, and anything they really need to be a successful Race Sport Lighting re-seller. The rich resources on the nation site are the same resources we send out internally after they are developed for our staff to get knowledgeable, and then to our Sales reps on the road, and ultimately to our re-sellers to be successful selling and installing the products. Our goal has always been over the last 13 years to be the leader of the lighting category, and that is more than great products, its offering tools, training, and resources that our competitors don't. Value added services is what sets us apart." says RSL President Steve Jergensen
 
Link to Training site - http://racesportnation.com/
 
Just a few tools available on site:
Whats New with RSL - http://racesportnation.com/blog/
 
About Race Sport Lighting
Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 13th year leading the way as the Pioneer for the lighting category. Offering the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises. For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/ or call us at 847-327-0073.
 

Ringwood, Ill. – January 2019 – Race Sport Lighting® will be celebrating their 12th year as the leader in LED and HID lighting solutions to the industry. over the last 12 years, Race Sport Lighting® has led the way in the marketplace for the development and market introduction to so many products, and continues to research what’s next for the next 5 years in lighting technology for vehicles in the Truck, Auto, Marine, and Powersports Industries. Many Dealers look to Race Sport Lighting® as a “One Stop Shop” supplier of their lighting, and a leader in designing solutions for vehicles with a high level of difficulty.

Race Sport Lighting® started in 2007 in the Midwest only, and began by making lighting products for local dealers in the area who loved the quality and performance of the lighting. Those local dealers relayed that success to several midwest territory distributors in 2008, and those distributors did not hesitate to take on the line and start offering it hundreds of their active dealers they sell to. By 2011, Race Sport Lighting® has hired a national sales manager, and had began selling their products all over the USA. By 2014, Race Sport Lighting® has expanded their offerings, and also their selling territory into Mexico and Canada. In 2017, Race Sport Lighting® grew out of their old warehouse, and bought a brand new warehouse and office headquarters in Ringwood, IL to support the growth. And today, Race Sport Lighting® is known all over the world a core lighting leader to the Aftermarket Industry.

“It’s amazing how much this company has grown since we started it in 2007. As a company, we have learned much over the years and formula is to be the best in the category, have the highest quality products available, have solutions ready for dealers, and always bring a ton of value and customer service. The world is changing, the market is changing, and technology is changing, and our company will continue to be in front of it for years to come.” says RSL President Steven Jergensen.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is leading the way as the pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/or call us at 847-327-0073.

January 26th, 2023 - Ringwood, Ill. -- Race Sport Lighting will be exhibiting in booth 101 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom 5-Axis display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.

“We can’t wait to meet with our dealers from all over the country and reconnect face to face with many. 2022 was a strange year full of global economic issues for many of our dealers, but I know dealers are ready to kick off 2023 in the right direction. We have added more patented and unique LED lighting solutions to our line up and added amazing value-added tools for our dealers to us. It’s going to be exciting to show them off in Vegas. I am particularly excited about the training on Friday that is brand new and will accelerate any dealers lighting category revenues,” said Steve Jergensen, President of Race Sport Lighting

Race Sport Lighting will host a training session during KnowledgeFest that will focus on “The Lighting Category Opportunity for the Owner, The Sales Counterman, and the Technician”. This 1-hour session will be divided up into specific training for everyone in the stores organization, and equip them with the knowledge needed to be successful in the lighting category and increase their revenues and confidence. This is a completely new redesigned training, and never presented before until this show.

Friday, February 3rd from 3pm – 4pm in Bordeaux training room

Race Sport Lighting 2023 Product Line Introduction and Training

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 16+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned them the position of “Preferred Lighting Vendor” for several prominent buying groups in the industries they serve.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/

February 4, 2022 - Ringwood, Ill. -- Race Sport Lighting will be exhibiting in booth #104 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.

“We can’t wait to meet with our dealers from all over the country and reconnect face to face with many. The last 2 years has been rough on us all, but it has been a time of great change here at Race Sport Lighting. We have added unique LED products to our line up and added amazing value-added tools for our dealers to us. It’s going to be exciting to show them off in Vegas.” Steve Jergensen, President of Race Sport Lighting

Race Sport Lighting will host a training session during KnowledgeFest that will focus on selling and installing lighting done easy and profitable:

Friday, February 18 from 1:45 p.m. – 2:45 p.m. in JOSHUA room

Race Sport Lighting 2022 Product Line Introduction and Training

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 15+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for MESA, Tint World franchises, AAM Group, AutoGear, and Restylers International just to name a few in the industry.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/

Become a Canadian Reseller today - https://www.racesportlighting.ca/customer/account/create/

October 11, 2018 -- Race Sport Lighting is pleased to introduce that Chris Pace from Arrowhead Sales & Marketing is their new contracted Manufacturer Rep Firm for the MINK state territory, which covers Missouri, Nebraska, Kansas, and Iowa. Arrowhead Sales & Marketing will oversee managing the current Race Sport Lighting business already established in the territory, as well as growing the companies foot print in the territory with more dealers and increased distribution in multiple industries. Chris will begin training on this exciting line and begin introducing the line to his ever-growing dealer base by Mid-October 2018.

Steve Jergensen, RSL President said, “We are so excited to have Chris Pace join our team in the MINK states! He comes to us highly recommended as a rep that brings maximum value to his accounts. We like MFG rep firms that only have a few lines, and focus heavily on those lines, and Chris fits that bill perfectly. Race Sport Lighting is excited to get Chris trained and ready to promote and train the dealers in the territory.”

Chris Pace, Principal of Arrowhead Sales & Marketing stated, "Race Sport Lighting is the perfect addition for us, it fits well. Great mix of distribution and direct to dealer complimentary growth business. We have always had a very focused mix of lines so the dealers and the factories get the best efforts from us. Lighting can be the next “head unit” as $99 radio sales are fading away. Dealers need to embrace new categories within the 12-volt marketplace and a direct lighting specialist like Race Sport Lighting is the best partner.”

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises. For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/ or call us at 847-327-0073.

The $2.1 Billion Dollar Category and Growing

March 5, 2019 -- Race Sport Lighting, leading the way for the past 12 years as the Pioneer for the lighting category is hosting a lighting training session at KnowledgeFest in Indiana. The first half of the training focuses on the recipe for success in the lighting category. The second half of the training will be “CORE” training on the newest technology in lighting that dealers need to know to be successful and eliminate problems in the install bay.

Meet with us at KnowledgeFest in Indianapolis at Booth # 539. Training will take place on Friday, March 15, 2019 at 12:30 pm in the Marriott Ballroom 3 – 2nd Floor.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America. Race Sport Lighting primarily serves the Mobile Electronic, Truck Accessory, Powersport, Motorcycle, Marine and RV industries. Founded in 2007, Race Sport Lighting is going on its 12th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.

For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/or call us at 847-327-0073.

July 5th, 2024 – Ringwood, IL – Race Sport Lighting, a leader in advanced automotive lighting solutions, is proud to announce the launch of the NOVAlm Series LED Kits, designed specifically for off-road enthusiasts seeking superior high performance, rugged durability, and putting the light where they need it on the trails. Also known as the NOVA-Lumen, this kit defies the lumen output of all other light bulbs on the market.

The NOVAlm Series LED Kits represent the pinnacle of LED lighting technology, combining cutting-edge engineering with the rugged reliability required for off-road adventures. These LED kits are engineered to deliver exceptional brightness, enhanced visibility, and long-lasting durability, ensuring that off-road enthusiasts can tackle the toughest terrains with confidence.

Key Features of the NOVAlm Series LED Kits:

  • Unmatched Brightness: Utilizing the latest in LED technology, the NOVAlm Series provides unparalleled brightness, illuminating the path ahead with a crisp, clear light that mimics natural daylight. The NOVAlm measured up to 21,640lx per kit, which is more than most high-power light bars used off-road.
  • Robust Durability: Built to withstand the harshest conditions, these LED kits feature a rugged, waterproof design that can endure mud, water, and extreme temperatures. This kit is equipped with a 3-year manufacturer warranty for years of enjoyment.
  • Easy Installation: The NOVAlm Series LED Kits are designed for easy installation, allowing off-road enthusiasts to quickly upgrade their vehicles and hit the trails without delay. The main feature that installers will love is the waterproof BNC between the bulb and driver that will allow for easy installation on vehicles with seal caps behind the bulbs.
  • Energy Efficiency: With low power consumption and a long lifespan, these LED kits are not only powerful but also energy efficiently designed. Never has a bulb with so high of a lumen output ever run so efficiently, measuring temperatures at the base and tower body of less than 120 degrees.

"We are thrilled to bring the NOVAlm Series LED Kits to the off-road enthusiast community," said Steven Jergensen, President of Race Sport Lighting. "These LED kits are a game-changer for off-road enthusiasts who demand the best in LED high performance and reliability. Having the ability for your High beam or Fog Light forward driving bulbs to put out Lux outputs that match your off-road lighting bars and auxiliary lights adds another dimension of projection lighting where the driver most needs the lighting in front of them.”

Race Sport Lighting has a long-standing reputation for innovation and quality in the automotive lighting industry. The introduction of the NOVAlm Series LED Kits underscores the company's commitment to providing top-of-the-line products that meet the evolving needs of their customers. It is important to note that this high-power LED kit is made and designed only to go in low beams in lenses in off-road only vehicles, and never in on-road vehicles. If installed in on-road vehicles, only install inside fog lamps or high beam applications that can be switched on and off to be used only when the driver needs them.

For more information about the NOVAlm Series LED Kits and other products from Race Sport Lighting, please visit www.racesportinc.com.

About Race Sport Lighting:

Race Sport Lighting is a leading pioneer of automotive lighting solutions, offering a wide range of innovative products designed to enhance visibility, safety, and style. For 17+ years, their commitment to quality and innovation, Race Sport Lighting has continued to push the boundaries of automotive lighting technology, catering to the needs of enthusiasts and professionals alike. This reputation has earned them the position of Preferred Lighting Vendor in several buying groups in the industries they serve.

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