RINGWOOD, IL., May 01, 2020 – Race Sport Lighting is excited to announce the appointment of Midwest Sales Group as their Manufacturer Sales Rep Firm in the Illinois and Wisconsin markets. Steve Fahlmark, Principal, Midwest Sales Group, is charged with growing brand reach in the market, along with managing the existing business. Midwest Sales Group is an experienced and well-respected rep firm in the 12-Volt market that understands what dealers, distributors and end users want.

“We look forward to working with Midwest Sales Group and further laying the groundwork to grow sales of our products in the territory. With over 25 years’ experience, and a proven track record for success in the Car Audio market, Midwest Sales Group is the right partner for our brand” said Ceasar Olaes, National Sales Manager, Race Sport Lighting

Steve Fahlmark, Midwest Sales Group Principal said, “Race Sport is the perfect addition to the premium lines we represent. Now more than ever, diversification is critical for Car Technology dealers and LED lighting is the perfect compliment.”

Midwest Sales Group will kick off this new line by introducing Race Sport, Inc. to its dealers and distributors and conduct product training and provide sales support.

Midwest Sales Group can be reached at 630.319.4925, or by emailing steve@midwestsalesgrp@aol.com. For further information on Race Sport® Lighting or to become an authorized dealer, visit www.racesportinc.com.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on its 13th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned them the position of Preferred Lighting Vendor for AAM, MESA and Tint World franchises.