STILLWATER, USA – August 14, 2018 -- KICKER® is teaming with Makita®, a leader in cordless-tool technology, and hitting the road with the new Driving Innovation Tour™, a fleet of fully custom vehicles with product specialists delivering an interactive and hands-on experience for Makita tool users and dealers across America.

The Tour delivers a 360-degree experience with the very latest in Makita cordless innovation as well as sweepstakes, giveaways and promotions – all backed up with a custom KICKER audio system. Each vehicle in the fleet will carry a full range of Makita LXT®, which gives users one system using the same batteries and chargers on all LXT tools.

“KICKER has been proud to be a marketing partner with Makita for over 10 years,” said Roger Demaree, Associate Director of Brand and Sports Marketing, KICKER. “When they informed us of their Makita Driving Tour, we knew we had to help them out so their tour experience would be over the top!”

The Driving Innovation Tour is a mobile demonstration of Makita’s leadership in the cordless-tool category. Makita created the 18V lithium-ion tool category in 2005, and today LXT is one system that will offer over 200 cordless solutions in 2018, the world’s largest cordless-tool system powered by 18V lithium-ion, slide-style batteries. Besides an intense KICKER sound system, each Driving Innovation Tour vehicle packs a full range of Makita LXT tools, power equipment and lifestyle solutions, offering users and dealers an opportunity to experience Makita’s vision of a cordless job site.

“We worked with (Makita’s) team and came up with a killer audio system for these rigs that uses a combination of our (KM-Series) marine component speakers, L7 subwoofers and our KX power amplifiers,” Demaree continued. “We can guarantee wherever the Makita Driving Tour rigs are, you’ll be able to hear it before you see it.”

"Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands-on,” said Brent Withey, Sr. Director of Brand Marketing, Makita U.S.A., Inc. “The number of Tour events will reach well into the four-figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the Tour will make stops at Makita-sponsored events off the job site."

For more on the Makita Driving Innovation Tour, consumers can visit www.makitatools.com/drivinginnovation.

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S. Call 800/4-MAKITA or visit makitatools.com. Find Makita on Facebook, Twitter, Instagram, YouTube @makitatools

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio.

Oklahoma City, Okla. -- August 15, 2018 -- As promised, Texas Heat Wave was HOT! With temperatures well over 100 degrees, it was up to the DD Audio Demo Team to blast breezy beats from the DD Kong to cool the place down. Of course, thanks to the USACi audio competition, the spectacular show builds and unique events like the tattoo expo and hydraulic car dance competition, Texas Heat Wave was much more than your typical summer bake-off.

DD Audio would once again like to extend a huge thanks to the local DD Audio dealers, G’s Audio and Audiomaster, who endured the toasty conditions and exhibited alongside the team all weekend long. The short 400 mile trip south provided a chance for Texas native and DD KONG builder Lewis Jackson to visit family and friends while meeting several DD Audio fans and making countless impressions on newcomers to the brand. The DD Audio booth even had a celebrity appearance when rapper Psyph Morrison, stopped by specifically to experience the DD KONG. Lastly, congrats to #DDKONG Photo Contest winners Aaron Herrera, Vance Sanders, and Cris Ruvira: Enjoy your DD Audio Lifestyle Gear!

With Heat Wave behind them, the DD Audio Demo Team are packing up the DD Kong for the cool and distant shores of Lincoln City, Oregon. DD Audio’s first ever appearance at the Chinook Winds Surf City Show is the final leg of the 2018 Summer Tour for the DD Kong. This car, truck and bike show will offer fantastic food, a beer garden, live music, and most notably the Surf City Soundoff where DD Audio is a main sponsor.

The Surf City Soundoff is a tribute to and celebration of the loudest and best sounding vehicles the West has to offer and is quickly becoming a who’s who event for the west coast car audio scene. SQ and SPL competition styles sanctioned by dBDRAG and IASCA. Something else you won’t want to miss while attending Surf City Show is the Psyph Morrison performance brought to you by DD Audio. The team is looking forward to providing the good people of the pacific-northwest with DD Kong demos, while also enjoying the cool ocean breeze and Chinook Winds Casino Resort’s many amenities.

Attention Attendees:

While the Kong is far from retired, this will be your last chance of the Summer to upload a photo or video on social media of the DD Kong, with the hashtag #DDKONG , for chances to win a limited edition DDKONG/SHTNONM shirt and DD Audio Lifestyle Gear! Check out the DDKONG Web Series.

Customizable Platforms and Integrations on Display at KFEST 2018

Dallas, Texas – August 15, 2018 -- ESCORT, the leader in premium radar and laser detection technology, today announced it will showcase its mobile electronics and specialty automotive products at KnowledgeFest 2018 in Dallas, TX. These products designed for the 12-volt specialist market will be on display in booth #411 at the Dallas Convention Center, Friday August 17th - Sunday, August 19th. ESCORT will also be holding two training sessions throughout the KnowledgeFest conference as well.

The solutions on display will include:

ESCORT iX Ci Platform

The ESCORT iX Ci platform features an intelligent range front radar receiver and includes our patented In-Vehicle TechnologyTM (IVT) Filter to eliminate false alarms from vehicle collision systems. The new iX Ci platform is expandable to add rear radar sensors and up to four ShifterMax laser sensors. It also includes a LED matrix display, control panel, GPS antenna, interface boxes and be Bluetooth® enabled to for real-time, connected driving through the ESCORT LiveTM app.

ESCORT MAX Ci Platform

The ESCORT MAX Ci platform includes an advanced range front radar receiver and ultra DSP technology for the earliest warning of speed monitoring threats. The MAX Ci features a full color OLED display and controller and is expandable to add rear radar sensors and up to four ShifterMax laser sensors. It also includes a GPS antenna, interface boxes and be Bluetooth® enabled to for real-time, connected driving through the ESCORT LiveTM app.

ESCORT MAX Ci 360

The ESCORT MAX Ci 360 is the best, most advanced detection system for the ultimate in driver alert and ticket protection on the planet. Designed to be seamlessly integrated into the vehicle, it features both front & rear radar detection as well as front and rear laser shifters that protect drivers against all speed monitoring devices for complete 360 degrees for driver alert awareness with directional threat warning.

ESCORT ZR5 Laser Shifter

The ZR5 Laser Shifter includes two ShifterMax sensors, bridge box, in-vehicle controller and interface enabling the Shifter System to either be used independently or through a direct wire cord to plug into existing ESCORT windshield mounted detectors for complete radar & laser protection. The ZR5 is also expandable with two additional ShifterMax sensors for a total of four shifters providing maximum front or rear laser protection.

ESCORT ZW5 Laser Shifter

The ZW5 Shifter System is designed to wirelessly integrate with ESCORT windshield mounted detectors by allowing full audio and visual alert output as well as complete ShifterMax system control all through the windshield mounted detector in real time. The ZW5 includes a wireless interface, bridge box, ZW5 Smartcord, and two ShifterMax sensors. The interface mounts under the hood and communicates to the ESCORT windshield unit through wireless technology. In addition to its own products, ESCORT will have on display solutions from its integration partners including Kenwood / iDatalink that enable ESCORT iX Ci and MAX Ci detection systems to be displayed and controlled on Kenwood multimedia receivers using the new Maestro Rr2 interface. Other partner solutions showcased will include Mid City Engineering OEM integration and custom mirror integration from Radar Mirror.

ESCORT is a leading manufacturer of high-performance radar and laser detectors and the patented ESCORT LiveTM real-time ticket protection network. ESCORT manufactures products under the ESCORT, REDLINE and SOLO names. The company is held by Cedar Electronics; a leading global supplier of mobile and consumer products and possesses a portfolio of industry leading brands including Cobra Electronics, ESCORT and Snooper. Additional information about ESCORT, Inc. is available at EscortRadar.com

Better for installers, better for customers, and MAP enforced!

CLEARWATER, Fla. – August 14, 2018 -- Life just got easier for aftermarket radio installers, and better for their customers. Building on the success of PAC’s popular line of RadioPRO installation adapters, PAC now introduces RadioPRO Advanced.

RadioPRO Advanced is the next generation of radio installation adapters. These new and improved aftermarket radio adapters are loaded with new features, so you can upgrade a vehicle’s radio without losing factory features.

Better for Installers

No more cutting wires. No more splicing into confusing factory wiring harnesses. Plug-and-play, these new adapters blend seamlessly into the vehicle’s wiring and data-bus network.

Several of the new features are:

• Streamlined harness design with integrated line output converter (LOC) for Bose amplified systems, resulting in faster and easier installation.
• More compact housing fits easier into cramped dash spaces
• Easier to update: a built-in USB connection provides easier, simpler adjustments of product settings, chime tones, amp gain and allows rapid firmware updates

Better for Customers

PAC’s new adapter enables better sound quality of warning chimes through the vehicle’s sound system or through a provided external speaker.

Other special features that your customers will enjoy on select models are:

• Retains the OEM amplifier (if wanted), dynamic audio fade capability on premium amplified systems, and safety and warning chimes
• Keeps original functions such as OnStar, steering wheel controls and rear seat entertainment (where equipped)
• Upgrade (and up-sale) friendly. Do your customers want to add options like front, rear and side cameras? No problem. It’s a snap with RadioPRO Advanced adapters.

Pricing Protection

PAC is pleased to announce that RadioPRO Advanced products will fall under AAMP’s MAP (Minimum Advertised Pricing) agreement. It’s designed to protect AAMP customers from price erosion on the Internet.

RadioPRO Advanced Products Available Now

The following RadioPRO Advanced part numbers fit applicable late model GM vehicles that use a Class 2 data-bus and a 24-pin connector:

Part # GM1A-R

For select General Motors vehicles with Class 2 data-bus

(see confirmed applications at pac-audio.com)

Features:

• Warning chimes through provided on-board speaker
• Bose amplifier retention (Standard & Premium)
• SWI-DIRECT pre wired for add-on steering wheel control interface connection for SWI-CP2 (sold separately)
• Time saving streamlined harness design with integrated LOC
• Smaller housing
• USB updatable

Part # GM1A-RS

For select General Motors vehicles with Class 2 data-bus

(see confirmed applications at pac-audio.com)

Features:

• Built in steering wheel control retention
• Warning chimes through provided external speaker
• Bose amplifier retention (Standard & Premium)
• Audio fade setting through RadioPRO PC application
• Rear-seat entertainment system retention
• Time saving streamlined harness design with integrated LOC
• Smaller housing
• USB updatable

Part # GM1A-RX

For select General Motors vehicles with Class 2 data-bus

(see confirmed applications at pac-audio.com)

Features:

• Warning chimes through provided external speaker
• Bose amplifier retention (Standard & Premium)
• SWI-DIRECT pre wired for add-on steering wheel control interface connection for SWI-CP2 (sold separately)
• Audio fade setting through RadioPRO PC application
• Time saving streamlined harness design with integrated LOC
• Smaller housing
• USB updatable

For more information on RadioPRO Advanced or other PAC products, please visit:

pac-audio.com

or contact your AAMP Sales Rep.

Established in 1987, owned by Audax Private Equity, and headquartered in Clearwater, Florida, AAMP Global restlessly pursues innovative ways to enhance what moves you. Global manufacturer of mobile aftermarket technology for consumer and commercial vehicles; developing safety solutions under EchoMaster, smartphone connectivity under iSimple, high performance audio enhancement under Stinger and Phoenix Gold, and OEM integration solutions under Autoleads and PAC. AAMP enables you to define your drive, one vehicle at a time, anywhere in the world.

Eton Car Audio will make its long-anticipated U.S. debut this week in Dallas, and will be exhibiting at the Mobile Electronics Association’s KnowledgeFest, in association with AMG (Booth 223).

Las Vegas, NV -- August 13, 2018 – Founded in 1993, Eton gmbh, is recognized as the largest loudspeaker manufacturer in Germany and is celebrating their 35th Anniversary this year. Over the past few decades, the company has developed a formidable reputation for advanced technology and precision engineering and has become the premier OEM speaker supplier for both automotive manufacturers, as well as numerous prestigious European and US brands, including the original, legendary, Diamond Hex series of components.

The brand will initially offer three categories of products, including the highly-regarded SDA series of compact, Class D amplifiers, their ‘Upgrade’ series of European vehicle “Plug and Play” speaker systems, specifically designed for BMW and VW platforms, as well as their sublime array of highly regarded component and integrated systems, all of which are engineered and manufactured at their factory in Neu Ulm Germany.

Among the highlights are the superlative ‘RSE’ and ‘RSR’ modular component systems, which have received numerous rave reviews from European hi-fi magazines for many years. The RSE 160 2-way component system ($799.99 MSRP) features their latest, advanced technology, adapted from their esoteric home tweeter, which uses an exotic, ceramic alloy dome, delivering flat-response to beyond 20 kHz, plus their proprietary ‘swivel’ flush-mount, for superb response, even if mounted in ‘off-axis’ stock locations.

The company is now in stock and shipping from four (4), strategically located regional warehouses, to offer Retailers optimal 1- 3 day ‘JIT delivery’ to most U.S. major markets. Retailers who are interested in learning more about this exciting opportunity are invited to call AMG at (702) 829 - 4155, or email to This email address is being protected from spambots. You need JavaScript enabled to view it., to schedule a meeting during the show. Additional info will be made available in near future.

Audiomobile is pleased to announce that it will be exhibiting at the MEA KnowlegeFest this week in Dallas (Booths 224).

Las Vegas, NV -- August 10, 2018 – Audiomobile is uniquely positioned and specifically created to provide Specialty 12 Volt Retailers truly exceptional, high-performance, minimal form factor, relevant solutions, that are protected from ever increasingly challenging Internet pricing-pressures and who are seeking brands that are focused on delivering both value and reliability, at competitive price-points.

Audiomobile will introduce several new models, including the new ‘GT2’ Series 2012, their incredible new Elite 7 and inverted Neo motor Stealth 8 (just 1.3” deep) world-class midbass drivers, as well as debut the new line-up of “SoloPass” line of custom, low-profile, vehicle specific enclosures, which have been specifically engineered to work with their formidable subwoofers, as well as specifically optimized to work with their unique, pre-tuned, “MCAR” (Modular Coupled Acoustic Radiator) transducers.

Invitation information and details can be found at www.Facebook.com/Audiomobileusa.

Retailers who are interested in learning more about this opportunity are welcome to call Audiomobile at (702) 221-1977, or to contact the company at This email address is being protected from spambots. You need JavaScript enabled to view it., to schedule a meeting during the show.

Pinnacle Sales for Michigan and Cardoza and Company for Northern California Markets

Torrance, Calif. -- August 10, 2018 -- Rydeen Mobile Electronics announces the appointment of rep firms for its Michigan and Northern California markets. Pinnacle Sales represents Michigan and Cardoza and Company represents Northern California for its brands, including Rydeen and RoadGear.

Pinnacle Sales values communications with customers, including installation professionals as well as the end users for gaining the understanding of the whole Michigan market. Tim Hill said, “We are very excited to have all the best in new Safety category, as Rydeen is the one stop shopping. We are in the consumer electronics, however, Rydeen’s products and technologies are not yet well known, that a lot of consumers don’t even know they exist."

Cardoza and Company, principal Mark Cardoza said, “We are excited to have the line, and we see the Safety Category as the best growing category in 12-volt marketplace. We have always had a great success in targeting the proper dealer base that can grow a good line like Rydeen, while maintaining high margin, professional installations and represent a professional image to the consumer. Rydeen is a brand that demands this level of respect," Cardoza added.

Rydeen Mobile Electronics' director of sales & marketing Paul Lee said, “I only heard good things about Pinnacle and Cardoza from our colleagues in the industry, everything but positive. Both Pinnacle & Cardoza possess the passion in representing both Rydeen and RoadGear, will be a part of strong sales team, which we already have."

Please feel free to contact Tim Hill of Pinnacle Sales at his cell number 517-258-9252, email: This email address is being protected from spambots. You need JavaScript enabled to view it. to seek his professional assistance. Mark Cardoza of Cardoza and Company can be reached via email: This email address is being protected from spambots. You need JavaScript enabled to view it.. Or contact us at Rydeen office in Torrance, California at 310-787-7880, email: This email address is being protected from spambots. You need JavaScript enabled to view it.. Our websites are www.rydeenmobile.com & www.roadgearmobile.com.  

Without change, there is no innovation. Rydeen is the leader in mobile electronics focused on creating products with the latest in science and technology, changing people’s lives one day at a time. Rydeen commits to the latest in technology through a scientific, industrial processes and product validation.

Headquartered in Torrance, Calif., with a local staff that lives and breathes consumer electronics, we create unique products focused on driver safety, convenience and lifestyle enhancement. Visit our website at www.rydeenmobile.com. For RoadGear brand visit www.roadgearmobile.com.

EDMOND, Okla.— Petra Industries, the consumer electronic industry’s accessory authority, is partnering with Speak Music to bring the innovative Muse Auto™ device to major consumer electronics retailers.

Founded in 2016 and spearheaded by passionate entrepreneurs from Google®, Zynga® and Monster®, Speak Music is a leading voice and AI company with the mission to bring disruption-free entertainment and productivity to everyone.

Their Muse Auto™ device brings Alexa™-powered music and navigation into the car through the vehicle's own stereo system. This small Bluetooth® AI assistant pairs with the user's smartphone to bring over 30,000 Amazon® Alexa™ voice commands to any vehicle, plus hands-free calling. Muse Auto™ works with the user's Amazon® account, cellular data plan and the free Muse Auto™ app.

"Bringing a virtual assistant into the car is the next step in the connected vehicle evolution," said Tate Morgan, Petra President. "We're excited to offer this widely praised, highly-rated product to our retail customers who are seeking to broaden their line of smart assistant devices."

To find out more about Muse Auto™, please visit www.petra.com.

Representing more than 500 leading brands, Petra is the industry’s consumer technology authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought-after add-ons for every category of consumer technology are stocked at Petra’s massive distribution center. Founded in 1985 with a focus on and passion for accessories, today, Petra serves every segment of retail with the hottest products. Petra is a member of CTA and CEDIA. For more information on Petra, visit www.petra.comor call 1-800-443-6975.

iDatalink Maestro RR2 interface enables touch-screen control of alerts, location marking and more.

LONG BEACH, CALIF., August 7, 2018 (MEDIAWIRE)– KENWOOD USA announced that ESCORT’s two installed radar detection platforms—ESCORT iX Ci and ESCORT MAX Ci—can now work with the latest KENWOOD and KENWOOD eXcelon digital multimedia receivers. The integration, which is achieved via connection to the new iDatalink Maestro RR2 interface by Automotive Data Solutions (ADS), enables drivers to get alerts and adjust settings of the detection system. The Maestro RR2 will ship at the end of August and will be available through authorized KENWOOD retailers.

With the new integration, drivers see ESCORT radar detector information on the KENWOOD multimedia screen, including vehicle speed and the current location’s speed limit. Alerts play through the vehicle’s front speaker, announcing the specific radar or laser band, current vehicle speed and direction (if rear radar is installed).  The driver can use the touch screen to turn off the laser shifter (if equipped) and mark red-light cameras, speed traps and police locations.

Designed to be seamlessly integrated into the vehicle, the ESCORT iX Ci and ESCORT MAX Ci feature intelligent and advanced detection range, respectively, and provide front radar protection against all radar speed monitoring devices. Both platforms include the ability to add on rear radar as well as up to four laser shifters to accommodate any radar and laser detection application.

The new iDatalink Maestro RR2 covers more applications than its predecessor with the enhanced ability to connect to multi-network systems in newer vehicles. An additional serial port and audio input enable connectivity with the ESCORT radar detector platforms. The system also features wireless configuration via an upcoming smartphone app that will make installation and programming easier.

“We are very pleased that, through continuing innovation between technology partners, we can create practical, driver-beneficial synergies between our products,” said Scott Caswell, senior marketing manager for KENWOOD. “These days, driving safety is the most important topic on consumers’ minds when it comes to vehicles. If we can deliver a simpler, yet still powerful user experience through our integration, it’s a definite win for drivers.”

The KENWOOD /ADS / ESCORT integration will be on display at the trade-only KnowledgeFest exhibit and education conference, August 17-19 at the Dallas Convention Center. ESCORT and KENWOOD will feature working demonstrations in their respective booths and educate retailers and technicians on the features and user benefits in their exclusive training workshops. Attendees can reserve seats in the workshops athttps://mea-events.as.me/.

JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment, and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us athttp://us.jvckenwood.com,www.kenwood.com/usaandwww.jvc.com.

August 7, 2018 -- It is a very exciting time at Elettromedia. Elettromedia has hired M.A.G. Sales to represent their brands in the Florida market. “We know that to stay competitive as a brand and for our dealers in today’s market, we must have the best rep partners available in each market. To offer this style of sales and training while increasing our time in the field from our sales team, we are proud to announce the addition of M.AG. Sales. M.A.G. Sales has training facilities in Fort Lauderdale and Tampa. This is the type of sales partner we must have to be successful," said Rob Wempe, VP Elettromedia-USA.

“I started working with Michael Sajecki and his team over 20 years ago. I know how hard they work to help the dealer understand the technology and sell through the products they buy. In today’s computer, oriented automobiles, this type of interaction with our dealers is paramount," Wempe added.

“M.A.G. Sales was founded on offering better brands. Products that needed to be demonstrated, sold and installed to yield the best possible results. Those attributes are more important today than ever before. We choose our vendor partners carefully, we need to represent cutting edge products that offer outstanding performance, viable solutions for today’s market, and obtainable margin to the 12-volt specialist retailers throughout Florida and Puerto Rico. We are thrilled to be working with the team Elettromedia," said Michael Sajecki, President & CEO of M.A.G. Sales Inc.

Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

August 7, 2018 -- Alpine Electronics of America, Inc. will be participating at the upcoming KnowledgeFest show, taking place August 16-19 at the Dallas Convention Center.  Alpine will be in booth #20 with a 40- by 20-foot space on the main show floor.

The booth will feature an assortment of products carried by independent 12-volt specialists including the iLX-F309 Alpine Halo9 with 9-inch hovering display; PXE-0850S advanced wireless processor; 1-DIN receivers; and speakers, amplifiers, and subwoofers from the X, R, and S-Series lineups.

The company will have three demo vehicles on display: the Alpine X-Perience Ford F-150 with an Alpine Halo9, PXE-0850S, and X-Series sound system; a Honda CRV with the Alpine Halo9, PXE-0850S, and R-Series sound system; and a Cadillac CTS with the iLX-107 Wireless CarPlay Receiver and X-Series sound system.

Alpine is hosting two training sessions which will take place on Saturday, August 18 from 4:45-5:45 PM and Sunday, August 19 from 3:30-4:30 PM. Saturday’s training will cover product updates and additions to the 2018 lineup. Sunday’s training will focus on DSP and the PXE-0850S advanced wireless processor including the installation, use case, and tuning of this product. Giveaways will be available at both trainings, and those who attend the Sunday session will also have a chance to win one PXE-0850S and an X-Series sound system.

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams.

STILLWATER, USA – KICKER® will have the XRV (Xtreme Recreational Vehicle) roaring into the pits as more than 150 of the fastest street cars in the country are committed to attending Outlaw Armageddon, the World Series of no-prep drag racing. Thunder Valley Raceway Park (Noble, Okla.) plays host to the annual event August 9-11, now for the fourth consecutive year. The XRV rig, including its rolling showroom of audio products and the 20,000-watt Boom Room, will compete with booming engines and screeching tires at one of the loudest venues KICKER will attend in 2018.

The BIG ROB Entertainment Camaro® will be a featured vehicle in the KICKER area, a racer fully equipped with KICKER KS-Series coaxials, KX-Series amplifier and CompR® subwoofers. Outlaw Armageddon founder and promoter “Big Marc” will park his competing, convertible ‘93 Mustang® in the KICKER area well. The Mustang features premium KICKER QS-Series components, L7S® square subwoofers and CX-Series amplifiers. Both vehicles are expected to challenge in the lanes.

According to outlawarmageddon.com, more than 12,000 spectators attended the event in 2017, and more are anticipated this year. Prizes totaling more than $150,000 are at stake in seven different classes, with several members of Discovery Channel’s® Street Outlaws and Street Outlaws: New Orleans committed to attend the race.

For race details, fans can visit www.outlawarmageddon.com.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio.

Oklahoma City, Okla., August 8, 2018 -- DD Audio will round out this years MEA events by attending KnowledgeFest Dallas, August 17th-19th. KnowledgeFest is much more than a simple industry meet and greet. It’s an opportunity for manufacturers, shop-owners, installers and everyone in-between to exchange ideas. The mobile audio industry requires knowledge in the ever advancing technologies, installation trends, and current business tactics. KFest brings everyone together with the solitary focus of continuing their education in these areas and more. This is a point of passion for DD Audio and is why they continue to partner with MEA at the Diamond Level after being involved with the event for several years.

DD Audio can be found displaying at booth #111 where they will be showcasing a 2008 Harley Electra Glide Classic outfitted with a monster 16 speaker DD Audio system that includes a couple of their newest offerings, the D4.75 mini amp and the DSI-2 DSP.

DD will also be hosting two educational training seminars for current and future dealers. The first class, “The Brick and Mortar Brand” (Friday, August 17th, 3:00pm - 4:00pm), will focus on DD Audio equipment and the importance of brand exclusivity as a sales tool. The second class “Anatomy of a Subwoofer” (Saturday, August 18th, 6:00pm - 7:00pm), is a fun and well reviewed course that offers hands on, expert guided subwoofer design knowledge and build training.

The team representing DD Audio at K-Fest Dallas 2018 is looking forward to the fellowship that is always present at these events. Attendees are encouraged to visit them at the booth, partake in a DD training or just stop them wherever they can be found as they always welcome questions, ideas, and feedback.

To sign up for a DD Audio training, please click here.

Back By Popular Demand

August 7, 2018 -- Audison is very proud to announce they will be offering a complete OEM integration and DSP training, FROM BASIC TO MASTERS, the night before KnowledgeFest on Thursday night, August 15 from 4:00 – 8:00 PM.

We have assembled a team of instructors who are second to none:

• Lorenzo Quattrini – Elettromedia, Italy - Worldwide Technical Trainer
• Lance Doss – Elettromedia-USA – Director of Technical Services
• Jason Kranitz – Kingpin University – 2008 Retailer of the year and 2013 Installer of the Year
• Rob Miller – JML Audio – Manager and lead technician
• Christopher McNulty – Driven Mobile Electronics – Owner and 2017 Top 12 Installer of the Year
• Sean Davis – Owner of Tip Top Automotive
• Duane Pilgrim – Elettromedia-USA – Director of Product Marketing
• Rob Wempe – Elettromedia-USA – Vice President

Course Description

Attendees will learn the PROCESSES that are needed to be successful and profitable, selling and installing world class car audio products using DSP. Here are the categories that will be covered:

1. How to sell DSP
2. Which processor do I need?
3. DSP Tips and Tricks
4. Updating my Firmware and software
5. Updating my computer
6. What is a Bit Tune?
7. How to sell tuning
8. What is Full DA?
9. How to sell Full DA
10. Tips and tricks to Full DA
11. Troubleshooting Tips and tricks

The event will be held in the Kay Bailey Hutchison Convention Center room C140.

Please click on this link to register. Space is limited and will be reserved to the first 100 to sign up.

See you in Dallas!

For more information, please contact Rob Wempe 602-432-1398

German-engineered audio products company to market product mix focused on North America.

DAVIE, FLA., August 2, 2018 (MEDIAWIRE)–SounDigital USA announced that Ground Zero, a worldwide speaker and amplifier brand distributed by SounDigital in the United States, will make its first independent appearance at KnowledgeFest, August 17-19 at the Dallas Convention Center. The company’s booth will be located next to the SounDigital show floor exhibit at Booth No. 101. The enhanced presence of the Ground Zero brand signals its push to grow its presence among retailers and specialists in the U.S. market.

Founded in 1995, Ground Zero engineers products from its headquarters in Germany. It is known for revolutionary subwoofer designs which set and broke sound records in the 2000s. The company has since expanded into power amplifiers and most recently, digital signal processing.

As Ground Zero’s U. S. distributor, SounDigital has selected an array of products from the company’s 400+ SKUs that best fit the U.S. market. Almost all current SounDigital sales representatives will offer Ground Zero products in their territories. SounDigital will also create a U.S.-specific website for the brand at groundzero-america.com. Retailers and technicians will obtain product support through SounDigital’s Florida headquarters.

“For the last 23 years, Ground Zero has steadily grown its reputation for outstanding sound quality and no-compromise performance,” said Diogo Ianaconi, CEO of SounDigital. “Since becoming the official U.S. distributor in August of last year, we have put together a plan to expand its footprint with a carefully selected mix of products and attractive dealer programs. We’re excited to present these to the industry this month in Dallas.”

In addition to Ground Zero’s booth presence, the brand will host a vendor training Sunday, August 19 in Room C145 during KnowledgeFest. Attendees will review the new product line and learn the processes behind its development. The company will also announce its upcoming events and programs for the 4th quarter. KnowledgeFest attendees can reserve a seat in the workshop athttps://mea-events.as.me/groundzero1.

For more information on the 2018 U.S.-based Ground Zero product line, contact your SounDigital representative or call (786) 600-1056. You can also email SounDigital atThis email address is being protected from spambots. You need JavaScript enabled to view it..

August 3, 2018 -- DS18 will display at KnowledgeFest in Dallas, August 17-19 at the Dallas Convention Center. Visit them at booth #014.

DS18 will be introducing its new lithium batteries, which are assembled in the U.S., including a 4,500-amp high-output power cell battery and a 9,000-amp version.

For more information, visit the company's website: www.ds18.com

VISTA, Calif. (August 2, 2018) – Directed today announced that it is now shipping the all-new Viper Powersports GPS model VPS450. The innovative VPS450 takes Directed’s popular Viper SmartStart experience off-road.

“The Viper Powersports GPS is a revolutionary product designed specifically for today’s popular powersports vehicles – ATVs, watercraft, motorcycles and snowmobiles,” said Geoff Weathersby, VP Connected Car at Directed. “The Viper VPS450 provides consumers peace of mind knowing their powersports vehicles are safe and secure when they are away from their vehicles. If the vehicle is moved or tampered with the customer will receive a notification to his or her phone and be able to locate the vehicle using GPS.”

The Viper Powersports GPS is weather resistant and includes a starter kill, accelerometer and a tamperproof backup battery.

Visit www.viper.com/powersports for more information.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800- 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, Astrostart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Consumer spending increases for eighth straight year and is projected to keep growing.

DIAMOND BAR, Calif. (July 31, 2018) –The automotive specialty equipment market experienced an eighth straight year of post-recession growth, reaching $43 billion in 2017, as reported in the 2018 SEMA Market Report. This number represents a four percent growth over the previous year and is projected to increase through the end of 2018.

Highlights from the 2018 SEMA Market Report include:

• Pickup products accounted for $12.44 billion (29 percent) of sales in 2017
• In-store purchases accounted for roughly two-thirds of all retail sales in 2017
• 33 percent of all specialty-equipment consumers were under 30 years old
• 42 percent of all forced induction products (turbochargers, superchargers, etc.) purchased were DIY installed

The 2018 SEMA Market Report is filled with additional details about the state of the industry and how products are bought, obtained and installed. The 82-page report also includes information on specialty automotive consumers, key industry and economic trends, and insights into the vehicles on the road.

The free report is available for download atwww.sema.org/research. For more information, contact Gavin Knapp via email at This email address is being protected from spambots. You need JavaScript enabled to view it..

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $43 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visitwww.sema.org, www.semashow.com, orwww.performanceracing.com.  

OXNARD, Calif., July 31, 2018 -- SSV Works offers the first truly plug-and-play audio upgrade for the Polaris Ride Command system that produces the high-quality audio you demand. Now you can easily expand the Ride Command system to add an amp, subwoofer and additional speakers. Available for the Polaris RZR, Ranger and General equipped with Ride Command. Control your music from the factory touch-panel display without experiencing the quality loss of universal add-ons.   

Specifically designed for Polaris Ride Command equipped RZR’s, the three-speaker kits include a pair of compact amplifiers, front kick panel coaxial speakers, a glove box subwoofer and plug-and-play wiring. The five-speaker kit adds two rear cage mounted speakers to the three-speaker kit. All components are weather-proof for whatever kid of terrain you ride. A custom, under-dash amplifier bracket is also included, as is all mounting hardware and pre-terminated wiring harnesses with quick-connects.

The SSV Works glove-box subwoofer enclosure completely replaces the factory RZR glove box and is loaded with a KICKER CompRT® 10-inch, thin-mount subwoofer. The SSV Works marine-grade fiberglass enclosure easily installs in place of the glove-box and has an integrated storage pocket to work with the factory glove-box door.

The kick panel enclosures are mounted high on the kick panel to allow for maximum foot room, while the rear cage mounted speaker pods mount behind the seats. Both SSV Works enclosures are loaded with Kicker 6.5” marine coaxial speakers.

Included are the vehicle specific Plug-&-Play wiring harness kits for the Polaris RZR, meaning there is no soldering, cutting, or crimping required. Each kit comes with a pair of Kicker amplifiers, which are pre-tuned specifically for the factory Ride Command system to remove the guesswork and ensure audio quality. Using a specific mounting tray compatible with Dynamix, the amplifiers mount just under the top of the dash out of harm’s way. Simply unbox, bolt in, and turn it up!

Polaris RZR XP1000 / XP4 1000 / Turbo 2 & 4 Seat Audio Systems:

• Polaris Ride Command integration harness
• SSV Works Front kick panel pods with Kicker 6.5” Marine Speakers
• SSV Works Glove box enclosure with Kicker 10” Marine Subwoofer
• SSV Works Cage mount pods with Kicker 6.5” Marine Speakers
• Direct-fit Amp mounting system with Kicker amplifiers
• Plug-and-play cables and wiring

Available NOW at www.SSVWorks.com