VS41 Enables Blind-Spot Elimination, Front, and Rearview Cameras that are Automatically Triggered by Driver Behavior

CLEARWATER, FL - (August 31, 2016) – Safety continues to be the most important topic in the automotive industry, and PAC, a Power Brand of AAMP Global, is addressing the subject with the launch of its VS41 intelligent 4-camera switcher. The camera interface is small, compact, and designed for easy installation, automatically triggering the inputs based on driver behavior. The new VS41, combined with EchoMaster or other aftermarket cameras, and a compatible radio, provides a complete integrated safety solution for drivers. It enables a front, left and right, and reverse cameras to be quickly added to an aftermarket radio, or factory radio (with the addition of a camera interface).

“Late model cars are now equipped with various types of cameras but there are millions of vehicles on the road today that lack this important feature. The VS41 and a properly configured camera system gives drivers increased awareness they are seeking,” said Nathan Wincek, senior product manager of Integration Products for AAMP Global.

The back-up input on the VS41 is triggered by simply shifting the vehicle into reverse making the input a priority to display the reverse camera feed on the radio. This is especially helpful with large vehicles like trucks and vans that make it extremely difficult to see what is behind the vehicle while backing up. The left and right inputs are activated by the vehicle’s turn signals, with the VS41 automatically creating a constant output to ensure the driver sees a steady, uninterrupted view from the connected side cameras. Drivers will gain confidence and feel safer while changing lanes knowing that blind spots are now visible on the display of the radio. 

VS41 key features include;
 4-camera input (front, rear, and left and right side cameras)
 Works with OE or aftermarket radios (OE requires interface)
 Priority override for back-up camera signal
 Connects directly to analog turn-signal circuit with flash eliminating signal buffer for uninterrupted side
camera activation
 Provides back-up camera "reverse" trigger to aftermarket radio

The PAC VS41 is available now at authorized PAC retailers for a suggested retail price of $149.95.

Oklahoma City, OK, August 29, 2016 -- The much anticipated redesign for the DD Audio personal audio lineup has finally come to fruition. Since the first day the DXB-03 on-ear headphones came through the doors, DD has been looking at what could be done to improve the listening experience and finally, it's here.

The new DXB-04 over-the-ear headphones are a step up in quality across the board, according to the company. From aesthetics to acoustics, everything has been improved in some way.

DXB-04 key features include:

• Softer 90mm over-the-ear padding for increased comfort
• Larger 75mm vented black walnut hardwood driver chambers that provide natural tonal harmony and extended bass response
• A new padded, adjustable headband design for longer and more comfortable listening sessions

The company has also added a few new features to the DXB1.1 earbuds as well.

DXB-1.1 key features include:

• Black walnut hardwood body
• Memory foam tips for a more comfortable fit for all ear sizes. (original rubber tips included as well)
• Chrome trim for added aesthetic appeal

8-31-2016 -- Legendary martial artist and philosopher Bruce Lee once said, "Empty your mind, be formless, shapeless—like water. Now you put water in a cup, it becomes the cup; you put water into a bottle it becomes the bottle; you put it in a teapot it becomes the teapot. Now water can flow or it can crash. Be water, my friend."

The power of water is undeniable in the natural world. But in the retail space, it can be even more powerful. Especially if one put Lee's concept into practice. Luckily for Mark Fung, owner of Stereo Solutions in Redding, Calif., both the philosophical and physical elements of water have helped land his shop in the Top 50 two years in a row.

Located on the Sacramento River, and close to multiple lakes, including the vast Lake Shasta, Redding is home to a strong boating community that acts as the foundation for Stereo Solutions' business. Due to the recent drought in California, Fung had been concerned about the possibility of a slow season, but luckily, thanks to a surprise rainy season, business is booming.

"It's been our second busiest month ever. California has been in a drought. Our lakes are full now. Mt. Shasta has a bunch of snow. People are investing in new boats," Fung said. "There was a point where people thought we were a boat dealer because we had a lot of boats here. The bay has 2,500 square feet with four bay doors, two on each side to pull vehicles through. We squeezed eight or nine boats in there at one time. Marine is a big portion of our company but it's not all of it."

The shop also works with the local fire department and highway patrol, installing navigation, Bluetooth, backup cameras and specialty remote starts.

"Some of the highway patrol cars would come from probably 300 miles away," Fung said. "What started it was we work with a lot of dealerships here in town and they were handling a lot of fleet programs. They got on board with highway patrol and we jumped on board with that."

Liquid Thoughts

Becoming a community's go-to place for vehicle upgrades isn't a guarantee, even in a place like Redding where there is a need. It's a good thing that Fung is immersed in all things 12-volt and always has been throughout his career.

"It's the only job I've ever had. I worked sweeping car audio shops when I was 15 and a half, right when I could drive," Fung said. "The first shop I worked at was called Speed of Sound in Redding. I was sweeping floors and getting to learn installs by shadowing." After spending two to three years at Speele Audio, Fung moved around to around six shops in town. The experience helped Fung identify the do's and don'ts of the business, preparing and inspiring him to open his own shop.

"All the shops I worked at in town are no longer in business. I think one of the biggest reasons was the owners of the shops were not car audio guys. They all had financial backers. None of them could install. They all had to rely on someone to get a job done," Fung said. "When it comes down to it, I can sell a job and I can turn around and install it. It's hard for me to hire a salesman without an installation background because if he doesn't know what he's selling and the car it's going in, it won't turn out right. That's a unique thing here. I have six employees and every single one of them has an installation background."

The shop does not have a dedicated salesperson anymore. Instead, Fung uses a unique approach, allowing as many installers to populate the sales floor as is needed at any given time to handle customers.

"People can buy this stuff anywhere but can't get it installed anywhere. There's a guy in town now that just sells product," Fung said. "That's how we focus the shop, around the install."

Part of Fung's unique approach comes from his background in self-sufficiency. The shop has no traditional financial backers. It started thanks to a generous loan from Fung's grandmother in 2007. 

Read the rest of the story HERE.

Montebello, CA August 26, 2016 – Power Acoustik is now releasing its wireless headphones HIR1 and HIR2. These headphones come in graphite black or snow white.

Their soft comfortable faux leather ear pad make them comfortable for users to wear. Additionally they also contain other key features such as built-in momentary mute switch and auto off timer to increase battery life. Lastly they contain 25 feet of maximum operational range and fold flat for convenient storage.

The Power Acoustik HIR1 and HIR2 contains the following summary of features:

• Single 1Ch or 2 Ch Headphone
• Built-In Momentary Mute Switch
• Auto Off Timer to Increase Battery Life
• 25ft Maximum Operational Range

For further product info: http://poweracoustik.com/car-video/video-accessories/headphones/

The 3-in-1 Design Includes a Brake Light and Reverse Light

Torrance, Calif. (August 25, 2016) – Alpine Electronics of America, Inc. has expanded its lineup of Jeep Wrangler products with the introduction of the HCE-TCAM1-WRA rear view camera system, which is now shipping. The HCE-TCAM1-WRA is compatible with the 2007-Up Jeep Wrangler JK and is the company’s second camera system developed for a specific vehicle.

“JK owners rely on rear view camera systems for daily driving and off-road adventures, so the HCE-TCAM1-WRA was designed to address these uses,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The system conveniently installs onto the spare tire mount for an integrated look, yet is rugged enough for off-road use.”

The HCE-TCAM1-WRA was developed with the JK owner in mind. The 3-in-1 design incorporates a rear view camera, LED third brake light, and LED reverse light in a 7-inch round housing. The housing has a matte black finish with gun metal gray powder coat accents and attaches to the spare tire mount. The third brake light is 2-inches tall and stretches across the middle of the unit. The reverse light is not only helpful when backing up, but also illuminates the camera’s viewing angle in low light situations. A removable rubber cap with a debossed Alpine logo covers the wheel lock in the center of the unit.

The HCE-TCAM1-WRA projects a color rear view image onto the in-dash screen. Installation is plug-and-play when used with one of Alpine’s three 9-inch Restyle dash systems for the Jeep Wrangler (X109-WRA, X009-WRA, i109-WRA; all sold separately). The HCE-TCAM1-WRA is also compatible with screens made by other aftermarket manufacturers, or will work with a factory in-dash screen (connection to a factory screen requires dealer programming and a third party adapter, sold separately).

A Camera Suited for JK Adventures
The HCE-TCAM1-WRA’s rear view camera is waterproof and dust proof with an IP66 rating (universal standards set for International Protection Marking of products), so it’s ready for off-road challenges like heavy dust and water crossings. The camera is angled to provide visibility for both near and far objects behind the JK.

Smart Installation
The HCE-TCAM1-WRA attaches to the JK’s spare tire mount and is fixed using the OEM lug nut or an optional aftermarket wheel lock. It is compatible with most factory and aftermarket wheels and comes with three mounting posts of varying lengths, allowing the user to choose a post that fits the depth of the spare wheel.

Availability
The HCE-TCAM1-WRA is available now for $450 SRI, visit www.alpine-usa.com for a store locator. The system will be on display at the Alpine booth at the Ocean City Jeep Week, a consumer event taking place August 25-27, 2016 in Ocean City, MD.

8-24-2016, Belmont, California – GROM Audio has just announced a presale for Vline, the aftermarket infotainment system upgrade, available for select models of Lexus and Toyota Prius. The first shipment is scheduled to go out on September 30th. As an incentive for this event, GROM is offering an early bird price of $299.95 for a savings of $200 during the presale period.

VLineis the aftermarket infotainment system upgrade for existing Lexus and Toyota car stereos with navigation touchscreen. VLine interfaces with the vehicle’s original manufacturer installed stereo to upgrade its abilities and offer new features. The latest GROM Audio

Connected to the factory car stereo with navigation touchscreen, VLine aftermarket infotainment system provides video interface to display latest apps that provide drivers with the safety and convenience while on the road.

Built on automotive grade Android 5.1.1, VLine provides driver with modern GPS and maps such as Google and Waze, music apps that include Web Radio, Spotify, Google Music and so on, Bluetooth A2DP music streaming, and access to the other apps available at Google Play.

The drivers will use existing touch screen and steering wheel controls to operate the system. In addition to the touchscreen controls, there is voice search available for maps and music. When the driver uses VLine for music, the stereo will display cover art and song information. The users  will be able to quickly switch between map and media screens with just one touch.

VLine is the stand alone unit that does not require any phone, except for the internet data plan.  Unlike other aftermarket car stereo solutions, VLine does not replace factory radio or any other parts. All existing functions of car stereo system FM, CD or factory Bluetooth will keep working. 

“This is an extremely exciting time for us at GROM,” GROM's spokes person has remarked in regards to the company's pending release of VLine, “After spending years developing car kits that bring mobile technology to car stereo system, we have expanded our offering to bring even more digital innovations to our customers. ”

GROM Audio is offering a 30 day money back guarantee and 18 month limited warranty with purchase of VLine. The September 30th release will be compatible with the following models: Lexus ES 350 2007-2009 (Navi), Lexus GS 350/430/460/450h 2007-2009, Lexus GX 470 2007-2009, Lexus IS 250/350/F 2006-2009 (Navi), Lexus LS 460 2007-2009, Lexus LS 600h 2008-2009, Lexus LX 570 2008-2009, Lexus RX 350/400H 2007-2009, and Toyota Prius 2006-2009.

Please visit GROM Audio’s webpage for more details: http://gromaudio.com/store/vline/grom-vl1-lex5.html

8-24-2016 -- The Memphis audio booth was teeming with dealers throughout the weekend at Knowledgefest 2016. Two high quality demo rigs loaded with Memphis gear were absolute showstoppers on the show floor. 

#Project_Warhorse, the 2015 Rhino lined monolith built by Infinity Conversions, turned heads with its interior and exterior Memphis system, making it "one of the coolest demo builds to roll through the doors of the Hilton Anatole show floor," the company said.

Memphis also unveiled a stunning lifted Polaris RZR outfitted with a Memphis Xtreme Top built by Southern Sound.MXA Tops are hand built ultra-light aluminum tops exclusively available from Memphis dealers. These tops are engineered to fit every major model of side-by-side and are shipped complete with built in amplifiers, light bars, speakers and Bluetooth controls capable of making any ride a party on wheels.

Demo cars weren’t the only thing going on at the Memphis Booth. Onlookers couldn’t help but take notice of Memphis Audio’s active demo display which was cranking out tunes allowing onlookers to experience a live demo of Memphis Audios impressive speaker and subwoofer line up. 

National Sales Manager Shawn Spedding hosted an informative sales training seminar educating the full house crowd on ways to increase sales and boost margins.  Attendees received a ticket to win a $1000 grand prize for attending the training event.  In a post Knowledgefest announcement on Facebook, the winner was announced as Ram Auto Sound from Palestine, TX.

Memphis didn’t turn down the dial after show time, instead they turned it up at their presidential suite with over 100 attendees from some of the industry’s best dealers.  The Memphis crew had an opportunity hang out and connect with their dealers and thank them for their support. 

“The show and party were a resounding success, training was great, our show specials allowed for record breaking sales numbers and we were able to spend quality time having fun with our dealers,”  said Nick LoMonaco VP of Memphis Audio.  The party could have lasted all night if it weren’t for the Memphis Audio kiosk display pounding out a little too much bass for the management at the Hilton Anatole hotel who abruptly informed everyone of last call a little prematurely.  Party guests walked away with smiles on their faces and a set of MXA52T tower speakers as a thank you for supporting the brand.  

August 24th, 2016 – (SEATTLE. WASHINGTON): Firstech, makers of Compustar remote start and security solutions, was recognized as the “Top Vendor of Safety and Convenience Products” at the Mobile Electronics Group’s Knowledgefest show in Dallas, Texas.

The “Top Vendor” awards recognize industry’s top distributors, retailers, and manufacturers in various product categories. The award is based on a vote conducted by mobile electronics specialists across North America throughout the months leading up to the event. This marks the third consecutive year that Firstech has received this honor.

Firstech’s award followed the company’s many announcements made throughout the weekend at Knowledgefest. First, Firstech announced that it would be launching a recurring rewards program to incentivize retailers for the sale of DroneMobile connected car products. Also, the company unveiled a new low-current remote start platform called DC2 to its retailers that will be installable with most remote start t-harnesses manufactured by Automotive Data Solutions (iDatalink).

Wade Beebe, Firstech’s Head of Technical Support, commented on the company’s latest achievement, “We truly appreciate our retailers and support and acceptance of all of the things we do. We promise to continue exceeding expectations and to offer the best customer experience possible.”

8-24-2016 -- Luckily for our industry, most mobile electronics dealers are not in the stone age and actually have a website. However, most are severely lacking in the ‘compelling call to action’ part…you know, the part that actually gets a customer through the door.

There is no doubt that a beautifully designed and crafted website showing your facility gives your business credibility. But credibility does not get potential clients into the store where you should be closing! In fact, an uber-fancy website may even turn some potential customers off… 'That place put a lot of money into their website. They are showing me photos of fancy audio equipment and I have no idea what it does. Why do they need a welder and CNC machine to install a car stereo? But Cheap Stereos R Us down the street is advertising a $99 stereo. I’ll go to him. He must be cheaper.’ We have to get them into OUR STORES to prove cheaper is not better and in most cases is more expensive in the long run. 

Del Ellis of Del Ellis International is excited to announce his new website services that are specifically designed to get your clients into the store- not just to your site. Expensive SEO is great. But that is only half the battle. Once they land on your site, potential clients then need to be convinced or have a compelling reason to come in. Ellis states “I love the fact the SEO or ‘Search Engine Optimization’ gets people to my client’s website, but what is quite disturbing to me are those fancy websites do not get people into my client’s stores!” Ellis continues “All I see is a bunch of ‘show and tell’ and just like in your store…‘show and tell’ doesn’t sell!” It’s great that your shop flaunts a new fabrication area, a CNC machine, and floors so clean the local hospital would use it as an operating facility. But showing these things is half the battle. We need a 'compelling call to acton' to get the customer into the store. We need to prove to the customer our shop’s features are a necessity for getting installations done efficiently, cleanly, and correctly the first time. Because, after all, wouldn’t you agree that your client’s time is worth a lot?

They do too. For more information on how Del Ellis International can get more client’s into your store through your website or get more calls, contact them at: This email address is being protected from spambots. You need JavaScript enabled to view it.,">This email address is being protected from spambots. You need JavaScript enabled to view it., phone: 559-259-2932.

Oklahoma City, OK, August 23, 2016 -- DD Audio is sending a member of R&D/Sales Support staff to Europe for a combination of research and customer training. Charn Langford will be visiting DD customers and vendors in Slovenia, Italy, Austria, Germany, UK, Netherlands, Finland, Sweden and Norway.

The purpose of the trip is to gain a better understanding of the varied EU markets and how we can better serve their needs. Langford hopes to gain valuable information during vendor and supplier meetings to implement future product upgrades.

Schedule:

Slovenia Car Show, August 27th

Italy Dealer Meetings, August 29-31st

UK Dealer Meeting, August 4-5th

Finland Car Expo, September 9-10th

Norway Customer Appreciation Meetings, September 12-13

For more information on the schedule of customer events on the trip, contact your local DD distributor. 

HAUPPAUGE, NEW YORK – AUGUST 23, 2016 -–VOXX Electronics announced that CarLink, an advanced convenience and security solution, has been awarded a TWICE VIP Award from TWICE Magazine.

In its most recent issue TWICE, a trade magazine for professionals in the consumer electronics industry announced the winners of their 4th annual VIP (Very Important Product) Awards. These awards are voted on by retailers and distributors to honor products that have made the biggest difference in their business based on product features, design and value to consumers.

“We are honored that TWICE readers have recognized CarLink with this award. Remote start as we know it today has remained unchanged for over 20 years. The introduction of CarLink has reinvented what these systems can now do by transforming your smartphone into a virtual transmitter. Users never have to worry about being without access to their vehicle again,” said Aron Demers, Senior Vice President, VOXX Electronics Corporation.

When combined with a remote start system CarLink allows you to access your vehicle without the use of a transmitter. Once paired with our powerful smartphone app, CarLink transforms a smartphone into a virtual transmitter, instantly giving you remote access to your vehicle and a direct connection to OE-style safety and convenience services. CarLink offers three different services: Bluetooth Basic Service, delivering access to the vehicle without the use of a transmitter to lock/unlock and start your vehicle (within Bluetooth range) while also providing a direct connection to the CarLink Insurance Discount Program for potential money saving insurance discounts with up to 19 different insurance carriers.

One can also upgrade to the CarLink Cellular Basic Service giving you remote access from virtually anywhere in the world where you have cellular coverage. For those interested accessing in-vehicle safety services upgrading to the Cellular Premium Service provides you with a direct connection to many OE-style safety and convenience features right from your smartphone.

For more information about CarLink please visit: www.voxxelectronics.com

The PMX-8 Can Also Fully Integrate with the FLIR Systems’ Raymarine MFD Via the Rockford Fosgate PMX-CAN

TEMPE, Ariz. – Aug. 22, 2016 – For those fanatics who take hitting sand and surf seriously and need an audio system command center with extreme flexibility, Rockford Fosgate has announced that the new PMX-8BB hideaway digital media receiver (MSRP: $399.99 USD) and companion PMX-8DH full function wired display (MSRP: $299.99 USD) head are now available. The PMX-8BB can also fully integrate with the FLIR Systems’ Raymarine MFD via the Rockford Fosgate PMX-CAN.

“The PMX-8BB is a ground up designed, feature-rich hide-away digital media receiver designed to provide flexibility regardless of system size,” said Jake Braaten, Rockford’s V.P. of Product Development & Engineering. “This ‘Black Box’ has not only the desired functionality such as custom-designed GUI interface and menu system built with ease of use in mind, but it also features SiriusXM tuner capability, Pandora radio control via USB or Bluetooth, Android compatible, full iPhone support with folder browsing capability, EEprom memory, and true 4-zone / 4-source control. The PMX-8BB, utilized with the PMX-8DH full function wired display head, is the only media receiver you’ll ever need.”

The PMX-8 can also fully integrate with the FLIR Systems’ Raymarine MFD via the Rockford Fosgate PMX-CAN. The PMX-8 integrates via CAN bus to the Raymarine MFD where a custom designed user interface is displayed. This menu system, built with “ease of use” in mind, is fully featured with all the controls found on the head unit, including control of true two independently sourced zones. Raymarine has delivered PMX-8 integration in the next release of the LightHouse II operating system and the two companies are committed to delivering support for future Rockford Fosgate audio systems, as well.

“The PMX-8BB also includes 7-band DSP equalization and integrated crossover controls for each zone, allowing the user to tailor them to their liking,” continued Braaten. “If a larger system needs more control, the PMX-8BB is expandable with up to three additional remotes, providing full control capability.”

Additional features of the PMX-8BB include:

• AM/FM/WB/RDS digital tuner (presets)
• 4x50 Watt internal amplifier (2 ohm stable)
• Steering wheel control ready (3.55 mm jack)
• IPX-5 waterproof design
• Rear aux in (l/r)
• Reverse camera input trigger
• Optional CAN transceiver ready (PMX-CAN)
• Upgradeable firmware and Bluetooth software via USB

“Designed for use with the PMX-8BB, the PMX-8DH is a wired display head controller giving you access to all of the receiver’s capabilities,” Braaten added. “It features a 5-inch ultra-bright color TFT display designed and chosen for its viewing ability even in fill sunlight. The screen is optically wet-bonded to the bezel to prevent any dust or moisture penetration ensuring it stays clean and clear. Access to the custom GUI interface is provided through the water resistant rotary encoder knob, and white LED backlit buttons allow you to easily adjust the illumination levels of the panel and provide instant sub level control at your fingertips.”

The PMX-8DH also features a composite video input for video or camera systems and easy interconnection to PMX-8BB with a multi-pin DIN connector. The panel is IPX6-rated for water spray intrusion protection and features a conformal PCB circuit board protecting vital electronics. The unit has also been subjected to 500 hours of testing under both the ASTM B117 and D4329 testing standards to make sure it will hold up under years of daily use exposed to the elements.

For more information on Rockford Fosgate, please visit www.rockfordfosgate.com.

8-22-2016 -- Hundreds gathered in the Imperial Ballroom at Dallas' Hilton Anatole hotel to witness the 2016 Mobile Electronics Industry Awards. This year's winners include Matt Schaeffer for Installer of the Year and Soundscape Car Audio for Single-store Retailer of the Year. See the complete list of winners below:

Retailer of the Year, Single Store - Soundscape Car Audio

Runner Up - Retailer of the Year, Single Store - Kingpin Marine & Car Audio

Retailer of the Year, Store Chain - Foss Audio & Tint

Runner Up - Retailer of the Year, Store Chain - Stereo King Oregon

Installer of the Year - Matt Schaeffer

Runner Up - Installer of the Year - Christerfer Pate

Trusted Tech - Carlos Ramirez

Career Achievement Award - George "Doc Thunder" Reed

Rookie of the Year - Austin Thorne

Expeditor of the Year - Auto Trim Design

Distributor of the Year - AM Distributors

Rep Firm of the Year - Marketing Pros

Sales Representative of the Year - Kris Bulla

Top Vendor, Autosound & Video - Orca Design & Manufacturing

Top Vendor, Accessories & Materials - Mobile Solutions

Top Vendor, Connectivity & Integration - AAMP Global

Top Vendor, Security & Convenience - Firstech

Top Vendor, Safety & Driver Assistance - K40 Electronics

Vendor of the Year - AAMP Global

Most Improved Location or Chain - Cartronix

Best Online Presence - NVS Audio

Best Customer Retention Program - Al & Ed's Autosound

Best Customer Experience - Sound Wave Customs

8-21-2016 -- As the event took on its second day, courses continued with packed rooms full of eager-to-learn attendees. While topics like fabricating to factory fit and practical tuning for a profit went as expected to hit all points on the head, there were added bonuses to most courses that presenters could not have anticipated: great questions from attendees. As KnowledgeFest continues to grow, so does its potential for learning. It's become clear in the last few years that for attendees to maximize their experience, they need to participate in a more active manner. This is understood by presenters as well, as most make it clear that feedback is encouraged throughout sessions to help provide the best knowledge possible from each expert. 

One example of this took place in the course, "Business Roundtable: Leveraging New Opportunities in Safety and Driver Assistance." The course consisted of a panel that included two retailers, Brian Layton of Sound FX and Mark Millar of Westminster Speed and Sound, and two manufacturers of safety and driver assistance products, Steve Witt of American Road Products and Phil Maeda of Rydeen Mobile Electronics. During the session, the presenters made their case for why retailers should get on board with selling the product, how to select vendor partners and how to approach selling the category to customers. But several retailers in the audience voiced concerns and made suggestions throughout the seminar that turned it into more of a discussion and brainstorming session, which was a pleasant surprise to the panelists who welcomed the comments and worked to find solutions. 

"I don't want to offer a product to my customers that only lasts 18 months. I want it to last," said Dustin Daigle of Prestige Car Audio and Marine. "The problem for us is the liability of it. I don't want to be drilling holes in someone's car for a product when a new one comes out 6-8 months later."

Witt responded by saying, "That's no different than when we started Alpine back in 1979. Those first head units, you'd push eject and the tape went into the back seat. There are definite good and back products, but it's important to know the products and choose the best partner that works for you." Former Installer of the Year Jon Kowanetz also chimed in from the crowd. "One big benefit of a demo vehicle is not just to sell things you're one hundred percent confident in but to use it as a test vehicle for new products. Nothing in our vehicle was permanently installed. It's an opportunity to test things out without fully committing and not on a customer's car."

Others, including the panelists agreed with the solution and the course continued. This was a common occurrence in other courses, where attendees brought up relevant concerns, with panelists and other attendees helping to find solutions. The event will conclude with its final day of classes, manufacturer trainings and the Mobile Electronics Industry Awards on Monday, August 22. 

8-22-2016 -- In the August issue of Mobile Electronics, we erroneously made three errors in the Behind the Scenes section. We apologize for the errors and are providing the following corrections for all interested parties:

• - On page 47 in the center column, 2^nd paragraph, the product is listed as the Legend CB-100, it is actually called the Legend CP-100.
• - Also on page 47, the total employees is listed at 40,000 but it is actually around 39,000.
• - On page 50 on the left side bar, the bottom picture has a caption that says it is a JBL Trip;; the picture actually displays the Kappa Perfect series speakers. 

To read the complete article, click HERE.

Turn a valueless business phrase into an experience that will define your business.

8-21-2016 -- No introduction, no names. When the phone picked up, I started right in.  

"What is this noise?" I yelled over the incessant beeping, holding my phone up to the radio. I don't really know why I did that, since I was using the car's Bluetooth and the sound wasn't actually coming from the radio, but rather from the installed radar detector speaker. At the same time the two blue LEDs took turns lighting up my car's interior. With the factory red dash lighting, it was like getting pulled over, just inside-out. 

I figure my dumb phone holding was either because of the frustration of not knowing what was going on, or the surprise that, at 11:36 p.m. California time on a Thursday, some guy named Brian in Chicago actually answered the phone.

"It's the speed alert," he said, with all the patience I wasn't feeling. "It looks like you may have accidentally set it."

Sure enough, I slowed to under 70 mph and the sound stopped. Yes, I was speeding. A little bit.

"How in the heck did I do that?" I said, now feeling even more out of my depth. It's not fun to have electronics in your car that intimidate you.

"Well, if you're willing to pull over and park somewhere safe, I'd like to stay on the phone with you and get you fully set up and calibrated."

“Right now? I asked,

“Sure, right now,” he answered.

Holy Cow.

Whenever I interview a retailer or vendor for a story, I ask them why customers do business with them. The inevitable answer is some form of "We have great customer service." The term itself is something you hear and see every day, from just about any company that wants your money. Add to this the fact that the selling world has expanded from the old days of neighborhood shopping to worldwide access. Because it's so overused, most customers see “customer service” as useless jargon; a statement that adds no value to the buying experience.

So when this guy is willing to stay on the phone with me, I oblige. For the next half-hour, he walks me through every feature of the system, recommending settings based on where I live and how I drive. It wasn’t just a “turn this on; press that button” conversation. Every step came with an explanation of what the feature controls and why I should set it a certain way. Then he left me with a number to text if I had any further questions.

After this service experience, businesses are going to have to meet a pretty high standard to get my loyalty. 

Reda hte rest HERE.

Keith McCumber recommends more education as a way to advance your business, while Parish Tanner warns about the dangers of deceitful business partners.

8-21-2016 -- Never undersell your expertise. James Donaghy, High Output Audio, Garner, N.C. 

I would tell anyone who is just starting out to plan for when you are one of the best shops in town. This would include increasing your staff and an organized plan to handle the increase of business. Eddy Lamour, DSP Audio and Video, Wheaton, Md.

Anyone that has a issue and you're registered with iDatalink, all you have to do is call and they will go out of their way to make sure your problem is solved. Isaac Siegfried, Jam Audio, Brunswick, Maine

We have had exposure to several thousand potential clients recently. I think if we were able to give accurate estimates and schedule appointments from there we may have done even better. Anonymous

We're slimming product line offerings across all aspects of the shop. We have revamped our shop and reduced the brands we offer to a select few of quality which are the most profitable, best selling lines in our area. Doing so allowed us to reduce SKUs and overhead as well as really push the product that sold and worked the best for us. It also allowed us to be more knowledgeable on every piece we sell and not have to learn all the ins and outs of a ton of parts that may rarely sell. We feel it gives us more of a specialty feel and less like a box store that carries a little of everything and know little about any of it. Rick Snyder, Tri State Automobile Accessories, Southaven, Miss.

Always have patience with your support staff. Many times these individuals are learning about the issue with you, in real time. Troubleshooting can be an exercise in patience and you need to be willing to try a solution you may not have wanted to hear. Dayne Mielken, Visions Electronics, Edmonton, Alberta, Canada

To keep our industry going I think we have to do more training to bring more people in and show them how exciting our industry is. Kevin Cornutt, Stereo King, Portland, Ore.

Read the rest of the story HERE.

8-21-2016 -- Hybrid Audio Technologies and AVIDWORX Productions are teaming up to offer a selection of branded Hybrid Audio sound stages. The program will boost the visibility of Hybrid for retailers in an affordable way, while providing customers with an opportunity to experience Hybrid quality sound.

“Hybrid Audio Technologies are obsessed with speakers and sound quality, and it shows in everything they do,” says AVIDWORX president Marcel Newell. “This program provides Hybrid and their retailers that passion for audio quality with customers, while educating them on different lines and features that are available. We’re changing the sales floor conversation from ‘What is Hybrid’ to ‘Why you should invest in Hybrid for your vehicle.’”

Adds Scott Buwalda, founder and CEO of Hybrid Audio Technologies, “We are pleased to now offer viable displays, and a lucrative display program for our dealers to show why Hybrid products ‘Sound Better.’”

Both M3-3 and M3-5 sound stages are available with the program, allowing retailers to showcase up to four or eight speakers respectively.

To incentivize retailers, AVIDWORX is offering rebates of $578 for the M3-3 and $678 for the M3-5 with proof of installation. As well, Hybrid Audio will be providing retailers with free display product with the purchase of appropriate backing product.

Retailers can purchase the systems from AVIDWORX directly by visiting www.avidworx.com/hybrid/, or lease-to-own on whatever schedule works for them. With a 48-month lease, monthly payments start at roughly $75/month.

If you’re a Hybrid Audio dealer looking for a way to draw more positive attention to the line, or are thinking about adding Hybrid products to your arsenal, visit the web page. Sound Stages are available to order now in white, premium graphite or black finish, and will start shipping early Fall 2016. 

8-21-2016 -- During the town hall panel on the KnowledgeFest opening night, five industry vendors presented their opinions on the industry's current status and how it can adapt to changing technological threats, including OEM advancements. The answers centered on the need for retailers to stay on top of ermerging technology and finding a way to communicate its usefulness to consumers.

The presenters included Jeff Fay from Harman, Brett Riggs from AAMP Global, Mark Ruttledge from Automotive Data Solutions, Manville Smith of JL Audio and Bryan Schmitt of Mobile Solutions. After the conclusion of their presentations, Chris Cook, president of the Mobile Electronics Association (MEA), asked the panel several questions about how the industry can "SHIFT" with technological trends. Core ideas from the group included using passion to drive innovation, which will in-turn inspire customers to want to learn more about 12-volt products, taking products out into the community to events as a marketing tool and relating to customers by installing powerful systems in the vehicles of those who are selling. 

"We need our own systems in our cars," stressed Schmitt, who received an applause for the comment. "We need something compelling. I put a system in my wife's car and played her favorite artist, Norah Jones. She cried and I thought 'This is what it's all about.'" Jeff Fay added to the idea by suggesting owners/managers install systems in their employees' cars to help empower them to take more ownership of both the products and business as a whole. 

The event closed a successful opening day that saw classrooms filled to capacity with many attendees having to stand in the halls while watching classes through doorways. The event continues through Monday, concluding with the Industry Awards on Monday night. For more information, visit kfest.me.

8-19-2016 -- For the second year in a row, Wet Sounds has been named to the Inc. 5000's top growing private businesses in America. 

Coming in at 2794, Wet Sounds has grown 125% over a 3-year period by continuing to offer customers high performance marine audio products.

This past year alone, the introduction of new products to include the 6x9 SM speaker, 4 Zone Controller, and the WS 220 BT, puts Wet Sounds "at the top of new and exciting products for the marine and off-road enthusiast."