8-24-2016 -- Luckily for our industry, most mobile electronics dealers are not in the stone age and actually have a website. However, most are severely lacking in the ‘compelling call to action’ part…you know, the part that actually gets a customer through the door.
There is no doubt that a beautifully designed and crafted website showing your facility gives your business credibility. But credibility does not get potential clients into the store where you should be closing! In fact, an uber-fancy website may even turn some potential customers off… 'That place put a lot of money into their website. They are showing me photos of fancy audio equipment and I have no idea what it does. Why do they need a welder and CNC machine to install a car stereo? But Cheap Stereos R Us down the street is advertising a $99 stereo. I’ll go to him. He must be cheaper.’ We have to get them into OUR STORES to prove cheaper is not better and in most cases is more expensive in the long run.
Del Ellis of Del Ellis International is excited to announce his new website services that are specifically designed to get your clients into the store- not just to your site. Expensive SEO is great. But that is only half the battle. Once they land on your site, potential clients then need to be convinced or have a compelling reason to come in. Ellis states “I love the fact the SEO or ‘Search Engine Optimization’ gets people to my client’s website, but what is quite disturbing to me are those fancy websites do not get people into my client’s stores!” Ellis continues “All I see is a bunch of ‘show and tell’ and just like in your store…‘show and tell’ doesn’t sell!” It’s great that your shop flaunts a new fabrication area, a CNC machine, and floors so clean the local hospital would use it as an operating facility. But showing these things is half the battle. We need a 'compelling call to acton' to get the customer into the store. We need to prove to the customer our shop’s features are a necessity for getting installations done efficiently, cleanly, and correctly the first time. Because, after all, wouldn’t you agree that your client’s time is worth a lot?
They do too. For more information on how Del Ellis International can get more client’s into your store through your website or get more calls, contact them at: This email address is being protected from spambots. You need JavaScript enabled to view it.,">This email address is being protected from spambots. You need JavaScript enabled to view it., phone: 559-259-2932.
