8-21-2016 -- As the event took on its second day, courses continued with packed rooms full of eager-to-learn attendees. While topics like fabricating to factory fit and practical tuning for a profit went as expected to hit all points on the head, there were added bonuses to most courses that presenters could not have anticipated: great questions from attendees. As KnowledgeFest continues to grow, so does its potential for learning. It's become clear in the last few years that for attendees to maximize their experience, they need to participate in a more active manner. This is understood by presenters as well, as most make it clear that feedback is encouraged throughout sessions to help provide the best knowledge possible from each expert.
One example of this took place in the course, "Business Roundtable: Leveraging New Opportunities in Safety and Driver Assistance." The course consisted of a panel that included two retailers, Brian Layton of Sound FX and Mark Millar of Westminster Speed and Sound, and two manufacturers of safety and driver assistance products, Steve Witt of American Road Products and Phil Maeda of Rydeen Mobile Electronics. During the session, the presenters made their case for why retailers should get on board with selling the product, how to select vendor partners and how to approach selling the category to customers. But several retailers in the audience voiced concerns and made suggestions throughout the seminar that turned it into more of a discussion and brainstorming session, which was a pleasant surprise to the panelists who welcomed the comments and worked to find solutions.
"I don't want to offer a product to my customers that only lasts 18 months. I want it to last," said Dustin Daigle of Prestige Car Audio and Marine. "The problem for us is the liability of it. I don't want to be drilling holes in someone's car for a product when a new one comes out 6-8 months later."
Witt responded by saying, "That's no different than when we started Alpine back in 1979. Those first head units, you'd push eject and the tape went into the back seat. There are definite good and back products, but it's important to know the products and choose the best partner that works for you." Former Installer of the Year Jon Kowanetz also chimed in from the crowd. "One big benefit of a demo vehicle is not just to sell things you're one hundred percent confident in but to use it as a test vehicle for new products. Nothing in our vehicle was permanently installed. It's an opportunity to test things out without fully committing and not on a customer's car."
Others, including the panelists agreed with the solution and the course continued. This was a common occurrence in other courses, where attendees brought up relevant concerns, with panelists and other attendees helping to find solutions. The event will conclude with its final day of classes, manufacturer trainings and the Mobile Electronics Industry Awards on Monday, August 22.
