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The Optim8™ simplifies the tuning process to five minutes
 
Auburn Hills, Mich. (February 3, 2023) – Alps Alpine North America, Inc. (“Alpine”) announces the Alpine Optim8™ 8-Channel Hi-Res Sound Processor and Amplifier with Automatic Sound Tuning. The Optim8™ offers automatic sound-tuning controls that can tune a factory system in less than five minutes.
 
“We’re excited to introduce the Alpine Optim8™ believing it will eliminate the pain points that are associated with most aftermarket processors,” said Mike Anderson, Executive Director at Alps Alpine North America. “The Optim8™ makes it easier than ever for both dealers and customers to quickly and effectively tune a factory sound system.”
 
With a built-in internal 8-channel amplifier and High-Resolution processing (96kHz/24Bit), the Alpine Optim8™ is the all-in-one solution to amplify and sound tune a factory or aftermarket head unit. The amplifier offers 50W x 6 @ 4Ω + 150W x 2 @4Ω or 50W x 6 @2Ω + 300W x 2@ 2Ω, for a solution that’s able to power a full sound system. Digital inputs include Coax and USB (DAC) while a high-level speaker input of up to 30V allows the Optim8™ to connect to a factory amplifier. Outputs include 8-channel 4V RCA.
 
Automatic Sound Tuning
To address the pain points and intricacies associated with sound system tuning, the Alpine Optim8™ features automatic sound tuning through PC App or IOS App for the iPhone that guides users through quick and simple measurements of their factory or aftermarket sound system. Guided motions on the app instruct the user where to place the external microphone (KTX-CSP1 Tuning Microphone for PC, sold separately) or built-in mic on the iPhone in the front cabin of the vehicle for accurate measurements. This advanced software, partnered with Alpine’s Matrix summing capabilities, eliminates the margin of error when placing the microphone and brings the measurement time down to a mere five minutes.
 
TheAuto-EQ software, a technology Powered by Eilex PRISM®, analyzes the vehicle’s acoustic response and automatically corrects it in both amplitude and phase domains. The user is then able to tune the sound system to their listening preference by choosing a target curve that is applied to the system in real time.
 
Contrary to competitor processors that use filter devices such as Infinite Impulse Response (IIR) or Finite Impulse Response (FIR) to measure and tune sound systems, the Optim8™ uses a Variable-Resolution Impulse Response (VIR®) that features a wide bandwidth for High-Resolution audio (10Hz – 48kHz @ 96kHz), making it the ideal product for High-Resolution systems. VIR filters also use lower MIPS (millions of instructions per second) for increased speed and accuracy during tuning, giving the Optim8™ the ability to tune a system in under five minutes.
 
The Alpine Optim8™ PXE-C80-88 will be available in Spring 2023 for $999.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.comfor details.
 
Features:
Alpine PXE-C80-88 Optim8™ 8-Channel Hi-Res Sound Processor and Amplifier with Automatic Sound Tuning
  • Hi-Res Audio Playback (96kHz/24Bit)
  • Intuitive Realtime Sound Set-Up with 5 Minute Vehicle Self Tuning
  • Manual & Automatic Sound Tuning with PC App Control
  • Automatic Sound Tuning with iPhone App
  • Anti-EQ for OEM System (Eliminates Factory EQ Curve)
  • Auto-EQ Powered by Eilex PRISM® with APVD Collection which Quickly Creates a Flat Vehicle Response
  • 31 Band Parametric & Graphic EQ
  • Outputs: 8-Channel 4V RCA
  • Digital Inputs: Coax, USB (DAC)
  • Speaker Input: Up to 30V
  • Built-in Internal Amplifier: 50W x 6 @ 4Ω + 150Wx 2 @ 4Ω or 50W x 6 @ 2Ω + 300W x 2 @ 2Ω
  • Compatible with KTX-CSP1 Tuning Microphone (sold separately)
“Eilex PRISM” is a registered trademark in US, Japan and EU.
VIR is a registered trademark in US, Japan and EU by Eilex International, LLC.
 
Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice. 
 
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Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
 
CONTACTS:
Alps Alpine North America Media Contact  
Allison Saunders   
This email address is being protected from spambots. You need JavaScript enabled to view it.
(586) 719-8966
Anderson celebrates a successful 33 years of service at the company
 
Auburn Hills, Mich. (Feb. 3, 2023) – Mike Anderson, Head of the Alpine Brand Business Unit (aftermarket division) at Alps Alpine North America, Inc., announced his retirement during an all-staff meeting on Thursday, February 2 at the Paris Hotel & Casino in Las Vegas, NV. Anderson celebrates 33 years at Alps Alpine in 2023.  
 
“Alps Alpine congratulates Mike on his long and illustrious career,” said Cameron Hosner, Vice President of Sales and Marketing at Alps Alpine North America, Inc. “We thank him for his dedication and commitment to excellence that propelled the Alpine Brand forward within North America. He leaves behind a strong organization that will transition and assume leadership under his guidance later this year. We remain excited for the future of the Alpine Brand Business.”
Kunihiko Sato, Director of Business Planning at Alps Alpine North America, Inc., will succeed Anderson as the Head of the Alpine Brand Business Unit effective October 1, 2023, where Anderson will take on an advisory role. In his 24 years of service at the company, Sato led various business areas in the aftermarket division, including marketing, operations, and business planning, where he contributed to sales and marketing growth for the “Alpine” brand. 
“For over 20 years, I have worked closely alongside Mike and have benefitted from his strong leadership, mentorship, and friendship,” said Sato. “His presence around the Alpine Brand Business Unit will be missed, but I look forward to his continued support as an advisor.”
 
Mike Anderson joined “Alpine” in 1990 as the Sales Manager for the U.S. northeast region. In the years that followed, Anderson would work in various business areas in the company, including a tour in the OEM division, where he contributed to sales and marketing growth for Alpine-branded products. In 2017, Anderson was chosen to lead the Brand Business Unit at “Alpine,” where he oversaw all sales, marketing, and product planning activity for the aftermarket division as the Executive Director and still holds the position to date.
 
“I have thoroughly enjoyed my time with Alpine and I am proud to be part of this great industry,” said Anderson. “I would like to thank all my colleagues at Alpine for their support over the years. I also would like to thank our sales organization for their tremendous efforts, my industry friends for their advice and mentorship, and especially our dealers. Without your support, Alpine would not be here today. I will be a very interested industry observer on the sidelines as I spend time with family and pursue my hobbies in retirement.”
 
Anderson is regarded as a leader in the mobile electronics industry and his contributions over the years will continue to inspire future generations of audio enthusiasts.
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Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.
 
CONTACTS:
Alps Alpine North America Media Contact  
Allison Saunders   
This email address is being protected from spambots. You need JavaScript enabled to view it.
(586) 719-8966

LONG BEACH, CALIF., February 2nd, 2023 -- JVC Mobile Entertainment, manufacturer of class-leading aftermarket car, marine, and motorsports products, announced it will be conducting trainings and exhibiting at the Paris Hotel and Convention Center in Las Vegas, NV, February 3rd-5th.

Training Agenda

NEW Product Unveiling! | Be the first to see NEVER-BEFORE-SEEN new products that will enable you to gain an edge in the upcoming season.

NEWEST Multimedia Receivers | See what strategic advantages you gain and why JVC should be your Go-To multimedia receivers.

Complete RGB Speaker Solution | In this LIVE demo, we’ll show you how to MAXIMIZE profits from a GROWING demand for LED-lit speakers.

More Chances to Win! | We want EVERYONE to walk away a WINNER from this training with more than just Knowledge. That means MORE chances to win our MYSTERY prize(s)! Don’t miss out! UP TO 30 GIVEAWAYS PER TRAINING!

The trainings are scheduled for Friday, February 3rd @ 12:30 PM and Saturday, February 4th @ 5:30 PM. Additional on-demand trainings with JVC personnel are available in its booth (#507), February 3rd-5th.

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252-5722 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa and www.us.jvc.com/car.

LONG BEACH, CALIF., February 3rd, 2023 -- KENWOOD USA (kenwood.com/usa/car), manufacturer of premier entertainment and information solutions for the automotive, marine, and motorsports aftermarket, announced the addition of a dedicated category of products aimed to boost the audio experience for Harley-Davidson® motorcycle riders. KENWOOD’s new eXcelon Motorsports “Motorcycle Audio” product line offers customers a better sound experience, while also maintaining all the factory controls and fitment with a “Plug & Play” solution.

The lineup will consist of all-in-one product packages designated by years 1998-2013 and 2014+, along with a la carte amplifier, speaker, and accessory solutions. Packages will offer direct fitment replacement speakers and sound-matched amplifier(s), enhanced with better durability and power handling than OE solutions, allowing riders to achieve better sound and higher volume levels. Expansion kits such as replacement hard saddlebag lids (1998-2013) and an existing lid cut-in kit (2014+) are precisely designed for the XM69R 6x9s. Riders can also add speakers to the lower crash bars of the bike with optional speaker pod accessory kits, all with an enhanced fit and finish. “Boot” resistant steel grilles and more, strategically designed amplifier mounting plates, and more set riders up for a full system out of the gate or easy future system expansion.

“To ensure that our dealers would be equipped with proven products right out of the gate, we looked for a partner that already lives and breathes motorcycle audio,” said John Lucas, KENWOOD Vice President of Sales. “Just like our success in partnering with companies like iDatalink™ and Garmin®, when it came to a partner for motorcycle audio, Hogtunes’ level of trusted product, support, and separate network of distribution was the logical choice. We couldn’t be happier with the outcome of the products that we’ve developed and the support that Mike “Pez” Pesdirz (Owner/President of Hogtunes) has provided.”

The KENWOOD eXcelon Motorsports Motorcycle Audio line is set to begin shipping this Spring.

For more information on KENWOOD, please visit its website here:

www.kenwood.com/usa/car

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa.

©2023 JVCKENWOOD Corporation. All Rights Reserved. KENWOOD® and eXcelon® are registered trademarks of JVCKENWOOD Corporation. Harley-Davidson®, Electra Glide®, Road Glide®, Street Glide®, Ultra Classic®, Tri Glide®, CVO™, Screamin Eagle® and Tour-Pak® are trademarks or registered trademarks of Harley-Davidson, Inc. and/or its affiliates and if used or implied are for reference only. There is no affiliation between Harley-Davidson, Inc. and/or its affiliates and JVCKENWOOD Corporation and/or its affiliates. All other trademarks are the property of their respective owners. Specifications subject to change without notice.

LONG BEACH, CALIF., February 3rd, 2023 -- KENWOOD USA (kenwood.com/usa/car), manufacturer of premier entertainment and information solutions for the automotive, marine, and motorsports aftermarket, announced its rep of the year awards for both individual sales reps, as well as sales rep firms for the East, Midwest, and Western territories at their recent annual sales rep meeting, held at the Paris hotel in Las Vegas yesterday.

Sales Reps of the Year

Western Region Sales Rep of the Year: Dave Furness, Oliver Marketing

Midwest Region Sales Rep of the Year: Shawn Simpson, Momentum Marketing

Eastern Region Sales Rep of the Year: Bill Freeman, MAG Sales/The Progressive Group

Sales Rep Firms of the Year

Western Region Sales Rep Firm of the Year: Oliver Marketing

Midwest Region Sales Rep Firm of the Year: Momentum Marketing

Eastern Region Sales Rep Firm of the Year: MAG Sales/The Progressive Group

“This year’s winners come after a new beginning of what it means to be a sales representative in today’s ever-changing world and business climate,” said John Lucas, KENWOOD Vice President of Sales. “We value all of our sales reps and rep firms and greatly appreciate the unparalleled level of service and support that they provide to our dealers.”

Additional trainings for dealers begin this afternoon (Friday, Feb. 3rd) at 1:45 PM and again on Saturday, Feb. 4th at 4:15 PM at the Paris Hotel & Convention Center. KENWOOD is set to train and exhibit on many never-before-seen products, including a multitude of new additions to its marine and motorsports lineup. Interactive displays and staff will be on-site through Sunday, Feb. 5th directly to the right of the entrance at booth 501.  

For more information on KENWOOD and the DNR1008RVS, please visit its web page here:

www.kenwood.com/usa/car

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry/amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com and www.kenwood.com/usa.

Shipping in March of 2023, The Dynamic Features Allow the User to Run Multiple Moving Color Patterns Through the LEDs, Creating a Vivid Eye-Catching Lighting Effects

METAIRIE, LA, Feb. 2, 2023 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce its new “Black-Series” DYNAMIC ColorSHIFT™ Headlights with RGB+A functionality for all Ford Mustangs model years 2018 - 2022 (p/n 8204-332). With an MSRP of $1,149.95, the new headlights are scheduled to ship in March of 2023.

“These complete DYNAMIC ColorSHIFT RGB+A replacement headlights pack a ton of innovative features plus Smartphone control all in one package,” said Justin Hartenstein, Oracle Lighting director of development. “The DYNAMIC features allow the user to run multiple moving color patterns through the LEDs, creating a vivid eye-catching lighting effect. The new RGB+A (RGB+ Amber LED) SWITCHBACK line-up feature amber LEDs creating the exclusive Flow turn signal effect.”

Designed to enhance the look without compromising the original factory functions, the “Black Series” headlights feature a matte black housing, satin black bezel, smoked marker light for a dark and aggressive overall styling, Dynamic Halos, Dynamic Tri-Bar DRL, and include everything needed for installation. No need to swap over any bulbs or ballasts as these are complete LED headlights.

Wiring is also easy with the plug-and-play connectors. Simply plug the halos into the LED driver and connect to + and – to the battery. Then you just turn on the app and connect to the controller. Conveniently controlled through a free smartphone App, the system features more than 200 pre-programmed moving patterns as well as static color control and white DRL mode for normal street driving.

“In addition to the pre-programmed features, the user can also create custom designs through pixel editing in the App,” Hartenstein continued. “Through the App you can easily make standard white colors as well as any static colors using the LED color wheel. What makes these DYNAMIC halos more unique is that you can also display a variety of moving patterns within the App. With more than 200 different patterns there is something to fit every color scheme you can imagine.”


Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

LONG BEACH, CALIF., January 31st, 2023 -- KENWOOD USA (kenwood.com/usa/car), manufacturer of premier entertainment and information solutions for the automotive, marine, and motorsports aftermarket, is announcing a “MEGA” upgrade for RV and large truck owners. Its new DNR1008RVS is a 10.1” high-definition floating panel navigation receiver that has been designed and optimized specifically for use in recreational vehicles and trucks.

The large 10.1” display on the DNR1008RVS has over 2x the actual viewing area of a typical 7” display. It employs a “Bonded Optical Display” to further enhance its high-definition 1280 x 720 (720P) capacitive touch panel, providing vivid colors and high contrast. Optical Clear Adhesive is added between the touch screen and the LCD to eliminate the air layer and suppress light reflection and glare. This revolutionary feature enhances contrast and brightness, maintaining the very best display visibility in various vehicle environments. Its floating panel design also consists of a 3-way adjustable display: 2 positions Forward/Backward (fixed by screws), 4 positions Up/Down (fixed by screws), and user-adjustable tilt by -10° to +45°.

By leveraging the power and simplicity of Garmin® navigation, its RV/Trucker-specific features include:

  • RV & TRUCK SETTINGS PROFILE: Vehicle-specific settings such as Width, Length, Height, Gross Weight, Number of Trailers, etc. can be input to improve map routing performance.
  • RV & TRUCK SEARCH MODES: RV or Truck selectable search modes include popular queries such as PlanRV Services, PlanRV Parks, Campground or RV Park, TruckDown, and Trucking search selections.
  • BRIDGE HEIGHT WARNINGS: Bridge clearance alerts will be displayed based on the vehicle profile information that has been entered into the receiver. Bridges that are lower than the vehicle profile setting will be avoided on the recommended route automatically.

The navigation screen can even be displayed on a secondary monitor, such as an above-mounted television, by using the receiver’s AV-Output and a composite video cable (sold separately). Garmin enhancements also include 3D building and landmark on-screen map display, life-like terrain views, photo real junction view (displaying what complex interchanges look like before you arrive), 3 years of Garmin map care, KENWOOD Traffic Powered by INRIX® services, and more precise location positioning, With built-in Garmin mapping, the navigation routing will continue to work in areas with no or low GPS signals, such as tunnels and rural areas, providing the best overall navigation experience.

Flexibility and control are especially important in larger trucks and RVs. The DNR1008RVS is compatible with Apple CarPlay™ and Android Auto™ via either a wireless or USB wired connection. Phone display options also include screen mirroring with touch control over a wireless connection for compatible Android® devices, as well as an HDMI™ input. It has 4 camera inputs, enabling the connection of a variety of camera configurations, including KENWOOD’s CMOS-740HD high-definition camera, on-screen viewing angle touch control with KENWOOD’s CMOS-320 camera, and connectivity to KENWOOD’s proprietary DRV-N520, a high-resolution dash camera and safety system that provides footage playback and control directly through the KENWOOD receiver.

The display’s home screen is comprised of a Source Control and Driving Widget, allowing the selection of a clock, compass, or equalizer setting, etc., while the background allows a selection of navigation, album art, audio visualizer, or photos. Photos and wallpaper can easily be customized over a connected phone’s Bluetooth connection, thanks to the KENWOOD Portal App. Additional basic-function control is available via the KENWOOD Remote App S.

The DNR1008RVS also has a data port that is compatible with the Automotive Data Solutions® iDatalink® Maestro RR and RR2. Select vehicle communication bus systems can benefit from this connection by providing additional data and information to the user, along with the ability to trigger 12-volt accessories such as lighting, electronic locks, etc. (RR2 only).

Sound quality and performance are also unparalleled in its class, incorporating tuned audiophile-grade components, 3 sets of 4-volt pre-outs, a 13 Band EQ with time alignment, parametric EQ, 3-way crossover, and dual-zone A/V controls. High-Resolution Audio is supported over its USB connection. High-Resolution Audio is high-quality sound that far exceeds CD standards and can play 192kHz / 24bit sampling DSP. It captures and beautifully expresses details and nuances from ultra-high to low frequencies. The DNR1008RVS is also SiriusXM-Ready®(SiriusXM Connect Vehicle Tuner and subscription sold separately), providing access to over 150 channels of the widest variety of ad-free music, plus entertainment, news, comedy and sports you won’t hear anywhere else.

For more information on KENWOOD and the DNR1008RVS, please visit its web page here:

https://www.kenwood.com/usa/car/navigation_multimedia/dnr1008rvs/

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry/amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com and www.kenwood.com/usa.

SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. All rights reserved.

February 1, 2023 – Pompano Beach, FL – RDV Automotive Technology the go to company for Wireless CarPlay integration is proud to announce an exclusive partnership with Importel LTD to stock and distribute the RDV Automotive Technology line of products throughout Canada.

Rich De Sclafani the owner of RDV Automotive Technology said about the new partnership: I am immensely happy to have partnered with Importel LTD. They are a great company that represent top brands in 12-volt and are a group of amazing people. I couldn’t be happier with them representing my brand. I am especially looking forward to attending the CMA event with Importel LTD in March to showcase our product line.”

Importel Ltd a leader in mobile electronics distribution industry in Canada is exited to partner with RDV Automotive Technologies and bring the industry leading Wireless CarPlay Integration to our market.

Kelly Holley, the Director of Sales for Importel Ltd said, “It is exciting to work with Rich (De Sclafani) once again. His focus to delivering the best products and support is unrivaled in the industry.”

Importel is now shipping the RDV Automotive Technology products from both our Eastern and Western warehouses. Please visit us a importel.com for more details.

SOCIAL:

FACEBOOK / TIKTOK / YOUTUBE – RDVFL

INSTAGRAM – RDV_AUTOMOTIVE_TECHNOLOGY

WEBSITE: WWW.RDVFL.COM

PHONE: 561-922-7747

EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

Holly Hill, Fla. – January 30, 2023 – Saddle Tramp® by Metra Electronics® has added products to their inventory designed to fit select Harley-Davidson® motorcycles. These new products were introduced at the SEMA Show in November and fit an assortment of models. Now shipping are a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a Vent Grill Light, a Sword Saddlebag Light, Saddlebag Accent Lights, Keystone Lights, and a 4-gauge Dual Amp Kit. These new products are now available and are designed to help installers customize motorcycles with less time and labor spent in the install bay.

7-Inch Reflector Headlight with Full Halo - Fits 1998-2022 Street Glide models

The BC-709B is designed to upgrade Harley-Davidson® 1998-2022 Street Glide models or any motorcycle with a 7" Sealed Beam Headlight. This stylish headlight has an updated sphere design that allows for cleaner lines, providing a sleek yet minimalistic look. The optics have been upgraded from a direct to an indirect placement enabling more control of the location and pattern of the beam, allowing the light to be tailored to the rider's lighting coverage needs. An improved heatsink design draws heat away from the headlight to control its temperature.

  • Low beam: 2000 lumens / 20 watts
  • High beam: 3400 lumens / 40 watts
  • 6K color temperature
  • Aluminum housing, polycarbonate lens
  • Full DRL halo with amber non-direction caution indicator

4.5" Reflector Passing Lights with Full Halo - Fits 1998-2022 Street Glide models

The BC-453B fits Harley-Davidson® 1998-2022 Street Glide models or any motorcycle with 4.5" passing lights. This set of two stylish reflector passing lights features all of the benefits of the BC-709B in a smaller size.

  • 1200 lumens / 15 watts (per set)
  • 6K color temperature
  • Aluminum housing, polycarbonate lens

Lower Fairing Grill Lights - Fits 2014-Up* Touring models with vented lower fairings

Upgrade your motorcycle's style and visibility with the BC-HDVL-HD2 Lower Fairing Grill Lights, designed to fit 2014-Up* Harley-Davidson® Touring models with vented lower fairings. These brilliant LEDs install easily with an included T-harness and no drilling required. They feature bright white running lights and amber turn signals to alert other drivers on the road.

  • LED running lights
  • Amber switchback design for turn signal

Sword Saddlebag Light - Fits 1998-2013 Touring models with hard bags

The BC-HDSBL-HD1 Sword Saddlebag Lights are an easy way to increase style and visibility on the road. Designed to fit 1998-2013 Harley-Davidson® Touring models with hard bags, these brilliant LED lights mount to the saddlebags with no drilling required. A T-harness is included for easy installation.

  • LED brake and turning lights
  • Mounts to saddlebags

Saddlebag Accent Lights - Fit 2014-Up* Touring models with hard bags

The stylish and durable BC-HDSBL-HD2 Saddlebag Accent Lights adhere to the saddlebag lid on 2014-Up* Harley-Davidson® Touring models with hard bags. High-performance LEDs display a red running light and brighter red brake light. An included T-harness and no-drill installation makes these lights an easy way to upgrade a motorcycle's style and visibility on the road.

Keystone Lights - Fits 2014-Up* Touring models with hard bags

The BC-HDFL-HD2 Keystone Lights are stylish, durable, and designed to fit between the fender and saddlebags on 2014-Up* Harley-Davidson® Touring models with hard bags. These lights come with a plug-n-play T-harness and attach to the rear fender easily with no drilling required for easy installation. High-performance LEDs display brake and turning lights for added visibility on the road.

  • LED brake and turning lights
  • Mounts to the rear fender

4GA Dual Amp Kit - Fits 1998-2022 Touring Models

The BC-9704 makes it easy to Install one or two aftermarket amplifiers in the front fairing of Harley-Davidson® FLH or FLT motorcycles. This single or dual amp installation kit will make wiring your connections much simpler. The wiring is constructed with oxygen-free copper for the best possible conductivity and audio performance.

  • Single or dual amp installation harness
  • Oxygen-free copper wiring for better conductivity and performance
  • 4GA, 5.5’ power and ground wires
  • Distribution block to (2) 4GA power and ground wires
  • 4ft zip tie for wire routing included
  • 1998-2013 charge port T-harness, hardwired remote turn-on
  • 2014-Up* 2-pin plug-in T-harness for accessory turn-on

*Visit MetraPowersports.com for up-to-date vehicle-specific applications.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, and Daytona Lights®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

February 1, 2023 -- JB Associates was founded in 2000 and has won several Manufacturer Rep of the Year awards as well as Mobile Electronics Rep Firm of the Year in 2012.

JB Associates exemplifies positive Dealer Relationships with outstanding support and real-world knowledge within their territory. “The brick and mortar dealers are always looking for solutions that fit many different customers’ needs. I discussed the challenges that dealers face with Chris Bennett and he explained how Musway would be marketed, programs, pricing structure and all the benefits. After hearing this, I knew the product flexibility that Musway offers will be a great add to any dealer’s lineup in the territory. This is a line that you can get excited about and call your own!!”

“We look forward to forging meaningful and long term Direct Dealer partnerships within the JB Associates territory as we build the MUSWAY Brand," said Chris Bennett, VP of Sales at Global Audio Marketing. “Jason Billups has exactly what we look for in Representation as we set out to achieve our goals for 2023 and beyond!”

Global Audio Marketing was formed in 2022 with the purpose of providing exceptional service and highest quality Car Audio products to the U.S. It will do so with Direct to Dealer programs that are protected, profitable and mindful of each of our Brick-and-Mortar Retail Partners.

Jason Billups can be contacted at 304-633-4880(text/phone) or at This email address is being protected from spambots. You need JavaScript enabled to view it. and remember “Music is the Way”. To learn more about MUSWAY, please visit www.muswayusa.com or email Chris Bennett directly at This email address is being protected from spambots. You need JavaScript enabled to view it.

 MUSWAY engineers and manufactures a wide range of award-winning high-end electronics including DSP processors, DSP amplifiers, MX amplifiers, and a full line of accessories that include the OLED display DRC1 Digital Remote and USB dongles with features including: Hi-Res streaming and DSP App control. Global Audio Marketing is headquartered in Murrieta, California. For more information, please contact Chris Bennett at Global Audio Marketing at This email address is being protected from spambots. You need JavaScript enabled to view it.

STILLWATER, USA – Audio integration will be the focus of KICKER® trainings at MEA KnowledgeFest Las Vegas, February 3-5 at the Paris Hotel and Convention Center.

The first class is scheduled for Friday at 1:45 pm in Champagne 3, followed by a Saturday class at 5:30 pm in Champagne 4. Attendees will also have a chance to win a KICKER PowerBar™ soundbar or KICKER KEYLOC™ Smart Line-Out Converter. KICKER’s Tech Force product-training staff will be joined by Joe Hobart, the brand’s Director of Electrical Engineering, to host two one-hour courses during the weekend. Both classes will focus on modern integration techniques, aimed at the quick identification of acoustic and electrical challenges installers face when adding an amplifier. The classes will also discuss what equipment is needed to diagnose the issue.

Featured in the KICKER booth on the show floor will be the brand’s Fiat 500 Sport, equipped with the expanded KEY line of all-in-one smart amplifier/processors. The Fiat also features the monstrous KICKER Quad Box, a loaded enclosure made from heavy, birch-veneer plywood and filled with four L7 square subwoofers.

The full KICKER product line will be on display, including the highly anticipated Solo X® Subwoofer, and WX-Series “Warhorse” Amplifier. The currently shipping PXA Waterproof Powersports Amplifiers, ST-Series PA-style Speakers, Competition Gold Subwoofers and KMXL Horn-Loaded Speakers will also be on display.

KICKER will be in booth 706, facing the Main Entrance of the show floor. More than 50 of the world’s largest 12-volt manufacturers will attend the event.

For more details, interested parties can visit www.knowledgefest.org.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Rich DeSclafani and Rep-Corps Inc. join to represent the German Maestro brand

January 27, 2023 – Pompano Beach, Fla. – Rich DeSclafani has over 25 years of experience in all aspects of the 12-Volt Industry, starting his career as an installer, specializing in wiring and circuitry. He has been a retail manager and expediter manager. On the supply side, he has held posts as a test engineer, sales manager, technical support manager, and product trainer.

Rich is a long-time fan of classic German audio, being a retail salesperson for MB Quart when it was still manufactured in Obrigheim, Germany and says that he is excited at the prospect of bringing the acoustical magic only comes from that region back to the U.S. Market in full force.

Rich will assist Rep-Corps in outreach to the entirety of the continental United States, leveraging his existing network of contacts through his high-end integration product line RDVFL to get German Maestro in the hands of capable Hi-End Dealers, and will be performing outreach and representation of German Maestro and future Rep-Corps brands.

Rich De Sclafani stated, "I am ecstatic to partner with Rep-Corps and to be part of the German Maestro brand! Retailers are going to be blown away by how good the whole line of speakers sound and the exquisite build quality. The whole speaker line of products are manufactured in Germany, even the entry level products are not farmed out. The best sound and highest quality is the core goal of the German Maestro brand. We offer $500 free freight at an average of 3 days to your door and a 3 year warranty on their products when installed by our authorized dealers to show we stand behind the quality of the products and our dealers. The German Maestro brand will be a niche, high end line for any retailer who brings them in. We will be VERY selective in who can carry the line to ensure not only territory protection but also no internet sales and proper representation of the products."

Here at the German MAESTRO headquarters, it is our aim to take in account all those small details every day anew. We take this challenge for our customers to provide products which honestly deserve the seal “Quality Product” and therefore represent a rewarding investment. We see ourselves as a combination of a manufacture and a production plant with the goal to transfer the highest quality possible into a series production. Of course such a structure cannot be developed overnight, but our factory here in Obrigheim, Germany continues a long tradition in loudspeaker manufacturing which dates back several decades and has started with the production of the brand MB-Quart. Since that time we produce high quality Car-HiFi components, Home speakers, Headphones & Headsets and Marine speakers at our factory.

To preserve our ideals, we created ourselves a guideline which represents the foundation of all our acting and therefore represents the foundation of our whole company as well. 

Quality before profit

The first moment a decision about the quality of a product has to be made always comes up at the early stage of development. Unfortunately, things like trade-off (cost and quality), outsourcing or planned obsolescence are terms that are more and more often used by development departments in the modern industry. Ever since we started, we successfully defend the philosophy that costs always just can be optimized to the degree, where the quality does not start suffering from it and that an in-house production wherever possible is to prefer to outsourcing. This strategy of course leads to increased production costs and less profit, however, a constant and over average high product quality will be granted - and that´s want counts in the long run.

Everything from a single source

If there is the aim to engineer and produce technically sophisticated but therefore benchmark setting products, an enormous amount of technological potential and well-founded knowledge is necessary. For this reason we run our own development department here at German MAESTRO, which is equipped with technical facilities that just a handful of other European audio manufacturers have access to: the so called “anechoic chamber” (also known as “dead room”). Due to its huge dimensions and its quite rare version as a full anechoic room without a solid floor, acoustical measurements of loudspeakers can be conducted without any disturbing interference of reflections, standing waves and echoes. Further, all headphones and headsets are acoustically measured and optimized by means of an artificial ear. Our operations management keeps this philosophy as well and continuously trusts in the granted high quality of an in-house production. As a result, our vertical range of manufacture is significantly higher than the sectoral average and even reaches down to the processing of raw materials, for example at our in-house plastics injection molding department.

Handcraft and automation

As common for manufactures, we strongly rely on handcraft at our production, because it often still is the key to a reliable production of technically sophisticated components. The high rate of handcraft at the production allows us to achieve a series production of loudspeakers with extremely narrow build tolerances, what significantly increases the performance and the accuracy of the products. We choose handcraft for all those complicated steps in the production that require human sense and feel for the product. Thereby, each small detail of a filigree high-tech product can be handled individually and with great care for every single piece we build. On the other hand, there are also steps in the production where the critical factor is not the interaction of human and product, but the necessity to repeat a task absolutely precise and in exactly the same way. Such processes are identified during the preproduction run and will be automated then. Hereby we always use machines which have been engineered by ourselves, to match them to our individual requirements. As a result, this intelligent mix of handcraft and automation is increasing our production outcome and the efficiency, whereas quality and flexibility stay on a high level.

This policy will be kept for future developments and productions. We are proud to be a local employer which is regionally linked to many suppliers in the direct environment and globally connected with a good number of wholesale customers who appreciate the solid “Made in Germany” quality and spread it all over the world

SOCIAL:

FACEBOOK / TIKTOK / YOUTUBE – RDVFL

INSTAGRAM – RDV_AUTOMOTIVE_TECHNOLOGY

WEBSITE: WWW.RDVFL.COM

PHONE: 561-922-7747

EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

Shipping in February 2023, the New LED Wheel Rings are an Easy and Effective Way to Light Up the Wheels on Your Car or Truck with ColorSHIFT® Technology That Allows You to Select From Thousands of Colors and True White Output

METAIRIE, LA, Jan. 25, 2023 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the launch of its new universal fitment RGB+W LED Wheel Rings (p/n 4215-339). With an MSRP of $395.95, the new wheel rings are scheduled to ship February 2023,

“Oracle Lighting’s illuminated LED wheel rings are an easy and effective way to light up the wheels on your car or truck,” explained Justin Hartenstein, Oracle Lighting director of development. “This head-turning lighting product consists of a set of four LED illuminated aluminum rings which install around the brake rotor and attaches to the brake dust shield.”

Installation is easy with waterproof Plug & Play connectors that easily connect the individual rings to the central control box. Battery connection leads include ring terminals and in-line fuse for simplified wiring installation. There is also a pre-wired On/Off switch that can be used to manually turn the system on and off for maximum control. 

“Now featuring ‘Dual-Control’ that allows the user to utilize both the free Bluetooth smartphone App control and the included wireless remote control, you can change colors, control brightness, access strobing patterns, and sync with music,” Hartenstein continued. “This kit also features a true white 6000K from separate white LEDs for a true white output for a crisp and clean white light. Our ColorSHIFT® technology allows you to select from thousands of colors, as well.”

Additional upgrades to Oracle Lighting’s LED wheel lights include thicker aluminum rings, black powdercoat anti-corrosive finish, waterproof connectors, and pre-installed brackets. If your vehicle does not have a brake dust shield, you will need to modify the brackets (watch this video for a step-by-step installation guide). Additionally, for vehicles with drum brakes, you may need to create a larger bracket or purchase the XL brackets, reach out to our customer service for more answers to any of your questions.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive aftermarket since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Auburn Hills, Mich. (Jan. 26, 2023) – Alps Alpine North America, Inc. (“Alpine”) welcomes Tri-State Enterprises as a new fulfillment center partner. Tri-State will support fulfillment in Alpine’s Territory 44 states (Texas, Oklahoma, Louisiana, and Arkansas).

“We look forward to partnering with Tri-State Enterprises and believe this relationship will help our Alpine Authorized Dealers grow their Alpine business,” said Mike Anderson, Executive Director at Alps Alpine North America. “Tri-State’s dedication to building long-term partnerships, as well as their commitment to service, makes them the ideal partner to continue growth in this key territory.”

Headquartered in Fort Smith, AR, Tri-State Enterprises has distribution and cross dock locations with over 1 million sq. ft. of space throughout the central US. 300 delivery trucks ensure same day or next day delivery, up to two times per day. A team of expert 12V sales staff with over 50 years of combined experience is well prepared to assist customers.

"Tri-State is honored to be selected by Alpine to be the new fulfillment center for Arkansas, Oklahoma, Texas, and Louisiana,” said Roger Donald, Tri-State 12V Category Manager. “Alpine's commitment to quality and innovation fits perfectly with what Tri-State looks for in a partnership. We are excited for the opportunity to provide excellent service to all the Alpine Authorized Dealers in the region."

Details of the partnership were communicated earlier this month directly to Alpine Authorized Dealers in the territory.

(Pictured in the image, left to right: Devon Taylor, Tristan Taylor, Roger Donald, Robert Donald).

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

January 26th, 2023 - Ringwood, Ill. -- Race Sport Lighting will be exhibiting in booth 101 for dealers to visit and learn about their new lighting technologies. Staff will be available in the booth all weekend to answer any questions. The booth will feature a large custom 5-Axis display of hundreds of lights to test out with the push of a button. Race Sport Lighting will also have on display their nationwide best-selling Terminator™ LED Kits, the fast-growing DRIVE Series V2 LED kits and their USPTO patented GEN4® LED system.

“We can’t wait to meet with our dealers from all over the country and reconnect face to face with many. 2022 was a strange year full of global economic issues for many of our dealers, but I know dealers are ready to kick off 2023 in the right direction. We have added more patented and unique LED lighting solutions to our line up and added amazing value-added tools for our dealers to us. It’s going to be exciting to show them off in Vegas. I am particularly excited about the training on Friday that is brand new and will accelerate any dealers lighting category revenues,” said Steve Jergensen, President of Race Sport Lighting

Race Sport Lighting will host a training session during KnowledgeFest that will focus on “The Lighting Category Opportunity for the Owner, The Sales Counterman, and the Technician”. This 1-hour session will be divided up into specific training for everyone in the stores organization, and equip them with the knowledge needed to be successful in the lighting category and increase their revenues and confidence. This is a completely new redesigned training, and never presented before until this show.

Friday, February 3rd from 3pm – 4pm in Bordeaux training room

Race Sport Lighting 2023 Product Line Introduction and Training

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is going on 16+ years leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned them the position of “Preferred Lighting Vendor” for several prominent buying groups in the industries they serve.

Become a USA Reseller today - https://www.racesportinc.com/customer/account/create/

The product will be revealed during the Exhibitor Show on the first day of KnowledgeFest

AUBURN HILLS, Mich. (Jan. 24, 2023) – Alps Alpine North America, Inc. (“Alpine”) will attend the upcoming Mobile Electronics Association (MEA) KnowledgeFest hosted in the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada from Friday, February 3 to Sunday, February 5.

As a premier opportunity for KnowledgeFest attendees, Alpine will reveal an exciting new product in their 2023 lineup: “Optim8™.” The reveal will take place in the Alpine booth (exhibit #806) on the first day of KnowledgeFest. More information on the product will be distributed to the media following the reveal.

The Alpine booth will also feature new event displays with High-Resolution sound and display audio family systems from the 2023 Alpine Product Line, including the High-Resolution Alpine Status line, High-Resolution head unit line, and Next-Generation R-Series and S-Series sound system Line.

“This will be the first opportunity to showcase a complete lineup of High-Resolution sound and display audio products in one setting,” said Mike Anderson, Executive Director at Alps Alpine North America, Inc. “The trend to Hi-Res music is undeniable and we believe our 2023 lineup sends a strong message to our partners and further solidifies Alpine in the premium car audio space.”

A new Tesla Model 3 demo vehiclewill be on display in the Alpine booth featuring the new Optim8™. The vehicle will also feature the Next-Generation S-Series line to demonstrate the new High-Resolution playback capabilities of the sound system and the new Alpine PrismaLink™ S-Series Wedge Preloaded Subwoofer Enclosures, a new enclosure from Alpine that features a plug-and-play RGB lighting system and multi-link capable design for single, dual, and even quad-enclosure applications.

A Toyota Tundra demo vehicle will also be on-site with the High-Resolution Alpine Status line. Demos will be available to all Alpine booth visitors.

Alpine will host 3 training sessions during KnowledgeFest that will focus on the 2023 Product Line:

Friday, February 3 from 12:30 p.m. – 1:30 p.m. in Champagne 2

Alpine 2023 Product Presentation 

Friday, February 3 from 3:00 p.m. – 4:00 p.m. in Champagne 2

Alpine 2023 Product Presentation 

Saturday, February 4 from 5:30 p.m. – 6:30 p.m. in Champagne 4

Alpine Optim8™: The Future of Car Audio Tuning

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions. 

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Newton, NC -- Sundown Audio is proud to become a part of the XS Power line of products.

Sundown designs and manufactures a complete line of 12-volt audio speakers and amplifiers for automotive, powersports and marine applications. With countless records in the SPL and SQ competition arenas, Sundown is world renowned for both exceptional build quality and sound quality.

XS Power’s president and head of operations noted of the acquisition, “I have always had a deep respect for Sundown Audio’s company culture as well as their brand image in the car audio community. I am proud to be able to work with the team on growing an already phenomenal brand into a household name.”

“We are excited to be a part of the XS Power family. We look forward to gaining exposure with a customer base we’ve not previously worked with,” said Jacob Fuller, founder and president of Sundown Look for both XS Power and Sundown at several local and national events in 2023.

With product education and brand awareness being top priority, any audio enthusiast will benefit from the decades of combined knowledge the relationship brings. Sundown Audio is a manufacturer and distributor of high-end car audio, Powersports products, cable and accessories. They offer high-end audio and accessories at an affordable price. Please visit their website at www.sundownaudio.com or call 828-459-1980 for more information.

Directechs.com Now Supports Authorized Dealers In Multiple Languages

ORLANDO, FL. – January 24, 2023 – VOXX•DEI LLC a wholly-owned subsidiary VOXX Electronics Corporation (VEC), announced that they have rolled out a new feature for their Directechs.com technical support chat system that automatically translates multiple foreign languages.

“Supporting our dealers goes farther than just picking up the phone, we feel it is important to support them in their native language, especially when they are dealing with highly technical product,” said Ed Catapano, Service Group Vice President, VOXX Electronics Corporation.

Directechs supports all VOXX•DEI brands: Viper, Clifford, Avital, Python, AstroStart, AutoStart, AutoMate, and Install Essentials and now has the ability to automatically translate most languages spoken today, meaning if the dealer’s installer is in Quebec and would rather type in French, they can. It will be translated on the fly to a Directechs member that can respond in English and that will be translated back into the Technician’s native language – making the process simpler, efficient, and personalized.

With Remote Start season in full peak, VOXX•DEI’s award-winning tech support has extended support hours till February:

            Monday – Friday – 9:00am – 8:00pm EST.
            Saturday & Sunday – 9:00am – 5:00pm EST.

VOXX Electronics Corporation (VEC) is a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX), a global supplier of mobile and consumer electronics products. VEC is a recognized leader in the sales and marketing of automotive rear-seat entertainment, vehicle remote start & security, telematics, and Advanced Driver Assistance Systems (ADAS).

VEC sells its products through an extensive distribution network that includes expeditors, mass merchandisers, regional mobile electronics chains and independent specialists both domestic and internationally. VOXX Electronics possesses a strong brand portfolio and its products rank among the top ten in almost every category in which they sell. Primary brands include: Advent, Audiovox, CarLink, Code Alarm, Crimestopper, Flashlogic, Invision, Omega, Prestige, Pursuit, Viper, Clifford, Python, Avital, AutoMate, AutoStart, AstroStart, and Install Essentials.

For additional information, please visit our website at www.voxxelectronics.com.

VOXX Electronics Corporation Contact:
Jonathan Frank                                                       
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

January 2023 -- Global Audio Marketing was formed in 2022 with the purpose of providing exceptional service and highest quality Car Audio products to the U.S. It will do so with Direct to Dealer programs that are protected, profitable and mindful of each of our Brick-and-Mortar Retail Partners.

Chris Bennett joins Global Audio Marketing with a rich history of success in all aspects of the 12-volt industry. He was a successful retail shop owner in California with Audio Habitat before his work with several prominent vendors over the last 20 years. “His knowledge, understanding and passion for our Dealer Network will drive our growth and assure a positive impact in our industry and the MUSWAY Brand for years to come,” said Andrew Bishara, President at Global Audio Marketing.

“Getting started in 2023 with the MUSWAY Brand is a dream come true,” said Chris Bennett, VP of sales for Global Audio Marketing. “We will impact our dealers with amazing programs, solid products, and service beyond that of traditional manufacturers. We now have 29 new products that will launch in the 1st quarter and are heavily investing into products that exceed expectations.”

Global Audio Marketing looks forward to investing time and energy into building meaningful business partnerships with their Direct to Dealer protected product range. MUSWAY USA offers and provides the best-in-class Mobile Electronics and support possible. Please contact us to learn more and remember “Music is the Way.”

To learn more about MUSWAY, please visit www.muswayusa.com or email Chris Bennett directly at This email address is being protected from spambots. You need JavaScript enabled to view it. 

MUSWAY engineers and manufactures a wide range of award-winning high-end electronics including DSP processors, DSP amplifiers, MX amplifiers, and a full line of accessories that include the OLED display DRC1 Digital Remote and USB dongles with features including: Hi-Res streaming and DSP App control.

Global Audio Marketing is headquartered in Murrieta, California. For more information, please contact Chris Bennett at This email address is being protected from spambots. You need JavaScript enabled to view it.

Knoxville, Tenn -- XS Power Batteries is proud to announce the acquisition of premium audio brand Sundown Audio of Newton, North Carolina.

Sundown designs and manufactures a complete line of 12- volt audio speakers and amplifiers for automotive, powersports and marine applications. With countless records in the SPL and SQ competition arenas, Sundown is world renowned for both exceptional build quality and sound quality. XS Power’s president and head of operations noted of the acquisition, “I have always had a deep respect for Sundown Audio’s company culture as well as their brand image in the car audio community. I am proud to be able to work with the team on growing an already phenomenal brand into a household name.”

“We are excited to be a part of the XS Power family. We look forward to gaining exposure with a customer base we’ve not previously worked with,” said Jacob Fuller, founder and president of Sundown Look for both XS Power and Sundown at several local and national events in 2023.

With product education and brand awareness being top priority, any audio enthusiast will benefit from the decades of combined knowledge the relationship brings. XS Power is a manufacturer and distributor of high-performance batteries, chargers, capacitors, cable and accessories. They offer AGM lead acid, lithium, and custom-made power solutions, as well as a complementary line of accessories to the automotive, powersports, marine and commercial markets worldwide.

Please visit their website at www.xspowerbatteries.com or call 865-688-5953 for more information

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