North Fort Myers, FL — April 22, 2026 — GENEVO AMERICA, the North American division of GENEVO s.r.o., today announced a strategic partnership with Specialty Premium Solutions, a subsidiary of Specialty Marketing, to represent and expand the GENEVO brand across the United States and Canada.
This partnership marks a significant milestone as GENEVO—Europe’s #1 radar detection brand—enters the North American market with a focused, dealer-first strategy designed specifically for the 12V specialty retail channel. Through this collaboration, GENEVO AMERICA will leverage Specialty Premium Solutions’ extensive distribution network, deep industry relationships, and proven expertise to introduce its premium radar and laser protection systems to retailers across the region.
As part of the agreement, Specialty Premium Solutions will represent GENEVO AMERICA across all states east of the Mississippi River, including Texas, Arkansas, Oklahoma, Mississippi, and Louisiana, ensuring comprehensive coverage across key markets in the eastern United States.
“GENEVO AMERICA represents a new standard in driver awareness technology,” said Ray Woolf, CEO of GENEVO AMERICA. “Partnering with Specialty Premium Solutions allows us to align with a team that understands this category at the highest level. Their reach, relationships, and reputation within the 12V space make them the ideal partner to introduce GENEVO to the North American market the right way.”
“Specialty Premium Solutions is very excited to represent GENEVO AMERICA as they introduce Europe’s #1 Radar brand into the US and Canada markets,” said Bill Dolsen, Vice President of Sales at Specialty Premium Solutions. “Ray and the GENEVO team offer incredible expertise in the category, and we look forward to introducing the brand to 12V Specialty Retailers.”
GENEVO AMERICA brings a portfolio of advanced radar detection and laser protection systems engineered in Europe and refined for the unique enforcement environment of North America. With a commitment to performance, precision, and continuous innovation, the company is positioned to deliver a differentiated offering in a highly competitive category.
Specialty Premium Solutions will play a key role in executing GENEVO AMERICA’s go-to-market strategy, supporting dealer onboarding, product education, and long-term channel development. The partnership underscores a shared commitment to delivering premium solutions, protecting dealer margins, and building sustainable growth within the 12V specialty channel.
About GENEVO AMERICA
GENEVO AMERICA is the North American division of GENEVO s.r.o., a European leader in advanced radar detection and laser protection systems. Focused on innovation, precision, and performance, GENEVO delivers cutting-edge solutions designed for drivers who demand the highest level of awareness and protection on the road.
About Specialty Premium Solutions
Specialty Premium Solutions, a subsidiary of Specialty Marketing, is a leading sales and marketing organization dedicated to the 12V specialty retail channel. With a strong reputation for brand building, dealer support, and market expertise, the company partners with premium manufacturers to successfully introduce and grow innovative products across North America.
