NEW for 2020, Autotek off-road ATO Round LED Lights deliver huge lumen brightness.

Libertyville, Ill. – Expanding upon the horizon of Powered Forward sound, new offroad ATO Round LED Lights promise to light up every narrow mountain trail, large sand dune, and everything in between with brightness where you need it the most. With 3 sizes to choose from including a 5-inch, 7-inch, and 9-inch ATO round LED light size, all of these lights feature off-road durability, and include a black cast aluminum alloy body. Delivering huge lumen brightness, ranging from 3,600 (each 5-inch round LED driving light) to 8,000 (each 9-inch round LED driving light), you’ll be able to take in every corner and peak of darkness when the sun goes down.

Brian Sherman, Vice President of Product and Marketing said, “Maxxsonics has been indirectly involved in the lighting business for years as one of the first companies in the mobile electronics space to use accent lighting on speakers and amplifiers. More recently Maxxsonics has been building high-end lighting for several of our customers in the off-road and powersports markets.”

Perfect for your next overland adventure or just blasting through the trails on your UTV, these lights will bring a dimension of exploration to your journey that will only enhance your Powered Forward lifestyle.

FEATURES INCLUDE:

• IPX67 rating

• Mounting hardware included

• DIY wiring included

• Plug & Play harness optional (ATODHV1)

“The products we’re bringing to consumers under the Autotek off-road brand are designs that have been years in the making. The new ATO Round LED Lights represent a high-value and high-performance alternative to competing products and feature best in class specs for useable voltage range, current draw, and output efficiency,” said Sherman.

Take on an adventure wherever it calls and embark with brighter lumens to display the journey ahead with ATO Round LED Lights. Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order. See full line details on the Autotek website at https://autotekcaraudio.com/.

Autotek joined the Maxxsonics family in 2004 and during its 30 plus years as a leader in mobile audio systems, Autotek has become one of the most respected brand names in the entire audio business. With unique amplifier designs, innovative multiaxial component speakers, and BASS-TEK cone texturing subwoofers, Autotek defines stylish products with superior audio quality. Delivering immersive musical bass with crystal clarity, car audio is Powered Forward to new standards of expectations. We love our music and our cars, and we have a passion for showing them off. The Autotek brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://autotekcaraudio.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Libertyville, Ill. – With COVID-19 shifting life in many ways, Maxxsonics USA continues to assist the fight against this global crisis by supporting local hospitals and businesses. Maxxsonics has now donated more than 25,000 masks and gloves across the Midwest offering assistance and support to those in need towards the battle against COVID-19.

Alden Stiefel, President/CEO of Maxxsonics USA said, “Maxxsonics USA is committed to helping medical staffs, hospitals, first responders, and various people any way we possibly can. We are excited to see other companies in the 12-volt industry join the efforts to help those in need.”

Maxxsonics encourages everyone to join us in the movement for getting crucial medical supplies to those who are in need of them.

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/

NEW for 2020, Crunch Smash amplifiers look to create rich, undistorted power, while maximizing space.

Libertyville, Ill. – NEW Crunch Smash amplifiers create a dynamic blend of rich playback and clean audio. Available in August of 2020, the Smash Series of amplifiers will integrate QTD Technology while featuring built-in electronic crossovers and will make audio sound smooth, fresh, and powerful.

Alden Stiefel, President of Maxxsonics USA said, “At Maxxsonics, product development starts in the field with our customers. Over the last several months, demand has increased for amplifiers that have a smaller footprint while still delivering superb performance at a reasonable price.”

Not only do these amplifiers feature the highest sound quality connection with quality RCA materials to help prevent interference and minimize distortion , but the Smash series creates more power in a smaller box. Smaller real estate makes it easier to tuck away any amplifier from this series, whether it’s the mono subwoofer, 2-channel, or 4-channel, Smash amplifiers will take up less room while maximizing audio power. Being able to maximize vehicle space, whether in the trunk, backseat, underseat, or anywhere in the vehicle, is what makes the Smash lineup stand out from any other Crunch amplifier.

FEATURES INCLUDE:

• LOW NOISE PREAMPLIFIER CIRCUIT: Maximum low voltage signal from the source unit comes into the amplifier through a low voltage circuit, which delivers minimal distortion through the amplification process.

• RCA INPUTS: Highest sound quality connection with quality RCA materials to help prevent interference and minimize distortion in the signal path.

• HEAT SINK QTD Technology Aluminum: Quick Thermal Dispersion Technology assures additional mass in the aluminum heat sink keeps the amplifier running cool with nearly undetectable distortions during normal music listening.

• LED SYSTEM PROTECTION CIRCUITRY DIAGNOSTICS: Monitor overload and speaker short protection with lighted indicators on the amplifier end panel. • POWER SUPPLY High-energy pulse-width modulated power supply delivers power with minimal impact on the electrical system.

• OUTPUT DEVICE TECHNOLOGY PRO-FI™ high-speed MOSFETS bring extreme power with high sound quality and minimum distortion levels.

“The Crunch product development team has designed this product in record time, or order to meet our customer’s demands. The consumer will not be disappointed!” concluded Stiefel.

Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order.

See full line details on the Crunch website at https://crunchcaraudio.com/amplifiers/smash/.

NEW for 2020, ZEUS Gamma subwoofers take the Hifonics spotlight at CES

January 6, 2020 -- CES, Las Vegas – Hifonics unveils the new, ZEUS Gamma (ZG) subwoofer lineup at CES 2020. The ZEUS Gamma subwoofer series includes both a 12 and 10 inch model. Delivering deep bass with undistorted levels of power and clarity, the series is pushing the high bar that has already been set by Hifonics and is poised to bring a new thrill of discovering huge bass impact in any song.   

Showing at the Westgate, Suite 360, during CES!

Brian Sherman, Vice President of Product & Marketing for Maxxsonics USA said, “Building an inexpensive subwoofer doesn’t mean it should be cheap or sacrifice performance, or quality, in any way. We used the latest COMSOL* software to design an excellent performing subwoofer, regardless of price.”

*COMSOL Multiphysics® is a simulation software for modeling designs, devices, and processes in all fields of engineering, manufacturing, and scientific research.

The technology in these subwoofers feature huge motor assemblies, multicoated aluminum formers (with flat wound high temperature voice coils) that show these subwoofers are meant to sound incredible, while handling plenty of power.

FEATURES INCLUDE:

• Dual 4 Ohm design
• Ideal for medium and large ported enclosures
• Thermal Formed Polypropylene ZEUS symbol and unqiue 6 spoke molded cone creates a strong cone face 
• Heavy gauge, powder-coated, stamped steel basket provides a solid base for the motor system and moving parts
• “Through the Frame Venting” with mesh grille
• Rear motor cover protects the back of the subwoofer

“Our team has been working on the ZEUS Gamma Subwoofer line for months to make sure it exceeds all expectations for installation, sound quality, and longevity. We are so excited that ZEUS Gamma is here for 2020,” Sherman said.

Full line details will be announced at CES and on the Hifonics website at https://hifonics.com/

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. 

For additional information, go to the corporate website at https://maxxsonics.com/

Maxxsonics is joining with support towards the Cooper Roberts Family Fundraiser

Libertyville, Ill. – Maxxsonics is joining with support towards the Cooper Roberts Family Fundraiser. The friends of the Roberts family have created this fundraiser on GoFundMe. Cooper’s spinal cord was severed and he has had many surgeries and now has been upgraded to a serious condition. The doctors have determined that he will be paralyzed from the waist down and has been in and out of consciousness and continually sedated due to the severe pain.

On the Highland Park cause and Cooper Roberts Family Fundraiser, Alden Stiefel, President of Maxxsonics, mentioned, “Here at Maxxsonics, we look to support those in need any way we possibly can. With the tragic events that occurred over the 4th of July weekend, I am filled with great sadness and look to contribute aid and support to the Cooper Roberts Family Fundraiser any way I can. A little donation and support can go a long way.”

Cooper is a fighter and fights every single day. Maxxsonics is joining the fight and cause with support and love towards the Cooper Roberts Family Fundraiser. With the high medical bills, treatments, therapy and all of the equipment and devices needed to help support Cooper through this difficult time, we find it here at Maxxsonics in our best nature to do our part for the community. Highland Park is a neighboring community to Maxxsonics. Please continue to keep the Roberts family in your thoughts and prayers while any help you can provide will be greatly appreciated. Follow the GoFundMe link to join the Highland Park cause and send support to the Cooper Roberts Family Fundraiser.

Established in 2001, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries while specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. In addition to creating audio products that thrive in adventure, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. For additional information, go to the corporate website at https://maxxsonics.com/.

Chicago, Ill. – September 24, 2018 – Maxxsonics USA announced a relationship with Kawasaki Motors Corp., U.S.A. to develop audio products to be included in their Kawasaki Genuine Accessory catalog for select side x side models.

Products will be offered exclusively through Kawasaki dealers and the Kawasaki website. This partnership will see Maxxsonics developing specific Hifonics branded audio products and systems for several Kawasaki side x side vehicles. The first Hifonics audio accessories are scheduled to begin shipping in Q4 of 2018.

Alden Stiefel, President and CEO of Maxxsonics USA said, “We are excited to partner with one of the most respected brands in the powersports industry. The audio quality and music power that our Hifonics brand is famous for is a perfect fit for the Kawasaki off-road enthusiast.”

The first machines that will see Hifonics audio upgrade products are the all-new MULE PRO-MX and the MULE PRO-FXR.

Hifonics will unveil a Kawasaki MULE PRO-FXR show vehicle to celebrate the relationship at the Maxxsonics booth during the 2018 SEMA show, booth # 60012.

Chicago, Ill. — Maxxsonics is saddened to announce that its Vice President, Ted Henricks, passed away suddenly on Wednesday morning, January 23rd at his home in McHenry, Ill.

Alden Stiefel, President and CEO of Maxxsonics said, “Ted was an incredibly talented co-worker who added so much value to our business, it truly cannot be measured. Maxxsonics is not just a company, it’s a family. It is my family. Many of you know Ted was also one of my closest friends; we worked together for nearly 25 years. Ted was the one of us at Maxxsonics who was most in love with the music and the passion that drives our industry. NEVER was his office quiet. Pink Floyd will live on at Maxxsonics forever in our memories of Ted. Ted leaves behind an influential legacy at Maxxsonics along with many great memories for all of us to cherish for the rest of our lives. It is with a very heavy heart that we hear the needle … lift from the vinyl on this incredible man’s life.”

Ted Henricks was one of the founding members of Maxxsonics in 2001. While Ted held several positions throughout the organization, he never drifted far from his passion of sales and marketing where he served as the company’s Vice President and TREMENDOUS comic.

The company has created a tribute page to share memories and post comments. https://maxxsonics.com/ted-henricks/

The family is planning funeral services in the next few days. Details will be posted on the tribute page shortly. For customers and friends who have questions, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.">Established in 2001, Maxxsonics USA Inc. the premier OEM audio supplier of audio solutions/systems for Kawasaki Off-Road Vehicles and Polaris® Off-Road Vehicles. Maxxsonics is a global leader in the mobile, marine and powersports audio industry, designing and manufacturing power amplifiers, speakers, sub woofers and accessories branded Hifonics, MB Quart, Crunch and Autotek. For additional information go to the corporate website, www.Maxxsonics.com.

CE GUYS retain territory for Maxxsonics USA as Michael Foundation looks to super charge all four brands.

Libertyville, Ill. – MB Quart, Hifonics, Crunch, and Autotek continue to grow across business units and has appointed Mr. Michael Foundation as Independent Sales Representative for the midwestern territory that includes Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Indiana, Kentucky, Ohio, and Michigan. Michael will be working closely everyday with National Sales Manager, Sam Dattalo, in bringing Maxxsonics to new heights of business.

Michael started as an installer in the 80s and 90s and then moved into a representative position for the Northern California and Northern Nevada markets in the early 2000s. From there, he went to the factory side of the business as Western Regional, National, and VP of Sales, all while owning several retail stores and a successful Northern California representative firm.

On Michael’s new position, Sam Dattalo commented, “Michael brings years of experience as a successful representative and he understands the culture of business and the technology of the audio game profoundly.”

In his new role, Michael will be hitting the road and working closely with our distributors and retailers while managing and training the representatives continuously within the midwestern states. In addition, he will be running day to day operations and working with all manufacturers, distributors, and retailers.

About becoming a new representative of all four brands of Maxxsonics, Michael said, “I am very excited to represent Maxxsonics and grow all four brands including MB Quart, Hifonics, Crunch, and Autotek. I am proud to be in a family of audio that is backed by years of success and continues to grow at a rapid pace.”

Distributors and dealers can reach out to Mr. Foundation directly via email.

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information, go to the corporate website at https://maxxsonics.com/

Sam Dattalo looks to boost sales efforts into high gear in 2020 and will play a pivotal role in managing the overall sales strategy

Chicago, Ill. -- January 6, 2020 — Alden Stiefel, President and CEO of Maxxsonics USA, announced today the promotion of Sam Dattalo to Vice President of Sales. In his new role, Mr. Dattalo will be managing the sales strategy of the organization’s distributor and aftermarket audio businesses.

Alden Stiefel, President and CEO of Maxxsonics said, “Sammy and I have worked together for decades. His extensive knowledge of consumer electronics, specifically the mobile audio business, is an essential part of Maxxsonics future. In 2020, I look for Sam to kick our efforts into high gear and continue the buildout of a top-notch sales organization.” 
Sam joined Maxxsonics in 2013 after a career path through consumer electronics as a Retail Salesperson and Manager at Music Car (located in Elmwood Park, IL) before joining Alden at Clifford Electronics, where he was a Central Regional Manager in the auto alarm business. 

Sam Dattalo, Vice President of Sales said, “I pride myself as a great communicator and I’m looking forward to continuing the synergies that have started with our ISO processes in our manufacturing and engineering teams. My goal is to have everyone, from finance to the warehouse, focused on a single path with the tools they need to win.” 

In 2000, Sam left Clifford to start his manufactures representative firm, Spectrum Sales, where he covered Central US and Chicagoland areas. Over the last six years, Mr. Dattalo has served as Maxxsonics’ National Sales Manager.

Sam added, “I feel that Maxxsonics is poised for a hugely successful CES in Las Vegas. Dealers should come and see us at the Maxxsonics suite located at Westgate (Central Tower), Suite 360.” 
The appointment of Mr. Dattalo to Maxxsonics senior management follows other recent announcements of Luis Larralde as Latin America Sales Director, Brian Sherman to Vice President of Product & Marketing, as well as Sherri Sawyer to Vice President: Finance & CFO. 

Stiefel said, “With more demands on his time, Sam has agreed to give up his adult baseball career. Good news for my team.” 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/

Chicago, Ill. -- February 18, 2020 -- Maxx Stiefel to head the global operations of Maxxsonics, while collaborating with CEO to continue positioning company growth. Chicago, IL — Effective February 11th of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that Maxx Stiefel will be promoted to Vice President General Manager.

Maxx came to the company after receiving his Finance degree from Tulane University and then his MBA from Chicago’s DePaul University, Kellstadt Graduate School of Business. Through the past several years, Mr. Stiefel has been in the role of Director of Project Management, managing engineering, tech support, and supporting roles in operations and finance. In his new role, Maxx will be overseeing many aspects of the company’s business initiatives. In addition, he will continue working with our oversea vendors and will continue his main focus on project management with new products and ISO overview.

Alden Stiefel, President and CEO of Maxxsonics USA, said, “In the last few months, we have really been focusing on creating a culture that is youth-spirited led, but also demonstrates great experience and knowledge on all phases throughout the industry. Maxx will become our tip of the spear in this company culture movement. Our customers are looking for innovation and speed and we are building our organization to accomplish that and more. We need aggressive, industry passionate leaders who can drive our business in the most important projects, vendors, and employees.”

Maxx will be driving the ISO process through all phases within all roles of the company, while making sure weekly and monthly objectives are being met through short and long-term strategic planning, developing, and implementing policies and procedures. Maxx will also be overseeing training programs for subordinate employees and ensuring that training objectives are met.
Maxx Stiefel, Vice President General Manager, commented, “In my time at Maxxsonics, I have focused on the Finance and Business Analytics groups. This includes our 2019-2020 work in preparing Maxxsonics for ISO and our US and foreign based team for real growth within our core aftermarket and OEM business.”

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/

September 2021 marks the 20th Anniversary of Maxxsonics USA

Libertyville, Ill. – Founded in 2001 by a handful of consumer/mobile electronics veterans, Maxxsonics USA has grown into a flourishing culture, following, and lifestyle featuring car enthusiast individuals inspired by audio that crave installations in every machine and vehicle with superior sound. Now with a fully dedicated team who live and breathe that same passion for audio in all of the products they design, Maxxsonics USA continues to pave the way in possibilities for what audio can sound like when pushed to the limit in any machine or vehicle, no matter the installation size.

Starting as a “mobile-only” business and expanding horizons into Marine, then UTV and Off-road, there are now many different product offerings for many selections of machines or vehicles. From MB Quart Nautic speakers for every on-the-water boat adventure to Hifonics ALPHA amplifiers that are so compact in size that fit in nearly any vehicle space, Maxxsonics USA has created products that offer possibilities in any scenario, wherever the adventure may lead.

On the 20-year company journey, Alden Stiefel, President of Maxxsonics USA, said, “From starting as a “mobile-only” business and expanding into explosive growth in the Powersports industry with MB Quart and Hifonics being OEM for Polaris and Kawasaki, I am honored and excited to see the Maxxsonics USA story and trajectory unfold in such a short period. From the expansive product offerings across the entire family of audio brands to the ever-growing company size including, the opening of an entirely new facility in Arizona – Maxxsonics USA is a testament of audio dedication, brand loyalty, and expanding horizons into what the future may hold.”

With product offerings growing throughout the decades in nearly every aspect of travel and lifestyle, so has the staff and company size. Over the last two decades, Maxxsonics USA has grown from a small, single-digit employee-size company to a larger middle-size company that has now expanded into Arizona. In 2001, Maxxsonics USA started as a small office building in Lake Zurich, IL, and then moved to a larger building while remaining in the same northwest suburb Chicago.

A few years ago, Maxxsonics USA moved to an even larger office building with an expansive warehouse facility in Libertyville, IL. This past year Maxxsonics USA even opened its doors to an ALL-NEW Arizona facility to focus and improve R&D, model-making, and environmental testing capabilities. A growing product selection and ongoing presence at events and trade shows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch, and Autotek. From Jeep Beach to Sand Sports Super Show, SEMA, to Overland Expo, Maxxsonics USA continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.

Brian Sherman, Vice President of Product & Marketing, also said, “I have been with Maxxsonics for almost 75 percent of the company’s existence, and I am extremely proud of all that we have been able to accomplish. Under Alden's leadership, we have steadily grown into a leading supplier in a very competitive market. 20, greatly successful years is the result of our team's efforts to push the envelope and improve on what we all do every day. It is that dedication from our team that gives me an immense sense of pride to work at Maxxsonics.”

A crucial milestone has been the growing partnership and collaboration with OEM suppliers that include Polaris, Kawasaki, and CFMOTO. With these well-known and high-tier brands, Maxxsonics USA has developed, collaborated, and brought to fruition audio kits for multiple vehicle lineups that include the Polaris Ranger, Polaris RZR, Honda Talon, and Kawasaki KRX. With these ongoing partnerships and room for more in the future, Maxxsonics USA continues to push horizons in every corner of machine and vehicle.

Adding to the rapid growth of Maxxsonics USA and a reflection of the last 20 years, Sherri Sawyer, Vice President of Finance & CFO, known as Employee #1, who helped start and build the company up for what it has grown into today, added, “To be a part of this family company from the first day and to see what it’s grown into is truly special. From the rapid growth of variety in product selections to the simultaneous increase in employee size, Maxxsonics has turned into an audio beacon for car enthusiasts, music lovers, and everything in between. I’m so happy to continue to be a part of the rich history and evolving Maxxsonics story.”

Over the last two decades, Maxxsonics USA has continued to define the standard in audio and push the possibility of innovation with products for any occasion and need. In 2021, Hifonics launched the ALL-NEW ZEUS Theta amplifier line that was crafted and designed specifically in remembrance of Mr. Tremendous, Vice President of Sales & Marketing, Ted Henricks. These special amplifiers capture the pulse of Hifonics and the inspiration that Ted left on Hifonics as a brand and Maxxsonics as a company. ZEUS Theta amplifiers carried on Ted’s mission of perfecting customer service towards others with 110 percent high-quality audio, as Ted brought to his job at Maxxsonics every single day. For every off-road adventure that turns into a canyon of darkness, there are Autotek LED Round Lights to shine brightness upon the unknown, and for any narrow forest mountain trail that demands concert levels of sound, there are MB Quart Universal Overhead Systems that will project music that will be heard from miles away.

From milestone innovations like affordable Class-D to illumination on speakers and amplifiers and the newly announced Jeep Tuned Audio Kits for Jeep Wrangler (JL)/Gladiator (JT) vehicles - across the entire family of audio brands, Maxxsonics USA keeps pushing the boundaries for creation and innovation with products and solutions for every adventure and calling. Here’s to an incredible 20th anniversary while it’s time to turn the page toward the horizons of the future on what tomorrow will bring. For more details on Maxxsonics USA or the entire family of audio brands, visit the website at https://maxxsonics.com/.

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Beata (a.k.a. “B”) has been promoted to Director of Customer Support

January 14, 2020 -- Chicago, IL — Effective January first of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time customer Service Manager will be taking on new critical roles for Maxxsonics. Ms. Wasilewski has been with Maxxsonics for 15 years and in this new role will be working to integrate Maxxsonics’ customers like Polaris and Kawasaki OEM businesses into Maxxsonics inventory forecasting and business planning.

Brian Cooper, Senior Purchasing Analyst with Polaris said, “In an environment of time crunches and fixing things gone wrong, working with Beata is a refreshing break from the norm. Any vendor which can support our needs with 2 emails and a bi-weekly 10 minute phone call is one I’m happy to buy from. There are no problems and no constant changes, just quick, effective communication and consistently easy management.”

Beata, or “B” to those who work with her on a daily basis, will continue handling OEM inventory and scheduling, rolling 6 and 12 month forecasting, and will remain the point of contact for new and current OEM customers. Ms. Wasilewski will also continue in her role managing Maxxsonics core business customer service in the aftermarket audio category for domestic and export national chains, independent representatives, and distributors. In the months to come, she will be helping to facilitate the implementation and testing of a major SYSPRO ERP upgrade.

Beata Wasilewski, Director of Customer Support commented, “I am so excited to see how our systems and people are being upgraded across the organization. Alden has a saying: ‘The customer is always first.’ It doesn’t matter if it’s a young person, choosing their first adult subwoofer, or an OEM executive, modifying a 50,000 piece order — for us, they are all customers and we are striving to make the Maxxsonics experience world class.”

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com/

Rob Anderson has been promoted to Marketing & Creative Director

Chicago, Ill. — Effective February 3rd, of the new decade, Alden Stiefel, President and CEO of Maxxsonics USA, announced that his long-time senior graphic designer, will be taking on new critical roles for Maxxsonics in the Marketing & Product development departments. 

Mr. Anderson has been with Maxxsonics for 8 years and in this new role will be heading the development and execution of creative and marketing solutions. Rob also looks to further develop the Maxxsonics creative efforts in pushing the company into the next decade with creative vision, hands on direction, while overseeing the entire marketing process.

Alden Stiefel, President and CEO of Maxxsonics USA, said, “I have had the pleasure of working with Rob for nearly a decade now, and his extensive knowledge from the product, company, and industry has proven to be a crucial keystone to our continuing success at Maxxsonics. I’m looking forward to  collaborating with Rob, as the new Marketing & Creative Director, and seeing where he takes the Marketing department this year and beyond.”

Rob will continue translating business and brand goals into innovative, meaningful, and differentiated creative experiences, while engaging with customers, and the industry, via trade and consumer shows.

On his new position, Jarod DeAnda, Industry Host, commented, “Working in the automotive and audio industry, you need to be passionate about what you’re doing, especially engaging with your existing and potential customers. Rob’s genuine passion and authenticity for the industry has helped him progress greatly in his career.”

Rob Anderson, Marketing & Creative Director, concluded, “Being a part of this industry has been the goal my entire life and that has now turned into a dream come true with this new transition. I’m excited to establish and oversee new marketing ideas and design efforts while being a part of a fun and successful environment.”

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles.

For additional information go to the corporate website at https://maxxsonics.com

Maxxsonics USA is now better equipped to enhance its Quality Management System

Libertyville, Ill. – ISO 9001 Certification involves certifying company department processes from the Master organization flow chart, down to the individual processes, and even to their respective forms and outputs.

Maxx Stiefel, Vice President General Manager at Maxxsonics USA said, “I feel that this was an incredible learning experience for the company as a whole and believe that the ISO 9001:2015 standard will help Maxxsonics provide its customers with the best quality products on time and consistently. Certifying the Quality Management System on Monday was a milestone for Maxxsonics and the results from the ISO certification audit epitomize the successful future for the company and its customers!”

Through non-conformity and corrective action documentation, the company is now better equipped to enhance its Quality Management System (QMS), quality policy, quality objectives, and continual improvements. Brian Sherman, Vice President of Product & Marketing for Maxxsonics USA said, “We’re excited to gain our ISO certification. It represents a significant evolution in our processes and has us poised to better serve all of our customers, especially our OEM clients. The team at Maxxsonics all joined forces and willingly embraced the changes required to make this happen. I’m proud of what we’ve done here and we’re excited to show the world the great products that are a result of this evolution. Hats off to Maxx Stiefel for making this happen!”

In addition, ISO 9001 Certification also promotes interdepartmental crossfunctionality in regards to communication and job responsibilities, as well as encourages Advance Product Quality Planning (APQP) within its master flow chart and quality planning process. APQP drives the Plan-Do-Check-Act procedure advancing the checks and balances (2-step verifications) within the organization.

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off -road vehicles and Polaris® off-road vehicles.

For additional information, go to the corporate website at https://maxxsonics.com/

Long Beach, Calif. -- February 20, 2019 – Maxxsonics USA, based outside of Chicago, announced that it is returning to KnowledgeFest in 2019 in a big way.

According to Alden Stiefel, President and CEO of Maxxsonics, “We have committed to all three KnowledgeFest shows for 2019 starting off in Long Beach in February. We will be showing off the new Hifonics ALPHA line for brick and mortar dealers as well as powersports from MB Quart and Hifonics.” 

Sam Dattalo, National Sales Manager for Maxxsonics said, “We are excited to see the dealers in Long Beach, Indianapolis and Dallas after an incredible preview of the ALPHA line at SEMA and CES. Retailers are going to be excited to see how we are expanding our successful ELITE program to help maintain dealers profitability with really exciting products.”  

The Hifonics training for Long Beach is:

Monday, February 25
Time: 10:15 am - 11:15 am

Meeting Room: Seaside 5B

Please take the time to get your seat. 

http://www.knowledgefest.org/knowledgefest/item/263-hifonics-training

Full line details on all ALPHA products are at:

https://hifonics.com/mobile/alpha/

Pricing, Specifications and Performance Subject to Improvement without Notice.

Established in 2001, Maxxsonics USA Inc. the premier OEM audio supplier of audio solutions/systems for Kawasaki Off-Road Vehicles and Polaris® Off-Road Vehicles. Maxxsonics is a global leader in the mobile, marine and powersports audio industry, designing and manufacturing power amplifiers, speakers, sub woofers and accessories branded Hifonics, MB Quart, Crunch and Autotek. For additional information go to the corporate website, www.Maxxsonics.com.