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North Andover, MA – September 17 , 2020 – Mobile Electronics Magazine features great information for Selling Vehicle Safety Systems for Advanced Driver Assistance Systems (ADAS) brought to you from the Vision Zero Automotive Network. Vision Zero is dedicated to raising awareness about the importance of safety equipment in vehicles. Join us as we highlight these technologies and discuss sales strategies retailers can implement today.   Selling Vehicle Safety Systems Words by Dave MacKinnon Successful mobile electronics retailers need to be a jack-of-all-trades—and yes, dare I say it, masters. While many of us love creating bespoke audio systems that combine creativity and unique fabrication techniques, just as many retailers excel at remote starter installations or lighting upgrades. One category which deserves more exposure and emphasis is... Read the rest of the article HERE.     
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[Watch] on Vimeo [Listen] and Subscribe on Apple Podcast [Listen] and Subscribe on SoundCloud  [Read] the on the digital platform for Mobile Electronics magazine    Focus and Finish Strong It’s time to make the most of the opportunity.   We are facing many challenges as an industry. We experienced a lapse in business, followed by a huge increase, and major product shortages. What could be next? No one really knows. Here’s what we do know: You’ll be opening your doors with great expectations, focused on closing the sale and delivering the highest quality customer service, along with keeping your team motivated and happy. In the midst of your daily mission, it’s important to review your numbers and ensure being busy translates to growth and prosperity.   Track and review your business’s performance The first two quarters of the year are behind us. The third quarter is in play. How we finish this one is essential when it comes to setting up your business for the final quarter of the year. Some of us view this with anticipation and others with trepidation. Regardless of your outlook, it’s imperative to focus on making the numbers at this all-important time for your business.…
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Read the on the digital platform for Mobile Electronics magazine [Click Here]     Need Some Facetime? Nothing can replace face-to-face networking with others in our industry.   From the beginning of the coronavirus outbreak, we’ve had to give up many things for the sake of our health and the health of others—all with consequences. We have sacrificed much, and hopefully, this will save many lives and eradicate the virus in the end, allowing society to resume normal life. Until then, we must learn to adapt and create our new normal. We have adopted practices based on a bit of science, politics and hopefully some good old common sense. With that, we should all look forward to resuming life aware of the current pandemic. As I look forward to the future of face-to-face events, I am hopeful that those of us who provide them will create innovative ways to enjoy networking, education and the recognition we have come to cherish at the Mobile Electronics Industry Awards.   Is there a replacement for face-to-face events? Let us explore some possibilities. When the pandemic started, we at MEA, as well as many manufacturers in our industry, launched webinars. These webinars help keep…
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Read the on the digital platform for Mobile Electronics magazine [Click Here]     Knowledge of your inventory can make or break your business.   This is one of the most feared questions when making the sale: “Do we have that in stock?” As retailers, I am reasonably sure you have had to walk or reschedule a much-needed sale at one time or another because we thought we had something only to find out it wasn’t there when we needed it most. Hopefully, you’ve found a system to mitigate this issue. If you’re still working through it, allow me to offer some ideas that might get you on your way to a healthy understanding of your inventory. What’s in the barn?   Knowing what you have available to sell is paramount. Your customer expectation for product availability was made when you sold products and services. To find out post-sale that your product isn’t actually available leaves you in a compromised position. Now you must come up with a reasonable explanation. This situation happens all too frequently and, for the most part, it can be completely avoided.   Count it, then count it again Counting your inventory is the first step…
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Read the on the digital platform for Mobile Electronics magazine [Click Here]   Want to Win at the Awards? You Will Be the Judge of That! Tell the industry your story and get ready to rise to the top. When it comes to your Mobile Electronics Industry Awards, you can count on the process to be fair to everyone in our industry. We at the Mobile Electronics Association consider the integrity of the Industry Awards our highest priority. We know the industry counts on us to manage a fair process that accounts for all aspects of the program. To that end, each year we pick an esteemed panel of judges who review and cast their vote for each of the Top 12 categories. In addition, we have an audit team that oversees and reviews the voting process. These teams are made up of past winners, staff and an outside accounting firm which will audit the results. The Mobile Electronics Industry Awards comprises a months-long process to recognize and honor those in the industry who best exemplify the professionalism, business ethics, service and expertise we want consumers to think of when they do business with us. Candidate companies and individuals submit…
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Read the on the digital platform for Mobile Electronics magazine [Click Here]   In the midst of a pandemic, we must apply lessons learned to ensure the survival of our businesses for the future.   Experience is the best teacher—although the test is given first, and then the learning begins. Like many of you, I run a small business. The Mobile Electronic Association is considered a small business by any standard. We have just a few team members who do an incredible job serving you as a member of the association. Our mission is to educate, inform and empower you to succeed in your business. We do this not out of obligation, but out of love for the industry. That industry is you! Many of the calls, emails and messages we get from you relate to support you need to make the right decisions. For example, as a member, you may be using our point-of-sale software. As a result, you may need to know how to do something to improve your experience with that software. However, member inquiries for support go far beyond software. That’s what I would like to address now.   As your industry association, we are here…
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