The customer has difficulty understanding or accepting what is (and isn’t) available to them product and functionality wise. They are asking for things products I sell just don’t do.
The customer is apprehensive about how any aftermarket products affect their vehicle warranty.
The customer has a low perception of what aftermarket 12-volt products should cost and often don’t want to buy because of it. They simply expected something to be a fraction of what it really costs.
Our sales people/installers do not present products and solutions very well in all the categories. We know we could do better at salesmanship and product knowledge to close more sales.
Our store is not as customer friendly as we know it should be. It could be merchandised, organized and decorated to be more appealing to the customer’s perceptions and we know it.
Our installation capability (staffing, facility, and/or tooling) is always our limiting factor.
The customer’s vehicle itself presents the greatest challenge, regardless of cost, skills or customer awareness. Cars are simply getting much harder to work on.
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