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John Driscoll Promoted to Southeastern Regional Manager of Mobile and Powersports at MAXXSONICS

Planning to maximize new Mobile and Powersports opportunities, newly promoted John Driscoll looks to bring Maxxsonics new business

Libertyville, IL – Effective Monday, January 16th, 2023, John Driscoll will be promoted from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports at Maxxsonics. John’s main focus will be on planning territory development, traveling the territory to build new business opportunities, and developing new distribution partners to better service the southeastern region.

On his new position, John Driscoll of Maxxsonics said, “I am excited to be working with our team of industry veterans in the Southeast region of the US. The Maxxsonics family of brands offers a comprehensive variety of 12 volt products for the Automotive, Marine and Powersports markets with solid growth opportunities in all channels of distribution.”

John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, and 1992. John grew to Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree. Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers, including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile.In 2012, John entered the Powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets). In 2020 John joined Maxxsonics and is looking to extend his outreach of product knowledge and industry experience with his promotion from Regional Sales Manager to Southeastern Regional Manager of Mobile and Powersports.

On John’s new position, Sam Dattalo, Vice President of Sales, said, “I am thrilled to have John take on these new responsibilities, and I am excited to see the growth and opportunities he brings to Maxxsonics. From traveling the territory to grow business to continue building new and current relationships for the stability of Maxxsonics, John Driscoll looks to catapult Maxxsonics into 2023 and beyond with his expertise and industry knowledge. I am confident with these new responsibilities and roles that he will continue finding abundant success and company growth."

John brings over 30 years of experience in the consumer electronics and Powersports industries, making this promotion a perfect fit and mold into 2023. Maxxsonics is excited to see what growth and opportunities John will bring to the company as he looks to expand the Maxxsonics family of audio brands and share more of his impressive assortment and industry knowledge of products in the future.

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world. For additional information, go to the corporate website at

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