34 Year Industry Veteran Brings Proven Sales and Market Expertise to Directed’s Sales Leadership Team

VISTA, Calif. (April 3, 2018) Directed, a leader in the automotive aftermarket and connected car space, announced today that Alan Birce has joined the company as Vice President of Sales, Canada. Birce will lead Directed’s sales efforts in Canada and drive Directed’s aggressive growth plans in remote start, security and connected products and services.

"Al brings over three decades of experience and accomplishments to Directed,” said Bob Struble, Directed CEO. “His proven sales, product and market expertise will help ensure Directed maintains its preeminent market position in Canada. Al has a passion for our business that I find infectious. I’m thrilled to add him to our Global Sales Leadership team, and welcome his leadership and vision."

Prior to joining Directed, Mr. Birce led AB Innovation Agency, representing Directed products and services in Western Canada. He has extensive industry and channel experience, launching new products and specifically skilled in balancing the owner buyer, sales floor and technical installation bay needs.

"I’ve enjoyed working with the team at Directed over the past 27 years, and I’m ecstatic with the opportunity to build on Directed's leadership position across Canada," added Mr. Birce. "It's the right time for this step, and exciting time for me and Directed, and I'm elated to join the team and help drive our growth strategy."

Experienced Finance Veteran Brings Business Leadership and Insight to Directed

VISTA, Calif. (October 23, 2019) – Directed, a leader in the connected car and automotive electronics aftermarket space, is pleased to announce that Clarissa Zulick has joined the company as Chief Financial Officer. Reporting to CEO Bob Struble, she will sit on the Executive Staff and oversee all aspects of Directed’s finance and human resources functions.

“Clarissa came to Directed on an interim basis in June and her efforts and performance made it an easy decision to make her a permanent employee,” said Struble. “She was instrumental in our recent effort to spin Directed out of our parent holding company and set us up as a standalone, and has excelled in managing our financial and HR functions.”

Before joining Directed, Ms. Zulick served in several executive roles across industries including consumer products goods, computer hardware distribution and medical device manufacturing. She most recently served as CFO at Mamma Chia and COO/CFO at Arbitech. As an operator, Clarissa has driven significant value creation across several businesses. She earned her Bachelor of Science in Math Applied Science at UCLA and her MBA from Yale.

“I’m thrilled to join Directed as CFO,” added Ms. Zulick. “In the few months that I’ve been here, it has been exciting to see how Directed is leading innovation in the aftermarket automotive space. I couldn’t pass up the opportunity to continue working with Bob and his executive team to further grow the brand and bring value to our channel partners.”

Ms. Zulick is based out of Directed’s Vista, California office.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (January 16, 2018) Directed is pleased to announce it has acquired Alcohol Detection Systems (ADS), a leading provider of breathalyzer-based ignition interlock devices (IIDs). ADS provides IIDs under its Determinator® product line, which Directed will maintain moving forward.

Evolving state regulations that require IID devices in DUI and DWI remediation programs have propelled the growth of the IID market. A growing body of evidence shows that IIDs have a positive effect on reducing the incidence of drunk driving.

“Ignition interlock devices really do save lives, and the growth of the IID market has been driven by the major benefit they provide to society,” said Directed CEO Bob Struble. “Directed and ADS share core technology, and we are confident that by bringing our leading product design, technical service, and distribution capabilities to the IID market, we will rapidly expand ADS’s business. IIDs are primarily installed by mobile electronics retailers and auto service shops, and we are excited to bring this new business opportunity to our longstanding partners.”

ADS Founder, Nick Cassiere commented, “We believe we have found an ideal partner in Directed. Directed’s national distribution and service footprint will allow us to expand quickly. I’m enthusiastic to push forward with the Directed team and bring the important benefits of our products to more drivers.”

ADS products are easy to install and use. During remediation programs, users have IIDs installed in their cars, and the devices ensure that the driver successfully passes a breathalyzer test before allowing the car to start. It is typical for IIDs to be recalibrated on a regular basis and then uninstalled upon program completion.

Directed is a division of DEI Holdings, a portfolio company of Boston-based private equity firm Charlesbank Capital Partners, LLC. Charlesbank acquired DEI Holdings in 2011. “We are pleased to support the expansion of Directed and to help bring together two complementary companies,” said Ryan Carroll, a Charlesbank Managing Director. “We look forward to a successful integration building on the cultural similarities, talent, and best practices of these two companies and to a stronger future as one entity.”

Any dealers interested in learning more should call 1-800-677-1361 or visit directed.com/ads/.

3-20-2017 -- The Board of Directors of DEI Holdings, Inc., parent Company to Directed, has announced the appointment of Robert J. Struble as CEO of Directed, effective immediately.

Struble brings his extensive background and success in consumer electronics to Directed. Most recently the CEO and Founder of iBiquity Digital, Struble is a pioneering and respected consumer technology leader.

Jim Minarik, Chairman of DEI Holdings’ Board, said, “I have known Bob for nearly twenty years and am very excited to welcome him as Directed’s new CEO.  Bob’s success at building iBiquity and HD Radio technology from its infancy to mainstream adoption and an ultimate sale of the business speaks volumes about his tremendous talent and abilities. We look forward to having Bob lead and grow Directed’s industry-leading vehicle security and remote start business, our connected car business with Viper SmartStart and other products, our Usage Based Insurance (UBI) business, as well as develop other exciting new products and services for emerging mobile markets.” 

Struble's appointment was the culmination of an extensive national search by DEI. Struble will sit on and report directly to the DEI Board and will be based at the Company’s Vista, California, headquarters. He will lead a team of over two hundred associates in the United States and Canada. 

“I’m honored to take on the leadership of Directed and carry on the incredible legacy built by Jim Minarik and Darrell Issa before him,” said Struble. “Directed has some of the most respected brands and leading technology in automotive electronics. The opportunity to take these great businesses forward and add additional growth drivers was incredibly attractive. The broader connected car space is exploding, and Directed will be a major participant. I’m also thrilled to be working closely with Kevin Duffy and his great team at Sound United under the broader DEI umbrella.”

Prior to leading iBiquity, Bob managed several technology businesses at Westinghouse and was a strategy consultant at McKinsey and Company. He earned his BS in Engineering from MIT and his MBA at the Harvard Business School.

Improved Design Features High-Visibility LEDs for Enhanced Security and Long-Range Antenna for Added Range

VISTA, Calif. (November 19, 2018) – Directed announced today a new, improved control center for its industry-leading DS4 products. The new XDR Control Center features a long-range antenna, a pair of high-visibility blue LEDs, and a control button. It is now shipping with all new DS4 RF remote systems.

“The XDR Control Center continues Directed’s record of innovating, enhancing and expanding our DS4 ecosystem. XDR means Xtreme Digital Range: this antenna delivers twice the range of its predecessor and lightning quick confirmations when paired with 2-way remotes,” said Directed SVP of Product Management James Turner. “Our engineering team spent months optimizing the design to ensure groundbreaking performance. Some other long-range RF technologies are susceptible to interference in high humidity conditions like snow or rain.Not the XDR. We employed proprietary trace antenna design and robust power management circuitry to deliver maximum predictable range in any condition.”

The XDR Control Center features transverse mounted blue LEDs that are more visible inside and outside the vehicle. It works with both DS4 and DS4+ systems and is backward compatible with all Directed 900MHz LCD 2-way, LED 2-way 5-button, LED 2-way 1-button, 1-way 5-button, and 1-way 1-button remotes.     

All DS4 RF remote start and security systems are now shipping with the new XDR Control Center. It will be available as a separate upgrade under part number 6867T in December.

Go to www.directed.com/ds4 to learn more about DS4 technologies.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

New and Updated Sensors Make Installation Faster and More Profitable

VISTA, Calif. (January 08, 2019) – Directed today announced the addition of two new DS4 security sensors to its ecosystem of DS4 products. Since its founding, Directed has been at the forefront of automotive security, and these new security-specific sensors build on that legacy.

The 8604W is a multi-function sensor that connects to DS4 systems via Bluetooth, and provides multiple functionalities and uses. The 8604W is truly wireless and is battery powered with an estimated 5-year battery life. Like all accessories for the DS4, it is configurable via the Directlink Mobile app. The 8604W can be configured in three innovative ways – as an impact sensor, a tilt sensor, or as a hood or door trigger. It is configurable to perform just one of these functions or all three at the same time. 

The 8508D dual-zone proximity sensor is an update to Directed’s 508D. The 8508D sensor connects to DS4 systems via D2D2.0 and provides adjustable inner and outer fields via the Directlink mobile app. It detects moving high-density objects using digital field-disturbance technology and provides warn-away and fulltrigger warnings to the DS4. The 8508D is ideal for convertibles or any vehicle where a customer may want to protect the interior contents from theft. It features a single D2D2.0 connection for communication and power, as well as a D2D2.0 pass-through port to add additional sensors. 

“In 2019, we launched a number of security-only options for DS4. In 2020, we’re expanding our DS4 security options with the most cutting-edge sensors ever created in our industry,” according to James Turner, SVP & GM, Remote Start and Security at Directed. “The 8604W and the 8508D sensors add to the ever-growing DS4 ecosystem, providing faster, easier installation options for both technicians and consumers. Whether you’re protecting a convertible or a box truck, Directed has the best security options in the industry.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Control Center Ensures a Great DS4 Experience Whether the Customer Purchases an RF Kit or Not

VISTA, Calif. (August 5, 2019) – Directed today announced it is now shipping a new D2D Control Center for DS4/DS4+ systems – the 8620D – which will enable faster and more efficient installation of DS4 and DS4+ systems when used without a Directed RF kit.

The 8620D is a plug and play control center that connects to the DS4/DS4+ via one of the D2D 2.0 ports on the module, and includes a programming button and features the same LED flashing style as the new XDR control center.

“With the 8620D, we are responding to feedback from our valued installer partners. Before its release, technicians were required to hardwire an LED and valet switch into the DS4 if they weren’t using one of our RF kits,” said James Turner, SVP Core Product Planning. “With the 8620D, it’s easier for install techs to use the Directlink mobile app for programming. Plus, vehicle owners will love the fact that they can easily add their system to the SmartStart mobile app for convenient Bluetooth® control.”

The 8620D replaces the current wired LED/Valet switch in existing DS4/DS4+ systems and will be available as a separate part number for existing systems.

“The 8620D simplifies the DS4/DS4+ install for expediters who are selling 3x Start and still need to access control menus and BLE pairing on the DS4 and the DS4+,” according to Turner. “Because the 8620D connects to the DS4/DS4+ via an included D2D RF cable, adding an RF kit will be even easier if the customer decides to upgrade later on.”

To learn more about DS4 technologies, go to www.directed.com/ds4.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Breakthrough Plug-n-Play Factory Fit Capability for Rogue, Rogue Sport, and Qashqai

VISTA, Calif. (November 19, 2018) – Directed today further expanded its DS4 T-Harnesses making Nissan installations even easier. The THNIN5 is a plug-n-play solution for 2014-2018 Nissan Rogue and 2017-2018 Rogue Sport and Qashqai. The THNIN5 is compatible with both Smart Key and Regular Key systems.

“We’ve focused our innovation at Directed on addressing the challlenges faced by our install tech partners in the bays,” said James Turner, Directed SVP of Product Management. “We constantly seek out their feedback and use it to guide the efforts of our engineering, product development and technical support teams. That partnership delivers breakthrough products like the THNIN5.This plug-n-play solution for the Rogue, Rogue Sport, and Qashqai will save technicians hours of time in the install bay.” 

Directed T-harnesses utilize factory connectors for a faster, seamless installation.

Go to www.directed.com/ds4 to learn more about DS4 technologies and www.directechs.com to find out about Directed’s entire T-Harness lineup.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Directed Announces Promotion of James Turner

Today, Directed announced the promotion of James Turner to Senior Vice President, Product Management and Engineering.

Vista, CA (September 28, 2016) – Directed, a world leader in automotive electronics, is pleased to announce the recent promotion of James Turner to Senior Vice President of Product Management and Engineering.

A mobile electronics industry veteran, James has over 20 years of experience, and has been with Directed for the past 15 years. In his new role, James will be responsible for leading the company’s Product Development, Product Management, Hardware, Software, Technical Writing and Validation teams. This new title reflects the high level of responsibility that James has assumed since the beginning of the year. 

“Over the years, James has developed the experience, expertise, and leadership skills that have truly contributed to Directed’s track record of success,” said Tarek Kutrieh, President of Directed. “As Senior Vice President, I am confident that he will continue to be an invaluable asset as we lead the automotive electronics industry into the future.”

James will continue to report to Directed’s President, Tarek Kutrieh, in this new role.

Adds Experienced Mobile Electronics Factory and Independent Reps

VISTA,Calif. (September 21, 2018) – Directed today announced the addition of Eben Sheldon and The Best Reps to its New England sales organization. Eben Sheldon, Directed Sales Manager, will cover southern New England. The Best Reps, led by Principal John Ripley, will focus on Boston and northern New England.

Mr. Sheldon has an extensive background in mobile electronics sales with experience in both the retail and car dealer channels. He has worked as Sales Manager at Directed for the last year and previously worked for Alpine Electronics.

Mr. Ripley and his team at The Best Reps bring a wealth of expertise, knowledge and dedication to the customers in the New England area, having represented numerous mobile electronics brands in the territory for over 10 years. The Best Reps will improve Directed’s coverage, go-to-market execution and client service.

Al Fontane, Directed’s VP Sales Eastern Region, speaking from New England where he is leading in-market training this week said, “I’m thrilled to upgrade my team in New England with Eben, John and The Best Reps. We are now ideally positioned to bring all of Directed’s latest offerings – Remote Start and Security, Connected Car, and our recently acquired Ignition Interlock business – to our great 12 volt retail partners in New England. We’re primed for a fantastic selling season.”

For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (September 18, 2017) — Directed has announced the release of Viper and Directed SmartStart 4.3.3, the latest versions of its connected car SmartStart app.

SmartStart 4.3.3 has several important upgrades for users. Most importantly, 4.3.3 enables SmartStart users to enjoy all the benefits of Directed’s award-winning DS4 digital remote start and security system, including free Bluetooth-enabled smartphone control. The release includes iOS and Android apps for both the Viper and Directed brands.

“SmartStart 4.3.3 is an important step forward for Directed,” said Geoff Weathersby, Vice President, SmartStart Product Management. “The DS4 system was designed to take full advantage of SmartStart and bring users incredible new benefits, and 4.3.3 is the app release that makes that possible.” Directed also added widgets in 4.3.3 for faster access to vehicle controls. The release adds new user-selectable dashboards, including Map and Security-only views, which complement the existing modern and classic dashboards.

Users can learn more about Viper SmartStart and Directed SmartStart by visiting www.mysmartstart.com.

The new DS4 Digital Systems feature four key technologies that are integrated into one single and powerful device: Its remote start, security, interface, and Bluetooth® features all work seamlessly together with the vehicle’s existing systems to enable a connected-car experience like no other. DS4 utilizes the latest technology to radically streamline the installation process, provide extended consumer functionality, and simplify inventory stocking and merchandising. To learn more about DS4 technologies, go to www.directed.com/ds4.

Not a Directed Dealer? Please visit www.directeddealers.com, or call 1-800-876-0800 to become a Directed Dealer today!

VISTA, Calif. (April 23, 2018) – Directed is pleased to announce the introduction of its award-winning DS4 technology into the Automate family of products.

The new Automate DS4 Digital Systems feature four key technologies integrated into one powerful platform. Remote start, security, interface, and Bluetooth® all work together seamlessly with the vehicle’s existing systems to enable a connected-car experience like no other. DS4 utilizes the latest technology to radically streamline the installation process, provide extended consumer functionality and simplify inventory stocking and merchandising.

Automate DS4 Digital Systems offer new and exciting features that will give authorized Automate dealers faster installations which means more vehicles through the bay and increased profits. The available and optional shock/tilt/temperature sensor allows DS4 Digital Systems to provide ultimate protection for the vehicle.

With DS4 technology comes DirectLink, a new proprietary wireless programming connection between the service technician and the system module in the vehicle via the integrated Bluetooth® technology that reduces errors and installation time. DS4 Digital Systems also provide near-range smartphone control for consumers when paired with the Directed SmartStart mobile app.

According to James Turner, SVP Product Development and Technical Services, “Bringing the Automate brand to the DS4 family of products helps support our new car dealer channel with state-of-the-art technology and multiple control options from entry-level to top of the line.”

The product line is based on the DS4AP and the DS4A. The DS4AP feature’s Directed DS4+ technology with on-board relays. The DS4A does not include on-board relays and is appropriate for newer vehicles including many Push-to-Start applications. Additionally, Directed is offering seven different Automate RF kits that run the gamut from entry-level one-button remotes to 1-mile LCD screens.

To learn more about the addition of Automate-branded product to the DS4 family visit www.directed.com/ds4.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer or call 1-800- 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Automate® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Awards Honor Directed’s Commitment to its Dealer Base

VISTA, Calif. (September 16, 2019) – Directed announced today its Top Gun sales award winners for 2019. The awards recognize superior customer service and dedication to Directed’s dealer partners, demonstrated by excellence in sales, service, engagement and support and leadership in technology and channel management.

This year’s winners are:

Best Overall Sales Manager – Opus Marketing
Regional Sales Leader of the Year – Al Fontane
Western US – Reil & Associates
Central US – Michael Dailey
Eastern US – Jointly Awarded to Mr. Eben Sheldon & Mr. John Ripley of The Best Reps
Canada – Dana Christensen

“Dedication to our dealers is one of the many things that sets Directed apart from the competition,” said Bob Struble, Directed CEO. These awards recognize those sales managers who live by these ideals every day. Our selection process was rigorous, and the competition stiff, so our Top Guns demonstrated truly exceptional performance. All of us at Directed thank and congratulate them on this outstanding achievement.”

Opus Marketing Group is headed by Jamie White who has been principal since January 2012. Opus covers the Metro and Upstate New York, New England, Mid-Atlantic and Michigan markets for Directed. According to Glenn Busse, SVP of Sales at Directed, “Jamie and team are truly rock stars! Their consistent dedication to our dealers is the reason they were chosen for this award.”

Al Fontane has been with Directed over 25 years. As Vice President of Sales managing over 75% of the US, he brings a wealth of sales experience to effectively manage a top-level sales team and develop marketing and sales strategies for Directed’s diverse distribution channels.

Reil & Associates is based in the Western US. Tim Page, regional Sales Director, had this to say: “Reil & Associates sales professionalism enabled them to dominate the Rocky Mountain territory. From presentations to follow-up and all steps in between, they are diligent in building partnerships with our dealers and carrying the message on Directed as the Technology Leader. When picking this year’s winner, their name was at the top in every category.”

Michael Dailey is Directed’s Central US Region Sales Manager. His 12V career began in 1981 at a shop in Arlington, TX which is still in business today. Michael has been at Directed for over a decade and excels at all aspects of sales management: Sales, Budgets, and Dealer interaction. Michael consistently brings new ideas, products, and sales opportunities to all his Dealers, making him a clear Top Gun.

Eben Sheldon started working at Directed in December of 2017 and has had quick success in the New England market, navigating a challenging competitive environment. Eben says, “Directed is a true family business, and I am happy to be part of the family. Thank you for this award!”

Best Reps (Mr. John Ripley): John is an experienced industry veteran and who initially represented Clifford which was then acquired by Directed. Glenn Busse says, “John delivers lots of service and support to our value-added retailers. He is a road warrior who is passionate and knowledgeable about the business, which shows by his performance.”

Dana Christensen Dana came to Directed as Sales Manager for Western Canada in 2017, having previously represented Directed at AB Innovative Agencies. Dana brings with him an immense passion for Directed products and deep knowledge of the Canadian 12V landscape. Dana’s ultimate goal is to pass along his 20 plus years of education, knowledge and passion for the industry to Directed’s dealer partners.

VISTA, Calif. (October 31, 2017) – Directed has announced improvements that enable lock and arm commands for their popular lines of 1-button remote controls for the new DS4 systems. Previously, 1-button remotes have been only capable of sending a remote start or unlock-while-remote-started command. Using its unique DS4 technology, Directed has developed 1-button remotes which can also send a lock or arm command. With this industry-first innovation, Directed’s 1-button remotes can for the first time be the main control method of a security system.

“One-button remote controls have been popular since their introduction and are appreciated by remote start customers who prefer not to part with their factory key fobs,” said Directed SVP Product Development & Technical Service James Turner. “But up until now, 1-buttons remotes did three things:  start the vehicle, unlock the vehicle when running, and provide ‘carfinder’ when not running.  We listened to the requests of our dealers and consumers, and using our recently launched DS4 Digital System, innovated to add lock and arm command capabilities.”

This feature is enabled on DS4 firmware and for the Viper 7816V 2-way and the Viper 7616V 1-way remotes. Technicians will know if a given firmware is compatible while flashing a DS4. The “unlock” icon is displayed next to the particular remote where compatible. While we expect this to be the preferred functionality, technicians will still have the option to flash the DS4 with the old command option. 

A Winning Playbook for 12-Volt Partners to Sell Successfully In-Store and Online

VISTA, Calif. (October 25, 2019) – Directed announced today a new suite of sales policies to protect its valued 12 Volt dealer partners and enable them to compete effectively in today’s changing retail landscape.

“We listen very closely to feedback from our dealer partners, and they have consistently emphasized the importance of protecting our brands and channel, especially as consumer electronics internet sales become an expanding part of the business,” said Bob Struble, Directed CEO. “These comprehensive policies will safeguard brick and mortar retailers from unauthorized online sales and set clear guidelines for them to expand their online businesses. I’m thrilled about how these actions will protect and empower our retailers.”

The actions include a Unilateral Pricing Policy (UPP) and comprehensive Online Selling policies. “These policies will give us the ability to strongly control our products on the internet,” said Al Fontane, Vice President Sales. “Only our authorized dealers will be allowed to sell online. We can then systematically clean up sales that hurt our brand perception. If we find unauthorized products online, we’re going to take them down.”

Directed is also serializing all of its systems. “We can then police the sale of all products, both direct and distributor lines with enhanced teeth. Where our products are sold is vital to consumer satisfaction. The highly skilled professional installers at our brick and mortar 12-volt partners ensure the best possible consumer experience,” said Fontane.

Additionally, Directed is moving to ISP-based access for the Directechs Technical Support database to prevent unauthorized use. “Directechs is the gold standard for vehicle wiring diagrams,” said Struble. “We spend millions to provide this important benefit to our retailer partners. ISP-based access will allow us to provide the best information, give easy access to our dealers and eliminate unauthorized use. Having protected access to Directechs will again become a competitive advantage for our 12 Volt partners.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Designs Feature a Sleek, Modern Look

VISTA, Calif. (April 29, 2019) – Directed announced today it is shipping improved upgraded Viper and Clifford models. The remotes feature a sleek, modern design tailored to consumer preferences.

Viper one-way remote start and security systems 412V, 3105V and 5105V can be upgraded to the Viper 7146V one-way, four-button remote. Viper two-way systems 3305V and 5305V also have the option to upgrade to the Viper 7345V two-way LCD remote.

Clifford one-way systems 3105X and 5105X can be upgraded to the Clifford 7146X one-way, four-button remote. Clifford two-way system 3305X also has the option to upgrade to the Clifford Viper 7345X two-way LCD remote.

“These remote designs reflect what our customers have been asking for,” said James Turner, Directed’s SVP of Product Development and Technical Services. “With these improvements we’re able to offer an upgraded remote experience in our entry-level line of products.”

All systems are now shipping with these new remotes.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

LACHINE, Québec (October 10, 2018) – Directed announced today it is now shipping the Viper Powersports GPS model VPSC450, custom designed for the Canadian market.

Directed engineered the VPSC450 for today’s popular powersports vehicles – side-by-sides, ATVs, watercraft, motorcycles and snowmobiles. “The Viper Powersports GPS is a revolutionary product specifically designed for our Canadian customers and their powersports vehicles,” said Geoff Weathersby, VP Connected Car at Directed. “The Viper VPSC450 provides consumers peace of mind knowing their powersports vehicles are safe and secure. If the vehicle is moved or tampered with, the customer receives a notification on their smartphone and will be able to locate the vehicle using the embedded GPS. The VPSC450 is launching just in time for snowmobile season and will make a great stocking stuffer.”

The Viper Powersports GPS unit is weather-resistant, includes a starter kill, accelerometer, and works on all Canadian cellular networks. It carries an IP66 rating for protection against dust and water. The VPSC450 uses ultra-low current consumption making it compatible with the electrical systems on nearly all powersports vehicles.

It features a full complement of alerts for the vehicle owner including towing, tilt, and tampering. A built-in backup battery offers additional protection and ensures the VPSC450 will still send alerts even if it is disconnected from power.

Visit www.viper.com/powersports for more information.

Directed will be showing off its Viper Powersports products at the SEMA Show in the South Hall Upper at Booth #37007.

VISTA, Calif. (August 17, 2018) – Directed today proudly announced that the fastest Viper SmartStart ever – the Viper SmartStart Pro VSM550 – launched at Knowledgefest.

The all-new Viper SmartStart Pro is the fastest connected car solution available. Optimized for use with Viper’s groundbreaking DS4 platform, Viper SmartStart Pro delivers scorching speed with 4G LTE connectivity and future-proof design to ensure support for new features as they are developed. 3G backup is also built in, ensuring the most robust possible coverage.

Geoff Weathersby, Directed VP Connected Car said, “We’re thrilled to introduce the Viper SmartStart Pro – the speed is unbelievable. Harnessing the power of the 4G LTE network while continuing to access the 3G network ensures the fastest and best coverage across North America. Viper SmartStart Pro is truly the connected car re-imagined.”

The VSM550 will ship with a new, simplified one-piece wiring harness allowing for faster and cleaner installations while maintaining pin-for-pin compatibility with older models. The VSM550 will ship in early September and carries an MSRP of $199.99. A Directed-branded unit will be available as well, the Directed SmartStart Pro DSM550.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800- 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, Astrostart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Pairs with Directed DS4 Systems for A New Level of Vehicle Security

VISTA, Calif. (January 07, 2019) – Directed today announced a new connected dash camera, Viper SmartView, capable of pairing with Directed’s line of DS4 systems. SmartView builds on Directed’s long history of innovation in the aftermarket automotive industry and offers consumers a new level of vehicle security.

Viper SmartView provides monitoring solutions for consumers. It integrates several advanced technologies into a single product, including a 4G LTE-based, always-connected system; dual video cameras; telematicscapturing OBDII; WiFi and Bluetooth; GPS; displays; security system and motion sensors; and shareable video and media.

“SmartView sets the bar for in-vehicle dash cameras by adding smart features and DS4 connectivity to a fully-featured HD camera,” according to James Turner, SVP & GM, Remote Start and Security at Directed. “It’s another great addition to our growing DS4 infrastructure, but can also be used as standalone. However, the real power of SmartView is unleashed when connected to a DS4 security system. Consumers can immediately check out the interior and surroundings of their vehicle when they receive a security notification. It’s vehicle security for 2020 and beyond. Viper SmartView is perfect for both individuals and families.”

Viper SmartView not only records while the vehicle is in motion, but when paired with a DS4 system, will record when activated by a warn-away or full-trigger security event. This allows consumers to have peace of mind even when they aren’t near their vehicles. With Live Look, vehicle owners can take a look inside their vehicle at any time. 

With built-in cellular connectivity, SmartView is capable of controlling DS4 systems as well as provides a built-in WiFi hotspot. SmartView also provides OBDII diagnosis and fault code reporting. 

“The Viper SmartView provides next-generation features and connectivity, and we expect it to be a big hit with both our dealers as well as consumers,” said Bob Struble, CEO of Directed. “This solution builds on Directed’s legacy of innovation in the aftermarket.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Vista, CA (July 28, 2017) – Directed announces that after months of testing and trials, the award-winning DS4 system is shipping to select VIPER dealers. 

DS4 is meant to be an industry breakthrough that simplifies and improves the remote start and security experience for consumers, installers, and retailers for years to come.

The new DS4 Digital Systems feature four key technologies that are integrated into one single device. Remote start, security, interface, and Bluetooth® all work together seamlessly with the vehicle’s existing systems to enable a connected-car experience like no other, according to the company. DS4 utilizes the latest technology to radically streamline the installation process, provide extended consumer functionality and simplify inventory stocking and merchandising.

With DS4 comes DirectLink, a new proprietary wireless programming connection between the service technician and the system module in the vehicle via the integrated Bluetooth® technology, reducing errors and installation time. DS4 Digital Systems also provide FREE near-range smartphone control for consumers when paired with the FREE Directed SmartStart mobile app.

DS4 Digital Systems offer new features that likely will drive consumers into authorized retailers, and this configurable and expandable inventory reduces cost. DS4 provides faster installations which means more vehicles through the bay, increasing profits. The available and optional shock sensor/tilt sensor/temperature sensor allows DS4 Digital Systems to provide ultimate protection for the vehicle.

In the words of Directed CEO Bob Struble: “With DS4, we created, we innovated, and now we’re ready to bring this breakthrough new technology to market. We wanted to make sure we did the right thing and nailed the launch of this product. I’m proud to say that we began shipping to customers worldwide on Friday, July 28th.”

To learn more about this advanced technology, please visit www.directed.com/ds4