LACHINE, Québec. (June 04, 2018) – Directed today announced the appointment of B&B Electronics as its Canadian Authorized Network Partner for the Clifford® line of remote start and security systems.

"B&B Electronics brings decades of experience in the remote starter and security markets,” said Alan Birce, Vice President of Sales for Directed. “They have developed an incredible support team, done an outstanding job of marketing and built a solid base of satisfied dealers across Canada. Directed will work closely with B&B to increase Clifford's penetration throughout Canada."

B&B will handle Directed’s full line of Clifford remote start and security systems, including the flagship DS4 system.

"We are excited to bring the new Clifford DS4 products to market. It’s a proven and profitable line with industry leading technology ideally positioned for our value-added independent mobile electronic specialists," added Jay Haberman, Sales & Marketing Director at B&B.

B&B Electronics, based in Edmonton, will serve all existing and new Canadian Authorized Clifford dealers.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Montréal, Québec (April 30, 2018) – Directed announced the appointment of new VIPER Authorized Network Providers, (ANP) in Canada to improve service to its authorized retailer network in Eastern Canada. Importation Sobel Imports, Inc. based in Terrebonne, QC and Carrady Imports Limited, based in Concord, ON joins Dix Performance North, based in Edmonton, AB. “This change will usher in a new era of focused support to meet the ever growing demands at provincial levels, provide timely sales support and faster product supply,” said Alan Birce, VP Sales Canada.

The teams from our Authorized Network Providers will be reaching out to all of our Viper clients in the coming days to deliver information on the benefits and programs they are offering that will help further grow your business with Viper products today, tomorrow and beyond.

This change comes just in time for our launch of our all-new Viper Powersports Security System specifically designed and engineered for motorcycles, ATVs, boats, PWCs, and snowmobiles.

Directed’s goal in Canada is to differentiate ourselves by providing fast, friendly information, service, support and training. Together we will build a positive business environment for network members by driving consumer referrals and resources to them. Directed Product Specialist Representatives will provide more installation and technical training on the road than ever before, including hands on direct interactions in bays at customer store locations. This network will partner with Directed to offer benefits from special programs, promotions and hassle-free warranty service to next day delivery to most regions of Canada

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (February 16, 2018) Directed, a leader in the automotive aftermarket and connected car space, announced today that technology veteran Robert Lacroix has joined the company as Vice President of Engineering. Lacroix will lead Directed’s global engineering team from its Lachine (Montreal), Quebec office. He will help drive Directed’s aggressive growth plans in connected car products and services.

“Rob brings over two decades of innovation and engineering accomplishments to Directed,” said Bob Struble, Directed CEO. “His successful track record of building and managing large technical teams through complex new product launches will ensure that Directed maintains its preeminent market position. I’m thrilled to add Rob to our executive team, and welcome his leadership and vision.”

Prior to joining Directed, Mr. Lacroix led Engineering and R&D activities at Immersion Corporation. He has broad experience in software and hardware systems and new product development as well as specific expertise in wireless and Bluetooth. Mr. Lacroix has over 50 patents granted or pending. He earned his Bachelors degree in Engineering from McGill University.

"I am looking forward to working with the talented engineering team in Lachine to further Directed’s leadership in aftermarket automotive and connected car," added Mr. Lacroix. "The automotive sector is in the midst of great transformation, creating opportunity for innovators.  It’s an exciting time at Directed, and I’m thrilled to join the team and help drive our growth strategy."

The Future of the Connected Car

VISTA, Calif. (September 17, 2018)– Directed announced today the availability in the United States of its all-new Viper SmartStart Pro (VSM550).

Viper SmartStart Pro takes the connected car to the limit with the fastest solution in the market. Operating throughout North America on both 4G LTE and 3G networks, Viper SmartStart Pro runs on Directed’s brand new Vehicle Control Platform, which has been optimized for increased system speed and functionality. Viper SmartStart Pro boasts command execution times as fast as today’s 2-way remotes. For the best in class remote start and security user experience, Viper SmartStart Pro pairs seamlessly with Directed’s DS4 Remote Start and Security System, allowing consumers to control and monitor their vehicles from their Smartphones both near-range via built-in Bluetooth capability and from virtually anywhere in the world using the cellular infrastructure.

“Viper SmartStart Pro is a major milestone in Directed’s connected car roadmap,” said Geoff Weathersby, VP Connected Car at Directed. “For the first time, the responsiveness of Viper SmartStart Pro offers a true alternative to the traditional remote. Built on Directed’s all-new Vehicle Control Platform, Viper SmartStart Pro is the future of connected car.”

All Viper SmartStart Pros come with a free 48-hour GPS trial. Secure service plans start at $69.99 annually and GPS Service plans start at $99.99 annually. All service plans include free nationwide roadside assistance.

Visit www.viper.com/smartstart/ for more information.

Not a Directed Dealer? Pease visit http://www.directed.com/contact/becomedealer or call 1-800- 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, Astrostart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..