Real-Time Status Delivers an Enhanced Vehicle Control Experience

VISTA, Calif. (January 09, 2019) – Directed today announced its latest revision of its popular SmartStart vehicle control app now offers integrated real-time status to users. This latest update will give users a vehicle control experience similar to Directed’s famous 2-way LCD remotes.

Vehicle status information will be available directly in the SmartStart app dashboard and includes information like remaining remote start runtime, cabin temperature, doors locked or unlocked state, doors opened or closed state, trunk open, hood open and panic indicator. Each available dashboard – Modern, Classic and Map – will receive the improvement.

The update affects owners of SmartStart Pro or Connect hardware who are using a Directed digital system such as DS4, DS3 or DB3. The app will be available on January 22nd for iOS and Android. Besides real-time status information, the app will also include enhancements to the Status menu, including fuel level odometer and battery voltage (fuel level and odometer are vehicle-dependent).

“Long time Directed fans remember when our 2-way LCD remotes were the standard for vehicle control. They liked being able to just look down at the screen and immediately know if their doors were locked or how much run time was left on the remote starter. That information was always available in SmartStart, but
not in the main dashboard,” said Geoff Weathersby, VP & GM, Connected Car at Directed. “We think this improvement will be a huge hit with our dealers and consumers. SmartStart truly is the best vehicle control solution on the market.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (January 09, 2019) – Directed today announced its latest revision of its popular SmartStart vehicle control app now offers integrated real-time status to users. This latest update will give users a vehicle control experience similar to Directed’s famous 2-way LCD remotes. Vehicle status information will be available directly in the SmartStart app dashboard and includes information like remaining remote start runtime, cabin temperature, doors locked or unlocked state, doors opened or closed state, trunk open, hood open and panic indicator. Each available dashboard – Modern, Classic and Map – will receive the improvement.

The update affects owners of SmartStart Pro or Connect hardware who are using a Directed digital system such as DS4, DS3 or DB3. The app will be available on January 22nd for iOS and Android. Besides real-time status information, the app will also include enhancements to the Status menu, including fuel level odometer and battery voltage (fuel level and odometer are vehicle-dependent). “Long time Directed fans remember when our 2-way LCD remotes were the standard for vehicle control. They liked being able to just look down at the screen and immediately know if their doors were locked or how much run time was left on the remote starter. That information was always available in SmartStart, but not in the main dashboard,” according to Geoff Weathersby, VP & GM, Connected Car at Directed. “We think this improvement will be a huge hit with our dealers and consumers. SmartStart truly is the best vehicle control solution on the market.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Toyota and GM Offerings Further Directed’s Factory Fit Integration Harness Leadership

VISTA, Calif. (June 3, 2019) – Directed announced today further expansion of its DS4 Plug-N-Play Factory Fit Integration Harness line to enable faster, easier and more profitable installations for select  2010-2019 GM and Toyota Smart Key vehicles.

The THTON6 is compatible with 2010-2019 Toyota and Lexus Smart Key vehicles while the THGMN4 works with 2010-2019 GM Smart Key vehicles. Directed Plug-n-Play Factory Fit Integration Harnesses utilize factory connectors for a seamless installation, factory fit, and most importantly, are completely plug and play to save installation time. Better performance, wider coverage and exclusive features make Directed the industry’s Factory Fit Integration Harness leader.

“At Directed, our engineering and product development efforts are continually guided by feedback from our install bay tech partners,” said James Turner, Directed SVP of Product Management. “Install techs have asked for more true plug and play Factory Fit Integration Harnesses solutions to enable even faster and easier installations on popular vehicles. We’re proud to say our Factory Fit Integration Harness coverage for Toyota and GM has never been never been better.”

The THTON6 Factory Fit Integration Harness has broad coverage of nearly 40 Toyota and Lexus Smart Key vehicles. The THGMN4 Factory Fit Integration Harness is compatible with just over 30 GM vehicles including Buick, Cadillac, Chevrolet and GMC.

Go to www.directed.com/DS4 to learn more about DS4 technologies and www.directechs.com to find out about Directed’s entire Factory Fit Integration Harness lineup.

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (March 5, 2018) – Today, Directed has begun shipping the latest addition to its award-winning DS4™ product line. The new Viper DS4 features all the great benefits of the DS4+ platform, just without high-current relays. This version of DS4 is a perfect complement to newer vehicles, which tend to feature push-to-start or lower-current ignition systems. The DS4 allows a shop to save expense on those installations where extra relays just aren’t needed.

The new DS4 system, like the DS4+, features Bluetooth connectivity (which means smartphone control is included) as well as the ability to be configured as either a remote start system or remote start with security system.

Dealers will find the DS4 easy to integrate into their offerings. All of the data, input/output, auxiliary relay, and D2D connections have been designed to be exactly the same as the DS4+. This design serves to make the DS4 compatible with DS4+ accessories and most of Directed’s expanding T-Harness line-up.

“Installers now have a customized option for new vehicles which don’t require high-current relays,” explained James Turner, SVP, Core Product Management at Directed. “Part of the beauty of the DS4 is that, just like its big-brother the DS4+, it features simplified install and free Driveway Range Bluetooth smartphone control. Directed is excited to provide dealers with this additional option of our Innovations Award Winning technology.”

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

VISTA, Calif. (March 05, 2018) – Today, Directed is pleased to announce the availability of a number of new DS4™ T-Harnesses for the DS4 and DS4+ systems. These T-Harnesses will significantly reduce the time and complexity of remote start system installations.

The THFON1, THNIN3, and THHYN3 provides coverage for Ford, Nissan, and Hyundai/Kia vehicles respectively when used in conjunction with DS4+ systems. Additionally the THNIN3 is compatible with Directed’s new DS4 product. The installation experience is now simplified and highly streamlined, thanks to the utilization of OEM-compatible connectors. Directed’s state-of-the-art firmware supports a full 90% of all 2007 to 2018 vehicle models. The end result is superior performance, wider coverage and a range of cutting-edge features. Together, these factors make Directed the industry’s go-to resource for the greatest selection of firmware and T-Harness solutions.

James Turner, SVP, Core Product Management at Directed stated, “With these three impressive T-Harness solutions, Directed provides extensive coverage for Ford, Nissan, Hyundai and Kia vehicles. Directed continues to lead the industry by making significant investments in T-Harness development, thus simplifying installation for a range of popular vehicles. We are thrilled to bring these cutting-edge and important products to the market.”

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

About Directed

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

About Directed

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Hands-On Demonstration of Latest Technologies and Technical and Sales Trainings

VISTA, Calif. (August 1, 2019) – Directed announced today its training schedule for KnowledgeFest Dallas, continuing its relationship with the Mobile Electronics Association (MEA) as Platinum Partners.

“We love exhibiting and training at the KnowledgeFest series of shows,” said Directed CEO Bob Struble. “Our participation in these events helps build our strong relationship with our dealer and installer partners and highlights Directed’s industry leadership in product innovation and support.”

Directed will be at the Dallas Convention Center from August 9th through 11th. Attendees can experience Directed’s industry leading innovation in Booth 515. They will see the latest DS4 technologies including the industry’s only wireless siren, SmartStart Pro, the industry’s fastest Connected Car solution, and Viper Powersports Security and GPS products. Attendees can also learn about the new revenue opportunities available from Directed’s Ignition Interlock business, Alcohol Detection Systems.

Last year’s “Race the CEO Challenge” was such a success Directed is repeating it and will be rewarding folks who beat Bob’s install time with an “I Beat Bob” t-shirt. The person with the fastest time will win a Denon / Definitive Technology sound system. Directed’s Race the CEO challenge will be available during all show floor hours.

During technical trainings, Directed Product Specialist Representatives Bryan Nelson and Colby Pitman will coach up attendees on the latest technical updates in Directed’s evolving product line. Show attendees can choose from four different timeslots, so there’s no reason to not attend.

Technical training sessions for KnowledgeFest Dallas are scheduled as following:

• Friday, August 9th from 3-4PM in Room C149
• Saturday, August 10th from 4:45-5:45PM in Room C143
• Saturday, August 10th from 6-7PM in Room C143
• Sunday, August 11th from 4:45-5:45PM in Room C154

Directed will also host a sales training led by Regional Sales Director for Western US, Tim Page. He’ll guide attendees through the best practices of selling Directed products. Your sales team will not want to miss it. The sales training takes place Sunday, August 11th from 3:30-4:30PM in Room C154.

All technical and sales training attendees will receive a gift bag full of Directed swag and Directed will also give away Bluetooth speakers during trainings.

To show appreciation for visiting its booth, Directed will be raffling off some great prizes. Come by the booth for more information.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Hands-On Demonstrations of Latest Powersports and Connected Car Technologies

VISTA, Calif. (October 28, 2019) – Directed announced today it will be showcasing the company’s full line of Winter 2019 products at the SEMA Show 2019, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

“We always look forward to exhibiting at SEMA, one of the hottest and most important gatherings in our industry,” said Bob Struble, Directed CEO. “We’re here to meet with our longtime 12 Volt retail partners and share with them our latest connected car and DS4 offerings. We’ll also be focused on growing our relationships and building new business in the powersports channel, as we highlight our innovative powersports products.”

Directed is demonstrating its Viper Powersports GPS Recovery and Viper Powersports Security systems installed in a 2018 Can-Am Maverick X3 MAX side-by-side. These products were specifically designed to protect and track popular powersports vehicles - motorcycles, ATVs, side by sides, watercraft and snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including the industry’s first wireless siren DS4WS, will be on display. Booth attendees will also experience the blazing-fast speed of Viper SmartStart Pro, the industry’s fastest connected car solution. 

Directed can be found at Booth #37024 located in the Powersports section of South Hall Upper of the Las Vegas Convention Center from November 5th – 8th.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today! 

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (October 31, 2018) – Directed completed a successful first day at the SEMA Show 2018 where it is showcasing its full line of Winter 2018 products, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

Directed’s booth is located in the South Hall Upper of the Las Vegas Convention Center, at Booth #37003 in the Powersports section.

In the powersports category, Directed is showing its Viper Powersports GPS and Viper Powersports Security systems. These products were specifically designed to protect and track popular powersports vehicles - motorcycles, ATVs, side by sides, watercraft, snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including a preview of the latest extended range antenna, is on display. Booth attendees are also experiencing the blazing-fast speed of Viper SmartStart Pro. Finally, representatives from Alcohol Detection Systems, Directed’s Ignition Interlock Device (IID) business are on hand to assist dealers interested in growing their revenue with IIDs.

“The SEMA Show is one of the hottest and most important in our industry,” said Bob Struble, Directed’s CEO. “We’re here to compare notes and share our exciting new products with our longtime partners in 12 volt retail. We’re also making new friends and building business with an entirely new channel with our powersports offerings. We’re thrilled to be back on the SEMA showfloor.”

Fully Featured with Easy Plug’n’Play Install

VISTA, Calif. (September 23, 2019) – Directed announced today that it is now shipping Viper Connect, its newest innovative connected car product. The all-new Viper Connect is the easiest and fastest way to add location-based monitoring and tracking features to vehicles through a simple OBD-II port installation. Viper Connect also pairs with any DS4 or DS4+ systems to enable the full suite of connected car functionality, including remote start and security capability, provided through the Viper SmartStart app.

“We are thrilled to be shipping Viper Connect, a major advancement in our connected car portfolio,” said Geoff Weathersby, VP Connected Car at Directed. “Viper Connect offers a seamless, stand-alone connected car experience that is a perfect solution for monitoring teenage drivers and tracking small business vehicles. The ability to add vehicle control by pairing Viper Connect with our DS4 Digital Remote Start and Security system, just like you would a remote, really sets this product apart.”

Directed has delivered award-winning connected car solutions for over a decade, including the recently launched and enormously successful Viper SmartStart Pro. Viper Connect offers the same Viper SmartStart Pro technology in a plug and play OBD-II form factor. Similar to the Viper SmartStart Pro, Viper Connect uses built-in GPS and LTE cellular technologies to locate and monitor customers’ vehicles.

Viper Connect features on-demand location, allows users to get directions to vehicle location, share vehicle locations and set up two SmartFences, which provide alerts when vehicles enter or exit specified locations. It also encourages safe driving through speed alerts.

Viper Connect requires the Viper SmartStart app (version 5.1 or newer) and a service plan subscription.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA,Calif. (September 21, 2018) – Directed participated in the Mobile Electronics Specialists of America (MESA) Summit in Denver, CO this week and shared its latest product offerings with attendees.

The MESA buying group holds the MESA Summit once per year. The Summit provides an opportunity for MESA members and their manufacturer partners to get together, share business insights, review new product offerings and, importantly, write business.

Bob Struble, Directed CEO said, “Directed has been a MESA manufacturer partner since 2010 and we look forward to catching up with long time friends and planning for the Remote Start and Security season at the Summit. I was especially pleased to share our exciting new products, and some special Summit promotions, with our MESA partners. Based on MESA members’ enthusiastic reception, it’s going to be a great year.”

From the show floor Directed showed off its newest entrant in the Connected Car space, the Viper SmartStart Pro VSM550, its recently launched and quick selling PowerSports alarm and GPS products and the growing ecosystem around Directed’s breakthrough DS4 Remote Start and Security technology.

The Powersports products were included in two interactive demonstrations: Directed’s Viper Powersports GPS VPS450 and 3121V Powersports security system were installed and demoed on a Polaris side-by-side and a sweet Harley Davidson Street Glide.

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (June 22, 2018) – Directed presented at the Connected Car Show at CE Week in New York, NY garnering media coverage and exposure for its family of connected car products.

The leader in aftermarket connected car and vehicle control, Directed offers a connected solution for almost any car on the road with its Viper SmartStart products. Consumers are able to locate, monitor, lock, unlock, remote start and receive alerts from their vehicles from almost anywhere.

Later this summer, Directed will be taking the connected car off-road with the introduction of the Viper Powersports GPS (VPS450). “The Viper Powersports GPS is a revolutionary product specifically designed for today’s popular powersports vehicles such as ATVs, motorcycles and snowmobiles,” stated Geoff Weathersby, VP Connected Car at Directed. “The Viper VPS450 provides consumers peace of mind knowing their powersports vehicles are safe and secure when they are away from the vehicle. If the vehicle is moved or tampered with the customer will receive a notification to their phone and they will be able to locate the vehicle using GPS.”

The Viper Powersports GPS is weather resistant and will include a starter kill, accelerometer and a tamperproof backup battery.

Visit www.viper.com/powersports for more information.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

VISTA, Calif. (October 9, 2017) – Directed has announced that the newest model in its lineup of connected car interfaces, the Viper SmartStart VSM450 GPS module, is now shipping. The VSM450 brings Directed SmartStart’s industry-leading remote start and connected car capabilities to the nationwide AT&T 3G network. This is the fastest connected car interface Directed has ever released. With the VSM450, drivers can control and locate their vehicle from almost anywhere in the world.

Directed recognizes there is not a one-size-fits-all approach for connected car cellular service and that in certain areas one network can offer better coverage than another. For that reason, consumers now have a choice between cellular network providers when installing a Viper SmartStart in their vehicle. The new VSM450 operates on the AT&T network, while the existing VSM350 runs on the Verizon Wireless network.

“The VSM450 enables 2-way digital vehicle control capabilities including remote start, locate, lock, unlock, panic, and more,” said Directed VP Connected Car Geoff Weathersby. “Viper SmartStart provides peace of mind to consumers with instantaneous vehicle status and alerts delivered to their smartphone anywhere in the world. Through the app, consumers know the status of the vehicle, including if it’s running, if the doors are locked or if the trunk is open. Consumers also receive real time alerts when the alarm is triggered, the vehicle enters or exits a SmartFence, or if the vehicle is speeding – all from the convenience of their smartphone.”

The VSM450 is compatible with nearly all Directed remote start and security systems and thanks to its complement of analog outputs it can also be used in standalone-mode. This means the VSM450 is compatible with practically every vehicle on the road.

Directed offers two service plan options with the VSM450. Customers who want the GPS location abilities of the VSM450 will choose the Premium GPS service plan which includes SmartFence, speed and lockdown alerts. For those not interested in GPS capability, the Secure plan offers a full set of vehicle control and diagnostics at a lower price.  As an added benefit, all Viper SmartStart service plans include free roadside assistance.

To learn more about this advanced technology, please visit www.mysmartstart.com.

Vista, CA (September 5, 2017) – Directed announces the release of three new T-Harness solutions for their award-winning DS4 Remote Start and Security System.

“With these three T-Harness solutions, we offer coverage for 2006-2017 GM vehicles and 2013 -2018 Ford vehicles equipped with a gateway module. We’ve made significant investments in T-Harness development and are thrilled to bring these important products to market.” said James Turner, Senior Vice President of Product Development at Directed.

Directed T-harnesses utilize OEM connectors for a seamless installation experience. Directed firmware also supports 90 percent of all 2007 to 2018 vehicle models. Better performance, wider coverage and exclusive features make Directed the industry’s go-to resource for the greatest selection of firmware and T-Harness solutions.

The THFON2, THGMN1, and THGMN2 offer coverage for both Ford and GM vehicles when used with a DS4 System. These T-Harnesses will also be available for Directed’s other digital remote start and security solutions including the 4X10, 5x10, and DB3.

To see all Directed T-harness applications, go to https://www.directechs.com/VAGbyTharness.aspx

The new DS4 Digital System features four key technologies that are integrated into one single and powerful device. Remote start, security, interface, and Bluetooth® all work together seamlessly with the vehicle’s existing systems to enable a connected-car experience like no other. To learn more about DS4 technologies, go to www.directed.com/ds4.

Not a Directed Dealer? Please visit www.directeddealers.com, or call 1-800-876-0800, to become a Directed Dealer today.

VISTA, Calif. (April 09, 2018) – Directed is pleased to announce they are shipping their all-new Viper Powersports Security System - the 3121V. The Viper Powersports Security System was specifically designed and engineered for motorcycles, ATVs, boats, PWCs, and snowmobiles. With this product release, Directed enters the rapidly growing powersports market and maintains its leadership in designing innovative product solutions to meet the needs of today’s most popular vehicles.

Directed CEO Bob Struble noted, “With the 3121V, Directed has brought the performance synonymous with the VIPER name to the world of powersports. Whether they own boats, motorcycles, or ATVs, all powersports enthusiasts now have a highly affordable and effective way to protect their vehicles.”

Compact and waterproof, the Viper Powersports Security System features two small and easy-to-carry, 2-button waterproof remotes. The security system features a closed loop trigger, which is perfect for protecting helmets and other valuables. Once the closed loop trigger is broken, the Viper Powersports Security System will activate. Additional features include an onboard shock & tilt sensor, extra trigger input, and auxiliary output. The system carries an IP66 rating.

Designed to be both highly functional and affordable, the Viper Powersports Security System has an MSRP of $199.99. Included in the Viper Powersports Security System is the main module with wiring, two 2-button, 1-way remotes (P/N 7121V), a miniature water-resistant siren, and a combined install/owner’s guide. Visit viper.com/powersports to learn more.

Not a Directed Dealer? Please visit directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Disclaimer

Statements in this news release that are not statements of historical fact include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, the ability to launch products on time and enable new features sets, market acceptance for the company’s products, risks of litigation, technological changes, developing industry standards and other factors related to the company’s businesses. The Company reserves all of its rights.

VISTA, Calif. (October 2, 2017) – Directed has announced that its DS4 launch has been expanded to the  Astrostart® brand and is now shipping.

Astrostart® is a leading remote start brand in Canada and claims a loyal following among both installers and dealers. The DS4 Digital Systems are designed to simplify and improve the remote start and security experience for consumers, installers, and retailers and was launched over the summer in Viper®-branded products. The Astrostart® DS4 launch opens an important channel into Canada. Astrostart® DS4 systems will also be available to select US dealers, further expanding distribution of this industry-leading technology.

“The launch of DS4 technology in the acclaimed Astrostart® brand signifies Directed’s commitment to offer our dealers the best solutions available," said Directed CEO Bob Struble. "We're excited to offer this great, new system in another leading brand. With DS4, customers have smartphone control of their vehicle included with the system. It’s a game changer we’re pushing to consumers through multiple channels.”

The new DS4 Digital Systems feature four key technologies that are integrated into one single and powerful device. Remote start, security, interface, and Bluetooth® all work together seamlessly with the vehicle’s existing systems to enable a connected-car experience like no other. DS4 utilizes the latest technology to radically streamline the installation process, provide extended consumer functionality and simplify inventory stocking and merchandising.

With DS4 comes DirectLink, a new proprietary wireless programming connection between the installer and the system in the vehicle via integrated Bluetooth® technology, reducing installation time. DS4 systems also provide near-range smartphone control for consumers when paired with the FREE Directed SmartStart mobile app.

DS4 offers new and exciting features that will drive consumers into authorized retailers, and this configurable and expandable inventory reduces cost. DS4 provides faster installations which means more vehicles through the bay, increasing profits. The available and optional shock sensor/tilt sensor/temperature sensor allows DS4 Digital Systems to provide ultimate protection for the vehicle.

To learn more about this advanced technology, please visit www.directed.com/ds4

VISTA, Calif. (November 20, 2017) – Directed today announces that Clifford® branded DS4 Digital Systems are now available and shipping, expanding the successful launch of the breakthrough DS4 technology.

Founded in 1976, Clifford® pioneered most of the innovations and features found in today’s remote controlled security systems. DS4 is Directed’s flagship technology and is available in Viper®, Astrostart®, Autostart®, and now Clifford® brands. DS4 Digital Systems simplify and improve the remote start and security experience for consumers, installers, and retailers.

“Our goal in designing DS4 was to create the most powerful system in the industry,” said Directed SVP Product Development & Technical Service James Turner. “Clifford® DS4 opens up this exciting new technology to a broader set of dealers. We’ve focused on protecting all our DS4 dealers. Each DS4 is assigned to a specific account, and our Directechs website is configured so only that account can flash the unit. This is true for all DS4 brands - it’s the most protected product we’ve ever offered.”

The new DS4 Digital Systems feature four key technologies that are integrated into one single and powerful device. Remote start, security, interface, and Bluetooth® all work together seamlessly with the vehicle’s existing systems to enable a connected-car experience like no other.

With DS4 comes DirectLink, a new proprietary wireless programming connection between the installer and the system in the vehicle via integrated Bluetooth® technology, reducing installation time. DS4 systems also provide near-range smartphone control for consumers when paired with the FREE Directed SmartStart mobile app.

DS4 offers new and exciting features that will drive consumers into authorized retailers, and this configurable and expandable inventory reduces cost. DS4 provides faster installations which means more vehicles through the bay, increasing profits. The available and optional shock sensor/tilt sensor/temperature sensor allows DS4 Digital Systems to provide ultimate protection for the vehicle.

To learn more about this advanced technology, please visit www.directed.com/ds4

VISTA, Calif. (September 19, 2019) – Directed, a leader in Remote Start and Security, Connected Car and Ignition Interlock Products, today announced that Edgar Mendivil has joined the company as Vice President of Operations and Supply Chain. He will be responsible for end-to-end global sourcing and operations functions: supplier selection, management and quality assurance; demand planning and ordering; inbound and outbound shipping, logistics and warehouse operations. He will report to Bob Struble, Directed CEO, and sit on the Executive Staff.

“We are thrilled to welcome Edgar to Directed,” said Struble. “He brings a fantastic track record of success in constructing and managing global supply chains. The challenges of sourcing consumer electronics products have increased dramatically over the last few years, so Edgar’s vast experience assembling worldclass electronics supply chain capabilities at global companies will be invaluable. His leadership and experience will help Directed build another critical competitive advantage in sourcing and operations.”

Mr. Mendivil has spent his entire career managing sourcing and operations for both large and small electronics companies. Most recently, he led supply chain and customer service management for Ecosense Lighting, a high-end lighting manufacturer. Previously he worked in supply chain and operations at Infineon and Broadcom, two multi-billion dollar semiconductor and electronics companies. Mr. Mendivil earned a B.S. in Computer and Digital Electronics Engineering from Universidad Autonoma de Baja California, an M.S. in Operations Management from CETYS Universidad, and his M.B.A. from Pepperdine University.

“I am excited to join Directed at this important time as the company continues to execute on its growth strategy,” Mendivil said. “I look forward to working with the team and its global supply partners to ensure a robust supply of high quality and reasonably priced products, all with Directed’s leading technology innovation, especially as we enter the busy remote start season.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Seasoned Executive to Drive Rapid Growth at Alcohol Detection Systems (ADS) Business Unit

VISTA, Calif. (September 17, 2018) – Directed, a leader in aftermarket automotive electronics, today announced that Jason Bertellotti has joined the company as Senior Vice President and General Manager of its Ignition Interlock Device (IID) business. He will report to Bob Struble, Directed CEO.

“Directed purchased ADS in January because we are committed to the mission of saving lives and believe that by bringing our leading product design, technical service, and distribution capabilities to the IID market, we will rapidly expand the business,” said Mr. Struble. “Jason has an extensive track record of driving hyper-growth and is the right leader to drive our aggressive IID expansion plans. I’m particularly pleased that in selling to the automotive industry, he has spent a lot of time with folks who spend their working hours under hoods and dashes. IIDs are primarily installed by mobile electronics retailers and auto service shops, and we are excited to bring this new business opportunity to our longstanding partners.”

Bertellotti comes to Directed from AuptiX, a high-growth San Diego-based startup working to disrupt the B2B freight industry. As Vice President of Sales, Bertellotti built a sales strategy and organization that drove rapid revenue and customer growth. Previously, he held various senior sales and product management positions at Mitchell International, including SVP Sales and Service. Mitchell provides products, services and data to the automotive service and repair industries. Mr. Bertellotti earned his Bachelor of Arts in Psychology from UCLA and his MBA from the Marshall School of Business at the University of Southern California.

“I’m thrilled with the opportunity to lead Directed’s IID business,” Mr. Bertellotti added. “Directed has targeted the business for rapid growth, and I’m excited to work with the ADS team to make that happen. I’m looking forward to working alongside Bob and his executive team as we build upon Directed’s leadership position in Remote Start and Security and leverage Directed’s extensive capabilities to bring innovation and growth to the IID industry.”

Mr. Bertellotti will be based out of Directed’s Vista, Calif. office.

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, Astrostart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Deep Intellectual Property Expertise will Enhance Directed’s Technology Leadership

VISTA, Calif. (June 26, 2019) – Directed, a leader in Remote Start and Security, Connected Car and Ignition Interlock Devices, today announced that Kathi Cover has joined the company as General Counsel. She will join the Executive Team and report to Bob Struble, Directed CEO.

“Directed has an impressive portfolio of brands, technology and intellectual property. Kathi’s deep experience in strategically building intellectual property portfolios will ensure we expand and safeguard one of Directed’s most valuable assets,” said Struble. “I have seen Kathi’s world class talent firsthand and she is an important addition to Directed’s leadership team.”

Prior to joining Directed, Ms. Cover worked for eleven years as Vice President, Intellectual Property and Assistant General Counsel at iBiquity Digital Corporation. There, she was instrumental in building the HD RadioTM intellectual property portfolio and contributing to the successful licensing and litigation strategy of the business. Kathi also worked for more than a decade at Sidley Austin, LLP, focusing primarily on patent infringement litigation and appellate work. She earned her B.S. in Electrical Engineering from Rice University and her J.D. from The University of Texas School of Law.

“I am thrilled to join Directed and work alongside the talented team Bob has assembled,” Cover said. “I look forward to working with Directed’s executive and technical teams to build upon the strong platform the company has established and extend their technology leadership in the industry.”

Not a Directed Dealer? Please visit http://www.directed.com/contact/becomedealer or call 1-800- 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, Astrostart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Twenty-Five-Year Finance Veteran Brings Business Leadership and Insight to Directed

VISTA, Calif. (May 14, 2018) Directed, a leader in the connected car and automotive electronics aftermarket space, is pleased to announce that Naresh Idnani has joined the company as Chief Financial Officer. He will oversee all aspects of Directed’s finance and human resources functions.

“Naresh brings an impressive record of accomplishment in financial and business management to Directed,” said Bob Struble, Directed CEO. “His broad skill set and diverse experience base make Naresh a perfect fit for our business. I’m thrilled to welcome Naresh to our executive team and confident he will help Directed build on our strong performance and industry leading position.”

Prior to joining Directed, Mr. Idnani served as CFO of Innovative Hearth Products, a leading manufacturer of indoor and outdoor fireplaces based in Orange County, Calif. Previously Mr. Idnani held CFO and senior financial management roles at large and midsize companies including Neutrogena, Sun Microsystems and Johnson and Johnson. Mr. Idnani earned his Bachelor of Science Degree in Business Administration from California State Polytechnic University, Pomona, and his MBA from the Haas School of Business at the University of California, Berkeley.

“I can’t imagine a more exciting time to join Directed,” Mr. Idnani added. “Directed is leading the innovation in the aftermarket connected car space. Working with Bob and his executive team to build upon the great Directed legacy was an opportunity I could not pass up.”

Mr. Idnani will be based out of Directed’s Vista, Calif. office and report directly to CEO Bob Struble.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Directed announced updated Autostart Authorized Network Providers (ANP) in Canada to improve service to its retailer network.

Montréal, Québec (April 30, 2018) – "We’re improving our go-to market strategy at provincial levels to give Autostart dealers all the tools required to lead in their prospective markets across the country,” said Alan Birce, VP Sales Canada.

The Autostart Authorized Network includes several key strategic distribution partners located throughout Canada who are able to provide timely sales, service and warranty support.

These include:

• Entreprise Robert Thibert based in Châteaugay, QC.
• Grandwest Enterprises based in Saskatoon, SK.
• Importations Sobel Imports, Inc. based in Terrebonne, QC.
• Électronique Paul Gagnon Inc. based in Québec City, QC.
• Carrady Imports Limited, based in Concord, ON.
• B&B Electronics based in Edmonton, AB.
• Action Car and Truck Accessories based in Moncton, NB.

In Canada, Directed will differentiate itself by providing fast, friendly information, service, support and training. Our goal is to create a positive business environment for network members by driving consumer referrals and resources to them. Directed Product Specialist Representatives, will provide more installation and technical training on the road than ever before, including hands on direct interactions in bays at customer store locations.

This network will partner with Directed to offer benefits from special programs, promotions and hassle-free warranty service to next day delivery to most regions of Canada.

Not a Directed Dealer? Please visit www.directed.com/contact/becomedealer/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..