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Rosa Sophia

December 27, 2022 -- Sony Car Audio has announced the winners from the Sony Mobile ES demo car build contest, which were chosen from the pool of Top 10 candidates by industry veteran judges Bryan Schmitt (Mobile Solutions), Gary Bell (Define Concepts), Paul Trueman (SiriusXM), and Chris Cook (MEA).

The winners are:

  • First Place: Xtreme Auto Sound – Louisville, KY. They receive a $5,000 credit for Sony gear at their distributor (Davis Distribution), a customized plaque, shirts and wireless noise-canceling headphones for the entire crew, and a staff dinner with their Sony Field Account Manager Mike Rundel.
  • Second Place: Absolute Electronix, Rockville, MD. They receive a $2,500 credit for Sony gear at their distributor (DAS Companies, Inc.), a customized plaque, and shirts for the entire crew.
  • Third Place: Kartele Mobile Electronics – Waterbury, CT. They receive a $2,500 credit for Sony gear at their distributor (GoFast Solutions) and a customized plaque.

"We were overwhelmed with the high number of retailers that stepped up to be part of this contest. Each had a great example of a vehicle they can use to sell Sony Mobile ES successfully," said Anthony Tozzi, Sony Car Audio Distribution Accounts Manager. "Our impartial, outside group of judges spent a lot of time reviewing the Top 10 candidates to make great selections with our 1st, 2nd, and 3rd place winners. We're very proud of our retailers and the work they are capable of."

Sony plans to keep retailers engaged in 2023 with new contests, some of which may be tied to new car audio products that will debut throughout the next calendar year.

Contact Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about Sony, the Mobile ES line, or how to connect with an authorized distributor.

December 20, 2022 -- Sony Car Audio has announced its Top 10 demo cars from its recent Sony Mobile ES demo car build contest:

  • Absolute Electronix, Rockville, MD
  • All That Jazz – Philadelphia, PA
  • Audio Edge – Phoenix, AZ
  • Car Toys Tulsa – Tulsa, OK
  • Car Toyz – Richmond, VA
  • Kartele Mobile Electronics – Waterbury, CT
  • M&C Car Audio – San Antonio, TX
  • Ox Audio – Cheltenham, PA
  • Sound Decision – Johnson City, TN
  • Xtreme Auto Sound – Louisville, KY

The 1st, 2nd, and 3rd place winners will be announced early next week.

Contestants were tasked with building an effective Sony Mobile ES demo vehicle with the following expectations:

  • Use your installation creativity to highlight Sony Mobile ES benefits to consumers.
  • Highlight the Mobile ES name in the build.
  • Demonstrate how you'll use the vehicle as a practical sales tool to sell Sony Mobile ES systems.

In addition to custom plaques and significant account credits for Sony products, the top prize winner gets high-end Sony wireless noise-canceling headphones for the whole crew and a staff dinner with their Sony Field Account Manager.

"Our Sony Mobile ES products are some of the best products we've made over the last 30 years. In this contest, more than 70 retailers submitted a demo car to be judged, so each of them now has a highly effective sales tool to show them off," said Anthony Tozzi, Sony Car Audio Distribution Accounts Manager. "What better way to show off our great product and have a fully functional example of what your installation team can do with it? It's a win-win! Congratulations to the top ten listed here, and we can't wait to announce the winners next week."

Reach out to Anthony Tozzi at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about Sony, the Mobile ES line, or how to connect to an authorized distributor.

Shipping in Jan. 2023, the Kit Includes Four Individual ColorSHIFT LED Light Engines, Each Illuminating 150 Strands of Fiber Optic Cable to Create a Beautiful Star-Scape in Otherwise Dark Wheel Wells

METAIRIE, LA, Dec. 20, 2022 – After an incredibly successful launch at the recent 2022 SEMA Show, Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce that its new Fiber Optic ColorShift® Wheel Liner Kit is now available for pre-order. Available at oraclelights.com with an MSRP of $339.95, the new kit (p/n 5898-333) is scheduled to ship January 2023.

“It did not come as a big surprise that our new Fiber Optic ColorShift® Wheel Liner Kit probably gained the most attention during the recent SEMA Show in Las Vegas since it has such a unique eye-catching appearance,” said Justin Hartenstein, Oracle Lighting director of development. “This is a totally universal product…if your truck or SUV has wheel liners, you can install this kit. This kit allows you to convert your dull and boring wheel liners into the focal point of your vehicle, with the unique color-changing constellation offering a truly custom one-of-a-kind appearance.”

Oracle Lighting’s Fiber Optic ColorShift® Wheel Liner Kit includes four individual ColorSHIFT LED light engines, each illuminating 150 strands of fiber optic cable to create a beautiful star-scape in otherwise dark wheel wells.

“This kit provides a really unique POP of color and turns plenty of heads,” Hartenstein continued. “It is a tedious installation since the fibers are individually punched into the plastic wheel liner. It’s more of an arts-and-crafts project to be honest, which is a great opportunity to enlist the help of your kids or nieces and nephews to help with the seemingly endless number of stars that need to be installed. They will love working on a project and there is no wrong way to arrange the constellations so it would be hard to mess up!”

Installation is pretty straight forward, and it really provides a unique, colorful look that will turn plenty of heads. The cables are individually inserted through drilled holes in whatever pattern you choose in the plastic wheel liners, and then glued from the back to secure in place. The light engines are then connected to 12V power, and the included remote control or the free app via Bluetooth on your smartphone allows you to select the LED effects, brightness, and colors.

With over 40 Watts of total LED light and 600 light fibers this kit makes a big impact which is sure to get your truck noticed at the next night show. The colors, brightness, and effects of the LED stars are controlled through the included remote control. The lights can also be controlled wirelessly through Bluetooth with the free app and any smartphone device. It is not recommended to use this product on-road without first checking with your local rules and regulations. 

Additional features and specifications include:

  • 4 x 10W RGBW LED fiver engines
  • 600 x 0.75mm fiber optic cables
  • 4 x 12V power cables
  • Housing material: aluminum alloy
  • LED rating: 50,000 hours
  • Warranty: 2 years

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Compustar, DroneMobile, Momento to be Sold at All Tint World Retail Locations in North America

December 19th, 2022 – (SEATTLE. WASHINGTON): Firstech, makers of Compustar, DroneMobile, and Momento has announced its direct partnership with Tint World, America’s fastest growing auto accessories retailer.

Tilt World franchise partners will gain direct access to Firstech’s catalog of vehicle remote start, security, and telematics solutions. Brands offered will include Compustar, iDatastart, DroneMobile, tesa® tape, and Momento. On approval, select Tint World locations will also be eligible for selling Compustar Pro, which includes the company’s flagship remote starter with up to 3 miles of range, the Compustar Pro T13.

This announcement comes just in time for freezing temperatures and snow to sweep across North America, driving heightened consumer awareness for remote start.

“Firstech and Tint World’s company values align perfectly towards giving customers an amazing product experience backed by excellent service,” shares Firstech’s regional sales manager, Tanner Wilson. “We look forward to supporting each Tint World location and providing immense value and profitability to the categories of remote start and security.”

If you are a Tint World franchise partner and would like to learn more about this exciting partnership, please email Firstech at This email address is being protected from spambots. You need JavaScript enabled to view it. to be assigned an external and internal sales representative. All other inquiries regarding this release can be sent to Tanner Wilson at This email address is being protected from spambots. You need JavaScript enabled to view it..

December 14, 2022 - Ringwood, Ill. -- Race Sport Lighting is announcing that they will be making multiple positive upgrades for industry resellers in 2023. Among those changes, is increasing the profit margin from wholesale levels to MAP beginning January 1st. The pricing schedule went out in the 1st week of December to the sales reps to communicate to all their accounts. Even better, this was accomplished with NO across the line price increases in 2023.

Other Great company improvements in 2023 will include:

  • A condensed CORE Catalog of Top Nationwide Sellers (in print and digital formats)
  • Uniform wholesale pricing with larger margins
  • All restocking fees waived for brick-and-mortar retailers on open box returns
  • More flexible warranty with faster processing
  • New Sales Rep Firms in 3 territories – NWP, SW and Mid-Atlantic Territories
  • Dedicated website in Mexico for resellers south of the border in their own language

The lighting category with Race Sport Lighting just got that much more lucrative for dealers not yet all the way in the category. The new pricing schedules will be loaded in their very popular online dealer portal on New Year's Eve and will sync through by the New Year change over. Using the B2B dealer portal after the first of the year will ensure dealers, they have the right pricing loaded. Resellers that need a physical price sheet can get that in the Dealer Resource Center in the B2B portal on their own or request the 2023 price schedule from their Race Sport Lighting sales representative.

“The SEMA Show was a great show for resellers around North America to learn about our product solutions to the industry. It was also a great time for us to listen to them and learn what upgrades we can make in our business overall that will benefit Race Sport Lighting resellers everywhere. The improvements were driven by the dealer base, and for the dealer base. The top feedback from dealers at SEMA was they want to make higher profit margins, make doing business even easier, and have Race Sport Lighting sales reps call and visit them more frequently now that the pandemic is over and help them grow their lighting business or get one started,” says Steve Jergensen, President of Race Sport Lighting.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries. Founded in 2007, Race Sport Lighting is going on its 16th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award-winning customer service and tech support. This reputation has earned this SEMA Member the position of Preferred Lighting Vendor in several industry buying groups.

Become a Race Sport Lighting Reseller today – CLICK HERE.

The Patent-Pending Design 5900 Series Light Bars Utilize the Latest RFT (Reflector Facing Technology) Optics to Optimize LED Efficacy, and Provide a Max Projection Distance of Over 2,000 ft.

METAIRIE, LA, Dec. 14, 2022 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and high-tech LED solutions for the automotive aftermarket, is proud to announce the successful launch of its new 5900 Series Multifunction Reflector-Facing Technology LED Light Bars. Debuted at the recent 2022 SEMA Show in Las Vegas, Nev. that garnered great attention and interest during the show, the new LED light bar system is now shipping with models starting at just $169.95 MSRP.

Featuring high-performance 8W LEDs and utilizing the latest RFT (Reflector Facing Technology) optics, which provide an impressive 95 percent light transmittance, optimize LED efficacy to maximize light coverage. The patent-pending design features an ultra-slim body (less than two inches tall) and standard dual heavy-duty mounting brackets to provide the user with options to mount these bars in a variety of applications where other LED light bars may not work. Other technology such as Electronic Thermal Management (ETM) is an onboard module that monitors PCB temperatures and regulates current if the LEDs to prevent possibility of LED overheating. This combined with over/under voltage protection, wide voltage input range (9V-36V), reverse polarity protection, high-current Deutsch DT Connectors, and IP68/9 Ingress Protection make this a very robust and high-quality system with long term reliability.

The unique design of the 5900 Series also features integrated multifunction marker lights with selectable colors. These Amber and White LED “Clearance Lights” enable the user to use the White for Daytime Running Lights (DRL) and the Amber as a Marker Light (Parking Light) for increased functionality. These marker lights can also be left disconnected if the user prefers not the utilize this standard 5900 Series feature.

“We had a tremendous amount of booth traffic during the recent SEMA Show, and our new 5900 Series LED light bars were one of our most popular featured products,” said Justin Hartenstein, Oracle Lighting director of development. “Using our new advanced optics to optimize LED efficacy, these new LED Light Bars perform well in a very crowded market space. It is hard to stand out with a new light bar considering they are all relatively made of the same components, a lens, a LED array, and a housing that doubles as s heat sink. We are happy to bring another option to market that provides the user with some functional features that makes this product stand out.”

Additional features and specifications include:

  • Available sizes: 14in., 20in., 30in., 50in.
  • Electronic Thermal Management (ETM)
  • ECE R10 CE and RoHS certifications
  • 4-pin Deutsch waterproof connector
  • Beam angle: 40 degree driving beam
  • Color temperature: 5500K - 6000K
  • Advanced Optic design for optimal visibility

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Auburn Hills, Mich. (Dec 12, 2022) – Alps Alpine North America, Inc. (“Alpine”) has released new Alpine Status speakers: the HDZ-653S 6.5” OEM-Fit 3-Way Component Speaker Set, HDZ-65CS 6.5” OEM-Fit 2-Way Component Speaker Set, and HDZ-65 6.5” OEM-Fit Coaxial Speaker Set.

Exceptional Build Quality

Drawing inspiration from the Ultra High-Resolution AlpineF#1Status system, the Alpine Status speakers feature a unified carbon composite cone construction throughout the speaker components for a unified timbre identity. Alpine Proprietary Double Gathered Edge Surround technology gives the speakers ultra-low distortion and linear diaphragm movement that reproduces music true to the artist’s original intentions.

Custom developed for Hi-Res Audio Playback, the speakers have an ultra-wide bandwidth of 55Hz – 40kHz, which is perfectly suited for accurate reproduction of even the highest quality of studio recordings. Each speaker component is designed to cover a wider range of the playback spectrum, providing a wider range of adjustability.

Flexible Installation Options

The HDZ-653S, HDZ-65CS, and HDZ-65 are factory-fit speaker models that are intentionally designed to fit into most factory speaker openings without custom work. The HDZ-653S includes a 6.5” mid-bass driver, a 3.5” midrange driver, and a 1” slim-fit, high-range driver. The HDZ-65CS includes a 6.5” mid-bass driver and a 1” slim-fit, high-range driver. The HDZ-65 includes a 6.5” mid-bass driver and 1” coaxial tweeter.

When used as a complete system, Alpine Status achieves the highest in-class audio performance only second to the Ultra High-Resolution AlpineF#1Status.

The HDZ-653S, HDZ-65CS, and HDZ-65 are the latest components to release from the Alpine Status line and are now available at Alpine Authorized retailers and Preferred Online Stores. Installation options can be found on the Alpine-USA website through the store locator. 

Features:  

HDZ-65 Alpine Status Coaxial Speaker Set (MAP $549.95)

  • 6.5” Mid-Bass, 1” Tweeter (Coaxial)
  • 100W RMS
  • 300W Peak Power Handling 
  • Frequency response: 55Hz – 40kHz
  • Sensitivity: 88dB

HDZ-653S Alpine Status OEM-Fit 3-Way Component Speaker Set (MAP $999.95) 

  • 6.5” Mid-bass, 3.5” Midrange Driver, 1” High-Range Driver 
  • 100W RMS
  • 300W Peak Power Handling 
  • Frequency response: 55Hz – 40kHz
  • Sensitivity: 88dB

HDZ-65CS Alpine Status OEM-Fit 2-Way Component Speaker Set (MAP $999.95) 

  • 6.5” Mid-bass, 1” High-Range Driver 
  • 100W RMS
  • 300W Peak Power Handling 
  • Frequency response: 55Hz – 40kHz
  • Sensitivity: 88dB

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Dealer drove over 700 miles just to be able to better serve their customers

MESA, Ariz., November 22, 2022 — MSC America, distributor of high end car audio brands Brax, Helix, Match and BLAM announced today that Vernon’s Signature Audio from Lubbock, Texas attended a special training designed to increase their knowledge of the company’s DSP based products and how to use their proprietary tools.

Utilizing innovative training tools such as a Personal Tuning Station, consisting of a Helix DSP Mini connected to a pair of headphones, allowed each attendee to make adjustments via a laptop computer and hear the effect in real time. In comparison to simply being told about the effect of time alignment or reading about which crossover type to use, this method allows the attendee to actually hear the audible difference that each tuning decision makes, such as adjusting EQ bars up and down to hear how it changes the sound of an instrument.

After having a much clearer understanding of the function of the DSP tools, each attendee was able to put that knowledge to use in a real world situation, by tuning an actual vehicle, which technician Lazaro Cantu said was his favorite part of the training. Taking turns, each attendee walked through the step by step “Tuning for Profit” process developed by MSC to produce the best possible results, reliably and efficiently until they each felt comfortable enough to reproduce those same results in their customers’ cars.

“The goal of providing this level of personalized training,” said MSC Vice President Jason Digos “is to equip the dealers with not only the knowledge, but also the experience they need to start implementing the process as soon as they get home. Without hands-on experience, attendees often forget what they’ve learned before they get a chance to use it!”

After having spent years utilizing only some of the features available in Audiotec Fischer Digital Signal Processors, the team at Vernon’s Signature Audio said that on a scale of 1-10, their confidence in their tuning ability went from a 1 to an 8 because of the 1.5 days spent with MSC.

“I didn’t want to damage anything” Mike Martinez, a senior technician said of the reason why they would use only the basic features of the DSP before, “but now that I know we can simply undo any changes we make using the Time Machine tool, I am much more willing to experiment with all of the features of the DSP!”

When asked what was the first thing they were going to do with their newly acquired knowledge when they got back to work, their answers ranged from tuning their personal vehicle to taking on more responsibility in their installs and calling in previous customers for a fresh tune. But one thing that Co-owner Leon Winchester and the team from Vernon’s Signature Audio agreed on, was that this was the best training they’d ever been to, pointing them in the direction in which “the industry is heading.”

If you would like to visit the MSC America office for training, please call Jason or Matt at 480.372.2929 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Easy Integration into Factory-Style Side Mirrors; Provides a 45 Degree Beam Angle For Functional Off-Road Driver Visibility

METAIRIE, LA, Dec. 5, 2022 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the new LED Off-Road Side Mirrors for Jeep Wrangler JL / Gladiator JT (p/n 5855-001) are now shipping with an MSRP of $399.95.

“This patent-pending new product features a set of high-powered LED light bars integrated into the factory-style side mirrors on the Wrangler JL and Gladiator,” said Justin Hartenstein, Oracle Lighting director of development. “Ideal for off-road activities, such as trail riding where the driver needs to clearly see obstructions and other possible hazards not directly in front of them, this integration allows for easy installation and a clean, almost OEM look while providing a functional 45 degree peripheral beam angle for optimized illumination for the driver. The LEDs are custom design that features a total of 24 LEDs producing approximately 2250 Lm.”

Multiple aluminum heat sinks are used to effectively wick heat away from the LEDs and are designed to use the airflow through the mirror housing to increase cooling, similar to a radiator. The housing material is made from rugged Polycarbonate, which is two times stronger than the factor ABS housing and bolts onto the vehicle using the factory mounts for easy installation. A set of anodized rock guards protect the LED acrylic lenses, which also houses the advanced LED optics. The efficient optics focus the light for optimal visibility from the driver’s seat position.

Additional product features and specifications include:

  • 24x 1W Cree LEDs
  • 6000K color temperature
  • 2 Amp power draw
  • Patent Pending design
  • 2-year warranty

“Our goal in developing this product was to create a LED light bar that could seamlessly integrate into the vehicle design and appear to be factory,” Hartenstein concluded. “Light bars and ditch lights tacked to bumpers and roof racks have poor integration and appear to be an afterthought. These mirrors are more integrated than traditional ditch lights, provide a functional purpose, and look good at the same time…the best of all worlds.”

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Now Shipping; Optimized for Sound Quality, the Patent-Pending 6.5-Inch Speaker Pods Are Weather-Proof and Resistant to Extreme Environmental Conditions, Making Them the Ideal Audio Systems When Out On the Trails or On the Beach

OXNARD, Calif., Dec. 2, 2022 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems, is proud to announce the launch of the new plug-and-play 6.5-inch rear speaker-pod add-ons for 2021+ Ford Broncos. Available loaded (p/n BR-B65A) or unloaded (p/n BR-B65U), the patent-pending system is now shipping.

“The new Broncos have become immensely popular in a short period of time, and we quickly realized its audio system needed an additional audio option,” said Trevor Kaplan, SSV Works CEO. “Designed specifically for the new Broncos, our new 6.5-inch rear speaker-pod add-ons provide easy installation in the rear factory roll cage using factory mounting locations. Optimized for sound quality, these pods are weather-proof and resistant to extreme environmental conditions, making them the ideal audio systems when out on the trails or on the beach.”

The loaded pods come with 6.5in., 120 Watt (peak) SSV Works powersports speakers with a 25mm tweeter and weather-proof EPDM dual-lock gasket with an MSRP of $339.99. If you already have the speakers, the unloaded pods have an MSRP of $229.99.

Additional features and specifications include:

  • Includes stainless steel hardware, molded grommet, & integrated speaker terminals
  • Plug-&-Play harness allows for both factory or external amplifier connectivity
  • Dimensions: 19.75in x 11.5in x 8.6in
  • Warranty: Limited lifetime warranty of both the pods and the SSV Works speakers

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out of its 20,000-square-foot facility in Oxnard, CA, award-winning SSV Works®, was founded in 2006 and has since become a global leader in designing the market's best off-road, weatherproof audio systems for today's hottest and most popular UTVs. SSV Works is the original purpose-built audio manufacturer, offering every piece needed for a complete, plug-&-play install. With more than 40 years in audio design and manufacturing experience by team members who are also passionate off-road enthusiasts, SSV Works is the top choice among off-road consumers and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Honda, Arctic Cat, and Jeep vehicles. Take your ride to the next level and install an SSV Works system today!

Auburn Hills, Mich. (Nov. 29, 2022) – Alps Alpine North America, Inc. (“Alpine”) resumes Alpine Experience Events, partnering with Alpine Authorized Dealers nationwide to provide a one-of-a-kind Alpine brand experience.

Audio Made Personal

Initially launched in 2019 as pop-up-style events hosted at Alpine Authorized Dealer stores across the country, Alpine Experience Events were created to provide a personalized Alpine product and brand experience for the customer, while at the same time, increasing exposure and business of the hosting store.

At this one-of-a-kind event, customers could receive a free, one-on-one product demonstration in a dedicated Alpine demo vehicle from a knowledgeable Alpine staff member as well as benefit from free giveaways and special event promotions offered by the hosting store.

After a hiatus due to the limited in-person opportunities during the pandemic, Alpine is excited to resume Experience Events this fall at participating Alpine Authorized Dealers with bolstered marketing support.

Dedicated Event Support

Alpine Experience Events operate on a perfect partnership between Alpine and the participating dealer. By partnering with Alpine to host an Experience Event, the hosting store would receive dedicated marketing and advertising, powerful event materials, including an Alpine demo vehicle, and on-site guidance and support from Alpine staff. In return, the dealer would commit to meeting pre-established requirements and qualifications as well as coordinate with Alpine to promote and conduct the event.

The convenience of these events being hosted on-site at a car audio store allows the customer the opportunity to both experience and purchase Alpine products during the event. This also allows the hosting store to capture new car audio customers and ultimately place their stores at the forefront of the purchase decision. This grassroots approach proved to be successful during its launch in 2019, with most dealers reporting an increase in sales as a result of the event.  

Alpine aims to kick off the 2023 Experience Event program in the fall of 2022 in the California, Texas, and Florida regions with a goal of a nationwide rollout by Spring 2023. All Authorized Alpine Dealers interested in hosting an Alpine Experience Event are encouraged to contact their Alpine Representative directly for more information.

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

CONTACTS:

Alps Alpine North America Media Contact  

Allison Saunders   

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(586) 719-8966

MIDDLETOWN, CT (12.01.2022) -- GoFast Solutions is pleased to announce that Ian Worrall has joined the GoFast Team. Ian comes to GoFast with over 20 years of experience in the 12-volt industry, including 10 years of experience in the 12-volt distribution business with a premium distributor.

“Quality talent with industry experience is a rare find. I’ve worked with Ian in the past while he was working for another high-profile 12V distributor. I’ve always known Ian as a knowledgeable and well-prepared senior-level category manager. When we discovered that Ian was available, we realized that his experience and specialized industry knowledge are a perfect fit for our team and align with our long-term goals.” stated Bob Hernandez, Director of Sales at GoFast Solutions.

Ian Worrall, future GoFast Director of Merchandising commented, “This all happened so quickly, but as I did my due diligence and took a deep dive into all the opportunities available to me. The clear choice was GoFast Solutions. I am excited to join the GoFast Solutions family and look forward to working with their partners in 2023.”

GoFast Solutions, a proud member of the EDA (Elite Distributor Alliance), is strategically located in the heart of New England with a 32,000-square-foot warehouse and corporate offices in Middletown, Connecticut as well as a satellite warehouse in Hicksville, NY. GoFast Solutions has established itself as the Premier 12-volt distributor in New York & New England, featuring premium brands like Firstech, Fortin, Sony, Kenwood, Metra, VOXX, Alpine, JVC, and many more.

Contact GoFast Solutions at Main Number (203) 641-0272, or email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Awards Included the SDC Data Excellence Award, Runner-Up for Best New Off-Road/4-Wheel-Drive Product 2023, and Two a Global Media Awards

METAIRIE, LA, Nov. 29, 2022 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce it walked away from the 2022 SEMA Show with four more awards to add to its impressive showcase. The 2022 SEMA Show was held in Las Vegas, Nevada. from Nov. 1-4 at the Las Vegas Convention Center.

“ORACLE Lighting is proud to have been awarded the SDC Data Excellence Award, Runner-Up for Best New Off-Road/4-Wheel-Drive Product 2023 for the Integrated Bronco Windshield Roof LED Light Bar, a Global Media Award for the Jeep JL/JT Skid Plate with Integrated LED Emitters, and a Global Media Award for the Jeep JK Flush Mount LED Tail Lights,” said Justin Hartenstein, Oracle Lighting director of development. “We had a great show with terrific traffic in our booth whereas we featured many of our award-winning products. We are thankful for all those who supported us with these awards!”

Hartenstein added, “Our Bronco LED Light Bar System was a huge project for us over the past year and to have this product named as a finalist for the Off-Road Product of the Year was a real honor. We appreciate the judges recognizing this design innovative approach we have applied to the off-road industry. The category of Off Road and 4-Wheel Drive is always a super competitive category, and we are really happy to be a finalist among some of the best in the industry. The award in recognition of innovative design achievement in a newly developed product for the off-road or 4 wheel drive vehicles will hang proudly on display in our headquarters.”

Since 2004, the SEMA Global Media Awards Program has been a staple of the SEMA Show – the premier automotive accessories trade event in the world. It involves journalists from throughout the world coming to the SEMA Show, with the purpose of identifying and discovering what new products are likely to succeed in their home countries. The participating media represent some of the industry’s top magazines and the editors are amongst the most respected in the world. Their opinions are highly regarded. Given the knowledge and expertise about the automotive markets in their countries, there is a high probability that the products they identified truly will resonate with consumers in their respective markets.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Las Vegas, NV – (November 20, 2022) – Audiomobile is pleased to announce the initial deliveries of their latest ‘Advanced Technology’ car audio subwoofers – the Encore 44 Series. Over 3-years in development, new Encore series represents an “Industry First” product, as the first 1,000 watt, low-profile series of car audio subwoofers.

Featuring a totally new platform, the Encore builds upon the technologies of the original Elite series, but features an array of unique, innovative technical improvements, developed over the past several years, borrowing from proven technologies, originally developed for use in high-power ‘Prosound’ subwoofers.

The Encore series represents Audiomobile’s first 1,000 watt subwoofer design, and features an array of advanced, unique performance technologies, including huge, OFC dual voice coil, on a TIL high-power former. To handle this extreme thermal load the Encore is features both upper and lower alloy “Shorting Rings” (‘FSD’), as well as the unique radial “ICAR” Intercooling plate, to provide unparalleled conduction cooling and remarkably low-inductance, regardless of the voice coil position.

Featuring an unprecedented performance-envelope, in a ‘low-profile’ driver, the new Encore series delivers a remarkable 19 mm linear Xmax, Klippel verified and will handle over 1,000 watts RMS. This is only made possible by the combined horizontal and vertical “SuperCool” (Stasis Uni-Polar Endo-Radial) technology. This truly unique, vertical cooling design, represents a quantum-leap in convection-cooling of subwoofer motors, as it allows direct, high-velocity air-flow over the coil windings, unlike traditional axial-pole vent designs, which do not actually provide effective voice coil cooling. 

The 4K series also features include the proprietary, patent-pending “ICAR” Intercooler as well as the unique, Aluminum “FSD” (Flux Stabilization Device), which together serve to significantly lower inductance, reduces Intermodulation distortion and virtually eliminates power-compression. This all translates to greater output and higher power-handling.

Unique ‘T-shaped’ extended magnetic-gap, with extended Aluminum ‘Shorting Ring’ crown.

  • Patent-pending ‘ICAR’ Aluminum Intercooler, reduces power-compression and distortion
  • Proprietary “SuperCool” motor venting delivers high-velocity, direct voice coil forced-air cooling
  • Premium Composite Laminated, Curvilinear profile, sandwich cone, with Carbon Fiber dust-cap
  • Unique CNC machined, “Diamond-cut” low-carbon steel motor, with polished clear Zinc plating

This unprecedented combination of features allows for up to 4,000 watt (‘4 Kw’) musicpower peaks, but was designed to perform optimally in both sealed and vented enclosures, from .80 cf to 1.25 cf (for the 4412 and 4415 respectively).

Additional features include high-performance suspension features a heavy-duty, premium EROM surround, and large flat-spider, with ‘in-line’ lead wires, to allow up to 2-inches of peak to peak excursion provided by the unique motor.

This performance is packaged in a very compact 4.9” and 5.9” mounting-depth, making the Encore series the longest excursion, “low-profile” subwoofer on the market. The Encore series starts at $650 MSRP. Please visit Facebook.com/Audiomobile.net for more information.

Contact: Matthew Overpeck, VP of Sales and Marketing: 

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(310) 941-2171

Finalists to submit materials for judging to determine final winners

North Andover, Mass., – November 18, 2022 – The Mobile Electronics Association (MEA) announced the finalists for the 2023 Industry Awards earlier today, live on its Facebook page. MEA President, Chris Cook held the Finalists Presentation, in which The Top 12 Retailers, Top 12 Installers, Top 5 Technicians, and Top 5 Sales Pros and other awards were announced. Also noted were the “Top 3” and “Top 5” awards for finalists in the vendor, vendor tech support, expeditor, sales rep, rep firm and distributor categories, as well as the top 5 Technicians denoting the finalists for the coveted Trusted Tech award. Each “Top” award recipient will receive a signed wall certificate. 

While the final stage of the Industry Awards will be held in Las Vegas during KnowledgeFest, Cook noted that the announcement produced its own set of winners.

“It’s important to recognize that making it to the Top 12, Top 5 and Top 3 categories signals a major achievement in this industry,” he explained. “It means that these individuals, stores, brands and companies are part of a unique group that represents the best of our industry. We’re overdue in recognizing the significance of their efforts, and I am proud to create a special event for that purpose. 

Some of the award categories are decided solely on industry votes. For these, the top vote-getter will be announced at KnowledgeFest as the ultimate winner of the category. For the Top 12 retailers, Top 12 Installers, Top 5 Technicians, Top 5 Rookies, and Top 5 Sales Professionals, each recipient will need to submit additional materials for judging to determine the winner in each category. 

The finalists lists can be viewed at meindustryawards.com by clicking on the Winners tab and selecting ‘2023’ winners. To view the 2023 Industry Awards Finalists Presentation, visit the Mobile Electronics magazine page on Facebook at https://www.facebook.com/MobileElectronics. The final awards will be announced at the Mobile Electronics Industry Awards celebration during the KnowledgeFest trade show and conference at the Paris Hotel & Convention Center in Las Vegas, February 5, 2022.

Complete information on the Industry Awards, including rules, award descriptions, past winners, eligibility requirements, instructions and submissions can be found at www.MEIndustryAwards.com.
 
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at mobile-electronics.com.
 
Media Contact:
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(978) 645-6434

 

myFirstech App now available in App Store and Google Play – and accessible at install.myfirstech.com

Nov 21, 2022 – (SEATTLE. WASHINGTON): Heading into the holiday remote start season, Firstech has announced the launch of the myFirstech App. The app is free in the App Store and Google Play for all dealers doing business directly with Firstech and/or Authorized Firstech Distributors. At launch, the myFirstech App will support the following functionality:

  • 12-volt wiring (location, color, polarity, images) for remote start, security, and audio installations
  • Detailed install guides and vehicle walkthroughs
  • DroneMobile telematics activation and troubleshooting
  • Product document library
  • myFirstech Rewards recurring revenue program for dealers and installers
  • Exclusive access to myFirstech Academy virtual and in-person trainings

B2B e-commerce for direct Firstech dealers to purchase Firstech products:

  • Compustar & Compustar PRO
  • DroneMobile (hardware and subscriptions)
  • Arctic Start
  • FTX
  • Momento
  • iDatalink
  • iDatalink Maestro
  • iDatastart
  • Mid City Engineering o NuStart (EDA members only)
  • NuStart (EDA members only)
  • Tesa® Tape
  • B2B order management for direct Firstech dealers

The myFirstech App’s wiring guides are a collaboration between Firstech, iDatalink, and Automobility. At launch, remote start wiring will be available for over 10,000 vehicles and audio wiring for over 35,000 vehicles. In total, 12-volt installers will gain access to over 500,000 data points in the myFirstech App. All of these features will also be available on the myFirstech website (https://install.myfirstech.com). After a brief period, the website URL will redirect to www.myfirstech.com.

“At Firstech, we want to make doing business with us as simple as possible,” said Firstech’s Marketing Director, Justin Lee. “The myFirstech app and website will now be the 1-stop shop for dealers, salespeople, and installers to purchase and install Firstech’s award-winning catalog of connected car solutions.”

Access to the myFirstech app and website is free and no buy-in or commitments are required. To create an account, please visit https://install.myfirstech.com/dealer-request or contact your Firstech sales representative. Installers are encouraged to register through their business owners in order to gain access to Firstech’s revenue share program, myFirstech Rewards.

Firstech is an award-winning connected car company from Seattle, Washington. Since the company’s founding in Anchorage, Alaska, Firstech has primarily focused on developing solutions to improve the safety, comfort and peace of mind of drivers on the road. Firstech is 7-time recipient of the Top Vendor Award by the Mobile Electronics Association, demonstrating the company’s commitment to product innovation and customer support.

Change Colors, Control Brightness, Access Strobing Patterns, and Sync with Music; Features Bluetooth Smartphone Control Plus Wireless Remote

METAIRIE, LA, Nov. 15, 2022 – Oracle Lighting (www.oraclelights.com), the market leader in creating high quality lighting products and innovative LED solutions for the automotive aftermarket, is proud to announce the launch of the new ColorSHIFT® RGB+W Underbody Wheel Well Rock Light Kit (p/n 5895-339). The new kit is now shipping with an MSRP of $169.95.

This all-new design has LED emitters which are positioned to cover a massive 230 degree angle, providing the best coverage of any LED Rock Light on the market. Previously users would need to install multiple LED Rock Lights in each wheel well to get adequate lighting coverage. No longer is that an issue with the new ultra-wide coverage of the new ORACLE RGB+W LED Rock Lights.

“Change colors, control brightness, access strobing patterns, and sync with music with Oracle Lighting’s new ColorSHIFT® RGB+W Underbody Wheel Well Rock Light Kit,” said Justin Hartenstein, Oracle Lighting director of development. “This new oversized 22 LED RGB+W ‘Dual-Control’ kit features Bluetooth smartphone control plus wireless remote, along with TRUE white 6000K color and a unique design that uses three separate emitters to cover the entire wheel well area.”

Oracle Lighting’s ColorSHIFT® Technology allows you to select from thousands of colors as well as control the functions and colors of your kit via the Bluetooth App or remote.

Additional features and specifications include:

  • Unique Extra Wide Beam Angle
  • IP68 Waterproof Connectors
  • (4) Oversized 220 LED Rock Light Pods
  • App Control Compatibility: iOS 7 or Android 4.3 +
  • Total Wattage: 28W (7W Per Pod)
  • Installation hardware included
  • Warranty: 1 Year

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come. Oracle Lighting uses only premium-level LEDs, and we are committed to exceeding our customers’ expectations and staying on the cutting edge of lighting technology. We achieve this though constant innovation as well as first class customer care.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for multiple years, being awarded SEMA’s Manufacturer of the Year in 2021 and SEMA’s YEN Vanguard Award in 2021 for outstanding contribution to the automotive industry, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

November 14, 2022, Lehighton, PA – 1sixty8 media, the publisher of BestCarAudio.com, is pleased to announce the launch of the 12 Days of Christmas Giveaway. In conjunction with Sony Car Audio, BestCarAudio.com will be giving away over $12,500 in Sony Mobile ES equipment in the days leading up to Christmas.

“Our generous sponsors have been donating products for our giveaways on BestCarAudio.com for some time, but the 12 Days of Christmas promotion will be something really special,” said Mitch Schaffer, founder of 1sixty8 media. “Sony’s forward-thinking approach to business and their generosity are a breath of fresh air. We are excited to be part of this promotion and to be a small part of building brand awareness for the exciting new Sony MobileES line.”

This is not the first time Sony has sponsored a promotional giveaway with BestCarAudio.com. “This summer, we gave away an XAV-9500ES and had over 10,000 entries,” Schaffer said. “We expect this promotion to blow the lid off of that one!”

Anthony Tozzi, Distribution Account Manager for Sony Car Audio in North America, said, "We have been sponsoring BestCarAudio.com for several years and find it a great place to put our brand in front of interested consumers. As we add more products to our Sony Mobile ES line, we wanted an opportunity to make a big splash. I reached out to Mitch and we created the 12 Days of Christmas giveaway.”

Consumers may enter the contest at https://www.BestCarAudio.com/12-days-of-christmas from November 14 through December 23rd, 2022. Starting December 12, 2022, a winner will be chosen every day for 12 days. The value of each prize will increase during the 12 days, culminating with a full Sony Mobile ES system, including professional installation. The top prize is valued at over $6,000, and the total value of all prizes exceeds $12,500. A complete list of prizes can be found at https://www.BestCarAudio.com/bestcaraudio-and-sony-car-audio-launch-12-days-of-christmas-giveaway.

For more information contact Mitch Schaffer at 570-656-6900 or This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

About 1sixty8 media

Celebrating its 10th anniversary in 2022, 1sixty8 media provides digital marketing services and business software to the mobile enhancement industry. Made up of a team of mobile enhancement experts, 1sixty8 media offers social media management, website development, content creation, graphic design services and much more. As the exclusive reseller of ProDemand by Mitchell 1 to the mobile enhancement industry, 1sixty8 media is able to offer a steep discount on the software. Its recently launched 1sixty8 Connect software provides a suite of tools for efficiently communicating with customers, taking payments by text, easily harvesting online reviews and more. 1sixty8 media is the publisher of BestCarAudio.com, the industry’s leading consumer-facing online magazine designed to educate consumers and drive them to qualified retailers.

– 30 –

OKLAHOMA CITY, OK, November 9, 2022 — DD AUDIO ® is proud to announce expanded distribution through strategic partnerships with Sky High Car Audio and WoofersEtc.com making high quality audio upgrades available to the masses. DD AUDIO’s knowledgeable and professional dealers will continue to be crucial to the audio upgrade experience regardless of where customers buy the products. Current distribution limits have made the brand one of the best kept secrets of the car audio industry with potential for a much broader appeal.

“DD Audio will continue to be deeply committed to supporting our traditional brick-and-mortar retailers,” said Kevin Doyle, product manager at DD AUDIO. “Faced with the reality that more than 75% of adults shop online and more than 50% prefer to shop online exclusively, being searchable and available online is a requirement for a brand to successfully compete with the rest of the 12V audio industry.”

Sky High Car Audio will become DD AUDIO’s first U.S. wholesale distributor offering DD AUDIO alongside their current lineup of high quality battery, alternator, and accessory brands with reduced nationwide shipping time for audio dealers. As the world's largest online car audio superstore, WoofersEtc.com will introduce new potential retail customers to DD AUDIO’s products as they research audio purchases. WoofersEtc.com offers a convenient, all-in-one online shopping experience customers have come to expect.

Since 1986, DD AUDIO has led the way with product innovations that have become industry standards. As a company, they plan to continue pushing the limits of performance while boosting the brand to new levels. To learn more about DD AUDIO, visit ddaudio.com.

November 9, 2022 - Ringwood, Ill. -- Race Sport Lighting released their NEW Stage Bundle Kits for the Jeep Wrangler JK at their SEMA Booth last week in Las Vegas. Their Stage 1 Road Runner Kit features 5 major external lights in a kit that takes 2-4 hours to install in the bay. The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that install in about 6-8 hours. And lastly, the Stage 3 Zombie King Kit packages a whopping 11 interior and exterior Jeep lights that shops can bill out 8-12 hours of labor to install. These are the perfect solutions for resellers who upfit Jeeps or who are looking to keep it simple and offer lighting packages.

JJKS1K (p/n# 1007635) is the Stage 1 Kit

JJKS2K (p/n# 1007645) is the Stage 2 Kit

JJKS3K (p/n# 1007655) is the Stage 3 Kit

This is a dealer driven product and Race Sport Lighting has already been getting amazing feedback. Dealers who upfit Jeeps communicated, whether it’s a lift kit, an exhaust kit, or alike, that it’s easy for their sales counter guys to sell a 1-2-3 option to the customer instead of putting together a lighting system piece by piece. The sales counter person will simply show the 3 options, give them the 3 prices for package + labor, and the customer will make a choice.

“We have already started selling these kits to Jeep upfitters nationwide and they love it because their lives just got a whole lot easier, and they actually sell more lights as a result. Essentially, the resellers drove this product to the marketplace to make the checkout experience much easier. It also makes it easier to quote labor and make sure their shops make a lot of profit selling a Jeep Lighting Stage kit," said Steven Jergensen, President of Race Sport Lighting.

The Race Sport Lighting Jeep Stage Kits are in stock and shipping now out of their warehouse. The current packages are for the JK model, but they will be releasing the Wrangler JL Stage packages by the end of the year just in time for 2023 kick off. A Jeep Gladiator and Ford Bronco Kit package is also in the works for a 2023 release.

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries. Founded in 2007, Race Sport Lighting is going on its 15th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support. This reputation has earned this SEMA Member the position of Preferred Lighting Vendor in several industry buying groups.

Inquiries may be sent to JR Stocks at This email address is being protected from spambots. You need JavaScript enabled to view it.

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