November 25, 2020 -- Thanksgiving is known to have the best deals of the year for anything you are shopping for. Cadence, Oncore, and Logic are participating by offering our biggest discounts this year for our dealers and on our website November 26, 2020 - December 3, 2020.

Discounts are as follows:

Online

● Cadence: 25% off sitewide AND free shipping

Dealers

● Cadence: 25% off for all current regular items. 20% off for all closeout items.

● Oncore: 25% off for all current regular items. 20% off for all closeout items.

● Logic: 30% off for all current regular items. 25% off for all closeout items.

Please contact sales at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

We hope you have a Happy Thanksgiving. Stay safe! Interested in becoming a Cadence dealer or influencer? Dealer and Representative inquiries are welcome. Visit our website or give us a call 626.465.3383. Make sure to visit our new and improved website! CadenceSound.com

For more information or to find out how to join the #CadenceTeam, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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Oklahoma City, Okla., November 20th, 2020 -- DD Audio, a manufacturer of high-quality mobile audio products for the masses, is proud to introduce the latest revisions of the M Series amplifiers. The M3d and M5a push the design limits of the traditional M Series circuit as far as it can go. The main revision goals were to increase peak performance stability, compatibilities, and offer a range of new features.

Internally the M3d and M5a power supplies were optimized to better support the immense internal power demands when listeners push their system to the edge of its capability. The power supply revisions include remapping power and ground traces for better internal current flow, power supply transformer reconfiguration for optimal power output support, and improved protection circuits. In conjunction with the internal power supply upgrades additional power and ground terminals were added for better current flow from the vehicle's charging system.

Externally the Main/Strap switch and In/Out RCA connections have been replaced with a ZVL input. The ZVL input allows the M3d and M5a to be run in multi-amp configurations via an external ZVL module that controls and perfectly syncs the amplifier’s preamps. By moving the strapping/linking functions external, multi-amp systems will be easier to set up and control. Also, by eliminating the Main/Strap switch the potential for switch failure or user error has been eliminated.

The chassis also received some minor updates. The chassis height was slightly raised so the bottom ventilation plate stays above the mounting surface, allowing for better airflow to cool vital internal components. For those who like to aesthetically take their install to the next level, the center channel on the top of the amplifiers was redesigned for mounting an optional vanity plate. The optional acrylic vanity plate will feature a unique limited edition engraving and will be available in Black and Clear (LED ready) versions.

Notable Features in the M3d and M5a Include:

• Optimized High Current Power Supply
• ZVL Linking Module Input
• 24dB/Oct Bandpass Filters
• Custom Vanity Plate Ready
• Remote w/ LCD Voltage Display and Clipping Indicator

Oklahoma City, Okla., November 20th, 2020 -- DD Audio, a manufacturer of high-quality mobile audio products for the masses, is proud to reveal the completely new ZVL Multi-Amplifier Synching Module. This innovative device was designed in conjunction with the new M Series amplifiers, giving users the ability to link, strap, and tune the preamps of multiple amplifiers from a single module for precision control of complex mobile audio systems. The new ZVL can take the place of several separate components commonly used when setting up multi-amp systems. It can replace a line driver, RCA distribution block, remote sub control knob, and an external crossover making the set up and wiring of your system easier and cleaner.

Many amplifiers already have on board strapping or linking functions that work well for low to moderate power applications, but when amplifiers are pushed to their limits these circuits have inherent limitations that allow for slight phase shift and signal voltage discrepancies that can limit maximum power transfer and peak performance. By moving the strapping/linking circuit to an external component our engineers were able to eliminate these discrepancies and increase the reliability and performance of high power multi-amp systems. System designers will appreciate the ZVL’s ability to accommodate both preamp strapping and/or preamp linking. This allows the system to be configured to meet the needs of the application whether it be for competition or daily listening.

The ZVL was designed to work seamlessly with the new M Series amplifiers which will be equipped with a special ZVL input. When a ZVL ready amplifier, such as the M Series, is connected to a ZVL all the crossover and gain setting functions will transfer to the ZVL. This allows the installer to perfectly match the preamp settings of multiple amplifiers. For even more compatibility the remote gain knob included with the new M Series and DM Series amplifiers will plug directly into the ZVL for volume control and diagnostic feedback from the connected amplifiers.

Even though the ZVL is a perfect match for the new M Series amps it can also be incorporated into systems using non-ZVL ready amplifiers such as the DD Audio DM Series amplifiers or even amplifiers from other manufacturers. Setting up multiple subwoofer amplifiers with non-ZVL ready amplifiers will require a few more tuning steps, but when properly set up all connected amplifiers will be perfectly matched and ready to drive massive amounts of bass.

Not limited to just subwoofer applications, the ZVL has several configuration options. It can also be used as an active RCA distribution module for full range amps, and it can handle both subwoofer and full range functions simultaneously. Up to five amplifiers can be connected and controlled with a single ZVL, but when more outputs are needed multiple ZVLs can be linked together for unlimited system expansion.

LONG BEACH, CALIF., November 20, 2020 (MEDIAWIRE) – The Industry School, a new online training community that brings manufacturers and industry professionals together, announced its official launch date, giving the event a simple but accurate name: Launch Day.  On January 11, 2021, industry professionals can logon through a single portal to access a wealth of always-available training courses from all participating manufacturers.

The announcement was made during The Industry School Open House presentation on November 16. Solomon Daniels, administrator of The Industry School, gave manufacturers a tour of the school platform and described its advantages over current training methods.

“If you are a manufacturer, The Industry School means being part of a larger, collaborative community in which we bring learners to you, and your trainings stay on to potentially educate thousands of industry professionals over time,” said Daniels, summarizing the Open House presentation. “Best of all, detailed analytics of your training efforts give you the ultimate measure of your training ROI. 

“For industry professionals, The Industry School is a single online destination to learn career-advancing information and train on the products you sell, on your own schedule and from wherever you are, anytime. Built-in tools help you retain information, build your knowledge base and celebrate your learning achievements.”

To be part of Launch Day, every industry professional is invited to participate, and every manufacturer is encouraged to create a training course at no charge. The Industry School will provide resources to help trainers create content or convert existing training content to The Industry School platform.

“Launch Day is more than just the day we open to learners,” explained Daniels. “It will mark the first time we as an industry have a training destination available and always accessible to every mobile electronics professional. We want to have a strong start to our industry’s new learning community.”

Sign-ups for access to the Industry School will begin next month. Trainers who want more information on creating courses for The Industry School can contact Solomon Daniels at (213) 291-7888 or This email address is being protected from spambots. You need JavaScript enabled to view it.. Manufacturers that want more information on participating in The Industry School can contact Kerry Moyer at (910) 216-0064 or This email address is being protected from spambots. You need JavaScript enabled to view it..

The Full-Range, Two-Way Speaker Kits Are Sold in Pairs

OXNARD, Calif., November 19, 2020 – BOSS Audio Systems, a leader and innovator in 12 Volt aftermarket audio and video products, is proud to announce the launch of two new Harley Davidson Saddlebag speaker kits, the BHD98 (MAP: $299.99) and the BHD14 (MAP: $299.99). The BHD98 kit fits select 1998-2013 Road Glide and Street Glide motorcycles, while the BHD14 fits select 2014+ Road Glide and Street Glide motorcycles.

“Our new rear speaker kits for select Harley Davidson models integrate a powerful 2-way weatherproof 6”x9” speaker into the riders' existing Saddlebags,” said Greg Orlando, National Sales Manager. “The included cut out templates make installation easy and precise while the included grills make the speakers blend seamlessly into the Saddlebags for a custom look. Our engineers tuned these speakers to combat the wind, engine and road noise that riders experience so that their music can be heard with incredible volume, clarity, and bass that BOSS Powersports is known for.”

Additional features and specifications of the BHD98 and BHD14 include:

6x9” Speaker Basket Covers (1 Pair)
Saddlebag Speaker Grills (1 Pair)
Saddlebag Cut Out Template (1 Pair)
IPX-6 Rated (Water-Resistant and Dustproof)
150W Each (300W Per Pair)
For more information, please visit www.bossaudio.com.

Since 1987 BOSS has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with a vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Source: BOSS Audio Systems

Holly Hill, Fla. – November 19, 2020 – Metra Electronics® is now shipping a new dash kit for 2020-up* Toyota Highlander models without the factory 12.3-inch screen, designed specifically for the 9-inch Pioneer modular solutions receiver (DMHWC6600NEX)**. The 109-TO7 dash kit includes a set of radio screen brackets and chassis brackets that allow installers to fit the larger screen into the dashboard that has much less depth of space, while still keeping the OE-style look and feel of the vehicle. This kit was introduced at SEMA360 and a video introducing Metra’s new dash kits for Toyota Highlander is available on YouTube at https://youtu.be/75-4MEmnUpY. The 109-TO7 is in stock now and additional kits for this same model, designed for different screen sizes, will be available soon.

*Visit MetraOnline.com for up-to-date vehicle-specific applications.

**See radio manufacturer for current models.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 73 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Holly Hill, Fla. – November 19, 2020 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, has added four new color options for the DP-3002 dash panel. The DP-3002 dash panels are designed for 1999-2002 full-sized GM trucks and SUVs, including Chevrolet’s Avalance, Silverado, Suburban, and Tahoe, along with GMC’s Sierra and Yukon*. This large panel replaces the factory dash panel and provides the space for a modern Double-DIN radio. The climate controls are moved slightly and by using this dash panel and trim plate, no custom fabrication work is required.

The original DP-3002B dash panel was first introduced in matte black, but will now include a textured black, gray, pewter, and shale color option to match the factory appearance. The DP-3002 dash panels are made in the U.S.A. and available now from Metra Electronics in the following options:

DP-3002B: Matte Black

DP-3002TB: Textured Black

DP-3002GY: Gray

DP-3002PWT: Pewter

DP-3002SHL: Shale

*Visit MetraOnline.com for up-to-date, vehicle specific information.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 73 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

RINGWOOD, Ill., November 19, 2020 – Race Sport Lighting is excited to announce the launch of their TRIO-GOLD Series 3K 5K and 6K Switchback LED conversion MICRO-FITMENT kit that ranges between 2200-4000 LUX of light output! Designed for the ultimate on-road / off-road experience for drivers with the ability to switch between 3K gold fog cutters, 5K pure white OEM, and 6K luxurious crystal white headlight or fog-light kelvin colors.

This versatile switchback performance kit features a 3 kelvin color switching function on the single beam headlight and fog light base models, and 2 kelvin color switching capabilities between 3K and 5K on the (4) dual beam headlight bases available. The LUX output is incredible as well on this product measuring at 2,200LUX on the 6K, and as much as 4,000 LUX max on the 3K gold for a powerful cutter in misty and foggy environments to see the best.

“This is a dealer driven invention that we have been getting a lot of feedback for this year. Dealers have been wanting a 3K gold LED kit that performance the best in nasty weather environments, but still want their 5k and 6K Kelvin options too. This product gives the dealers exactly what they have been asking for in 1 product. It’s going to be an extremely popular series for Race Sport Lighting this year.” Steve Jergensen, President, Race Sport Lighting

“I can’t wait to offer this solution to dealers! In the past, we would only offer them HID 3K gold options for this request on the tech lines, and that works well, but some customers simply want the LED 3K Gold. I personally have tested this product in the lab and on the road, and dealers are going to love the performance they are going to be able to offer their customers.” Mac Gracia, Installation & Tech Support, Race Sport Lighting

TRIO-GOLD LED Conversion kits are in stock and shipping now out of our warehouse. We encourage all our distributors and dealers to get these in stock and experience what the excitement is about.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com

More Information and Resources on this NEW Product below:

Racesportinc.com: https://www.racesportinc.com/catalogsearch/result/?cat=&q=Trio-GOld

Latest Seating Solutions Broaden Accele Portfolio of Seating Comfort

Santa Fe Springs, Calif. – November 19, 2020 -- Accele Electronics is pleased to announce additional Seat Comfort solutions for Expeditors, Restylers and 12-Volt Specialists. Expeditors, 12-Volt Specialists and Restylers can now offer their customers unique solutions to add seating comfort. Solutions include Heating & Cooling Kits, Massaging System Kits and our latest seat heater design with an input that can be triggered by a customer’s Remote Start control.

These new additions have created the most comprehensive portfolio of Aftermarket Seat Comfort products in the industry. Our JW-C400 Carbon Fiber Seat Heater incorporates our latest design with a thicker material barrier and continuity stitching insuring grid stability for unsurpassed durability and performance. Also, a new thicker gauge wire has been incorporated for additional user safety. The JW-C400 Pat.Pending features a trigger Input for Remote Start systems with a 15 minute timer, the first of its kind. The trimmable kit also includes a Fully Backlit 3 Level Switch.

Our SM-600 Seat Massaging system provides installers an Aftermarket option for the latest seating technology now being adopted by vehicle manufacturers worldwide. More vehicles (Ford F150, Explorer, BMW, Cadillac, Audi, Lincoln, Jaguar, Mercedes, now offer an option once thought to be only for Presidents and Kings and available in only the top tier of luxury vehicles. Our system includes 6 Individual Motorized Pads with a Switch to cycle through pre programmed modes or manual operation including three intensities.

Our SHC-200 Seat Heating & Cooling system is perfect for those warmer climates where Cooling is equally or more important than Heating. Each kit includes 2 Pads that contain 4 individual Fans for cooling plus additional elements for heating. Both modes are operated with one switch that controls high, low and off for each function.

These products join our already formidable lineup of Seat Comfort products including vehicle specific Seat Heater kits for Toyota and Nissan, a Split Pad kit for those vehicles with occupant restraint systems and our value added, bestselling SH200, Standard Carbon Fiber Seat Heater.

All Seating Comfort products are available for immediate shipment, contact your Accele Sales Representative. Please visit our new website at www.accele.com for information on our complete product portfolio.

Lukas Louw, who worked with Hifonics founder, has passed away.

Libertyville, Ill. – At Maxxsonics USA, we are deeply saddened to announce the sudden loss of a colleague and dear friend of the company, Lukas Louw. Lukas was a design consultant and one of the original engineers who worked with Hifonics founder Helmut Stieglitz. Lukas remained the Hifonics Chief Engineer until his passing. Our heartfelt condolences go out to Lukas’s family.

On his passing, Alden Stiefel, President of Maxxsonics USA, commented, “Last week Maxxsonics lost a very integral part of its family. Lukas Lowe was not only our Chief Engineer he was a very dear friend of mine and he will be sorely missed. Lukas’s contribution to the mobile audio industry will go unmatched.”

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Holly Hill, Fla. – November 17, 2020 – iBEAM Vehicle Safety Systems® by Metra Electronics® launched new aftermarket automotive safety products at SEMA360 that provide reliable OE-quality upgrades with easy to install options. Now shipping are two new ADAS products; a universal parking sensor system that requires no drilling, along with a two-way blind spot and lane change alert system that can be installed without removing the bumper. iBEAM is also now shipping a new wide-angle camera, a 1080p dash camera, and third brake light cargo cameras for Chevrolet/GMC and Ford trucks.

Two-Way Rear Blind Spot and Lane Change Alert System

iBEAM’s new rear two-way blind spot detection kit brings high-tech safety without the lengthy installation. The TE-BSM2 is mounted entirely inside the vehicle with one sensor mounted on the rear windshield, providing a clean and easy installation that eliminates the need for bumper removal. Unlike other systems, everything is built into a single sensor for an easy DIY installation, with no additional control modules or parts needed. This system provides both audible and visual alerts for rear blind spot detection within a 65.5ft field. An LED visual-only alert is shown if there is a vehicle in the blind spot and then the visual and audible alert is triggered if the blinker is on and a vehicle is in the blind spot, alerting the driver immediately.

No Drill Two-Sensor Parking System

Without drilling into the bumper, iBEAM’s new two-sensor parking solution, the TE-2PSK, provides enhanced accuracy and easy installation. Its reliable technology uses a higher frequency than current sensors on the market to allow for a more precise 3-foot sensing field with fewer false triggers. The TE-2PSK has everything built into the sensors with no additional control modules or parts needed, resulting in an easy to install kit that doesn’t require drilling into the bumper - simply mount the sensors and run wires. A three-zone setup for audible alerts helps drivers navigate difficult parking situations with ease. Designed for rear plastic bumpers.

Wide Angle Camera

iBEAM’s TE-190 is a 190-degree wide-angle camera that provides more visibility due to its larger field of view. This camera lens is adjustable, it is rated IP69, and has selectable parking lines. The resolution is 600 TV lines, it has a minimum illumination of 0.01 lux and can be mounted in the front, rear, or side of the vehicle.

1080p Dash Camera

The TE-DVR1080 is a new suction-cup mounted dash camera that is powered by a cigarette adapter, allowing for an easy to install solution. It has 1080p resolution at 30 fps and a 150-degree wide-angle lens. The 2-inch LCD screen shows menu options to allow the user to take video, photos, or playback media on the screen, with motion detection and parking mode features available. The G-sensor will lock video recordings if a crash is detected to avoid overwriting video footage in the event of an accident.

Third Brake Light Cargo Camera Frames

Two new third brake light cargo camera frames are now available from iBEAM. The TE-3BLCFD is designed for 2015-2020 Ford F-150, 2019-2020 Ford Ranger, and 2017-2020 Ford Superduty trucks. The TE-3BLCGM is designed for 2014-2020 Chevrolet Silverado and 2014-2020 GMC Sierra trucks. These frames add a blind spot/cargo camera to the third brake light of the vehicle with 480 TV lines resolution, selectable parking lines, and a 136-degree horizontal field of view. Both of these cameras are rated IP69 and improve rear visibility, allowing the driver to keep an eye on their cargo and rear blindspot areas.

All of these new products are now shipping with additional details available at iBEAMusa.com.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 73 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Lehighton, Pa. -- November 17, 2020 -- 1sixty8 media, the team behind the consumer-facing BestCarAudio.com website, is proud to announce that they will begin offering their advertising clients hands-on product reviews under the title Test Drive Reviews.

Mitch Schaffer, President of 1sixty media, said, “We’ve reached a point where it’s time to take the information available to consumers to the next level. Thankfully, we have Dave MacKinnon in charge of content for BestCarAudio.com. His extensive experience in developing, testing and reviewing mobile audio products is nearly unmatched in the industry. I’m very excited to be able to offer Test Drive Reviews to our clients and their potential customers.”

Dave MacKinnon, Head Writer for 1sixty8 media and Editor-in-Chief of the BestCarAudio.com website, said, “Testing products in my lab is what got me started as a writer in the mobile enhancement industry just under 20 years ago. I’m excited to get my hands on the latest and hopefully greatest offerings from the industry and share my experiences with our readers. Educating consumers on the features and performance capabilities of the products available to them will help them make a better purchasing decision. While unboxings and videos about features are interesting, they don’t get to the core of what makes one product’s performance different from another. Our Test Drive Reviews will change that.”

Schaffer added, “As the owner of a mobile enhancement store since 1994, support for brick-and-mortar retailers is a fundamental part of how BestCarAudio.com operates. It's at our core. The vast majority of the 300+ articles currently on the site explain solutions or technologies, then directs readers to find a car audio shop in their area that can provide them with top quality service. My hope is that the new Test Drive Reviews drive business to qualified retailers looking for quality gear."

The BestCarAudio.com team already has products on the test bench, and the first review should be available on the website (www.bestcaraudio.com) and Facebook page (https://www.facebook.com/bestcaraudio) by the end of November 2020.

Manufacturers and distributors can find out more about the marketing opportunities available from the BestCarAudio.com website by contacting Mitch Schaffer at 570-656-6900 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Improvements Include Advanced Shipping Options, Product Presentation, Communications with Customers, Ease-of-Use, and Overall Analytics

EDMONTON, AB, CANADA, Nov. 18, 2020 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theatre, multi-room, outdoor, portable, 12 Volt (car, truck, motorcycle, power sports, marine), gaming, and professional applications, is proud to announce it has updated and re-launched the SKAAstore website.

“Customer care and the customer experience are our top priorities, and that starts with our website,” explained Matt Michielin, Eleven Engineering marketing team leader. “In most cases, a company’s website is the face of the company, and when buying through the website, you want it to be as visually appealing, informative, and easy-to-use for the customer as possible. As such, we have designed and implemented some pretty cool updates that include all of these parameters.”

Improvements to SKAAstore.com include: 

• Shipping options: slow, medium, and fast; discounted shipping rates if customers spend more than $100 USD.
• Product presentation: new product photos; more photos of the product and product sheets so the customer knows exactly what they’re using and what they can do with the tech. 
• Better communication: customers now know when we have received their order, when we’re packaging, when its’ been fulfilled and shipped; if a change happens to their order, they’ll know that, too.  
• Ease-of-use: the website is simply set up, so it’s easy to navigate; we made the change to host the website in Canada through Shopify, which is widely regarded as being best in class for interface. 
• Analytics: something we didn’t have in the old store is wide range of analytic tools to better adapt to what customers are telling us through their visits to the SKAAstore website.

“We’re also continuing to build SKAA tech through the DJ communities in North America and Europe through the store,” added Michielin. “Expanding our accessories to make this a one stop shop for the building blocks that customers could want or need is also a priority. We are very excited where the SKAAstore is now, and where it will continually evolve in the short and long term.”

SKAA is the new wireless HiFi audio standard developed by Eleven Engineering, Inc. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack. SKAA is also available as a built-in technology not requiring an external transmitter in purpose-designed partner products, which are featured at SKAA.com. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals which are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA Pro technology is the professional version that is fully compatible within the SKAA standard.

For more information, please contact Rex Whitehead at 480-650-3979 or email This email address is being protected from spambots. You need JavaScript enabled to view it., and please visit www.elevenengineering.com, www.SKAA.com, SKAA wireless YouTube channel, and Facebook.

Edmonton, Alberta, Canada-based Eleven Engineering, Inc. is a market leader in microprocessors SiPs (System in Package) and modules designed for wireless audio for Home Theater, Multi-Room, Portable, and Pro Audio products. Eleven's XInC2 multithreaded processor was designed specifically for digital wireless audio applications but is also well suited for other realtime intensive microprocessor applications.

Eleven's high-performance wireless audio semiconductors, equipped with XInC2 wireless processor cores, are complete solutions for high-quality digital wireless audio transport. WFD™, Eleven's proprietary wireless audio transport protocol, has a narrow footprint in the radio spectrum, delivering both best-in-class coexistence with WiFi / Bluetooth and unparalleled Quality of Service.

November 18, 2020 -- The MRXI is a marine headunit that can do it all! Compact, powerful, beautiful, and will stand up to the rigorous punishment that all marine and offroad headunit go through. This powerful receiver features all the functions you need like BT, RCA outputs including subwoofer, USB linking and charging with remaining waterproof! This is the key to enjoying loud music with the highest quality for your boat, ATV, or any vehicle that may see the water frequently.

• The MRX1is DS18's NEW all in one marine headunit that does it all!
• V4.2 Bluetooth pairing functions so you can play music direct from your phone or any BT source.
• It comes precise sound settings options that let's you control the bass, treble, balance, fade, EQ, loudness, and Subwoofer crossover with ease.
• We have Included preset EQ options that give you a better sound for your selected music preference that include FLAT, POP, ROCK, CLASSICAL, and EQ can be turned off all together.
• There is an easy to read LCD display with RGB keys so you can use the color that's easiest to read, to set your mood of the day, or color scheme!
• Also provided is CT sync that allows for settings like time be adjusted by over the air radio frequencies.
• The USB can transfer music along with charging your chosen device at the rate of 2a.
• The MRX1's sound output can’t be matched because we have made this unit to use 4v pre amp outputs so you can expect the highest quality sound with the voltage to push it.
• The MRX1 has 3 outputs to accommodate fully applied systems easily with front, rear, and sub high quality outputs.
• The IP65 waterproof rating will help you stay confident while using the headunit in harsh and wet terrain without failure.
• This radio has an amazing power output. With a 4 ohm load you will get 4x15 watts rms and 2 ohm load you will get 4x20 watts rms which is enough to push most entry level speakers. (Amps will be required to install tower speakers and subs)
• Enjoy all your favorite AM/FM stations with our wideband AM/FM receiver that is also selectable under source controls.

NEW for 2020, Hifonics BXiPRO3.0 takes audio to unparalleled levels of sound.

Libertyville, Ill. – NEW BXiPRO3.0 processor from Hifonics is an all-in-one processor solution for bass enhancement, clip indication for input and output levels (on both product and remote), an included adjustable remote, signal sense with multi-selection, a dual remote amplifier that features dual function remote with bass enhancement and output level control, and dual remote wiring.

Armando Triana, Senior Product Development Specialist, said, “This processor has a ton of control and customizable options for you to dive deep into your audio. Adjusting your sound exactly how you want within half the size in space makes the BXiPRO3.0 our leading flagship processor. We wanted to give you everything to control each aspect of your music.”

ABOUT THE BXiPRO3.0 PROCESSOR

Producing 850-watts at 4-ohm speaker high-level inputs, the BXiPRO3.0 processor integrates into any vehicle with an upgraded subwoofer system. Showcasing a compact design with a sleek finish to it, you’ll receive half the size in space with TRIPLE THE POWER for your audio. With adjustable mounting solutions and multi-point installation options including placing the processor behind dash-concealed locations, this processor will be as flexible as your installation demands it to be. With tough reinforced connectors that feature Tiffany Style differential noise inputs, you’ll not only receive a processor that has superior connectivity where you need it the most, but you’ll also embrace selectable multi-level inputs and dual remote outputs (high-levels out and sub-levels out) that connect 2 different amplifiers.

FEATURES INCLUDE:

• 850-watts at 4-ohm speaker high-level inputs

• Integration into any vehicle with an upgraded subwoofer system

• Smaller space creates more power in your vehicle

• Noise reduction with Tiffany Style differential noise inputs

• Adjustable mounting solutions

• Multi-point installation options make easy installation anywhere

“Hifonics engineers have created the most powerful processor from Hifonics with the BXiPRO3.0. With triple the power in half the size and space, this processor will fit anywhere your installation demands it while providing top-quality sound and complete customization of your music. This is the entire package,” said Triana.

Take audio to unparalleled levels of top-quality, undistorted playback, and customizable sound control with the BXiPRO3.0 processor and hear the difference in all of your music. Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order. Full line details are available on the Hifonics website at https://hifonics.com/.

Hifonics is the audio brand bestowed directly from the gods above, which is known for its bold looking designs while producing powerful and rich sound quality. Founded by Helmut Stieglitz, Hifonics continues to bring mortals exactly what they need – amplifiers, subwoofers, car speakers, soundbars, compression horns, marine speakers, and signal processors that are forged by the gods! Our slogan, POWER FROM THE GODS, is the superhuman standard to how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions that will deliver on all of their needs for powersports and marine machines. The Hifonics brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://hifonics.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

NEW for 2020, Hifonics HFEQ-2 processor offers more control with higher sound quality.

Libertyville, Ill. – NEW HFEQ-2 processor from Hifonics utilizes higher sound quality with upgraded components. With ½ DIN ISO mount included, this perfect system upgrade can be installed right in the dash of your vehicle. At your fingertips, you’ll receive a 9-volt line driver offering a 4-band equalizer with a +18dB variable plus master volume, subwoofer volume control, and front to rear dual-amp fader.

Jim White, Quality Assurance Specialist, said, “With the HFEQ-2 processor, you’ll gain smoother sound and an all-around better listening experience. Obtaining full control of your music in every aspect is what we set out to achieve and the result is our most powerful and efficient processor that Hifonics has to offer.”

ABOUT THE HFEQ-2 PROCESSOR

With higher efficiency, drawing less power, the HFEQ-2 processor delivers a sound to your audio that creates a more dynamic experience letting you customize your music more than ever. High-pass filters allow complete control of every high, while low-pass filters allow for deeper low bass.

FEATURES INCLUDE:

• ½ DIN, 4-band, pre-amp EQ with front/rear active crossover

• Audio input selector for switching between the head unit and another source

• Input level controls for both car radio and any media device to ensure identical volume levels

• Master volume control of the SPL-level for both sound sources

• Front to rear dual-amp fader

• Two audio inputs with level matching

• 45Hz sub-bass control

• 120Hz mid-bass control The HFEQ-2 processor offers more control for you and higher sound quality for your audio.

Obtain total control of your sound and hear every song in a new light. Please make sure to contact your sales representative, or customer service at 847-540- 7700 immediately to secure your order. Full line details are available on the Hifonics website at https://hifonics.com/.

Hifonics is the audio brand bestowed directly from the gods above, which is known for its bold looking designs while producing powerful and rich sound quality. Founded by Helmut Stieglitz, Hifonics continues to bring mortals exactly what they need – amplifiers, subwoofers, car speakers, soundbars, compression horns, marine speakers, and signal processors that are forged by the gods! Our slogan, POWER FROM THE GODS, is the superhuman standard to how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions that will deliver on all of their needs for powersports and marine machines. The Hifonics brand is owned by Maxxsonics USA, based near Chicago, Ill. For additional information, go to the brand website at https://hifonics.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

Holly Hill, Fla. – November 12, 2020 – Heise LED Lighting Systems® by Metra Electronics®, a leading manufacturer of aftermarket automotive lighting, is now shipping a flush mount case for its existing 8 Gang Switch Panel System (HE-SWP8), introduced last week at SEMA360.

Heise first introduced the compact 8 Gang Switch Panel System, the HE-SWP8, at the 2019 SEMA Show. This product features a rugged design that works in all types of vehicles, including UTVs, Jeeps®, and other outdoor applications. The HE-SWP8 can integrate lighting control into any vehicle and fit into the dash panel, center console, vehicle pillar or even the overhead sunglass holder. This gang switch panel system controls up to 8 different auxiliary LED lights or electrical devices and has 50 different switch stickers included for customization. Blue LED backlighting illuminates the switches and it can handle all types of 12V DC accessories. The compact control panel measures 2.6 by 4.6 inches while the under-hood mounted control box has a 4.2 by 7.5 inch footprint.

Now, a flush mount case with a snap-on trim plate, the HE-SWP8C, is available to make installation clean and even easier. The switch panel screws securely to the case box and the cut template and hardware are included for added convenience. A detailed video showing installation tips can be watched at https://youtu.be/ceExM97rJfA. See additional details online at HeiseLED.com.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 73 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Michielin Will be Based in the Corporate Offices in Edmonton, AB Canada

EDMONTON, Alberta, Canada, Nov. 12, 2020 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12-volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that Matt Michielin has joined the company as marketing team leader.

“As Eleven Engineering has continued to grow, we needed to add to our marketing and customer service team in order to keep up with worldwide demand of our SKAA technologies and products offerings,” said Rex Whitehead, Eleven Engineering executive vice president, sales & marketing. “Matt has stepped in and immediately taken the reins on some very important projects while keeping everything running smoothly. Besides his marketing and customer service skills, he is a heck of an accomplished musician, as well.”

Michielin, a trumpet player, has a MA (Jazz Studies) from San Jose State University, and has played with the likes of Tom Politzer (Tower of Power), Tommy Banks, PJ Perry, and the Super Soul Brothers, to name a few. His responsibilities at Eleven Engineering include maintaining the SKAAstore and the creation of the new SKAAstore website, customer service, office operations, database management, and social media and communications assistance. 

Prior to joining Eleven Engineering, Michielin worked with Clean Harbors Environmental Services, The Government of Alberta, and Special Olympics Alberta.

“Eleven Engineering provides a great atmosphere to work in, which allows me to apply my formal music education,” Michielin said. “The team really works well together and supports one another to accomplish each and every project. I’m excited to be a part of the team.” 

SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming. SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose-designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8).

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to https://www.youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook/.

Edmonton, Alberta, Canada-based Eleven Engineering, Inc. is a market leader in microprocessors SiPs (System in Package) and modules designed for wireless audio for Home Theater, Multi-Room, Portable, and Pro Audio products. Eleven's XInC2 multithreaded processor was designed specifically for digital wireless audio applications but is also well suited for other realtime intensive microprocessor applications.

Eleven's high-performance wireless audio semiconductors, equipped with XInC2 wireless processor cores, are complete solutions for high-quality digital wireless audio transport. WFD™, Eleven's proprietary wireless audio transport protocol, has a narrow footprint in the radio spectrum, delivering both best-in-class coexistence with WiFi / Bluetooth and unparalleled Quality of Service.

Ranging From 6.2” to 10.1”, Including a 6.75” Wireless Model, Retail Prices from $179.99 to $399.99

OXNARD, Calif., November 10, 2020 - BOSS Audio Systems (www.bossaudio.com), a leader and innovator in 12 Volt aftermarket audio and video products, is proud to introduce 10 new Apple CarPlay and Android Auto units to their Boss Elite lineup. The models (BE950WCPA, BE10ACP-C, BE10ACP, BE9ACP-C, BE9ACP, BE7ACP-C, BE7ACP, BE62CP-D, BE62CP-C, and BE62CP) have models from 6.2” to 10.1”, retailing from $179.99 to $399.99. The BE950WCPA is Boss Elite’s first wireless Apple CarPlay and Android Auto unit.

“We are so excited to launch these new BOSS Elite CarPlay units in time for the busy holiday season,” said Jason Hannon, BOSS Elite National Sales Manager. “Consumers are looking for ways to bring the Apple CarPlay and Android Auto experience into their vehicles without breaking the bank, and our new lineup allows them to find the right size screen and feature set for their budget while still delivering the exceptional quality and industry leading 3-year warranty that our retail partners demand. Whether you are looking for a model with a DVD player, a backup camera, wireless connection, or an incredible 10.1” screen, BOSS Elite will have just what you are looking for at a price you can afford.”

For more information, please visit www.bossaudio.com.

Since 1987 BOSS has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with a vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 400 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

SOURCE: BOSS Audio Systems

John looks to bring experience and perspective in the car audio, marine, and powersports markets.

Libertyville, Ill. – Effective Monday, November 9th , John Driscoll will be joining Maxxsonics USA as a Regional Sales Manager. While not being limited to just 1 region, John’s main focus will be on the nationwide network of powersports retailers.

On his new position, John Driscoll said, “Having worked with many of the current Maxxsonics team members in the past, some going back 20 years, I am excited to be back with a great team! The combination of almost 30 years’ experience in the consumer electronics and powersports industries makes this position a great fit. I am looking forward to expanding the Maxxsonics brands and sharing the impressive assortment of products well into the future.” John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, 1992. John went on to start in Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree.

Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued up until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile. In 2012, John entered the powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets) and looks to bring his many years of audio perspective and industry experience to the Maxxsonics family.

On the new hiring, Brian Sherman, Vice President of Product & Marketing commented, “I’ve known John for nearly 20 years, and he’s proven to be a valuable asset to our industry. John’s unique experience in-car audio, marine, and powersports will bring a new perspective to current and prospective Maxxsonics dealers. We’re certainly excited to have John join the team!” As 2021 draws near, Maxxsonics USA is looking forward to having John come aboard bringing his experience and perspective in the car audio, marine, and powersports markets as well as his critical relationships in each industry.

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories that are branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.