The Industry's #1 Resource




Rosa Sophia

LONG BEACH, CALIF., February 22nd, 2021 -- JVC Mobile Entertainment is pleased to announce that Norcal Sales & Marketing is now representing its products in Hawaii.

Led by their president John Tatro, Norcal Sales & Marketing has been offering sales representation in Northern California and Nevada for nearly 20 years. Last year, Norcal added Keoni Watson to its team, a veteran rep that lives on the island of Oahu. Watson was born and raised in Oahu and has been a manufacturer’s representative there for the past 24 years. He lives by his motto of always wanting to a bring value to his dealer base and assist them in growing their business.

“Since our inception, we have been executing business plans that meet and exceed expectations of our vendor partners,” said Tatro. “Having an established, well received native rep that is based in the islands is key to effectively servicing that dealer base."

“Norcal Sales has already been representing JVC products in Northern California and Nevada since 2008, even being selected as our rep of the year 4 times,” said Ron Trout, JVC Director of Sales. “Their track record has been proven time and time again, and I’m confident that they will offer this same level of top-notch service and support to JVC dealers in the Hawaii market.”

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252-5722 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa and www.us.jvc.com/car.

DANIA BEACH, Fla., February 22nd, 2021 - HKI USA, the US importer for Ground Zero car audio products, is proud to be able to say that the new Uranium line of component speakers is here.

Starting with the GZUK 165SQ midbass, this all new 6.5-inch driver has an underhung neo motor with a 2-inch coil paired with a damped aluminum cone allowing this driver to dig deep and maintain a smooth response through its frequency range.  

The new GZUM 80SQ midrange fits in line as a small version of the 6.5-inch midbass, with its matching motor and cone, making for a well rounded midrange, while it’s 3.15-inch diameter and small motor structure helps it fit in various applications.  

The all new GZUT 28SQ tweeter has a tuned open back neo motor that gives us a distortion free response down to its crossover frequency blending perfectly with the GZUK midbass driver in a 2-way application, while the coated silk dome maintains detail and excitement when rounding out a 3-way setup.

“We have been looking forward to this collection of drivers for quite some time. These are some of the most exciting components I’ve experienced in quite some time,” said Jacob Brown of HKI USA.  

This series is available A La Carte to our network of direct retailers. While passive crossover networks, tailored to work with these drivers, will be available shortly, we are also excited to be announcing another option to the mix and more information on that will be coming shortly.

For more information about Ground Zero or to apply to become an authorized dealer, please visit http://www.hki-usa.com or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

Holly Hill, FL – February 23, 2021 – Saddle Tramp® by Metra Electronics® is now shipping six different easy-to-install LED lighting products designed for motorcycles. The front fork and saddlebag LED accent lights are designed specifically for 2014-up* Harley-Davidson® Touring models (FLH and FLT). The new turn signal lights, a three-way switchback LED projector light, and flexible LED lighting strips will fit almost any motorcycle and are in stock now, adding to the extensive line of aftermarket motorcycle accessories from Saddle Tramp.

Front Fork LED Accent Lights for Harley-Davidson®

New Saddle Tramp front fork accent lights look like they are part of the original design for 2014-up* Harley-Davidson® Touring motorcycles. The BC-BFKC adds a red two-stage LED light to the front wheel that illuminates for the running and turn signal light. It is painted with a matching vivid black color and covers the factory axle nuts, creating a smooth look to blend seamlessly with the motorcycle’s contour. Stainless mounting hardware is included and wires are covered in protective cloth tape for added protection.

Saddlebag LED Accent Lights for Harley-Davidson®

The BC-SBMKL is pair of white LED accent lights for the bottom side saddlebag on 2014-up* Harley-Davidson® Touring motorcycles with hard saddlebags. The light strip is painted with the same signature vivid black color and has a smoked lens. The LED light strip mounts with 3M double-sided tape for easy installation.

Sequential LED Turn Signal Lights

Saddle Tramp has two new universal LED turn signal lights, the 3-inch BC-STS3 and the 3.5-inch BC-STS1. Each part is sold as a set of two turn signals that features 12 amber LEDs per light with an energy-efficient current consumption. The BC-STS3 is mounted with adhesive and the BC-STS1 mounts by drilling a hole in the fairing using the nut and bolt to mount securely to the motorcycle.

Low Beam, Spot, and Fog LED Switchback Projector Light

The BC-LBFL is a 30-watt LED projector light that can switch between three lighting modes; low beam, fog light, and strobe light, for a versatile auxiliary lighting solution. The universal clamp mount design makes it easy to install onto almost any motorcycle and it has 1,200 raw lumens.

Flexible Rubber Stop, Turn, and Running LED Light

The BC-LPBST is a 7.7-inch flexible rubber LED strip that has 16 amber LEDs, (8 per side), and 33 red LEDs for stop, turn, and running light functions. This light provides an affordable and easy way to quickly add additional visibility for riders on any motorcycle. It has hardwired connections and is rated IP67.

All of these solutions are in stock and shipping now from Metra’s Saddle Tramp brand. *See MetraOnline.com for up-to-date, vehicle specific information and more details.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

RINGWOOD, Ill. – February 16, 2021 -- Race Sport Lighting is excited to announce the launch of their NEW DemonEYE® V2 RGB Multi-functional headlights. This new kit can be used not only for headlight or fog light performance upgrades, but also feature an additional RGB diode to light up your lens color for show use as well. Race Sport Lighting owns the trademark on the DemonEYE® name and is officially licensed to produce and sell this RGB technology to the marketplace.

This Version 2 DemonEYE® LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The advantages over the first version include a smaller, more compact design for versatile fitment, upgraded diode technology for brighter LUX output, upgraded Bluetooth app-controlled software and a much more durable and long-lasting diode technology.

“This second version DemonEYE® RGB LED kit is going to be a hit in 2021. Many resellers loved the Version 1 when we released it about five years ago, and we did well in the marketplace with it as customers began to integrate it with other RGB products on their vehicles. The V2 takes all of our newer premium LED technologies and allows us to bring this once popular LED kit back to life,” said Steve Jergensen, President of Race Sport Lighting

“From an installer’s perspective, this V2 DemonEYE® LED kit is much more advanced than the old version. Its small and shallow design allow it to fit almost all vehicles on the road, and it is much brighter than the first version. Since we designed it using our patent diodes, diode array, and circuit board design, it is going to be much more durable and long lasting.” – Mac Gracia, Installation & Tech Support, Race Sport Lighting

NEW DemonEYE® V2 RGB Multi-functional headlights are in stock and shipping in most bases now out of their warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com.

More information and resources on this NEW product – Click Here.

LONG BEACH, CALIF., February 18th, 2021KENWOOD is pleased to announce that its oldest dealer in America is turning 50! Duke’s Car Stereo proudly represents KENWOOD as its top selling brand, along with many other excellent 12-volt brands, with locations throughout the mid-Michigan area, covering Flint, Saginaw, and Bay City.

Originally named Duke’s Tape Shack in 1970 by its founder Duke Evans, the company has grown from a 2-bay gas station selling 8-track tapes to a 4-store operation. During the last 50 years Duke’s has become a reputable name throughout the mobile electronics industry, winning many awards along the way.

Over the years, Duke’s has gone through changes in staff and management. Now in its 50th year of service, Evan’s vision continues with a new generation of leadership. Mark Cormier, the current owner/operator, was hired by Evans personally in 1977. Cormier recalls Evan’s leadership and guidance in overcoming challenges and adapting to grow the business while catering to their local markets. Along with former partners Jim Crary and Dave Barclay, both of whom are enjoying their retirements, Duke’s has grown into the successful business it is today.

Currently selling a full line of KENWOOD and KENWOOD eXcelon products, Duke’s specializes in the mobile electronics business providing installations ranging from basic speaker replacement to high-end systems in automobiles, boats, motorcycles and ATVs, etc. Along with car audio, Duke’s carries complete lines of remote starters, driver safety systems, window tint, and a wide variety of other 12-volt products.

Cormier attributes their long-term success to their employees, some who have been with the company for over 40 years! They have teamed up to build the KENWOOD name in the Mid-Michigan area while selling every model KENWOOD has ever produced. Navigating the Covid-19 pandemic, Duke’s has again proven to adjust and adapt in order to continue providing their customers with high levels of service.

As their previous independent KENWOOD Sales Representative, Tim Hill (current Midwest Sales Manager for KENWOOD) states, “The biggest thing that Duke’s has done over the years is to offer great value and exceptional customer service. Everyone leaves happy.”  

For more information about Duke’s Car Stereo, please visit: https://www.dukescarstereo.com/.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com and www.kenwood.com/usa.

The RG4-R1 Kit with MR1 Digital Media Receiver is Available for SSV Works’ 2-, 3-, and 5-Speaker Kits for Ranger XP1000’s 2018 and Up

OXNARD, Calif., Feb. 17, 2021 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems and accessories, is proud to announce that it is making available JVC’s acclaimed MR1 digital media receiver in SSV Works’ 2-, 3-, and 5-speaker kits for Polaris Ranger XP1000 (model years 2018+). With included free back-up camera, if you already have a SSV Works Ranger system and want to upgrade, the dash kits (p/n RG4-R1) are also now available with an MSRP of $479.99.

“Last year, we announced a collaboration with JVC in which SSV Works is now the exclusive Powersports distributor for the KD-MR1BTS marine/powersports digital media receiver, and that success has led us to adding this incredible receiver to our XP1000 kits,” said Trevor Kaplan, SSV Works CEO. “Our customers asked for an easy plug-and-play upgrade, we listened, and now they have it!”

If you are currently running SSV Works’ MRB3 Bluetooth Media Receiver and are looking to upgrade, the new RG4-R1 kit is exactly what you need. Like most of SSV Works’ kits, RG4-R1 is a plug-&-play install, making it as simple as unplugging the current MRB3 unit, installing the new dash piece, and plugging in the new JVC unit. With the included harnessing, this Bluetooth Media Receiver plugs right into the current SSV system.

The KD-MR1BTS digital media receiver features Bluetooth®, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability, and is SiriusXM-Ready®.

The KD-MR1BTS’ waterproof housing withstands jets of water from any direction thanks to IPX6 waterproof compliance. As a result, the receiver can be safely used not only in cars, but also in other types of motor vehicles including marine and motorsports use. A conformal coating safeguards electronic circuits from harsh environments that may contain moisture or chemical contaminants, providing a barrier to airborne contaminants from the operating environment, such as salt-spray, thus preventing corrosion.

“JVC is a legacy in the mobile audio radio market, and we could not be more excited to partner with such a brand and provide our Ranger XP1000 customers with the best powersports radio and overall audio solution kits in the market,” Kaplan concluded.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!

Holly Hill, Fla. – February 16, 2021 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is now shipping new Pro Series LED replacement headlight bulbs from Heise LED Lighting Systems®. The Pro Series features five different bulbs that cover every application of HID currently available on the market, plus seventeen single-beam and four dual-beam lightbulb sizes. Matched with a brand new extreme LED chipset, these bulbs not only outlast but will outperform HID bulbs.

Heise has meticulously designed the bulbs to optimize the LED position in order to maximize the headlight housing optics for both projector and reflector systems. The result is a 16,000 lumens solution that is 260% brighter than other LEDs, using only 70 watts per set with a running temperature of only 115 degrees F. By running much cooler than traditional LED bulbs, the Pro Series has an increased lifespan compared to others on the market. “The majority of failures with LED replacement bulbs come from not wicking the heat away from the LED chip. The faster a bulb can get the heat away from the LED chips, the longer the lifespan will be. In our new design, the copper substrate is very efficient at moving heat down through the heatsink and then to the fan away from the chip,” says Jason Anderson, VP of Product Research and Development for Metra Electronics 12volt brands. “When compared to two popular fanless LED bulbs on the market that are less than half the brightness of the Heise Pro Series, their internal running temperatures were significantly higher, at 160 and 170 degrees F,” says Anderson. “Heise’s new LED bulbs are much brighter, run cooler, and will last longer,” he added.

Heise’s Pro Series bulbs feature a 2mm solid copper thermodynamic core, all-metal construction for the build material, a rotatable collar for beam pattern adjustment, instantaneous full lumen start-up, an IC thermal controller with a high-speed smart fan, built-in reverse polarity protection, and a side-cable connection for slimmer installation. A built-in EMI filter prevents the bulbs from affecting the vehicle’s radio reception and they will work with Heise’s existing CANBUS decoders, which, depending on the vehicle, may be required to stop the flashing of headlights or the “lamp out” message in the instrument cluster (sold separately). Due to their intense brightness, these bulbs are for off-road use only and not for use on public roads.

Product Models

HID to LED Conversion:
At the base of the HID to LED conversion bulbs, there is a “C” designation in reference to the unique collar design that allows the bulb to be properly keyed into projector “S” housings and reflector “R” housings. The bulbs accept a 12-24V DC and are connected to the input connection of the factory ballast.

HE-D1CPRO: Fits D1S and D1R

HE-D2CPRO: Fits D2S and D2R

HE-D3CPRO: Fits D3S, D3R and D8S

HE-D4CPRO: Fits D4S and D4R

HE-D5CPRO: Fits D5S and D5R

Single Beam:

HE-H1PRO

HE-H3PRO

HE-H7PRO

HE-H8PRO
HE-H9PRO
HE-H10PRO
HE-H11PRO

HE-H16PRO

HE-5202PRO

HE-9005PRO

HE-9006PRO
HE-9012PRO
HE-PSX24PRO

HE-PSX26PRO
HE-880PRO
HE-881PRO

HE-P13PRO

Dual Beam:

HE-H4PRO

HE-H13PRO

HE-9004PRO

HE-9007PRO

These solutions are in stock now and come with Heise’s 3-year warranty. Installers can visit HeiseLED.com for up-to-date, vehicle specific information and installation instructions.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality aftermarket solutions. We make dash kits for more vehicle applications than anyone else in the world and have been “The Installer’s Choice”® for more than 75 years. Our other brands include: Axxess®, T-SPEC®, Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra AV®. For ordering information and pricing, visit MetraOnline.com or call 386-257-2956.

February 11, 2021 – FT. Smith, AR – Tri-State Enterprises, a large wholesale distributer of aftermarket automotive parts, 12Volt electronics and truck accessories, is proud to announce the addition of ZZ-2 to their product lineup. ZZ-2, a manufacturer and wholesaler of OEM Integration products focused on safety and convenience for the 12Volt industry, is incredibly happy to announce our first US distribution partner for our line of products. Tri-State Enterprises will be our exclusive distributor for their territory. ZZ-2 WEBSITE: www.zz-2.com
 
Tri-State Enterprises (www.etristate.com) is a family owned and operated company since 1977. With over 700,000 sq ft of warehouse space and locations in Ft. Smith, AR. / N. Little Rock, AR. / Springdale, AR./ Oklahoma City, OK. / Kansas City, MO /St. Louis, MO./ Carrollton, TX and Houston, TX. Tri-State Enterprises distributes throughout this territory with over 100 of their own trucks.
 
(For more information, please contact):
Robert Donald - 12 Volt Manager
Tri-State Enterprises
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
(800) 643-2118
 
Rich DeSclafani – Vice President
ZZ-2
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
877-241-2526
929-220-1212
 
STILLWATER, USA – KICKER® has begun shipping its new-for-2021 CompR® Subwoofers, featuring Forced-Air Cooling™ and available for purchase at Authorized KICKER Dealers nationwide both in-store and online. Introduced to the world on the KICKER UnMASKED! Live™ show in October, CompR Subwoofers will retail from $99.95-$269.95. CompR Subwoofers are also available at www.kicker.com.
 
The CompR features a stacked magnet structure for improved power handling and sound quality, while withstanding extraordinary levels of power. The woofer’s innovative thermal system, dubbed “Forced-Air Cooling,” uses its own cone movement to route even more air than previous through the CompR’s motor, forcing unwanted heat out of vents built into the backplate and allowing the sub to run 25 percent cooler than previous versions. Users get the bass they love, the sleek look, and the reliability expected.
The subwoofer also features the SoloKon™ cone system, defined by a signature red, double-stitched surround and all-polypropylene woofer cone. It is available in 8-, 10-, 12- and 15-inch models with dual voice coils (2 or 4 Ohm).The CompR is engineered to maintain a superior level of volume and musical accuracy, while delivering reliable performance everyone can enjoy.
 
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.
 
Capture kicker spec

 

 

February 11, 2021 -- Take complete control of your audio system with DS18's new line of Digital Sound Processors! Now you can control every aspect of your audio system with ease with precise filtering settings. The DSP6iA gives you many highways in which you can fine tune your audio.

This DSP comes with a built in amplifier which yields 70 watts rms per 6 channels @4ohms. Channels 5/6 can be bridged for a subwoofer that will get you 240w rms @4 ohms bridged.

The DSP6iA will be hooked up directly to your PC (not mac compatible) or laptop for a multitude of tuning options that are just a few mouse clicks away. Also included is an easy to use wired controller that acts as an interface for song switching, volume, and your saved presets. This unit has an included BT receiver so you do not even need a head unit. You can stream directly from your phone if you so wish, which makes the versatility of this DSP immeasurable.

The software is downloaded at ds18.tools and does not take a high learning curve to master. Each input can be adjusted and summed. You can save your options and multiple presets for 6 channels, @6db/octave to 48db/octave, and visualization for your actual and simulated EQ curve.

*Blue Tooth streaming so you can use your smartphone, tablet, or laptop for endless music.

*Built-in amplifier that gives 70w rms @4ohms x6 channels. Channels 5/6 can be bridged for a subwoofer and will give 240w @4ohms bridged.

*Easy to use software found at ds18.tools to fine tune and monitor every aspect of your signal processing.

*Wired controller that acts as a gateway to all your presets and also will control your volume, play list, and other functions you would normally need a head unit for.

*Multiple inputs such as 6ch high level, 2ch low level, Auxiliary, Optical, and USB to get you a highway of musical paths.

NOW SHIPPING — Autotek ATEQ processor embraces clear audio all at your fingertips

Libertyville, Il. – NOW SHIPPING, NEW ATEQ processor from Autotek is a 4-band equalizer with a 9-volt line driver featuring a multiple source signal processor. This ½ DIN pre-amp EQ includes front/rear active crossover, an audio input selector for switching between the head unit and another audio source, master volume control of SPL-level, and two audio inputs with level matching. In addition to providing superior sound quality for any genre of music; this processor has a selectable 12dB high-pass crossover for rich trebles and low-pass subwoofer output for deep bass.

ATEQ processor Sam Dattalo, Vice President of Sales at Maxxsonics USA said, “The ATEQ processor has everything you need to control all of your sound. You’ll receive higher trebles with clearer highs, deeper lows for bigger bass, and complete customization and control of your music. These are shipping fast, so make sure to secure your order now!” < More > The ATEQ processor is NOW SHIPPING. Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order. See full line details on the Autotek website at https://autotekcaraudio.com/. 

Autotek joined the Maxxsonics family in 2004, and during its 30 plus years as a leader in mobile audio systems, Autotek has become one of the most respected brand names in the entire audio business. With unique amplifier designs, innovative multiaxial component speakers, and BASS-TEK cone texturing subwoofers, Autotek defines stylish products with superior audio quality. Delivering immersive musical bass with crystal clarity car audio is Powered Forward to new standards of expectations. We love our music and our cars, and we have a passion for showing them off. The Autotek brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://autotekcaraudio.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, Powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

TORRANCE, Calif. -- February 10, 2021 – Rydeen Mobile Electronics, a cutting-edge electronics designer and manufacturer dedicated exclusively to advanced vehicle driver safety, announces a new and unique add on feature to the PSR4000 front/rear parking sensor kit. The GPS4000 will allow installers to have the option of controlling the front sensors using GPS. The simple 3 wire hook-up will require power, ground and brake wire connections. This will allow the front sensors to only to operate at speeds 5MPH or lower. Installers will no longer have to add any switching and consumers will not have to worry about turning the system ON when pulling into a parking space. We have placed these units in the hands of couple of installers and have had nothing but positive feedback. We are ready to get the OEM feel back into your customers vehicles.

Rydeen Mobile Electronics CEO and Founder Phil Maeda said, “We are constantly working with our dealers and installers to come up with new ideas to improve user experience and ease of installation.”

Contact your sales rep or distributor for more information.

See quick video clip:

https://youtu.be/nLjDQjZZQAM

Please feel free to contact us at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

At Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution-based products and technologies, aiming for ZERO auto accidents & auto thefts, thus creating “peace of mind everyday” to consumers worldwide! For more information, visit our website at www.rydeenmobile.com. 

RINGWOOD, Ill. – February 9, 2021 -- Race Sport Lighting is excited to announce the launch of their NEW all-in-one DRIVE SERIES V2 CANBUS LED Headlight Kits, that has a MAX LUX light output of 2,500lx per bulb, or 5,000lx per kit! Designed for the ultimate professional installation experience for tech bays across North America, the Drive Series V2 kit has all the solutions to interface with today’s vehicle technology.

This high-performance LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The kit comes with two high-output, OEM sized DRIVE Series V2 LED bulbs and two of their top selling CANBUS decoders packaged together in an attractive, compact retail box.

“We are excited to launch the DRIVE Series V2 CANBUS LED kit and position it as our premium grade product in the marketplace. Dealers have been asking for a premium grade product that has the LUX output and unique niche features of our previous GEN3® and GEN4® custom designed high-power headlights, but is more OEM compact for fitment and includes our CANBUS decoders. As always, we listened to the dealers, and went to work and delivered as promised. It’s going to be an extremely popular series for Race Sport Lighting this year,” said Steve Jergensen, President of Race Sport Lighting.

“I am excited for RSL dealers around North America to start selling and installing this product. It performed at the highest performance levels in our test lab and is passing with flying colors in our on-road testing. My favorite feature of this product is that each bulb base was designed to be sized to the halogen bulbs it replaces, which makes for an easy bulb replacement experience for the installer without the need for fans, large heat sinks, or other older heat dissipation methods hanging off the back of the bulb," said Mac Garcia, Installation & Tech Support, Race Sport Lighting.

DRIVE Series V2 LED CANBUS Conversion kits are in stock and shipping now out of their warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com.

More information and resources on this NEW product here.

Now Available for Dodge Challenger Model Years 2008-2014 & 2015-2021, the Kits Feature an Expertly-Crafted Surface-Mount Waterproof Design and Oracle’s Dynamic ColorSHIFT® Technology for Brilliant Chasing Colors with the Best Quality LED Components

METAIRIE, LA, Feb. 10, 2021 – Oracle Lighting (www.oraclelights.com), the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets, is proud to announce the launch of two new Dodge Challenger Dynamic ColorSHIFT Headlight Halo Kits for model years 2008-2014 (p/n 1292-33) and 2015-2021 (p/n 3990-332). Now available, the new kits both have MSRPs of $299.95.

“Customize your Challenger headlight to the max with dynamic styling and a simple, easy install with our new Dynamic ColorSHIFT halo kits,” said Justin Hartenstein, Oracle Lighting director of development. “These kits feature our popular Dynamic ColorSHIFT® technology, and now utilize our Dynamic Motion Flow turn signal feature, as well.”

Encased in a special polymer resin, Oracle Lighting’s surface mount halos are completely waterproof (they can function properly even when submerged underwater), and they easily install by attaching directly to the exterior of the headlight lens using a patent-pending system. Oracle Lighting also uses advanced LED chips that produce an impressively bright output while consuming less power. This simple process cuts down installation time from hours to just minutes.

“Our Dynamic ColorSHIFT technology is the latest advancement in our expansive lighting modifications, which allows the user to run multi-color moving patterns,” Hartenstein continued. “Conveniently controlled through a free smartphone app, the system features more than 200 pre-programmed moving patterns as well as static color control and white mode for normal street driving. In addition to the pre-programmed features, the user can also create custom designs through pixel editing in the app.”

These vividly eye-catching lighting effects are sure to wow any car enthusiast, and the chasing RGB halos are made stress-free by Oracle Lighting’s surface-mount installation and plug-and-play wiring. Simply connect the LED control box to the battery then control your lights with the smartphone app. Optional connections for turn signals and DRL conveniently tap to the turn signal and parking light leads on the back of the factory headlights.

“Using the latest lighting technology, our cutting-edge halo kits are a great way to personalize your ride with show-stopping looks and industry-leading performance,” Hartenstein continued. “Stand out from the look-alikes with an Oracle Lighting halo kit!”

Oracle Lighting notes that the colored lights are not intended for on-road use, the white “DRL” mode is intended to override any colors while the vehicle is in use.

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Holly Hill, FL – February 9, 2021 – Metra Electronics® is now shipping a fully integrated dash kit package that interfaces with a variety of Pioneer’s in-dash receivers. The first product of this new series, the AXPIO-JL1, is designed specifically for 2018-up* Jeep Wrangler JL models and works in both single and dual-zone vehicles. This solution features an Axxess AXPIO Series interface, vehicle specific harnessing, a direct OE replacement camera, built-in STOP/START engine override interface, USB/AUX/HDMI replacement panel, radio antenna adaptor, and a dash kit in one complete package. The AXPIO-JL1 is designed specifically for Pioneer’s Double-DIN 6.8-inch in-dash multimedia receivers, the DMH-W4660NEX, DMH-W4600NEX, and the new DMH-WC5700NEX**. This kit will also work with Pioneer 9-inch receivers, the modular solutions DMH-WC6600NEX and the floating type DMH-WT7600NEX, as well as the floating type 10-inch receiver, the DMH-WT8600NEX, with the additional purchase of the Metra 109-UN02 floating mount kit**.

The AXPIO-JL1 will allow Pioneer’s in-dash receivers to fit in the shallow space within the Jeep dashboard while still retaining important vehicle functions. The included Axxess interface with plug-n-play harnessing allows vehicle information and settings that were controlled on the factory screen to be retained, displayed and controlled on the Pioneer touchscreen. This solution will retain and control most of the settings that would otherwise be lost after replacing the head unit, including HVAC controls and gauges, heated/cooled seats, and other driver personalization options.

Since the factory LVDS backup camera will no longer work, Metra has included an IP68 rated iBEAM backup camera as a high-quality, direct OE replacement. A replacement panel for the USB, AUX, and HDMI® ports is also included with 3-feet of wiring, along with a radio antenna adaptor for GPS. For even more value, Axxess’s patented STOP/START engine override interface is built-into the interface, which is designed to disengage the STOP/START feature of the vehicle and keep that feature disengaged even after the key has been cycled.

The built-in integration technology from Axxess also retains safety chimes through an offboard speaker, retains audio controls on the steering wheel, retains R.A.P. (Retained Accessory Power), and provides accessory power (12-volt 10-amp) and NAV outputs for parking brake, reverse, and speed sense. As new vehicle technology has evolved, the factory head unit now goes beyond displaying just the car audio settings, presenting a challenge for installers who are replacing the factory radio with an aftermarket receiver. Losing the ability to display vehicle settings on the screen is not only an inconvenience for many drivers but may prevent them from upgrading their audio system altogether. With Metra’s new solution, installers can now offer a fully integrated package that will fit and function like the factory head unit.

“This new integration with Pioneer’s products is a first for Metra Electronics and our Axxess integration line,” says Jason Anderson, VP of Product Research and Development for Metra’s 12volt brands. “As vehicle technology changes each year to make car audio upgrades more challenging, our solutions will evolve to help installers continue to offer OEM-quality upgrades for their customers,” he added.

A video showcasing this new product is available at https://youtu.be/_q6HOzewoR4 from Metra’s YouTube channel. The AXPIO-JL1 is in stock now and Metra will release additional integration packages from the Axxess AXPIO Series in the near future that will cover even more vehicle applications.

AXPIO-JL1 Product Specifications:

  • Designed for Pioneer’s DMH-W4600NEX, DMH-W4600NEX, and DMH-WC5700NEX receivers** (also compatible with Pioneer’s modular and floating type 9-inch and 10-inch in-dash receivers with the additional purchase of the Metra 109-UN02 floating mount kit)
  • Allows retention and adjustment of the factory personalization menu through the Pioneer receiver:
    • Provides a visual view of HVAC and gauges on the Pioneer touchscreen
    • Allows adjustment of HVAC functions through the Pioneer touchscreen
  • Complete plug-n-play installation:

○      Includes dash kit with Axxess interface and vehicle-specific t-harness

○      Includes iBEAM weather-resistant direct OE camera replacement rated IP68

○      Includes USB/AUX/HDMI® replacement panel (3ft.)

○      Includes radio antenna adaptor for GPS

  • Provides a built-in STOP/START engine override (if equipped)
  • Provides accessory power (12-volt 10-amp)
  • Retains R.A.P. (Retained Accessory Power)
  • Provides NAV outputs (parking brake, reverse, speed sense)
  • Retains audio controls on the steering wheel
  • Works in both single and dual-zone vehicles
  • Retains safety chimes through offboard speaker
  • Designed for amplified or non-amplified vehicles
  • Micro “B” USB updatable
  • Dash kit is painted scratch-resistant matte black to match the factory finish

*Visit AxxessInterfaces.com for up-to-date, vehicle specific information.

**Refer to radio manufacturer for most current models.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Available with or without onboard DSP delivering 1300 Watts total system power from a single chassis, AudioControl’s new 5-channel amps ideal for complete aftermarket systems or OEM upgrade applications

Seattle, WA, February 1 st , 2021 – AudioControl (audiocontrol.com) has introduced two new highpower 5-channel amplifiers capable of driving the front, rear and subwoofer channels of a complete premium audio system solution. Having all five channels housed within a single chassis enhances installation efficiency, providing 12-volt specialists with solutions that deliver the features and performance consumers demand.

AudioControl’s new 5-channel amplifiers offer 200 Watts RMS X4 @ 2-Ohm (100 Watts X4-channels RMS @ 4-Ohm) and 500 watts X1-channel at 2-Ohm along with eight speaker level inputs with selectable summing capability. The D-5.1300 delivers onboard DSP control of all amplified outputs and a pair of low-level outputs as well. The DSP interface is managed by the highly intuitive DM Smart App designed for all of AudioControl’s DSP amplifiers. The LC-5.1300 offers the same outstanding specifications and performance without the DSP features.

The AudioControl D-5.1300 has a selling price of $1,099. The LC-5.1300 has a selling price of $799. "Our new 5-channel amplifiers offer outstanding performance for many system applications, all from a sleek, single-chassis solution,” stated Chris Bennett, Director of Mobile Audio at AudioControl. “The flexible input stage accommodates the growing OEM integration market, and DSP on the D5.1300 enables 12-volt specialists to perfectly tune each system to match the preferences of individual clients. These amplifiers represent an important opportunity for our dealers.”

AudioControl LC Series 5-channel amplifiers are available now AudioControl D Series 5-channel amplifiers will begin shipping mid-February, 2021.

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial and automotive markets since 1977. Based in Seattle, WA, AudioControl offers premium quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications and a legacy of outstanding car audio processors, amplifiers and OEM interface solutions sold and installed worldwide by qualified professionals. For more information visit audiocontrol.com or contact AudioControl at +1 425-775-8461 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

STILLWATER, USA – KICKER® has begun shipping its CompR® Loaded Enclosures, which deliver enhanced reliability and a sleek, blacked-out look housed in a trio of rugged, dual- and single-woofer enclosures. The enclosures are available for purchase at Authorized KICKER Dealers in-store and online. Introduced to the world on the KICKER UnMASKED! Live™ show in October, CompR Loaded Enclosures will retail from $279.95-$429.95. CompR Loaded Enclosures are also available at www.kicker.com.

New-for-2021, the CompR subwoofer housed in the Loaded Enclosure features an innovative “Forced-Air Cooling™” system that uses the woofer’s own cone movement to route more air through the CompR’s motor, forcing unwanted heat out of vents built into the backplate and allowing the sub to run 25 percent cooler than previous versions. Users get the bass they love, the sleek look, and the reliability expected.

The subwoofer also features the SoloKon™ cone system, defined by a signature red, double-stitched surround and all-polypropylene woofer cone. The CompR is engineered to maintain a superior level of volume and musical accuracy, while delivering reliable performance everyone can enjoy.

A single 12-inch enclosure is perfect solution when space limitations exist, while the 10- and 12-inch dual enclosures offer a pair of boisterous CompR woofers in a stout MDF box. The enclosure itself features rounded corners and heavy internal bracing for additional strength, and a front-facing port for the loudest possible bass. All enclosures are covered in plush, black carpeting with an embroidered KICKER logo.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

 Screenshot 2021 02 06 21.04.01

NEW for 2021, Autotek Half Optic LED Light Bars to shine brightness in every corner

Libertyville, IL – SHIPPING NOW, NEW Half Optic LED Light Bars from Autotek take on an adventure in every corner with brilliant brightness. Lighting undriven paths with an indirect light source that improves visibility in dusty and heavy weather conditions, Autotek Half Optic LED Light Bars are available in a variety of sizes.

Sam Dattalo, Vice President of Sales at Maxxsonics USA, said, “These Half Optic LED Light Bars make incredible brightness in every dark corner and across any open horizon. Available in 6 different universal sizes, ranging from a monstrous 38-inch light bar to the more compact size 6-inch light bar, you will have flexibility and many options for your vehicle.”

Made out of aluminum alloy and available in six different universal sizes including; 38, 30, 20, 12, 9, and 6 inches; these LED light bars will shine bright in tight corners, dark valleys, and everywhere in between, giving freedom and control of the open journey ahead to every adventure.

FEATURES INCLUDE:

• 6 universal sizes (38, 30, 20, 12, 9, and 6 inches)

• IPX67 + 69 rated for extreme elements and weather conditions

• Water and dust-resistant Embrace the darkness with unlimited light in every adventure with Autotek Half Optic LED Light Bars NOW SHIPPING.

Please make sure to contact your sales representative or customer service at 847-540-7700 immediately to secure your order. See full line details on the Autotek website at https://autotekcaraudio.com/.

Autotek joined the Maxxsonics family in 2004, and during its 30 plus years as a leader in mobile audio systems, Autotek has become one of the most respected brand names in the entire audio business. With unique amplifier designs, innovative multiaxial component speakers, and BASS-TEK cone texturing subwoofers, Autotek defines stylish products with superior audio quality. Delivering immersive musical bass with crystal clarity car audio is Powered Forward to new standards of expectations. We love our music and our cars, and we have a passion for showing them off. The Autotek brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://autotekcaraudio.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, Powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

LONG BEACH, CALIF., February 8th, 2021 -- JVC Mobile Entertainment is announcing the launch of its USA Dealer Support Facebook Group. The group can be found by searching for “JVC Mobile Entertainment USA Dealer Support” on Facebook.

“With the rising demand for interactive product support groups, we have chosen to officially provide that environment via Facebook,” stated Ron Trout, JVC Mobile Entertainment’s Director of Sales. “We want this to be a fun environment with a meaningful purpose, providing a place for dealers to share information and gain valuable insights.”

The group was created with the primary intent of providing a place for members to share valuable information and offer tech support to each other. It is a place that will allow dealers to have contact with both their peers and employees of JVC, creating an open environment of learning and comradery.

JVC will also encourage the sharing of ideas for future products and ask for constructive product feedback. New product information, upcoming trainings, tech tips, and more will be provided in the group, which is ultimately an extension of its dealer on-demand resource site JVC DRIVE (http://jvcdrive.us.jvckenwood.com/). JVC DRIVE originally launched in 2019 as a private dealer learning management system and resource site, providing instant access to new product information, trainings, videos, tech papers, marketing assets, and more.

To gain admittance, authorized JVC dealer’s employees must answer specific questions, of which will be reviewed by the admin team. This will help to ensure that the admin team can devote their time in prioritizing help to authorized JVC dealers.

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252-5722 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa and www.us.jvc.com/car.

February 4, 2021 – Los Angeles, CA CV & DA Holdings, Inc. (CVDA), owner of Cerwin-Vega and Diamond Audio, is pleased to announce the appointment of industry veteran Bryan Piper as their new Training/Technical Support Specialist. Bryan brings extensive experience from his 34-year career in the mobile electronics industry, practicing his craft as a custom fabricator, troubleshooter, and evaluating/testing extensive mobile audio products to help bring to market. His knowledge and passion for mobile audio has garnered respect from industry peers as he was recognized and awarded the Mobile Electronics Association’s “Trusted Tech” Industry Award in 2015. “I am excited to have the opportunity to contribute and do many great things at CVDA and support the continued growth of both the Cerwin-Vega and Diamond Audio brands. As a musician outside of my daily grind, I thoroughly enjoy making great music sound better and louder and what better way than to be a part of this team and to do it with both these brands”, adds Bryan. Bob Chanthavongsa, VP of Sales & Marketing, states “We look forward to Bryan having an immediate impact with our company’s F.I.T.T. (Fabrication/Installation/Technical/Training) initiatives. There will be new and innovative ways we will deliver our product training, technical support, brand messaging, and company content to our customers and Bryan will be the catalyst to help lead that charge moving forward”.

Bryan can be reached directly at 213-261-4161 X3182 or via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

To obtain more information about CV and DA Holdings, Inc. brands – Cerwin-Vega and Diamond Audio, please contact CVDA’s sales and support staff at 213-261-4161 or visit us online at www.cerwinvegamobile.com and www.diamondaudio.com

The Magazine

Magazine Quick Links







Copyright - Mobile Electronics Association 2020