The new system is for select Jeep Wranglers and offers control of external accessories

Torrance, Calif. (June 9, 2016) – Alpine Electronics of America, Inc. is now shipping the X109-WRA 9-inch Restyle dash system for 2011-up Jeep Wranglers. In addition to its audio, video, navigation, and Bluetooth functions, this product goes beyond the infotainment system by offering control of other Jeep accessories right from the touch screen.

“Alpine Restyle Dash systems with 9-inch touch screens are the largest aftermarket screens available for the Jeep Wrangler,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The new X109-WRA empowers Wrangler owners to use the system for more than just entertainment by controlling other accessories that are part of the Jeep lifestyle.”

The X109-WRA consists of the main unit featuring a 9-inch touch screen, a dash bezel specifically fitted for the Jeep Wrangler, and vehicle specific wiring harnesses. The dash bezel completely replaces the factory radio footprint and has large buttons which are back-lit to match the lighting on the Wrangler’s gauge cluster.

Audio sources include a built-in HD Radio™ receiver, “Made for iPod and iPhone” music control, audio streaming, Pandora® internet radio control from a smartphone, FLAC music playback via USB, and SiriusXM programming (SXV300 tuner and subscription required, sold separately). Video features include a new anti-glare screen and HDMI input for connectivity to HDMI-enabled devices. The navigation system has pre-loaded maps of the United States and Canada, with free lifetime HERE Traffic RDS service.

The X109-WRA comes with an iDatalink® Maestro® module to retain select factory features like steering wheel controls. Vehicle information such as tire pressure and user selectable gauges can also be viewed on the screen. The “My Favorites” function lets the user assign shortcuts to the most-used features like audio sources, navigation commands, and phone settings.

System Expansion
Jeep Wrangler owners often add accessories like a light bar, winch, air suspension, etc. for their off-road adventures. These accessories can be controlled from the X109-WRA’s touch screen when used with the optional KAC-001 External Accessory Control Module (sold separately). The X109-WRA can control up to eight accessories, and a graphical icon and name can be assigned to each one for quick identification on the screen.  A simple press of the touch screen allows each accessory to be controlled as a pulsed, latched or momentary output, depending on how the accessory is configured.

The KCX-C250MC Multi-Camera Controller (sold separately) is helpful for Jeep Wranglers equipped with multiple camera systems. This optional module works with up to three camera systems and allows viewing modes from each camera to be controlled and monitored right from the X109-WRA’s touch screen.

Additional Features
The X109-WRA has a capacitive touch screen and a new GUI (graphical user interface) with 4-way swipe control so users are one swipe away from commonly accessed functions: swipe left for navigation, swipe right for audio and video features, swipe down to adjust the audio system or rear seat entertainment system (sold separately), and swipe up for Bluetooth and source selection. Within the audio and video page, the user can swipe across to access the entertainment sources connected to the system.
The X109-WRA is compatible with the new Alpine Connect app, which provides popular infotainment apps from leading content providers through the Alpine interface. Alpine Connect currently features apps from Yelp® and iHeartRadio, with more apps to be added in the future. The Alpine Connect app is free and available now on iTunes and Google Play.

Availability
The X109-WRA joins two other Alpine Restyle models for 2011-up Jeep Wranglers, the i109-WRA 9-inch dash system with Apple CarPlay and the X009-WRA 9-inch dash system. All products are available now, visit www.alpine-usa.com for a store locator.  
· X109-WRA 9-Inch Restyle Dash System for Jeep Wrangler, SRI $4,000
· KAC-001 External Accessory Control Module, SRI $250
· KCX-C250MC Multi-Camera Controller, SRI $200
· i109-WRA 9-Inch Restyle Dash System with Apple CarPlay for Jeep Wrangler, SRI $2,500
· X009-WRA 9-Inch Restyle Dash System for Jeep Wrangler, SRI $3,500 

6-9-2016 -- In an effort to protect the investment of our high-quality dealers, distributors and PowerBass’s brand reputation,the company has unilaterally adopted a MAP policy (Minimum Advertised Price). The policy was adopted to protect reseller's service and support efforts from from advertising and sales practices that could their business. PowerBass believes that these practices are unfair and thus discourages such efforts.

To support its resellers’ efforts, PowerBass wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from PowerBass dealers.
The new policy that is now in effect addresses all of the avenues where the industry has started to see price and brand value decline.

With the UMAP Agreement in place, PowerBass dealer and distributor partners are now able to have price protection from the likes of the internet, big box, group buy and so on. The new policy ensures that each and every dealer, direct and via distribution will abide by the suggested UMAP pricing in all forms of consumer sales or will be subject to loss in rebates and even termination with a three strike rule in place. This policy not only holds the dealer liable for its pricing to consumers but also holds the distributor liable for its dealers pricing making this one of the most effective policies presented to not fight but address the declining margin sales due to internet and cost cutting sales techniques.

Alpine Electronics of America, Inc., manufacturer of in-vehicle audio, video and navigation systems, will participate in the Bantam Jeep Heritage Festival, a consumer event for Jeep enthusiasts taking place June 10-12 at Cooper’s Lake Campground in Slippery Rock, Pa.  

The festival takes place near Butler, Pa., the city where the Jeep was created 76 years ago. The festival pays homage to the historical role of the Jeep, plus incorporates off-roading activities enjoyed by Jeep enthusiasts today. The three-day gathering includes organized trail rides, competitions, Jeep obstacle courses, as well as historical and family-focused activities.

Alpine will have a 55 x 20 booth featuring three Jeep Wranglers with Alpine Restyle dash systems.  Each Alpine Restyle dash system has audio, video, navigation, and Bluetooth features, and comes with a 9-inch touch screen and dash bezel specifically fitted for 2011-up Jeep Wranglers.  The festival will serve as one of the first consumer showings of the upcoming X109-WRA 9-inch Alpine Restyle dash system.  The X109-WRA will be installed in an  Alpine Jeep and used with the KAC-001 external accessory module to control Jeep accessories like a light bar or winch from the X109-WRA’s in-dash touchscreen.  The current model X009-WRA 9-inch Alpine Restyle dash system will also be displayed.  Alpine staff and sales reps from Online AV who represent Alpine in Ohio, West Virginia and western Pennsylvania will be present to give demonstrations of all the products.

Alpine is one of the sponsors of Ultimate Jeeper contest being conducted at the festival.  Attendees who complete all of the requirements will be eligible to compete for the grand prize, a full suite of Jeep accessories with a prize value of $23,000. Alpine is supplying the X109-WRA 9-inch Alpine Restyle dash system as part of the grand prize.

ANSI/ALI ALIS 2009 (R2015) replaces ANSI/ALI ALIS 2009

Cortland, New York (June 7, 2016) – The American National Standards Institute (ANSI) has approved the latest version of the American National Standard covering safety requirements for vehicle lift installation and service. The new standard, ANSI/ALI ALIS 2009 (R2015), replaces the existing standard, ANSI/ALI ALIS 2009, effective June 15, 2016.

ANSI/ALI ALIS 2009 (R2015) describes the duties and responsibilities of lift installers and service technicians, including the required qualifications, training, reporting and documentation. It also provides sample forms and checklists for use by installers and service personnel attempting to comply with the standard.

There are no substantive changes in the revised standard contents. It is distinguished from previous versions by a new full-color cover in place of the traditional pale yellow cover.
Copies of ANSI/ALI ALIS 2009 (R2015) are available from ALI and its member companies.

Visit the ALI Store at www.autolift.org/ali-store/ to learn more about this and other ANSI lift safety standards, as well as other materials offered in support of ALI’s mission of promoting the safe design, construction, installation, service, inspection and use of vehicle lifts.

For more information about ALI and its lift safety initiatives, visit www.autolift.org or call (607) 756-7775. You can also connect with ALI on Facebook at www.facebook.com/LiftInstitute, on Twitter at www.twitter.com/LiftInstitute, and on YouTube at www.youtube.com/LiftInstitute.

About ALI
Founded in 1945, the Automotive Lift Institute (ALI) is a trade association of North American-based lift manufacturers. ALI’s mission is to promote the safe design, construction, installation, service, inspection and use of automotive lifts. In 1947, ALI developed the first Commercial Standard covering vehicle lifts published by the National Bureau of Standards. Today, ALI sponsors several national lift safety standards and offers third-party certification programs for automotive lifts and automotive lift inspectors.

AUTOMOTIVE LIFT INSTITUTE, INC.
P.O. Box 85 Cortland, NY 13045
Ph: (607) 756-7775 Fax: (607) 756-0888

Oklahoma City, OK, June 7, 2016 -- Slamology 2016, a large aftermarket show, takes place at the Lucas Oil Raceway in Indianapolis, Indiana June 11-12. The DD Work Van will be there representing the company. 

For the 2nd year, DD Audio is the proud official sponsor for the Slamology IASCA and DB Drag car audio competitions which always brings out some of the biggest names in bass. The DD Work Van is at it again visiting several current and potential dealers along the way to and from the event.

Those planning on attending the event can stop by the DD Audio booth to get a demo from the DD Work Van, speak with DD sales representatives and technicians, and admire some of the mobile audio craftsmanship on display brought to by dedicated DD Audio Dealers. 

Wiring harness, part number 70-7304, is sold separately. Antenna adapter is not required.

Company is aggressively seeking reps and retailers; will provide comprehensive tools and resources

AVON LAKE, OHIO – June 6, 2016 (MEDIAWIRE) – Design Engineering, Inc. (DEI), foremost developer of thermal tuning and sound control solutions for the automotive aftermarket, announced that it has begun a campaign to better engage with and support specialist retailers in the mobile electronics industry. The goal of the campaign is to enable retailers and technicians to provide enhanced audio vibration control through use of the company’s Boom Mat line of sound-damping products.

As part of the campaign, the Avon Lake, Ohio–based manufacturer is expanding its sales reach with active recruitment of manufacturers’ representatives across the United States and Canada. Through these reps, the company plans to sign mobile electronics retailers to direct accounts, giving them access to the full Boom Mat line as well as its entire catalog of automotive aftermarket products. DEI will also proactively reach out to industry professionals and media with timely product and technical information.

“We are making a strong commitment to the mobile electronics community,” said Mike Zenone, Boom Mat brand manager. “We have a very solid history in the broader automotive aftermarket, and feel our strength is having the most complete product line available for retailers. We look forward to engaging with store owners and installers and showcasing the unique benefits of the Boom Mat brand.”

The Boom Mat line has been improved this year with the introduction of Boom Mat XL damping material. At 4mm thick, it provides superior noise damping while remaining flexible enough to adhere to irregular surfaces. The complementary Boom Mat Spray-On is ideal for reducing unwanted vibration in hard-to-reach areas. The company has also introduced the vehicle-specific sound-deadening headliner for the Jeep Wrangler, with two complete kits covering hard tops from 2007 to 2015.

To support installers, DEI is creating a technical support group through its Facebook page to address questions about application and selection of Boom Mat products for specific installs. The company will continue to expand its online video library to instruct installation technicians as well as promote the benefits of sound-damping and insulation products to consumers.

Retailers and manufacturers’ representatives who are interested can contact Mike Zenone at (800) 264-9472 or This email address is being protected from spambots. You need JavaScript enabled to view it.. Product information can be found at www.boommat.com. 

The flagship aftermarket car speaker line delivers innovation and superior design for an elevated consumer listening experience

STAMFORD, CT (June 2, 2016) – HARMAN International Industries has announced its flagship line of automotive component speakers, Infinity Kappa Perfect, delivering what it calls "the ultimate expression of technology, performance and design within its car aftermarket audio products."

The Kappa Perfect component speaker systems provide super-premium performance and flexibility, paired with leading design and technology. The three systems work to deliver Infinity’s signature accuracy, solid response and the ultimate listening experience to deliver impressive audio impact and raise the component speaker system standard.

Featuring a combination of premium materials and cutting edge design, the Kappa Perfect component speakers include HARMAN’s patented Plus One™ carbon fiber woofer cone architecture and precision die-cast baskets. To help bring out music’s true character and enhanced extension, Infinity has developed a high-definition edge-driven 30kHz polyimide tweeter, and the entire line benefits from oversized voice coils and Harman’s True Four-Ohm impedance design.  

The Kappa Perfect component speaker systems include an innovative switchable crossover that allows the selection of either 2-way or 3-way system configurations. With the addition of the Kappa Perfect 300m midrange speaker to any of the three component systems, consumers have the ability to reconfigure from a 2-way system into a three-way system simply by flipping a switch on the crossover. The crossover also features an IPx2-rated weatherproof housing and can be safely mounted in a door.

“This newest update to the Kappa Perfect line expresses Infinity’s latest technology, performance and design in aftermarket car speaker systems. Combining our legendary sound and leading-edge industrial design, the innovative Kappa Perfect component speakers incorporate the latest in acoustic technology and elevate the audio listening experience for consumers,” said Jeffery Fay, VP and GM of Aftermarket Services at HARMAN.

The flagship Kappa Perfect line consists of three component systems (Kappa Perfect 500, Perfect 600, Perfect 900) each featuring two mid/woofers (5-1/4”, 6-1/2”, 6 x 9” respectively), two speaker grilles, two high-definition, edge-driven 30kHz polyimide tweeters, two crossovers, two tweeter surface mount kits, two patented I-Mount™ flush mounts kits, two adapter rings for the mid/woofers, necessary mounting hardware and an owner’s/installation manual. Separate Perfect 300m midrange drivers round out the offering.

Technical Specifications and Pricing:

Kappa Perfect 500 – Extreme performance 2-way component system

Power Handling: 100W RMS, 400W peak

Sensitivity (@ 2.83V): 89dB

Frequency Response: 60Hz – 30kHz

Woofer Voice Coil Diameter: 1-1/2” (38mm)

Impedance: 3.5 ohms

Retail value: $579.95

Kappa Perfect 600 – Extreme performance 2-way component system

Power Handling: 100 RMS, 400W peak

Sensitivity (@ 2.83V): 90dB

Frequency Response: 60Hz – 30KHz

Woofer Voice Coil Diameter: 1-1/2” (38mm)

Impedance: 3.5 ohms

Retail Value: $599.95

Kappa Perfect 900 – Extreme performance 2-way component system

Power Handling: 150 RMS, 600W peak

Sensitivity (@ 2.83V): 91dB

Frequency Response: 40Hz – 30KHz

Woofer Voice Coil Diameter: 1-1/2” (38mm)

Impedance: 3.5 ohms

Retail value: $699.95

Kappa Perfect 300m – Extreme performance midrange speakers

Power Handling: 75 RMS, 300W peak (with crossover)

Sensitivity (@ 2.83V): 88dB

Frequency Response: 150Hz – 10KHz

Woofer Voice Coil Diameter: 1” (25mm)

Impedance: 3.5 ohms

Retail value: $169.95

For additional information visit www.infinityspeakers.com. 

Free app brings popular infotainment content to compatible Alpine Restyle Dash Systems

Torrance, Calif. (June 2, 2016) – Alpine Electronics of America, Inc. has announced the availability of the new “Alpine Connect” smartphone app for the North American market. This free app, available for iPhone or Android smartphones, provides popular infotainment apps from leading content providers for select Alpine Restyle Dash systems in a format that is friendly for in-vehicle use. Alpine Connect users can now benefit from a consistent and familiar Alpine user interface experience when using apps in their vehicles without having to learn new controls or commands.
Alpine Connect initially features apps from Yelp®, for finding local places to eat, drink, and shop; and iHeartRadio, for streaming live radio stations from across the country, custom music stations, 24/7 news, on-demand podcasts, and the best in sports, talk and comedy programming.  Additional apps will be added to Alpine Connect in 2016 beginning with Spotify® and Glympse®.
Users can find the Alpine Connect app today on the Apple App and Google Play stores. After downloading the app to their smartphone, and connecting the phone to their Alpine system (via a USB connection for iPhone, or via Bluetooth for Android smartphone), the infotainment content will become visible and available for use.  When new apps are added to Alpine Connect, they will automatically become available to the user the next time the smartphone is connected to the Alpine Restyle Dash system.
Alpine Connect vehicle connectivity, infotainment content procurement and integration, and smartphone app are powered by Airbiquity®, a leading connected car service delivery provider.
Compatible Alpine Restyle Dash Systems
Alpine Connect is compatible with five Alpine Restyle Dash Systems, which are available in various screen sizes:
· 10-inch: X110-SLV, for 2014-up Chevrolet Silverado, and the X110-SRA, for 2014-up GMC Sierra
· 9-inch: X109-WRA, for 2011-up Jeep Wrangler (due later this month)
· 8-inch: X108U, for select vehicles and custom installations
· 7-inch: INE-W967HD, for universal installations

All Alpine Restyle Dash Systems are multi-featured systems with audio, video, navigation, and Bluetooth capabilities and equipped with a capacitive touch screen.  The 10/9/8-inch Alpine Restyle Dash systems feature oversize screens designed to work in specific vehicles.  All systems (except the INE-W967HD for universal installations) come with a vehicle specific, fitted dash bezel that provides a factory-like fit and finish in the vehicle (vehicle specific dash bezels that fit the X108U are sold separately).  
Current owners of the X110-SLV, X110-SRA, X108U and INE-W967HD Restyle Dash Systems need to apply a software update so their system is compatible with the Alpine Connect app.  The free software update is available for download from Alpine’s U.S. website, www.alpine-usa.com.  The new X109-WRA and future shipments of the noted Restyle Dash Systems will already be loaded with the software update.  

System Availability
Alpine Restyle Dash Systems are available now or as listed below, visit www.alpine-usa.com for a store locator.
· X110-SLV 10-inch Restyle Dash System for Chevy Silverado Trucks (2014-Up), SRI: $4,000
· X110-SRA 10-inch Restyle Dash System for GMC Sierra Trucks (2014-Up), SRI: $4,000
· X109-WRA 9-inch Restyle Dash System for Jeep Wrangler (2011-Up), available in June, SRI TBA
· X108U 8-inch Restyle Dash System for select vehicles and custom installations, SRI: $2,200
· INE-W967HD 7-inch Restyle Dash System for universal installations, SRI: $1,700 

CLEARWATER, FL - (June 1, 2016) – iSimple, a Power Brand of AAMP Global, formally launched uLinxMAX, the most rugged, heavy-duty aftermarket cables* that provide syncing and charging in any extreme situation.  uLinxMax cables were engineered to survive the rough automotive car audio environment behind the car dash to withstand all the bends, pinches, scrapes and wrapping that can occur during a radio installation. 

Built to tolerate the extreme temperature conditions that an installed stereo withstands. iSimple has taken cables to the next level.  Designed to withstand temperature conditions that can fluctuate from -40°F in the coldest winter climates, to extreme behind-the-dash heat at 176°F. uLinxMAX was created to make the installation easy and permanent, by eliminating the need for installers to disassemble an entire car dash, just to replace one flimsy broken cable.

At 6 feet in length, these cables are now available to consumers and installers via iSimple.com. The added length makes it an easy fit for the installer when working in cramped compartments, as well as for the consumer and beneficial to any their backseat passengers! By offering uLinxMAX cables for devices requiring Micro-USB (IS9612) and apple devices with Lightning Connector (IS9615) the tapered design ensures fit compatibility with most smartphone and tablet cases.

Surviving pull tests of 55lbs, the nylon dual layer shielding system gives power sports enthusiast the indestructible cable they’ll need while on their adventures.  Broken wires and fraying cords are a frustrating day-to-day occurrence for the consumer.  iSimple’s uLinxMAX cables eliminate this frustration, and exceed the competition by surpassing 4,100 cable rotations.

Constructed of heavy gauge copper for rapid power transfer beyond 2.4Amp and to ensure the clean transfer of data for products like apple CarPlay and Android Auto. The days of replacing your USB cable every six months are over. With an outer wall thickness of .55mm, and exceeding over 10,000 USB insertions, ULinxMAX has redefined the automotive-grade cable market.

“Since every day is a new adventure, today’s consumers want products that can keep up with their unpredictable lifestyle,” said Shaun Findley, VP of Safety and Convenience at AAMP Global. “We’ve tested the durability of these cables against the rest, and they surpassed the competition*. The days of replacing your broken and frayed cables every few months are over. These cables will last for years.”

iSimple’s uLinxMax cables are currently available at select audio retailers and online at isimple.com for a retail price of $39.95 (Lightning) and $24.95 (Micro-USB.)

(*based on pull-force testing and bend testing.)

For more information follow us on:

http://www.iSimple.com

In the June issue of Mobile Electronics magazine, an incorrect description was used within the MECP News section on page 52. The name and description read, "Shawn Curlee, Product Development Manager, Directed." However, the text should have read, "Shawn Curlee, MECP Master Installer, Jack Demmer Ford." We at Mobile Electronics apologize for the error and have corrected the mistake.

The June MECP News editorial is below, with the corrected information included:

Shawn Curlee, MECP Master Installer, Jack Demmer Ford

I’m a MECP Master Installer with 17 years experience working in the mobile electronics industry. I have worked in the install bay, also for Best Buy corporate in a Tech Support role, and now I am an Engine Performance Mechanic at a high-volume Ford Dealership in Michigan.

I hold an elite position in the service line, one typically earned through years of step-up positions within the service department. My Master Installer, ASE and state certifications, along with my experience in car audio installation qualified me to step right into this position. And although I am now Ford certified and attend ongoing manufacturer and vendor training, the core competencies I learned through earning my Master Installer certification are still the most important skills I rely on in my day-to-day work.

Looking back over my career as a technician, I have a few pieces of advice for those just starting out:

1. Find a niche. You need a niche in order to make yourself valuable. I suggest specializing in something that will be in demand for the foreseeable future. For example, if you are knowledgeable about electric principles and diagnosing circuits, there will be a demand for you. Many mechanics and techs struggle with theories and concepts and the demand for these skills is high. Always remember that you may not be the fastest, but tenacity and repetition will make you faster. Don’t be the tech that never has the time to do it right the first time, but always has time to fix it. Be thorough and consistent.

2. Network. Talk to people—in your shop, down the street, and in your industry. You may be surprised at how much free information is available to you and how strong you can make personal and business relationships with some face-to-face conversation. This may also help break down barriers between you and competitors. Don’t get me wrong, a little competition between rivals is a great motivator, but you should be able to lean on each other if there is a customer experience on the line. After all, customers are why we are in this business. Take care of the customer and keep them coming back.

3. Share what you know. As tempting as it is to hoard what you’ve learned as a way to create a niche for yourself, this practice is not sustainable in the long run. There’s so much that’s not written down, and at some point you will need to ask for help. If you consistently lend a hand, then you won’t feel awkward asking for help when you need it. If your coworker sees you’re willing to help him, you can feel at ease asking for his help. You have so much to share, yet so much to learn. As I like to say, it’s our job to always be training our replacement.

4. Get certified. Products and vehicles have changed drastically, yet despite their increased complexity, in many ways integrating aftermarket components with OEM systems is becoming simpler and simpler. Vehicle-specific interfaces and plug-and-play modules make our work easier, but they also mean we know less and less about how they actually work. This makes for quite a challenge troubleshooting them when they don’t work as we expect. It also makes troubleshooting legacy systems very challenging for those newer to the industry. One of the biggest under-appreciated aspects of becoming MECP certified is mastering the basics of electrical theory and installation. Understanding how and why a component works, not just how to connect it, is vitally important to your career.

5. Be in the moment. Making myself less connected may seem like counterculture, but putting my phone down is one of the best things I ever did for my career. Between email, texts, social media and online forums, my mind was always somewhere else. Being in the now, giving my full attention to my colleagues and customers and taking advantage of learning opportunities made a huge difference in my work and in how I feel about myself. You don’t have to abandon technology altogether, but making time to live in the moment opens doors. Try it.

These strategies have worked for me and I hope one or more of them will help you find increased success in your career, too. Thanks for reading.

Read the complete June issue of Mobile Electronics HERE.

June Issue Feature, June 1, 2016 -- Machines work in different ways. Most are designed to maximize productivity while working toward a higher efficiency. Goals are met either through computer-assisted adjustments or outside calibrations. The internal combustion engine is one such machine. Its early designs relied solely on moving parts that needed periodic replacement. Now, the engines include computers that monitor its status and notify the driver when maintenance is required.

The same could be said of a 12-volt retail business. If all is running smoothly, employees are generating revenue through a combination of sales and installation work. Occasionally, the store needs calibration due to the loss of an employee, a new employee, new product or other event that temporarily disrupts workflow. But the question is, how do you maintain a balance between the automated parts and the organic ones at a shop, since every employee is, after all, an individual? One retailer may have found the answer.

Carlos Ramirez, owner of NVS Audio in Linden, N.J. has created a shop culture that encapsulates the best of both worlds by creating strong processes for his staff to follow, no matter who's available to work them. Of his three employees, Ramirez admits that each has their specialty, but that doesn't mean they are limited to just that one thing.

"Some guys are better than others at things. Alain is the wiring and remote start guy. He's not good at wrapping upholstery. He struggles when trimming and wrapping. When we're not busy, I will have Damian on wiring and Alain will be wrapping upholstery the whole day," Ramirez said. "I like my guys cross-trained and efficient. Damian and Jairo are amazing at wrapping vinyl and upholstery. But with wiring, they get stuck on things Alain and I don't. I need to be able to sell three custom jobs and know that all three are being worked on whether my guys are sick or on vacation. I make sure they are all cross-trained."

The training concept begins in-house but extends to encourage all staff to be MECP-certified, which they are. Ramirez pays for any MECP test an employee wants to take, including paying them to take the day off for the test and providing a $50 cash bonus if they pass.

Employee training doesn't stop there, however. Two to three times a year Ramirez takes his staff to industry trainings with Sonus, Mobile Solutions and Del Ellis International. Employees are also trained on new products with the company's vendors conducting trainings on occasion. Ramirez attends KnowledgeFest alone in Dallas to enhance his own knowledge base as well.

Acknowledging that his staff are people and not just machines in a factory, Ramirez emphasizes the importance of treating his team like family to encourage better work and loyalty. This includes giving out bonuses for large jobs. "It's a percentage of what the total build was. As long as it was done on time, I give out a percentage based on how long they've worked for me," Ramirez added.

All employees are salaried with Ramirez doing the bulk of sales himself. In another effort to give back to his staff, he regularly treats them to meals, requesting they bring family members when available.  

"If we had a rough work week, we go out. I make sure they take family. If your wife and kids hate what you do, you're not going to be working here very long," Ramirez said. "We go out to dinner all the time. The last employee who quit only quit because they moved. Because of the kinds of work the other shops in the area do, if an employee left for more pay, they'd be doing more work and more boring jobs."

New employees are given a three-month internship period where they are not allowed to touch any machinery. The goal is to acclimate the new hire to the shop's practices to ensure everything is standardized. The same goes for tools.

"If an employee doesn't have good credit it doesn't matter. All my guys have immediate credit with Snap-on Tools. I have a list of tools you have to buy to work here. Some tools I provide. I buy the same socket set, one for each employee. Little things like that make us more efficient."

The longest tenured employee, Alain Sainvil, has been with NVS for 10 years, followed by Damian Kaminski with five years and Jairo Zuniga with just over one year employed. Each employee was discovered in different ways, with a grass-roots, natural method used for each.

"Alain has 16 years of experience and used to work at a big box store, 6th Avenue Electronics. He was hired part-time originally and used to wire big builds for me. Then he quit 6th Ave and came to work for me full-time. They didn't do a lot of custom work. That's what he's passionate about," Ramirez said. "Damian walked in with a customer and asked if we were hiring. He asked on a perfect day when we were busy. He had zero experience but just graduated electronics school and was certified. I hired Jairo fresh out of school. I don't like hiring experienced installers because I feel I have to erase everything they think they know and start fresh. Damian never worked at a shop before and I've built him into one of the best fabricators I've ever known in my career. We do things a certain way. Every single part gets wired the same way. Every speaker adapter gets done the same way. We developed a system."

Read the rest of the article HERE.

Edmunds, DETROIT, June 1, 2016 — Software-related vehicle safety recalls are on the rise, according to a new analysis by J.D. Power SafetyIQ.

SafetyIQ, an online application developed by J.D. Power that integrates National Highway Traffic Safety Administration data with the research firm's own automotive data, shows that software-related formal complaints by consumers so far in 2016 are at least on par with this time last year.

And 2015 set a record for these types of complaints, with 615 lodged for the full year, compared to the previous annual record of 505 set in 2014.

J.D. Power notes that over the past five years, consumers have registered a total of 2,011 formal complaints related to automotive software with the National Highway Traffic Safety Administration.

"Consumer complaints are the canaries in the coal mine for automobile manufacturers when it comes to anticipating future recalls and longer-term customer satisfaction," said Renee Stephens, vice president of U.S. Automotive at J.D. Power, in a statement. "Software-related problems have become much more prevalent and, if not addressed, could begin to erode consumer trust in new automotive technology."

SafetyIQ reveals a clear connection between consumer complaints and recall decisions, with the number of recalls increasing at a rate similar to the number of formal grievances filed.

J.D. Power's analysis shows that 189 software-related recalls have been issued over the past five years affecting more than 13 million vehicles, most involving the vehicles' powertrains, electrical systems, cooling systems and control systems. Of those, 141 recalls were said to present a risk of crashing, and 44 had the potential to cause injury.

Although car shoppers may be wowed by the latest vehicle technology, such as on-board connectivity and systems automation, some of the latest tech trends have already been the cause of some concern among consumers.

For example, as previously reported by Edmunds, connectivity has brought along with it the threat of hacking, which some motorists fear could cause them to lose control of a vehicle and possibly result in a crash.

A U.S. Senate report last year concluded, "There is a clear lack of appropriate security measures to protect drivers against hackers who may be able to take control of a vehicle or against those who may wish to collect and use personal driver information."

Read the rest of the story HERE.

Remote Start Brings Added Convenience and Simplicity to Subaru’s Most Popular Lines of Vehicles

HAUPPAUGE, N.Y., June 1, 2016 -- VOXX subsidiary, VOXXHirschmann, a tier-one supplier to global automotive original equipment manufacturers (“OEMs”), enhances its supply of its long-range remote start products to one of its long-standing customers, Subaru. With this new, multi-year contract award, VOXXHirschmann’s remote start technology is available for Subaru’s most popular line of vehicles including the new, Forester, Legacy and Outback models.

"We are pleased to expand our business relationship with Subaru through this new award for our long-range remote start technology, making it a new convenience option on the brand’s top-selling models," said Pat Lavelle, President and CEO of VOXX International Corporation. "This latest contract reflects the success of our ongoing efforts to meet the evolving requirements of our automotive customers and consumers seeking reliable and new, cost-effective in-vehicle technologies."

The new Subaru OEM contract was awarded to VOXXHirschmann in the fourth quarter of 2015 (CY) and includes the Company’s long-range remote start technology for all “push to start” 2014 – 2018 Forester and 2015 – 2019 Legacy and Outback models. The VOXXHirschmann long-range remote start system significantly enhances key fob range up to 1,000ft, 3 – 4 times the distance of the traditional original equipment key fobs.

This announcement follows the recent receipt of the 2015 Subaru Supplier Excellence Award given to the VOXXHirschmann team in recognition of its outstanding achievement in all areas of supplier performance, and is the second consecutive year in which VOXXHirschmann has received this honor.

Michael Schroeder, Senior Vice President, Sales and Business Development with VOXXHirschmann added, “Both this latest award and the recognition bestowed upon VOXXHirschmann by Subaru is a testament to our teams’ hard work in satisfying and exceeding stringent customer requirements and expectations, while recognizing our ability to deliver consistently high levels of performance.  We’ve enjoyed a long-standing partnership with Subaru and look forward to driving innovation on behalf of their loyal customer base.  All of us at VOXXHirschmann remain committed to providing the automotive industry with the most innovative OEM solutions, whether remote starts, rear-seat infotainment, digital antennas and tuners, keyless entry products, and some of our newer developed products that will be coming to market within the next few years.”

Rosen System Includes Large 8-inch Screen, Navigation, and HDMI Connectivity

CORONA, CA - (May 27, 2016) – Rosen, a brand of AAMP Global, is offering an infotainment upgrade system for select late model 2015 and up Ford Mustang owners with its new FIT-MUST15.  The factory integrated technology (FIT) kit steps up the infotainment system to a much larger 8-inch screen, adds iGo NEXTGEN route-guidance navigation, and provides additional convenience and entertainment capabilities with an HDMI input, back-up camera input, and USB charging.  The FIT-MUST15 improves the stock system without completely modifying the factory look of the dashboard, offering a significantly larger high-resolution touchscreen in place of the standard non-touch 4-inch display.

“Late model Ford Mustang owners can get the system they’ve always wanted without completely changing their dashboard with our FIT-MUST15,” said Brett Riggs, general manager of Integration Products for AAMP Global.  “We design our factory interface technology (FIT) systems to be easily integrated while providing end users that same factory OE feel they’re used to.”

The FIT-MUST15 is the perfect upgrade kit to replace the factory entertainment system while still retaining the OE features such as the Ford SYNC telematics system.

• 8-inch Display: The complete upgrade kit includes the significantly larger high resolution 8-inch screen (800 x 480 high resolution screen) which doubles the size of the existing OE display.  The kit includes the dash kit and utilizes many of the factory HVAC buttons and knobs for a factory look, fit, and finish. 
• NEXTGEN Navigation: The FIT module brings the latest mapping information from iGO NEXTGEN and provides turn-by-turn directions to any destination in the country.  It includes more than 17 million points of interest (US/Canada), 3D building and topography view modes, and 2D/3D/Smart zoom features for easy to follow graphics.
• HDMI Connectivity: The system enables the user to connect a smartphone or other device with HDMI outputs for mirroring content directly onto the large display (while parked).  The model includes an MHL to HDMI cable that is compatible with today’s most popular smartphones
• Reverse Camera Input: For safety and convenience, the system includes a reverse camera input, compatible with most back-up cameras available today.  Users will be able to see on the display the view from a connected back up camera when the vehicle is shifted into reverse
• USB Charging: The integrated USB connection supplies the necessary power to let users charge their power hungry devices
• OBD2 Reader: Each module comes with a built-in OBD2 reader for basic vehicle information such as tire pressure, door, trunk status, and parking brake 
• Extended Warranty: The system is covered by Rosen’s 3 years / 36,000 miles warranty

To see a video overview of the FIT-MUST15, click on to the YouTube link here.

The Rosen FIT-MUST15 is now available.  Log on to rosenelectronics.com to find the nearest dealer.  

TOYK968GB or BKTOY968GB and an Aftermarket Radio Can Turn Today’s Toyota Sienna Family Van into a Music Machine

CLEARWATER, FL - (May 26, 2016) – AAMP Global seeks to help transform the ordinary 2015-2016 Toyota Sienna van into a concert on wheels with its American International TOYK968GB and Best Kits by PAC BKTOYK968GB installation dash kits and a matching aftermarket radio.

These new American International and Best Kits dash kits facilitate the installation of a single ISO radio with a pocket below or one double DIN (2-DIN) radio in the factory radio location.  The kits are finished in gloss black for an attractive original equipment (OE) factory look.  The multi-piece kits include the main bezel with a removable pocket, hardware, and instruction manual.

For a complete installation solution AAMP offers the optional American International TWH950 wire harness and LX8 antenna adapter and Best Kits by PAC BHA1761 wire harness and BAA44 antenna adapter.  Using the PAC RadioPRO RP4.2-TY11 interface and CAM-TY12 retains key factory features including steering wheel controls, amplifiers, and reverse camera.

Thermal protective wire sleeving is now available in 50 ft. spools with multiple options in color and size.

Avon Lake, Ohio (May 26, 2015)…DEI’s Protect-A-Wire™ offers a cost effective way to protect expensive spark plug wire sets from burning, cracking or hardening. It is also an "excellent" choice for wire looms for a clean wiring installation.  Excessive under hood heat can cause arching, engine misfire or damage. Protect-A-Wire is constructed of high temp resistant glass fiber material developed to handle 500°F direct heat or 1200°F radiant heat; Ideal for all electrical wiring, speedometer cable, or hose up to 10mm in diameter, Protect-A-Wire is resistant to hot oil and chemical spills, and adds protection against dirt and abrasion.

Now, DEI offers seven bulk spool options in colors; black, red and blue; all in 50’ lengths. Diameter sizes range from 3/16”, 5/16” and 1/2”, ideal for race teams, engine builders and race shops for a clean, professional look that works with any electrical wiring, hose or fuel line.

For more information about Protect-A-Wire or other DEI high performance thermal products, visit www.DesignEngineering.com, call 800-264-9472, or e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.. To keep up with the very latest DEI product introductions and company news connect on Facebook, Twitter, Pinterest or subscribe to DEI’s You Tube channel.

Edmonton, Canada-based Eleven Engineering is a Market Leader in Microprocessors and Other Semiconductor Products for Wireless Audio for Consumer and Pro Audio Applications; Whitehead will be Responsible for Sales Initiatives in Canada, the U.S., and Mexico

EDMONTON, Alberta, Canada, May 26, 2016 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12 Volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that it has named Rex Whitehead as Director of Sales, North America, effective immediately.

“Rex is a 30-year veteran of the consumer electronics industry with a very impressive resumé,” explained John Sobota, Eleven Engineering CEO and director. “He has the knowledge, contacts and track record of success that we’ve been looking for in a director of sales. Beyond our existing product lineup, we have many exciting new semiconductor products in development and Rex is the ideal professional to take the reins for sales in the North American market. We are very excited to have him on our team.”

In his new role, Whitehead will be responsible for Eleven’s business development. He will also work to support and manage Eleven’s licensed partners enabling rapid adoption of Eleven’s SKAA® wireless audio standard in North America.

Whitehead’s experience in sales, marketing, and product development covers 12 Volt, home theater, marine, and interrelated pro and consumer electronics markets with companies including Global Zendustry, Pioneer Electronics (USA), Rockford Corp., Rodin (Phoenix Gold, AudioSource, Carver) and other leading international brands.

“Eleven is heralded as an industry leader, with technologies and products that are utilized in numerous consumer and pro A/V categories,” said Whitehead, who is based in Phoenix, Ariz. “The scope of Eleven’s reach and growth potential is virtually unlimited. Being on the front end of this wave as momentum continues to build for SKAA® and Eleven’s complementing products and technologies is an exciting opportunity. I am looking forward to getting started!”

For more information, contact Rex Whitehead at 480-650-3979 or email This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information on Eleven Engineering, visit www.elevenengineering.com.

5/31/2016 -- Prestige  Car Audio & Marine drops 2 spots to #7, while the other “Car Audio & Marine,” Kingpin, climbs into the top 5 retailers. On the installer side, the top 5 remain cemented while Jeremiah Mojica moves up 2 spots to #10.

Retailer Standings (Industry votes only; highest to lowest)

Installer Standings (Industry votes only; highest to lowest)

PHOENIX, AZ, May 25, 2016 -- MTX Audio's NEW S65 Series square subwoofers that were first announced at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, are in stock and ready to ship.

The S65 Series features a square design utilizing MTX Audio's patented surround geometry (US Patent #7,275,620) that allows for increased Xmax and lower distortion resulting in higher SPL and better sound quality. Additional functional technologies include MTX's Spider Plateau Venting, which mechanically targets cool air at the voice coil, and a t-yoke with integrated heat sink to further assist in removing hot air from the voice coil ensuring reliability and minimized distortion. The S65 is uses a similar motor structure to the popular 55 Series but with a larger magnet, allowing each S65 model to handle up to 500-watts RMS power. The S65 Series is available in both 12-inch and 10-inch sizes in dual 4Ω configurations.

"This new subwoofer series does a great job filling a hole in our line, delivering an affordable square subwoofer that delivers exceptional performance and value," said National Mobile Audio Sales Manager, Dan McLeod. "Customers have been asking us to make a square subwoofer for a couple of years and retailers have also been asking us for a square sub they can be profitable selling, the S65 Series addresses both of these needs."

For more information about the new S65 Series of subwoofers or to become a dealer, call 1-800-CALL-MTX (225-5689) or visit us online at mtx.com.