During the Show, BOSS is Unveiling a Fresh Brand Look and a Modern Update to its Well Known Elite Line of Audio Products

OXNARD, Calif., Jan. 27, 2025 - BOSS Audio Systems (www.bossaudio.com), a leader and innovator in 12 Volt aftermarket audio and video products, is excited to announce it will exhibit during KnowledgeFest 2025, held in Las Vegas, Nev. January 31 - February 2 at The Paris Hotel and Convention Center, booth # 410.

“KnowledgeFest is the perfect place to debut our new branding and showcase the power of the expanded Elite line,” said Matthew Delgado, BOSS Audio Systems Director of Sales. “It’s not just about showing off new products, it’s also about connecting with installers and industry pros to learn from them and spark future ideas.”

This year, BOSS is unveiling a fresh brand look and a modern update to its well known Elite line of audio products. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers, and other gear designed to take in-car entertainment to the next level. Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in our exclusive demo car and interactive product displays.

As one of the top events for the car audio world, KnowledgeFest offers workshops, training sessions, and a buzzing trade show floor. BOSS is excited to once again sponsor Jon Kowanetz who will be teaching a seminar titled “Tipping the Scales” which addresses the well-known truth in retail sales that “All else being equal, the customer will buy from the lowest price.”

Visit BOSS Audio in booth 410 to check out BOSS Audio’s lineup, including audio gear and more for car, powersports, motorcycle, and marine audio.

For more information about B.I.G. or to become a dealer, please visit sales.bossinternationalgroup.com.

About B.I.G.:

Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

Oxnard, Ca 5/18/2024 As part of their ongoing commitment of support to the Mobile Electronics Industry, Boss Audio will sponsor a special sales seminar during the Vendor Training portion of the upcoming KnowledgeFest convention, which is being held at the Paris Hotel & Convention Center in Las Vegas, NV from January 31st through February 2nd 2025.

The seminar, titled “Tipping the Scales” which will be delivered by Jon Kowanetz, addresses the well-known truth in retail sales that “All else being equal, the customer will buy from the lowest price”. What then can be done to tip the scales in your favor, to upset the balance or to “de-equalize” the system, so to speak? This seminar aims to answer that question with a mix of statistical data, observations of various businesses and personal experience in sales along with a bit of common sense.

The instructor, Jon Kowanetz, pulls from a long and multi-faceted history in the Mobile Electronics Industry to both create and present his classes, assuring attendees that the information is relevant, relatable and recent. Having started and grown his own business over the course of 15 years is where Jon learned much of what he knows and shares, when it comes to sales acumen. But that knowledge and experience has been strengthened and broadened by his later experience as a business coach, working with other businesses in the industry to help them improve their sales process, among many other aspects of creating and sustaining a successful company.

In this seminar, Jon brings together all of that experience and knowledge to help the attendees improve their customer satisfaction, closing ratio, profitability and job
satisfaction by sharing a sales process that builds trust, confidence, value and a relationship that will turn the customer into a client. “To a certain degree, price is only an issue in the absence of value”, Kowanetz said “and it is our job to ensure our customer understands the value of doing business with us.” This class will teach you how to do that job.
Matthew Delgado, Director of Sales for Boss International Group and 25 year veteran of the mobile electronics industry, knows very well the important roles that both innovation and education play in growth. As the company gets closer to the completion of the Elite line of products, designed from the ground up with specialty retailers in mind, Boss’ sponsorship of this seminar at the first KnowledgeFest event of the year exemplifies their commitment to providing the education retailers will need to be successful in 2025.

“This will be the third time that we have worked directly with Jon to provide unique, relevant educational content for our industry that is based upon extensive experience and I believe that this sales focused class will be the perfect compliment to the upcoming release of our newest products.” Said Matthew.

The special sales seminar “Tipping the Scales” will be delivered at 3:00 PM on Friday, January 31st, 2025 in the Champagne 2 room in the Paris Hotel & Convention Center.

Please contact Jon Kowanetz with any questions.

It’s official, CMA EXPO is back for another year. The 3rd annual Canadian Mobile Electronics Event will once again be held at the Toronto Congress Centre on April 4-6, 2025.

The collaborative efforts of the exhibiting Canadian distributors and manufacturers have created a successful formula for a one-of-a-kind event, featuring the industry's leading brands and the top industry trainers. The 2025 CMA EXPO features an expanded show floor with an additional 10,000 sq feet to showcase a first time in-vehicle training space, an onsite food court and the official CMA EXPO reception on Friday, April 4th.

The Expo will focus on the fastest growing categories in the mobile electronics segment including powersports, marine, motorcycle audio and accessory upgrades. The event will look ahead to the future, examining current trends, technologies and best-practices in the industry.  

“ Canadian retailers are passionate, exceptionally driven and always eager to explore what’s next. The event features a line-up of the fastest growing segments in 12V, while examining the impact that Generative AI and Electric Vehicles will have in the retail sector,” said Director of Operations, Frank Spezzano.

The 2025 event will introduce additional training tracks, including three industry-related seminars delivered by experts in the field, and 10 Workshops designed to grow your business. Finally, a game-changing in-vehicle learning experience will feature the industry’s top trainers demonstrating critical processes in real-time—sure to be the highlight of the event.

“Keeping on track with the mandate of providing Canadian dealers with the most relevant knowledge and perspective in today’s fast-moving environment, CMA EXPO will elevate the educational opportunities to new heights.” says Ben Woo, CMA Host.

NEW EDUCATION TRACKS FOR 2025

Seminars: Attendees will enjoy three informative presentations delivered by experts looking ahead to the future. Featured topics include AI Business Solutions, OEM Integration and Electric Vehicles.

Workshops: A total of 10 different Workshops presented by industry professionals focused on growing your business and developing your craft.

In-Vehicle Training: Get immersed in hands-on technical training, featuring a live presentation with fully functional vehicles. Learn step-by-step processes such as DSP tuning and OEM Integration solutions while benefiting from in-vehicle listening experiences.

Manufacturer Training: The CMA EXPO experience will feature over 50 manufacturer training sessions led by industry-leading trainers. From car audio to motorcycle audio, marine to powersports, and beyond - be sure to sign up for the sessions most relevant to you and stay updated on all the latest products.

EARLY BIRD registration is now open for attendees, featuring a special discounted rate along with an exclusive SiriusXM swag bag.

For additional information on the CMA EXPO, visit CMAEXPO.CA or contact:

This email address is being protected from spambots. You need JavaScript enabled to view it. | Toll Free: 1.833.326.2482

About CMA Productions Inc

CMA Productions is your online content creation partner. Our group consists of CMA Networks, an online content platform and CMA EXPO and an in-person event held annually in Canada. CMA NETWORKS is your all-in-one viewing destination specifically designed to inform and connect the 12v electronics industry.

Holly Hill, Fla. – January 15, 2025 – Metra Electronics® is heading to Las Vegas, Nevada to host training sessions at KnowledgeFest™, January 31-February 2 at the Paris Hotel. Metra will showcase their latest aftermarket installation products at booth #401. A Tesla Cyber Truck, fully customized with Heise LED and Vibe Audio products, will also be at the booth. Metra’s training sessions will cover new products launched at The 2024 SEMA Show, including all-in-one premium vehicle-specific audio kits with VIBE speakers, dash kits for the newest vehicle applications, Heise LED vehicle accent lighting, radio replacement interfaces with Bluetooth® wireless technology from Axxess, and much more! Training sessions include:

“Metra's 2025 New Products Overview” on January 31st at 12:30 PM

This session is the best way to get an overview and education on Metra's newest products. This training touches on Metra's new all-in-one premium vehicle-specific audio kits featuring VIBE speakers, dash kits for their latest vehicle applications, as well as additions to the Heise LED line, including interior ambient lighting and HID to LED conversion bulbs. Product experts also cover the latest integrations from Axxess and products designed to fit Jeep®, including lower dash speaker pods, dashboard speaker grilles, a soundbar adapter, and more.

“Axxess/Turbo Kit New Products” on January 31st at 1:45 PM

Learn about the newest audio integration accessories from Axxess, including a vehicle-specific DSP package, MOST25 audio system interfaces, Total Control series interfaces, output generators, a USB retention adapter, vehicle-specific camera retention interfaces & harnesses, and a series of radio replacement interfaces with Bluetooth® wireless technology. This class will also review Axxess's vehicle-specific interface product line to show how it benefits dealers and installers by making it easy to quickly locate the correct integration solution for the job at hand.

“Metra and Vibe Complete Audio Kits” on January 31st at 3:00 PM

This training takes a deep dive into Metra's exciting new all-in-one premium vehicle-specific audio kits. Developed in collaboration with VIBE Audio, these state-of-the-art audio systems include everything needed to install a premium aftermarket audio system in one convenient package. They come pre-tuned for easy installation and include everything installers need under a single part number. Vehicle applications for these kits include select late-model Jeep® JL and BOSE amplified 2019-2024 GMC Sierra/Silverado, with more applications coming later this year.

"Heise Chasing RGB Products” on February 1st at 4:15 PM

An overview of Heise LED's chasing RGB lighting solutions and education on their unique design that allows them to integrate and work seamlessly together. Product experts will provide live demonstrations on the use and functionality of the Heise Connect app and discuss how offering a diverse selection of compatible products boosts customer satisfaction and opens avenues for repeat business.

"Axxess Audio Integration” on February 1st at 5:30 PM

This training will cover the latest Axxess integrations, focusing on the brand's new vehicle-specific amplifier integration interfaces designed to fit a wide range of vehicles, including select 2007-up Chrysler, 2006-up Ford, and 2003-up Toyota/Lexus/Scion. Launched at SEMA, these interfaces make adding aftermarket amplifiers while keeping the factory radio easy, offering audio installers more flexibility for improving the sound quality of an audio system than ever before. With a streamlined plug-n-play design and no programming required, these interfaces are perfect for efficient audio system upgrades.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. See additional details about the show, produced by the Mobile Electronics Association (MEA), at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.