During the Show, BOSS is Unveiling a Fresh Brand Look and a Modern Update to its Well Known Elite Line of Audio Products
OXNARD, Calif., Jan. 27, 2025 - BOSS Audio Systems (www.bossaudio.com), a leader and innovator in 12 Volt aftermarket audio and video products, is excited to announce it will exhibit during KnowledgeFest 2025, held in Las Vegas, Nev. January 31 - February 2 at The Paris Hotel and Convention Center, booth # 410.
“KnowledgeFest is the perfect place to debut our new branding and showcase the power of the expanded Elite line,” said Matthew Delgado, BOSS Audio Systems Director of Sales. “It’s not just about showing off new products, it’s also about connecting with installers and industry pros to learn from them and spark future ideas.”
This year, BOSS is unveiling a fresh brand look and a modern update to its well known Elite line of audio products. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers, and other gear designed to take in-car entertainment to the next level. Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in our exclusive demo car and interactive product displays.
As one of the top events for the car audio world, KnowledgeFest offers workshops, training sessions, and a buzzing trade show floor. BOSS is excited to once again sponsor Jon Kowanetz who will be teaching a seminar titled “Tipping the Scales” which addresses the well-known truth in retail sales that “All else being equal, the customer will buy from the lowest price.”
Visit BOSS Audio in booth 410 to check out BOSS Audio’s lineup, including audio gear and more for car, powersports, motorcycle, and marine audio.
For more information about B.I.G. or to become a dealer, please visit sales.bossinternationalgroup.com.
About B.I.G.:
Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.
The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.
