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Chris Cook

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LONG BEACH, CALIF., January 10th, 2024 KENWOOD USA (kenwood.com/usa/car), a leading manufacturer of premier entertainment and information solutions for the automotive, marine, and motorsports aftermarket, is excited to announce the extension of its distribution partnership with Ultimate Marketing. Effective immediately, in addition to serving as the distributor for North and South Carolina, Ultimate Marketing will now take on the responsibility of distributing KENWOOD products in Tennessee, Alabama, Mississippi, Georgia, and Florida.

"We are thrilled about this extended partnership with Ultimate Marketing. Their dedication to building meaningful relationships aligns perfectly with our values at KENWOOD. With their increased role, we are confident that customers in Tennessee, Alabama, Mississippi, Georgia, and Florida will experience the same level of personalized service and expertise that KENWOOD is known for," said John Lucas, VP of Sales at KENWOOD.

About Ultimate Marketing:

  • Brings over two decades of industry experience.
  • Commits to understanding the unique needs of your business.
  • Places a core focus on building face-to-face relationships with its customers.
  • Ensures orders received by 4:30 p.m. EST are shipped the same day.
  • Offers more than just distribution; they provide retailers with access to extensive knowledge in merchandising, product development, sales training, tech support, and show management.

As expressed by Kevin Holder, the Owner of Ultimate Marketing, "To us, our customers are like family, and their success is our top priority. As a family-owned and operated company, we genuinely care about the profitability of our dealers. I want people to know the personal touch we have with our customers, and relationships are the key value to our business."

This strategic move marks an exciting chapter for KENWOOD and Ultimate Marketing, solidifying their commitment to delivering top-tier mobile electronics solutions for customers in the Southeastern United States. Holder also noted that they are actively pursuing opening an additional operating location to provide even faster access to KENWOOD products throughout the territory.

You can reach Ultimate Marketing by phone: 1-800-425-0753, email: This email address is being protected from spambots. You need JavaScript enabled to view it., & web: https://umdistributors.com/

To learn more about KENWOOD, visit the company's website at https://www.kenwood.com/usa/car/

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa.

The system is optimized for EV Performance

Auburn Hills, Mich. (Jan. 9, 2024) – Alps Alpine North America, Inc. (“Alpine”) announces the industry’s first complete sound system upgrade for Tesla. The system boasts 1200W RMS of efficient power and requires no custom vehicle modifications during installation.

“Alpine is proud to be the first aftermarket car audio manufacturer to provide a complete sound system solution that’s truly designed for the Tesla,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “As the auto industry continues to trend towards EV vehicles, Alpine will continue to invest in premium solutions catered to the EV driver.”

The system will be available in six different applications designed to fit select Tesla Model 3 and Model Y vehicles.

Optimized for EV Performance

Designed especially for the Tesla driver, this high-resolution sound system easily replaces the factory speakers in select Tesla models without any vehicle modifications, effectively elevating the performance of the sound system while maintaining the integrity of the interior and retaining all OEM functions.

At 1200W RMS (50W x 4, 100W x 6, 400W x 1) this system boasts an impressive sound upgrade that’s optimized for EV low voltage battery range (12V-16V).

The speakers were sourced from Alpine’s “Blue Series” premium line, an intentionally crafted speaker line made from an ultra-lightweight carbon fiber material with a powerful neodymium magnet and Alpine propriety HAMR surround to ensure efficient sound performance.

A 10” sealed subwoofer, stealth installed in the trunk, provides an exciting 400W RMS of bass performance, while a powerful 12-channel Digital Sound Processor (DSP) comes pre-tuned for the unique interior of the Telsa.

An ultra-efficient amplifier uses less than one mile of range per hour, even when played at full volume, ensuring the efficiency of the battery life.

Each model comes with a vehicle-specific harness that’s designed to easily integrate into the respective system. System offerings will include an 11-speaker upgrade package for the factory base audio systems in the 2018-2021 Tesla Model 3 (PSS-TSLA-213) and 2022-up Tesla Model 3 (PSS-TSLA-223).

For the Model 3 vehicles with the factory premium audio system, Alpine will offer a 13-speaker upgrade package (two additional speakers for the rear deck) for the 2018-2021 Tesla Model 3 (PSS-TSLA-213P) and 2022-up Tesla Model 3 (PSS-TSLA-223P).

Tesla Model Y systems will both feature 13-speaker upgrade packages for the 2020-2021 Tesla Model Y (PSS-TSLA-21Y) and 2022-2023 Tesla Model Y (PSS-TSLA-22Y).

The Complete Plug-and-Play Sound System Upgrade Kits for Tesla will be available in Spring 2024 at $2999.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details. 

Shared Features:

  • Complete Sound System Upgrade for Tesla
  • Hi-Res Audio Certified
  • Direct-fit, stealth installation
  • Replaces factory speakers with no cutting or modification required
  • Retains all OEM functions
  • Hybrid carbon fiber speaker cone material
  • Alpine H.A.M.R. Surround Technology
  • Tuned specifically for Tesla interior
  • Optimized for EV low voltage battery range (12V-16V)
  • Ultra-efficient amplifier: Uses 1 Mile of Range Per Hour at Full Volume
  • 11/13 Speakers (based on application)
  • 10" Sealed subwoofer (400W RMS / 1200W Peak)
  • 12-channel premium digital sound processor with built-in 12-channel amplifier (50W x 6, 25W x 4, 100W x 2 or 200W x 1 Bridged)
  • Vehicle-specific harness (based on application)

Tesla© is a copyright of Tesla, Inc

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.

The products target the Ford F-Series Trucks and the new Ford Bronco

Auburn Hills, Mich. (Jan. 10, 2024) – Alps Alpine North America, Inc. (“Alpine”) announces three new vehicle-specific solutions designed for Ford F-Series Trucks and the new Ford Bronco.

“Alpine is no stranger to vehicle-specific upgrades for Ford,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “Using what we learned from past product offerings, we’re proud to offer solutions and complete sound system upgrade packages that were intentionally designed to both compliment and improve the truck experience.”

The solutions will include two variations of a complete sound system upgrade for select Ford F-Series trucks and an easy bass upgrade for the new Ford Bronco.

Music Made for Trucks

Specially crafted for the 2015-up Ford F-Series truck line, Alpine will offer the PSS-23FORD-F150 Complete Eight-Speaker Sound System Upgrade with OPTIM™8 Technology. This system comes pre-tuned for the unique truck cabin environment and features High-Resolution Speakers for improved dynamic audio range.

The system includes six High-Resolution speakers from the Next-Generation S-Series line that replace the front and rear factory speakers in the Ford F-Series truck with 8” component front speakers and 6.5” coaxial rear speakers.

To enhance the bass performance in the F-Series Truck, the system also includes a 600W RMS (300W x 2) dual eight-inch truck subwoofer enclosure that’s intentionally designed to be installed under the rear seat of the truck, both enhancing the bass output and eliminating the need to take up valuable truck cabin space.

The entire system is powered by Alpine’s groundbreaking new OPTIM™8 8-Channel Hi-Res Sound Processor & Amplifier with Automatic Sound Tuning.

The system will also be available for the 2015-up Ford F-Series Trucks with the factory premium B&O audio system (PSS-23FORD-F150BO) featuring the same product offering powered by a S-Series 5-Channel amplifier instead of the OPTIM™8. Each system includes a vehicle-specific harness OEM integration harness designed for easy plug-and-play installation.

Bass for the Bronco

Alpine is excited to introduce a solution for the highly-anticipated return of the Ford Bronco with the SBP-24BRNC Weather-Resistant Powered Tailgate Subwoofer Enclosure for the 2021-up Ford Bronco. This solution was designed to be an easy bass upgrade for the OEM System in the Bronco with a high-performance subwoofer and easy, plug-and-play installation.

The enclosure comes preloaded with a 12” weather-resistant shallow subwoofer that’s optimized to add impressive bass performance while taking up less cargo space than a traditional subwoofer. The enclosure includes a built-in 500W RMS amplifier designed for uninterrupted performance, even when played at loud volumes.

A custom mounting bracket allows for easy installation on the inside rear tailgate of the 2021-up Ford Bronco Truck. A plug-and-play harness is also included for easy integration into the OEM system.

The complete sound system upgrade for the bass audio Ford F-Series Trucks (PSS-23FORD-F150) and premium B&O audio system trucks (PSS-23FORD-F150BO) will be available in Spring 2024 at $1,499.95 and $1,999.95 respectively. The tailgate subwoofer enclosure for the Ford Bronco will also be available in March 2024 at $999.95.

All products can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details. 

PSS-23FORD-F150 8-Speaker Sound System Upgrade for 2015-Up Ford F-Series Crew Cab Trucks

  • Includes: S-Series 600W RMS (300W x 2) Dual 8" Truck Subwoofer Enclosure (S2-DB8V-TRK), 8" S-Series Component Hi-Res Front Speakers (S2-S80C), 6.5" S-Series Coaxial Hi-Res Rear Speakers (S2-S65) Speaker Adapter Rings, Plug-and-Play OEM Integration Harnesses, and Alpine OPTIM™8 8-Channel Hi-Res Sound Processor & Amplifier with Automatic Sound Tuning (PXE-C80-88)
  • Plug-and-Play OEM Integration Harnesses
  • Pre-tuned for F-Series Truck Cabin Environment
  • Replaces Front and Rear Factory Speakers with Hi-Res Audio Certified S-Series Speakers for Improved Dynamic Audio Range
  • Adds Deeper Bass Output with S-Series Truck Enclosure
  • Installs Under-the-Rear Seat with Integrated OPTIM™8 DSP & Amplifier for Compact, Sleek Look

PSS-23FORD-F150BO 8-Speaker Sound System Upgrade for 2015-Up Ford F-Series Crew Cab Trucks with factory premium B&O Audio System

  • 8-Speaker Sound System Upgrade for 2015-Up Ford F-Series Crew Cab Trucks with factory premium B&O Audio System
  • Includes: S-Series 600W RMS (300W x 2) Dual 8" Truck Subwoofer Enclosure (S2-DB8V-TRK), 8" S-Series Component Hi-Res Front Speakers (S2-S80C), 6.5" S-Series Coaxial Hi-Res Rear Speakers (S2-S65) Speaker Adapter Rings, Plug-and-Play OEM Integration Harnesses, and 5-Channel S-Series Amplifier (S2-A55V)
  • Plug-and-Play OEM Integration Harnesses
  • Pre-tuned for F-Series Truck Cabin Environment
  • Replaces Front and Rear Factory Speakers with Hi-Res Audio Certified S-Series Speakers for Improved Dynamic Audio Range
  • Adds Deeper Bass Output with S-Series Truck Enclosure
  • Installs Under-the-Rear Seat with integrated S2-A55V Amplifier for Compact, Sleek Look

SBP-24BRNC Weather-Resistant Powered Tailgate Subwoofer Enclosure for 2021-Up Ford Bronco

  • Preloaded with 12" High-Performance Weather-Resistant Shallow Subwoofer
  • Powered with Built-in 500W RMS Amplifier
  • Custom Mount Bracket for Installation on Inside Rear Tailgate of 2021-Up Ford Bronco
  • Plug-and-Play Harnesses
  • Easy Bass Upgrade for OEM System
  • Factory Rugged Look & Feel
  • Keeps Rear Cargo Space Intact
  • Weather-resistant Enclosure (IP55 Rated)

Ford© is a registered trademark of Ford Motor Company

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.   

The subwoofers feature premium construction materials and powerful bass output

Auburn Hills, Mich. (Jan. 11, 2024) – Alps Alpine North America, Inc. (“Alpine”) completes the Alpine Status Sound System with two new subwoofers available in a 12” (HDZ-W12) and 10” (HDZ-W10) size.

 “Building off the momentum from our speaker and amplifier launch, Alpine is excited to complete the Alpine Status line with two new subwoofers,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “We carefully designed these products to match the level of performance and quality that’s expected from this premium line.”

 Launched in 2023 as a trickle-down line from the Ultra-High-Resolution AlpineF#1Status system, Alpine Status features the highest quality construction and materials that when used as a complete system achieves an industry-defying standard of 192kHz/24bit High-Resolution Playback.

 Redefining Premium Audio

The Alpine Status Subwoofers feature a pulp-mica cone with triple-stacked Strontium Ferrite magnets and Alpine proprietary HAMR (High-Amplitude Multi-Roll) Surround for high-powered bass performance.

At the heart of the subwoofers are dual progressive spiders that center the 65mm voice coil for tighter and more controlled bass response. A carbon fiber dust cap protects the voice coil and offers a premium finish on the subwoofer face.

Housed in a cast aluminum frame and topped with a mesh grille and aluminum trim ring, the subwoofers ensure a high-quality, uninterrupted performance with a premium finish that will compliment any sound system.

The Alpine Status Subwoofers will be available in Spring 2024 at $799.95 for the 12” HDZ-W12 and $749.95 for the 10” HDZ-W10 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.com for details.  

 HDZ-W12 Status 12” Subwoofer

  • Pulp-Mica Cone
  • Carbon Fiber Dust Cap
  • Cast Aluminum Frame
  • Triple Stacked High-Power Strontium Ferrite Magnets (174oz x 3)
  • Dual Progressive Spiders with Integrated Tinsel Leads
  • High-Amplitude Multi-Roll (H.A.M.R.) Surround
  • Included Mesh Grille with Aluminum Trim Ring
  • Mounting Depth: 7-3/8”
  • X-Max: 20mm
  • Voice Coil: 65mm
  • Frequency Response: 24Hz-200Hz
  • Sensitivity: 83.7dB
  • Nominal Impedance (DCR): 4Ω+4Ω
  • Power Handling: 800W RMS / 2400W Peak

HDZ-W10 Status 10” Subwoofer

  • Pulp-Mica Cone
  • Carbon Fiber Dust Cap
  • Cast Aluminum Frame
  • Triple Stacked High-Power Strontium Ferrite Magnets (174oz x 3)
  • Dual Progressive Spiders with Integrated Tinsel Leads
  • High-Amplitude Multi-Roll (H.A.M.R.) Surround
  • Included Mesh Grille with Aluminum Trim Ring
  • Mounting Depth: 7-7/16”
  • X-Max: 20mm
  • Voice Coil: 65mm
  • Frequency Response: 26Hz-200Hz
  • Sensitivity: 82.2dB
  • Nominal Impedance (DCR): 4Ω+4Ω
  • Power Handling: 800W RMS / 2400W Peak

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice. 

Auburn Hills, Mich. (Jan. 11, 2024) – Alps Alpine North America, Inc. (“Alpine”) introduces a new “Lighting Link” control feature for the new PrismaLink™ S-Series Preloaded Subwoofer Wedge Enclosure line available on Alpine’s iLX-W670 7” Shallow-Chassis Digital Multimedia Receiver, which shipped in October 2023.

“This unique feature, which is exclusively available on the iLX-W670, gives the user the ability to customize their lighting experience on their subwoofer enclosure from the convenience of their dashboard,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “We believe this feature offers a strong sales opportunity for our retailers when offering system builds to their customers.”

New Spectrum of Sound

PrismaLink™ is a sealed wedge enclosure line that comes preloaded with a 12” (S2-SB12), 10” (S2-SB10), or 8” (S2-SB8) subwoofer from Alpine’s Next-Generation S-Series line and features RGBW multi-color trim bar lighting controlled by an included IR remote or the iLX-W670 (sold separately) via Lighting Link feature.

The Lighting Link feature is accessible from the “Sound Boost” menu on the iLX-W670 home screen where users can select from 12 changeable static colors and four “Dynamic Modes,” which offer different light experiences like rainbow, flashing, and cascading colors.

The enclosures have a multi-link design that’s able to connect dual, triple, and even quad-enclosures with an optional linking kit for the 12” (KTX-LK12), 10” (KTX-LK10), and 8” (KTX-LK8) versions. When used as a multi-linked enclosure application, the lighting feature is able to connect across the subwoofers for an uninterrupted visual experience.

The PrismaLink™ enclosures also come with pre-set inserts to allow for Alpine’s new KTZ -BKT Universal Subwoofer Enclosure Mounting Brackets to be easily installed in a vehicle.

The iLX-W670 7” Shallow-Chassis Digital Multimedia Receiver with “Lighting Link” control is available now for $299.95 and can be purchased at Alpine Authorized retailers and Preferred Online Stores. Please check the store locator on www.alpine-usa.comfor details. 

The PrismaLink™ S-Series Preloaded Subwoofer Wedge Enclosure line will be available in Spring 2024 in a 12” (S2-SB12) option for $399.95, a 10” (S2-SB10) option for $379.95 and an 8” (S2-SB8) option for $329.95. The PrismaLink™ Linking Kits will be available in a 12” (KTX-LK12) option for $69.95, 10” (KTX-LK10) option for $59.95, and 8” (KTX-LK8) option for $49.95.

Features:
S2-SB12 PrismaLink™ 12” S-Series Preloaded Subwoofer Wedge Enclosure

  • Sealed Wedge Style Enclosure with Preloaded S2-W12D4 12” S-Series Subwoofer
  • RGBW Multi-color Trim Bar Lighting with IR Remote
  • 12 Changeable Static Colors, 4-Dynamic Modes
  • Multi-Link Capable (Link 2 or more enclosures together)
  • Carbon Fiber / Poly Propylene Subwoofer Cone for Lightweight Construction with High Output and Low Distortion
  • Enhanced “Punch” and Accurate Bass
  • High-Amplitude Multi-Roll (H.A.M.R.) Surround
  • Dimensions: 16.5”(W) x 15”(H) x 13.25”(D)
  • Frequency Response: 23Hz-215Hz
  • Sensitivity: 86dB
  • Nominal Impedance: 2Ω (4+4)
  • Power Handling: 600W RMS / 1800W Peak
  • Compatible with KTX-LK12 Linking Kit & KTX-EBKT Mounting Brackets
  • Compatible with iLX-W670 for Lighting Link Control

S2-SB10 PrismaLink™ 10” S-Series Preloaded Subwoofer Wedge Enclosure

Same as above with:

  • Sealed Wedge Style Enclosure with Preloaded S2-W10D2 10” S-Series Subwoofer
  • Dimensions: 14.5”(W) x 13”(H) x 11.25”(D)
  • Compatible with KTX-LK10 Linking Kit & KTX-EBKT Mounting Brackets
  • Frequency response: 25-215Hz
  • Sensitivity: 85dB
  • Power Handling: 600W RMS / 1800W Peak

S2-SB8 PrismaLink™ 8” S-Series Preloaded Subwoofer Wedge Enclosure

Same as above with:

  • Sealed Wedge Style Enclosure with Preloaded S2-W8D2 8” S-Series Subwoofer
  • Dimensions: 12.5”(W) x 11”(H) x 9.25”(D)
  • Compatible with KTX-LK8 Linking Kit & KTX-EBKT Mounting Brackets
  • Frequency response: 35-215Hz
  • Sensitivity: 83dB
  • Power Handling: 300W RMS / 900W Peak

Product information is based upon current information at the time of press but cannot be guaranteed. All designs, features, specifications, and delivery dates are subject to change without notice.  

January 1, 2024, Lehighton, PA – In a significant move towards integrating artificial intelligence into its operations, 1sixty8 media has officially published its AI Utilization Statement. This document specifically outlines how the company plans to incorporate AI technology into its services, ensuring that these advancements align with its commitment to excellence and ethical business practices.

The detailed statement is available for review at [1sixty8 media AI Utilization Statement](https://www.1sixty8.com/1sixty8-media-ai-utilization-statement/).

Mitch Schaffer, the owner of 1sixty8 media, articulates the importance of this development: "Generative AI will soon have profound effects on all aspects of our lives. As business owners, it is important that we learn how to ethically leverage AI at our companies to improve our deliverables and our efficiencies if we want to stay relevant."

1sixty8 media's AI Utilization Statement reflects the company's proactive approach to adopting AI. It serves as a unique guideline, tailored to the company's operations, on how to ethically and effectively implement AI technology. This initiative is especially significant for business owners and potential customers who may have reservations about AI, providing them with a clear understanding of 1sixty8 media's stance and strategies regarding AI integration.

Highlighting the inevitability of AI in the business sector, Schaffer notes, "Soon AI use in business will be as common as using Google." This underscores the necessity for a specialized approach, like that of 1sixty8 Media, in embracing AI technologies.

Addressing concerns about AI potentially overshadowing human creativity, Schaffer reassures, "AI is a powerful tool to augment human creativity, not replace it." This statement aligns with 1sixty8 media's commitment to enhancing its service offerings through AI while valuing and preserving the irreplaceable role of human ingenuity.

The AI Utilization Statement is a significant step for 1sixty8 media in demystifying the role of AI in its specific business context. It showcases the company's dedication to staying ahead in the digital marketing landscape by responsibly harnessing the power of AI, all the while maintaining the highest standards of service quality.

"1sixty8 media remains committed to producing the highest quality deliverables to our clients," Schaffer asserts. This commitment is deeply embedded in the AI Utilization Statement, demonstrating the company's dedication to ethical and innovative practices in the era of AI.

For further information, please contact Mitch Schaffer at This email address is being protected from spambots. You need JavaScript enabled to view it.

About 1sixty8 media:

Comprised of specialists in mobile enhancement, 1sixty8 media delivers comprehensive digital marketing solutions and business software tailored to the mobile enhancement industry. As the exclusive reseller of the Mitchell 1 ProDemand software in the mobile enhancement industry, 1sixty8 media provides this essential software at a significantly reduced cost. Additionally, 1sixty8 media is the publisher of BestCarAudio.com, the industrys premier online magazine aimed at consumers. This publication serves as an educational resource while guiding consumers to skilled brick and mortar retailers within the industry.

Holly Hill, Fla. – January 3, 2024 – Metra Electronics® announces it will showcase a selection of industry-relevant products at the 2024 SHOT Show® at The Venetian Expo and Caesars Forum in Las Vegas on January 23-26. The Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting, and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. Metra will display its products at booth #40631, Venetian Expo, Level 1, including its popular AmmoTenna® line of automotive antenna masts, LED lighting systems, offroading and vehicle accessories, and more.

Metra's AmmoTenna®line of automotive antenna masts is available from distributors, retailers, and automotive customization shops across North America. Hunting, shooting, and outdoor enthusiasts can customize their vehicles with an antenna that is a replica of a .30 caliber bullet, .50 caliber bullet, 7.62 caliber bullet, or a short or long hunting arrow. A variety of styles are available, including an option that is hydro-dipped in the patented Mossy Oak® Break-Up Country pattern. Using threaded mounting, the replacement antennas are designed for

AM/FM radio bands and vehicles with removable masts. They work with most vehicles with detachable roof or fender mount antennas and fit most factory antenna bases.

Metra is looking forward to displaying these antennas and other popular products while connecting with fellow industry professionals at this year's SHOT Show. Organized by NSSF®, the Firearm Industry Trade Association, the show is restricted to the shooting, hunting, and outdoor trade professionals and commercial buyers and sellers of military, law enforcement, and tactical products and services. Over 2,500 exhibitors are scheduled to attend the event.

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Ringwood, IL. December 28, 2023 – Race Sport Lighting, a pioneer in the automotive aftermarket lighting industry, proudly commemorates its 17th anniversary, marking an illuminating journey of lighting innovation, growth, and unwavering commitment to automotive lighting excellence.

Since its inception in 2007, Race Sport Lighting has paved the way for cutting-edge automotive lighting solutions, catering to the ever-evolving needs of automotive enthusiasts, professional installers, and resellers alike. With a steadfast dedication to quality, innovation, and customer satisfaction, the company has continually evolved, introducing state-of-the-art lighting products that have redefined performance standards and drastically improved aesthetic options in the automotive lighting sector.

From its humble beginnings, Race Sport Lighting has demonstrated an unwavering passion for pushing boundaries and delivering unmatched lighting solutions. Its comprehensive product lineup spans an impressive range of LED and HID lighting, accent lighting, off-road lighting, Jeep lighting, marine lighting, and other innovative lighting accessories, serving as a testament to the brand's commitment to meeting the dynamic demands of the industry through the years and into the future.

"We're incredibly proud to reach this significant milestone of 17 years in the industry," said Steve Jergensen, Founder and CEO of Race Sport Lighting. "You can’t think of the first door valet ghost shadow kit, the first LED headlight kit, the first can-bus HID kit, the first LED/camera combo docking light, or some of our other patented and niche new lighting solutions launched in the last few recent years without thinking of our Generation 1 product releases. Our journey has been characterized by leading innovation, dedication to the industry, and the unwavering support of our customers and partners. We remain committed to driving the industry forward with groundbreaking lighting solutions that continue to exceed expectations."

Over the years, Race Sport Lighting has valued its strong industry partnerships, collaborated with industry leaders and innovators, and consistently adapted to emerging consumer trends, solidifying its position as a pioneer in the automotive lighting sector. The company's commitment to excellence has garnered many industry awards and earned the trust of its customers nationwide.

As Race Sport Lighting celebrates its 17th anniversary, it reaffirms its original pledge to be the only true one-stop lighting supplier for all your lighting needs. The company commits to elevate the automotive lighting experience, continuing to deliver innovative, high-performance lighting solutions that set new standards for quality and reliability in the future.

Race Sport Lighting has officially reduced its 5000+ sku monster evolutionary lineup to just 1200 Active and Top selling skus to kick off 2024 and moving forward.  To learn more about Race Sport Lighting and explore its diverse range of lighting products, please visit www.RaceSportInc.com.

About Race Sport Lighting:

Race Sport Lighting is a leading manufacturer of automotive lighting solutions in North America, specializing in cutting-edge LED technology. With a commitment to quality, innovation, and customer satisfaction, Race Sport Lighting continues to push the boundaries of what is possible in automotive lighting design. For 17 years now, this lighting category Pioneer has paved the way and brought hundreds of exciting lighting solutions to the marketplace. This reputation has earned them the position of “Preferred Lighting Vendor” for several buying groups in the industries they serve.

Connect with Race Sport Lighting @

- Website: racesportinc.com

- Facebook: facebook.com/RaceSportProductGroup

- Instagram: instagram.com/racesport_lighting

 

Auburn Hills, Mich. (Jan. 1, 2024) – Alps Alpine North America, Inc. (“Alpine”) welcomes GS Distributing Company, a NABI Industries, Inc. company, as a new Authorized Dealer Fulfillment Center in Alpine’s Northern California markets.

“We look forward to partnering with GS Distributing as an Authorized Dealer Fulfillment Center for our Northern California markets,” said Gregg Thomas, Director of National Sales for the Aftermarket Division at Alps Alpine North America. “Their fast shipping, coupled with their ability to cultivate personal relationships with their customers, will positively impact our dealers’ business.” 

 With over 40 years of experience in the aftermarket car audio industry, GS Distributing has built a rapport with manufacturers and retailers by providing friendly, personable service and fast shipping from their 20,000 square-foot facility centrally located in Sacramento, CA as well as their new 25,000 square foot location in Livermore, CA.  

“We at GS Distributing are honored with the opportunity to be the Authorized Dealer Fulfillment Center for the Northern California and Northern Nevada market. Being based in Northern California, we offer same-day will call and one-day shipping to help continue the growth of the Alpine Brand,” said Shams Nabi, President GS Distributing.

Details of the partnership were communicated directly to Alpine Authorized Dealers in the territory.

###

Alps Alpine Co., Ltd., a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators and power inductors; electronic shifters, remote keyless entry systems and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone app and blockchain technology, and remote monitoring.

Holly Hill, Florida – 12/21/2023 – Installer Institute, the premier institution in mobile electronics education, sadly announces its decision to close its doors after 31 years of unparalleled service and excellence. This decision comes after careful consideration of the evolving industry landscape and the Institute's commitment to providing the highest quality education to its students.

Since its inception in 1992, Installer Institute has been at the forefront of mobile electronics education, empowering countless individuals with the skills and knowledge needed to excel in the industry. Over the past three decades, the Institute has maintained its position as the leading authority in training installers, technicians, and professionals in the field.

Installer Institute has built its reputation on a foundation of dedicated instructors, state-of-the-art facilities, and a comprehensive curriculum that has adapted to meet the ever-changing demands of the mobile electronics industry. The Institute's commitment to staying ahead of emerging technologies and industry trends has ensured that its graduates are equipped with the skills necessary to succeed in a highly competitive market.

Retiring Staff and regulatory changes have proven to be challenging and have made it increasingly difficult to sustain operations. Installer Institute remains proud of its contributions to the industry and the countless success stories of its graduates.

Installer Institute would like to extend its deepest gratitude to all the students, industry partners, and staff members who have been part of this incredible journey. The Institute's achievements would not have been possible without their unwavering support and commitment to excellence.

While Installer Institute will no longer be accepting new students, it will continue to provide support and resources to its existing students and alumni during this transitional period. The Institute remains dedicated to assisting its students in their career advancement.

Installer Institute's legacy as a pioneer and leader in mobile electronics education will endure, as its graduates continue to make their mark in the industry. The Institute's impact on the lives of its students and the mobile electronics community will be remembered for years to come.

For media inquiries or further information, please contact:

Monica Anderson

Director of Operations
This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.

386-631-6796


Installer Institute, founded in 1992, has been the leading educational institution in mobile electronics training for over 31 years. With a comprehensive curriculum, cutting-edge facilities, and experienced instructors, the Institute has trained and empowered countless individuals to excel in the mobile electronics industry. Installer Institute's commitment to excellence has made it the preferred choice for aspiring professionals and industry veterans alike.

12/12/23 – Pompano Beach, FL – RDV Automotive Technology the go to company for Wireless CarPlay integration is proud to announce the release of five new Wireless CarPlay interfaces.

Rich De Sclafani the owner of RDV said about the new products being released. “We are flat out developing new products for a number of niche categories. These new CarPlay interfaces are both for makes we did not support before and also additions to existing makes like Mercedes-Benz. All the new CP1 interfaces as well as existing CP1 interfaces work with the OEM Bluetooth for all the CarPlay audio. This means that using the factory AUX or factory USB input for the audio is no longer necessary. We implemented this technology months ago into the CP1 hardware platform so naturally the new interfaces will include that technology.”

New interfaces:

CP1-NTG5.5:

Mercedes-Benz - C-Class (2019-2020), E-Class (2017-2020), S-Class (2019-2020) AMG-GT (2019-2024) - 8”/10.25”/12.3” Screens

CP1-NTG6 (MBUX):

Mercedes-Benz – A-Class (2020+), B/CLA/GLA/GLB/GLC/GLE/V/EQV-Class (2020+), EQA/EQB-Class (2021+), G/EGQ-Class (2019-2020) – 10.25”/12.3” Screens

CP1-LR18:

Land Rover/Range Rover/Jaguar – Discovery 5 (2018-2020), Discovery Sport (2020-2022), Range Rover (2017-2019), XEL/XFL (2019-2021), XJL/E-Pace/F-Type (2019-2022) 10” Single Screen

CP1-VW:

VW – Golf 7 (2013-2018), Tiguan (2017-2019), Passat (2015-2018) (Radio in glove compartment/5.8”/6.5”/7”/8” Screens

CP-TOY:

Toyota - Touch2 and Entune2 radios are compatible 6”/7”/8” Screens. Check website for exact compatibility.

CP-MAZDA:

Mazda – MX-5/CX-9/Mazda 6 (2016-2020), CX-3/Mazda 2 (2016-2019), CX-5 (2015-2020), Mazda 3 (2014-2018) (RADIO SOFTWARE MUST BE VERSION: 70.00.21 OR HIGHER)

SOCIAL:

FACEBOOK / TIKTOK / YOUTUBE – RDVFL

INSTAGRAM – RDV_AUTOMOTIVE_TECHNOLOGY

WEBSITE: WWW.RDVFL.COM

PHONE: 561-922-7747

EMAIL:This email address is being protected from spambots. You need JavaScript enabled to view it.

Omaha, NE (12.15.23) The12VDashboard Inc. hires Tom Kolar as the Director of Sales for the next season of growth in 2023/2024. “We are excited to have added Tom and his skill set to The12VDashboard Inc. team to help drive our success to the next level”, said Brian Hampson the CEO of The12VDashboard Inc.

Tom has worked in the 12-volt industry for over 30 years in the distribution channels in the Midwest as National Sales Manager and most recently as VP of Sales and Marketing. This newly formed position at The12VDashboard Inc. will utilize Tom’s background in the 12V industry along with his customer relations skills, being advantageous to the growth and development of this new exciting venture.

“I am excited to help take this product to the next level with our team, with the new enhancements and the plans for the future, we have the best look-up tool in the industry! At a time in our industry, when qualified staff resources continue to be a major problem, this sales tool aids in the process with any size store no matter the experience level; it is a much-needed opportunity for dealers to add to the toolbox for their stores.” Kolar said.

“The12VDashboard Inc. . based out of Omaha, Nebraska is an existing business that provides a comprehensive online solution for 12v retailers. Our primary offering is an online lookup tool that enables retailers to easily identify aftermarket items that fit specific vehicles. Unlike existing solutions, our tool boasts an easy-to-use interface with a minimal learning curve for end users. This ensures that retailers can quickly identify compatible parts, speaker fitments, tips and tricks, known vehicle obstacles like ANC Mics and offer solutions to their customers without any hassle. By saving time for retailers, our tool enables them to focus on delivering exceptional service and building strong customer relationships.” Said Brian Hampson, CEO of the 12 V Dashboard Inc. and Owner of Stereo West Autotoys in Omaha, Nebraska.

Contact Information: For more information on the 12 V Dashboard contact Tom Kolar at:
1-531-777-0877 or email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Pro audio speakers are more popular in car audio with the increased bit depth and bit rate available in music now. 16-bit, 24 bit and even 32 bit is becoming more available.  Making traditional car audio gear obsolete for it cannot reproduce all the amount of content clarity. The higher the bit depth, the more music tones are available at the same time, thus having more content in the signal produces more realistic sound, more music and better imagining. While the faster bit rate adds to the detail, clarity, and precision of music reproduction.

Unfortunately, much of car audio, “pro audio”, is car audio product disguised to look like pro audio product but doesn't have the full performance benefit or loudness, hence why Italian pro audio is so much more expensive and well regarded as the standard. Massive Audio collaborated with world renowned Italian engineer, Zuccatti to produce our hi end Loudspeakers which are Kipple tested and manufactured by a Pro audio manufacture that supplies some of the top home and pro audio brands.

For Guaranteed Performance** upgrade to the new generation of sound. To get the most of this new trend pair the ultra-efficient Massive Audio Loudspeakers with a Primo series high speed digital (class-d) amplifiers. High-speed amplifiers have replaced the Class A/B amplifiers, even in Pro Audio, for they have overcome limitations of the past.  Like electric cars vs gas powered cars, they outperform much of their A/B counterparts. Their high switching speed makes them operate more like class A amplifiers and they don’t have the limited signal to noise ratio or bandwidth reduction of the past. For the low frequency, the Primo series bass amplifier was expertly crafted as single ended, optically couple design for the most accurate bass reproduction.

Massive Audio customers, or our end user do not pay for our marketing, we believe in grass roots marketing and offer authentic sustainable pricing. We give our customers and our end users: More Performance, More Value. More Loud Music--Not Loud Noise.

Looking for a few select dealers; we have unique programs to make sure our partners are profitable. If you want to make a difference in the future of Car audio, contact our Sales Department.

Hernando Mares, This email address is being protected from spambots. You need JavaScript enabled to view it.,  714) 507-8026 (Hablo Espanol) 

John Velez, This email address is being protected from spambots. You need JavaScript enabled to view it.,   626) 523 8954  (Hablo Espanol) 

Ben June, This email address is being protected from spambots. You need JavaScript enabled to view it.,   708) 717 0175 (No Habla Espanol, lol) 

More information will be posted on our website soon www.MassiveAudio.com Come visit us at KnowledgeFest Las Vegas.

Based in Mesa, AZ for the Past Six Years, MSC Required Dedicated Facilities 

for its USA-Based Staff, R&D, and Hands-On Dealer Training Activities

MESA, Ariz. USA, Dec. 4, 2023 – MSC (www.msc-america.com), North American Distribution Partner for Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Mobridge Integration, and Stinger Radar, is proud to announce that it has moved into a new facility in Mesa, Arizona, effective Dec. 1.

"Located in the technology center of Mesa, the high-tech look, design, and feel of this newly constructed complex is in alignment with our products, R&D, and training programs,” explained Larry Penn, MSC President. "The front of the complex will be designed as a proof-of-concept showroom where partners will be able to see our merchandising support as well as experience our products. This will be mated to a best-in-class hands-on training facility, allowing us to better serve not just our brands, but our partners as well. We look forward to hosting everyone soon! "

The new address is 8029 E. Pecos Road, Suite 106, Mesa, AZ 85212. Phone/fax, email, and other contact info remains the same.

For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

MSC is a North American Distribution Partner for premium brands dedicated to the specialty independent retailer with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility in Calgary Alberta Canada which acts as the proof‐of‐concept basis for new product development, techniques, and the backbone of partner support.

The complete line of AF FORZA and bit Drive is now shipping

Irvine, California (November 15, 2023) Elettromedia-USA manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, is proud to announce that the complete line of AUDISON AF FORZA products is now shipping.

AF Forza Family of Amplifiers

The entire family of AF Forza amplifiers is finally here! Despite the chip shortages limiting our initial production, this has grown into a complete category. (All power ratings 4Ω unless otherwise noted).

bit Amplifiers: 8 inputs, 4 more can be added, 6 DSP pre-outs, fully bridgeable, best OEM integration on the market:

Model                     Rated Power

AF C4.10 bit:         90 WRMS x 4

AF C8.14 bit:         65 WRMS x 8

AF M5.11 bit:       100 WRMS x 4 and 600 WRMS x 1 (@2Ω)

AF M8.14 bit:       90 WRMS x 8

AF M12.14 bit:     60 WRMS x 12

bit Drive PC software for AF Forza: Gen 4 Configuration Wizard; Amplitude, Time, and Phase Input analysis and correction; Output EQ, Delay, and Phase Manipulation; Internal RTA; Global EQ; Multiple Instance support.

Companion amps - fully bridgeable, RCA or AF Link in:

Model                     Rated Power

AF M4D:                 160 WRMS x 4

AF M6D:                 135 WRMS x 6

AF C4D:                  90 WRMS x 4

AF M1D:                 1200 WRMS x 1 (2Ω)

Peripherals

DRC AC controller

AF Link Molex for easy linking of bit and companion amps (no RCAs!)

B-CON for Full DA

Maestro AR in final testing

F4 IN expansion card takes you from 8 to 12 inputs, the last 4 have 34V capability

F2O expansion card adds second optical SPDIF in and coaxial SPDIF in

AF Forza Family of Amplifiers: the best OEM integration line on the market is now shipping!

Founded in 1987, Elettromedia is the world leader in the car audio market for the manufacturing of car audio amplifiers, loudspeakers, audio processors, and accessories for professional installations. Its brands include Hertz mobile and marine audio, Audison mobile audio, Connection installation components, and LaVoce professional loudspeaker drivers. Find more information at https://www.elettromedia.com/

Irvine, California (November 15, 2023) Elettromedia-USA manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, is proud to introduce the NEW DIECI DBA 201F active subwoofer enclosure that offers high performance in a super-flat design for under-seat installation. The cast aluminum enclosure is optimized using FEM simulation to ensure superior performance while maximizing the subwoofer output. The 8-inch woofer’s massive magnet provides control during the highest cone excursions.

The DIECI DBA 201F includes a 440-Watt He-Li amplifier with a full set of controls to fine-tune in-car performance. The built-in 24 dB/Octave low-pass crossover allows the user to perfectly match the DBA 201 to the vehicle’s speaker system. Adjustable bass boost (0-6 dB @ 45Hz) allows correction for OEM sound equalization. The phase inverter (0-180°) helps to optimize alignment between the DBA 201F and the speaker system - regardless of the subwoofer’s position in the car. The subsonic filter (15 Hz @ 24 dB/Oct) protects the cone from over-excursion and the amplifier from overheating. An HRC 01 remote-level control is included. The input sensitivity control maximizes overall system output while preventing clipping. For added convenience, the built-in audio sense circuit allows the DBA 201F to turn on and timeout to standby mode automatically. The audio sense can be turned off when a remote turn-on wire is available.

DBA 201F Features

  • High performance in a super flat design
  • Internal 440-watt peak He-Li Class D amplifier
  • High speaker-input voltage and 18V power-supply range make the 201F compatible with every car audio system
  • Plug & Play connection with our Sub Smart Plug
  • Full set of controls to fine-tune the in-car performance
  • DC offset and signal sense auto turn-on modes
  • Provided HRC 01 remote level control

The DBA 201F has a MAP price of $399.99 and will be available in Q1 2024.

Founded in 1987, Elettromedia is the world leader in the car audio market for the manufacturing of car audio amplifiers, loudspeakers, audio processors, and accessories for professional installations. Its brands include Hertz mobile and marine audio, Audison mobile audio, Connection installation components, and LaVoce professional loudspeaker drivers. Find more information at https://www.elettromedia.com/

Irvine, California (November 15, 2023) Elettromedia-USA manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, is proud to introduce the NEW DIECI DBA 201 active enclosed subwoofer that delivers bass impact you can feel, while taking up minimal space. The enclosure, made with solid MDF and optimized with FEM simulation, features double passive radiators for higher output. The massive magnet of the 8-inch driver provides optimal control during high cone excursion.

The DIECI DBA 201 includes a 440-Watt He-Li Class D amplifier with a full set of controls to fine-tune in-car performance. The built-in 24 dB/Octave low-pass crossover allows the user to perfectly match the DBA 201 to the vehicle’s speaker system. Adjustable bass boost (0-6 dB @ 45Hz) allows correction for OEM sound equalization. The variable phase inverter (0-180°) helps to optimize alignment between the DBA 201 and the cabin speaker system - regardless of the subwoofer’s location in the car. The subsonic filter (15 Hz @ 24 dB/Oct) protects the cone from over-excursion and the amplifier from overheating. The input sensitivity control helps to maximize the overall system output level while preventing clipping.An HRC 01 remote level control is included, with both surface and recess-mounting hardware. For added convenience, the built-in DC offset and audio sense circuit allows the DBA 201 to turn on and timeout to standby mode automatically. These turn on functions can be defeated when a remote turn-on wire is available.

DBA 201 Features

  • 440-watt peak He-Li Class D amplifier
  • 30V capable speaker inputs, 18V capable power inputs for universal vehicle compatibility
  • Plug & Play connection with Sub Smart Plug
  • Crossover filter, bass boost, phase, and auto turn-on
  • Provided HRC 01 remote level control

The DBA 201 has a MAP price of $399.99 and will be available in Q4 2023.

Founded in 1987, Elettromedia is the world leader in the car audio market for the manufacturing of car audio amplifiers, loudspeakers, audio processors, and accessories for professional installations. Its brands include Hertz mobile and marine audio, Audison mobile audio, Connection installation components, and LaVoce professional loudspeaker drivers. Find more information at https://www.elettromedia.com/

Ringwood, IL. November 14, 2023

Race Sport Lighting, a leading innovator in automotive lighting solutions, proudly announces the release of their latest product, the HOODKIT2 (PN# 1007752) LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit. This revolutionary lighting kit is designed to enhance the aesthetic appeal and visibility of cars and jeeps, providing a modern and stylish touch on any vehicle. The highly flexible light contours along the bottom of the hood lid and is very similar to some modern cars on the road. This comes months after the successful launch of their nationwide popular HOODKIT1 which is longer, in length, for Trucks and larger SUV’s.

“We are thrilled to introduce the HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit to the market to fit on cars, Jeeps, and smaller SUVs. The HOODKIT1 for trucks and larger SUVs launched over the summer has quickly grown in popularity and risen on our top-ranking product list nationwide. It was logical that we would launch a smaller version that fits up on smaller-width vehicles. We have already moved much of our opening production, as dealers had this product on pre-order for a few months now.” said Steve Jergensen, President at Race Sport Lighting.

3 Key Features of the HOODKIT2:

  1. Knight Rider Scanning Effect: The HOODKIT2 features a distinctive Knight Rider scanning effect upon ignition before the final transition into a solid daytime running light while running. This attention-grabbing feature adds a touch of sophistication and modernity to the vehicle's appearance.
  2. DRL Flex Cool White Technology: Equipped with cutting-edge Daytime Running Light (DRL) Flex Cool White technology, the HOODKIT2 ensures optimal visibility and safety on the road. The cool white illumination not only enhances the vehicle's presence and safety during the day but also contributes to a sleek and contemporary look.
  3. Weather-Resistant Construction: Built to withstand various weather conditions, the HOODKIT2 is constructed with durable silicone materials that ensure long-lasting performance. Whether driving through rain, snow, article sub-temps in the northern hemisphere, or intense heat in the southern hemisphere, users can count on durability.

The HOODKIT2 LED Knight Rider Scanning Hood Brow DRL Flex Cool White Kit is now in stock and shipping from their Ringwood, IL warehouse to distributors and dealers near you. Resellers are encouraged to stock the HOODKIT1 and HOODKIT2 to universally service all small to larger body-width vehicles seeking to add safety and modern light effects.

Race Sport Lighting is a leading manufacturer of automotive lighting solutions in North America, specializing in cutting-edge LED technology. With a commitment to quality, innovation, and customer satisfaction, Race Sport Lighting continues to push the boundaries of what is possible in automotive lighting design. For almost 17 years now, this lighting category Pioneer has paved the way and brought hundreds of exciting lighting solutions to the marketplace. This reputation has earned them the position of “Preferred Lighting Vendor” for several buying groups in the industries they serve.

Connect with Race Sport Lighting @

Website: racesportinc.com

Facebook: facebook.com/RaceSportProductGroup

Instagram: instagram.com/racesport_lighting

Twitter “X”: twitter.com/Race_Sport

Industry Veteran Has More Than 30 Years Experience and is Based in Florida

MESA, Ariz. USA, Nov. 14, 2023 – MSC (www.msc-america.com), North American Distribution Partner for Audiotec Fischer, BLAM, Escort Radar, Mobridge Interfacing, and Stinger Radar, is proud to announce that it has named industry veteran Mike Eckley as Director of Specialty Dealer Development, effective immediately.

“Mike brings a wealth of 12volt experience to MSC, and we are proud and excited to have him join our team,” explained Larry Penn, MSC President. “Mike not only brings well rounded industry experience and product knowledge to the table, but also strong relationships throughout the country along with a work ethic that is synergistic with our company. Mike will be responsible for managing the relationships with our dealer partners across the country.”

Based in Florida, Eckley has more than 30 years industry experience with companies such as Rockford Fosgate, Lightning Audio, MB Quart, ADS/Precision Power, DOW Electronics, Sony, and, most recently, with AAMP Global as its outside national sales manager.

“I have also had the privilege of owning my own retail shop which provided me with a valuable dealer perspective that helps guide me even today,” said Eckley. “This foundational experience gave me insights and understanding that can only be gained from firsthand retail experience.”

Eckley has earned multiple industry awards, including Top 5 Rep of the Year (Mobile Electronics 2019, 2020) and Rep of the Year (Mobile Electronics 2017).

“Now, I am excited to join MSC and embrace its distinctive culture,” Eckley added. “I eagerly anticipate collaborating closely with current partners and contributing to future expansion and growth of the company.”

As a major marketing tool for when visiting with MSC partners and end users, Eckley’s 2023 Audi A4 will be outfitted with an “integrated audio” system featuring components from Audiotec Fischer and Escort Radar. This will include speakers from the exciting new Helix Compose speaker range, as well as best-in-class multi-channel DSP amplification from Helix. The system wouldn’t be complete without a little low frequency energy, and MSC will deliver on that with the Impact series subwoofers from Helix. Allowing Mike to “Drive Smarter”, the Audi will feature the new Redline CI integrated radar/laser defense system from Escort Radar.

“This presents a fantastic opportunity to offer our partners the firsthand experience of seamless OEM product integration while infusing a sense of style and flair,” Eckley concluded. “Seeing product online is one thing, but being able to fully immerse oneself in a vehicle that’s already been outfitted offers a completely different perspective.”

For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

MSC is the North American Distribution Partner for premium brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.

The Tuning Kit Includes a Fully Loaded Laptop with the Current Audiotec Fischer

DSP PC Tool Software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk

for Remote Assistance, Two Audiotec Fischer PTK1 Polarity Testers, a Bosch

Laser Measurement Tool, and All Necessary USB Connection Cables

MESA, Ariz. USA, Nov. 9, 2023 – MSC America (www.msc-america.com), North American distribution partner for BLAM, Brax, Helix, Match, Escort Radar, and Stinger Radar, is proud to announce the delivery of Audiotec Fischer DSP tuning kits. Free to dealers with a qualifying DSP order, the kits are the ideal solution to properly and efficiently set up and tune cars using proprietary software.

“The tuning kit has a laptop loaded with the current Audiotec Fischer DSP PC tool software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk so that we can login in remotely for assistance, two Audiotec Fischer PTK1 Polarity Testers, a Bosch Laser measurement tool, and all necessary USB connection cables,” explained Jason Digos, MSC America Vice President. “Since every installation is different and every customer has different wants and needs, it is an invaluable tool for every dealer and installer.”

MSC America has also been conducting its new Audiotec Fischer DSP Training for invited authorized dealers whereas these DSP tuning kits are featured. The purpose of these in-person trainings is to educate authorized Audiotec Fischer dealers on how to properly and efficiently set up and tune cars using proprietary software.

“We were thrilled to receive the DSP tuning kit from MSC America,” said Matt Hipps, manager of Sounds Good Mobile in Flagstaff, Ariz., who recently completed MSC America’s Audiotec Fischer DSP Training. “As vehicles and consumer behaviors evolve in the car audio market, MSC America has played a crucial role in preparing us for the fast changes. A time is approaching when after-market radios will be replaced by integrated factory systems. With Audiotech Fisher's products at our disposal, their exclusive DSP integration technology has made the previously impossible, possible.”

MSC America tries to do as much hands-on as possible so that its dealers are in the cars using the software and performing the tuning process.

“We use simulators to show different scenarios they may see on today’s modern OEM audio systems and how to correct them,” Digos added.

Hipps concluded, “These tuning kits have simplified the integration process into vehicles, making it seamless. We have other test equipment at our store, and we have used the Audiotech Fisher tuning kit more than anything else in the last six months. Moreover, the tuned vehicles always sound exceptional. MSC America's top-notch training and products always create an unforgettable experience. “

For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.

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