Las Vegas, NV, April 1, 2025 – Vegas Hardbags, a leader in high-performance motorcycle audio solutions, is proud to announce the launch of its latest innovations: the Lowrider ST Front Audio Kit and the Lowrider ST Rear Audio Kit. Engineered for riders who demand superior sound quality at any speed, these kits set a new benchmark for motorcycle audio performance.

The Lowrider ST Front Audio Kit is designed to dominate the road with powerful 6” speakers and integrated horn drivers, ensuring crystal-clear audio even at 80 mph with a full-face helmet. This kit includes the Vegas Hardbags Cut-in Fairing Kit, seamlessly integrating high-performance sound into the front fairing for a factory-like fit. Featuring a custom-tuned amplifier, a discreetly mounted Bluetooth receiver, and an easy-access volume control, this system delivers pure, high-output sound without distortion.

For those craving even more power, the Lowrider ST Rear Audio Kit is the ultimate upgrade. Equipped with a 6-channel amplifier and 8” speakers with integrated horn drivers, this kit enhances audio clarity and depth, creating an immersive sound experience that cuts through wind and road noise with ease. The package also includes the Vegas Hardbags Cut-in Side Fire Bag Kits, ensuring a sleek and powerful setup that integrates seamlessly into the bike’s saddlebags for maximum performance.

Extensive Step-by-Step Installation Support on YouTube

To make installation as smooth and hassle-free as possible, Vegas Hardbags provides detailed step-by-step installation videos on their official YouTube channel, @VegasHardbags. Riders can follow along with expert guidance, ensuring a professional-grade setup with ease. Whether you're a DIY enthusiast or a first-time installer, the Vegas Hardbags YouTube channel delivers all the tips and tricks needed to get the most out of your new audio system.

“Our new Lowrider ST audio kits are built for riders who refuse to settle for anything less than the best,” said VHB Gorilla, Director of Operations at Vegas Hardbags. “With our cut-in fairing and side fire bag kits, paired with our step-by-step install videos on YouTube (@VegasHardbags), we’ve created the most user-friendly, high-performance audio solution on the market.”

Both kits are available now through Vegas Hardbags’ official website and select dealers nationwide.

For More Information, Contact:

VHB Gorilla
Director of Operations
Vegas Hardbags
This email address is being protected from spambots. You need JavaScript enabled to view it.
702-944-9515
VegasHardbags.com

About Vegas Hardbags

Vegas Hardbags is a premier provider of high-performance motorcycle audio solutions, specializing in cutting-edge sound systems built for power, clarity, and durability. With a commitment to innovation, rider experience, and easy installation, Vegas Hardbags continues to redefine what’s possible in motorcycle audio.

LONG BEACH, CALIF., April 1, 2025– KENWOOD USA proudly introduces the DFR1009XR

KENWOOD introduces the first receiver with AutoFragrant. Auto Fragrant is a cartridge-based fragrance system that turns the receiver into an air freshener. Just slide a AutoFragrant cartridge into the small slot on the side of the screen. From the screen you can select the amount of fragrance, and it will tell you when it’s time to replace it. The scent comes out the sides of the screen, in front of the vents on most cars.

AutoFragrant can be found in the new DFR1009XR 10.25” receiver. This receiver is part of the KENWOOD eXcelon Reference line with fewer features.

Wired CarPlay (Android Auto will not be available at launch)

• - HD Radio
• - 3 Pre-outs
• - One USB input and two USB outputs (future use case)

*KENWOOD plans a follow up model with a backup camera input and 16 Channel DSP in 2026.

The receiver comes with four fragrances, Coconut, New Car and Ocean Breeze/Bait shop & Street Takeover.

John Lucas Executive VP, states: this plants KENWOOD squarely in the 2 Billion dollar, in-car fragrance business. “We feel so strongly about this product we are making it a mix requirement and will require an active demo for retail stores.”

The product will launch with the four included scents with plans for more scent offerings in the future. They will be available at $39 each and last about a month. Or you can opt to have a lifetime subscription for cartridge replacements for a onetime fee of $299 and have your favorite fragrances delivered directly to your home.

Rick Noetzli KENWOOD product general manager states “This is the kind of product the industry has asked for years, and we finally have the technology to bring it to market. We expect some great smelling dashes along with the audio performance and entertainment that our customer expects. Technology like this only comes around once a decade so we know other companies will copy us but for now, we have the market to ourselves”

DMX1009FRXR will retail for $1700 and will be available in June.

For more information on the KENWOOD Direct Replacement line, visit www.kenwood.com/usa.

With a revitalized Sales team leading the way for more opportunities — Maxxsonics is looking to have an incredible 2025 and beyond.

Libertyville, IL – Maxxsonics, a leader in innovative audio solutions for Mobile, Powersports, and Marine applications, is poised for more business and growth with a completely revitalized Sales team. Reinforcing Maxxsonics’ commitment to excellence, innovation, and customer satisfaction — the Sales team is looking to accelerate growth and expand its industry and market presence.

Maxxsonics is entering an exciting new chapter with a revitalization effort being led by the entire Sales team. The Maxxsonics Sales team includes — Eddie Ramirez - National Sales Manager, Beata Wasilewski - Senior Director of Strategic Accounts & Customer Support, John Driscoll - Regional Sales Manager, Mark "Sarge" Schleipfer - Regional Sales Manager, and Luis Larralde - International Sales Director. This revitalized Sales team is aligned with Maxxsonics’ long-term vision of innovation and growth, ensuring that its brands — including MB Quart, Hifonics, Crunch, and Autotek — continue to lead in the Mobile, Marine, and Powersports audio industries.

“The Maxxsonics Sales team brings together a wide range of industry expertise and a shared commitment to driving growth, strengthening partnerships, and delivering innovative products,” said Eddie Ramirez, Maxxsonics National Sales Manager.

With this newly energized Sales team, Maxxsonics is set to strengthen relationships with existing customers, forge new partnerships, and introduce innovative strategies that will propel the company to new heights in the audio industry.

“The evolution of the entire Sales team reinforces our dedication to excellence — positioning us to better serve our partners, enhance customer relationships, and continue leading with cutting-edge solutions in the mobile electronic space,” concluded Ramirez.

Follow the link for complete details on Maxxsonics and their entire family of audio brands. https://maxxsonics.com/

ABOUT MAXXSONICS

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.

Torrance, California: March 25, 2025 – Rydeen Mobile Electronics, a company specializing in mobile video technology, has announced the release of unique forward facing dash cam, the OED-01. This device features 1080P HD recording as well as video output using AHD high-definition video format. It has 140o wide-angle lens, APP-controlled recording via smartphone, loop recording for continuous coverage, and the ability to detect objects or human using optional proximity sensor.

OED-01 offers dual viewing capabilities, GPS tracking, and exceptional clarity both day and night. It can stream live video and serve as a digital video recorder (DVR), as well as a front camera for Rydeen's PV8-A/B digital rearview mirrors (sold separately). OED-01 pairs seamlessly with the PV8-A/B Rydeen digital mirrors to maximize the video output functionality. It is an ideal solution for drivers who is looking for advanced safety features and seamless integration into Rydeen's AHD product ecosystem, offering premium quality without the premium price.

OED-01 dash cam connects to APP on your iOS or Android device via Wi-Fi, providing real-time monitoring, live viewing, and file management directly on your screen or smartphone. The APP can add up to ten (10) dash cams, including R10X-SPL, another model sold by Rydeen. “Ten devices are manageable using one APP, makes our system so versatile”, said Phil Maeda, president and CEO of Rydeen. “Downloading to your phone is so easy, can take the recorded HD video with you for share with your friends or even reporting to police along with GPS location is so convenient. We all know dash cameras are invaluable for reducing liability, but this device takes it to the next level with features like SOS emergency recording and minimal power consumption using proximity sensor (model PSS-001 sold separately)" Maeda continues.  

The device is designed for quick and easy installation, making it suitable for any vehicle. Its compact size allows it to be mounted discreetly behind the rearview mirror, ensuring it does not obstruct the driver's view.

MODEL #: OED-01

Product page: https://rydeenmobile.com/product/oed-01-forward-facing-dash-cam/

For more information or to place an order, please get in touch with us at 310-787-7880 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Stay connected with us on Facebook, Instagram, LinkedIn, YouTube, and TikTok for the latest updates and developments. https://www.facebook.com/rydeenmobile/  https://www.instagram.com/rydeenmobile/

Torrance, California: March 21, 2025 – Rydeen Mobile Electronics, a leader in vehicle safety and driver awareness technology, announced the R10-SPL and R10X-SPL Dash Cam Mirrors. The R10-SPL & R10X-SPL package both include a high-definition Rear View Camera “CM-AHD1” and a universal mounting solution at an aggressive MSRP of $199.00 & $229.00.These state-of-the-art devices introduce advanced features that set a new standard in automotive technology.

The R10-SPL and R10X-SPL models both feature a striking visual quality 10-inch digital touchscreen, providing an intuitive interface for users. The front camera resolution for the R10-SPL is 1080p, while the R10X-SPL boasts an impressive 4K/2K front camera, enhancing the clarity of recorded images.

Both models come with a reliable CM-AHD1 1080p rear camera built to withstand the elements, featuring IP67 waterproof rating. Safety and security are prioritized, as each unit comes with a built-in G-Sensor, parking monitor, and loop recording capabilities. Additionally, they are designed with assistant parking lines and a 24-hour parking monitoring feature that ensures peace of mind.

The storage capacity is ample, supporting up to a 256GB Micro SD card, which can be easily installed thanks to the easily accessible Micro-SD slots. The display resolution at 1280 x 320 pixels further enhances the visual experience. Hardwire cable and VSM-AV direct windshield metal mount are included along with one-wire installation for simple and cleaner look. Both front and rear AHD cameras are viewable with split screen on the monitor or select front or rear only screen with touchscreen capability.

For added functionality, the R10X-SPL model includes a GPS antenna, providing time, speed indicators, and compass functionalities. This model also features a 12H/24H time-lapse recording function, Wi-Fi app connectivity, and the ability to view GPS locations on recorded videos through the smartphone app, making it a comprehensive choice for those seeking advanced features in their DVR dash cameras.

“We are thrilled to introduce these innovative dash cam mirrors to the market,” said Ruben Torres – national sales manager. “Both the R10X-SPL and R10-SPL represent our commitment to enhancing vehicle safety through advanced technology, ensuring that drivers feel secure and informed on the road. Additionally, the R10X-SPL comes with built-in Wi-Fi, allowing users to seamlessly connect to a mobile app for real-time video viewing and easy downloading to their smartphones.

R10-SPL and R10X-SPL are SHIPPING NOW through authorized distributors and retailers nationwide.

R10-SPL product page: https://rydeenmobile.com/product/r10-spl-10-dual-channel-streaming-mirror/

Demo video:https://www.youtube.com/watch?v=dR6JRGHX7Kc

R10X-SPL product page: https://rydeenmobile.com/product/r10x-spl-4k-2k-10-inch-streaming-mirror-dash-camera/

For more information or to place an order, please contact us at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Stay connected with us on Facebook, Instagram, LinkedIn, YouTube, and TikTok for the latest updates and developments:https://www.facebook.com/rydeenmobile/  https://www.instagram.com/rydeenmobile/

Revolutionary Audio Technology That Achieves Up to 500 Percent Efficiency

Mesa, Ariz., March 20, 2025 – DSP Solutions, Inc., a pioneering force in audio technology, has unveiled the name for its highly anticipated new mobile and marine audio brand. Modus, previously known as Project M, debuted during an exclusive private launch event on March 19 at the Sunkist Warehouse in Mesa, Ariz.

“The brand introduction showcased groundbreaking advancements in audio technology, featuring patented solutions that deliver unprecedented results,” explained Rachel West, Director of Brand Marketing at DSP Solutions. "Modus’ proprietary technology achieves up to 500 percent efficiency through its current averaging technology, setting a new industry standard across both automotive and marine applications.

During a technical presentation, DSP's Tony D’Amore demonstrated how Modus’ approach to power management elevates the traditional audio experience. This breakthrough technology enables an optimal audio experience from high-performance vehicles to marine vessels while maintaining minimal power draw - a transformative advancement for power-sensitive applications.

Henry Hsu, Director of Design and Engineering at DSP Solutions, elaborated on the brand’s commitment to excellence. “Every component of Modus products has been meticulously engineered to deliver unparalleled performance while maintaining energy efficiency that was previously thought impossible in the industry.”

Industry analysts are already speculating about the broader implications of this technology. With the ability to quintuple efficiency in power management systems, Modus' advancements could potentially revolutionize applications beyond audio systems, opening new possibilities in gas/diesel vehicles, boats, electric vehicles, renewable energy systems, and other mobile or power-sensitive technologies.

The launch event attracted industry leaders, technical experts, and enthusiasts from both automotive and marine sectors, who experienced firsthand the leading-edge technology behind Modus. The brand’s initial product line will be available through an exclusive network of authorized dealers emphasizing DSP Solutions’ commitment to maintaining premium quality and service.

For more information about Modus and its technology, visit www.modusglobal.com.

About DSP Solutions, Inc.

DSP Solutions is a pioneering American mobile audio company dedicated to transforming in-vehicle entertainment. Its cutting-edge audio, video, and infotainment systems are engineered for automotive, power sports, and marine markets, delivering premium experiences to a diverse North American audience. Backed by innovative technology and industry expertise, DSP Solutions is redefining what's possible in mobile audio.

Now Shipping, the New Plug and Play System is Available for Select Models From 2017-2024

LONG BEACH, CA – March 18, 2025 – JVCKENWOOD USA Corporation, the distinguished parent company of industry-leading brands JVC and KENWOOD, proudly announces the promotion of John Lucas to Senior Vice President of its Mobile and Telematics sector. Lucas succeeds Dave Hoag, advancing from his previous role as Vice President of Sales for the KENWOOD Car Electronics division.

In his expanded capacity, Lucas will spearhead strategic direction, innovation, and growth initiatives across the entire Mobile and Telematics portfolio, uniting the strengths of both JVC and KENWOOD brands. He will also play a pivotal role in fortifying relationships with dealers, distributors, and industry partners, ensuring JVCKENWOOD continues to lead and adapt in a dynamic market landscape.

"John has consistently demonstrated exceptional leadership, strategic vision, and unwavering commitment to excellence throughout his tenure," remarked Dave Hoag. "I'm extremely confident in John's ability to not only fill my shoes but also propel our brands forward, fostering continued growth and market leadership. His dedication and passion for our industry are second to none."

Lucas brings over three decades of extensive experience within the consumer electronics industry, twenty of which have been at KENWOOD. His impressive track record encompasses robust expertise in sales management, strategic partnership development, and innovative retail merchandising strategies, with a successful history at prominent retailers.

"It is an incredible honor to lead the JVCKENWOOD Mobile and Telematics sector into its next chapter," said Lucas. "We have built a tremendous legacy through the innovation and quality of both JVC and KENWOOD brands. I am eager to work closely with our talented teams to further enhance our market position, strengthen our relationships, and drive impactful innovation that truly benefits our customers and partners."

For additional information about JVCKENWOOD USA and its portfolio of brands, visit www.jvckenwood.com.

LONG BEACH, CA – March 17, 2025 – JVCKENWOOD USA announces the retirement of Dave Hoag, Executive Vice President, following an impactful and celebrated career spanning over three decades. Dave began his journey in retail at Magnolia HiFi, then moved to the “supply side” with KENWOOD in 1994 as a Kenwood Rep in the Pacific Northwest. In 2002, he joined Sirius Satellite Radio as a Key Accounts Manager, then rejoined Kenwood in November 2004 as Western Region Manager. He quickly advanced to Director of Sales in 2006 and has since played a significant role in shaping the company's growth and success.

Throughout his tenure, Dave has cherished every relationship built, emphasizing the importance of humility, respect, trust, and shared goals. He has expressed immense pride in the remarkable individuals he's had the pleasure of developing, mentoring, and growing alongside—employees, representatives, and dealers alike. Dave’s leadership philosophy consistently focused on empowerment, trust, and autonomy, allowing those around him to flourish and excel in their roles.

Reflecting on his impactful career, Dave shared, "Empowering people has always been the cornerstone of my leadership style. Allowing individuals the freedom to learn and grow, even if it involves occasional failure, has been crucial in fostering an environment where true learning can occur, and each person will achieve their highest potential. I'm incredibly grateful for the dedicated and talented people I've been fortunate to work alongside." He also expressed deep appreciation for the unforgettable relationships he's built with dealers, and representatives. “To the amazing retail leaders in this industry (you know who you are) that played a key role in my personal development and business ethic, sometimes through hard-knocks in the head, humor, or just a drink, THANK YOU. I wouldn’t be the person I am today without you and WISH YOU ALL THE BEST.”

In retirement, Dave looks forward to enjoying quality time with his family, traveling, learning to fish, and creating new memories.

JVCKENWOOD USA Vice President of Sales, John Lucas, expressed his gratitude, stating, "Dave's commitment and contributions to our company are immeasurable. His strategic leadership and empowerment have significantly shaped our culture and driven success. He will be deeply missed, but his legacy will continue to inspire us."

JVCKENWOOD USA congratulates Dave Hoag on his retirement, celebrating his lasting legacy and wishing him a fulfilling and joyful next chapter.

For additional information about JVCKENWOOD USA and its portfolio of brands, visit www.jvckenwood.com.

Torrance, California: March 14, 2025 – Rydeen Mobile Electronics, a leader in vehicle safety and driver awareness technology, announced the R10-SPL and R10X-SPL Dash Cam Mirrors. The R10-SPL & R10X-SPL package both include a high-definition Rear View Camera “CM-AHD1” and a universal mounting solution at an aggressive MSRP of $199.00 & $229.00.These state-of-the-art devices introduce advanced features that set a new standard in automotive technology.

The R10-SPL and R10X-SPL models both features a striking visual quality 10-inch digital touchscreen, providing an intuitive interface for users. The front camera resolution for the R10-SPL is 1080p, while the R10X-SPL boasts an impressive 4K/2K front camera, enhancing the clarity of recorded images.

Both models come with a reliable 1080p rear camera built to withstand the elements, featuring IP67 waterproof rating. Specifically, “CM-AHD1”. Safety and security are prioritized, as each unit comes with a G-Sensor, parking monitor, and loop recording capabilities. Additionally, they are designed with assistant parking lines and a 24-hour parking monitoring feature that ensures peace of mind.

The storage capacity is ample, supporting up to a 256GB Micro SD card, which can be easily installed thanks to the easily accessible Micro-SD slots. The display resolution at 1280 x 320 pixels further enhances the visual experience. Hardwire cable and VSM-AV direct windshield metal mount are included along with one-wire installation for simple and cleaner look. Both front and rear AHD cameras are viewable with split screen on the monitor or select front or rear only screen with touchscreen capability.

For added functionality, the R10X-SPL model includes a GPS antenna, providing time, speed indicators, and compass functionalities. This model also features a 12H/24H time-lapse recording function, Wi-Fi app connectivity, and the ability to view GPS locations on a smartphone app, making it a comprehensive choice for those seeking advanced features in their DVR dash cameras.

“We are thrilled to introduce these innovative dash cam mirrors to the market,” said Ruben Torres – national sales manager. “Both the R10X-SPL and R10-SPL represent our commitment to enhancing vehicle safety through advanced technology, ensuring that drivers feel secure and informed on the road. Additionally, the R10X-SPL comes with built-in Wi-Fi, allowing users to seamlessly connect to a mobile app for real-time video viewing and easy downloading to their smartphones.

R10-SPL and R10X-SPL are SHIPPING NOW through authorized distributors and retailers nationwide.

R10-SPL product page: https://rydeenmobile.com/product/r10-spl-10-dual-channel-streaming-mirror/

Demo video:https://www.youtube.com/watch?v=dR6JRGHX7Kc

R10X-SPL product page: https://rydeenmobile.com/product/r10x-spl-4k-2k-10-inch-streaming-mirror-dash-camera/

For more information or to place an order, please contact us at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Stay connected with us on Facebook, Instagram, LinkedIn, YouTube, and TikTok for the latest updates and developments:https://www.facebook.com/rydeenmobile/  https://www.instagram.com/rydeenmobile/

Phoenix, AZ – MiTek Electronics & Communications (MTX) announced a partnership with Hazim Jainoor of Aligned Sales & Marketing Group (ASM) to represent MTX Powersports in Southern California, Southern Nevada, Arizona, and New Mexico.  With an impressive track record of driving brand growth and market expansion, Jainoor brings invaluable expertise and strategic insight to further strengthen MTX’s powersports industry presence.

“We are beyond excited to join forces with MTX,” said Hazim Jainoor, Principal at Aligned Sales & Marketing Group. “Their commitment to innovation and quality aligns perfectly with our mission to deliver premium brands to our retail partners. Together, we look forward to driving growth and success in the marketplace.”

“We are excited to have Aligned Sales & Marketing Group, Hazim Jainoor join our team to represent MTX Powersports in So Cal, So Nevada, Arizona, and New Mexico,”  said Ceasar Olaes, Regional Sales Manager at MTX.  “Our extensive powersports line up and his industry knowledge, passion, and strategic vision align seamlessly with our commitment to delivering a “Serious Sound for the Ride” experience. “ 

For more information about MTX and its industry-leading products, visit www.mtx.com.

DANIA BEACH, FL (by way of Iowa) - HKI USA has spent the last 8 years positioning itself, and its vendor partners, as a staple in the Powersports and Motorcycle Audio realm, and have paved the way for some incredible sounding machines.

One of the lead architects of this drive has been Andy Smith, a territory manager with HKI USA for the MINK (Missouri, Illinois, Nebraska, and Kansas) Territory. With his vast knowledge of the motorcycle audio industry, and his passion for building some award winning motorcycles, Andy has not only helped guide vendors to the execution of some incredible products, but really helped educate retailers and consumers alike to understanding the products needed to make an amazing sounding audio package.  

Andy has passed along the torch of the MINK Territory to take on this new role with HKI USA. Andy will be spending far more time putting his Hey Dudes on the ground visiting retailers, vendor partners, and audio competitions and shows across the nation. “This family of brands has been a staple in my life and career for almost 7 years now, and I look forward to working with everyone to help them understand how amazing these products really are.” says Andy Smith, the now Director of Powersports Development.  

For more information about HKI USA, and the brands they represent, please visit http://www.hki-usa.com or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.

Holly Hill, Fla. – March 11, 2025 – Metra Electronics® has announced the release of two new stereo installation kits, the 95-7804B and the 95-7804HG, designed to fit select 2013-2017 Honda Accord. These kits feature the same stereo mounting face plate as the manufacturer's popular 99-7804 series, but with all interfacing sold separately, making it a more convenient and customizable solution. Both of these new stereo installation kits are engineered to help install a 4" tall (Double-DIN) aftermarket radio into the original vehicle dashboard.

These dash kits help simplify and expedite radio replacement. The 95-7804B is painted matte black with silver accents and the 95-7804HG is painted matte black with gloss black accents to match the original look and feel of the vehicle's dashboard. Installing an aftermarket radio can upgrade the sound quality and provide additional features the original factory radio couldn't offer, but one of these dash kits is required to make it fit.

● Designed to fit any standard 4" tall (Double-DIN) aftermarket radio or ISO Single-DIN radio provision with pocket (sold separately)
● Painted to match the factory finish
● Made from the highest quality ABS plastic for an original factory-like fit and finish
● Includes brackets and hardware parts needed with detailed installation instructions
● A tech support number is available for installation help 7 days a week

NOTE: The factory screen is not retained. Contact your Metra Electronics sales representative or visit MetraOnline.com for more information.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

New Account Manager Brings Extensive Distribution and Dealer Experience

TAMPA, Fla. (March 11, 2025) – DOW Technologies, the leading independently owned technology distributor, announced today that Jeremy Doran has joined the company as an Account Manager for the 12Volt channel. Mr. Doran brings 30 years of experience in the 12Volt industry, including working at DOW previously.

Doran began his career as an installer after graduating from Mobile Dynamics in 1996. He has continuously expanded his expertise through multiple MECP certifications, ASE A6 certification, and other industry credentials. During his career in retail, he worked every aspect of the business from installation and sales to business management and marketing. Joining DOW originally in 2012, Doran was an account manager on a team that helped DOW grow and expand their 12Volt business. In 2014, Doran joined Stinger as Technical Support eventually becoming the Marketing Manager for the PAC brand. Most recently, Doran was the Operations Manager at Tint World’s corporate office.

“I’m excited to be back with DOW Technologies and to reconnect with our incredible dealers,” stated Doran. “DOW has always been committed to providing the best support and solutions in the industry, and I’m looking forward to contributing to that mission.”

“We are thrilled to welcome Jeremy back to the DOW team,” stated Mike Blackwell, territory manager 12V Southeast & Mid-Atlantic. “His deep industry knowledge and hands-on experience make him a valuable resource for our dealers. Jeremy’s passion for the 12Volt industry and commitment to customer success align perfectly with DOW’s mission to support and grow our partners’ businesses.”

“Jeremy’s extensive background in installation, sales, and marketing brings a unique perspective that will greatly benefit our dealers,” added Dave Elkin, senior vice president, sales and product management. “His return to DOW is a testament to the strength of our team and the opportunities we provide. We’re excited to have him on board and look forward to the positive impact he will have.”

To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.

About DOW Technologies:

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated technology distributors servicing independent retailers in the United States for 66 years. With six locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C., DOW Technologies focuses on distributing products and technologies that enhance lives at home, at work, and on the road.

DOW Technologies’ areas of business include:

                       • Car Audio/Video                                       • Custom Integration/Consumer Electronics

                       • Broadband                                              • Satellite & Terrestrial Television

                       • Surveillance                                             • Marine Audio and Accessories

                       • Commercial Audio/Video                          • UCaaS

Auburn Hills, Mich. (Mar. 10, 2025) – Alps Alpine North America, Inc. (“Alpine”) names Dan Sparks as the Director of National Sales for the Alpine Brand Aftermarket Division. Sparks brings a strong repertoire of sales and leadership experience to the position in addition to six years of service to the Alpine Brand Aftermarket Division.

“We are thrilled to announce that Dan Sparks has accepted the role of the Director of National Sales,” said Kunihiko Sato, Executive Director of the Alpine Brand Aftermarket Division at Alps Alpine North America. “Dan has a long history with the Alpine brand, and we are confident that he will continue to provide value and exceptional sales support to our retailers.”

After a successful stint as an Alpine Sales Representative at Online AV, Sparks began his career with Alpine in 2019 as a District Sales Manager, responsible for the growth and success of the Alpine Brand in the Midwest Region. Afterward, Sparks transitioned to a Senior Sales and Marketing Analyst in 2022, extending his support to the entire Alpine dealer base in North America. In 2024, Sparks spearheaded the “New Business Development” team, a new department that sought to showcase the Alpine product line to a new audience to strengthen the brand’s reputation and create new opportunities.

“It is truly an honor to take on this new role,” said Dan Sparks. “My affinity for the Alpine brand started when I was a teenager and has grown into a passion that gets poured into this business every day. I appreciate the opportunity and feel very blessed to be able to contribute to such a talented team.”

As the Director of National Sales, Sparks will oversee all sales activities for the Alpine Brand, supporting an extensive network of instore and online Alpine retailers throughout the United States.

Alpine, the aftermarket car audio division of Alps Alpine Co., Ltd., is an automotive electronics manufacturer that provides consumers and leading auto makers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Japan, China, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products.

For information about Alpine’s aftermarket products, visit www.alpine-usa.com or follow AlpineUSA on social media channels like Facebook, Instagram, X, TikTok, and Roblox.

Tampa, FL – [March 6, 2025] – Atom Sales, a new manufacturer’s representative firm specializing in the 12-volt industry, is proud to announce its official launch. Headquartered in Tampa, FL, Atom Sales is dedicated to supporting manufacturers and dealers throughout the Florida market with best-in-class sales support, strategic marketing, and unmatched industry expertise.

Atom Sales is led by a team of seasoned professionals with decades of experience in the 12-volt industry. John Yodzis serves as Rep Principal, offering a wealth of experience in sales strategy and relationship building. Dave Elkin, as Senior Vice President, brings a deep understanding of the market and a passion for connecting brands with dealers. Mike Barcia, as Territory Manager, will provide hands-on support and guidance to dealers across Florida. Ron Staelens, in a Dealer Support role, will be a key resource for assisting dealers with their needs and ensuring seamless communication.

“With Atom Sales, we’re creating a fresh, high-energy approach to sales representation in the 12-volt space,” said John Yodzis, Rep Principal of Atom Sales. “Our goal is to be a true partner to both manufacturers and dealers, helping them navigate the evolving market with expert insights and strong relationships.”

Senior Vice President Dave Elkin added, “Florida is a thriving and diverse market for the 12-volt industry, and we see an incredible opportunity to drive growth for our partners. At Atom Sales, we’re committed to delivering top-level service, innovative solutions, and a results-driven approach.”

Since July 2024, Atom Sales has represented a select group of leading 12-volt manufacturers, providing tailored sales strategies, product training, and market insights to maximize success for their partners. Currently, Atom Sales represents JVC, Memphis Audio, Limitless Lithium and Lucas Lighting. The firm is positioned to be a trusted resource for manufacturers looking to strengthen their presence in Florida and for dealers seeking the best in product representation and support.

For more information about Atom Sales and its services, please visit https://atomsalesfl.com/ or call 1-800-627-2810.

About Atom Sales
Atom Sales is a manufacturer’s representative firm specializing in 12Volt audio, video and safety products. We provide our manufacturer partners with best-in-class marketing and sales support. We focus on educating 12V installers on the benefits of the products of the brands that we represent. Our team builds relationships with dealers that leads to long term success at every level. Headquartered in Tampa, FL, Atom Sales serves the Florida market.

Thursday, March 6th, 2025 - Oklahoma City, OK - DD AUDIO®, a manufacturer of high-quality mobile audio products is proud to introduce the MC-106b, 6.5″ loaded tower marine cans. The MC-106b cans are light weight, compact, high output, wide bandwidth water-resistant speakers designed for outdoor use in harsh environments. Each component of the design was engineered to optimize the performance and durability. Aesthetically, the speakers are enhanced with remote controlled multifunction RGB LEDs in the grill and rear logo panels. The reinforced ABS injected cabinet comes with an integrated metal clamp featuring 45 degree locking tilt for secure and long lasting mountability.

Sound quality of the MCs was a priority in the design process where DD AUDIO opted for premium parts to be used. The 6.5” midwoofer cone is an injected molded poly composite. Selected for being light weight yet highly rigid, this poly composite material is internally dampened to yield an optimal combination of high output and smooth midrange response. The motor system uses a large OD for high magnetic flux to high overall efficiency and control. The 25mm dome tweeter also uses an oversized motor to play at high levels without strain.

The MC-106b 6.5s are tuned for full, rich sound belying their compact size. High efficiency design requirements enable high output on modest amplifier power while the overall light weight prevents the system from being too top heavy.

Check out the 6.5 inch MC-106b Loaded Tower Marine Cans today, and be sure to take a look at all the latest Adventure Ready products from DD AUDIO.

Hifonics brings POWER FROM THE GODS into the ALL-NEW 2025 Kawasaki Nav® vehicle lineup that includes the NAV® 4e LIMITED, NAV® 4e LE, and NAV® 4e.

Libertyville, IL – Hifonics is proud to announce its partnership as the official audio supplier for Kawasaki’s all-new NAV® (Neighborhood All-Terrain Vehicle) lineup at launch. The highly anticipated Kawasaki NAV® 4e series, designed to redefine personal Off-road transportation, will feature premium Hifonics audio technology and solutions to deliver an unmatched listening experience for drivers and passengers alike.

The NAV® lineup consists of the NAV® 4e LIMITED, NAV® 4e LE, and NAV® 4e, each built with Kawasaki’s renowned engineering and designed for adventure-ready performance. At launch, the NAV® 4e LIMITED will be equipped with a full Hifonics audio system, while the NAV® 4e LE and NAV® 4e will come with integrated source units, allowing for future expansion of audio capabilities.

UNLEASHING PREMIUM AUDIO PERFORMANCE

Hifonics has long been synonymous with high-powered, high-quality sound in the Powersports and Automotive industries. By integrating Hifonics audio technology into the NAV® 4e series, Kawasaki ensures that customers will experience crystal-clear sound, powerful bass, and a robust audio presence, whether they are cruising through the neighborhood or taking on Off-road terrain. This continued partnership with Kawasaki will continue to cement Hifonics’ commitment to the Powersports and Off-road lifestyle of high-quality and loud-performing audio.

The Hifonics audio system in the NAV® 4e LIMITED will feature a weather-resistant amplifier, high-output speakers, and an advanced source unit designed for intuitive control and seamless connectivity. The NAV® 4e LE and NAV® 4e will include a premium Hifonics Apple® CarPlay® and Android Auto® source unit, allowing users to upgrade their audio experience with additional speakers and amplifiers as desired.

Brian Sherman, Vice President of Product and Marketing, said, “The launch of the NAV® series is a milestone for Kawasaki, and we are honored to be a part of this revolutionary step in personal off-road vehicles. Hifonics audio systems are engineered to meet the highest standards of durability and overall performance, ensuring that NAV® owners get an immersive audio experience on every ride.”

Alden Stiefel, President of Maxxsonics, said, “Partnering with Kawasaki on this launch reassures our commitment to delivering best-in-class audio solutions for Powersports and Utility vehicles. We are thrilled to provide NAV® owners with an incredible sound experience that enhances every journey. This collaboration sets a new standard for audio performance and quality in the Utility vehicle market.”

ENGINEERED FOR ADVENTURE

Kawasaki’s NAV® lineup introduces a new class of electric-powered utility vehicles tailored for both work and recreation. Designed with a spacious four-passenger layout, durable construction, and advanced suspension, these vehicles offer exceptional comfort, performance, and versatility.

Each model in the NAV® 4e series features a silent, efficient electric drivetrain with an emphasis on low-maintenance operation and environmental sustainability. Whether used for neighborhood cruising, outdoor work, or recreational exploring, the NAV® 4e series provides a smooth and capable ride — now fueled with POWER FROM THE GODS.

The ALL-NEW Kawasaki NAV® lineup HAS ARRIVED and Hifonics is proud to be a part of the 2025 vehicle launch!

Full line details are available on the Kawasaki website at https://www.kawasaki.com/en-us/nav-ptv/nav/4-passenger/nav-4e.

ABOUT HIFONICS

Hifonics is the audio brand bestowed directly from the gods above and is known for its bold-looking designs while producing powerful and high-quality sound. Founded by Helmut Stieglitz in 1982, Hifonics continues to innovate and push the limits for quality audio products including amplifiers, subwoofers, car speakers, soundbars, compression horns, Marine speakers, and signal processors forged by the gods above. Our slogan, POWER FROM THE GODS, is the superhuman standard for how Hifonics holds itself accountable for pushing the bar to the absolute limit. Consumers of these products can experience a wide range of audio solutions, from delivering their needs from Powersports to Mobile vehicles. The Hifonics brand is owned by Maxxsonics, based near Chicago, IL.

For additional information, go to the brand website at https://hifonics.com/about.

ABOUT MAXXSONICS

Established in 2001, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries while specializing in designing, innovating, and manufacturing power amplifiers, speakers, subwoofers, and many accessories branded; Hifonics, MB Quart, Crunch, and Autotek. In addition to creating superior audio products and solutions that thrive in adventure and the outdoors, Maxxsonics is the premier OEM audio supplier of audio solutions and systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO.

For additional information, go to the corporate website at https://maxxsonics.com/.

North Andover, Mass - February 27, 2025 - The Mobile Electronics Association (MEA) is thrilled to announce announced that industry professionals can now submit their nominations for inclusion in the 2025 Mobile Electronics Industry Hall of Fame. Nominations will be accepted until June 9, 2025. The Hall of Fame recognizes the outstanding contributions and achievements of individuals within the mobile electronics industry.

The Industry Hall of Fame aims to honor industry veterans, innovators, and leaders who have made significant contributions to the advancement and growth of the mobile electronics sector. By recognizing their exceptional accomplishments, the Hall of Fame seeks to inspire future generations and celebrate the industry's rich history.

The official announcement of the class of 2025 will take place shortly before the KnowledgeFest Dallas event, an annual gathering of industry professionals, manufacturers, retailers, and enthusiasts. This prestigious occasion will showcase the individuals who have left an indelible mark on the mobile electronics industry through their expertise, vision, and dedication.

"The Mobile Electronics Industry Hall of Fame was created as a platform to honor the remarkable individuals who have shaped and revolutionized the mobile electronics industry," said Chris Cook, President of the Mobile Electronics Association. "Our esteemed panel of judges look forward to reviewing the nominees for inclusion in the class of 2025."

KnowledgeFest Dallas, renowned for its educational seminars, product demonstrations, and networking opportunities, provides the perfect setting for the Industry Hall of Fame. Attendees can expect a memorable and inspiring ceremony that pays tribute to the honorees and their significant contributions.

The Industry Hall of Fame will continue to recognize and celebrate individuals each year, ensuring that the mobile electronics industry's legacy is preserved and shared with future generations. MEA extends an invitation to all industry professionals, enthusiasts, and media to attend the KnowledgeFest Dallas.

To nominate a deserving individual please go to: meindustryawards.com/hall-of-fame-nominations/

For more information about the Industry Hall of Fame, please visit MEIndustryAwards.com or contact Chris Cook at This email address is being protected from spambots. You need JavaScript enabled to view it.

Music. Defined. audio is coming to the premier UTV event series in 2025!

Libertyville, IL – MB Quart, a leader in high-performance audio solutions for off-road vehicles, is thrilled to announce its title sponsorship of UTV Takeover 2025. As the premier UTV event series in North America, UTV Takeover brings together thousands of UTV enthusiasts for adrenaline-pumping action, adventure, and entertainment. With stops in some of the most iconic riding destinations in the country, the event is a perfect match for MB Quart’s rugged, high-quality audio systems.

By becoming a title sponsor of UTV Takeover 2025, MB Quart reinforces its commitment to delivering quality Music. Defined. off-road sound, ensuring all UTV enthusiasts experience powerful, high-definition audio no matter where their adventures take them. The UTV Takeover 2K25 TOUR starts in Coos Bay, OR, at Boxcar Hill Campground from June 24-29, then heads over to Winchester Bay, OR, at the Winchester Bay Dunes from August 5-10, and lastly takes over Hurricane, UT, at Sand Hollow State Park from October 14-19. MB Quart is thrilled to be a title sponsor of UTV Takeover 2025 while bringing off-road Music. Defined. sound to each event!

Brian Sherman, Vice President of Product and Marketing of Maxxsonics, said, “For years, this event has set the gold standard for bringing the Side-by-Side community together, and we couldn’t think of a better platform to showcase all of our Powersports and UTV cutting-edge audio systems. At MB Quart, we understand that riding is more than just a hobby — it’s a way of life. That’s why we engineer all of our UTV audio kits and solutions to withstand the toughest terrain, ensuring that riders get the best sound quality wherever they go. Being part of UTV Takeover allows us to connect directly with the passionate Side-by-Side community, share our love for adventure, and enhance the overall riding experience with our industry-leading technology. Whether it’s rocking out in the dunes or cruising the trails, we want every rider to hear and feel the difference MB Quart brings to their entire UTV experience.”

"We are incredibly excited to be a title sponsor of UTV Takeover 2025 while delivering loud-sounding audio to UTV audio enthusiasts in 2025," said Alden Stiefel, President, and CEO of Maxxsonics.

ABOUT MB QUART OFF-ROAD/POWERSPORTS UTV KITS/LINES —

MB Quart Can-Am® Defender® Tuned Audio Systems —

Get ready to take down every outdoor journey with MB Quart Can-Am® Defender® Tuned Audio Systems. Offering an unparalleled Off-road listening experience purposefully engineered to meet the demands of Off-road enthusiasts specifically tuned for Can-Am® Defender® vehicles — the entire line of MB Quart Can-Am® Defender® Tuned Audio Systems include the MBQD-STG4A-1 STAGE 4 Four-Speaker Visor Audio System, MBQD-116.1 Two-Rear Speaker Audio System, and the MBQD-SUBA-1 Subwoofer Audio System. Each system features easy installation with Plug-and-Play OEM-style setup. Feel the ultimate upgrade in sound that becomes elevated with detail, precision, sharpness, and reliability with MB Quart Can-Am® Defender® Tuned Audio.

MB Quart Can-Am® X3 Tuned Audio Systems —

Can-Am X3 Kits create high-quality audio for every adventure! Don't just take on the outdoors with your vehicle, bring the concert to it! The MBQX-STG5-1 is an 800-watt Stage 5, Can-Am tuned audio system that features five speakers and includes an AM/FM/Bluetooth LED source unit, an under-seat 10-inch subwoofer, all necessary mounting panels, and harnessing. The MBQX-STG3-1 packs a punch while featuring 3 speakers, 800 watts of Stage 3 power, with the GMR-LED source Unit, under-seat 10-inch subwoofer, and all of the mounting panels and harnessing included (like the STG5). Featuring AM/FM, Bluetooth, and Apple Control all with a dash-mounting panel, the GMR-LED includes a 3.5-inch high-contrast LED screen to view media artwork and an external camera input from an optional backup camera.

MB Quart Polaris RZR® PRO XP / PRO R / TURBO R Tuned Audio Systems —

Take down every journey with MB Quart Polaris RZR PRO XP / PRO R (2020-2024) / TURBO R Tuned Audio Systems. The entire line of MB Quart Polaris RZR PRO XP / PRO R / TURBO R Tuned Audio Systems include the MBQRP- STG3-RC-1 — 800-Watt STAGE 3 Tuned Audio System designed for RIDE COMMAND with NO OEM audio system OR MBQRP-STG3-RC-UP-1 800-Watt STAGE 3 Tuned Audio System designed for RIDE COMMAND and upgrade the CURRENT OEM audio system, MBQRP-SUB-1 400-Watt Subwoofer Kit, MBQRP-F116 Tuned Audio Front Speaker Kit, MBQRP-R116 Tuned Audio Rear Speaker Kit, and MBQRP-116 Tuned Audio Front or Rear Speaker Kit. Each system features easy installation specific to Polaris RZR PRO XP / PRO R / TURBO R vehicles.

MB Quart Polaris RZR® Trail and RANGER® UTV Tuned Audio Roofs —

With three Polaris RZR® Trail and three Polaris RANGER® UTV Tuned Audio Roofs to choose from – making a total of six in the full MB Quart UTV Tuned Audio Roof lineup, you'll be able to find that perfect audio roof companion for your Polaris RZR® Trail or Polaris RANGER® UTV vehicle.

Starting with the UTV Tuned Audio Roof models offered for the Polaris RZR® Trail — the MBQRT2-S7R leads the lineup off with a LOUD 500-watt, 7-speaker audio roof, and a 32-inch light bar. The MBQRT2-S7RRC makes 500 watts of power while featuring a 7-speaker audio roof and includes a 7-inch LED source unit and 32-inch light bar. This model is exclusively designed to work with the OEM Polaris RIDE COMMAND source unit (*RIDE COMMAND source unit is NOT INCLUDED). For fitting into builds that want a smaller but still mighty audio roof – the MBQRT2-S6R is another 500-watt audio roof with six speakers and includes a 3.5-inch LCD source unit.

Polaris RANGER® UTV Tuned Audio Roof models include — the MASSIVE MBQRG4-S14R — which features 1000 watts of power and 14 speakers. This UTV Audio Roof also includes a 7-inch LED source unit and a 45-inch light bar. The MBQRG2-S7R creates 500 watts of clean power and includes seven speakers with a 7-inch LED source unit and a 45-inch light bar. Lastly, the MBQRG2-S6R also makes 500 watts of power with six speakers and includes a 3.5-inch LCD source unit.

MB Quart is thrilled to be a TITLE SPONSOR of UTV Takeover 2025. The BIGGEST UTV events in the country are about to become even BIGGER with LOUDER Music. Defined. audio products and solutions. We hope you can make it out to one of the UTV Takeover 2K25 Tour locations/shows!

As part of the UTV Takeover 2025 sponsorship, MB Quart will have a major presence at all UTV Takeover 2025 events, offering hands-on product demonstrations, installs, exclusive giveaways, and special promotions. All Attendees will have an opportunity to experience MB Quart’s latest Powersports and UTV audio innovations firsthand.

For complete event/show details on UTV Takeover 2025, follow the link at https://www.utvtakeover.com/.

For complete MB Quart Powersports/UTV Off-road audio kits and solutions, follow the link from the MB Quart website at https://mbquart.com/shop/products/powersports/.

ABOUT MB QUART

MB Quart is a high-end audio brand known for its elaborate and distinctive designs while producing rich sound quality. Established in 1962, MB Quart began producing professional studio microphones and headphones at its headquarters in Obrigheim, Germany. Through research, innovation, and a dedication to the highest standard of sound quality, MB Quart continues to grow its product line throughout its 50-year history. Our slogan Music. Defined. is the superior standard to how MB Quart holds itself accountable for pushing the bar forward. Consumers of these products can experience a wide range of audio solutions that will deliver all their needs for Powersports and marine machines. The MB Quart brand is owned by Maxxsonics and is based near Chicago, IL.

For additional information, go to the brand website at https://mbquart.com/about.

ABOUT MAXXSONICS

Established in 2001 and headquartered in Libertyville, IL, Maxxsonics is a global leader in the Mobile, Marine, and Powersports audio industries. Innovating products that bring out the best in audio and sound, Maxxsonics specializes in designing and manufacturing amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally - Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles, Polaris® off-road vehicles, and CFMOTO. Founded by a handful of consumer electronics and automotive security veterans – Maxxsonics products are now heard and experienced around the world.

For additional information, go to the corporate website at https://maxxsonics.com/.