BOSS Has Rolled Out New Products Plus a Fresh Brand Look
and a Modern Update to its Well Known Elite Line of Audio Products
OXNARD, Calif., Aug. 20, 2025 - BOSS Audio Systems (www.bossaudio.com), a respected name in 12-Volt aftermarket audio solutions, has rolled out its enhanced Elite product line with premium features and a new, updated look that captures the high end audio qualities that Elite has become known for since its inception.
"As Elite continues to represent our passion for delivering refined audio experiences, Elite has evolved to meet industry demands for sound quality and thoughtful engineering," explained Colin Ross, BOSS Elite Associate Brand Manager. “We’ve listened to our dealers and reps, and have since unveiled and rolled out our refreshed product lineup with new logo and packaging that bring together sophisticated features with real-world performance. It has been incredibly well received by our retail partners and customers alike.”
The enhanced Elite lineup introduces several key improvements, including select .WX head units with user-friendly GUI design, expanded DSP customization capabilities, and seamless iDatalink Maestro® integration.
Elite’s updated branding includes a refreshed, modern logo that reflects its premium positioning, along with sleek, high-contrast packaging designed to stand out on showroom floors and signal the elevated quality inside. The new look not only reinforces the line’s identity as a dealer-exclusive, high-performance offering, but also ensures a cohesive, upscale presentation from the first glance to the moment of unboxing.
BOSS Audio Systems and BOSS Elite share the same commitment to powerful sound and cutting-edge features, but they are designed for different customers and applications. BOSS Audio Systems offers a wide range of consumer-focused products built for flexibility, value, and easy installation across cars, trucks, powersports, and marine applications. BOSS Elite, on the other hand, is its premium dealer-exclusive line, delivering upgraded components, enhanced durability, extended warranties, and premium features. While both lines reflect a passion for audio performance, BOSS Elite takes it a step further for those who demand the very best in quality, reliability, modern features and expert-backed service.
For more information on BOSS Elite, please visit bosselite.com
About B.I.G.:
For more than three decades, B.I.G. (BOSS Audio Systems, BOSS Elite, Planet Audio, SSL) has developed audio solutions that balance modern technology with an industry- leading warranty. Our collaborative engineering approach combines in-house expertise with global manufacturing capabilities, resulting in products that deliver consistent performance and value across multiple price points. With a presence in 130 countries and a portfolio exceeding 500 products across automotive, marine, and powersports categories, B.I.G. maintains its commitment to quality through its headquarters in Oxnard, CA, and operations in Shenzhen, China.
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