BOSS Has Rolled Out New Products Plus a Fresh Brand Look

and a Modern Update to its Well Known Elite Line of Audio Products

OXNARD, Calif., Aug. 20, 2025 - BOSS Audio Systems (www.bossaudio.com), a respected name in 12-Volt aftermarket audio solutions, has rolled out its enhanced Elite product line with premium features and a new, updated look that captures the high end audio qualities that Elite has become known for since its inception.

"As Elite continues to represent our passion for delivering refined audio experiences, Elite has evolved to meet industry demands for sound quality and thoughtful engineering," explained Colin Ross, BOSS Elite Associate Brand Manager. “We’ve listened to our dealers and reps, and have since unveiled and rolled out our refreshed product lineup with new logo and packaging that bring together sophisticated features with real-world performance. It has been incredibly well received by our retail partners and customers alike.”

The enhanced Elite lineup introduces several key improvements, including select .WX head units with user-friendly GUI design, expanded DSP customization capabilities, and seamless iDatalink Maestro® integration.

Elite’s updated branding includes a refreshed, modern logo that reflects its premium positioning, along with sleek, high-contrast packaging designed to stand out on showroom floors and signal the elevated quality inside. The new look not only reinforces the line’s identity as a dealer-exclusive, high-performance offering, but also ensures a cohesive, upscale presentation from the first glance to the moment of unboxing.

BOSS Audio Systems and BOSS Elite share the same commitment to powerful sound and cutting-edge features, but they are designed for different customers and applications. BOSS Audio Systems offers a wide range of consumer-focused products built for flexibility, value, and easy installation across cars, trucks, powersports, and marine applications. BOSS Elite, on the other hand, is its premium dealer-exclusive line, delivering upgraded components, enhanced durability, extended warranties, and premium features. While both lines reflect a passion for audio performance, BOSS Elite takes it a step further for those who demand the very best in quality, reliability, modern features and expert-backed service.

For more information on BOSS Elite, please visit bosselite.com

About B.I.G.:

For more than three decades, B.I.G. (BOSS Audio Systems, BOSS Elite, Planet Audio, SSL) has developed audio solutions that balance modern technology with an industry- leading warranty. Our collaborative engineering approach combines in-house expertise with global manufacturing capabilities, resulting in products that deliver consistent performance and value across multiple price points. With a presence in 130 countries and a portfolio exceeding 500 products across automotive, marine, and powersports categories, B.I.G. maintains its commitment to quality through its headquarters in Oxnard, CA, and operations in Shenzhen, China.

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BOSS Audio and Elite expands its product line across Canada, targeting 12V specialists with innovative, value-driven car audio solutions.

OXNARD, Calif., July 23, 2025 - BOSS Elite, a leader in mobile entertainment technology, is proud to announce a new partnership with Automobility Distribution, which will now distribute the BOSS and BOSS Elite product lines across Canada. This strategic alliance is part of Boss’s ongoing commitment to expanding its global presence and delivering high-performance car audio products to new markets.

Automobility, one of Canada's most respected and trusted company in 12V electronics,, will serve as the official distributor for BOSS Audio Systems and BOSS Elite throughout the Canadian market. The partnership is focused on expanding dealer relationships and providing local access to the latest in multimedia and connectivity solutions, including Maestro-compatible and wireless Apple CarPlay/Android Auto head units.

“Automobility is a powerhouse distributor known for its knowledgeable sales and training staff, strong performance history, and exceptional industry relationships,” said Greg Orlando, Elite Sales Manager. “Their commitment to supporting Elite through in-depth training and customer education ensures our dealers in Canada will be equipped with the tools they need to succeed. This partnership perfectly aligns with our strategy of delivering innovation and value through trusted regional partners.”

Automobility plans to introduce the BOSS and Elite product lines through a targeted rollout focused on 12V specialist retailers and mobile electronics professionals. The company will back this initiative with tailored dealer programs, education-driven training, and promotions.

“We were attracted to BOSS and BOSS Elite because of their strong brand heritage, diverse product range, and dedication to providing innovative features at affordable prices,” said Michael Berger, Automobility Vice President of Sales & Marketing. “The combination of style, performance, and value matches exactly what today’s consumers seek. Our goal is to position these brands as go-to solutions for Canadian retailers who want reliability and affordability in one package.”

This partnership is expected to deliver immediate value to independent shops and regional chains across Canada by ensuring reliable inventory access, deep product knowledge, and real-time sales support.

For more information or to become a dealer, please visit bosselite.com

About B.I.G.:

Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

During the Show, BOSS Elite Will Showcase its New Brand Look and a Modern Update to its Well Known Elite Line of Audio Products

OXNARD, Calif., May 29, 2025 - BOSS Audio Systems (www.bossaudio.com), a leader in 12 Volt aftermarket audio and video products, is proud to announce it will exhibit during KnowledgeFest 2025, held June 6-8 in Atlantic City, New Jersey at Harrah's Resort & Convention Center.

“KnowledgeFest 2024 in Atlantic City was the first time we showcased our Elite line on the East Coast, and it was a tremendous success,” said Colin Ross, BOSS Elite Associate Brand Manager. “Since then, Elite has gained even more traction nationwide. Now, in 2025, we are featuring our new branding and showcasing the power of the expanded Elite line. KnowledgeFest is not just about showing off new products, it’s also about connecting with installers and industry pros in a vital region of the country so we can continue to learn from them and innovate in both the short and long term.”

KnowledgeFest stands as a cornerstone event for the mobile electronics industry, offering more than 50 hours of educational sessions, hands-on workshops, and networking opportunities. The event draws hundreds of industry professionals eager to explore the latest technologies and advance their technical expertise through manufacturer training sessions.

This year, Elite is unveiling a fresh brand look and a modern update to its well known Elite line of audio products. Visitors will get a first look at the latest in mobile audio tech, with new head units, amplifiers, and other gear designed to take in-car entertainment to the next level. Select head units will now feature an updated GUI, expanded DSP customization as well as Maestro iDatalink compatibility. The Elite line will also feature brand new amplifiers in the auto and marine categories. Attendees will have the opportunity to experience a full Elite audio system firsthand in our exclusive demo car and interactive product displays.

Visit BOSS Elite during KnowledgeFest 2025 in Atlantic City at booth #310 and check out BOSS Audio’s lineup, including audio gear and more for car, powersports, motorcycle, and marine audio.

For more information about B.I.G. or to become a dealer, please visit sales.bossinternationalgroup.com.

About B.I.G.:

Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.

The Palmyra, Penn-Based Firm Will Cover the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia Territory for BOSS Audio and BOSS Elite

OXNARD, Calif., October 15, 2025 - BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Palmyra, Penn.-based DAS Companies, Inc. its new partner for the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, and Virginia territory, effective immediately.

“The northeast is an important and consistently growing territory, and so we needed a partner with a rich and successful history with proven track record of performance,” said Colin Ross, Elite Associate Brand Manager. “DAS checks all the boxes as they have an intimate understanding of consumer insights and shopping environments, offering engaging product support and services to their customers to assist with their 12 Volt solutions.”

Added Tim Small, DAS CE Category Manager, “We are thrilled to start our business relationship with the BOSS Audio and Elite brands by offering their innovative automotive products highlighting the new featured-packed floating screens, plus motorcycle and powersports solutions, as well. We also look forward to expanding our line with additional mix of BOSS Audio & Elite advanced technology.”

David Z. Abel founded DAS in the 1970s, and the company was incorporated in 1981. DAS specializes in serving the on-the-go lifestyle with a large number of mobile electronics, truck and auto supplies, and travel gear. Its 12 Volt team has 228 combined years in the industry with experience from installations and sales to management and ownership.

“DAS Companies, Inc. has a strong family heritage, entrepreneurial spirit, and stewardship commitment, and we pride ourselves in complete customer service from the start to finish of the retailer’s projects,” said Ken Litten, DAS CE/HD Sales & Marketing Manager. “We look forward to distributing BOSS Audio & Elite as they have entered a new chapter of their go-to market by rebranding and we get to be a part of this process.”

For more information on DAS Companies, please visit www.dasinc.com, call 1-800-233-7009 (1-800-336-2730 Para el español), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

For more information on BOSS Elite, please visit bosselite.com or call 805-751-4853. 

About DAS Companies:

DAS Companies Inc. is your source for the latest in 12V Solutions. Founded in the 1970s, DAS has established a reputation for exceptional customer service and support.

Connect with us on Facebook (https://www.facebook.com/groups/dasdealers) and Instagram (https://www.instagram.com/dasdealers).

About B.I.G.:

Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.

The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.