The Grapevine, Texas-based firm Will Cover the Texas, Oklahoma, Louisiana, and the Arkansas Territory for BOSS Audio and BOSS Elite
OXNARD, Calif., Dec. 18, 2025 - BOSS Elite, a leader in aftermarket car audio systems, proudly announces it has named Grapevine, Texas-based Southwest Sales and Marketing its new partner for the Texas, Oklahoma, Louisiana, and Arkansas (TOLA) territory, effective immediately.
“BOSS Elite as well as the TOLA territory are growing, and so we needed a partner with a long history and proven track record to help further guide and grow the brand,” said Colin Ross, Elite Associate Brand Manager. “Scott Ringo and his team at Southwest Sales and Marketing are our ideal partner, as they have been a performance-driven company since 1999. We look forward to a fruitful relationship for years to come.”
Southwest Sales and Marketing will be representing BOSS Audio and BOSS Elite products in the mobile, marine, and powersports/off-road markets.
“BOSS is a managed brand with a wide spectrum of products, with leading-edge technologies at affordable prices,” said Ringo. “As the Elite brand continues to grow and take on more expensive competitors, we look forward to representing its audio and screen lines across multiple markets as they continue to push forward.”
Southwest Sales and Marketing joins Boss Elite at KnowledgeFest Las Vegas, held Feb. 3-5, 2026, proudly representing the brand on the show floor.
For more information on Southwest Sales and Marketing, please call 214-212-9049 or email This email address is being protected from spambots. You need JavaScript enabled to view it..
For more information on BOSS Elite, please visit bosselite.com or call 805-751-4853.
About B.I.G.:
Since 1987, B.I.G (BOSS Audio Systems, Planet Audio, SSL) has produced quality audio and video products that feature the latest technology while consistently delivering a clean and powerful sound. Our in-house acoustic, design, mechanical, and electronics engineers collaborate with the vast resources of global manufacturing partners, working as a team to infuse products with state-of-the-art features that have made each listening experience more enjoyable for over 30 years.
The company offers more than 500 car, marine, and Power Sports products that are sold in 130 countries, both in storefront retailers and online. Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences as well as deliver innovative products.
