Ringwood, Ill. – October 29, 2019 -- Every year, Race Sport Lighting partners with a trendy automotive shop and puts together head turning Feature SEMA Builds for their booth #11879 in the North Hall. For SEMA Show 2019, Race Sport Lighting partnered with professional JEEP outfitter Badgerland Offroad, one of their Premier Jeep and Truck outfitting shops to build a brand new JEEP Gladiator customized to show off at SEMA. The popular Gladiator is the pickup version of the JEEP recently launched and is one of fastest growing customized vehicles on the marketplace for dealers to customize.

Jenny Arnold, Owner of Badgerland Offroad said, “Our Inspiration for this Jeep Build Comes from EVO Mfg Built Gladiator. We will be installing Beadlock Wheels, 37-inch Arturo Tires, Front Bumper, and of course a ton of Race Sport® Lighting.”

Steve Jergensen, RSL President stated, “Race Sport Lighting is extremely excited to partner with Badgerland Offroad on this build. Badgerland is well known in the JEEP community, and an overall great shop in Wisconsin that is known for high quality work. This JEEP Gladiator is going to be one of our favorite Jeeps yet in our booth and has some exciting new lighting products that we are launching for the Jeep Gladiator that are going to blow customers away. This vehicle is going to be a head turner for sure and is going to get a lot of press coverage at the show.”

Race Sport Lighting is the leading manufacturer of LED and HID lighting technology in North America, and serves the 12-Volt, Truck Accessory, Powersports, Motorcycle, Marine, and RV industries primarily. Founded in 2007, Race Sport Lighting is coming up on its 13th year leading the way as the Pioneer for the lighting category. They offer the highest quality lighting products to the industry and back it up with award winning customer service and tech support.. For more information on pricing and becoming a dealer, please visit us online at https://www.racesportinc.com/customer/account/login/ or call us today at 847-327-0073.

Watch the Jeep Gladiator Preview Video - https://www.facebook.com/RaceSportProductGroup/videos/2325243434268497/

For More Info and Image on the Jeep Gladiator Build click here - http://racesportnation.com/sema-jeep-gladiator/

SEER, Smart Entry Exit Recognition, Offers Hands-Free Liftgate, Automatic Locking, Unlocking and More

Englewood, Colo, -- October 29th, 2019 -- VAIS Technology presents a high-tech, innovative product for aftermarket and OEM companies at the 2019 SEMA Show. SEER (Smart Entry Exit Recognition) product line combines automated door locking at driver’s departure, automated unlocking when driver is approaching, Hands Free Liftgate opening, illuminated entry, and 4 auxiliary inputs and outputs that are fully customizable to trigger any electronic accessory in the vehicle – all based on driver proximity.

VAIS Technology uses LF and RF communication to determine the driver’s proximity to the vehicle and to authenticate the user. Proprietary software analyzes the driver’s behavior around the car. Communication to the vehicle is done over CAN bus to execute factory door locking, unlocking, turn headlights, dome, puddle, and sentry lights ON or OFF. SEER recognizes a pre-programmed pattern by the power liftgate to activate factory opening or closing without pressing any buttons.

The product requires a driver to carry a small tag on the key chain for authentication purposes. Installation includes placing RF antennas and a sensor behind the front and rear bumpers, then connecting it to the VAIS ECU module placed behind a trim panel.

In addition to pre-programmed functions, SEER has 4 AUX inputs and outputs to allow electronic accessories customization based on driver proximity. Popular features include motorized steps, sliding side door, electronically locking compartments & tool boxes, and much more!

SEER can work on brand new vehicles as well as vehicles dating back decades with installed electronic accessories.

“SEER is an automotive grade device designed by our in-house engineering team and manufactured at an automotive certified facility. We plan to ship the product Q1 of 2020 starting at $319.99 for a version without Hands Free Liftgate option and at $449.99 with Hands Free Liftgate option” says Dennis Hopper, EVP at VAIS Technology.

Since 2003, VAIS Technology has been designing integration adapters for aftermarket and Toyota Port partners to add SiriusXM and other popular media devices directly through the factory radio. All VAIS Technology designs are done in-house to ensure highest quality standards. VAIS markets through a wide network of 12V mobile installers, expeditors, and over 40 stocking distribution facilities located worldwide. Learn more at www.vaistech.com

Contact info: Dennis Hopper, EVP, VAIS Technology | This email address is being protected from spambots. You need JavaScript enabled to view it. | 303-328-5216

Wilson Will be Based in the Corporate Offices in Edmonton, AB Canada

EDMONTON, Alberta, Canada, Oct. 29, 2019 – Eleven Engineering, Inc. (www.elevenengineering.com), a market leader in semiconductor products for wireless audio for home theater, multi-room, portable, professional, 12-volt (car, truck, motorcycle, power sports, marine) and gaming applications, is proud to announce that Scott Wilson has joined the company as design engineer.

“As our SKAA technologies and products offerings continue to grow, we needed to add to our engineering team to keep up with worldwide demand,” said John Sobota, Eleven Engineering CEO and director. “Scott has an impressive engineering education and background, making him the ideal wireless and software development design engineer that we are looking for to help us grow. We are pleased to have Scott on board.”

Wilson graduated from the University of Alberta with a BSc in Engineering Physics – Nanoengineering. During this time he held jobs in an atomic physics laboratory, in software development, and in a computational chemistry research role.

“I found a passion for electronics and firmware through my engineering capstone project in my last year of university,” Wilson explained. “I'm hoping to bring that same excitement to Eleven Engineering and achieving our goal of making SKAA a ubiquitous wireless audio standard. I believe the protocol we are developing has the potential to become a new standard, and I am proud to work alongside the other dedicated engineers at Eleven.”

SKAA wireless lets the integrator easily create a dedicated multi-room home audio superhighway with a long range up to 150 feet with a robust, interference-free low-latency signal eliminating lip-sync issues with TV and gaming.  SKAA-enabled products can stream music between them, up to four sets simultaneously – one transmitter to four devices. In environments laden with heavy Wi-Fi and Bluetooth traffic, SKAA navigates through these hostile environments with best-in-class reliability. SKAA also allows for uninterrupted audio signals that are delivered with the highest sound quality to all speakers without the latency that is inherent in other wireless solutions.

SKAA is available as a built-in technology not requiring an external transmitter in purpose-designed partner products. SKAA transmitters work with iOS & Android mobile devices, Mac & Windows computers, televisions, and just about any product with a line output or a headphone jack. 

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8).

For more on SKAA and the Seven Deadly Sins of WiFi Audio, please subscribe to https://www.youtube.com/user/SKAAwireless and visit SKAA.com.

For additional information, contact Rex Whitehead at 480-650-3979 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information on Eleven Engineering, visit www.elevenengineering.com, SKAA wireless YouTube channel, and Facebook.

Eleven Engineering breaks down the Seven Deadly Sins of WiFi Audio on its YouTube channel (https://www.youtube.com/watch?v=tw2iSCuT0x8)

Edmonton, Alberta, Canada-based Eleven Engineering, Inc. is a market leader in microprocessors SiPs (System in Package) and modules designed for wireless audio for Home Theater, Multi-Room, Portable, and Pro Audio products. Eleven's XInC2 multithreaded processor was designed specifically for digital wireless audio applications but is also well suited for other realtime intensive microprocessor applications.

Eleven's high-performance wireless audio semiconductors, equipped with XInC2 wireless processor cores, are complete solutions for high-quality digital wireless audio transport. WFD™, Eleven's proprietary wireless audio transport protocol, has a narrow footprint in the radio spectrum, delivering both best-in-class coexistence with WiFi / Bluetooth and unparalleled Quality of Service.

Leading Audio Manufacturer Releases Compact Head Unit Packed with Features and a New Aesthetic

Auckland, New Zealand – Fusion®, a worldwide leader in marine audio entertainment, launches the successor to the highly popular MS-RA205, the new MS-RA210, packed with revolutionary Fusion Digital Signal Processing (DSP) technology and a new aesthetic design, offers users an exceptional audio experience in a compact form factor.

Designed to deliver quality sound with a powerful feature set at a competitive price point, the MS-RA210 features a 2.7-inch optically bonded color LCD display, built-in Class-D amplifier, Multi-Zone™ technology in two zones, and Fusion-Link™ integration. The brilliant, full-color LCD display offers colorful album art with metadata, displaying information of the current track playing such as artist, album and track title – adding enhanced aesthetics to the helm. Meeting both IPX6 and IPX7 international standards for water resistance from the front panel, the MS-RA210 is built to last, even in the harshest marine environment.

For the pinnacle of sound quality, the RA210 harnesses the power of Fusion’s DSP technology, delivering premium audio to all speakers, subwoofers and amplifiers in any environment. Fusion’s system approach ensures every step of the audio chain is optimized through calculations by its audio engineers to deliver a technically superior listening experience – without the need for boat owners to have a technical understanding. Setting up DSP profiles is made simple with the free Fusion-Link app. With just a few clicks, boat owners can set up the preconfigured DSP profile to play high-quality audio, customized for their ears and specific environment. Precisely calculated loudness curves are optimized to ensure quality audio delivered at every volume level – giving quality, full-range sound whether the volume is turned all the way up or down.

“Our top-of-the-line product offerings have recently taken the marine entertainment industry by storm,” said Peter Edwards, managing director, Fusion Entertainment. “We wanted to take the innovations of the Apollo line, such as the bright color LCD display and our powerful DSP technology and add them to our most popular products. Whether you are looking for a full four-zone, touchscreen solution or our compact, feature-rich and affordable RA210 system, Fusion has a stereo to make your time on the water rock!”

Fusion, the leader in lifestyle entertainment, is dedicated to offering innovative solutions that enhance personal leisure time, whether on the water or on the road. Fusion, owned by Garmin, builds products that exceed regulatory standards using the latest technologies at Garmin’s international ISO accredited manufacturing facility.

For more information on Fusion MS-RA210, Fusion or its entire line of audio products, please contact 623-580-9000 or visit www.FusionEntertainment.com.

Fusion designs and engineers an exciting range of mobile entertainment and related products throughout America, Europe, Asia and the Pacific. Fusion is New Zealand based with significant sales operations sited in New Zealand, Australia, United Kingdom and United States of America.

Fusion® is a registered trademark of Garmin Ltd, trading as Fusion Entertainment. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

The Metairie, LA-Based Company Has Been a Market Leader in Innovative LED Lighting Solutions for the Automotive Aftermarket Since 1999

METAIRE, LA, Oct. 29, 2019 – Oracle Lighting (www.oraclelights.com) is proud to announce that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

Holly Hill, FL – October 30, 2019 – Metra Electronics®  announces new motorcycle audio, mobile device integration and convenience accessories from Saddle Tramp® that will be on display at the 2019 SEMA Show. New products include both universal solutions and several designed specifically for Harley-Davidson® models or the Polaris Slingshot, allowing installers to cover a wide range of motorcycle applications. From dash kits to harnessing, integration and more, Saddle Tramp’s new product line offers complete solutions for upgrading audio systems and incorporating smartphones or other hands-free convenience features into the driver’s ride.

Radio Dash Kits for Harley-Davidson

Saddle Tramp introduces three improved radio dash kits designed for Harley-Davidson 2014-up* Street Glide, Electra Glide and Ultra Limited models and 2015-up* Road Glide models. Both the 95-9700WR and the 99-9700WR are water-resistant, molded in ASA plastic and feature patent-pending designs. They include data interface accessory power and provide data for factory security systems. The 95-9700WR kit is designed for Double-DIN radio installations and includes a handlebar control interface and antenna adapter. The 99-9700WR kit is designed for Single-DIN radio installations and includes an LCD screen that retains oil pressure and EITMS info. The 99-9700WR kit is also available with a handlebar control interface as the 99-9714WR. The 99-9714WR also includes an LCD screen that provides information for personalized settings that would otherwise be lost on an aftermarket radio. 

The fourth new radio kit from Saddle Tramp is designed for 1996-2013 Harley-Davidson Touring models and features a water-resistant design. The 99-9613WR is a single molded piece for solid installation with a rubber gasket to fight vibration and moisture. It includes an electronic magnetic antenna that replaces the factory rear-mounted antenna mast and a handlebar audio control retention interface. Speaker adapters are also available for these same models.

Harley-Davidson Tour-Pak® Lids and Hardware

Motorcycle audio upgrades replacing the factory speakers will be easier with two new styles of Harley-Davidson Tour-Pak® lids with speaker adapters that fit 6x9-inch speakers. Lids designed for models with the OEM Tour-Pak are made of ABS plastic, painted vivid black, work with the OEM hardware and include speaker grilles, a backrest pad and new gasket seal.

BC-TP6914U: Fits Harley-Davidson 2014-up*

BC-TP699713: Fits Harley-Davidson 1996-2013

The BC-TPHK is an optional premium bolt-on latch and hardware kit for the BC-TP699713 if using the OEM hardware is not desired. (Harley-Davidson part #HD-39787A is required if OE hardware installation is desired for 1997-2013 models). This kit fits 1996-2013 Harley-Davidson models with the OEM Tour-Pak. This one-touch open and close operating kit includes a new lock, hinges, latches, a tether, bolt-on hardware and a drill template.

Protective Saddlebag Lid Covers and Rubber Gasket Seals

Protects saddlebags from the elements with new water-resistant nylon saddlebag lid covers (BC-SBLC) for 1996-up* Harley-Davidson Touring models. This three-piece set is complete with a storage bag for the lid covers and fits both Saddle Tramp and OEM saddlebag lids. The BC-HDGASKET is a pair of rubber gasket seals that fit Saddle Tramp and OEM saddlebag lids. The hollow tubed insulation gasket come with double-sided tape for easy installation. 

Axxess DSP Packages for Harley-Davidson

Saddle Tramp highlights two new DSP packages with water-resistant cases for an improved sound system. The AX-DSPX-HD1-WR is designed for Harley-Davidson 1998-2013 models, while the AX-DSPX-HD2-WR is for Harley-Davidson 2014-up* models. Both cases feature a water-resistant plug-n-play harness and AX-DSP-X from Axxess. The amplifier, if equipped, does not need to be retained and all the wiring will be done at the radio. 

Sound Control and Hands-Free Accessories

Saddle Tramp has designed new universal accessories to enhance the listening experience using a smartphone and bring hands-free convenience to the rider. Saddle Tramp’s Universal Handlebar Bluetooth® Speaker System (BC-BTHBS) adds a pair of durable metal handlebar speakers that can stream music via a Bluetooth® enabled audio device or smartphone, a built-in FM tuner or a USB input . The USB input can play MP3, WMA or WAV music files and provide 1 amp device charging. The 3-inch pair of water-resistant speakers are capable of producing a peak stereo output of 20 watts each. Unlike other systems that use lower-quality plastic materials, this full metal construction sound system can take abuse from the elements and still perform season after season. The universal speakers mount to round highway handlebars with a diameter between 0.8125” and 1.1875” (20-30cm).

BC-BTHBS Product Specifications:

●      3-inch water-resistant speakers with high-strength metal housing and built-in FM tuner

●      IPX4 water-resistant rating

●      Bluetooth® audio streaming

●      USB input - port supports flash drive and 1 amp charging function

●      Parts included: main speaker, speaker pod, 2 clamps with rubber inserts, mirror mounts, nut washers and rubber strips

Saddle Tramp’s Bluetooth® Wireless Speaker (BC-BTHSP) designed for motorcycle helmets allows the driver to conveniently utilize hands-free calling and listen to music from their mobile device. Pairing via Bluetooth®, this rechargeable speaker fits most full-face motorcycle or bicycle helmets. With a built-in hands-free auto-answer feature, the BC-BTHSP will automatically answer incoming calls within three seconds, allowing the driver to pay attention to the road and keep their hands in place.  

BC-BTHSP Product Specifications: 

●      Wireless speaker fits most full-face motorcycle and open bicycle helmets

●      Supports Bluetooth® hands-free calls and music playback

●      Built-in auto-answer feature that automatically picks up an incoming call within 3 seconds without the driver taking hands off bars or wheel

●      Built-in 400mAh lithium battery with LED power light

●      Requires a Micro “B” USB cable for charging (sold separately) 

To keep the rider’s smartphone secure but within visible reach, Saddle Tramp’s new Hex-Grip Phone Mount (BC-MC6FPM) provides a flexible solution that fits most devices from 1.8750” to 3.8750” in width (with or without a case) and 0.8750” in depth.

BC-MC6FPM Product Specifications: 

●      Universal hex-grip phone mount fits most handlebars and mirrors

●      4 articulating metal arms with 6 rubber fingertips

●      The silicone tether (safety belt) wraps around the four corners for security

●      Composite and steel construction with powder coated marine-grade aluminum

●      360-degree rotation ball and adjustable bracket design

●      2 mounting options, one for handlebars and one for mirror mounts

Harness for Polaris Slingshot

Saddle Tramp makes it easy to upgrade factory radios in 2014-2017 Polaris Slingshot models with their new power wiring harness. The BC-SSPWR plug-n-play harness is made from OEM quality parts and will provide 12V constant, ignition and ground from the existing wiring harness. 

Metra Electronics® will showcase these new products at the SEMA Show in Las Vegas from November 5th - 8th at booth 37017 in the South Hall Upper Level with their off-road, truck and powersports products. They will also be at Metra’s main booth 11639 in the North Hall. A new catalog from Saddle Tramp Motorcycle Accessories will also be released on the opening day of the show and available for download at MetraPowerSports.com.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp® and Metra Marine®. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Detroit -- October 29, 2019 – Alpine Electronics of America, Inc. will attend the 2019 SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada from Tuesday, November 5 – Friday, November 8 along with an anticipated 70,000 industry professionals. 

Alpine will join aftermarket truck and SUV accessory supplier, Smittybilt, in South Hall Upper in the Powersports & Utility Vehicles section (booth #35061) where they will give product demonstrations in Alpine’s new 2020 Jeep® Gladiator, Switchback.

Switchback is loaded with Alpine’s 9-inch X409-WRA-JL Weather-Resistant Navigation System with Off-Road Mode, a direct-fit solution for the new 2018 – Up Jeep® Wrangler and 2020 Jeep® Gladiator, and a PSS-23WRA Powered System Upgrade.

Drawing from industry research and Voice of Customer technology gathered at national Jeep® events, Alpine was inspired to create a demo vehicle that resonated with the Jeep® community’s weekend trips near or on the beach by creating an interior system designed for top on or off use.

The X409-WRA-JL is a direct-fit dash solution made up of a large, 9-inch screen housed in a matching trim bezel that’s resistant to weather and various outdoor elements like sand and dirt. The high-visibility screen can adjust to high or low-light driving conditions for cleaner, brighter images even with the top off.

The PSS-23WRA sound system solution is also weather-resistant and designed for excellent sound performance with the top on or off. The included PWE-S8 Powered Subwoofer is installed under the passenger’s seat to maximize bass extension throughout the Jeep and deliver a front and center sound stage for optimized performance.

Following Alpine’s recent move to their new headquarters in Auburn Hills, Michigan, the Brand Business Unit, originally located in Torrance, California, engaged Alpine’s OEM Unit to collaborate on the build and promote an increasing synergy within company operations. Elements of the build were utilized from products designed by the OEM unit.

The tailgate is designed to look like an early Alpine stereo, with a large functional volume knob and six classic “Alpine green” buttons on the faceplate to control the automation. The bed houses a motorized assembly with 40 Bluetooth® speakers that articulate for optimal sound positioning. Three 12-inch R-Series subwoofers are also installed in the bed for bass extension and increased volume. LED lights are placed around the speaker installation for added aesthetic.

The intention of the build is to deliver an exceptional interior experience that can extend to the exterior of the vehicle, for continued entertainment inside or outside of the Jeep®, no matter the weather conditions. Additional collaborators include Smittybilt, Pro Comp, Rubicon Express, and G2 Axle and Gear.

Outside of SEMA, Switchback will be touring with the Alpine Event Truck and Trailer at Jeep lifestyle events. For more information on Alpine’s event schedule, follow Alpine-USA on Facebook for updates on future events.

Jeep® is a registered trademark of FCA US LLC.

Showcased During SEMA 2019, Oracle Lighting’s Dynamic ColorSHIFT LED Wheel Rings are the Latest Advancements in the Company’s Expansive Lighting Modifications History

METAIRE, LA, Oct. 28, 2019 – ORACLE Lighting (www.oraclelights.com), the market leader in innovative LED lighting solutions for the automotive aftermarket, is proud to announce the launch of its new Dynamic ColorSHIFT LED illuminated wheel rings during the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth #C21505.

“Our illuminated LED wheel rings are an easy and effective way to light up the wheels on your car or truck,” explained Justin Hartenstein, Oracle Lighting director of development. “These head turning lighting products consist of a set of four (4) LED illuminated aluminum rings which install around the brake rotor and attaches to the brake dust shield. These can also be mounted to older vehicles with drum brakes. The effect is a large ring of light which accents custom wheels and suspension, and also stands out at events. Oversized 16.5-inch diameter is the largest on the market and fits oversized brakes.”

Oracle Lighting’s Dynamic ColorSHIFT LED Wheel Rings are the latest advancements in the company’s expansive lighting modification history. “The Dynamic features allow the user to run multiple moving color patterns through the wheel ring, creating a vivid eye-catching lighting effect,” Hartenstein continued. “Conveniently controlled through a free smartphone App, the system features more than 200 pre-programmed moving patterns as well as static color control.”

The kit includes plug and play waterproof wiring cables, easy-connect hub, fused battery leads, and the Dynamic LED Control box which syncs up with Apple or Android smart phones through the free app. Rings easily attach to the fixed dust shield behind the rotor on most late-model vehicles with the included stainless steel brackets and mounting hardware.

“The motion-effects of the LED patterns make the wheels look like they are moving even while parked,” Hartenstein concluded. “Conveniently controlled through the free smartphone app, the system features lighting controls, colors, patterns, speed and, in addition to the pre-programmed features, the user can also create custom designs through a pixel editing program in the app.”

The Double LED Wheel Rings are equipped with 162 super-bright 2835 LEDs (648 LEDs total), twice the brightness of Oracle’s standard LED Wheel Rings.

The 15-inch Diameter LED Wheel Rings are smaller than Oracle’s standard Wheel Rings. Designed to fit 18-inch wheels or smaller.

Oracle notes that if your vehicle is equipped with drum brakes or does not have a brake dust shield you will need to perform additional fabrication for brackets to fit properly. For vehicles without dust shields please watch this video HERE for more information. Please note, these rings are not intended for on-road use. 

MSRP starts at $219.95 for a set of four (4).

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

DANIA BEACH, Fla. -- SounDigital USA is pleased to be exhibiting new products from both SounDigital and Ground Zero during upcoming SEMA show on November 5th thru the 8th in North Hall of the Las Vegas Convention Center booth 12031.

“SEMA is going to be a massive event for us,” said Michael Ventura, National Sales Manager. “We will be using this event as a spring board into 2020. The announcement of an entire new line up for SounDigital is going to be huge.” This new line under the EVOX banner has been in development for the past several years and is currently patent pending. “The power to size ratio is incredible. Never has the market seen such small foot print making the power these new amplifiers will”, said Ventura. SounDigital and Ground Zero have partnered with Blaze Performance Cycles from Clayton, North Carolina to feature their fully customized Harley Davidson Road Glide. “This bike has over of 12,800 watts of clean SounDigital power and it all fits in a tour pack! Rounded out for sound by 25 Ground Zero competition speakers including some top secret black baskets will make it one of the loudest demo vehicles on the show floor.”

The SounDigital booth will also feature a 1957 Chevy C10 truck built by Mobile Toys Inc. from College Station, Texas. This vehicle will feature Ground Zero Plutonium SQ series speakers and SQ amplifiers, as well as its Titanium high quality flat sub woofers.  “This truck is going to showcase Ground Zero award winning capability,” Ventura said. “Ground Zero is a major player in the European and Asian markets and we will intent to show the US dealer why.”

SounDigital Dealers who RSVP’d, will be treated to appreciation night hosted at the Hard Rock Cafe on the Las Vegas Strip on Tuesday night. “We are looking forward to provide an amazing night to our US and International dealers,” stated CEO Diogo Iannaccone.

Hands-On Demonstrations of Latest Powersports and Connected Car Technologies

VISTA, Calif. (October 28, 2019) – Directed announced today it will be showcasing the company’s full line of Winter 2019 products at the SEMA Show 2019, including breakthrough solutions for the remote start and security, connected car, powersports and ignition interlock categories.

“We always look forward to exhibiting at SEMA, one of the hottest and most important gatherings in our industry,” said Bob Struble, Directed CEO. “We’re here to meet with our longtime 12 Volt retail partners and share with them our latest connected car and DS4 offerings. We’ll also be focused on growing our relationships and building new business in the powersports channel, as we highlight our innovative powersports products.”

Directed is demonstrating its Viper Powersports GPS Recovery and Viper Powersports Security systems installed in a 2018 Can-Am Maverick X3 MAX side-by-side. These products were specifically designed to protect and track popular powersports vehicles - motorcycles, ATVs, side by sides, watercraft and snowmobiles.

Directed is also sharing the roadmap for its flagship DS4 remote start and security technology. The expanding DS4 ecosystem, including the industry’s first wireless siren DS4WS, will be on display. Booth attendees will also experience the blazing-fast speed of Viper SmartStart Pro, the industry’s fastest connected car solution. 

Directed can be found at Booth #37024 located in the Powersports section of South Hall Upper of the Las Vegas Convention Center from November 5th – 8th.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today! 

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Premium, Compact Plug & Play Kit Includes Two Four-Inch, Full-Range Speakers That Mount on the Front Fairing Stylized to Match the Bike’s Body Lines and Also Doubles as a Windscreen

OXNARD, Calif., Oct. 25, 2019 – SSV Works (www.ssvworks.com), the market leader in off-road audio systems and accessories, is proud to announce it will launch the Can-am Ryker two-speaker audio kit during SEMA Show 2019, held in Las Vegas, Nev. from Nov. 5-8 at the Las Vegas Convention Center, booth S38011. The RKR-2K is now available with an MSRP of $599.99.

“Our new audio kit adds to the excitement of the Can-am Ryker with a premium yet compact audio system that features two full range, four-inch speakers and Bluetooth® integration that mounts on the front fairing stylized to match the bike’s body lines and doubles as a windscreen,” explained Trevor Kaplan, SSV Works CEO. “Plug and play wiring for a 15-minute install, the RKR-2K is manufactured out of multiple weatherproof materials, including ASA plastic, aluminum, and silicone gaskets to help make this product a great all-weather premium upgrade solution for the Can-Am Ryker.”

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!

A Winning Playbook for 12-Volt Partners to Sell Successfully In-Store and Online

VISTA, Calif. (October 25, 2019) – Directed announced today a new suite of sales policies to protect its valued 12 Volt dealer partners and enable them to compete effectively in today’s changing retail landscape.

“We listen very closely to feedback from our dealer partners, and they have consistently emphasized the importance of protecting our brands and channel, especially as consumer electronics internet sales become an expanding part of the business,” said Bob Struble, Directed CEO. “These comprehensive policies will safeguard brick and mortar retailers from unauthorized online sales and set clear guidelines for them to expand their online businesses. I’m thrilled about how these actions will protect and empower our retailers.”

The actions include a Unilateral Pricing Policy (UPP) and comprehensive Online Selling policies. “These policies will give us the ability to strongly control our products on the internet,” said Al Fontane, Vice President Sales. “Only our authorized dealers will be allowed to sell online. We can then systematically clean up sales that hurt our brand perception. If we find unauthorized products online, we’re going to take them down.”

Directed is also serializing all of its systems. “We can then police the sale of all products, both direct and distributor lines with enhanced teeth. Where our products are sold is vital to consumer satisfaction. The highly skilled professional installers at our brick and mortar 12-volt partners ensure the best possible consumer experience,” said Fontane.

Additionally, Directed is moving to ISP-based access for the Directechs Technical Support database to prevent unauthorized use. “Directechs is the gold standard for vehicle wiring diagrams,” said Struble. “We spend millions to provide this important benefit to our retailer partners. ISP-based access will allow us to provide the best information, give easy access to our dealers and eliminate unauthorized use. Having protected access to Directechs will again become a competitive advantage for our 12 Volt partners.”

Not a Directed Dealer? Please visit www.directed.com/contact/ or call 1-800-876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

October 24, 2019 -- In October, Cadence Acoustics/Oncore Audio attended the Hong Kong Electronics Fair in Hong Kong, the world’s leading showcase of innovative electronics products. We were ecstatic to see so many familiar faces at the show as well as introduce our new range of products for Marine, Motorcycle, Pro Audio, and Mobile Car Audio. Our wireless speakers and subwoofer systems were a hit at the Hong Kong Electronics Fair, where we set the standard for the future of audio.

Cadence’s patent pending air purifier car speakers with 9.9% pm 2.5 dust removal, as well as 94.6% formaldehyde removal from the car’s cabin space, proved our commitment and innovation to our products and our customers. We were very thankful that many attendees still came to the Hong Kong Electronics Fair to support Cadence and Oncore, knowing the current difficulties in Hong Kong.

We look forward to meeting many more of you in the Las Vegas CES show in January 2020 (LVCC, North Hall - #3607).

Holly Hill, Fla. – October 24, 2019 – Metra Electronics®  announces new motorcycle lighting accessories from Saddle Tramp® that will be on display at the 2019 SEMA Show. Originally introduced under the Metra PowerSports® division, Metra’s Saddle Tramp brand has now grown to include its own catalog to meet the growing demand for aftermarket motorcycle upgrades. Many new universal and vehicle-specific lighting products are included in the product line, with several items designed specifically for a wide range of popular Harley-Davidson® models to offer OEM-quality upgrades with the signature “Harley” style in mind.

RGB LED Headlights and Auxiliary Lights

Saddle Tramp has designed new, round addressable RGB LED lights with a full halo and black front face. The BC-706RGBKT kit includes 7” headlights, 4.5” auxiliary lights, an RGB controller and a 7” retaining ring. The headlight has (9) 5-watt LEDs with a 3,600 lumens high beam and 2,400 lumens low beam. The auxiliary lights have (6) 5-watt LEDs with a 1,400-lumen light. With 120 color-changing patterns and DIY pattern functions, the RGB lights can be synced to music through an app controller compatible with Android and iOS devices. Both the headlights and auxiliary lights feature a durable polycarbonate lens and H4 connector.

Replacement LED Taillight for 1999-Up* Harley-Davidson Models

Saddle Tramp has also designed a unique replacement LED taillight with an eagle claw style for 1999-up* Harley-Davidson models. This taillight provides super bright, fast-acting visual alerts with 20 red LEDs for running and braking lights and 6 white LEDs for the license plate. The BC-HDTL9 has a black and red smoke colored lens with a clear protective cover, a contemporary style and color temperature of 6,000K to 6,500K. 

Chrome LED Windshield Trim

The new generation II chrome LED windshield trim (BC-WSTSB14) has been upgraded with brighter flat-style LED lights. Made to fit 2014-up* Harley-Davidson models, it comes with 16 amber LED turn and running lights with a dim level for the running lights and bright level for the turning lights. A load equalizer, sold separately, may be required for operation, depending on the application.

Smoke Lens Turn Signals and Brake Lights

Saddle Tramp has designed 3 new pairs of turn signal, running and brake lights with a smoke-colored domed lens for Harley-Davidson models with 3.25” round lights. No additional adapter is needed for these direct replacement lights, making for an easier installation. The BC-PC1157A comes in a single amber color for the turn and running lights, while the BC-PC1157AW comes in a dual-color with amber for the turn signal and white for the running light. Both are sold in pairs and fit the 1157 base. The BC-PC1156R is a single-color brake light that fits the 1156 base with bright red LEDs. All three pairs of lights feature (24) 6-watt LEDs with 720 lumens of illumination to provide a bright yet stylish upgrade for Harley-Davidson motorcycles.

Highway Bar Switchback Lights

Riders will benefit from added visibility with Saddle Tramp’s highway bar switchback lights that come in black (BC-MHBSBB) or chrome (BC-MHBSBC) finishes. Each pair includes (6) 6-watt white LED driving lights and (6) 6-watt amber LED signal lights to fit 1.25” round bars for Harley-Davidson, Indian, Victory or other motorcycle models. The lights illuminate white while driving and amber while turning to ensure that other drivers will see the rider on the road. Rubber inserts are included with every light bar. A load equalizer, sold separately, may be required for 2013 and earlier models. 

Metra Electronics® will showcase these new products at the SEMA Show in Las Vegas from November 5th - 8th at booth 37017 in the South Hall Upper Level with their off-road, truck and powersports products. They will also be at Metra’s main booth 11639 in the North Hall. A new catalog from Saddle Tramp Motorcycle Accessories will also be released on the opening day of the show and available for download at MetraPowerSports.com. *Visit MetraPowerSports.com for up-to-date vehicle-specific information.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp® and Metra Marine®. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®.  For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Shipping Nov. 1, the 6.5-Inch RZ5-C65ARC Comes Available Loaded, Increasing the Factory Audio System’s Output with a Reliable, High Quality Yet Affordable and Easy-to-Install Plug & Play System

OXNARD, Calif., Oct. 24, 2019 – SSV Works (www.ssvworks.com), the market leader in off-road audio systems and accessories, is proud to announce the launch of its new 6.5-inch speaker pods for the new Polaris RZR Pro XP Ultimate Ride Command factory audio system. Shipping Nov. 1, the RZ5-C65ARC comes available loaded with SSV Works powersports speakers (MSRP: $399.99).

“Expand your factory Pro XP audio system for less,” said Trevor Kaplan, SSV Works CEO. “Utilizing the factory amplifier for power, all that’s needed to greatly increase your existing factory system’s output and sound quality are SSV Works’ two cage-mounted 6.5-inch speaker pods. Besides the rugged and weatherproof design, the plug & play kit includes harnessing that works directly with the factory Ride Command audio system. With the RZ5-C65ARC, it couldn’t be easier to get bigger and better sound out of your Polaris RZR Pro XP Ultimate.”

Easy-to-install clamp system allows full 360 degree adjustability, fitting the factory 2-inch roll bar cage.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!

VAIS Technology, a Colorado based manufacturer of audio, video, Bluetooth streaming and SiriusXM integration is showing at SEMA 2019, Booth# 31315

EVP Dennis Hopper said, "SEER is a culmination of several years in design and more details to follow just before the SEMA show. We’ll also be showing all of our integrated solutions including the Harley Davidson solution."

Founded in 2003, VAIS Technology offers a wide variety of OEM factory radio upgrades, including SiriusXM add-on adapters, kits for adding a Bluetooth music streaming through a factory radio. VAIS Technology currently offers products for most automotive brands, including Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Jeep, Land Rover, Mercedes, Mazda, Nissan, Porsche, Subaru, Toyota, VW and more. All VAIS Technology products are built to OEM standards and are designed to offer seamless functionality for best user experience. VAIS Technology products come with one-year warranty and do not affect OEM warranties. Visit http://www.vaistech.com to learn more.

13 New TurboKits® Will Be Displayed at the 2019 SEMA Show

Holly Hill, FL – October 23, 2019 – Metra Electronics®, the leading manufacturer of aftermarket dashboard kits, is excited to showcase 13 new vehicle-specific dash kits at the 2019 SEMA Show. These new kits are engineered to fit either standard ISO Single-DIN or Double-DIN radios in addition to several custom engineered kits for specific “L” shaped Double-DIN radio chassis designs. These new plastic TurboKits® will be on display with an additional 20 new kits designed specifically for the Pioneer® DMH-C5500NEX 8-inch radio that will be announced next week. 

Metra’s plastic dash kits are proudly made in the USA with the highest quality ABS plastic using injection molding technology to ensure a superior design and fit. Dash kits will fit select models for Jeep Cherokee, Kia Forte, Mazda 5, Mercedes Sprinter, Nissan Altima and Kicks, Subaru Ascent, Toyota Corolla and Hatchback and the Volkswagen Jetta. Installers can see Metra’s dash kits on display in Metra’s main booth 11639 in the North Hall of the SEMA Show from November 5th - 8th and featured in the 2019 New Product Guide, available for download at MetraOnline.com on the opening day of the show.

Dash Kit Part Numbers, Vehicle Models and Specifications:

95-6554B

Jeep Cherokee 1997-2001

●      Permanent dash modifications required

●      A new Double-DIN version for an old application

●      A complete replacement panel for a factory look

99-7394B

Kia Forte 2019-Up*

●      Designed for most Single-DIN radios and a special design for ISO Double-DIN radios with an “L” shaped chassis design with the radio chassis at the bottom of the screen. Specifically Alpine INE-W967HD, INE-W977HD, iLX-107, and iLX-207 (refer to radio manufacturer for current models)  

●      Special brackets included for Pioneer modular radios DMH-C2550NEX and DMH-C2500NEX (refer to radio manufacturer for current models)

●      Painted scratch-resistant matte black

99-7527S

Mazda 5 2006-2007 (with factory NAV)

●      Storage pocket included to replace the factory NAV screen                                                                                                                                                                                                                           

●      Designed for Single-DIN radio provision with pocket or Double-DIN radio provision

●      Painted silver 

95-8731

Mercedes Sprinter 2019-Up* (excluding models with the factory touchscreen radio)

●      Designed specifically for Double-DIN installations

●      Polished gloss black to match the factory finish

99-8731

Mercedes Sprinter 2019-Up* (excluding models with the factory touchscreen radio)

●      Designed for Single-DIN radio provision with pocket

●      Polished gloss black to match the factory finish

95-7637

Nissan Altima 2019-Up*

●      Designed specifically for an ISO Double-DIN radio with an “L” shaped chassis design with the radio chassis at the bottom of the screen. Specifically Alpine INE-W967HD, INE-W977HD, iLX-107, and iLX-207 (refer to radio manufacturer for current models)  

●      Special brackets included for Pioneer modular radios DMH-C2550NEX and DMH-C2500NEX (refer to radio manufacturer for current models)

●      Painted gloss black with bright silver trim and a textured back plate to match the factory finish

99-7637

Nissan Altima 2019-Up*

●      Designed for Single-DIN radio provision with pocket

●      Painted gloss black with bright silver trim and a textured back plate to match the factory finish

95-7636B

Nissan Kicks 2018-Up*

●      Designed specifically for Double-DIN installations

●      Painted scratch-resistant matte black to match the factory finish

99-7636B

Nissan Kicks 2018-Up*

●      Designed for Single-DIN radio provision with pocket

●      Painted scratch-resistant matte black to match the factory finish

95-8911HG

Subaru Ascent 2019-Up*

●      Designed for Double-DIN radio provision

●      Painted gloss black

99-8911HG

Subaru Ascent 2019-Up*

●      Designed for Single-DIN radio provision with pocket

●      Painted gloss black

99-8270HG

Toyota Corolla Hatchback 2019-Up* and Toyota Corolla 2020-Up*

●      Designed for most Single-DIN radios and a special design for ISO Double-DIN radios with an “L” shaped chassis design with the radio chassis at the bottom of the screen. Specifically Alpine INE-W967HD, INE-W977HD, iLX-107, and iLX-207 (refer to radio manufacturer for current models)  

●      Special brackets included for Pioneer modular radios DMH-C2550NEX and DMH-C2500NEX (refer to radio manufacturer for current models)

●      Painted high gloss black to match the factory finish

99-9014HG

Volkswagen Jetta

●      Specifically designed for an ISO Double-DIN radio with an “L” shaped chassis design with the radio chassis at the top of the screen (or the current Pioneer 6.8" screen and separate chassis)

●      Blank plate included for Single-DIN installations

●      Painted a color-matched gloss black to match the factory finish

*Visit MetraOnline.com for up-to-date vehicle-specific applications.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 72 years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp® and Metra Marine®. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®.  For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

Experienced Finance Veteran Brings Business Leadership and Insight to Directed

VISTA, Calif. (October 23, 2019) – Directed, a leader in the connected car and automotive electronics aftermarket space, is pleased to announce that Clarissa Zulick has joined the company as Chief Financial Officer. Reporting to CEO Bob Struble, she will sit on the Executive Staff and oversee all aspects of Directed’s finance and human resources functions.

“Clarissa came to Directed on an interim basis in June and her efforts and performance made it an easy decision to make her a permanent employee,” said Struble. “She was instrumental in our recent effort to spin Directed out of our parent holding company and set us up as a standalone, and has excelled in managing our financial and HR functions.”

Before joining Directed, Ms. Zulick served in several executive roles across industries including consumer products goods, computer hardware distribution and medical device manufacturing. She most recently served as CFO at Mamma Chia and COO/CFO at Arbitech. As an operator, Clarissa has driven significant value creation across several businesses. She earned her Bachelor of Science in Math Applied Science at UCLA and her MBA from Yale.

“I’m thrilled to join Directed as CFO,” added Ms. Zulick. “In the few months that I’ve been here, it has been exciting to see how Directed is leading innovation in the aftermarket automotive space. I couldn’t pass up the opportunity to continue working with Bob and his executive team to further grow the brand and bring value to our channel partners.”

Ms. Zulick is based out of Directed’s Vista, California office.

Not a Directed Dealer? Please visit www.directed.com/contact/ or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart®, Alcohol Detection Systems® and other brands) through leading national retailers and specialty chains. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

STILLWATER, USA – Fresh off attending and supporting the Unified Car Audio Championships (Louisville, Ky.) and USACi World Finals (Lawton, Okla.), KICKER® continues its support of car-stereo competition by sponsoring the MWSPL Finals for the third consecutive year. The finals will be The The held at the Missouri State Fairgrounds October 26-27.

More than 120 competitors have committed to attend, according to the MWSPL Finals Facebook® Event page.

After the competition has ended Saturday, a competitor’s party with costume contest will add more fun to the festivities, with prizes donated by KICKER awarded to the best costume. KICKER is providing prizes for many of the functions that night.

MWSPL will also run a silent charity auction during the Finals, with items donated by KICKER and other manufacturers. This year’s goal is to raise at least $4,500, with proceeds earmarked to help an ailing child in Arkansas. Details are available on the MWSPL Facebook page.

This year’s MWSPL Finals will feature a separate “progressive outdoor competition” that builds a competitor’s potential points for the 2020 season. The point value of the competition increases as the attendance of the outdoor event rises. 

“It’s a way to build some excitement,” said MWSPL founder Steve Benton. “The more of (competitor’s) friends they can get to compete, the larger the potential reward.”

Fans and consumers can go online and visit www.midwestspl.com for additional details.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Facebook is a registered trademark of Facebook.

Best-in-class DSP-enabled amplifiers, vital OEM integration tools and much more make ultimate sound quality attainable for nearly every vehicle  

Seattle, Wash., October 23rd, 2019 – AudioControl (audiocontrol.com), makers of innovative high-performance audio solutions for the residential, commercial and automotive markets has announced that they will be showcasing a full lineup of premium aftermarket car audio products at the 2019 SEMA tradeshow in Las Vegas, Booth 11665 North Hall. Highlighted new models include 5-channel amplifiers with 1300 watts of total system power and available DSP. Additionally, AudioControl will introduce several new Load Generating Devices (LGD’s) that enable technicians to add aftermarket audio components to a wide range of OEM entertainment systems from Dodge, Chrysler, Jeep and Maserati.

"Our newest amplifiers and LDG’s open up significant opportunities for our dealers, and we are very excited to showcase them at the upcoming SEMA show,” stated Chris Bennett, National Sales Director - Mobile at AudioControl. “Additionally, these new products round out the most compelling full line of aftermarket car audio products available from any brand, including premium amplifiers from 1 to 6-channels, our legendary DM-RTA audio analyzer and OEM integration solutions that represent vital opportunities to deliver best sound quality for each customer."

New 5-Channel Amplifiers
Two new 5-channel amplifiers from AudioControl both offer 125 watts X4-channels RMS at 4-Ohm (200watts RMS X4 at 2-Ohm) and 500 watts X1-channel at 2-Ohm along with eight speaker level inputs with selectable summing capability. The D-5.1300 delivers onboard DSP control of all amplified outputs and a pair of low-level outputs as well. The DSP interface is managed by the highly intuitive DM Smart App designed for all of AudioControl’s DSP amplifiers. The LC-5.1300 offers the same outstanding specs and performance without the DSP features.

OEM integration with two new Load Generating Devices (LGD)
Most new vehicles use a class D amplifier platform in their factory sound systems. These amplifiers can become unstable when they are connected to aftermarket audio equipment, causing system noise and overall compatibility issues. In order to maximize the upgrade opportunity for 12-volt retailers, AudioControl engineers created the LGD series of solutions, which seamlessly interfaces these newer OEM systems with aftermarket amplifiers. The AudioControl AC-LGD20 was designed specifically for Dodge, Chrysler, Jeep and Maserati audio systems without an amplifier. The AC-LGD60 provides interface capability for these same vehicles that feature audio systems with an amplifier.

DM-RTA
The AudioControl DM-RTA is a sophisticated yet compact audio analyzer containing powerful analysis software designed to provide installers with the features of a fully functioning Oscilloscope, Voltage Meter, Real Time Audio Analyzer (RTA), SPL Meter and Polarity Checker. Because installers are often on-the-go and in cramped spaces when building a car audio system, the DM-RTA was designed to be light weight, compact and durable. Input/output options are staggering, including balanced XLR inputs, phono and RCA style unbalanced inputs as well as speaker level inputs designed to make OEM audio system interface a snap. Digital audio output options include Optical, COAX and USB. The DM-RTA is powered by a 5-hour rechargeable battery so that it can be effortlessly deployed anywhere.

PLEASE VISIT AUDIOCONTROL AT 2019 SEMA, BOOTH 11665 NORTH HALL

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial and automotive markets since 1977. Based in Seattle, WA, AudioControl offers premium quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications and a legacy of outstanding car audio processors, amplifiers and OEM interface solutions sold and installed worldwide by qualified professionals. For more information visit audiocontrol.com  or contact AudioControl at +1 425-775-8461 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..