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The Los Angeles Auto Show (LA Auto Show®) announced that 30 world debuts, totaling 50 vehicle unveilings overall, will be introduced in front of media, analysts and automotive industry executives during its Press & Trade Days, November 17-19, 2015.

Almost every manufacturer will be making news, and while most have yet to announce details, a few manufacturers have begun to share their debut plans. Specifically, Infiniti will have a global reveal of its all-new QX30 crossover and Hyundai will host the world premiere of its all-new Elantra.

Other debuts include Jaguar’s first luxury SUV, the F-PACE, and Kia’s next-generation Sportage. Other automakers officially confirming premieres include Alfa Romeo, BMW, Bentley, Fiat, Ford Motor Company, General Motors, Honda, Jaguar Land Rover, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Porsche, Subaru and Volkswagen.

This year’s global and North American debuts will deliver production and concept vehicles representing the ever-growing performance, mid-size cross over, electric and high-technology categories. Debut categories range from luxury SUVs and flagship sedans to new compact sedans. CNET.com, the world’s largest and most trusted online source of consumer technology news and reviews, will live-stream and provide commentary about the latest debuts and groundbreaking technology on Car Tech, CNET’s auto focused online show.

The coverage will be led by CNET Car Tech Editors-at-Large and industry experts, Brian Cooley and Tim Stevens, and will allow the excitement of Press & Trade Days to be experienced by everyone, not just industry insiders, around the world. Brian Cooley will also serve as emcee of the LA Auto Show's Connected Car Expo. KABC Los Angeles (KABC7), is also the official television media partner of the 2015 Los Angeles Auto Show.

KABC7 will broadcast event highlights in an hour-long special in Primetime November 20 at 9 p.m. PST, showcasing breakthrough auto innovations, new vehicles and interviews with industry insiders. The show will also be streamed live and available on-demand on the “Watch ABC” app. For the third consecutive year, the LA Auto Show’s Connected Car Expo (CCE) will kick-off Press & Trade Days on November 17. This opening day will be dedicated to the convergence of technology and the automobile and will now occupy virtually the entire JW Marriott at the adjacent L.A. Live entertainment complex.

The Connected Car Expo will feature over 30 exhibitors and sponsors, an entire day of presentations, news announcements and networking opportunities. The remaining Press & Trade Days will continue at the Los Angeles Convention Center (November 18 & 19) and will focus on vehicle debuts. More than 25,000 auto industry executives, including 4,500 media from around the world, are expected to attend. Registration for the show is now open.

CCE exhibitors and attendees with a three-day pass will be able to witness this year’s vehicle debuts and have access to an all-new CCE networking destination at the convention center. For more information visit www.ConnectedCarExpo.com and www.LAAutoShow.com.

STRUT, globally known for their trendsetting and distinctive collections of grilles, wheels, and accessories for high-end automobiles and SUVs, has announced a new association with EVANNEX—the largest automotive aftermarket accessories destination for Tesla automobiles.

EVANNEX will sell the new STRUT Tesla S Collection on its website at www.evannex.com. “Evannex has built a successful business focused on one of the most exciting electric cars ever introduced,” said Simon Trumper, Chief Operating Officer of STRUT. "EVANNEX represents a passionate worldwide audience of Tesla enthusiasts and we are very excited to join forces with them to introduce our stunning Tesla S Collection.”

The STRUT Tesla S Collection comprises a main grille with STRUT shield, Side Moldings, and Rear Spoiler in carbon fiber finish.

Suggested Retail Prices start at: USD $4,600 Availability: Now Shipping.

The Car Audio Championship is pleased to announce that Alphard Sound Technology will be the Title Sponsor for this year’s unified finals event.

The Alphard Company was founded in 2000 in Poland and specializes in professional and car audio system amplifiers and accessories. This emerging company has earned many awards for technology over the past several years and is geared towards enthusiasts who want pure, high quality sound. The company is headquartered in Russia and offers worldwide distribution.

The Alphard Company has multiple levels of products that range from high end to the affordable daily driver type products. Brands include Alphard Sound Technology, Deaf Bounce, Hannibal and Machete products lines. All products are manufactured with high quality components and comply with international standards. The company prides itself on meeting the individual needs of the client.

To learn more about Alphard Sound Technology, visit: http://en.alphardaudio.ru

Event Details:

October 17-18, 2015

Von Braun Center

Huntsville, AL

For more information on the Unified Car Audio Championship, including event info, booth space availability and registrations, contact Celise Harris (dB Drag) atThis email address is being protected from spambots. You need JavaScript enabled to view it., Steve Stern (MECA) at This email address is being protected from spambots. You need JavaScript enabled to view it.or Moe Sabourin (IASCA) at This email address is being protected from spambots. You need JavaScript enabled to view it..

31 Aug

4 Ways to Overcome Your Unreasonable Fears

Monday, 31 August 2015

Entrepreneur -- Fear is natural. In a predator-versus-prey world, heightened awareness is critical to survival. In our world of business, however, most fears have little to do with survival and more to do with personal insecurities.

“Will I meet my deadline?”

“Does my boss like me?”

These doubts do little to help us achieve our goals. In fact, they often impede them. Yes, fear can serve a motivational purpose, but substituting this with confidence will provide better results. A few key strategies can help manage -- and eventually eliminate -- unnecessary fears.

Related: 50 Signs You Might Be an Entrepreneur

1. Realize you’re not alone.

Regardless of what fears you face, someone somewhere has already figured out a way to overcome them. Allow this fact alone to bring you comfort. If they can prevail, you can too.

2. Remove all visions of doubt.

In the book How Champions Think, Dr. Bob Rotella shares a story of the late world-class golfer Sam Snead. “He would get into bed at night after a tournament round and replay every shot in his imagination. But when his replay came to a shot he hadn’t played well, he edited it. He erased the memory of the poor shot and instead visualized himself playing the shot correctly.”

A big part of overcoming fear is to choose the right picture and focus on it. Sam Snead fixated on what he wanted, not on the negative. He understood that the image you allow to carry the greatest weight will be the one that manifests itself.

Read the rest of the story here: http://www.entrepreneur.com/article/250069

For the second straight year, DOW Electronics was named the Distributor of the Year (2014-2015) at the 2015 Mobile Electronics Industry Awards. Mobile Electronics magazine determined award winners through the voting of vendors and retailers working in the 12 volt industry.

“This is an incredible honor for us. We worked to continue our growth while maintaining the high level of customer service that DOW’s retailers have come to expect,” stated Dave Elkin, vice president of sales, east at DOW Electronics. “With our acquisition in March, we’ve added to our outstanding sales team and are excited to bring our award winning philosophy to our expanded territory.”

Added Mike Barcia, 12volt strategic sales manager, east with DOW Electronics, “We were proud to have won the award last year, and strived to build upon that level of excellence this year. Our 12volt team has worked hard all year to provide expert product knowledge and customer support. It’s great to see that effort rewarded for a second consecutive year.”

Two vendors distributed by DOW also received honors at this year’s awards. Joining DOW as a back-to-back winner was Firstech LLC as the Top Vendor for Security, Convenience and Safety. Metra Electronics won the Top Vendor for Accessories and Materials.

“To win an award like Distributor of the Year, you need strong partnerships with quality vendors,” stated Mickey Ural, vice president of sales, west. “It’s great to see our partners being recognized for their quality products. We work with the best names in the industry and they support our efforts to engage retailers and promote the industry. Our knowledgeable sales team is already working with vendors to build upon the foundation of success we’ve had over the last two years!”

Washington Post -- When self-driving cars begin zipping through Northern Virginia this year, they won’t need any special registration, and the testers sitting behind the wheel won’t need a special license. In the eyes of the law, they’ll be regular cars.

Virginia is one of a handful of states seeking to attract the potentially lucrative business of developing self-driving cars. And along with a few other states, its lawmakers and regulators are inclined to welcome the industry — and get out of the way.

California, Florida, Michigan and Nevada and the District of Columbia have enacted laws to legalize automated vehicles, according to the National Conference of State Legislatures. Of those, two have set out detailed regulations.

In states such as Virginia and Texas, however, self-driving cars can hit the roadways thanks to a simple argument: Doing so is legal because the law doesn’t say otherwise.

“Automated vehicles are probably legal,” said Bryant Walker Smith, a University of South Carolina law professor whose research helped advance that interpretation. “That is the default assumption.”

That’s the view Google took this summer when it put driverless, retrofitted Lexus SUVs on the road in Austin, the first time the tech giant has run tests outside of California. Texas transportation officials say they are not involved with the project.

And on the strength of that argument, auto parts maker Delphi took a prototype on a cross-country trip from San Francisco to New York, passing through 15 states, nearly all of them lacking laws that address autonomous cars.

Read the rest here:
http://www.washingtonpost.com/business/economy/as-self-driving-cars-come-to-more-states-regulators-take-a-back-seat/2015/08/28/7a29413e-474f-11e5-8ab4-c73967a143d3_story.html

Fleet Owner -- The trucking industry is expected to undergo significant and continued “transformation” due to ongoing incorporation of more active safety technologies, such as collision mitigation, and factory-installed telematics systems, according to a panel discussion at the 2015 Commercial Vehicle Outlook Conference last week in Dallas, Texas.

Stephen Hampson, president and GM of Meritor WABCO, and Chris Hines, executive VP for Zonar Systems, both argued that various technologies will not only continue to make the industry safer – reducing crashes and helping identify bad driving habits – but also help boost fleet profitability as well, particularly via increased vehicle uptime.

“We’re witnessing an evolution of safety systems that integrate multiple technologies such as lane departure warning (LDW), electronic stability control (ESC), telematics and data/video capture devices,” Hampson said.

“We’re also now starting to share data through vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technology as well,” he added. “All of that will help improve vehicle and driver performance, not only to reduce crashes but to pave the way for semi-autonomous and fully autonomous vehicles as well.”

Reducing the severity of crashes – if not eliminating them altogether – is what will help fleets achieve payback from their safety system investments, Hampson stressed.

For example, he pointed to the projected benefits from the National Highway Traffic Safety Administration’s (NHTSA) impending ESC mandate for tractor-trailers.

Assuming that all existing 5-axle tractor-trailers operating on U.S. roads get fitted with ESC, the expected annual safety benefit is 4,659 fewer crashes, 126 fewer fatalities, and 5,909 fewer injuries, all while saving $1.5 billion a year in crash-related expenses.

Hampson also noted that the rapid changes occurring to newer safety technologies, such as Meritor WABCO’s OnGuard collision mitigation system, should further reduce accidents.

Tech Insider -- Taking a ride in a fully autonomous car may not be as far off as you think.

Autonomous cars are only about five to 10 years away from becoming mainstream, according to Gartner’s 2015 Hype Cycle for Emerging Technologies, which was published Tuesday.

The research firm’s annual report places autonomous vehicles at the peak of its hype cycle, which is when expectations for the technology are often inflated and many companies are jumping into the space.

Last year, autonomous vehicles were still categorized as pre-peak on Gartner’s hype chart. And while the tech is still in its nascent stages, it’s move to forward in the cycle is significant. 

“While autonomous vehicles are still embryonic, this movement still represents a significant advancement, with all major automotive companies putting autonomous vehicles on their near-term roadmaps,” Gartner said in a press statement.

There’s no question there are plenty of players betting on driverless cars.

It’s been over two decades since 12-volt expert Chuck McLennan has been able to call himself a Stillwater Designs employee, but he never lost his fondness for the mobile-audio manufacturer. After 23 years of gaining experience and prowess at several reputable marketing and sales companies, McLennan is returning to where he started his audio career as the new KICKER Channel-Development Specialist.

“We have found our ‘tall-order’ man,” said Charlie Schultz, KICKER Vice President of Marketing and Product Planning

His homecoming to KICKER will have him working to increase sales and build product awareness of the Vehicle-Specific Solutions (VSS™) line across the country.

McLennan’s interest was a stroke of luck for the Sales team, who had a big role to fill. Finding an individual with automotive and sales experience, an extensive knowledge of all car audio and the ability to test equipment seemed nearly impossible until McLennan’s name came across Schultz’s desk. Back in 1988 when McLennan began working with KICKER product as a Technical Representative, he was able to have his hands in various areas of the business. He helped build and maintain demo vehicles, trained dealers and traveled to many trade shows.

Mobile Electronics® announced final figures for its recent KnowledgeFest educational conference and show in Dallas. Record-breaking attendance topped more than 950 mobile electronics industry professionals. The increase over 2014 can be attributed to new, first-time attendees and renewed growth in the specialist channel.

KnowledgeFest is the mobile electronics industry’s largest educational event. Dallas offered 36 hours of business management, sales and installation training and 40 hours of manufacturer training. Retailers responded: Dealer attendance at workshops and manufacturer trainings in Dallas increased over 2014.

“In the six years since re-inventing KnowledgeFest, this year’s event in Dallas was our biggest and best ever,” said Chris Cook, president of Mobile Electronics. “Our objective is to grow our new April show in Indianapolis in the same way, while making Dallas even better for our attendees and exhibitors.”

The Dallas show floor featured 46exhibitorsrepresenting over 60 brands and 50,000 square feet of exhibit space. Booth selection for KnowledgeFests 2016 took place onsite. Exhibitors renewed booth space for Dallas and choose space for Indianapolis 2016.

Eight new manufacturer partners also came onboard. Joining the fifteen other Mobile Electronics Partners are: Directed (Diamond Partner), Stillwater Designs (Diamond Partner), Voxx Electronics (Diamond Partner), AAMP of America (Gold Partner), Arc Audio (Gold Partner), K40 Electronics (Silver Partner), Accele (Silver Partner), and Cerwin Vega (Silver Partner).

“These vendors represent the diversity of products available in our industry. They control many of the best brands available to our dealer members,” said Kerry Moyer, vice president, strategic partnerships for Mobile Electronics. “We are pleased to welcome them onboard as business partners and appreciate their continuing support for our mission and the specialist channel.”

In 2016, KnowledgeFest will return to Dallas in August. KnowledgeFest Indianapolis takes place April 9-11 at the Indianapolis Convention Center. For more information, go to KnowledgeFest.org.

Entrepreneur -- Vacation anxiety is real -- and for good reason, as anything can happen when you aren't in the office. Back in 2008, I experienced my own living nightmare when my point of sale systems’ server crashed, closing our stores indefinitely.

It’s events like these that encourage many startup and small business owners to deal with vacation anxiety by simply not taking vacation. According to OnDeck’s Small Business Owners Survey, only 9 percent of the 200 business owners who participated planned on taking a full two-week vacation. Sixty-one percent indicated that they would take a one-week vacation and 26 percent said that they'd take a few days off. Not only is it common for small-business owners to not take vacations, but they are known to worry profusely when they do take one. Of those who do take time off, 67 percent planned on checking in with work at least once per day.

With so many advances in technology, it is possible to thwart vacation anxiety -- at least partially -- and go on a relaxing getaway as things running smoothly while you're away.

Related: 5 Reasons Why Your Team Needs You to Take a Vacation

Here are five surefire tips to take the stress out of managing a small business while you’re away, drinking piña coladas and kicking back on the beach.

1. Choose the right person to step in for you.

Before even thinking about the technology that you’d like to use to help manage the shop while you’re away, the first thing that you should consider is selecting one of your trusted employees to stand in for you. Having a reliable stand-in who knows your business inside and out can help bring peace of mind while you're on vacation. Ensure a smooth transition by going over both routine and unexpected tasks along with the appropriate procedures.

2. Communicate your expectations.

A lot can happen in a day. Before relaxing by the pool, run through different scenarios and consider how involved you’ll be if they happen. You should also gauge how your departure may affect your team. Do they expect you to check in regularly? Will your stand-in have absolute authority to make decisions? What constituents an emergency?

These are all good questions to ask before committing to your getaway. Clarify your expectations in advance so that your team back home knows how and when to reach out to you.

Read the rest of the story here: http://www.entrepreneur.com/article/249720

Business Insider -- This month, the United States Patent and Trademark Office approved a patent application from a group of Ford employees for an "autonomous car with reconfigurable seats."

It's the latest step in Ford's move into the world of self-driving cars, and it comes on the heels of the company's launch of an advanced engineering program headed by the company's Research and Innovation Center in Palo Alto, California.

The company also has partnerships with MIT and Stanford to conduct research into the challenges of automated driving.

According to the patent, filed by Mark Cuddihy, Manoharprasad Rao, and Jialiang Le, the design calls for an automobile capable of operating without the input of a driver.

At the same the vehicle is equipped with seats capable of changing its layout.

This means that when the car is in autonomous mode, the passenger cabin can be converted into a lounge or a more socially conducive setting — turning the average family sedan into a road-going private jet.

HNTB -- Travel safety is the single most important issue emerging transportation technologies must address, according to the findings of a new national public opinion poll.
The latest America THINKS survey by HNTB Corporation, “Technology-driven transportation innovation — demand for safety, concern for personal privacy,” finds Americans want and expect new technologies and emerging innovations, such as connected vehicles, autonomous vehicles and smart roads, to improve travel safety. That expectation, however, is tempered by significant personal privacy concerns about access and use of information generated by those very technologies.
“With human errors accounting for nearly 90 percent of all highway crashes — and between 30 percent and 50 percent of all peak-period delays being caused by crashes — minimizing the human influence in driving performance can have a two-fold benefit. Not only can smarter infrastructure and vehicles save lives and reduce injuries, they also can lead to improved mobility of the traveling public,” said Jim Barbaresso, HNTB’s national practice leader for intelligent transportation systems and 2014 chairman of the ITS World Congress.
Privacy concerns surround the technology, too. At a June 2015 press conference at the National Press Club in Washington, D.C., Barbaresso joined Khaliah Barnes of the Electronic Privacy Information Center to discuss connected vehicle technology and related privacy questions. Both agreed standards and guidelines concerning data capture and its management will need to be carefully crafted. But Barnes also stated standards and guidelines are not substitutions for strong, baseline federal privacy protections.
Barnes said, “The public will not tolerate government agencies’ unfettered access to the information their cars collect and share.”

Safety First
The survey confirms the belief in a direct relationship between travel information and safety.
More than half (52 percent) of those surveyed agree the single most important use of transportation technology – for every means of transportation – is to reduce accidents or make travel conditions safer. Americans are far less likely to prioritize technology’s ability to enhance personal convenience, such as guaranteeing travel time or accurate route planning (10 percent), improving the environment (10 percent), enhancing the ability to use the best transportation option (8 percent) or reducing congestion (8 percent). Improving safety for pedestrians and bicyclists is the most important use of technology to 6 percent, and increasing traffic capacity is most important to 4 percent.
As new transportation technologies emerge, more than seven in 10 (71 percent) Americans believe they should be used to improve safety on highways, while 53 percent feel this way about providing traffic condition information.  Fifty percent want new technologies to reduce congestion, and 42 percent desire information about alternative routes or modes of travel. 
The HNTB survey found most people are optimistic about transportation innovations, such as connected vehicle technology. They believe this technology will lead to increased safety (65 percent), fewer traffic accidents (61 percent) and reduced fatalities (58 percent). 
“Evolving connected and autonomous vehicles will make travel on our cities’ streets, on our nation’s corridors and in our vehicles more reliable, predictable, faster and safer,” Barbaresso said. “The full benefits of this transformation won’t be realized overnight, but cities can start now to incrementally create a safer world for future generations of travelers.”

Read the rest of the story here: http://news.hntb.com/news-releases/americans-expect-transportation-technologies-to-improve-travel-safety.htm

 

Alpine Electronics of America, Inc. has redesigned its website for the U.S. aftermarket.  The website -- www.alpine-usa.com -- prominently features the Alpine Restyle dash systems while still supporting the entire aftermarket product line.    
Over the past two years, the company has shifted its focus to the Alpine Restyle series of products.  As a result, the website was redesigned to highlight the Alpine Restyle dash systems and give users a full experience of the products and how they integrate in the vehicle.  The centerpiece product is the X009, a 9-inch screen system with audio, video, navigation and Bluetooth® features that comes with a vehicle specific dash kit and harness. Since each X009 system is compatible with a specific vehicle, it is important for users to see each product installed in an actual vehicle dashboard.    
“The new website, like our other Alpine Restyle marketing initiatives, is designed to increase awareness amongst consumers about our vehicle specific dash systems in an easy-to-understand format.  The website annually receives around four million unique visitors, so it plays a vital part in driving them to authorized Alpine retailers for a premium product experience,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc.
The first images that greet users on the home page are large rotating billboards for select products and promotions.  The recently launched Alpine Restyle cable TV commercial currently occupies one of the billboard spots.  The remainder of the home page highlights the Alpine Restyle 9-inch dash systems which are featured in the “New Restyle Arrivals” area.  Clicking on any of the images takes the user to a dedicated product page for that system.  
To further support the Alpine Restyle dash systems, a new “Restyle My Truck” dash configurator is available from the home page menu bar.  To get started, users are prompted to select the make, model, vehicle trim and dash trim of their truck or SUV.  Once done, the 9-inch and/or 8-inch Restyle dash system that is compatible with their vehicle is presented.  By choosing the desired Restyle dash system and pressing the “Restyle My Truck” button, the applicable product page is served and provides the user with detailed information about the system.  A “Contact an Expert” button is found on every 9-inch and 8-inch Restyle dash system product page and connects the user to an authorized Alpine retailer near their location.  
Social media engagement provides another way for Alpine to connect with its fans, and enthusiastic consumers and retailers often share photos of Alpine products installed in their vehicles.  To optimize the valuable trove of Alpine photos on the web, an “Alpine Owner’s Showcase” was implemented on the website’s homepage.  A photo collage of 9-inch Alpine Restyle dash systems installed in various vehicles shows how the 9-inch screen transforms the dash while providing a factory-like finish.  The photos are captured from Alpine’s Facebook (facebook.com/AlpineUSA), Instagram (instagram.com/AlpineUSA) and Twitter (twitter.com/AlpineUSA) feeds and are continually updated.  Information about the authorized Alpine retailer who installed the system is displayed when applicable.
All Alpine products are accessible through the “Products” button on the menu bar.  The Alpine Restyle systems appear first in the Products section, but users can quickly jump to other Alpine products by pressing the “Alpine Products” button in the top black border.  All other Alpine products are grouped by category for easy identification.
Back-end improvements have also been applied to the website for enhanced overall usability.  The website utilizes a responsive design so that the content layout automatically adjusts to the size of the screen that is in use.  This design ensures a consistent page experience no matter the device (smartphone, tablet, laptop, etc.) that is being used.

This year's Mobile Electronics Industry Awards have been announced during the ceremony at the Hilton Anatole in Dallas, Texas. The Installer of the Year Award was given to JT Torres of Al & Ed's Autosound in Huntington Beach, Calif. The Retailer of the Year Single Store was awarded to Perfectionist Auto Sound and Security.

Below is the complete list of winners:

Retail Awards

Installer of the Year: Juan Torres

Installer of the Year  RUNNER-UP: Matt Schaeffer

Trusted Tech: Bryan Piper

Retailer of the Year - Single Store: Perfectionist Autosound

Retailer of the Year Single Store RUNNER-UP: Musicar Northwest

Retailer of the Year Store Chain: Stereo King

Retailer of the Year Store Chain RUNNER-UP: Tint World

Career Achievement Award: David “Fishman” Rivera

Rookie of the Year: Tyler Clemence

Most Improved: Auto Trim Design of Amarillo

Best Online Presence: Cartronix

Best Customer Retention Program: Handcrafted Car Audio

Best Store Presentation: Tunes-N-Tint

Vendor Awards

Vendor of the Year: Orca Design & Manufacturing

Expeditor of the Year: American Radio

Distributor of the Year AUTO: DOW Electronics

Representative of the Year: Andy Adkins

Rep Firm of the Year: Marketing Pros

Top Vendor AUTOSOUND & VIDEO: Orca Design & Manufacturing

Top Vendor ACCESSORIES & MATERIALS: Metra Electronics

Top Vendor CONNECTIVITY & INTEGRATION: AAMP of America

Top Vendor SAFETY & RETENTION: Firstech

 

 

Forbes -- Both B2B and B2C companies can benefit greatly from devoting resources to initiatives that help develop customer loyalty. Gartner, a technology research firm, estimates that by 2018, B2B businesses that employ effective personalization techniques on their e-commerce websites will outsell competitors who lack this personalization by 30%.

On average, loyal customers are worth up to 10 times as much as their initial purchase. To increase the likelihood that your company sees, and benefits from, this repeat business, consider implementing the three measures discussed here. Each idea has been tremendously beneficial as Varsity Tutors has grown from operating in one city to several dozen.

1. Develop a positive feedback loop

One of the best ways to encourage customer loyalty is to develop a positive end-to-end user experience that makes your consumers return again and again. Your user experience begins when a potential customer first learns of your brand, and it continues through his or her use of your product or service.

Why is user experience so important? One-third of consumers cite a positive experience as a significant factor in their brand loyalty. Conversely, up to 2/3 of customers see a negative experience as a compelling reason to change brands.

Read the rest of the story here: http://www.forbes.com/sites/chuckcohn/2015/08/17/how-to-develop-customer-loyalty-for-your-product-or-service/

Entrepreneur -- My lifelong dream is to create more millionaire students than any other stock trading teacher out there. I’m lucky enough to have reached the seven-figure mark myself, and now, I’m dedicated to sharing everything I’ve learned - including the stock trading patterns that work in any market - with the students in my Millionaire Challenge.

But one thing I realized pretty early on was that, if I wanted to teach people to be millionaires, I had to study people who had already reached this level of wealth. I had to learn what they did differently so that I could help my students to not just hit this magic number, but to retain the money they earn and build generational wealth.

And today, I’m sharing a few of the things I’ve learned with you. I hope they help - no matter what financial stage you’re currently in.

1. Millionaires work hard.

A lot of people think that winning the lottery is their ticket to success, but I’ve got bad news for you. Nearly 90 percent of lottery winners go through their winnings in five years or less, leaving them back in the same situation they were in before they won.

Millionaires know that there are no shortcuts to success. There’s only hard work executed relentlessly in pursuit of a goal.

I know that, in my case, I wouldn’t be where I am today if I hadn’t been willing to work hard. I didn’t have a mentor when I started trading stocks in high school. It was up to me to put in the hours needed to become successful. There were plenty of times I would have rather gone out with friends or played video games -- anything but sit in front of the computer and study stock charts for another hour.

But I did it. I put in the work upfront because I knew the results would be worth it, they’ve paid off. I’m living my dream lifestyle because I wasn’t afraid to work hard.

Related: Sure, Work Hard, But Also Create Your Own Luck

2. Millionaires are focused.

That said, it isn’t just about working hard. You have to be working hard on the right thing.

Have you ever known somebody who’s constantly jumping from one “million dollar idea” to another? We all want to be rich, but the people who can’t choose one path to focus on simply aren’t going to achieve it. It’s the people who dedicate themselves to a single pursuit that come out on top, whether that one path is penny stock trading, company building or something else.

Read the rest here: http://www.entrepreneur.com/article/249128

Guardian -- Apple is building a self-driving car in Silicon Valley, and is scouting for secure locations in the San Francisco Bay area to test it, the Guardian has learned. Documents show the oft-rumoured Apple car project appears to be further along than many suspected.

In May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station, a 2,100-acre former naval base near San Francisco that is being turned into a high-security testing ground for autonomous vehicles.

In correspondence obtained by the Guardian under a public records act request, Apple engineer Frank Fearon wrote: “We would ... like to get an understanding of timing and availability for the space, and how we would need to coordinate around other parties who would be using [it].”

Apple declined to comment.

GoMentum Station is on the old Concord naval weapons station, a disused second world war-era facility with 20 miles of paved highways and city streets. The base is closed to the public and guarded by the military, making it, officials claim, “the largest secure test facility in the world” for the “testing validation and commercialization of connected vehicle (CV) applications and autonomous vehicles (AV) technologies to define the next generation of transportation network infrastructure.” Mercedes-Benz and Honda have already carried out experiments with self-driving cars behind its barbed-wire fences.

 

 

This security is bound to appeal to Apple, which has hundreds of engineers quietly working on automotive technologies in an anonymous office building in Sunnyvale, four miles from its main campus in Cupertino. Details of the project are still unknown but it seems that Apple has a self-driving car almost ready for the road. In late May, Jack Hall, program manager for autonomous vehicles at GoMentum Station, wrote to Fearon to postpone a tour of the facility but noted: “We would still like to meet in order to keep everything moving and to meet your testing schedule.”

Apple has been rumoured to be working on a self-driving electric car, codenamed Project Titan, but this is the first time its existence has been documented. In May, Apple senior vice-president Jeff Williams called the car “the ultimate mobile device” and said that Apple was “exploring a lot of different markets ... [in which] we think we can make a huge amount of difference”.

Read the rest of the story here: http://www.theguardian.com/technology/2015/aug/14/apple-self-driving-car-project-titan-sooner-than-expected

17 Aug

Reporter's Notebook: KnowledgeFest Day 2

Monday, 17 August 2015

As the event charged on, educators continued to bring their A-game by upping the ante with more seminars that helped enrich the livelihoods of the industry's finest.

In "Tuning Cars Part 2: The Next Step," Larry Frederick of Cerwin-Vega delivered what most were expecting with an honest, humor-filled seminar, complete with lots of expletives to enhance the experience for the installer-packed room.

The bulk of Frederick's lecture was focused on the tools of the trade needed to properly tune. Those tools included RTA's, oscilloscopes, and the CD=104 reference compilation, which contains a wide spectrum of music that can create the most balanced sound in a vehicle. He also emphasized the importance of using fewer speakers and subs whenever possible since "the more shit you put in a car, the more fucked-up it's going to sound," as he so eloquently put it.

Another popular seminar was Tim Parenti's "Face to Face Selling - The Forgotten Skill," part of the Sales Track. He emphasized the importance of looking at customers as ally's rather than adversaries you have to slay to make the sale. It avoids creating a combative atmosphere and instead establishes a collaborative element, getting them to see you as a friend that's helping them with a goal.

Palenti provided handouts that made the seminar interactive, asking attendees to write down responses to various objectives to focus on being helpful and positive rather than combative, rewarding them with suggestions rather than being defensive. He also broke down different personality types in terms of how people use their senses. For example, those who use hand gestures and require you to show them solutions are Visual, while those who make decisions based on how they feel are called Kinesthetic. As a sales person, it's important to recognize those types and match them with an appropriate response to best reach them.

Although the seminars are perhaps the biggest reason to come to KnowledgeFest from an educational standpoint, the heart and soul of the event seems to be taking place on the show floor, in the hallways and at the various bars and restaurants throughout the facility. This is thanks to the power of networking and friendship that is a staple of the 12-volt industry. Topics being spoken throughout the halls so far have been mostly positive, touting the wow-factor experienced by so many first-time attendees like Matt Cropper, a Top 12 Installer this year, who is in awe of how big the event is in scope.

Perhaps the biggest topic being mentioned, however, is that of the installer shortage and how the industry can solve it. One solution making the rounds is to make customers part of the business by bringing in the most dedicated either part-time or full-time depending on their current job status. At the least, making more channels to move up the ranks and cultivating the talent already in place is a popular sentiment, especially amongst some manufacturer representatives.

I for one am excited to see how the final day plays out, especially with tonight's industry awards.

After only one day, KnowledgeFest 2015 may be on track to surpass the success of last year's event. Taking place here at the Hilton Anatole in Dallas, Texas, this year's event kicked off with a number of unique attributes, including having to share the complex with a bodybuilding competition, making for an interesting walk to dinner after the trade show and manufacturer trainings concluded.

But before the visual buffet of body donnas took place, attendees were treated to a wide array of educational seminars that featured part one of the "Tuning Cars" series with Andy Wehmeyer of Audio Frog, in which Wehmeyer discussed the pitfalls of trying to tune a car by ear, claiming that "tuning by ear sucks." He went on to describe the beginnings of the process. Tomorrow's seminar will feature Larry Frederick, who will likely use his own fun assortment of colorful metaphors to bring the topic to life.

Another engaging seminar featured Steve Witt of American Road Products and Derek Smiedl of NAV-TV discussing the power of a growing safety category in the class, "Safety is No Accident: Creating a Successful Safety Business." The two were able to execute convincing arguments on ways to sell the products to reluctant customers by providing convincing anecdotes, including one about a teenage boy betting t-boned in his brand-new sports car by an elderly couple. The couple ran a red light, making them at fault. But when questioned by the officer who arrived on-scene, they claimed the boy ran the light. Had it not been for his trusty dash cam streaming and recording video to his smart phone, he may have ended up at fault.

As night fell, cocktails emerged and this year's opening night ceremony commenced, beginning with a keynote by Tim Parenti, president of MVP Dynamics. The speaker, new to the 12-volt scene, discussed "Attitude - The Power to Direct or Misdirect." The presentation centered on a person's ability to change their situation with the power of attitude. Citing various case studies and having attendees write out various exercises, Parenti kept the crowd intrigued and made a strong argument for his topic.

Following that, Chris Cook, president of the Mobile Electronics Group, introduced this year's Town Hall panel, which included Joshua Landau of JML Audio, Brian Layton of Sound FX (current Retailer of the Year), Gary Stackpole of Benchmark Soundworks, Jason Digos of elettromedia, Steve Wood of Directed and Andy Wehmeyer of Audiofrog.

The discussion centered on four topics, including customer impressions of the business, how to grow the market, the installer shortage and future impact, and how to promote expertise and value. Regarding the last topic, answers varied from focusing on the install bay and showing customers what the business is all about to protecting product by keeping an eye on manufacturer selling practices to third party vendors looking to undercut retailers.

Overall, it was a successful first day, featuring packed class rooms and a total number of 794 attendees filling the seminars throughout the day. Stay tuned for Day 2 coverage.

Copyright - Mobile Electronics Association 2020

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