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  Helping small businesses develop involves creating and marketing engaging brands. Below are the top five tips you can use right now to make your small business brand distinct. 1. Know Your Audience Marketing has evolved into a pull economy and brands must be more than a logo or a design.…
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VOXX International Corporation announced that its chairman and founder, John Shalam, will be honored April 29, 2014 by the Consumer Electronics Association (CEA) as one of the year’s foremost industry and policy leaders behind cutting-edge technology. The event, which also honors Sen. Amy Klobuchar (D-MN) and Sen. Rob Portman (R-OH),…
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AVIDWORX Productions Inc. has announced a partnership with K40, a leader in radar/laser protection systems, to add branded content to BUSINESSWORX. Stores that sign up for BUSINESSWORX will have access to regular K40 newsletters to send to their customers that feature K40 products and services. Branded ads will be added…
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Audiofrog announced its addition of car audio aftermarket industry veterans Gary Biggs and Chris “Grizz” Archer. Both Biggs and Archer have held key positions focused on car audio sales, product development and dealer and consumer support in retail shops and with manufacturers around the country and abroad. Both have competed…
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As part of the ongoing integration of recently acquired In Car Experts (ICE), the Mobile Electronics Retailers Association (MERA) announced it is employing and enforcing a zero-tolerance policy against transshipping by its ICE member retailers. The policy is designed to strengthen relationships to deliver greater value to vendor and retailer…
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