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Chris Cook

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Brick by Brick
By continuing to build upon a solid foundation, Empress Audio & Marine demonstrates that a business with a reliable structure can persevere and thrive in the face of difficult times.
Words by Rosa Sophia
For almost 46 years, Empress Audio & Marine in Pascagoula, Miss. has been offering 12-volt products and services. Prior to that, owner Floyd Seal installed vinyl roofs in vehicles—but the mobile electronics industry soon became his focus when he was offered work installing car radios. “As things progressed, my business went into retail and we basically became an audio store. Now we’re 90 percent retail and about 10 percent expeditor work,” he said, adding, “We’ve been in car audio since 1975.”
Today, the 21-employee business has three locations including the main Pascagoula store—one in Gulfport, and one in Mobile, Ala. which opened in September 2018. The main location has about 7,000 square feet, and the smallest store offers 5,000, with all locations having plenty of space for sizable bays and a showroom.

Each store covers a wide variety of categories, including car audio, marine audio and powersports, window tint, motorcycles and lighting. The marine side has...Read the rest of the story HERE.

Read the on the digital platform for Mobile Electronics magazine [Click Here]


Want to Win at the Awards? You Will Be the Judge of That!

Tell the industry your story and get ready to rise to the top.

When it comes to your Mobile Electronics Industry Awards, you can count on the process to be fair to everyone in our industry. We at the Mobile Electronics Association consider the integrity of the Industry Awards our highest priority. We know the industry counts on us to manage a fair process that accounts for all aspects of the program. To that end, each year we pick an esteemed panel of judges who review and cast their vote for each of the Top 12 categories. In addition, we have an audit team that oversees and reviews the voting process. These teams are made up of past winners, staff and an outside accounting firm which will audit the results.

The Mobile Electronics Industry Awards comprises a months-long process to recognize and honor those in the industry who best exemplify the professionalism, business ethics, service and expertise we want consumers to think of when they do business with us. Candidate companies and individuals submit video nominations and are narrowed to a list of finalists after a voting and selection process. In certain award categories, finalists submit materials which are then judged by a panel made up of past winners and other trusted industry experts. In other categories, final voting tallies determine the winners. All winners are announced at a special awards ceremony, held on the last day of the Dallas KnowledgeFest tradeshow and conference.

Here is a quick review of the voting rules: Votes for all industry awards are only open to industry participants. You may make one vote for each selection field. Voting takes place online through an approved submission platform. Emailed votes or votes placed in any other way will not be accepted. Each voter must provide contact information and employment information to determine eligibility. For contest accuracy, IP addresses for each vote are captured and compared to deter fraud. Voting by several members of a single location using a single computer/IP address is allowed.

The awards recognize Installer of the Year, Retailer of the Year, Sales Pro of the Year, Trusted Tech Award, Rookie of the Year, Retail Performance Awards and Customer’s Choice Award (this is the only award that allows your customers to vote). The top in each category are announced prior to Awards Night.

Other awards recognize industry professionals and companies: Distributor of the Year, Expeditor of the Year, Rep Firm of the Year, Representative of the Year and the Top Vendor Awards. These are voted upon by the entire industry and finalists are announced prior to Awards Night.

Let’s take a deeper look at the process for picking the Top 50 Installers, Retailers, Sales Professionals and other retailer awards. These are based on nominations from you and your peers. Your votes elevate the best of the best to the next level—the Top 12. Once the Top 12 votes are tallied, we announce the winners and move to the next part of the process. Many of the retailer awards have a phase two and phase three process. For the most part, both require the creation of video presentations which are judged using several criteria.

When it comes to the Retailer of the Year, several things need to be submitted. Remember, the video doesn’t need to be professionally produced, but it must provide the following information: The basics of how long you’ve been in business, number of locations, location type and number of employees. Also include the business philosophy or mission statement. What’s your sales performance over the past three years? What makes your business unique? What’s the greatest challenge you’ve overcome in the past year? Why should your location or chain be part of the Top 50 Retailers? Include a video walkthrough revealing the customer experience from parking lot to point-of-sale and employee areas. Add still shots of any required documents.

The Installer of the Year requires video as well and must answer the following: Name, years of experience and number of years at your current location. What’s your installation specialty, and how do you describe your philosophy as an installer? Name some installation professionals who’ve had influence on you and your career. How do your co-workers describe you? What’s the biggest challenge (personal or professional) you have overcome in the past year? What do you want customers to remember about the installation aspect of your service, and why should you be part of the Top 50 Installers? How does your performance influence team and store culture? Provide a video walkthrough of your work area and tools including still shots of work samples.

There’s a lot that goes into a successful awards process, and it’s worth it. I have spoken with many industry professionals who have submitted and been named Top 50, Top 12 and overall winners. The common theme of the conversation is how it made them better at what they do. I encourage you to take the time to review the awards website. Visit Get started on the next level of your career. You will be glad you did! See you on Awards Night!

Read the latest issue of Mobile Electronics magazine [Click Here]
North Andover, MA – June 23, 2020 – KnowledgeFest™ Dallas, produced by the Mobile Electronics Association (MEA), will be held this Fall, September 25-27, 2020. The event will cover over 100,000 sq. ft. of exhibits, include more than 50 exhibitors representing more than 70 brands, and more than 100 hours of dealer education workshops and vendor sponsored training. Advance registration is open for the event and for the host hotel, Omni Dallas. The Dallas 2019 event had more than 2,000 in attendance. For 2020, MEA is anticipating strong participation albeit not record setting. The Dallas event will add a live element making a must attend either in person or online for education and training.
“KnowledgeFest Dallas is our flagship event” said Chris Cook, President of MEA.“Those attending this year’s event should know that we put their health and safety at the top of our list. We have collected information regarding the best-known processes and procedures designed to provide attendees with a safe and successful education, training, and trade show experience. We look forward to providing all participants an event that allows them to come together and learn from one another.
In addition to the KnowledgeFest event, the highly anticipated Mobile Electronics® Industry Awards will be held Sunday evening September 27th to honor the best of the best for our Industry. The Awards recognize those in the Mobile Electronics industry that exemplify the highest standards of professionalism, business ethics, service, and expertise. More information about the Awards can be found at:
This year MEA was to launch a highly anticipated new event in Orlando. That event is now set to launch in the Spring of 2021. Next year, KnowledgeFest will be coast-to-coast with our new event in Orlando joining our other regional events in Long Beach, Indianapolis and Dallas.” KnowledgeFestis the only industry event devoted exclusively to the mobile specialist, the installing dealer.
For more information and to register for KnowledgeFest, visit
Upcoming KnowledgeFest events:
  • September 25-27, 2020 - Dallas, TX
  • February 12-14, 2021 - Long Beach, CA
  • April 9-11, 2021 - Indianapolis, IN
  • June 2021 - Orlando, FL
About the Mobile Electronics Association
Mobile Electronics Association (MEA) is a trade association comprised of installing dealers and product vendors dedicated to serving the needs of the mobile electronics specialist industry. MEA owns and produces KnowledgeFest, regional trade-only industry events that combine educational programming and vendor training with a trade show floor. MEA owns and publishes the monthly Mobile Electronics® magazine, which is the industry’s #1 resource, as well as other digital media, including websites and the industry’s e-newsletter Hotwire. MEA provides software and data-driven services to vendors and retailers. Learn more at
Media Contact:
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RINGWOOD, IL., June 23, 2020 – Race Sport Lighting is excited to announce the launch of their Race Sport Lighting’s 3-in-1 automotive protection kit. Designed for businesses who service any type of customer vehicles, to provide a simple layer of protection for porters, installers and technicians from potential transmission of germs, bacteria and viruses.
This kit features a recyclable slipcover for three of the most common surfaces technicians come in contact with while servicing a vehicle. One protective cover for the steering wheel, one for the gear shifter and one for the driver’s seat.
“Having a protective barrier between your employees and potentially contaminated surfaces within the vehicle they are servicing, is a simple and effective way to lower employee exposure to germs, bacteria and viruses. As well as giving customers peace of mind that they are not being exposed by the staff servicing their vehicle.” Steve Jergensen, President, Race Sport Lighting.
“To shield the surface, simply stretch the elastic band of the steering wheel and shifter knob cover out over the mechanism. The driver seat cover has a pouch on the back that you simply slip over the headrest. Drape the rest of the cover over the seat. We protect every test vehicle that comes in during our intake procedure.” Mac Gracia, Installation & Tech Support, Race Sport Lighting.
3-in-1 Automotive Protection kits are in stock and shipping in cases of 100 for your average dealer, or 1000 for large dealerships or WD Distributors to sell to their active dealership base.
More Information and Resources on this NEW Product below:
Read the on the digital platform for Mobile Electronics magazine [Click Here]
In the midst of a pandemic, we must apply lessons learned to ensure the survival of our businesses for the future.
Experience is the best teacher—although the test is given first, and then the learning begins. Like many of you, I run a small business. The Mobile Electronic Association is considered a small business by any standard. We have just a few team members who do an incredible job serving you as a member of the association. Our mission is to educate, inform and empower you to succeed in your business. We do this not out of obligation, but out of love for the industry. That industry is you! Many of the calls, emails and messages we get from you relate to support you need to make the right decisions. For example, as a member, you may be using our point-of-sale software. As a result, you may need to know how to do something to improve your experience with that software. However, member inquiries for support go far beyond software. That’s what I would like to address now.
As your industry association, we are here to help. Over the past couple of months, we have answered your questions for a myriad of things. Lately the inquiries have focused in two important areas. How do I get the Paycheck Protection or Economic Injury loans? How do I create a safe environment for my team members as we seek to reopen or maintain our business in this new COVID-19 environment? While there are other inquiries, I wanted to take a moment and discuss these two.
Many of you had to make tough decisions recently regarding your business. You may have been forced to consider the possibility of going out of business. You had to consider the reality of furloughing some or all your team. You’ve had to institute new policies and procedures to create a safer environment for your team and your customers. As a business owner, these decisions were on top of all the normal pressures you deal with day-to-day just keeping the doors open. Adding to all these pressures, you have a personal life and family to consider.
Then comes the need. Regardless of your rainy-day fund, I have encouraged all of you to apply for small business assistance. That included having your team apply for unemployment insurance. My advice was not based solely on the financial strength of your business. It was based on an outside force (the government) making decisions that directly inhibited your ability and the ability of your team to earn a living. And for that reason alone, you and your business merit the compensation. I know that this can be a real confidence killer. Do not let your pride keep you from collecting what is rightfully yours.
Some of you have never had to file for unemployment benefits, and just the thought of it can be unsettling. Requesting a loan is also a tough decision. Again, some of you have never had to do this. Speaking directly to both of those issues, I will tell you this: You are not asking for help and you are not relying on the government for assistance. You are requesting compensation from the source of the downturn in your business. Think of it as your insurance. If you had damages, you would file a claim. The same rule applies. Do what you must to sustain your business.
As you do this, another issue arises. How do we go forward with the new normal, and what does this mean? I do not think any of us knows for sure. This is where our industry truly excels. We have gone through many changes and always find a way to continue. This challenge should be no different. There are a few things to consider, including the safety of you and your team, and the safety of your customers. Starting with what you can control, you should outline best practices for your business. Review the CDC and OSHA websites as well as your state guidelines and local ordinances. This will take a bit of time, but it’s necessary to know what you must do to remain in compliance. Once you are familiar, draft a plan of operation. Then communicate it to your managers to elicit feedback. With buy-in from everyone, share it with your team members. Support these efforts with visuals. For example, put specific guidelines in specific areas. The breakroom comes to mind. Limit access and have a process for cleaning. Another important area is the showroom. Locked and by appointment may be necessary. Make sure your team knows what to do, where to do it and executes the plan one hundred percent.
Then make sure your customers know you have put procedures in place for their safety. This is a marketing message and should in the short-term be over-emphasized. Make the message a positive one. Let them know you are ready to provide them with the best products and service to help them make the most of their summer drive-time. With your new normal in place, proceed with caution and make the most of every customer experience. As an industry, we provide great technology with professional installation. Deliver it with confidence, and do your best for everyone involved.
Read the latest issue of Mobile Electronics magazine [Click Here]
The Evolution of Industry Training
As training evolves due to ever-changing product technology, the COVID-19 pandemic makes its own impact on how industry professionals stay educated. Here’s how businesses are adjusting by shifting perspective.
Words by Rosa Sophia
At the tail end of this past year, things had yet to change. Before the Coronavirus pandemic, this feature was intended to look at how training has evolved and how more isolated businesses gain access to education if they can’t make it to a distributor show or an event like KnowledgeFest. When the global pandemic began, Mobile Electronics magazine and MEA shifted focus to offer resources to the industry. While MEA has offered weekly webinars, as well as manager and owner roundtable discussions online, manufacturers have also shifted perspective to bring online education to retailers everywhere.
The Changing Landscape of Training
Jeff Cantrell of Jackson Car Audio in Jackson, Tenn. recalled...Read the rest of the story [HERE].

Despite a global crisis, KarTele Mobile Electronics has entered its most profitable quarter of the year, and looks forward to expanding into additional categories to better serve the community.
Words by Rosa Sophia
While Mike Hungerford has been a co-owner of KarTele Mobile Electronics in Waterbury, Conn. for three years as of April first, he’s been in the industry for close to 20 years. Of store ownership, he said, “It’s been a learning curve.”
KarTele originally opened in 1994 as a cell phone store, and later switched to 12-volt. For the past year, Hungerford ran a different sale each month to celebrate the shop’s 25 years in business and included a free USB cable with any Android Auto or Apple CarPlay compatible unit. Anniversary sales focused on...Read the rest of the story HERE.
Read the on the digital platform for Mobile Electronics magazine [Click Here]
As we all adjust to new safety guidelines and precautionary measures, this should be the message from every retail store.
After speaking at the Car Media Convention in Germany on February 16 of this year, I found myself wondering if this virus could affect our industry and our nation. If so, what kind of disruptions could it cause? Just a few weeks later on March 11, I spoke at the GoFast event in New England. I noticed great trepidation from exhibitors and attendees as to how they should interact with one another. Some greeted each other by nodding from a distance. Others offered a fist-bump, and some just embraced with a firm handshake or brotherly hug as if nothing had changed. This was my first real indication that something was seriously wrong. That night after the New England event, I had a long dinner with some well-respected members of the mobile electronics industry. Much of our conversation focused on what might happen next. For me, this marked the beginning of the COVID-19 pandemic.
Each day, news reports sounded worse. The future began to look bleak with little information to allay our worst fears. Stock markets reeled, the medical industry panicked and the news media did little to provide perspective. It felt like a swift kick in the gut. I am sure we all have a story to tell of how this nightmare left us feeling a bit more than unnerved. Long days turned into even longer weeks. Months have gone by.
Then Came the Waiting
Day after day, I listened to the news looking for bright spots and pitfalls. The latter was more prevalent. The frustrating part for me was the lack of good information and the wealth of disinformation. Then can the closures of non-essential businesses. That was a watershed moment that required us at MEA to start gathering information on what was deemed essential. Once we understood it, we could share information with the industry to help businesses stay open if they wanted to.
Next came the potential of getting Small Business Association loans, both Economic Injury and Paycheck Protection. This seemed to hang in the U.S. Congress for an eternity. And once it was approved, MEA acted and provided several webinars to help understand a process none of us had ever experienced. I felt extremely disappointed at the first round and the mishandling by some financial institutions. The second round of funding seemed to be more focused on those in need. As of this writing, many of you have received funds to shore up your business. I am happy we were able to help.
Is Your Business Essential?
Finding out what defined an essential business led us to understand the Department of Homeland Security Identification of Essential Infrastructure. We reviewed each state and province to understand their interpretation. Here’s my personal take on “essential businesses.” Governments and thus politicians have a way of deeming businesses essential that has nothing to do with how I feel about the topic. Essential, to me, is any business that produces income for you and your team to provide for them and their families. What is non-essential to others has little to do with what you need to fulfill your obligations and live your life. I hope we never again see a day where any of us are deemed non-essential. For those of you who listed your business as vehicle repair, you had proof that met the criteria. For those of you listed as such, I recommend you take the time to update your listing with your state to make sure you never have to deal with this again. While I know business may have been down for many of you, I was happy to see a large majority were able to stay open and keep doing business.
The Next Phase: Reopening
The Federal Government set out an approach for reopening that provided guidelines which some states followed. Others made more cautious plans, while still others took the opportunity to oppress many struggling businesses with restrictions based more on fear than facts. I get that we are all learning through this. I do not suggest throwing caution to the wind, but I do think all voices should be represented and heard in a free society. I fear we have become complacent in allowing social and traditional news media define what is appropriate. I hope one day we can all feel free to speak our minds without hesitation and fear of retaliation.
Today, I am glad to hear many retailers are having an experience similar to Black Friday due in part to stimulus checks and pent-up demand, coupled with seasonal uptick—and, I believe, a desire to drive rather than fly this summer. Hopefully, we all experience this rush. It will go a long way to making up for losses suffered over the past couple of months. Stay safe and healthy. I look forward to seeing everyone in person at out next event!
Read the latest issue of Mobile Electronics magazine [Click Here]

Finding hope for our industry in this most critical time

by Chris Cook

Ask me what is on my mind and you may get an earful of what I believe and how I think things will play out. The reality: None of us knows how things will turn out. Right now, I am more interested in our future as a country and more specifically, as the mobile electronics industry. I am humbled and honored to serve as the president of the Mobile Electronics Association (MEA), especially at this period in our history.

At MEA, we are doing everything in our power to help mobile electronics specialty retailers sustain their businesses. We created as an effort to aggregate important information critical to our industry’s survival during this time. Please take a moment right now to review and let us know if there is anything more we can provide to assist you.

Education and Training Resources

Since this crisis started, we have been busy with meetings, webinars and gathering important resources to help the industry. Every Friday we meet with a group of industry leaders which includes manufacturers, distributors and other industry associations. During our meetings, we discuss the week’s events, learn from one another and consider ways as a group to sustain our industry during this crisis. I can say firsthand that if you are a retailer in this industry, your suppliers have your best interests in mind and at heart.

Another group we meet with weekly are sales representatives. They are on the frontlines and your best resource for information on the goings-on of your suppliers. They, too, lend their wisdom to the discussion of supporting the specialty retailer.

One of the positive results of this crisis is the near endless amount of education and training being delivered via webinars. The entire schedule can be found at under Education and Training Resources. If you are a supplier, we have a quick and easy link to submit your event and gain more attendees. Look for this website to become the new place for all things education and training—your best resource from the association that brings you KnowledgeFest!

MEA Webinars to Help You Through the Crisis

Since we launched this resource, MEA has provided hours of education to help specialty retailers through this crisis. Most notably, we have hosted several webinars on the Small Business Association Paycheck Protection Program (PPP) and Economic Injury Disaster (EID) Loan programs. These webinars and many more are viewable on-demand at

Just as important are the weekly MEA Retail Owner & Manager webinars that have covered topics such as: How to establish and maintain your business as an essential business, how to stay connected to your customers and community, how to create consumer-facing videos to keep your customers feeling safe when doing business at your retail location, and understanding the new sales process as we reopen our society. These important webinars will continue for the near future to assist our industry as we all learn together how best to adapt in this ever-changing environment. If there is a topic you feel we as your industry association should be teaching, please take a moment and contact us at the email provided on

Looking Toward the Future Together

MEA will continue to provide the latest and best information we can find to assist you in sustaining your business. We are committed to helping you strengthen your business as we move from stay-at-home orders to emerging with a new and focused purpose.

As you finish reading, I encourage you to look toward the future. A future that enables us to come together with a renewed purpose. Personally, I look forward to being together once again at a future KnowledgeFest event. I greatly miss seeing all of you and hearing the inspiring stories of how you learned and applied new knowledge gleaned from education workshops, manufacturer trainings, and some of my favorites, just hanging out with your peers at great networking events. Until that time comes, please stay safe and healthy. Also, let us know if there is anything we can do to help in any area of your business. Know that MEA is here for you as your Industry’s #1 Resource!

Read the latest issue of Mobile Electronics magazine [Click Here]

Identifying and Overcoming Negative Habits and Behaviors
In the face of these difficult times, what actions can we take today to work toward a brighter future?
Words by Jon Kowanetz
In a time not so long ago, many in our industry would leave their shops for a few days every few months to fly across the country to attend KnowledgeFest—spending a weekend in packed training seminars, shaking hands with strangers on a buzzing show floor and sharing drinks with friends at the hotel bar. Although it feels like much longer, it’s been under two months since the last time this semi-annual networking event took place, since I was last able to speak to my colleagues about a topic so near and dear to my heart.  
In February at KnowledgeFest Long Beach, I presented a class on...Read the rest of the story HERE.
North Andover, MA – May 5, 2020 – The Mobile Electronics Association to hold a webinar Thursday, May 7th at 4:00pm Eastern Time
KnowledgeFest Speaker and Mobile Electronics Sales Pro of the Year, Elias Ventura of Virginia based Safe and Sound Electronics. He will present:

Selling with Confidence: Remembering that you are the Expert

Do you know everything there is to know about all the gear you sell, but still find yourself selling the gear the customer wants, instead of what he really needs? Lack of assertive confidence during the sales conversation often costs you the sale, or worse, creates a dissatisfied customer. Join us to learn more about how to turn your knowledge into more dollars and bigger smiles. You ARE the expert.

This is meeting is designed for store owner, managers and sales professionals.

Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis

We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
Limitless Pursuit

Having built a solid foundation, LIS Audio is working toward eventually expanding into a second facility and adding additional categories to an already growing list of services.
Words by Rosa Sophia
In Spring Hill, Kan., LIS Audio—Limitless Innovative Solutions—continues to do business during the spread of COVID-19. The store is owned by business partners Justice Berry and Cameron Powell, who stated the shop is able to remain open because they provide essential services in the form of GPS trackers and ignition interlocks. Open since December 2016, the shop works on everything from custom audio builds to safety, and has extensive plans in place for expansion.
“We’ve had about a 30 percent increase in both clientele and profits, each year,” Powell said. “We’ve both been consistently growing our...Read the rest of the story HERE.

During an unprecedented global emergency, the 12-volt industry is coming together in mutual support to help keep employees and clients safe and healthy.

Words by Rosa Sophia

By mid-March, schools began closing in response to the spread of COVID-19, social distancing became the norm and restaurants that hadn’t closed offered takeout and delivery only. All major sporting events were suspended. Travel restrictions were put into place all over the world, and stay-at-home orders were soon to follow in various cities around the country. Mobile electronics businesses have responded by...Read the rest of the story HERE.

North Andover, MA – April 28, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 30th at 4:00pm Eastern Time
KnowledgeFest Speaker and noted Author, Tomas Keenan of Top Class Installations, Inc. presents:
No one talks about the fight to retain employees, and how they want to get out of the cycle of desperate decision making. No one talks about hemorrhaging money or the deep fears running a business can cause. Until now. Tomas Keenan eradicates confusion and the common yet secret fears every businessperson faces, using a proven and profitable method. After years of refining what works for his company, Tomas reveals the three main components of a properly structured vision and why they’re paramount to your success. This is the secret sauce that takes you from working too hard on the wrong aims to increasing your efficiency, establishing pipelines and turbo-charging your revenue. 

This is meeting is designed for store owner, managers and sales professionals.

Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis

We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]
North Andover, MA – April 23, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 23rd at 4:00pm Eastern Tim

Learn that in every selling situation, someone is leading, and someone is following. When the buyer leads, we give away too much information and get next to nothing in return. When the seller leads, we learn what the buyer really needs, and why, and then sell them the correct solution. In this workshop, you’ll learn how to know who’s in control, and comfortably and seamlessly become the leader to achieve more of the results you want.

Learn important marketing techniques to use while your business is closed or your customer traffic is reduced.

Learn how to stay connected to your customers and your community during this time of crisis.

This is meeting is designed for store owner, managers and sales professionals.

Join Chris Cook of MEA and our special guest speaker as we provide the marketing tools you need to navigate through the COVID-19 crisis

We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]


Join a Celebration of Life for Jay Kent Thursday, April 16th at 9:00pm Eastern Time Moderated by Mark Miller, Owner - Westminster Speed & Sound.
Register by [Clicking Here]

Tips to set you up for a good call:

  • Be in an area with little or no background noise.
  • Please use a good-quality camera if available.
  • Clear any items in the background to reduce distractions.
  • Position yourself to be in the center of the camera frame and refrain from distractions.
  • Have a light on to the front of you to light your face.
  • Use a high-quality microphone and position yourself close to it. And speak up and enunciate when speaking.
IMPORTANT: If you dial in using your phone, you must disable your computer microphone and speakers
15 Apr

Magazine Issue Feature: Strategy & Tactics

Wednesday, 15 April 2020
Strategy & Tactics for March 2020 - Rules of the Game
Learn why, when and how to set ground rules when selling.
Words by Kevin Hallinan
Salespeople often ask me to help them avoid the dreaded “think it over,” knowing it’s bad for business. They also tell me they don’t want to be pushy since they don’t appreciate being pushed by salespeople. However, they still need to be skilled at handling objection. So, what’s my advice?...Read the rest of the story HERE.
North Andover, MA – April 16, 2020 – The Mobile Electronics Association to hold a webinar Thursday, April 16th at 4:00pm Eastern Time.
Don't wait for the Nation to reopen to figure out how to market your business. Create your "Digital Business Card" TODAY!!
Learn from a couple of social media masters how to create high impact videos designed to make a lasting impression on your customers.

Understand the best ways to communicate that you and your business are prepared to take the extra care and time to thoroughly clean the vehicle prior to pickup. Also making your customer comfortable with your procedures for drop-off, pick-up, payment and demonstration of their purchase.

Learn important marketing techniques to use while your business is closed or your customer traffic is reduced.

Learn how to stay connected to your customers and your community during this time of crisis.

This is meeting is designed for store owner and managers and we will discuss what all this means for you and your business.

Join Chris Cook of MEA and our special guest speakers as we provide the marketing tools you need to navigate through the COVID-19 crisis.

We will take your questions and share knowledge to help everyone through this challenge.
Register by [Clicking Here]


07 Apr

March Issue Feature: What's Happening

Tuesday, 07 April 2020
What's Happening for March 2020 - Deep in the Heartland
10 Ways to Make Yourself a Better Salesperson
How can salespeople up their game? Top Sales Pros Jayson Cook, Amari Schwartz and Elias Ventura discuss strategies for self-improvement on the sales floor.
Words by Rosa Sophia
Amari Schwartz, who works in sales at Distinctive Ride in Wasilla, Alaska, said she first thinks of knowledge and qualifying the client when she considers improving sales. “I believe to be successful and efficient, a salesperson needs to have product knowledge, install knowledge and knowledge on consumers’ buying habits,” she explained. “I have seen a lot of sales lost because of lack of product knowledge. I have also seen an equal amount of money lost because of misquoted labor charges.” In 2018, Schwartz was named Sales Pro of the Year by Mobile Electronics magazine.
Elias Ventura of Safe and Sound Mobile Electronics in Manassas, Va.—who was named Sales Pro of the Year in 2016—stated that he always self-reflects on things he could be doing better. “There are times on the sales floor when I forget the most basic, key, ‘sales 101’ things I should be doing,” he said. “It happens to the best of us.”
#1. Qualify the Client - Schwartz said a salesperson can’t...Read the rest of the story HERE.
North Andover, MA – April 7, 2020 – The Mobile Electronics Association to hold a webinar on the CARES Act 2020 and the Paycheck Protection Program - Learn How to Access Your Share of the $2.2 Trillion presented by Hilb Group of New England on Tuesday, April 7th at 3:00pm Eastern Time.
In this session, Hilb Group's benefits attorney, Suzanne D'Amato, Esq.  will provide an overview of the Coronavirus Aid, Relief and Economic Stimulus Act of 2020 (CARES Act 2020) along with further details about the Paycheck Protection Program and how you can access some of the $340 Billion in forgivable loans that are available to help you defray payroll, benefits and operating expenses.
Register by [Clicking Here]
Suzanne D’Amato
The Hilb Group of New England -- Warwick, RI
SD MEA Webinar
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Suzanne D’Amato joined the company in 2015 as an in-house ERISA and Employee Benefits Attorney.  Suzanne assists Hilb Group clients in navigating legal and compliance issues relating to their employee benefit plans, including Affordable Care Act compliance.
Prior to joining Hilb Group, Suzanne served as General Counsel to a technology company in the recruitment advertising space, where she oversaw the development and administration of an OFCCP compliance solution and advised company executives on day-to-day legal matters.  Previously, Suzanne was an ERISA Associate in the Compensation and Benefits group of two New York City law firms, where her practice focused on employee benefits and qualified retirement plans, including the drafting, implementation, operation, and termination of plans; plan qualification; plan administration; and ERISA litigation involving the representation of multi-employer pension and welfare funds in benefit claim and collection actions.
Suzanne holds a B.S. in Health Systems Management from University of Connecticut and a J.D. from University of Connecticut School of Law. She is licensed to practice law in the State and Federal courts of Connecticut.

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