Swedesboro NJ -- ICE welcomes Custom Sounds and its president Mike Cofield to the ICE group of the nation's best retailers. Custom Sounds brings the ICE storefront count to over 135.Custom Sounds joins ICE15-store retailer Custom Sounds has joined In Car Experts Inc. Custom Sounds is known for being a great business but is also well-known for its industry leading President Mike Cofield. As a founder of the original MERA industry trade association Mike has been a vocal leader for retailers everywhere. ICE Executive Director Rob Elliott comments ICE is proud to have the Custom Sounds' team and Mike as an ICE member. Mike's retailing expertise is a rare find in the mobile electronics industry. Elliott continues As impressive as Mike's retailing knowledge is what impresses me most is Mike's willingness to share his know-how with others. ICE looks forward to appointing Mike to the ICE Advisory Board in the very near future. Mike Cofield states ICE truly represents the industry's finest retailers and retailers who are heavily engaged in their busineesses. I look forward to networking with retailers who share a similar business enthusiasm as myself.