Swedesboro N.J. - In Car Experts Inc. has launched a revised industry website designed to better reflect the current tone of its growing group. ICE has had many great accomplishments in its first full year of existence. Executive Director Rob Elliott comments ICE's initial website was designed to introduce the industry to ICE. This is no longer necessary as ICE has firmly established itself as the group of choice for the nation's best mobile electronic retailers and vendors. Elliott continues Since ICE is an 'invitation only' group the main function of the revised website is to provide both general information and public announcements regarding the group. All other web-based information is provided to members through ICE's online member's only community known as ICE-NET.