12-12-2016, EDMOND, Okla. — Petra Industries has announced the appointment of Jim Loden as Vice-President of Ecommerce Sales.

Joining Petra as Director of Business Development in February 2015, Loden brought with him years of executive experience delivering high growth results in prominent retail operations. In his new role as VP of Ecommerce Sales, Loden will be responsible for leading Petra’s ecommerce division to identify, cultivate and optimize market potential and sales opportunities. He will guide a well established team in managing existing ecommerce partners and develop new strategies to grow Petra’s ecommerce business.

“Jim is a great team builder and has exhibited tremendous energy and enthusiasm for driving sales performance,” said Tate Morgan, President of Petra Industries. “I’m excited to see him take on this new role and take our Ecommerce team to even greater heights.”

Prior to joining Petra, Loden was Vice President of Franchise Stores and Commercial Sales with Radio Shack. He also held executive positions with Comp U.S.A. and Golfsmith with P&L responsibilities for sales & marketing, operations, strategic partnerships, brick and mortar retail, as well as online and B2B sales.

“All business is about relationships,” said Loden. “I love working with customers and vendors and look forward to working more closely with a winning Ecom team at Petra. We’ll be focusing our efforts to drive sales every month, every week, every day and every minute!”

Loden is a graduate of Southern New Hampshire University and currently resides in Plano, Texas with his wife and family.

12-12-2016 -- The new Massive Audio MMA 104 & 124 Dual 4 Ohm subwoofers for 2017 are now shipping. Both 10- and 12-inch models can hold 1000w Max / 500w RMS continuous power. 

Both sizes use 4-layer aluminum, dual 4 Ohm 2.5-inch ESV Voice Coils with an Aluminum Former. Each model uses 70oz Y30 Strontium Ferrite Magnets that are bolted into solid stamped steel baskets. Poly Cotton spiders hold woven round high powered tinsel leads and the non-pressed paper cones are Double Red Stitched into EROM Foam surrounds.

All this technology allows the MMA subwoofers to perform at up to 1K in a sealed box as small as .9 Ft3 (MMA 104).

MSRP:

$169.95 MMA104             Dual 4 Ohm      1000MAX               500RMS

$189.95 MMA124             Dual 4 Ohm      1000MAX               500RMS

To see these products in person, visit the Massive Audio Booth at CES 2017: BOOTH 5806 NORTH HALL, LOS VEGAS CONVENTION CENTER JANUARY 5th – 8th 2017

For more information please contact Massive Audio: This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the website: http://www.massiveaudio.com.  

DroneMobile Becomes the First Connected Car Platform in the 12-Volt Industry to Offer Monthly Renewing Plans

December 7, 2016 – (SEATTLE. WASHINGTON): Firstech, makers of Compustar and Arctic Start remote start and security systems, has announced that DroneMobile users can now subscribe to monthly plans for DroneMobile connected car services, which include smartphone car control and GPS tracking.

DroneMobile plans are available at four levels of service: Basic, Premium, Business, and Business Plus, each of which offers different levels of control, tracking, and reporting features. Plans start at $5.99/month, and the company offers up to 20 percent in savings when users purchase any of the prepaid yearly plans, which are available in term-lengths of 1, 2, and 3 years.

“Prior to the availability of monthly plans, customers had to pay upfront for hardware, labor, and a year of service in order to enjoy their DroneMobile systems,” shares Firstech’s marketing director, Justin Lee. “Now, for a monthly payment that’s cheaper than Netflix, DroneMobile users can remote start their vehicles during the winter with a little more cash in their pocket for the holiday season. DroneMobile is the only connected car service in the industry that can make that pitch.”

DroneMobile plan pricing and authorized retailer locations can be viewed at www.dronemobile.com. DroneMobile systems can be purchased and installed at over 2,500 retail locations across North America, including Best Buy.

EDMOND, Okla. — Petra Industries is partnering with Battery-Biz to distribute its exclusive line of Duracell® automotive accessories.

Founded in 1988, Battery-Biz is a supplier of premium power accessories and has been a licensed Duracell partner since 2003. The company manufactures a complete line of vehicle power accessories under the Duracell brand ranging from inverters to jumper cables and more. Products are enclosed in environmentally friendly packaging as opposed to traditional clamshell cases.

"As the demand for devices charged through a USB cable grows, so does the increasing consumer need for dependable charging solutions. We are very pleased to carry this line of accessories from the brand that's 'Trusted Everywhere,'" said Tate Morgan, Petra President. "These products are cleverly designed, user-friendly and heavy-duty. We expect this partnership will deliver terrific benefits to many of our dealers as well as the consumers who buy them."

"Consumers are in need of efficient, dependable portable power," said Bob Jacobs, Duracell marketing director, North America. "Duracell products provide consumers with the power solutions needed to stay connected to their mobile devices."

For more information about Petra or Bettery-Biz products visit www.petra.com

HARMAN partners with Navdy for exclusive rights to sell co-branded, aftermarket heads-up display device to automotive OEMs, specialty auto/audio and select mobile carrier channels globally.

12-6-2016, STAMFORD, CT -- HARMAN has announced that it will offer an aftermarket Augmented Reality (AR) Driving Device to automotive OEMs through a strategic partnership with the first aftermarket heads-up driving (HUD) device, Navdy. As part of the agreement, HARMAN will have exclusive rights to distribute the new co-branded aftermarket Navdy with HARMAN device to automotive OEMs, specialty auto and audio channels as well as select mobile carriers globally.

Introduced last month, the new Navdy product projects both mobile application information and car data information directly over the road allowing drivers to Look Forward© while Staying Connected©. The aftermarket HUD solutionleverages AR technology to project car, phone and music information directly in the driver's line of sight, creating a new type of driving experience that is both safe and satisfying.

The initial offering will be a co-branded Navdy with HARMAN aftermarket device combining the innovative Navdy technology with the strength of the HARMAN brand. In January of 2017, the aftermarket device will be available direct to automotive OEM customers globally and to consumers in North America through well-known specialty auto/audio outlets. Product bundles with synergistic HARMAN products such as the JBL® Trip will also be made available in select markets.

“We are pleased to partner with HARMAN, which brings a wealth of experience across brands, technology and global networks that will expand our reach. The product is available in North America with plans to extend to Europe, Asia and South America. The Navdy with HARMAN device joins a number of automotive aftermarket product innovations from HARMAN’s well-known brands like JBL,” according to Doug Simpson, founder and CEO of Navdy.

Navdy's breakthrough user interface projects a transparent image on the road ahead and incorporates advanced software that lets drivers interact with their smartphones hands-free using hand gestures to accept calls and respond to messages. Having maps, calls, messages, notifications, music, and car information projected directly over the road results in a safer connected driving experience. The augmented driving device software is also tightly integrated with the OBD-II interface of the car allowing access to important car information such as speed and fuel level on the transparent screen.

“Consumers today are keenly aware of the risks posed by distractions due to mobile texting and phone calls while driving. They want products that make the connected car experience safe while increasing driver satisfaction. These are two reasons why Car Toys is seeing tremendous growth in Driver Assistance products and why solutions that reduce distracted driving are resonating powerfully with consumers. There is a lot of pent up demand for a robust HUD solution and we are extremely excited about HARMAN’s entry into the aftermarket category – especially with the powerful Navdy with HARMAN product. We are looking forward to offering our customers a product that makes driving safer and drivers happier,” said Jim Warren, vice president, merchandising & marketing, Car Toys.

According to a recent IHS Markit survey, consumer demand for HUD technology is rapidly increasing. The survey found that 55 percent of new car intenders in the U.S. would like to have or desire to have HUD technology in their next car. Technology like Navdy is well-positioned to meet the demands of the growing market.

“HARMAN is known for setting the standard for solutions that improve the in-car driving experience. From automotive audio to embedded infotainment to aftermarket devices, HARMAN has pioneered the introduction of innovations that make driving safer, more enjoyable, and more secure. HARMAN’s partnership with Navdy to co-brand and distribute the new Navdy device follows this tradition by being the first to introduce to our automotive channel a heads-up display solution that offers an impressive feature set,” said Sanjay Dhawan, president, HARMAN Connected Services. “This new relationship broadens HARMAN’s portfolio of solutions for the automotive aftermarket, which is a $2.7 billion market and growing, to address consumers’ desire for a safe and convenient use of smartphone applications. We’re looking forward to working with Navdy to explore additional opportunities that leverage our joint expertise in software functionality and hardware design in automotive.” 

Those interested in learning more about the Navdy with HARMAN device can view a video here and access product and purchasing information here. 

Clearwater, FL (December 6, 2016) – Today, AAMP Global, manufacturer of in-vehicle technology, announced the global launch of its brand EchoMaster, vehicle safety for consumer and commercial drivers, and expanded product, sales and marketing resources to support the success of EchoMaster authorized dealers.

 “There is no bigger global growth opportunity for AAMP right now than safety,” explained David Klatt chief executive officer of AAMP Global.  “We have the right to win in this category with our overwhelming product suite, targeted marketing strategy, the fusion of PAC and EchoMaster, and a robust organizational commitment to hyper invest in this category.  This launch includes a comprehensive line that meets the needs of commercial and consumer drivers today, with an aggressive product roadmap to follow that will include the leading edge technologies of tomorrow.”

Over 300 Global Solutions

In a world where road accidents are commonplace, consumers and commercial customers alike are looking to reduce risk, increase safety, and protect their investments. EchoMaster provides a full range of safety solutions to include blind spot cameras (for front, rear and side use, with multiple mounting options available), monitors, sensors, DVRs and dash cams.  The range includes universal solutions as well as vehicle-specific.  Whether you are reversing the family car or guiding a fleet of vehicles, EchoMaster is always right beside you, offering a high-quality range of trusted safety solutions for any situation.

Protected by EchoMaster, Integrated with PAC

The most effective driver assistance technology needs to be as easy to use as possible, with minimal intervention from the driver.  Which is why AAMP has combined forces with two of its Power Brands: EchoMaster and PAC.  These integrated safety solutions add important safety features, while seamlessly integrating that technology into the overall driving experience. EchoMaster’s line of integrated safety solutions leverages PAC’s 40 years of vehicle integration experience delivering vehicle-specific solutions that add safety without compromising the OEM look or experience.

New Website & Retail Merchandising Packages to Support Authorized Dealers

With the brand re-launch comes a new and improved website: EchoMaster.com.  Featuring a vehicle fit finder, improved product information, and a Dealer Tools section.

“There is an increasing demand for aftermarket safety technology from consumers, many of our retail customers are already in the safety space while some are brand new to it.  Our goal is to make it easy for dealers to either enter the space, or increase their success within this growing category,” explained Marie Still, chief marketing officer of AAMP Global.  “When developing the brand, we took the time to reach out to consumers, understand their buying patterns and needs, and we have developed informative packaging and high impact in-store displays based on what we found.  Our authorized dealer packages include turnkey retail solutions that allow our customers to transform their retail environment with an effective experience that draws the consumers in to the category and then walks them through the path to purchase.”

In addition to consumer focused packaging and displays, EchoMaster dealers have access to content to support their own multi-channel marketing efforts, including pre-canned social media content, graphics, consumer collateral and more.

Organizational Structure with a Focus on Safety

To support growing and evolving EchoMaster’s global safety line, the company has committed dedicated additional product, sales and marketing resources.

Shaun Findley, AAMP’s vice president/general manager of global Safety, Connectivity and Audio will continue to lead the product development efforts for EchoMaster. Reporting to Shaun and leading our safety efforts globally will be senior product manager, Augustin Leung.  Augustin started with AAMP early in 2016, after many years at Clarion Corporation.  Augustin’s experience at Clarion, and then previously with Magellan GPS, Myron Davis, and working in marketing at Scion and Toyota, equips him well for this role.  Product planning and development has been a key part of his career involving navigation, telematics, multimedia and safety products.  Aileen Alhambra (Safety Product Manager located in Corona), Nathan Pearce (Safety Product Manager in the UK) and Mark Fesmire (Sr. Product Development Engineer in Corona), will all be reporting to Augustin.  Aileen is an Electrical Engineer from California Polytechnic University and has been with Rosen for 11 years in product development for safety (EchoMaster) and infotainment (Rosen). Nathan Pearce, brings 20 years of 12-volt industry experience through AAMP, Armour Automotive and prior installation engineer positions. Mark Fesmire, joining AAMP in early 2016 brings 18 years of experience with head unit products coming from Kenwood/ JVC and Fujitsu Ten / Eclipse.

“Over the past year we’ve been working diligently behind the scenes to combine three world class safety brands,” said Shaun Findley VP/GM at AAMP Global.  “We now have the right brand, the right structure and the right product suite to continue to innovate the vehicle safety technology space.  With the foundation in place, our product team is now focused on executing on an already robust product roadmap, developing leading edge, high quality safety solutions for consumer and commercial drivers.”

In addition to the expanded product development support, sales and marketing have ramped up their resources with field training and sales support from Team Phantom, and a newly implemented technical sales team headed by Brad Chapple, director of sales at AAMP, and co-founder of Intraphex.

The Technical Sales team will be filled by Matt Bradley, who comes with 15 years of experience through Rosen and Don Zaney bringing 24 years of experience through AAMP and Intraphex.  These roles are critical to the future development of this business, driven by a category of products and channels requiring a higher technical skill set.  

"We always strive to provide an unprecedented level of service for our retail partners,” said Scott Forst senior vice president of sales.  “To do that, we need to have in-field support, providing technical training, and available to assist our customers in any way that they need.  The combined forces of our inside sales team, Team Phantom, and the newly implemented technical sales team, will allow us to deliver personalized training and support, especially in the area of safety, ultimately driving the success of our partners.”

Leading the EchoMaster brand efforts will be Phyliss Robbins who will assume the role of senior global marketing manager.  Phyliss’s prior experience at Griffin Technology and the Adidas Group will set her up to be successful in the effort to raise global awareness and to further grow the EchoMaster brand. She will also focus on delivering tools and content to assist authorized dealers on sell through and their own marketing efforts.

For more information visit EchoMaster.com or Facebook.com/EchoMasterProducts

To become an authorized dealer email This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

RESEDA, Ca. (December 5, 2016) – Crux Interfacing Solutions announced that it is releasing the VIMMB-85P. The OBD Video in Motion programmer is for the 2017 Mercedes Benz E-Class with the new Comand NTG5.5 Infotainment System with 12.3” monitor.

Rich DeSclafani from CRUX stated “The new OBD line of Video in Motion and Backup Camera programmers we are releasing really highlights how CRUX is pushing the development envelope in this category. We are leaving behind the old and antiquated CAN-BUS FILTERING Technology to usher in this new era of easy and profitable OBD Programming interfaces.”

All new products will be on display @ CES 2017 BOOTH #7709.

PRODUCT LINKà VIMMB-85P

VIMMB-85P FEATURES:

• Plug & Play activation via the OBD II port
• Easy and time-saving 30-second coding procedure
• No need to remove the radio
• Retains functionality of Factory-installed Navigation System for passenger access at anytime
• Allows onscreen access to Factory Bluetooth Keypad at anytime
• Allows for Navigation Destination Address Entry at anytime
• Designed for OEM equipment only

VIMMB-85P COMPATIBILITY:

             Comand NTG5.5 Radio 12.3”

               2017 Mercedes Benz E-Class w/12.3”               

LONG BEACH, CALIF., December 1, 2016 (MEDIAWIRE) – KENWOOD announced it has shipped the eXcelon DDX394-SAT, a multimedia receiver suited for double-DIN applications. The 'SAT' in the model number denotes the inclusion of a SiriusXM® SXV300 satellite radio tuner and antenna. This bundle is only available to authorized KENWOOD retailers in the contiguous 48 states.

The eXcelon DDX394-SAT (MSRP $520) provides end users with a customizable 6.2-inch resistive panel touch interface, enabling access to multiple entertainment sources with a single press. As a standalone multimedia center, the head unit provides broadcast radio, SiriusXM satellite radio (subscription required) and CD or DVD playback. Bluetooth®, in addition to onboard controls for iHeartRadio, Pandora® Radio and Spotify®, expand the selection to feature stored and streaming content from a wirelessly connected, compatible iPhone® or Android™-powered smartphone.

"The DDX394-SAT defines the meaning of 'bang for your buck’ and provides a solid value-add proposition to fight category killing price erosion," said Tony Mercado, marketing manager for the KENWOOD brand. "It gives drivers a full suite of entertainment options, both built in and through their smartphones. Plus, it saves them the trouble and expense of purchasing a tuner to hear their favorite SiriusXM programming."

Customers purchasing the DDX394-SAT can contact SiriusXM to take advantage of the “Never Miss a Beat” offer, which gives them the first three months of SiriusXM’s “All Access” subscription. (For offer details visit www.getsiriusxm.com/offers/3monthsfree). The “All Access” package is SiriusXM’s most extensive offering and includes a wide variety of commercial-free music, plus live sports, world class talk programming, comedy and more. All-Access subscribers also get access to SiriusXM programming outside the vehicle on the SiriusXM app and online at siriusxm.com. SiriusXM features on the DDX394-SAT include: Pause, rewind and replay up to 60 minutes of content while listening to satellite radio; start songs from the beginning when tuned to any favorite music channel using TuneStart™; and scan and select songs on favorite music channels with TuneScan™.

Safety and integration figure well into the feature list of the DDX394-SAT. It includes inputs for rear and front / side camera views and shows a helpful distance overlay when the vehicle is backing up. The Bluetooth functionality supports hands free calls and phonebook access, and up to two phones can be actively connected simultaneously. Connected smartphones charge through the USB port, and phones that include Android Rapid Charge are supported.

A powerful internal amplifier (50 watts x 4 max) and three sets of 5-volt pre-outs allow the DX394-SAT to fit many system configurations. Audio is enhanced with a 13-band equalizer, time alignment controls and high-pass / low-pass filters.

The DDX394-SAT is further expandable to monitor vehicle information though the iDataLink Maestro interface (sold separately), or allow backseat passengers to control the content with the KENWOOD Remote App, available through the App Store or Google Play. For more information, visit www.kenwood.com/usa.

EDMOND, Okla. — Petra Industries, a consumer electronic industry accessory maker, has expanded its product offerings with Barska® products.

For over two decades, Barska has been delivering products to customers all over the world. As a worldwide sport optics company, Barska offers a line of sport optics products ranging from binoculars, riflescopes and spotting scopes to telescopes. In addition to its optical technology products, Barska delivers security solutions including biometric safes and its own line of Metal Detectors called Winbest®.

“Our outdoor category is growing rapidly and with the addition of the Barska products, that trend will continue,” said Tate Morgan, Petra President.

Petra has added more than 20 Barska SKUs to the lineup including monoculars, binoculars, scopes, metal detectors and will soon be adding biometric safes. For more information about these and other Petra products visit www.petra.com.

RESEDA, Ca. (November 30, 2016) – Crux Interfacing Solutions announced a new Backup Camera Interface for late model GM vehicles that programs through the OBD II port. 

Rich DeSclafani from CRUX stated, “This new interface just like our other OBD Programmers provides expeditors and retailers a quicker, easier and more affordable way to add rear camera to new GM vehicles."

PRODUCT LINKà  GM MyLINK RVCGM-80I

RVCGM-80I FEATURES:

• Plug & Play activation via the OBD II port
• No dealer programming required
• Easy and time-saving 30 second coding procedure
• Quick RCA connection into the factory harness

            RVCGM-80I COMPATIBILITY:

CHEVROLET/GMC VEHICLES WITH:

MyLink Radio with 8” color screen (RPO Codes IO5 and IO6).

               2014 – 2017 Avalanche

                2014 – 2017 Corvette

                2014 – 2016 Impala

                2014 – 2016 Silverado

                2015 – 2016 Suburban

                2015 – 2016 Tahoe

              2015 – 2016 Canyon

                2014 – 2016 Sierra

                2014 – 2016 Yukon

11/29/2016 - Coral Springs, Florida -- NAV-TV, a manufacturer of OEM integration and safety products for the automotive aftermarket, announces the release of the Bentley HUR V1. The Bentley HUR (head unit replacement) V1 is a complete radio replacement solution for 2004 – 2011 Bentley Continental, GT, GTC and Flying Spur vehicles, allowing the installation of an aftermarket double-din radio while maintaining all factory features.   

The Bentley HUR V1 is 100% plug-and-play and includes everything needed to replace an outdated or defective factory Bentley radio. It digitally interfaces with the factory amplifier to ensure premium Bentley sound quality while requiring no rewiring, expensive custom labor or additional aftermarket equipment. The front fascia of the Bentley HUR V1, with its easy to read display and ergonomically pleasing controls, retains all the convenience and HVAC functions that were once controlled by the factory radio. Furthermore, the included steering wheel control for Alpine, JVC and Kenwood radios ensures safe operation of the radio without taking eyes off the road or hands off the wheel. A video of the Bentley HUR V1 may be viewed at https://www.youtube.com/watch?v=9wop8WOPEHs or https://navtv.com/products/NTV-KIT783/bentley-hur.html.

Pre orders are currently being accepted for the Bentley HUR V1 (SKU# NTV-KIT783) which will begin shipping on December 12th, 2016. For more information on the Bentley HUR V1 radio replacement kit, or our existing line of over 780 other integration and safety products, please contact your NAV-TV sales representative at  (866) 477-3336  (USA and Canada toll free) or (561) 955-9770 (International), or email our sales staff at This email address is being protected from spambots. You need JavaScript enabled to view it.

Montebello, CA November 16, 2016 – Soundstream has announced the Street Hopper Bluetooth portable speaker system. The device will stream music for hours from any Bluetooth device card, USB, 3.5mm Aux and other inputs. Street Hopper gives a full Multi-Color LED light show, with a variation of programmed light displays. All controlled via the front panel, remote control or Street Hopper Smartphone App.

The free Street Hopper app is available from the Apple App Store or Google Play Store. The app gives full control of the Street Hopper features via Bluetooth connection. Users may control the source, volume and EQ levels. Change the LED lighting to any color and light profile to set the mood. Music playback can be done from a music library or USB. The Street Hopper is fully portable and designed to go anywhere with features like the Microphone and Guitar input for those plug and play moments.

The Soundstream Street Hopper comes in two models: Street Hopper 8 and Street Hopper 6 featuring 8" or 6" woofers. The Soundstream Street Hopper contains the additional following features:

• Nylon shoulder carry strap with quick release
• Cigarette plug charger and AC charger
• Remote Control
• Preset & Custom Lighting Profiles
• FM Radio Station Selector w/15 Presets
• USB Input for MP3 Music Playback from Flash Drive
• Compatible with Street Hopper Smartphone App
• Rechargeable Lithium Battery for up to 10 hours of Playback

For further product info: http://www.streethopper.com/

Mobile Electronics, 12-1-2016 -- Having natural talent is seen by many to be a blessing. Some people have athletic prowess and capabilities that far surpass their peers. Some with high IQs exceed expectations in fields like math and science. Others, like Jag Rattu, naturally excel at sales. But if you ask him, it takes much more to make his business—Audio House in Napa, Calif.—a profitable enterprise.

"When we started, it was just me and two other installers. They worked their butts off," Rattu said. "The store was open six days a week. I worked every day, all the time to get the store running. Getting inventory in the computer took forever. There was a lot of stuff I had to deal with."

Since opening his store in July of 2006, Rattu has found ways to increase revenue and grow his customer base. By using his gift for gab and years of 12-volt industry knowledge as a base, Rattu won over customers with his welcoming, non-pressured approach to each sale, and by reaching out to local businesses to build a community eager for new technology.

"We had to advertise and get our name out there,” Rattu said. “Now we're doing 10 to 15 cars a day. Every year we add something else."

Today, 30 percent of the shop's business is window tinting with the other 70 percent spread amongst all mobile electronics categories, primarily car audio.

"All those Carplay stereos from Alpine and Kenwood are the hottest things right now. Selling like hotcakes. JL Audio stealth boxes were previously really hot," Rattu said. "When I was younger we used to build a lot of boxes. We still do custom work, but there are so many applications for enclosures nowadays."

When custom enclosures were the norm back in the 1990s, Rattu was still in school, graduating high school in 1997. While he wasn't an installer, Rattu always had a passion for quality sound systems and good music. He would carry those two elements with him after high school once he got his first job at a local car audio shop.

"I didn't know any brands. I knew cars, loved music, but didn't know too much about car audio," Rattu said. "The first thing I did was introduce myself to installers and started asking questions. The OG salesman took me under their wing. I was so blessed."

After working at Monet Car Audio for a year, Rattu was promoted to store manager when the manager got sick. After running the store for a week, Rattu brought up the sales numbers significantly and caught the attention of the general manager who offered him a full-time position at another of the company's chain stores. He dropped out of college and continued his path as a manager.

After a few years of managing a store and reading management books, Rattu realized he wanted to become a business owner, so he went back to school and earned a business degree. During that time, he changed shops and moved across the bay to work full time for Auto Haus, a four-store chain. Eventually, he bought one of the company's stores and renamed it Audio House.

The building is comprised of 4,800 total square feet. The installation facility consists of a six-car garage in back, a two-car garage on the side of the building for window tinting and a fabrication room with a variety of tools and templates for custom work. The showroom is traditional, with product and displays filling all space, which is deliberate given Rattu's philosophy for a customer's first impression.

"My goal is, when a customer walks in the store, they want to buy something here. There are no empty holes," Rattu said. "I want to make sure my customers can hear this stuff. At the same time, they can see it. If you can't see it, how are you going to buy it."

Read the rest of the feature HERE. 

RESEDA, Ca. (November 28, 2016) – Crux Interfacing Solutions announced that it is releasing a new Backup Camera Interface for new Porsche vehicles with the PCM4 Connect radio.

Rich DeSclafani from CRUX stated “Another new product from CRUX! We are very excited to be able to continuously roll out new products that are constantly raising the bar for OEM Integration. We have more products coming in a steady stream leading up to CES. Although we are releasing this aimed at the new Porsche PCM4 Radio this interface is cross platform compatible with AUDI and VW also.”

PRODUCT LINK PORSCHE à  PORSCHE PCM4 RVCPR-66K

PRODUCT LINK AUDI/VW à  AUDI/VW RVCAD-81K

        RVCPR-66K/RVCAD-81K FEATURES:

• DYNAMIC LINES MATCH OEM LINES
• FRONT CAMERA INPUT/AUTO FRONT CAM FEATURE
• 12V POWER OUTPUT FOR CAMERA
• PLUG N’ PLAY
• CROSS PLATFORM COMPATIBILITY AUDI/PORSCHE/VW

       RVCPR-66K/RVCAD-81K COMPATIBILITY:

       PORSCHE VEHICLES WITH:

               PORSCHE PCM4 CONNECT

                  718 – 2017+

              911 – 2017+

                 CAYENNE – 2017+

                 MACAN – 2017+

                PANAMERA – 2017+

                    AUDI VEHICLES WITH:

                 MIB MMI Navigation plus mit MMI touch (7”) 

                MIB MMI Navigation (7")  

               MIB MMi Navigation (8”) * A6/A7 ONLY

                A3 - 2013+

               A4 - 2016+

               A6 - 2016+

               A7 - 2016+

              A8 - 2016+

              Q7 - 2016+

       VW VEHICLES WITH:

             MIB (I/II) high system:  MIB Discover Media (8")   

             MIB (I/II) middle system:  MIB Composition Media (6.5" / 7")

             MIB (I/II) low system:   MIB Composition Color (5.8”)  

            GOLF7 - 2015+

EDMOND, Okla. — Petra Industries, an accessory manufacturer, has announced the appointment of Robin Waters on as Vice-President of Finance.

In October 2015 Waters joined Petra as the Director of Finance and brought with her years of experience in senior finance positions including an extensive financial background and has shown steady leadership throughout her departments. In her new role as Vice-President she is responsible for providing leadership to Petra’s various departments within finance including: accounting, finance, budget processes, multi-state sales and use tax and credit underwriting. 

“Robin has an excellent track record of building teams and working across departments to meet financial objectives,” said Patrick Jones, Executive Vice President and Chief Financial Officer of Petra Industries.  “We believe Robin is ideally suited to provide the leadership needed to support the long term growth of Petra”.

Waters graduated from East Central University with a Bachelor of Science in Accounting and from Oklahoma City University with a Master of Business Administration with a focus in Finance.  Waters is also a Certified Public Accountant licensed by the state of Oklahoma.

11-21-2016 -- Another exclusive MECP Masters Appreciation Dinner occurred November 3rd during the 2016 SEMA Show in Las Vegas. The annual MECP Masters Dinner has become a “can’t miss” event for up-and-coming leaders in the aftermarket automotive electronics industry. With a new venue, Gordon Biersch Restaurant, and many new manufacturer and sales rep partners – the 2016 event was one of the best Masters Dinner yet.

Nearly 30 people in all attended the event. MECP Master Installation Technicians and their spouses, as well as industry guests from manufacturers such as Sony, Orca, Audio Control, AAMP Global, Metra and several sales rep firms. During the dinner, MECP awarded several achievement prizes and giveaways for the technicians in attendance. This year the bounty of prizes were generously furnished by Sony, Audio Control, Bojo Tools, CTA, Focal America, Heise Lighting, Mobile Solutions. Everyone was well fed and had a great time getting to know each other, or catch up with friends and industry colleagues.

Each Master technician in attendance received these exciting gifts from generous MECP supporters:

• Sony Notebook/Journal
• Audio Control, Focal and Mosconi T-Shirts
• Numerous Bojo Premium Pry and Scrape Tool Sets
• Audio Control and Focal T-Shirts
• iSimple Smartphone Charging Cable
• CTA Pens, Aluminum Luggage Tag and USB Wall Plug
• CTA/CES Stainless Steel Water Bottle

MECP achievement prize winners:

• Very First in Attendance to become MECP Certified: Bill Repicky (Metra/Heise). Bill became MECP Basic certified back in September 1994, over 22 years ago. Bill won a Sony MEX-MB100bt head unit.

• Longest Continually Master Certified in Attendance: Josh White (Firstech/Compustar). Josh has been an MECP Master since February 2008 and now works as a Technical Support Specialist. Josh won a Sony MEX-MB100bt head unit.

• Longest Continually MECP Certified in Attendance: Bryan Safford (Best Buy). Bryan has been an MECP Master since February 2009, but has held MECP certifications continuously without expiration (or having leveled-up) since July 2004. Bryan won a Sony MEX-MB100bt head unit.

• Leadership Award: Jeff Meece (Meece Car Audio). Since becoming Master certified in 2008, Jeff has opened and grown a successful independent retail business with many employees to manage and positively influence. Jeff won a Heise LED light bar, Focal ear buds and a Focal pry tool set.

• Entreprenuer Award: Jim Smyka (IDEA Solutions). Since becoming Master certified in 2006, Jim has started an expeditor-focused installation business as well as a few other businesses including his t-shirt company Warhole Designs. Jim won a Heise LED light bar, Focal ear buds and a Focal pry tool set.

Additional fantastic giveaway prizes at the MECP Masters Dinner included:

• Audio Control LC-4.800 Amplifier
• Focal Ear Buds
• Heise LED Light Bars
• Mobile Solutions PT9A and PT2 Polarity Testers
• Phoenix Gold RX65CX Coaxial Speakers
• Sony MEX-MB100bt Head Units
• A Sony RSX-G59 Digital Media Head Unit
• Stinger SPX 350.2 Micro Amplifiers
• Installation Technician T-shirts from Warhole Designs

MECP recognized Kris Bulla and Pete Daley as exceptional proctors who have been responsible for delivering many MECP exams throughout 2016 where retailers in their respective regions request a proctor. The two men are some of MECP’s greatest evangelists. Finally, MECP also took time to recognize the MECP Facebook group’s incredible growth and success which is administered/monitored by Master technicians Michael Abeita, Kris Bulla and Rick Costello.

For making the annual Master’s Dinner an extreme success, MECP would like to thank all the technicians, spouses and supporting companies who participate. When one looks around at these dinners, it’s clear that many current and future industry leaders are positively influencing the technical skills and career path of the 12 volt Installation Technician through their connection to MECP. The future is bright and technical knowledge is not going out of style in the aftermarket electronics category. If you’re an MECP Master, consider joining MECP at next year’s event in Las Vegas!

New intelligent bass compensation circuit available in a wide range of car and home products including the award-winning AudioControl DM-810 digital signal processor

Seattle, WA, November 17th, 2016 – AudioControl® (audiocontrol.com) has been awarded a patent (U.S. Patent # is 9,225,305) for its innovative AccuBASS technology for both automotive and home audio applications.

AccuBASS technology has been designed to give listeners a highly accurate representation of the low frequency range (50 Hz to 125 Hz) of any recording and is featured in several AudioControl products including the newly launched DM-810, the latest in digital signal processing for OEM automotive sound systems, and a CTA Innovations Award Honoree.

In the majority of factory installed automotive sound systems, bass content is automatically reduced by circuitry in the audio electronics as volume is increased by the listener to reduce stress on the speakers. The AccuBASS circuit is an unprecedented smart technology that has been designed to seamlessly apply bass compensation only when required in order to restore the bass to its proper level within the recording. This provides aftermarket car audio retailers with a system upgrade path while retaining the car’s factory radio and related audio electronics. The AccuBASS technology remains true to the bass content in the original recording, activating only when it senses that the bass in the factory system begins rolling off. As a result of this patented engineering achievement, listeners can now enjoy smooth, accurate bass response at all system volumes. AccuBASS technology can also be used in an “always on” mode to enhance the low frequency performance of any sound system, making this technology a versatile and highly valuable tool for any system designer/installer.

“AccuBASS brings AudioControl-engineered and patented dynamic bass compensation capability to our worldwide network of dealers, giving them an elegant solution to the challenge of bass-deficient factory car audio systems,” explained AudioControl CEO Alex Camara. “Now consumers can enjoy rich, dynamic bass the way artists intended as AudioControl makes AccuBASS available in a wide array of our car and home products,” Camara added.  

HAUPPAUGE, NEW YORK – NOVEMBER 21, 2016 -–VOXX Electronics Corporation (VEC), announced that the new and improved12.1-inch Advent Overhead is now shipping. The newest addition to the Advent Mobile Video product line up features an all-digital design with enhanced cosmetics and expanded connectivity options for all smart devices. The backseat keeps getting better with a growing product assortment delivering unlimited content delivery options.

The ADVEXL12A Overhead Monitor system features a 12.1-inch high-definition digital LED backlit monitor that delivers a vibrant picture with a resolution of 1280 x 800.  This new system offers expanded connectivity options for all smart devices with hidden connectivity for optional wired and wireless accessories that allow for content streaming (optional connectivity accessory HDH12 or WM1 required).  Additionally, this system features built-in 100 channel FM transmitter with the ability to hardwire (hidden FM out for connection of optional FM relay box FMDIRB), dual channel IR headphones, user accessible USB reader (with charging support) and user accessible HD inputs for smart devices (smartphones, tablets, SmartTV sticks), selectable M1/M2 operation, A/V inputs and outputs and DVD with auto-on and last position memory.

“VOXX has been a leader in rear seat entertainment for over 15 years and we’re committed to developing new and innovative ways to enhance the backseat experience for passengers as new technologies evolve.  Today, the ability to access content from anywhere, on demand, is one of the most desirable features a video system can offer, especially now that many vehicles come through with Wi-Fi to enable connectivity to an unlimited source of content and gaming options,” said Aron Demers, Senior Vice President, VOXX Electronics Corporation.  “Our system provides backseat viewers with unlimited content options from any device through certified HDMI/MHL inputs as well as wireless connectivity options delivering high-definition audio and video content to the monitor while still being able to utilize the use of the DVD.”

Optional accessories are available to expand connectivity options to the Advent Overhead Monitor:

12’ HDMI/MHL/USB Extension Harness (HDH12) provides a wired content streaming option allowing content to pass from a smart device to our enable systems.  In addition to standard “user accessible” HDMI/MHL and USB inputs, these new systems allow for “hidden” smart device connectivity via the HDH12.  The extension harness with a finished connector end can replace an existing 12v socket in a vehicle or can be cut-in to add HDMI/MHL connectivity and charging support.

SmartStream Module (WM1) provides users the ability to stream content wirelessly from a smartphone or tablet to compatible VOXX Mobile Video systems.  This module was designed to receive over the air updates through the users Smart device as new operating systems are released from Apple and Android to ensure performance free operation.  Note: Not all mobile apps allow wireless content streaming due to copyright restrictions.

Game Pack Module (MVGP1) provides users the ability to add gaming to the system with (54) 32bit games.  This module comes equipped with two game controllers and a plug-n-play module that plugs directly into the control box.

The ADVEXL12A comes with interchangeable Black, Pewter and Shale trim rings and universal snap on bezels.  Mounting brackets and hardware is also included.

The ADVEXL12A is available now for an MSRP of $799.99.

For more information about the Advent Overhead Systems please visit: www.adventproducts.com.   

 The Advent brand is marketed by VOXX Electronics Corporation, a wholly-owned subsidiary of VOXX International Corp., (NASDAQ: VOXX).

 For more information on becoming a VOXX Electronics Dealer in the US, please visit: www.voxxelectronics.com/become-dealer

RESEDA, Ca. (November 21, 2016) – Crux Interfacing Solutions announced today that it is releasing an industry-first Backup Camera Interface for new Audi and Volkswagen vehicles that programs through the OBD II port.

Rich DeSclafani from CRUX stated, “This is a huge advancement in adding backup camera to late model Audi and Volkswagen vehicles. No longer are larger, more expensive and more complicated interfaces required just to add a rear camera. This gives expeditors and retailers a quicker, easier and more affordable way to add rear camera to new Audi and VW vehicles”.

PRODUCT LINKà  RVCAD-81O LINK

RVCAD-81O FEATURES:

• Plug & Play activation via the OBD II port
• No dealer programming required
• Easy and time-saving 30 second coding procedure
• Quick RCA connection into the factory harness

            RVCAD-81O COMPATIBILITY:

AUDI VEHICLES WITH:

               MIB MMI Navigation (7" NON-touch screen)  

A3 / 2013+

A4 - 2016+

A6 - 2015+

A7 - 2016+

A8 - 2016+

Q7 - 2016+

VW VEHICLES WITH:

       MIB (I/II) middle system:  MIB Composition Media (6.5" / 7")

        GOLF7 - 2015+

                PASSAT - 2016+

        TIGUAN 2016+

Bend, Ore. – NavPod, manufacturer of high-quality waterproof housings for marine electronics, announced today that its PowerPods are now available in a black carbon finish. Constructed out of durable ABS thermoplastic polymer – like the popular highgloss white Gen3 PowerPods – the new Carbon Series models sport a sleek, high-gloss carbon-fiber finish and are ideally suited for inland boating and modern cruisers.

Designed to resist impacts, vibration and moisture ingress, PowerPods are crafted with a thick gauge, UV-stable acrylic capped ABS material and are built specifically with structural rigidity in mind. All NavPods are manufactured with a double gasket system for an excellent watertight seal to keep spray and salt off electrical connections, and ensure the reliability and longevity of marine electronics.

PowerPods design makes it easy to have the electronics serviced without degrading the enclosure’s waterproof capabilities. The units are installed with nickel chrome-plated stainless steel tamperproof screws that give owners peace of mind when a vessel is left unattended at the dock. Sturdy and secure, yet clean and attractive, PowerPods position a fishfinder or chartplotter at an ideal 20-degree viewing angle and provide the clean look of flush mounting with the advantages of a swivel base. Electronics are easily mounted into the pre-cut face of the NavPod.

The swivel tube is offered in two sizes: a large 1.8-inch opening and 1.1-inch on smaller models. NavPod’s PowerPods provide protection to the back of the electronics from water intrusions and help to conceal the wires and connectors from UV exposure or damage from snagging and ripping connectors out of their sockets. “Our PowerPods are a very popular addition to all types of boats,” said Rob Walsh, president and owner, Ocean Equipment. “As many boats move to a darker gel-coat and modern look, we chose to give our customers the option of adding a sleek carbon-fiber finish to our PowerPods.

They not only protect owners’ electronics investment, they enhance the overall aesthetics of the vessel. Whatever your boating style, there is a PowerPod for you!” NavPods are available in pre-cut models compatible with 7-, 9- and 12-inch LCD displays from all major marine electronic manufacturers. NavPod backs up their commitment to quality by offering a 10-year warranty on all Gen3 NavPods. PowerPods can be purchased through a nationwide network of marine electronics dealers, national retailers and wholesale distributors.

For more information on the Carbon Series PowerPods, NavPod or its full product line, please visit www.navpod.com.