March 2, 2021 -- Cadence is passionate about partnering with influencers in the Car Audio industry to provide car audio aficionados with authentic information and content about Cadence products. Recently, we partnered with Jacob from Jacob Viral and sent him our Ultra Shock and Wild Beast subwoofers so we could show off our Cadence Sound! Jacob Viral unboxed and did a nice inspection of the products.

The Wild Beast Subwoofer has a name that speaks for itself. With longer linear excursion, improved power handling and excellent sound quality, Wild Beasts offer the ultimate performance in SQL Subwoofers. The materials complement the design, with high strength aramid fiber reinforced pulp cone, high strength black fiberglass dust cap, new die cast baskets, improved stronger and larger motor structures, and 10-gauge high current push pin terminals.

Ultra Shock Subwoofers are engineered for performance and sound quality. New materials used for surround and spider, revised stronger baskets, and improved stronger/larger motor structures.

Interested in becoming a Cadence dealer or influencer? Dealer and Representative inquiries are welcome. Visit our website or give us a call 626.465.3383. Make sure to visit our new and improved website! CadenceSound.com For more information or to find out how to join the #CadenceTeam, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

DOW Technologies Name Better Reflects Business Strategy

TAMPA, Fla. (March 1, 2021) – – DOW Electronics, the leading independently owned electronics and technology services distributor, announced today that it has changed its name to DOW Technologies. The new name reflects the company’s long history while better aligning with its current and future business strategy.

DOW began as a local television repair parts distributor that has grown over 60 years into a national distributor of consumer products and technology solutions that connect and improve customers lives. The breadth of products and services that DOW now offers has outgrown the product offerings suggested by the use of ‘Electronics’ in the company name. The new name, DOW Technologies, reflects a company culture that is engaged with the technological solutions it offers. DOW utilizes the products and technologies within its own offices and distribution centers to be more efficient and to have an enhanced work environment. DOW’s employees value living with the products in their homes and vehicles to better understand their features and capabilities. The brand and culture of DOW Technologies reinforces knowing and experiencing the products and services offered to better support its customers.

“We are very excited to make this name change to better reflect our business activity and goals,” stated president & ceo John Yodzis. “This decision is not being taken lightly as DOW Electronics has been our family business for over 45 years. We wanted to make sure we honored our history while looking forward to the future of the company.”

“I am very happy with the strategy and execution the company has undertaken in the past few years that has led to this moment,” added executive chairman Chip Yodzis. “This name change reflects a strategy and future direction that is very exciting for DOW.”

To learn more about DOW Technologies, please visit www.dowtechnologies.com or call 1.800.627.2900.

Headquartered in Tampa, Fla., DOW Technologies is one of the largest independently owned and operated electronics distributors servicing independent retailers in the United States for 61 years. With eight locations serving Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Kansas, Louisiana, Maryland, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Puerto Rico, the US Virgin Islands, Virginia, and Washington, D.C. DOW Technologies focuses on distributing products and technologies that enhance lives at home, work and on the road.

DOW Technologies’ areas of business include:

                       • Car and Marine Audio/Video                   • Custom Integration/Consumer Electronics

                       • Broadband                                              • Satellite & Terrestrial Television

                       • Surveillance                                             • UCaaS

                       • Commercial Audio/Video

STILLWATER, USA – Celsus UK, Poole-based distributor for KICKER® Marine products in Europe, recently announced its appointment of INDEMAR to manage the Italian market for the U.S.-based manufacturer of performance 12-volt audio products.

Celsus UK believes the selection of INDEMAR begins a new chapter in a very strategic part of the European marine-electronics market. A well-respected Italian distributor of high-quality technical marine products since 1972, INDEMAR are positioned for even more success in the marine-audio segment.

“We’re very excited to have a company such as INDEMAR represent our marine products in Italy,” said David Glasgow, KICKER International Sales Manager. “We are confident the combination of their expertise and our products’ quality will deliver fantastic results.”

“We are very happy to add KICKER to our portfolio,” said Paolo Gatti, Marine Sales Manager of INDEMAR S.p.A. “INDEMAR is a distributor of top-quality products in the Italian market, and I’m sure we will have a great success with KICKER.”

Celsus UK Sales Director Mike Keenan added, “Passion, expertise and focus are key qualities to success in the marine-audio market, and we are confident that we have found this in our new partner INDEMAR. We are very happy to have Paolo and his team on board.”

KICKER Marine products are designed around two principles: reproducing high-quality audio as the artist intended, and ensuring KICKER Real Marine™ products survive harsh marine environments. The range provides complete end-to-end solutions for all vessel types, creating an exciting audio experience that becomes the soundtrack to all maritime activity. The KICKER marine range of source units, speakers, amplifiers, subwoofers and accessories are gaining a powerful reputation for quality performance and value since their introduction to the European market. INDEMAR joins a growing network of distributors across Europe.

For further information, consumers can visit www.indemar.com.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

Celsus is an award-winning ISO9001 distribution company based in Poole, Dorset. We supply the U.K and European Automotive and Marine sectors with premium, market-leading 12v Audio, Noise and Heat-Control materials and innovative high-quality accessory solutions. Our service and value-added focus helps position us in the market to deliver enjoyment to our customers, supplier partners and team.

STILLWATER, USA – This weekend KICKER® Audio will sponsor the Lone Star Throwdown (LST) for the sixth straight year. The show will take place Feb 26-28 at the Lone Star Expo Center in Conroe, Texas, and though KICKER will not have the physical presence it once had, the brand will still be represented by award-winning show trucks.

A past “Top 100” award winner, KICKER’s own Tim Smith will take his custom 1994 Chevy C1500 to the show. A member of KICKER’s Special Projects team, Smith runs a pair of KICKER IQ1000.5 5-channel amplifiers, KICKER Q-Class component speakers and KICKER CompRT® slim subwoofers as the cornerstone of his system.

On behalf of KICKER, LST promoters will offer credit of up to $2000 in KICKER audio equipment to a pair of lucky winners as part of show prize giveaways.

“One system always goes to the person that gets the ‘Hard-Luck Award’,” said Jarrod Dunahoo, one of the Showdown organizers. “The other system, in our travels throughout the weekend, we try to find a vehicle that could actually use a system. We call that the ‘Promoter’s Pick’.”

During the 10th anniversary of the popular show, more than 2,000 show cars have already pre-registered. LST officials anticipate attendance exceeding 15,000 people this year, with Top 100 and Best-of-Show awards being presented, along with a number of other cash prizes.

For more information on LST, consumers can visit www.lonestarthrowdown.com.

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at www.kicker.com. Consumers can follow KICKER socially at Facebook.com/kickeraudio, Twitter.com/kickeraudio, Instagram.com/kickeraudio, or Pinterest.com/kickeraudio, and use the hashtags #kickeraudio and #livinloud.

New Opportunities for Premium Sound Deadening Brand in 13 US States

ANCHORAGE, ALASKA, February 22, 2021 — SoundShield, the industry’s most recognized new premium sound deadening brand, announces DOW Electronics as their newest distribution partner. DOW now stocks and sells SoundShield sound deadening and noise control products in 10 Southern region US States including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina and Tennessee. Additionally, DOW offers SoundShield in Missouri, Kansas and Texas for a total of 13 states.

John Schwartz, CEO of SoundShield said, “Having the broad distribution channel through DOW locations across the Southeast and Midwest, including Texas, means our customers have access to SoundShield in multiple warehouses. SoundShield availability in all of those states represented is just a one or two day shipment time in most cases.” DOW intends to leverage their reach to provide more permeation of SoundShield in their dealers’ shops which brings increased profit & labor dollars on installations.

“Some dealers love the sound deadening category and some ignore it,” said Drew Fischer, director of sales at DOW Electronics. “We think SoundShield has the right products and is the right vendor partner to elevate the category into something our dealers will routinely quote and sell into their installs instead of being an afterthought category” continued Fischer. DOW plans to be proactive with dealer activities that engage and energize for SoundShield and important installation-related topics. Dealer contests and product highlights on DOW’s What the FAQ is in the Box YouTube Channel are among the activities pending.

“When DOW dealers see installations done by their peers or industry pros using SoundShield, it conveys a sense of trust and confidence regarding the engineering and performance of the products,” added Jay Johnson, director of marketing for DOW Electronics. SoundShield works to have great visibility on social media channels popular with 12 volt technicians to further that confidence. “I wouldn’t ask any retailer, professional builder or enthusiast to install any product I don’t use in my own shop,” Schwartz said.

SoundShield Co-Founder Bryan Schmitt agreed and said, “We work hard to develop and produce high quality products in the sound deadening and noise control category. Partnering with DOW Electronics further elevates the category among its dealers and makes it part of the conversation to enhance audio and ride comfort in the automotive environment.”

To learn more about SoundShield, visit www.soundshieldusa.com. To learn more about DOW Electronics, visit dowelectronics.com/12volt.

Founded in 2019, partners John Schwartz and Bryan Schmitt saw an opportunity to elevate the level of installation quality behind the panels of a vehicle interior so that every technician’s visual and audible installation efforts were highlighted without the drawbacks of rattles, buzzes and road noise. Headquartered in Anchorage, Alaska and with its central distribution facility in Dallas, SoundShield is dedicated to 12 volt retailers and interior fabrication specialists with the highest quality and most effective automotive sound deadening and noise control products available today.

Stay connected with SoundShield by visiting www.soundshieldusa.com or follow them on Instagram @soundshield.

LONG BEACH, CALIF., February 22nd, 2021 -- JVC Mobile Entertainment is pleased to announce that Norcal Sales & Marketing is now representing its products in Hawaii.

Led by their president John Tatro, Norcal Sales & Marketing has been offering sales representation in Northern California and Nevada for nearly 20 years. Last year, Norcal added Keoni Watson to its team, a veteran rep that lives on the island of Oahu. Watson was born and raised in Oahu and has been a manufacturer’s representative there for the past 24 years. He lives by his motto of always wanting to a bring value to his dealer base and assist them in growing their business.

“Since our inception, we have been executing business plans that meet and exceed expectations of our vendor partners,” said Tatro. “Having an established, well received native rep that is based in the islands is key to effectively servicing that dealer base."

“Norcal Sales has already been representing JVC products in Northern California and Nevada since 2008, even being selected as our rep of the year 4 times,” said Ron Trout, JVC Director of Sales. “Their track record has been proven time and time again, and I’m confident that they will offer this same level of top-notch service and support to JVC dealers in the Hawaii market.”

For more information on JVC Mobile Entertainment, visit http://www.us.jvc.com/car.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-252-5722 or visit us at http://us.jvckenwood.com, www.kenwood.com/usa and www.us.jvc.com/car.

DANIA BEACH, Fla., February 22nd, 2021 - HKI USA, the US importer for Ground Zero car audio products, is proud to be able to say that the new Uranium line of component speakers is here.

Starting with the GZUK 165SQ midbass, this all new 6.5-inch driver has an underhung neo motor with a 2-inch coil paired with a damped aluminum cone allowing this driver to dig deep and maintain a smooth response through its frequency range.  

The new GZUM 80SQ midrange fits in line as a small version of the 6.5-inch midbass, with its matching motor and cone, making for a well rounded midrange, while it’s 3.15-inch diameter and small motor structure helps it fit in various applications.  

The all new GZUT 28SQ tweeter has a tuned open back neo motor that gives us a distortion free response down to its crossover frequency blending perfectly with the GZUK midbass driver in a 2-way application, while the coated silk dome maintains detail and excitement when rounding out a 3-way setup.

“We have been looking forward to this collection of drivers for quite some time. These are some of the most exciting components I’ve experienced in quite some time,” said Jacob Brown of HKI USA.  

This series is available A La Carte to our network of direct retailers. While passive crossover networks, tailored to work with these drivers, will be available shortly, we are also excited to be announcing another option to the mix and more information on that will be coming shortly.

For more information about Ground Zero or to apply to become an authorized dealer, please visit http://www.hki-usa.com or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it..

Holly Hill, FL – February 23, 2021 – Saddle Tramp® by Metra Electronics® is now shipping six different easy-to-install LED lighting products designed for motorcycles. The front fork and saddlebag LED accent lights are designed specifically for 2014-up* Harley-Davidson® Touring models (FLH and FLT). The new turn signal lights, a three-way switchback LED projector light, and flexible LED lighting strips will fit almost any motorcycle and are in stock now, adding to the extensive line of aftermarket motorcycle accessories from Saddle Tramp.

Front Fork LED Accent Lights for Harley-Davidson®

New Saddle Tramp front fork accent lights look like they are part of the original design for 2014-up* Harley-Davidson® Touring motorcycles. The BC-BFKC adds a red two-stage LED light to the front wheel that illuminates for the running and turn signal light. It is painted with a matching vivid black color and covers the factory axle nuts, creating a smooth look to blend seamlessly with the motorcycle’s contour. Stainless mounting hardware is included and wires are covered in protective cloth tape for added protection.

Saddlebag LED Accent Lights for Harley-Davidson®

The BC-SBMKL is pair of white LED accent lights for the bottom side saddlebag on 2014-up* Harley-Davidson® Touring motorcycles with hard saddlebags. The light strip is painted with the same signature vivid black color and has a smoked lens. The LED light strip mounts with 3M double-sided tape for easy installation.

Sequential LED Turn Signal Lights

Saddle Tramp has two new universal LED turn signal lights, the 3-inch BC-STS3 and the 3.5-inch BC-STS1. Each part is sold as a set of two turn signals that features 12 amber LEDs per light with an energy-efficient current consumption. The BC-STS3 is mounted with adhesive and the BC-STS1 mounts by drilling a hole in the fairing using the nut and bolt to mount securely to the motorcycle.

Low Beam, Spot, and Fog LED Switchback Projector Light

The BC-LBFL is a 30-watt LED projector light that can switch between three lighting modes; low beam, fog light, and strobe light, for a versatile auxiliary lighting solution. The universal clamp mount design makes it easy to install onto almost any motorcycle and it has 1,200 raw lumens.

Flexible Rubber Stop, Turn, and Running LED Light

The BC-LPBST is a 7.7-inch flexible rubber LED strip that has 16 amber LEDs, (8 per side), and 33 red LEDs for stop, turn, and running light functions. This light provides an affordable and easy way to quickly add additional visibility for riders on any motorcycle. It has hardwired connections and is rated IP67.

All of these solutions are in stock and shipping now from Metra’s Saddle Tramp brand. *See MetraOnline.com for up-to-date, vehicle specific information and more details.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.

RINGWOOD, Ill. – February 16, 2021 -- Race Sport Lighting is excited to announce the launch of their NEW DemonEYE® V2 RGB Multi-functional headlights. This new kit can be used not only for headlight or fog light performance upgrades, but also feature an additional RGB diode to light up your lens color for show use as well. Race Sport Lighting owns the trademark on the DemonEYE® name and is officially licensed to produce and sell this RGB technology to the marketplace.

This Version 2 DemonEYE® LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The advantages over the first version include a smaller, more compact design for versatile fitment, upgraded diode technology for brighter LUX output, upgraded Bluetooth app-controlled software and a much more durable and long-lasting diode technology.

“This second version DemonEYE® RGB LED kit is going to be a hit in 2021. Many resellers loved the Version 1 when we released it about five years ago, and we did well in the marketplace with it as customers began to integrate it with other RGB products on their vehicles. The V2 takes all of our newer premium LED technologies and allows us to bring this once popular LED kit back to life,” said Steve Jergensen, President of Race Sport Lighting

“From an installer’s perspective, this V2 DemonEYE® LED kit is much more advanced than the old version. Its small and shallow design allow it to fit almost all vehicles on the road, and it is much brighter than the first version. Since we designed it using our patent diodes, diode array, and circuit board design, it is going to be much more durable and long lasting.” – Mac Gracia, Installation & Tech Support, Race Sport Lighting

NEW DemonEYE® V2 RGB Multi-functional headlights are in stock and shipping in most bases now out of their warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com.

More information and resources on this NEW product – Click Here.

LONG BEACH, CALIF., February 18th, 2021KENWOOD is pleased to announce that its oldest dealer in America is turning 50! Duke’s Car Stereo proudly represents KENWOOD as its top selling brand, along with many other excellent 12-volt brands, with locations throughout the mid-Michigan area, covering Flint, Saginaw, and Bay City.

Originally named Duke’s Tape Shack in 1970 by its founder Duke Evans, the company has grown from a 2-bay gas station selling 8-track tapes to a 4-store operation. During the last 50 years Duke’s has become a reputable name throughout the mobile electronics industry, winning many awards along the way.

Over the years, Duke’s has gone through changes in staff and management. Now in its 50th year of service, Evan’s vision continues with a new generation of leadership. Mark Cormier, the current owner/operator, was hired by Evans personally in 1977. Cormier recalls Evan’s leadership and guidance in overcoming challenges and adapting to grow the business while catering to their local markets. Along with former partners Jim Crary and Dave Barclay, both of whom are enjoying their retirements, Duke’s has grown into the successful business it is today.

Currently selling a full line of KENWOOD and KENWOOD eXcelon products, Duke’s specializes in the mobile electronics business providing installations ranging from basic speaker replacement to high-end systems in automobiles, boats, motorcycles and ATVs, etc. Along with car audio, Duke’s carries complete lines of remote starters, driver safety systems, window tint, and a wide variety of other 12-volt products.

Cormier attributes their long-term success to their employees, some who have been with the company for over 40 years! They have teamed up to build the KENWOOD name in the Mid-Michigan area while selling every model KENWOOD has ever produced. Navigating the Covid-19 pandemic, Duke’s has again proven to adjust and adapt in order to continue providing their customers with high levels of service.

As their previous independent KENWOOD Sales Representative, Tim Hill (current Midwest Sales Manager for KENWOOD) states, “The biggest thing that Duke’s has done over the years is to offer great value and exceptional customer service. Everyone leaves happy.”  

For more information about Duke’s Car Stereo, please visit: https://www.dukescarstereo.com/.

JVCKENWOOD USA Corporation is a wholly owned subsidiary of JVCKENWOOD Corporation and is a leading developer of car entertainment products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call KENWOOD USA at 1-800-536-9663 or visit us at http://us.jvckenwood.com and www.kenwood.com/usa.

The RG4-R1 Kit with MR1 Digital Media Receiver is Available for SSV Works’ 2-, 3-, and 5-Speaker Kits for Ranger XP1000’s 2018 and Up

OXNARD, Calif., Feb. 17, 2021 – SSV Works (www.ssvworks.com), the market leader in powersports and off-road audio systems and accessories, is proud to announce that it is making available JVC’s acclaimed MR1 digital media receiver in SSV Works’ 2-, 3-, and 5-speaker kits for Polaris Ranger XP1000 (model years 2018+). With included free back-up camera, if you already have a SSV Works Ranger system and want to upgrade, the dash kits (p/n RG4-R1) are also now available with an MSRP of $479.99.

“Last year, we announced a collaboration with JVC in which SSV Works is now the exclusive Powersports distributor for the KD-MR1BTS marine/powersports digital media receiver, and that success has led us to adding this incredible receiver to our XP1000 kits,” said Trevor Kaplan, SSV Works CEO. “Our customers asked for an easy plug-and-play upgrade, we listened, and now they have it!”

If you are currently running SSV Works’ MRB3 Bluetooth Media Receiver and are looking to upgrade, the new RG4-R1 kit is exactly what you need. Like most of SSV Works’ kits, RG4-R1 is a plug-&-play install, making it as simple as unplugging the current MRB3 unit, installing the new dash piece, and plugging in the new JVC unit. With the included harnessing, this Bluetooth Media Receiver plugs right into the current SSV system.

The KD-MR1BTS digital media receiver features Bluetooth®, USB, a 2.7-inch color display, global tuner with weather band, 7-Band EQ, rear view camera capability, and is SiriusXM-Ready®.

The KD-MR1BTS’ waterproof housing withstands jets of water from any direction thanks to IPX6 waterproof compliance. As a result, the receiver can be safely used not only in cars, but also in other types of motor vehicles including marine and motorsports use. A conformal coating safeguards electronic circuits from harsh environments that may contain moisture or chemical contaminants, providing a barrier to airborne contaminants from the operating environment, such as salt-spray, thus preventing corrosion.

“JVC is a legacy in the mobile audio radio market, and we could not be more excited to partner with such a brand and provide our Ranger XP1000 customers with the best powersports radio and overall audio solution kits in the market,” Kaplan concluded.

For more information, please visit www.SSVWorks.com, call 818-991-1SSV (1778), or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Based out its 20,000-square-foot facility in Oxnard, Calif., SSV Works, or Side by Side Vehicle works, is a global leader in off-road, weatherproof audio systems for today’s hottest and most popular UTVs. To this day, SSV Works manufactures the UTV industry’s only purpose-built complete audio systems, offering every piece needed for a complete install. With more than 40 years in audio design and manufacturing experience, SSV Works is the top choice among UTV enthusiasts and professionals worldwide. SSV Works currently offers stereo systems for Polaris, Can-Am, Kawasaki, Yamaha, Arctic Cat, Jeep, and Honda vehicles. Take your ride to the next level- visit www.SSVWorks.com today!

Holly Hill, Fla. – February 16, 2021 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is now shipping new Pro Series LED replacement headlight bulbs from Heise LED Lighting Systems®. The Pro Series features five different bulbs that cover every application of HID currently available on the market, plus seventeen single-beam and four dual-beam lightbulb sizes. Matched with a brand new extreme LED chipset, these bulbs not only outlast but will outperform HID bulbs.

Heise has meticulously designed the bulbs to optimize the LED position in order to maximize the headlight housing optics for both projector and reflector systems. The result is a 16,000 lumens solution that is 260% brighter than other LEDs, using only 70 watts per set with a running temperature of only 115 degrees F. By running much cooler than traditional LED bulbs, the Pro Series has an increased lifespan compared to others on the market. “The majority of failures with LED replacement bulbs come from not wicking the heat away from the LED chip. The faster a bulb can get the heat away from the LED chips, the longer the lifespan will be. In our new design, the copper substrate is very efficient at moving heat down through the heatsink and then to the fan away from the chip,” says Jason Anderson, VP of Product Research and Development for Metra Electronics 12volt brands. “When compared to two popular fanless LED bulbs on the market that are less than half the brightness of the Heise Pro Series, their internal running temperatures were significantly higher, at 160 and 170 degrees F,” says Anderson. “Heise’s new LED bulbs are much brighter, run cooler, and will last longer,” he added.

Heise’s Pro Series bulbs feature a 2mm solid copper thermodynamic core, all-metal construction for the build material, a rotatable collar for beam pattern adjustment, instantaneous full lumen start-up, an IC thermal controller with a high-speed smart fan, built-in reverse polarity protection, and a side-cable connection for slimmer installation. A built-in EMI filter prevents the bulbs from affecting the vehicle’s radio reception and they will work with Heise’s existing CANBUS decoders, which, depending on the vehicle, may be required to stop the flashing of headlights or the “lamp out” message in the instrument cluster (sold separately). Due to their intense brightness, these bulbs are for off-road use only and not for use on public roads.

Product Models

HID to LED Conversion:
At the base of the HID to LED conversion bulbs, there is a “C” designation in reference to the unique collar design that allows the bulb to be properly keyed into projector “S” housings and reflector “R” housings. The bulbs accept a 12-24V DC and are connected to the input connection of the factory ballast.

HE-D1CPRO: Fits D1S and D1R

HE-D2CPRO: Fits D2S and D2R

HE-D3CPRO: Fits D3S, D3R and D8S

HE-D4CPRO: Fits D4S and D4R

HE-D5CPRO: Fits D5S and D5R

Single Beam:

HE-H1PRO

HE-H3PRO

HE-H7PRO

HE-H8PRO
HE-H9PRO
HE-H10PRO
HE-H11PRO

HE-H16PRO

HE-5202PRO

HE-9005PRO

HE-9006PRO
HE-9012PRO
HE-PSX24PRO

HE-PSX26PRO
HE-880PRO
HE-881PRO

HE-P13PRO

Dual Beam:

HE-H4PRO

HE-H13PRO

HE-9004PRO

HE-9007PRO

These solutions are in stock now and come with Heise’s 3-year warranty. Installers can visit HeiseLED.com for up-to-date, vehicle specific information and installation instructions.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality aftermarket solutions. We make dash kits for more vehicle applications than anyone else in the world and have been “The Installer’s Choice”® for more than 75 years. Our other brands include: Axxess®, T-SPEC®, Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights™. Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra AV®. For ordering information and pricing, visit MetraOnline.com or call 386-257-2956.

February 11, 2021 -- Take complete control of your audio system with DS18's new line of Digital Sound Processors! Now you can control every aspect of your audio system with ease with precise filtering settings. The DSP6iA gives you many highways in which you can fine tune your audio.

This DSP comes with a built in amplifier which yields 70 watts rms per 6 channels @4ohms. Channels 5/6 can be bridged for a subwoofer that will get you 240w rms @4 ohms bridged.

The DSP6iA will be hooked up directly to your PC (not mac compatible) or laptop for a multitude of tuning options that are just a few mouse clicks away. Also included is an easy to use wired controller that acts as an interface for song switching, volume, and your saved presets. This unit has an included BT receiver so you do not even need a head unit. You can stream directly from your phone if you so wish, which makes the versatility of this DSP immeasurable.

The software is downloaded at ds18.tools and does not take a high learning curve to master. Each input can be adjusted and summed. You can save your options and multiple presets for 6 channels, @6db/octave to 48db/octave, and visualization for your actual and simulated EQ curve.

*Blue Tooth streaming so you can use your smartphone, tablet, or laptop for endless music.

*Built-in amplifier that gives 70w rms @4ohms x6 channels. Channels 5/6 can be bridged for a subwoofer and will give 240w @4ohms bridged.

*Easy to use software found at ds18.tools to fine tune and monitor every aspect of your signal processing.

*Wired controller that acts as a gateway to all your presets and also will control your volume, play list, and other functions you would normally need a head unit for.

*Multiple inputs such as 6ch high level, 2ch low level, Auxiliary, Optical, and USB to get you a highway of musical paths.

NOW SHIPPING — Autotek ATEQ processor embraces clear audio all at your fingertips

Libertyville, Il. – NOW SHIPPING, NEW ATEQ processor from Autotek is a 4-band equalizer with a 9-volt line driver featuring a multiple source signal processor. This ½ DIN pre-amp EQ includes front/rear active crossover, an audio input selector for switching between the head unit and another audio source, master volume control of SPL-level, and two audio inputs with level matching. In addition to providing superior sound quality for any genre of music; this processor has a selectable 12dB high-pass crossover for rich trebles and low-pass subwoofer output for deep bass.

ATEQ processor Sam Dattalo, Vice President of Sales at Maxxsonics USA said, “The ATEQ processor has everything you need to control all of your sound. You’ll receive higher trebles with clearer highs, deeper lows for bigger bass, and complete customization and control of your music. These are shipping fast, so make sure to secure your order now!” < More > The ATEQ processor is NOW SHIPPING. Please make sure to contact your sales representative, or customer service at 847-540-7700 immediately to secure your order. See full line details on the Autotek website at https://autotekcaraudio.com/. 

Autotek joined the Maxxsonics family in 2004, and during its 30 plus years as a leader in mobile audio systems, Autotek has become one of the most respected brand names in the entire audio business. With unique amplifier designs, innovative multiaxial component speakers, and BASS-TEK cone texturing subwoofers, Autotek defines stylish products with superior audio quality. Delivering immersive musical bass with crystal clarity car audio is Powered Forward to new standards of expectations. We love our music and our cars, and we have a passion for showing them off. The Autotek brand is owned by Maxxsonics USA, based near Chicago, IL. For additional information, go to the brand website at https://autotekcaraudio.com/about. 

Established in 2001, Maxxsonics is a global leader in the mobile, marine, Powersports audio industries and specializes in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded; Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics is the premier OEM audio supplier of audio solutions/systems for Kawasaki off-road vehicles and Polaris® off-road vehicles. For additional information, go to the corporate website at https://maxxsonics.com/.

TORRANCE, Calif. -- February 10, 2021 – Rydeen Mobile Electronics, a cutting-edge electronics designer and manufacturer dedicated exclusively to advanced vehicle driver safety, announces a new and unique add on feature to the PSR4000 front/rear parking sensor kit. The GPS4000 will allow installers to have the option of controlling the front sensors using GPS. The simple 3 wire hook-up will require power, ground and brake wire connections. This will allow the front sensors to only to operate at speeds 5MPH or lower. Installers will no longer have to add any switching and consumers will not have to worry about turning the system ON when pulling into a parking space. We have placed these units in the hands of couple of installers and have had nothing but positive feedback. We are ready to get the OEM feel back into your customers vehicles.

Rydeen Mobile Electronics CEO and Founder Phil Maeda said, “We are constantly working with our dealers and installers to come up with new ideas to improve user experience and ease of installation.”

Contact your sales rep or distributor for more information.

See quick video clip:

https://youtu.be/nLjDQjZZQAM

Please feel free to contact us at 310-787-7880 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

At Rydeen Mobile Electronics, our mission is to provide the safest vehicle driving experience with solution-based products and technologies, aiming for ZERO auto accidents & auto thefts, thus creating “peace of mind everyday” to consumers worldwide! For more information, visit our website at www.rydeenmobile.com. 

RINGWOOD, Ill. – February 9, 2021 -- Race Sport Lighting is excited to announce the launch of their NEW all-in-one DRIVE SERIES V2 CANBUS LED Headlight Kits, that has a MAX LUX light output of 2,500lx per bulb, or 5,000lx per kit! Designed for the ultimate professional installation experience for tech bays across North America, the Drive Series V2 kit has all the solutions to interface with today’s vehicle technology.

This high-performance LED kit is yet another product from Race Sport ushering in the latest and greatest vehicle technology in headlight and fog light upgrades. The kit comes with two high-output, OEM sized DRIVE Series V2 LED bulbs and two of their top selling CANBUS decoders packaged together in an attractive, compact retail box.

“We are excited to launch the DRIVE Series V2 CANBUS LED kit and position it as our premium grade product in the marketplace. Dealers have been asking for a premium grade product that has the LUX output and unique niche features of our previous GEN3® and GEN4® custom designed high-power headlights, but is more OEM compact for fitment and includes our CANBUS decoders. As always, we listened to the dealers, and went to work and delivered as promised. It’s going to be an extremely popular series for Race Sport Lighting this year,” said Steve Jergensen, President of Race Sport Lighting.

“I am excited for RSL dealers around North America to start selling and installing this product. It performed at the highest performance levels in our test lab and is passing with flying colors in our on-road testing. My favorite feature of this product is that each bulb base was designed to be sized to the halogen bulbs it replaces, which makes for an easy bulb replacement experience for the installer without the need for fans, large heat sinks, or other older heat dissipation methods hanging off the back of the bulb," said Mac Garcia, Installation & Tech Support, Race Sport Lighting.

DRIVE Series V2 LED CANBUS Conversion kits are in stock and shipping now out of their warehouse. All distributors and dealers are encouraged to get this new technology in stock and experience what the excitement is about.

At Race Sport® Lighting, we are lighting. For almost two decades we have brought consistently high-quality products and full-service-value to our customers. This is our foundation for growth, and the reason we are the lighting brand the professionals use in North America and beyond. For more information on Race Sport® Lighting or to become an authorized Race Sport® Lighting dealer visit www.racesportinc.com.

More information and resources on this NEW product here.