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Attendees are encouraged to visit and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions.

August 7, 2018 -- Alpine Electronics of America, Inc. will be participating at the upcoming KnowledgeFest show, taking place August 16-19 at the Dallas Convention Center.  Alpine will be in booth #20 with a 40- by 20-foot space on the main show floor.

The booth will feature an assortment of products carried by independent 12-volt specialists including the iLX-F309 Alpine Halo9 with 9-inch hovering display; PXE-0850S advanced wireless processor; 1-DIN receivers; and speakers, amplifiers, and subwoofers from the X, R, and S-Series lineups.

The company will have three demo vehicles on display: the Alpine X-Perience Ford F-150 with an Alpine Halo9, PXE-0850S, and X-Series sound system; a Honda CRV with the Alpine Halo9, PXE-0850S, and R-Series sound system; and a Cadillac CTS with the iLX-107 Wireless CarPlay Receiver and X-Series sound system.

Alpine is hosting two training sessions which will take place on Saturday, August 18 from 4:45-5:45 PM and Sunday, August 19 from 3:30-4:30 PM. Saturday’s training will cover product updates and additions to the 2018 lineup. Sunday’s training will focus on DSP and the PXE-0850S advanced wireless processor including the installation, use case, and tuning of this product. Giveaways will be available at both trainings, and those who attend the Sunday session will also have a chance to win one PXE-0850S and an X-Series sound system.

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams.

Oklahoma City, Okla., August 8, 2018 -- DD Audio will round out this years MEA events by attending KnowledgeFest Dallas, August 17th-19th. KnowledgeFest is much more than a simple industry meet and greet. It’s an opportunity for manufacturers, shop-owners, installers and everyone in-between to exchange ideas. The mobile audio industry requires knowledge in the ever advancing technologies, installation trends, and current business tactics. KFest brings everyone together with the solitary focus of continuing their education in these areas and more. This is a point of passion for DD Audio and is why they continue to partner with MEA at the Diamond Level after being involved with the event for several years.

DD Audio can be found displaying at booth #111 where they will be showcasing a 2008 Harley Electra Glide Classic outfitted with a monster 16 speaker DD Audio system that includes a couple of their newest offerings, the D4.75 mini amp and the DSI-2 DSP.

DD will also be hosting two educational training seminars for current and future dealers. The first class, “The Brick and Mortar Brand” (Friday, August 17th, 3:00pm - 4:00pm), will focus on DD Audio equipment and the importance of brand exclusivity as a sales tool. The second class “Anatomy of a Subwoofer” (Saturday, August 18th, 6:00pm - 7:00pm), is a fun and well reviewed course that offers hands on, expert guided subwoofer design knowledge and build training.

The team representing DD Audio at K-Fest Dallas 2018 is looking forward to the fellowship that is always present at these events. Attendees are encouraged to visit them at the booth, partake in a DD training or just stop them wherever they can be found as they always welcome questions, ideas, and feedback.

To sign up for a DD Audio training, please click here.

VISTA, Calif. (July 30, 2018) – Directed is pleased to announce it will be exhibiting and training at KnowledgeFest at the Dallas Convention Center from August 17th through 19th. Four technical training slots will be available for all KnowledgeFest attendees. Attendees can find out what’s new with Directed by visiting Booth 508 where they’ll be treated to the latest on DS4, Viper Powersports, and the newest release from the connected car line of Viper SmartStart products.

Directed’s booth will showcase the “Race the CEO Challenge.” To show how simple and fast a DS4 installation can be, Directed’s CEO Bob Struble asks all attendees to participate in the install race and try to beat Bob’s time. Directed’s Race the CEO challenge will be available during all show floor hours.

Directed Product Specialist Representatives Justin Gear and James Winning will brief attendees on the latest technical updates on Directed’s evolving product line. They will be covering DS4 and highlighting Directed’s new Bluetooth siren. They’ll also be talking about Directed’s new Viper Powersports offerings-- including Security and GPS systems --in the four class sessions offered over the three-day event. All training attendees will receive a Directed giftbag full of Directed swag and as an added bonus there will be giveaways of Denon headphones and Bluetooth speakers.

To show appreciation for visiting its booth, Directed will be raffling off three Denon / Definitive Technology sound systems. Come by the booth for more information.

According to CEO Struble, “With our return to KnowledgeFest, Directed is confirming our industry leadership in product innovation and support.”

Training sessions are scheduled as following:

Friday, August 17 from 3pm-4pm

Saturday, August 18 from 4:45pm-5:45pm

Sunday, August 19 from 3:30pm-4:30pm

Sunday, August 19 from 4:45pm-5:45pm

Not a Directed Dealer? Please visit or call (800) 876-0800 to become a Directed Dealer today!

Directed is a world leader in automotive electronics, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems, and a pioneer in the connected car space. Its products connect more consumers to their vehicles than anyone else on the planet. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart®, AstroStart® and other brands) through leading national retailers and specialty chains. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it..

August 3, 2018 -- DS18 will display at KnowledgeFest in Dallas, August 17-19 at the Dallas Convention Center. Visit them at booth #014.

DS18 will be introducing its new lithium batteries, which are assembled in the U.S., including a 4,500-amp high-output power cell battery and a 9,000-amp version.

For more information, visit the company's website:

Customizable Platforms and Integrations on Display at KFEST 2018

Dallas, Texas – August 15, 2018 -- ESCORT, the leader in premium radar and laser detection technology, today announced it will showcase its mobile electronics and specialty automotive products at KnowledgeFest 2018 in Dallas, TX. These products designed for the 12-volt specialist market will be on display in booth #411 at the Dallas Convention Center, Friday August 17th - Sunday, August 19th. ESCORT will also be holding two training sessions throughout the KnowledgeFest conference as well.

The solutions on display will include:

ESCORT iX Ci Platform

The ESCORT iX Ci platform features an intelligent range front radar receiver and includes our patented In-Vehicle TechnologyTM (IVT) Filter to eliminate false alarms from vehicle collision systems. The new iX Ci platform is expandable to add rear radar sensors and up to four ShifterMax laser sensors. It also includes a LED matrix display, control panel, GPS antenna, interface boxes and be Bluetooth® enabled to for real-time, connected driving through the ESCORT LiveTM app.

ESCORT MAX Ci Platform

The ESCORT MAX Ci platform includes an advanced range front radar receiver and ultra DSP technology for the earliest warning of speed monitoring threats. The MAX Ci features a full color OLED display and controller and is expandable to add rear radar sensors and up to four ShifterMax laser sensors. It also includes a GPS antenna, interface boxes and be Bluetooth® enabled to for real-time, connected driving through the ESCORT LiveTM app.


The ESCORT MAX Ci 360 is the best, most advanced detection system for the ultimate in driver alert and ticket protection on the planet. Designed to be seamlessly integrated into the vehicle, it features both front & rear radar detection as well as front and rear laser shifters that protect drivers against all speed monitoring devices for complete 360 degrees for driver alert awareness with directional threat warning.

ESCORT ZR5 Laser Shifter

The ZR5 Laser Shifter includes two ShifterMax sensors, bridge box, in-vehicle controller and interface enabling the Shifter System to either be used independently or through a direct wire cord to plug into existing ESCORT windshield mounted detectors for complete radar & laser protection. The ZR5 is also expandable with two additional ShifterMax sensors for a total of four shifters providing maximum front or rear laser protection.

ESCORT ZW5 Laser Shifter

The ZW5 Shifter System is designed to wirelessly integrate with ESCORT windshield mounted detectors by allowing full audio and visual alert output as well as complete ShifterMax system control all through the windshield mounted detector in real time. The ZW5 includes a wireless interface, bridge box, ZW5 Smartcord, and two ShifterMax sensors. The interface mounts under the hood and communicates to the ESCORT windshield unit through wireless technology. In addition to its own products, ESCORT will have on display solutions from its integration partners including Kenwood / iDatalink that enable ESCORT iX Ci and MAX Ci detection systems to be displayed and controlled on Kenwood multimedia receivers using the new Maestro Rr2 interface. Other partner solutions showcased will include Mid City Engineering OEM integration and custom mirror integration from Radar Mirror.

ESCORT is a leading manufacturer of high-performance radar and laser detectors and the patented ESCORT LiveTM real-time ticket protection network. ESCORT manufactures products under the ESCORT, REDLINE and SOLO names. The company is held by Cedar Electronics; a leading global supplier of mobile and consumer products and possesses a portfolio of industry leading brands including Cobra Electronics, ESCORT and Snooper. Additional information about ESCORT, Inc. is available at

Eton Car Audio will make its long-anticipated U.S. debut this week in Dallas, and will be exhibiting at the Mobile Electronics Association’s KnowledgeFest, in association with AMG (Booth 223).

Las Vegas, NV -- August 13, 2018 – Founded in 1993, Eton gmbh, is recognized as the largest loudspeaker manufacturer in Germany and is celebrating their 35th Anniversary this year. Over the past few decades, the company has developed a formidable reputation for advanced technology and precision engineering and has become the premier OEM speaker supplier for both automotive manufacturers, as well as numerous prestigious European and US brands, including the original, legendary, Diamond Hex series of components.

The brand will initially offer three categories of products, including the highly-regarded SDA series of compact, Class D amplifiers, their ‘Upgrade’ series of European vehicle “Plug and Play” speaker systems, specifically designed for BMW and VW platforms, as well as their sublime array of highly regarded component and integrated systems, all of which are engineered and manufactured at their factory in Neu Ulm Germany.

Among the highlights are the superlative ‘RSE’ and ‘RSR’ modular component systems, which have received numerous rave reviews from European hi-fi magazines for many years. The RSE 160 2-way component system ($799.99 MSRP) features their latest, advanced technology, adapted from their esoteric home tweeter, which uses an exotic, ceramic alloy dome, delivering flat-response to beyond 20 kHz, plus their proprietary ‘swivel’ flush-mount, for superb response, even if mounted in ‘off-axis’ stock locations.

The company is now in stock and shipping from four (4), strategically located regional warehouses, to offer Retailers optimal 1- 3 day ‘JIT delivery’ to most U.S. major markets. Retailers who are interested in learning more about this exciting opportunity are invited to call AMG at (702) 829 - 4155, or email to This email address is being protected from spambots. You need JavaScript enabled to view it., to schedule a meeting during the show. Additional info will be made available in near future.

German-engineered audio products company to market product mix focused on North America.

DAVIE, FLA., August 2, 2018 (MEDIAWIRE)–SounDigital USA announced that Ground Zero, a worldwide speaker and amplifier brand distributed by SounDigital in the United States, will make its first independent appearance at KnowledgeFest, August 17-19 at the Dallas Convention Center. The company’s booth will be located next to the SounDigital show floor exhibit at Booth No. 101. The enhanced presence of the Ground Zero brand signals its push to grow its presence among retailers and specialists in the U.S. market.

Founded in 1995, Ground Zero engineers products from its headquarters in Germany. It is known for revolutionary subwoofer designs which set and broke sound records in the 2000s. The company has since expanded into power amplifiers and most recently, digital signal processing.

As Ground Zero’s U. S. distributor, SounDigital has selected an array of products from the company’s 400+ SKUs that best fit the U.S. market. Almost all current SounDigital sales representatives will offer Ground Zero products in their territories. SounDigital will also create a U.S.-specific website for the brand at Retailers and technicians will obtain product support through SounDigital’s Florida headquarters.

“For the last 23 years, Ground Zero has steadily grown its reputation for outstanding sound quality and no-compromise performance,” said Diogo Ianaconi, CEO of SounDigital. “Since becoming the official U.S. distributor in August of last year, we have put together a plan to expand its footprint with a carefully selected mix of products and attractive dealer programs. We’re excited to present these to the industry this month in Dallas.”

In addition to Ground Zero’s booth presence, the brand will host a vendor training Sunday, August 19 in Room C145 during KnowledgeFest. Attendees will review the new product line and learn the processes behind its development. The company will also announce its upcoming events and programs for the 4th quarter. KnowledgeFest attendees can reserve a seat in the workshop at

For more information on the 2018 U.S.-based Ground Zero product line, contact your SounDigital representative or call (786) 600-1056. You can also email SounDigital atThis email address is being protected from spambots. You need JavaScript enabled to view it..

July 20, 2018 -- Elgin, Ill. – K40 Electronics announced today it has partnered with Elias Ventura, Mobile Electronics Sales Pro of the Year 2017, to offer “pro proven” sales insights during K40’s training sessions at KnowledgeFest Dallas, August 17-19, 2018, at the Dallas Convention Center.

Ventura, Retail Operations Manager for Sound FX of Lewes, Del. will team up with K40 Electronics to share easy-to-implement techniques retailers can use in their stores to present K40 radar/laser products with confidence. Based on actual retail interactions, Ventura’s insights will enable attendees to engage customers on K40 products in creative new ways and utilize new sales techniques to answer and overcome objections. 

Two training sessions will be available from K40 Electronics:

Easy-to-Implement Ways to Sell More K40 Radar/Laser Products

These training sessions will cover:

  • Why the radar/laser category is important to retailers and their customers.
  • Understanding the reasons why customers buy any product.
  • The secret to selling more than one to two radar/laser systems a year.
  • Recognizing objections as requests for information and how to respond to them.
  • How to keep the conversation going when it feels like it’s hit a road block.
  • How to present K40 systems by focusing on customers’ wants/needs. 

Dates and Times:

Saturday, 8/18/18:  6:00 p.m. – 7:00 p.m., Room C146

Sunday, 8/19/18:  3:30 p.m. – 4:30 p.m., Room C154

Click HERE to reserve a seat to the K40 training sessions.

K40 will also be exhibiting its entire product line in booth #107. “We’re looking forward to discussing the latest K40 police radar/laser countermeasures which include vehicle integration options” said Rachel Clark, K40’s Vice President of Sales and Marketing. “Most important, KnowledgeFest gives us the opportunity to see old friends and make new ones.”

For information on K40’s entire product line, which offers the industry’s first ticket-free guarantee, visit

New Dash Kits and Axxess® Products to be Presented

Holly Hill, Fla. – July 3, 2018 – Metra Electronics®, the leading manufacturer of aftermarket automotive solutions, is hosting a booth and also presenting a series of vendor training sessions August 17th through August 19th at the KnowledgeFest to be held at the Dallas Convention Center. The vendor training sessions will focus on several products introduced by Metra in the last year. Metra’s booth is number 401. The training sessions* are from 1:45 p.m. to 2:45 p.m. Friday, August 17th and from 4:45 p.m. to 5:45 p.m. Saturday, August 18th.

The training sessions will be led by Juan Lugo, Metra’s leading Axxess® research and development expert. Interfaces from the Axxess brand slated for discussion are AX-ADDCAM, new radio replacements with MOST25 amplifier retention and new AX-DSP T-harnesses and packages. Introduced at the 2018 Consumer Electronics Show (CES), the new line of electronically integrated TurboTactile™ kits will be presented in addition to updates in the TurboTouch™ line. Attending the education and training sessions will provide vendors with ideas and information to increase and improve the understanding of the new vehicles that can now be serviced with Metra integrated products and accessories.

To learn more about these products, register to attend KnowledgeFest and sign up for the Metra and Axxess new product training click here Register Metra. Non-member pricing is $249 for the first registration, and each additional registrant is free. Metra customers can contact their sales representative for a VIP code for free registration to this event.

*Session times subject to change. Please check the KnowledgeFest schedule online for updates.

At Metra, 12-volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest quality dash kit and harness solutions. We make more dash kits for the most vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice®” for more than 70 years. Our brands include: Axxess®, T-Spec®, The Install Bay®, Heise LED Lighting Systems®, iBeam Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic® and AmmoTenna®.  Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at or call 800.221-0932.

July 10, 2018 -- Sony Car Audio will exhibit at KnowledgeFest in Dallas, Texas in mid-August. As a long-time Diamond level Sponsor of KnowledgeFest, the Sony booth is #201 and is located front and center as you walk into the exhibition hall. Retailers will see awesome new product and get to interact with Sony’s industry-leading support to get answers to questions and demonstrations of product throughout the show.

Sony Car Audio Training Schedule

Friday 8/17/2018 3:00 PM 4:00 PM Why you should be a Sony Retailer Room C144
Saturday 8/18/2018 4:45 PM 5:45 PM Sony XMGS6DSP & XSGS1631, Bluetooth & Music Center Training Room C145
Saturday 8/18/2018 6:00 PM 7:00 PM Sony XMGS6DSP & XSGS1631, Bluetooth & Music Center Training Room C145
Sunday 8/19/2018 3:30 PM 4:30 PM Sony New Product Highlight Reel Room C142

“Our team continues to support KnowledgeFest as it gives us the opportunity to interact with our core audience, the specialty retailers. There is no better way to show new products, get hands-on training, and spend time with our supporting retailers,” said Anthony Tozzi, Distribution Sales Manager.

Sony’s National Trainer Kris Bulla will show a brand-new product, demonstrate the XM-GS6DSP 5/6 Channel Amplifier and the XS-GS1631C Three-Way Component speakers, using the Sony | Music Center app to adjust the sound and stream music directly to the amplifier live via Bluetooth and explain the benefits of becoming a Sony retailer.

Register for Sony Car Audio Training at

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