K40 Electronics announced the appointment of Paragon Sales and Marketing of Rancho Cucamonga, Calif., as its manufacturers’ representative for Southern California.

Bill McKinley, principle of Paragon, knows first-hand what products and brands will be successful in the mobile electronics industry. With nearly 30 years of experience, from running multiple store operations to working on the manufacturing side, he’s a seasoned veteran whose wisdom can help the specialty retailer grow their business.

“I watched K40 for many years while on the manufacturer and distributor side of the business because I always heard how they are the category leaders in terms of product, profit, and support,” said McKinley. “They truly understand the specialty retailer and are dedicated to providing what they need to be successful. In returning to my roots of growing business at the retail level, K40 is the brand that delivers specialty retailer success.”

“With Bill’s industry insights and commitment to the independent retail mobile electronics retailer, selecting his firm as a business partner is a key component for our aggressive California dealer network expansion plans for 2016 and beyond,” said Rachel Clark, K40’s National Sales Director. “By joining other esteemed Paragon-represented brands such as Focal, Arc Audio, and Audio Control, K40’s reputation as a highest quality, highest performance brand is solidified.”