Rocklin, CA (May 3, 2024) - Advanced Marketing, the USA Distributor of Hertz, Audison, Connection, and FIT products, is proud to announce that it is taking over the operations of American Hard Bag (AHB) and Velocity motorcycle audio products in Rocklin, California effective immediately.

“We have been a vendor partner of American Hard Bag since the launch of their company. We have always had a mutual respect in the business between our companies. With the popularity of motorcycle audio, the addition of the premier motorcycle installation accessory brand to our company makes a lot of sense,” said Rob Wempe, Vice President for Elettromedia-USA, Advanced Marketing, and now, all of the American Hard Bag companies.

“We value our long-term partnership with Elettromedia-USA and Advanced Marketing, and we are thrilled to bring additional coverage and a new level of motorcycle products to the Advanced Marketing portfolio of brands,” said Robert Gomez, founder of American Hard Bag. “My team and I are excited to be a part of the Advanced Marketing team.”

“Audio enhancement and OEM integration of motorcycle audio have evolved to amazing levels, and bike-specific parts are needed to make the installation seamless. American Hard Bag has been the industry leader for many years. The staff at American Hard Bag are the industry’s best and we will be keeping the staff and operations in Rocklin,” said Steve Bolden, Co-President of Advanced Marketing.

“This addition to AHB product offering brings not only a great array of motorcycle products but also brings us a full product development team to help us sell more Hertz motorcycle products and will help us enter new vehicle categories to sell speakers and amplifiers,” added Phill Bolden, Co-President of Advanced Marketing.

Find more information about American Hard Bag and Velocity products at www.americanhardbag.com