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Alpine Brings Largest Brand Presence Ever to 2024 Las Vegas KnowledgeFest

Auburn Hills, Mich. (Jan. 11, 2024) – Alps Alpine North America, Inc. (“Alpine”) will attend the Mobile Electronics Association (MEA) KnowledgeFest hosted in the Paris Hotel in Las Vegas, Nevada from Friday, February 2 to Sunday, February 4.

This year, Alpine brings its largest brand presence to date with a 1400-square-foot booth showcasing four new Alpine demo vehicles and products from the 2024 product line. Alpine will be located in booth 909 on the Mobile Electronics Exhibit Floor in the Paris Ballroom.

“Alpine is excited to expand the brand footprint at the 2024 Las Vegas Knowledgefest show,” said Gregg Thomas, Director of National Sales for the Alpine Brand Division at Alps Alpine North America, Inc. “This year’s product line was deserving of a larger-than-life booth presence to showcase our new line of vehicle-specific products for some of the country’s best-selling vehicles.

New Solutions for Tesla

Alpine is excited to showcase the industry’s first complete sound system upgrade for Tesla in a new 2023 Tesla Model 3 demo vehicle. The vehicle will feature one of the six new direct replacement systems for the Tesla Model 3 and Model Y, which boasts an impressive 1200W RMS sound upgrade that’s designed to replace the Tesla factory speakers without any modifications.

The system includes 10 High-Resolution speakers with a 10” sealed subwoofer enclosure, a 12-channel digital sound processor with a built-in 12-channel amplifier, and an ultra-efficient amplifier designed to use less than one mile of range per hour at full volume. Additional applications will be available for the Tesla premium systems for the Model 3 and include 13 speakers.

New Solutions for Ford

Alpine is no stranger to the vehicle-specific upgrade kits for Ford, and this year offers complete sound system upgrade kits for the 2015-up Ford F-Series. Featured in a Ford F-150 will be the new PSS-23FORD-F150, an eight-speaker system with six High-Resolution S-Series Speakers and a dual 8” Truck Subwoofer Enclosure designed to fit under the rear seat of the truck, all powered by the Alpine OPTIM8 8-channel Hi-Res Sound Processor and Amplifier.

Also in the booth will be a 2023 Ford Bronco showcasing Alpine’s new SBP-24BRNC Weather-Resistant Powered Tailgate Subwoofer Enclosure for the 2021-up Ford Bronco. The enclosure comes pre-loaded with Alpine’s 12” R-Series High-Performance Shallow Subwoofer and 500W RMS amplifier.

New Solutions for Side-by-Side

In 2024, Alpine will take the road less traveled with new solutions designed for Side-by-Side and UTV. In the booth will be a 2021 Polaris RZR Turbo S to showcase the new PSS-UNIV-SXS Weather Resistant Universal Fit Bluetooth Sound System. This system includes two 6.5” speaker pods with integrated RGB LED lighting, a 10” high-powered subwoofer, and a built-in amplifier. Built-in Bluetooth® gives the driver the ability to stream music directly from a smartphone. The system also dons the iconic Alpine six-chiclet configuration for easy access to select sound controls.

Training Sessions

Alpine will host three training sessions led by members of the Alpine Brand Specialist team:

Friday, February 2 from 12:30 p.m. – 1:30 p.m. in Versailles 4 

Alpine 2024 Product Line Introduction and Training

Friday, February 2 from 1:45 p.m. – 2:45 p.m. in Versailles 4 

Alpine 2024 Product Line Introduction and Training

Saturday, February 3 from 4:15 p.m. – 5:15 p.m. in Versailles 4 

Alpine Training Session: OPTIM8

All KnowledgeFest attendees are welcome to visit the Alpine booth, join the training sessions, and meet with Alpine staff from the sales, marketing, and product planning teams. Attendees are encouraged to visit www.knowledgefest.org and use the “Education Workshops & Vendor Training” link to register for the Alpine training sessions. 

Tesla© is a copyright of Tesla, Inc

Ford© is a registered trademark of Ford Motor Company

Polaris is a trademark of Polaris Industries Inc.

Bluetooth® is a registered trademark of Bluetooth SIG, Inc.



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