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MSC Announces Jon Kowanetz as New Addition to Specialty Dealer Development Team

July 12, 2022 - MSC, North America Distribution Partner for BLAM, Brax, Helix, Match, and Stinger Radar, is proud to announce the addition of Jon Kowanetz to their Specialty Dealer Development Team.

MSC looks to further enhance their ability to provide unmatched support to Dealer Partners throughout the North American market by adding Kowanetz’s experience as a specialty retail store owner and industry trainer. Jon brings a long history of specialty retail experience, with accolades including MEA Retailer of the Year, Installer of the Year and Best Customer Experience awards. These skills alongside his passion for educating and training provides a tremendous asset to MSC’s Dealer Partners.

Jon will contribute to MSC’s Dealer Trainings and will also contribute to the new Systems by MSC product development. In recent years, Kowanetz has rekindled a love of writing and exploring new creative ways of helping others including public speaking and experiential coaching. As he closes the chapter of Handcrafted Auto Marine & Off‐road, he looks forward writing the next one and to his new roles, both with MSC and outside of the industry.

“I have known the MSC team for most of my career and have always admired their commitment and passion. This is why I am so proud to contribute to MSC’s vision,” Kowanetz noted.

Larry Penn, president of MSC said, “Adding Jon to the team was an easy decision. MSC is comprised of team members who live the retail life daily through our proof‐of‐concept retail store. This viewpoint allows us to make sure we are providing what our Dealer Partners need in ways that can only be learned hands on in the trenches. That’s a world we share with Jon, and our shared core values will help to contribute to our Dealer Partners successes even further!”

Jon will be based out of MSC’s Mesa, Arizona office and can be reached at jon@msc‐america.com.   

MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.



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