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Alpine Names the 2020 Rep Firm of the Year

AUBURN HILLS, MICH. – Dec. 16, 2020 – Alpine Electronics of America, Inc., an Alps Alpine Group Company, named their 2020 Rep Firm of the Year for the Brand (aftermarket) Business Unit during the virtual Brand Summit held on Dec. 10, 2020. The Rep Firm of the Year awards recognizes independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.

“During this unprecedented time, our independent and direct reps have remained consistent in providing support to our Alpine Authorized Retailers,” said Mike Anderson, Vice President and General Manager, Brand Business Unit, Alpine Electronics of America, Inc. “We recognize their commitment to Alpine’s business strategy and commend them for their contribution to growing the brand in 2020.”

During the ceremony, Santa Fe and Tech Marketing were named the 2020 Co-Independent Rep of the Year. The team from Santa Fe, Jeff Henshaw, Eric Baltzer, Matt Macias, and Anthony Rawlings, was recognized for their strong sales growth in the sound system category and a focus on driving sales initiatives and loading effective sound system displays and products at their dealerships.

The team from Tech Marketing, Richie Holtzman, Mark Barber, Steve Paul, and Dennis Montgomery, were also recognized for their growth in sound system sales that contributed to Alpine’s overall growth in the category. They also maintained consistent communication with their dealers and drove Alpine sales and marketing initiatives and content.

Colette Beaudoin was named the 2020 Direct Rep of the Year for her tremendous sales growth in the sound system category. Colette was also praised for her consistent communication with her dealers, embracing a new way of promoting the brand through social media. Colette recently celebrated her 25th anniversary with Alpine.

Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2020.

Alpine Media Contact

Allison Saunders

This email address is being protected from spambots. You need JavaScript enabled to view it.

(586) 719-8966

Alpine Electronics, Inc. is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation, and driver assistance products. The company specializes in system integration solutions with innovative vehicle entertainment and information technologies. Alpine’s R&D and manufacturing facilities in Asia, Europe, and North America ensure that all products address the real-world requirements of drivers in each market. The company is committed to developing safe, comfortable, and eco-friendly automotive electronics products. Alpine Electronics, Inc. is a wholly-owned subsidiary of ALPS ALPINE CO., LTD. 

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