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KICKER® Replaces Canceled Trade Show with Unprecedented Virtual Event

STILLWATER, USA – Reacting on the news of no live SEMA Show 2020, Stillwater Designs®, the maker of KICKER® mobile-audio products, has announced that it will conduct its own virtual, private trade event for authorized dealers to stream and watch. And for the first time, consumers world-wide can also view their own virtual show and see what KICKER products and innovations will be hitting stores in early 2021.

The mobile-audio manufacturer is producing KICKER UnMASKED! Live™, streaming for three days October 21-23. It will be KICKER’s virtual look at the current state of the brand, a full look at new KICKER products shipping in 2021, and an interactive setup enabling viewers to ask questions and receive answers during and after the event being conducted from global headquarters in Stillwater, Oklahoma.

“We aim to be true to our roots and provide a one-on-one encounter like at our live events, while opening up and providing a new experience for 12-volt enthusiasts and the consumer public,” said Kevin Campbell, KICKER Director of Marketing. “These are audiences that typically never have the opportunity to experience the KICKER brand, people or products during the SEMA Show. It should be a lot of fun.”

Each day’s event will be shown to a specific audience with various topics covered during all productions, including a virtual, “rep-fest” pre-event day on Oct. 20. Then KICKER Sales Representatives and international distributors will conduct business and get a look at what’s new for 2021 on October 21 via live Zoom® meetings with KICKER Regional Sales Managers and the KICKER Tech training staff. These productions will be private with only KICKER internal parties attending.

KICKER Authorized Dealers and their respective work staffs will attend a similar training, shown twice on Thursday, Oct. 22, via Zoom webinars by private invitation. While business will be the chief topic, KICKER associates promise an evening of fun, product unveilings, information and the opportunity to ask questions live. Attendees can also win valuable prizes during the show. Thursday’s show times are 9 a.m. CDT (scheduled for Eastern and Central time zones), and 4 p.m. CDT (scheduled for Mountain and Pacific time zones).

Finally, on Friday, Oct. 23, in a first for KICKER, the brand will share these new 2021 products with consumers earlier than ever before. Anyone interested can watch on KICKER’s Facebook® account (/kickeraudio) using Facebook Live, and KICKER’s YouTube® account (/kickerfanatic) on YouTube Live. Show time will be 5 p.m. CDT, with a question-and-answer session following featuring KICKER President and founder Steve Irby and industry social personalities Dereck Williston (Williston Audio Labs), Dean Beyett and Fernando Lopez (Five Star Car Stereo), Robert “Hifi” Vega, and others. KICKER promises prize giveaways, visits from KICKER-sponsored celebrities and more.

Wednesday, October 21 – UnMASKED! Live meetings, for Sales Representatives (by private Zoom invitation)

Thursday, Oct. 22, 9 a.m. and 4 p.m. CDT – UnMASKED! Live webinars, for Authorized Dealers and store staffs
(by private Zoom invitation)

Friday, October 23, 5 p.m. CDT - UnMASKED! Live, for a world-wide audience (on Facebook Live and YouTube Live)

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud.

Zoom is a registered trademark of Zoom Video Communications, Inc.
Facebook is a registered trademark owned by Facebook and its affiliate companies.
YouTube is a registered trademark of Google LLC.

Copyright - Mobile Electronics Association 2020

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