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AAMP Debuts New Brand, AAMP Global, At SEMA

AAMP Global, the amalgamation of AAMP of America, Armour Automotive, and Rosen Electronics, formally launched its new brand identity with a new logo, tagline, and websites, staking its position as a unified global company. The new AAMP Global logo is intended to be modern, bold and resemble mountains that portray AAMP’s leadership in the industry.

The “Define Your Drive” tagline conveys that AAMP creates products that deliver the best, personalized in-vehicle driving experience. Along with the launch, the rich portfolio of well-known brands under the AAMP Global marque were restructured and consolidated with the strategy of focusing its business through seven main “power” brands consisting of PAC, Echomaster, iSimple, Stinger, Phoenix Gold, Rosen, and Autoleads. 

“Our branding is the representation of the people and power brands behind it, so we needed a visual identity that properly communicated the level of quality, customer service and innovation we go to market with every single day,” said Marie Still vice president of global marketing, AAMP Global.  “But this re-brand goes beyond the visual identity; it focuses us as a global team, defines our reason for being, and adds clarity and focus to every market touch point. The launch of the website and logo are just the first step we are taking to revolutionize the mobile electronics industry, we are taking a 360° view, with our customers and end users being the center, and every day pushing ourselves to be better, do better, win better.”

“The new AAMP Global brand represents our successful past and our outlook of a promising future,” said David Klatt, president and CEO, AAMP Global. “We’re making highly strategic changes to make us a more efficient and cutting-edge company without disrupting the relationships AAMP has built over its 20+ years in business”

With the rebrand, the corporate and individual power brand websites were revamped to reflect the changes of the company.  Each site will have an entirely new look designed to highly improve the visitor experience.  They intend to deliver AAMP Global’s consistent “one voice” message but also establish their own unique personal identity that speaks directly to their specific audiences.  Brand sites will be lifestyle driven and be more informative, with a user interface that makes finding content easy. 

Copyright - Mobile Electronics Association 2020

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