11-29-2017, Forbes -- Opportunities to truly connect with people can be rare. Sometimes, these opportunities present themselves in a moment of vulnerability or because you shared the right story. However they happen, such moments tend to pop up during the holidays, perhaps because of a higher sense of emotion during these months. Sure, some emotions are centered around worry or stress because your family is going to drive you nuts, but others carry a sense of nostalgia or positivity.

It’s important that brands and individuals take a step back and make sure they’re engaging people in the ways that will help them form a real relationship with customers and anybody else who is important to them. Recently, Cheddar.com reached out to me to discuss how companies should be engaging audiences during the holidays. Here are seven rules of engagement to help you form real, lasting connections during the holiday season:

1. Give up short-term gains to build long-term relationships.

REI was closed again this year for Black Friday to encourage people to go outdoors instead of shopping. The company could clearly profit in the short term by staying open, but it chose to make a statement that some things are more important. In reality, this approach creates a more meaningful connection with people in the long term.

2. Account for emotions running high.

The holidays are a time to be with the people you love and who love you — if you’re lucky. Someone you know may have just gone through a divorce; others may have lost somebody they loved this year. So be aware of such losses, and try to give people a break or be there for them when you can.

3. Have fun with your campaigns.

Get creative with your messaging to amuse your audience and keep them engaged. Dollar Shave Club’s marketing is pretty much always entertaining, but a few years ago, the company did a fun campaign featuring people who wouldn’t use their product, like kids, bikers who haven’t shaved for years, and so on. That campaign stood out to me because it made the brand amusing to people who weren’t even their target market. I have a beard that I haven’t shaved in five years, but I ended up buying a subscription for a friend.

Read the rest of the story HERE.

Mobile Electronics dealers are being offered a promotion for their customers through SiriusXM.  Consumers who purchase eligible tuner models will receive a $70 Mail-In Rebate after activation of the tuner. The eligible tuner models are SXV300V1, SXV300B, SXV200V1, SXV200B, Alpine CDESXM145BT or CDE124SXM2 (which include either the SXV200 or SXV300 tuner in the box). The $70 Mail-In Rebate offer runs from May 15th through December 31st, 2015. Tuners must be purchased from eligible retailers to qualify and be activated with a Select or greater subscription package.

In addition to the $70 Mail-In Rebate offer SiriusXM will offer the customer 3 Months Free of programming when they activate the All Access package on their tuner. The combined savings for the customer is over $140.

The theme of the campaign is called 2 Ways 2 Save. This promotion provides unique promotional opportunities for 12volt specialty retailers.

SiriusXM will provide a selection of attention grabbing digital assets and in-store point of purchase items to highlight the $70 Mail-In Rebate program plus 3 months free.  

The SXV300 Tuner by SiriusXM is compatible with over 2 million SiriusXM-Ready in-dash receivers in the marketplace and attaches easily with one plug. Attach a tuner to your next in-dash receiver sale. After The Mail-In rebate it will be FREE to the customer plus could provide additional revenue on the installation. For more information go to www.siriusxm.com/2ways2save.

ORLANDO, Fla., May 7th, 2024 /PRNewswire/ -- VOXX Electronics Corporation (VEC), a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX), is pleased to announce the promotion of two key members of its management team: Chris Libardi and Kyle Bylander.

Libardi has been promoted to the position of Director of Vehicle Security Product Operations, advancing him from his previous role as Director of Technical Services & Training. In his new capacity, Libardi will assume a pivotal role in ensuring the seamless integration of security and remote start functions across multiple departments within the organization. With his extensive experience and expertise, Libardi is well-positioned to drive innovation and enhance operational efficiencies in this critical area of our business.

Bylander has been promoted to the role of Technical Service Manager, elevating him from his previous position as Technical Lead. Bylander's dedication and exemplary performance have earned him this well-deserved promotion. In his new role, Bylander will play a crucial role in managing and supporting the full line of DIRECTED by VOXX security and remote start technical support needs. His commitment to excellence will ensure that our dealers continue to receive world-class product service and support, further strengthening our relationships within the industry.

"These promotions reflect VOXX Electronics' commitment to recognizing and nurturing talent within our organization," said Joe Dentamaro, Vice President of Vehicle Security, VOXX Electronics Corporation. "Chris and Kyle have both demonstrated exceptional leadership, dedication, and technical expertise, and we are confident that they will excel in their new roles."

Chris Libardi and Kyle Bylander's promotions signify VOXX Electronics' continued focus on driving innovation, delivering exceptional products and services, and maintaining our position as a leader in the automotive aftermarket technology industry.

For more information about VOXX Electronics Corporation and its range of automotive aftermarket solutions, please visit www.voxxelectronics.com.

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About VOXX Electronics Corporation (VEC):

VOXX Electronics Corporation (VEC) is a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX), a global supplier of mobile and consumer electronics products. VEC stands at the forefront of automotive technology, specializing in remote start, security and telematics, rear seat entertainment, driver safety, automotive interior enhancements, and commercial fleet solutions.

VEC sells its products through an extensive distribution network that includes expeditors, mass merchandisers, regional mobile electronics chains, and independent specialists both domestically and internationally. VOXX Electronics possesses a strong brand portfolio and its products rank among the top ten in almost every category in which they sell. Primary brands include: Advent®, Aggressor Air Horns from Omega®, Audiovox®, Automate®, Autostart®, Avital®, CarLink®, Crimestopper®, Directed® by VOXX, Excalibur, Flashlogic® by VOXX, Install Essentials®, Invision®, K-9® Car Alarm, Leather Craft™ by Rosen®, Linkr® Mobile, MoviestoGo® by Rosen®, Omega®, Prestige®, Pursuit®, Python®, Rosen®, Rostra®, SmartStart®, and Viper®.

For additional information, please visit our website at www.voxxelectronics.com.

About VOXX International Corporation:

VOXX International Corporation (NASDAQ: VOXX) has grown into a worldwide leader in many automotive and consumer electronics and accessories categories, as well as premium high-end audio. Today, VOXX International Corporation has an extensive distribution network that includes power retailers, mass merchandisers, 12-volt specialists, and most of the world's leading automotive manufacturers. The Company has an international footprint in Europe, Asia, and Latin America, and a growing portfolio, which now comprises over 30 trusted brands. Among the key domestic brands are Klipsch®, RCA®, Invision®, Jensen®, Audiovox®, Terk®, Acoustic Research®, Advent®, Code Alarm®, Car Connection®, 808®, AR for Her®, and Prestige®. International brands include Hirschmann Car Communication®, Klipsch®, Jamo®, Energy®, Mirage®, Mac Audio®, Magnat®, Heco®, Schwaiger®, Oehlbach® and Incaar™.

For additional information, please visit our website at www.voxxintl.com.