8-30-2017, Mobile Electronics -- I hope you enjoyed last month’s article looking at the manufacture and design of loudspeakers. I also hope you reviewed the previous article where Andy provided some basics on audio for us. This month we move forward with Andy showing us the basic necessities of tuning. Hold on, though, this ride might be a little shaky. Andy goes after things that I have heard said many times, and things that I have said before. What I suggest is keeping an open mind and be willing to learn from this industry veteran.

Let’s see what Andy is sharing with us this month.

Andy Explains

I’m going to commit heresy right here at the beginning so we can get beyond it as quickly as possible. This is really easy. Understanding why it’s easy isn’t so easy and I’ve provided some of those explanations in a previous article and in countless Facebook and forum posts.
System tuning isn’t really optimizing, it’s troubleshooting. If it was about optimizing, then we’d all be able to provide pretty good performance by just hooking stuff up. Anyone who’s serious about autosound knows this isn’t the case. This isn’t about taking what you have after it’s hooked up and making it a little better in 20 minutes. This is about a realization that once the product is hooked up, the job is only partially completed. Tuning a system isn’t an add-on or an extra service we provide for our favorite customers, just like programming an alarm for a particular car isn’t an option.
I hear the following statement all the time after listening to cars when I visit shops: “Not bad for the twenty minutes I spent,” and it makes me want to drown myself in the bathtub. What if you were demoing a recent security system installation for the guy from the company that makes that system and at the end of the demo in which nothing worked properly and several features weren’t enabled, you said, “Not bad for the five minutes I spent programming it”?
This isn’t about doing a better job. This is about finishing the job.
If you only have 20 minutes to finish a job in which you’ve spent a week making panels, upholstering them, adding lighting and accents, running wires and arranging them for FB photos, you’ve spent two hours shooting, then two things need to change: 1) you need to bill more time to finish the job and 2) you need a more efficient and predictable process for tuning. That’s what this article is about.
Before we go there, I want to talk about a couple of other statements I hear too often. The first is, “sound is subjective”. This is often proffered by people who, in a discussion about audio principles and their application, are suddenly out of their comfort zone and are looking for a quick exit. The idea that some customers prefer more high frequency content or more bass, a well-defined image or more spaciousness at the expense of image definition doesn’t mean there are no rules. A stereo system is, by design, supposed to do specific things and in order for it to work, some stuff just has to be right. Once you get those things right, changing the system performance for your customer’s preference is straightforward.
The second statement is, “I listen to everyone and I use all of those tips and tricks when I tune.” This is dangerous if sound quality, speed and predictability are important. If you’re an enthusiast working on your own car, then experimentation is part of the fun. Experimentation on a customer’s car is just a money pit.
Tips and tricks are tools. Many of them work, but they don’t all work in every situation. Knowing when to deploy them is important. What if you had one of those giant Snap-On tool boxes and all that was inside was a set of screwdrivers? You know how to use screwdrivers so you bought those. You’d have a lot of other drawers to fill. What if a bunch of people from every tool manufacturer and even some DIY guys give you a new tool every time they stop by. Every time someone gives you one and says, “this one is magic, you should try it to see if it works,” you put it in the drawer. Then, when you encounter a situation in which your screwdrivers don’t do the job, you start pulling other “magic” tools you don’t understand  out of the box to try them? Is that a process designed for success? Is success even likely?

Tips and tricks, shortcuts and workarounds are good for experts. You have to know when to use them and what they do or else they’re just a barrel of monkeys likely to make a big mess. The usefulness of tools depends mostly on the user’s understanding of what they’re for and how to use them. If the guy who gives you one can’t explain why it works and when to use it and you don’t know either, then it isn’t a tool. It’s a monkey.

Read the rest of the story HERE.

The Tuning Kit Includes a Fully Loaded Laptop with the Current Audiotec Fischer

DSP PC Tool Software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk

for Remote Assistance, Two Audiotec Fischer PTK1 Polarity Testers, a Bosch

Laser Measurement Tool, and All Necessary USB Connection Cables

MESA, Ariz. USA, Nov. 9, 2023 – MSC America (www.msc-america.com), North American distribution partner for BLAM, Brax, Helix, Match, Escort Radar, and Stinger Radar, is proud to announce the delivery of Audiotec Fischer DSP tuning kits. Free to dealers with a qualifying DSP order, the kits are the ideal solution to properly and efficiently set up and tune cars using proprietary software.

“The tuning kit has a laptop loaded with the current Audiotec Fischer DSP PC tool software, Audiotec Fischer MTK1 Tuning Microphone, AnyDesk so that we can login in remotely for assistance, two Audiotec Fischer PTK1 Polarity Testers, a Bosch Laser measurement tool, and all necessary USB connection cables,” explained Jason Digos, MSC America Vice President. “Since every installation is different and every customer has different wants and needs, it is an invaluable tool for every dealer and installer.”

MSC America has also been conducting its new Audiotec Fischer DSP Training for invited authorized dealers whereas these DSP tuning kits are featured. The purpose of these in-person trainings is to educate authorized Audiotec Fischer dealers on how to properly and efficiently set up and tune cars using proprietary software.

“We were thrilled to receive the DSP tuning kit from MSC America,” said Matt Hipps, manager of Sounds Good Mobile in Flagstaff, Ariz., who recently completed MSC America’s Audiotec Fischer DSP Training. “As vehicles and consumer behaviors evolve in the car audio market, MSC America has played a crucial role in preparing us for the fast changes. A time is approaching when after-market radios will be replaced by integrated factory systems. With Audiotech Fisher's products at our disposal, their exclusive DSP integration technology has made the previously impossible, possible.”

MSC America tries to do as much hands-on as possible so that its dealers are in the cars using the software and performing the tuning process.

“We use simulators to show different scenarios they may see on today’s modern OEM audio systems and how to correct them,” Digos added.

Hipps concluded, “These tuning kits have simplified the integration process into vehicles, making it seamless. We have other test equipment at our store, and we have used the Audiotech Fisher tuning kit more than anything else in the last six months. Moreover, the tuned vehicles always sound exceptional. MSC America's top-notch training and products always create an unforgettable experience. “

For more information, please visit www.msc-america.com, call 480-372-2929 (USA) or 403-698-3695 (Canada), or email This email address is being protected from spambots. You need JavaScript enabled to view it.." style="color: #000000;">This email address is being protected from spambots. You need JavaScript enabled to view it..

MSC is the North American Distribution Partner for premium European brands including Audiotec Fischer (Brax, Helix, Match), BLAM Audio, Escort Radar, Stinger Radar as well as Mobridge integration products from Australia. MSC specializes in specialty independent retailer support with a heavy focus on training and advanced product integration. MSC also operates a full‐service retail facility which acts as the proof‐of‐ concept basis for new product development, techniques, and the backbone of partner support.