Small-Town Charm
Biography: AudioControl CEO Alex Camara is focused with his team of obsessive audio experts on designing, engineering and manufacturing some of the most innovative high-performance audio solutions for automotive, residential and commerical markets. Alex also works closely with the company’s network of dealers, installers and sales reps, helping create the best experiences across a wide range of projects in over 24 countries worldwide. Alex is a native Londoner and Chelsea football fan who moved to New York and then Seattle over a decade ago. He has always been focused on releasing the potential of entrepreneurial, technology-based companies and is an avid tennis player, foodie, new long distance runner and amateur ‘soul-cyclist’!
Each store covers a wide variety of categories, including car audio, marine audio and powersports, window tint, motorcycles and lighting. The marine side has...Read the rest of the story HERE.
Real World Retail for February March 2020
Slow and Steady
Ocala Car Audio has built a name for itself by hosting and attending local events and weekend Bike Nights. The shop has entered the new year aiming to increase revenue in the motorcycle audio category through grassroots marketing.
Words by Rosa Sophia
Prior to opening Ocala Car Audio in Ocala, Fla., Parish Tanner worked in installation, sales, distribution and as a rep. Then, in 2008, he started installing at his home garage before moving to a retail location and joining with a business partner. “We were growing 15 to 18 percent per year,” Tanner said. In 2014, he and his business partner separated, and revenue dropped significantly. “I moved to a smaller shop with a smaller staff, but since 2015, we’ve had about 15 to 20 percent growth each year.”
Tanner attributes this growth to...Read the rest of the story HERE.