DECEMBER 21, 2016, Entrepreneur.com -- With the holiday season upon us, there is no better time to relax, unwind and pick up a good book. If you are looking for some book suggestions that aren’t just entertaining, but that can actually teach you a thing or two, here are some of the best business books to consider reading over the holidays. These books can give you some valuable lessons that you can utilize as you start 2017 off on the right foot. 1. Tools of Titans This book by Tim Ferris a great read if you are looking for a book with straightforward tips that you can start utilizing. This book is also filled with different insights on habit forming and what habits today’s most successful titans have. This book is a great read and extraordinarily comprehensive. 2. Ten Restaurants That Changed America This book takes a detailed look at different businesses that both succeeded and failed and why they succeeded and failed. This is an easy and entertaining read that looks at the importance of capitalizing on changing trends in order to stay relevant in the market. 3. The Richest Man in Town This book by Randal Jones, the founder of Worth magazine, details his “twelve…
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12-21-2016, Mobile Electronics -- There are plenty of marketing campaigns and techniques designed to attract new customers. But once those customers arrive, make their purchase and leave, how can they be enticed to return? A first impression is the beginning of everything and the first step in customer retention. Upon entering a store, everything that’s seen is compiled in the mind to create the customer’s first impression—shop presentation, initial interaction with sales staff, whether the customer’s needs are anticipated and more. Marcel Newell, founder of retail design company, AVIDWORX, noted the importance of the first impression as well as “putting forward a professional appearance and backing it up with friendly and professional customer service. You need to win that customer’s trust to make the first sale,” he said. After that, their trust has to be retained, so by the time the customer leaves the store, they have enjoyed their experience and have fond memories. Boosting customer retention means considering a number of different factors and applying logical techniques that keep customers coming back. Method 1: Shop Presentation Upon entering the shop, the visitor formulates a first impression based on what they see and whether or not they are greeted in…
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12-20-2016, Entrepreneur.com -- True entrepreneurship involves a mindset of solving problems. But real success goes well beyond the bottom line to impacting lives and leaving a legacy. Many global challenges need innovative solutions that, no doubt, will be solved by entrepreneurs. Established industries like health care, education, and alternative energy are ripe for disruption. This creates abundant opportunities for those who want to step up and become the next Larry Page, Elon Musk or Bill Gates. This is how you can do it: 1. Find your purpose or 'why.' The pioneering entrepreneur Peter Diamandis says, "The best way to predict the future is to create it." People often say to me, "Kunal, I’m 30 years old and have no idea what to do with my life." Lacking clarity can waste years of your life. People who change the world have a strong why, and their purpose is clear. For example, Elon Musk said the goals of his companies SolarCity, Tesla Motors, and SpaceX revolve around his vision to change the world and humanity. If you don't know your purpose, use this moment as an opportunity to start working on yourself. Ask yourself these questions: What matters most to you and why? (Maybe improving well-being…
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12-14-2016, Mobile Electronics -- As the mobile electronics industry evolves, 12-volt manufacturers and retailers are constantly addressing the product categories that are most effective, those that are underperforming, and most importantly, the ones which represent where the business is headed. None of that is lost on Bob Goodman, Director of Sales and Marketing, for Torrance, Calif.-based Rydeen Mobile Electronics, an aftermarket manufacturer that counts vehicle safety and convenience products among its core competencies. “One of the challenges the 12-volt industry is facing is that we’re getting away from speakers and amplifiers, something we’ve been doing for 40-plus years,” Goodman said. “These days, the challenges of driver safety are becoming far more critical. If you make a mistake on the road or while driving, you could lose lives. If someone’s radio doesn’t work correctly, no one dies. It’s important that we get this right the first time—not the second time.” Goodman, who considers himself an ambassador of sorts for the vehicle safety category, is trying to get the word out about its importance—not just to retailers, but to the industry as a whole. He may have more of a chance to do that, now that he’s been recently elected to the…
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12-12-2016, Entrepreneur -- Start with an understanding that "the right people are worth everything." Starting a business -- or even getting involved as a professional -- when you’re young can be intimidating. You might have knowledge about business from school, books or practical advice from sources online, but there’s a big difference between understanding business fundamentals on paper and gaining wisdom through actual experience. By the end of your career, you’ll have accumulated a wealth of knowledge and hundreds of lessons, but there are some lessons that you should learn early on -- ideally before you turn 30. These lessons are some of the most important to learn while you’re still young enough to make use of them: 1. The right people are worth everything. It’s almost impossible to build a successful business by yourself. Even if you’re a solo entrepreneur, there will be mentors, partners, vendors and peers alongside you helping you achieve your long-term vision. So, recognize how valuable other people will open you up to more opportunities, help you keep an eye out for new contacts no matter where you are and make you more discerning in decisions like hiring and long-term deals. Learning this lesson early will prevent you from wasting time on…
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Entrepreneur.com, 12-7-2016 -- The end of 2016 is fast approaching, and while many of us area already caught up in all of the hustle and bustle that comes with the holiday season, there is actually no better time to regroup, refocus and to start thinking about 2017. What are your goals for the coming year? For many people, these goals include financial motivations. If you want to finally get wealthy in 2017, here are five ways you can actually do it. 1. Work for your dreams, not someone else’s. If you really want to start making money and finally be wealthy in 2017 then you need to do something that you are truly passionate about. Without this passion, you are never going to reach your full earning potential. Focus on doing what you love and what you are passionate about, not just something that happens to be in a highly paid field. Really ask yourself and dig deep to think about what you can see yourself becoming obsessed with. Obsession is the key to true success and it can lead you to real wealth. As real, lasting wealth is not just about money. 2. Dream big but start small.…
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