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Turn a valueless business phrase into an experience that will define your business.

8-21-2016 -- No introduction, no names. When the phone picked up, I started right in.  

"What is this noise?" I yelled over the incessant beeping, holding my phone up to the radio. I don't really know why I did that, since I was using the car's Bluetooth and the sound wasn't actually coming from the radio, but rather from the installed radar detector speaker. At the same time the two blue LEDs took turns lighting up my car's interior. With the factory red dash lighting, it was like getting pulled over, just inside-out. 

I figure my dumb phone holding was either because of the frustration of not knowing what was going on, or the surprise that, at 11:36 p.m. California time on a Thursday, some guy named Brian in Chicago actually answered the phone.

"It's the speed alert," he said, with all the patience I wasn't feeling. "It looks like you may have accidentally set it."

Sure enough, I slowed to under 70 mph and the sound stopped. Yes, I was speeding. A little bit.

"How in the heck did I do that?" I said, now feeling even more out of my depth. It's not fun to have electronics in your car that intimidate you.

"Well, if you're willing to pull over and park somewhere safe, I'd like to stay on the phone with you and get you fully set up and calibrated."

“Right now? I asked,

“Sure, right now,” he answered.

Holy Cow.

Whenever I interview a retailer or vendor for a story, I ask them why customers do business with them. The inevitable answer is some form of "We have great customer service." The term itself is something you hear and see every day, from just about any company that wants your money. Add to this the fact that the selling world has expanded from the old days of neighborhood shopping to worldwide access. Because it's so overused, most customers see “customer service” as useless jargon; a statement that adds no value to the buying experience.

So when this guy is willing to stay on the phone with me, I oblige. For the next half-hour, he walks me through every feature of the system, recommending settings based on where I live and how I drive. It wasn’t just a “turn this on; press that button” conversation. Every step came with an explanation of what the feature controls and why I should set it a certain way. Then he left me with a number to text if I had any further questions.

After this service experience, businesses are going to have to meet a pretty high standard to get my loyalty. 

Reda hte rest HERE.

LONG BEACH, CALIF., November 20, 2020 (MEDIAWIRE) – The Industry School, a new online training community that brings manufacturers and industry professionals together, announced its official launch date, giving the event a simple but accurate name: Launch Day.  On January 11, 2021, industry professionals can logon through a single portal to access a wealth of always-available training courses from all participating manufacturers.

The announcement was made during The Industry School Open House presentation on November 16. Solomon Daniels, administrator of The Industry School, gave manufacturers a tour of the school platform and described its advantages over current training methods.

“If you are a manufacturer, The Industry School means being part of a larger, collaborative community in which we bring learners to you, and your trainings stay on to potentially educate thousands of industry professionals over time,” said Daniels, summarizing the Open House presentation. “Best of all, detailed analytics of your training efforts give you the ultimate measure of your training ROI. 

“For industry professionals, The Industry School is a single online destination to learn career-advancing information and train on the products you sell, on your own schedule and from wherever you are, anytime. Built-in tools help you retain information, build your knowledge base and celebrate your learning achievements.”

To be part of Launch Day, every industry professional is invited to participate, and every manufacturer is encouraged to create a training course at no charge. The Industry School will provide resources to help trainers create content or convert existing training content to The Industry School platform.

“Launch Day is more than just the day we open to learners,” explained Daniels. “It will mark the first time we as an industry have a training destination available and always accessible to every mobile electronics professional. We want to have a strong start to our industry’s new learning community.”

Sign-ups for access to the Industry School will begin next month. Trainers who want more information on creating courses for The Industry School can contact Solomon Daniels at (213) 291-7888 or This email address is being protected from spambots. You need JavaScript enabled to view it.. Manufacturers that want more information on participating in The Industry School can contact Kerry Moyer at (910) 216-0064 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Copyright - Mobile Electronics Association 2020

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